2016 Media Kit

2016 Dallas/Fort Worth Media Kit

Clear Channel Outdoor3700 East Randol Mill Rd.Arlington, TX. 76011P. 817.640.4550

clearchanneloutdoor.com

V. 12.16.13

Table of Contents

1Clear Channel Outdoor CCO Overview . . . . . . . . . . . . . . . . . . . . . . . . . . 4 - 5DFW Market Opportunity . . . . . . . . . . . . . . . . . 5 - 7

2Your Strategic PartnerWhy Outdoor? . . . . . . . . . . . . . . . . . . . . . . . . . 8 - 10Why Clear Channel Outdoor? . . . . . . . . . . . . . . . 11Sales & Marketing Research Tools . . . . . . . . . . 12Online Resources . . . . . . . . . . . . . . . . . . . . . . . . . 13Multi-Cultural Marketing . . . . . . . . . . . . . . . . . . . 14

3Product InformationBulletins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Digital Displays . . . . . . . . . . . . . . . . . . . . . . . . . . . 17Premiere Posters . . . . . . . . . . . . . . . . . . . . . . . . . . 18Posters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19Mobile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20Junior Posters . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21Wallscapes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

4Creative ResourcesArtwork / Production Requirements . . . . . . . . . . 24Design Considerations / Color Tips . . . . . . . . . .25Embellishments . . . . . . . . . . . . . . . . . . . . . . . . . . .26

DMA Rank 6th

DMA Population (Adults 18+) 5,344,578

% Change 2000-2012 28%

Market Demographics 33.9 Median Age $77,024 Average Household Income $56,183 Median Household Income 2 Average Vehicles

Race Distribution & Ethnicity 77% White 14% African American 25% Hispanic (Ethnicity) 4% Asian 5% Other

Market In Motion 36% Traveled 200+ Total Miles (wk) 93.4% Drive To Work Alone 19.5% 30+ Minute Commute 23 Average Travel Time To Work

One Way (mins)

Available Products - Digital - Bulletin - Premiere Panel® - Posters - Junior Posters - Wallscape - Mobile Billboard - Airport

Dallas / Fort Worth

Business & Economy - Fastest growing metro in US 2000-2009 - 24 Fortune 500 companies are located in DFW - DFW is the 14th largest economy in the world - Business Week named Dallas as its #3 best city - DFW has more Apple stores per capita than anywhere in the world.

Sports & Recreation - Numerous professional sports teams including baseball, hockey,

basketball, football & soccer - Southern Methodist University - Texas Christian University

Tourism - Dealey Plaza - JFK Memorial - Fort Worth Stockyards - Dallas Cowboys - Cowboys Stadium

Market Areas of Interest - Arlington - Cowboys Stadium, Rangers Ballpark, Six Flags - Downtown Dallas – American Airlines Center, Klyde Warren Park - North Dallas - Dallas North Tollway - The Fort Worth Stockyards - Billy Bob’s Texas - Downtown Fort Worth - Sundance Square - DFW International Airport - Texas Christian University

V. 051013Sources: 2012 Census Based Estimates; 2012 Scarborough.

ClearChannelOutdoor.com

Dallas Commuter/Vehicle Information- Average commuter time one-way to work: 9.93- 30+ minute one-way commute: 40.4%- Average vehicles per HH: 2- Total vehicles in Dallas: 4.9 million

Dallas Top 10 Major Roads Traveled• I-35E - I-30 Ft. Worth• 1-20 - Central Expwy 75• I-30 Dallas - Highway 190• I-635/LBJ - Dallas North Tollway • I-35W - Loop 820

39.6% Travel Mainly surface streets

How commuters get to work each week- 91.1% drive alone- 7.9% car pool- 4.4% took the bus- 3.9% DART rail system

Miles driven by A18+ (wk)- 32.1% 200+- 22.4% 100-199- 42.4% less than 50

Commute time driven one way to work by A18+- 10% 10 minutes or less- 15.5% 10-19 minutes- 15.9% 20-29 minutes - 18.5% 30+ minutes

Sources: Scarborough R1, 2014


DFW Commuter Profile

Commuters are spending more time traveling to work, increasing the opportunity for outdoor advertising.

Sources: U.S. Census Estimates 2010, Dallas Business Journal, Forbes Magazine V. 042213

Why DFW?Dallas ranked #4 as one of the coolest cities in the U.S.

Forbes Magazine

DFW is.. - 6th largest Hispanic DMA

- 9th largest African American DMA

- 18 consecutive months of job growth in Texas

- Unemployment in Texas fell to 7.8% in December from 8.1 percent

- More than half of Texas billionaires who have made the Forbes list live in DFW

- DFW metropolitan area gains another person every 4 minutes and 10 seconds, making it fastest-growing metropolitan area in the nation

- The Dallas-Fort Worth area is the 6th most-popular moving destination in the nation

Sources: U.S. Census Estimates 2010; 2000 Census; Scarborough 2010

Why Clear Channel Outdoor? “Clear Channel Outdoor is bodly pulling away from the pack” Business Week Online

Strategic Partnership

As your consumers continue to gain mobility, most advertising media are losing strength due to the increasing distractions. Fragmentation occurs as your target audience gains too many choices from satellite TV and radio as well as millions of websites and hordes of junk mail.

Only Clear Channel Outdoor allows you to reach more customers than other media that often miss or do not reach them at all. We lead the industry in finding new ways to reach them with new inventory and initiatives such as multicultural marketing, new products and new digital technology.

We offer you a more continuous, more effective advertising presence with extensive reach, frequency and impact. We also offer more products and resources than our competitors, giving you the ability to target audiences quickly, accurately, and cost effectively.

To reach your target audience more effectively and efficiently choose Clear Channel Outdoor. With over 100 years of commitment and customer service, Clear Channel Outdoor

The problemJust five years earlier, Altoids was a 200 year-old breath mint with a very small market share. The breath mint was surviving mainly due to a strong share in Seattle as an “underground brand”. Altoids wanted to build market share and duplicate the success that Seattle experienced. Seattle Research had shown that Altoids customers tended to be young, active, and on the move—in short, they were elusive targets.

The planAltoids wanted to reach this elusive young target audience without offending the current users by appearing too mainstream. The company used geo-demographic targeting, which allowed them to effectively reach the targeted audience where they work, live, and play. One of the creative objectives was to feature the product’s packaging, a classic tin case, in a very dramatic fashion. With a limited budget, they attempted to deviate from the mainstream media and turned almost exclusively to outdoor. The Out of Home campaign consisted of posters, transit shelters, and bus wraps to communicate their message.

The resultsThe results of the Altoids campaign were outstanding. In the $237 million breath mint category, Altoids has been one of the leading growth performers. There was a 5 times increase in sales during the advertising campaign. Sales volume was up 50 percent and Altoids market share in Minneapolis matched the Seattle level in less than six months. In addition to phenomenal sales growth, the campaign won numerous awards:

- Best of Show - Chicago Show - OBIE - Best Campaign (Packaged Goods) - Best of Show - New York Festivals - OBIE - Best of Show (Single Execution) - Effie - American Marketing Association - Mediaweek - Media Plan of the Year

Sources: U.S. Census Estimates 2010; 2000 Census; Scarborough 2010

Testimonial

“We’re astounded by the business results.”Gary SingerSVP & Account Director, Leo Burnett


Sources: Synovate 2011, Scarborough R2, 2012

Hispanic MarketOutdoor is essential to reaching the diverse and mobile Hispanic market.

Hispanic MarketClear Channel Outdoor is in 9 of the top 10 Hispanic markets and 21 of the top 25 markets. CCO can potentially reach 75% of the Hispanic population daily in the U.S. Outdoor advertising is the only mass medium available to reach the Hispanic market 24 hours a day/7 days a week.

Clear Channel Outdoor Reaches: • Spanish dominant Hispanics who prefer Spanish language media. • Spanish dominant Hispanics who prefer English language media. • Bilingual/Bicultural Hispanics.

As commute time continues increasing in the United States, outdoor advertising will deliver your message to the growing Hispanic market.

DFW Reach (1wk)Bulletins - 95.6%Digital - 91.5%Posters - 96.2%

TOP 10 Roads TraveledI-30I-35EI-635/LBJ FreewayI-20Central Expressway 75Highway 121I-35WStemmons FreewayLoop 12I-30 Ft. Worth

Sources: New America Strategies Group and Demographics, Securities Industry Association

African American MarketOver 34 million Americans make up this ethnic market segment.

The African American Market

Over 34 million Americans make up this segment. African Americans equate to 30% of the total US population, and are projected to grow at twice the rate of the rest of the population in the next 50 years.

Purchasing power is the highest among minorities in the U.S. at $532 billion, and is up 73% since 1990. This group also includes a median income that is increasing 60% faster than general market households.

Clear Channel Outdoor is in 9 of the top 10 African American markets, providing the potential to reach 57% of the entire US African American population daily. Clear Channel Outdoor also has excellent coverage in key multi-cultural markets with airports, malls & taxis.

DFW Reach (1wk)Bulletins - 96.3%Digital - 90.7%Posters - 96.5%

TOP 10 Roads TraveledI-35EI-30 DallasI-20Loop 12I-635/LBJ FreewayHighway 67Stemmons FreewayI-45Central Expressway 75Highway 360

Printed Media

Benefits - Printed media deliver high frequency at each

location. - Builds reach over an extended period of time. - Provides continuity of an advertising message

throughout the year. - Sustains name and image awareness. - Assures dominance in selected areas.

Distribution - Positioned on highly visible, heavy traffic

locations such as expressways, primary arteries and major intersections.

Size - Standard printed media Size: 14’ h x 48’ w - Permanent rinted media sizes may vary by

location.

Extensions - Extensions break the boundary of a bulletin’s

standard rectangular dimension and improve viewer attention.

- They can extend 51/2’ on the top, 2’ on the sides and 1’ on the bottom.

- Some locations have unique extension requirements, consult with your account executive before producing artwork.

Contract term - Typically purchased 16 weeks or longer. - Purchased individually or by showing level.


Digital Displays

Benefits- Immediate delivery of your targeted messages

to impact your audience. - Ability to update your own messages in real

time to engage your consumers.

- Unparalleled flexibility to target and adapt your messages to the exact audience you are trying to reach.

- Unlimited creative executions to showcase every aspect of your product, services and image.

- Premium, personalized services for designing, scheduling and monitoring to help you tap into the power of digital.

ReachDFW commuters traveling around the metroplex as they visit the many shops, restaurants, businesses school, enetertainment centers for

sports/concerts, and as they are driving to and from work. Our Digital Displays are located around high traffic expressways, primary arteries and major intersections.

NetworksThe DFW Market offers digital networks offering the ability to place your message in all the premium, high-profile Interstate and entertainment areas in DFW that target a wide audience. - 17 location networks - Premium standalone rates available - Multiple predefined networks available - Unsurpassed flexibility - 1215 8-second spots per location per day - 321 hrs a week

Contract term - Typically purchased by network (network

containts 17 locations)


Neighborhood Displays

Benefits - Targets specific audiences demographically and geographically- Creates rapid consumer top of mind awareness- Provides continuous presence, up to 18 hours every day, resulting in high frequency multiples.- Maximizes brand awareness and is ideal for new product/service introductions.- Provides effecencies to media plans by lowering cost per thousand impressions.

Distribution- Widely distributed throughout markets reflecting

consumer traffic patterns.- Located in commercial areas, primary arteries, and secondary arteries.

Size- Copy Area: 10’5”h x 22’ 8”w

Eco Neighborhood Display Benefits- Single-sheet execution - no flagging or peeling.- No more glue and paper - attach directly to structure.- Fully recyclable.- Unffected by inclement weather.- High visual quality.

Contract term - Typically purchased 16 weeks or longer.


Premiere

Benefits- Targets desired consumers demographically

and geographically.- Creates and reinforces brand awareness in the marketplace.- Builds high frequency with continuous presence.- Stimulates sales near point-of-purchase locations.- Combines the creative impact of a bulletin with

the reach and frequency of a poster program.

Distribution- Customized programs can cover an entire

market or pinpoint desired consumer target groups.

- Rotary programs are offered in most Clear Channel Outdoor markets.

Size- Copy Area: 12’ 3” h x 24’ 6” w- Extension Size: Maximum 3’6” h x 1’ w

Extensions- Extensions break the boundary of a panel’s

standard rectangular dimension and improve viewer attention.

- They can extend 31/2’ on the top, 1’ on the sides.- Some locations have unique extension

requirements. Consult with your account executive before producing artwork.

Contract Term- Typically purchased 16 weeks or longer.- Shorter term programs and rates are offered. - Purchased individually.


Junior Posters

Benefits- Offers versatility for short-term seasonal and regional campaigns. - Generates brand awareness and is ideal for new product/

service introductions. - Stimulates sales near point-of-purchase locations. - Targets pedestrians as well as motorists. - Penetrates neighborhoods and pinpoints demographic and socio-economic areas. - Provides efficiencies to media plans by lowering cost per

thousand impressions.

Distribution- Widely distributed throughout markets reflecting consumer

traffic patterns.- Located in commercial areas on primary and secondary

arteries.- Available in select Clear Channel Outdoor markets

Size- Copy Area: 5’ h x 11’ w

Contract Term- Typically purchased 4 weeks or longer.


Wallscape

Benefits- Accommodates a wide variety of unusual

creative sizes and shapes.- Towers above the streets, creating a spectacular landmark.- Delivers high frequency. Reach varies by location.- Provides dominance in key market.

Distribution- Typically located in high profile locales.- Penetrates areas where other out-of-home

coverage is limited or unavailable.

- Available in select Clear Channel Outdoor markets.

Size- Varies by market and location.- See your Clear Channel Outdoor representative

for size specifications.

Contract Term- Sold individually for extended periods.


Mobile

Benefits- Flexibility is the main advantage of this unique

mobile billboard. This product can be used to achieve market saturation, or skewed to reach a specific demographic target.

- It can also be used geographically by providing coverage in and around special venues such as schools, sporting events, and conventions.

- Draws attention to a message by bringing it directly to the consumer.Creative possibilities include interactive displays, embellishments, and promotional programs.

Distribution- The vehicle is driven along a specific route or to a

certain location and parked.

Size- Live Copy Area: 10’ x 22’Vinyl Size: 10’6.5” x 22’9.75”Paper Size: 10’5 x 22’8”


Creative resourcesGet out of the box with embellishments

Want to extend the reach and impact of your Out of Home program? Give it something extra with extensions and effects!

Props & special effectsYou are encouraged to challenge us! Inspire us with new ideas to give us an even greater opportunity to persuade and astound with your outdoor advertising!

ExtensionsExtensions add even more ‘pop’ to an already powerful outdoor design. By breaking through the boundaries of the standard outdoor display, extensions attract even more sets of eyes to your advertising message. When you start designing the artwork for your next outdoor program with Clear Channel Outdoor, don’t forget to “Think Outside the Box” and add an extension to extend the reach of your program.

with extension

without extension


Simplicity is the key to creating great OOH Design.A billboard’s main purpose is functionality. Creating a billboard is mainly about making it read. Even the best design is worthless if it is not legible from a distance. It is only after legibility has been mas-tered that creativity can follow.

Although very similar, there are variances in designing for digital as opposed to traditional Out-of-Home. With that in mind, listed here are Clear Channel Outdoor’s recommended guidelines for designing a digital billboard.

Make the text largeOutdoor designs should be simple, clear and easy to read. Digital Bul-letins should be legible from 500 feet away.

Use bold, non-serif fontsAlways use large, legible typefaces. At 500 feet, thin lines optically fade or break up. Avoid decorative, italic, or serif fonts. As a general rule, upper and lower case sans serif fonts provide the best readability. When designing for digital outdoor, we highly recommend adding a thin dark stroke around the text to separate it from the background.

Stick to one message or ideaSimplify everything. Don’t present a complex message or numerous images. Have one thing that you want your audience to do or to rec-ognize. The best outdoor media reduces a complex message to it’s essential elements.

Be short and sweetUse no more than ten words total on the entire billboard – and that includes the logo/product tagline. We recommend seven words or less for the headline. Keep the words short for faster comprehension.

ColorUse only RGB color files for digital displays. Design as you would for a website, TV or computer monitor.

Avoid white backgroundsTo achieve white, a combination of all three colors must be turned on to their maximum brightness. Consequently, white backgrounds will wash outand compete with the remainder of your creative.

Guideline & Specs

Outdoor lets your creative speak louder than words.


Use Bright Bold colorsStick with fully saturated web-safe hues. Complimentary colors, such as red and green, are not legible together because they have similar value. Contrasting color combinations work best for viewing outdoor designs at far distances.

Design with hich contrastBeing subtle does not work at great distances. Strong contrast in both hue and value are essential for creating good digital out-of-home.

Pick your image wiselyTake a small object and make it large (like a watch) rather than a large object small (like a building). Avoid using landscapes or complex scenes. We recommend 3 visual elements or less, total. For example: 1 image, 1 logo and 1 headline.

Forget about white spaceWhite space does not apply in Outdoor like in printed material. Increase your logo, font sizes and imagery! Having unused visual space at 300 - 500 feet is not recommended.

Test your ideaA billboard is not a print ad, the average viewing time is only about 5 seconds. A good test is to show the design to someone from a distance for only 5 seconds and then ask them about it. Did they understand it? Who was the advertiser? What do they think the advertiser wants them to do?

Digital production requirementsFile type - Uncompressed JPGColor mode - RGBArt pixel dimensions - 400h X 1400w

Guideline & Specs for Digital

Digital allows you to design multiple messages.


Thank you!Clear Channel Outdoor, Dallas/Fort Worth

3700 Randol Mill Rd.Arlington, TX. 76011P 817.640.4550 W ClearChannelOutdoor.com

Documents

2016 Media Kit