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2016 MEDIA KIT
2016 MEDIA KIT
CUTimes.com
Leverage the CU Times NetworkCU Times uniquely serves the daily needs of our audience by providing valuable news and content in multiple platforms.
CUTimes.com, the website that reaches ALL credit union decision makers at small and large CUs, provides professionals with the crucial resources needed to make informed decisions and to take action. Credit Union Times and the Trailblazer Awards allow advertisers to engage
with credit union professionals in print and in person.
*Google Analytics, Jan - June 2015 Averages **Publishers Own Data
TRUSTED BRAND BRAND OFFERING AUDIENCES REACHED TOTAL REACH
• Breaking News • Research • Market Trends • Data Analysis • Sales Strategies • Database
CU Executives CU Managers CU Staff
• Research • Market Trends • Data Analysis • Sales Strategies
CU Executives CU Managers CU Staff
• F2F Networking • Leadership
Recognition Program
CU Executives CU Managers CU Staff
• 92,810 Monthly Users* • 407,400 Monthly Page Views* • 39,000 eNewsletter Subscribers**
• 5,393 Paid Print Subscribers** • 3,695 Digital Subscribers**
• 200+ Total Registrants for this Annual F2F Event**
SARAH SNELL COOKE, PUBLISHER/EDITOR-IN-CHIEF
“CU Times provides busy credit union executives with the information they need so they and their institutions can perform better. By answering audience demands, our sponsors are able to reach potential clients through their preferred channels. CU Times continues to evolve with effective, contemporary branding, engagement, lead generating opportunities, and custom events that allow advertisers to reach the right audience at the right times.”
2016 MEDIA KIT
CUTimes.com
Social Media
HIGHEST REACH
DEEPEST ENGAGEMENT
REACH DECREASES, BUT TARGETING & LEVEL OF INDIVIDUAL DATA GATHERED INCREASES
TIM
E S
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WIT
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ES
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& D
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OF
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NT
IN
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Reach your target audience across multiple media touchpoints.
Engage the community via innovative content and thought leadership platforms.
Connect live with the best prospects to grow your business.
DigitalWeb & Mobile
eNewsletters
Magazines
Video
Native
Content Marketing
Smart Sites
Webcasts/ Webinars
Industry Conferences
Small F2F Events
Performance Designed with Your Goals in MindFrom Impressions to 1-on-1 Conversations...and Every Engagement in Between
2016 MEDIA KIT
CUTimes.com
Greatest Reach with an Independent VoiceCU Times is uniquely positioned as an independently-owned network. It provides ALL Credit Union decision makers – at large and small CUs – independent, relevant content. While association-owned publications offer their magazines and websites as a member benefit they still rely on CU Times’ perspective and reach – often advertising with us to gain new members.
Leverage our engaged audience for all of your marketing needs, from branding to lead generation to face-to-face networking.
Independently Owned (Editorial experts with 3rd party perspective)
Association Owned (Magazine and website are a benefit of membership)
Audience Reach Greater than 100,000
CU Times Audience Reach 98,203***
Audience Reach Less than
1,000
*Data pulled from media kits and/or BPA Brand Reports.**7-month average Jan-June 2015, Google Analytics
***Reach not unduplicated
Credit Union Times: 5,393 paid subscribers*
Credit Union Journal: 3,694 paid subscribers, 4,633 non-paid subscribers*
CUJournal.com: 21,806 unique visitors*
CreditUnionManagement.com: 17,666 digital subscribers*
Credit Union Management: 11,859 paid subscribers, 226 non-paid subscribers*
CreditUnionMagazine.com: 13,679 visitors*
Credit Union Magazine: 13,204 paid subscribers, 5,804 non-paid subscribers*
92,810 monthly visitors**
Trusted News for Credit Union Leaders
Credit UnionTimesMarch 18, 2015 | Vol. 26 | No. 9 | cutimes.com
FocusRepoRt:
Human ResouRcesCredit unions have been trying creative
ways to attract and retain qualified
employees, including a unique employee
concierge service. Meanwhile, millennials
who crashed GAC used the event to
further their careers. Find out how in this
Focus Report. y6
iRR Reconsidered
Should credit unions
to revisit interest rate
risk modeling? This
opinion piece says
yes. y12
career crashing
Read how GAC
Crashers success-
fully networked at
this year’s confer-
ence. y8
Technology
cloud security
Most financial services provid-
ers are now implementing cloud
strategies, but concerns linger
over security.
The Cloud Security Alliance
survey, “How Cloud Is Being
Used in the Financial Sector,”
found the financial industry still
in the embryonic stage of cloud
adoption.
According to the findings, 61%
of respondents acknowledged
that a cloud strategy was in the
formative stages within their
organization. Thirty-nine per-
cent to 47% said they planned to
use a mix of in-house IT, private
and public clouds, while 18%
said they planned to use private
clouds. Top reasons respondents
said they adopted the technolo-
gy were infrastructure flexibility,
reduced total cost of ownership
and shortened time to market.
“The results of this report are
insightful into understanding
how the financial services in-
dustry is progressing in terms of
cloud adoption and how cloud
providers can best serve their in-
terests and needs,” CSA CEO Jim
Reavis said.
The study focused on three
areas of interest to analyze the
level of adoption of cloud solu-
tions and requirements from
financial institutions’ perspec-
tives: Security fears, approach
to cloud services and compli-
ance concerns. While the survey
found that cloud computing is
becoming more and more preva-
lent throughout the finan- y15
Must Reads
y17
cyber-Security
Is center
StagenIcholAS BAllASy
UNA Governmen-
tal Affairs Confer-
ence attendees were
abuzz about the
usual credit union advocacy is-
sues, such as raising the member
business lending cap and protect-
ing the credit union tax exemp-
tion.
Cybersecurity emerged as the
most prevalent theme, however,
and every general address speak-
er covered the topic. Credit union
executives attending the event
said the issue was top of mind for
them, too.
Daniel Waltz, president/CEO of
the $204 million Southern Mass
Credit Union in Fairhaven, Mass.,
said his credit union wants law-
makers to address the merchants’
responsibility when a data breach
occurs.
“It’s been a very expensive
proposition for us when retail
merchants compromise our data
and we have to reissue debit cards
for our members and notify them
of the compromise – that has been
a problem for several years start-
ing in the early 2000s, and it hasn’t
been properly addressed since
then,” he said.
President/CEO Jane Dobbs of
the $137 million Canyon
cUNa Gac
y16
ocus Federal, an Okla-
homa City-based
credit union with three
branches and $100 mil-
lion in assets, announced earlier
this month that it has become the
first credit union in Oklahoma
City and the second in the state
to receive Community Develop-
ment Financial Institution (CDFI)
status from the U.S. Department
of the Treasury. Focus Federal
President Kyle Roush shared his
insights with CU Times regarding
the designation process and what
credit unions need to consider if
they’re thinking about pursuing
CDFI status.
The U.S. Treasury’s CDFI pro-
gram aims to improve access to
financial products and services in
underserved, economically-dis-
tressed communities (distressed
can be defined by poverty rates,
net out-migration rates or income
levels, according to the rules).
Participation in the program
typically begins by obtaining
CDFI certification. Credit unions,
banks, loan funds and ven-
UNderserVed
An Inside Look at CDFI Pursuit
TInA oReM
The Rundown
y Focus Federal became the first credit
union in Oklahoma City and only the
second in the state to receive CDFI
status.
y President Kyle Roush said the process
can be long and involved. Patience and
planning ahead are crucial.
y Credit unions can get millions from the
U.S. Department of the Treasury to fund
their efforts to offer financial services
to underserved and economically-
distressed communities.
CUTimes.com
DIGITAL
2016 MEDIA KIT
CUTimes.com
About CUTimes.comEverything credit union executives and professionals need to prepare their credit unions for today and the future
Top Stories & Features News and analysis provided intraday by CU Times’ skilled and
experienced editorial staff. Plus FOCUS REPORTS on those areas deserving longer treatment.
Topics Drill down into the meat of what’s important to you with CU Times’ topics,
including CU Management, Washington, Cybersecurity & Fraud, Online/Mobile Banking, Technology, Payments/Credit/Debit, Lending, Marketing,
Corporates, and Community News.
Community New engagement and social media platforms designed to facilitate
interaction and exchange with CU industry professionals and influencers.
NEW CLEAR CUT DATA CU Times has added a brand new database of credit union financial and
employee benefits data as part of a CU Times’ membership. See how you rank among your peers!
Digital Marketplace Directory A comprehensive, online source for searchable products
and services benefitting the credit union community.
Responsive Web Design Allows user to enjoy an optimal experience whether viewing CUTimes.com
on a laptop, tablet or mobile device.
Events, Conferences & Additional Tools Information on events and conferences for CU professionals, white papers,
webcasts, a career section, and more to come.
2016 MEDIA KIT
CUTimes.com
CUTimes.com AUDIENCE PROFILEExperienced executives leading large, natural person credit unions and marketing a variety of products and services
All stats are from 2015 CUTimes Website User Study unless otherwise noted
Audience Demographics51 average age of CUTimes.com user
19 average years in the industry
44% have 20+ years in their position
41% hold or plan to receive a professional designation (i.e. CCUE, CUCE, CUDE, CPA, CCE, BSACS, RIA)
Purchasing Power93% of CUTimes.com users have some level of involvement in purchasing products and services for their organizations
80% currently market and recommend those products and services
82% took one or more purchasing actions during the past year as a result of seeing a product/service on CUTimes.com
Experienced Executives At Large CUs
PRODUCTS & SERVICES PURCHASED
% OF SUBSCRIBERS
Educational events/web seminars for employees
27%
Compliance products/services 23%
Marketing/PR services: 23%
Software 23%
Credit services 21%
Trade association memberships 20%
Mobile banking 20%
Online banking 19%
Hardware 19%
Educational products/services for members
18%
IT security products/services 17%
ATMs 17%
Insurance products/services to offer members
17%
Security products/services 17%
54%are executives: CEO, CFO,
CRO, CHROs, COO, CIO, CTO, President, EVP, SVP or VP
$882Maverage CU asset size
79%work at CUs with 10,000 members
or more
46%work for a natural
person credit union
2016 MEDIA KIT
CUTimes.com
Digital SolutionsCreate a Digital Campaign to Meet Your Exact Goals. Includes high-impact and engagement units to increase awareness, promote content and drive more clicks.
Targeting, Exclusivity, Impact and Engagement Increases
BRANDING & AWARENESS
HIGH SHARE OF VOICE & TOPIC
ALIGNMENT
INCREASED VISIBIILTY & PREMIUM
POSITIONING
HIGH-IMPACT CONTENT PROMOTION
& ENGAGEMENT
CONTENT PROMOTION & EXCLUSIVITY
THOUGHT LEADERSHIP & TOPIC
OWNERSHIP
Standard Display
Section Interstitial SMARTnano Unit SMARTsection SMARTsites
eNewsletter Ads (728x90, 300x250)
Event Coverage SuperTakeover SMARTscreen Unit SMARTnewsletter Vendor Webcasts
Native AdvertisingHalf Page Unit300x600
Billboard Unit
Editorial WebcastsSmall Square125x125*
Branded Solo Email
Spring Unit
Scroll Reveal Unit
Standard Sponsorships
High-Impact Units SMARTengage Units SMART Sponsorships Fully Customized to Sponsor
*Available to first time advertisers only
ROS Banners (728x90, 300x250)
2016 MEDIA KIT
CUTimes.com
STANDARD DISPLAY ADVERTISING:
Run of Site (ROS)Get your message in front of the right audience. These standard units are available as run of site to maximize visibility.
* Google Analytics, Jan.-June 2015 Average **Only available to first-time advertisers, ROS only. Additional conditions apply. †Available in 1-2 day flights only. Longer duration campaigns are available with Section Sponsorships only. Takeovers are ROS.
AD POSITIONS SIZE
LEADERBOARD 728X90
MEDIUM RECTANGLE 300X250
HALF PAGE 300X600
SMALL SQUARE** 125X125
TAKEOVER† (2) 728X90 &(2) 300X250
Leverage the reach of CUTimes.com to drive awareness and engagement with your target audience: 93,000 Monthly Visitors*
407,400 Monthly Pageviews*
IMAGE300X600
728X90
728X90
300 X
250
300 X
250
125X125
2016 MEDIA KIT
CUTimes.com
eNewsletter Advertising Select the eNewsletter that best meets your goal. We offer eNewsletters that allow for broad audience reach or topic-specific targeting.
LEADERBOARD728x90 pixels
TEXT ADLimit 200 characters120x60 pixels
MEDIUM RECTANGLE300x250 pixels
2016 MEDIA KIT
CUTimes.com
CUTIMES’ FOCUS REPORT ENEWSLETTER SPONSORSHIP
Daily 15,500 to 18,500
Leaderboard (728x90)
Medium Rectangle #1 (300x250)
Medium Rectangle #2 (300x250)
Text Box #1 (120x60 + text)
Text Box #2 (120x60 + text)
$3,500/week
$3,050/week
$2,530/week
$2,840/week
$2,380/week
As news breaks
15,500 to 18,500
Leaderboard (728x90) $1,800/for
3 placements
Monthly 7,500 to 10,000
Leaderboard (728x90)
Medium Rectangle (300x250)
$2,300/issue
$2,420/issue
Provides credit union leaders with breaking credit union news and information.
Updates CU leaders with news coverage of important events impacting the industry — as it breaks.
Provides CU leaders with the latest in online/mobile banking, core processing, security, and more, along with commentary from leaders in the field.
Provides the latest news and analysis to CU leaders on the top two CU priorities: making loans and complying with regulations.
A deeper dive into crucial topics and trends of the day, including mobile, regulation and compliance, cyber security and more
ENEWSLETTERS FREQUENCY SUBSCRIBERS DESCRIPTION POSITION RATE
Leaderboard (468x60)
Medium Rectangle (300x250)
Print: 1 page advertorial, option to add FP ad opposite for additional $2500
Prime CUTs ENL positionOnline: 100%SOV on advertorial
page; 25% SOV on FR article pages
Monthly
Weekly
5,000 to 7,000
7,000 to 9,000
$2,300/issue
$2,300/issue
$6,000/issue
2016 MEDIA KIT
CUTimes.com
Section Sponsorships Highly targeted placements for maximum relevance to your target audience. Choose the section that aligns with your campaign goals.
• 100% Share of Voice (SOV) on the section main page and related article pages, unless otherwise noted
• “Sponsored by” logo attribution
AD CONFIGURATIONS
OPTION 1 (shown) 2x Leaderboards (728x90) and 2x Medium Rectangles (300x250)
OPTION 2 (not shown) Half Page (300x600) plus 2x Leaderboards (728x90) and 1x Medium Rectangle (bottom 300x250)
Add high-impact visibility and content promotion by upgrading to a SMARTsection sponsorship
CUTimes.com features 9 sections:Credit Union Management*
Washington*
Cyber Security & Fraud*
Online/Mobile Banking
Technology
Payments/Credit/Debit
Lending
Corporates
Marketing
Credit Union Management Section/subsections, Washington Section and subsections, and Cyber Security & Fraud section run at 25% SOV.
300X250
728X90
2016 MEDIA KIT
CUTimes.com
SMARTsections Take your Section Sponsorship to the next level! SMARTsections swap the Top Medium Rectangle for a high-impact SMARTnano unit to maximize visibility for your resources, videos and other valuable content. Add an optional Site Skin for more high-impact attention to your message.
• SMARTnano content unit (300x600) features multiple tabs for your resources, videos, and links
• Takeover of display advertising in section (2 leaderboards, 1 MedRec)
• Logo sponsorship on section home page
• Site Skin (optional)
• Every click on every component is tracked
Available with the same sections as Section Sponsorships
300X250
300X600
728X90
728X90
2016 MEDIA KIT
CUTimes.com
Native Digital Advertising Expanded Program for 2016 Connect your thought leadership content with our website audience in the context of the editorial user experience. Native Advertising includes multi-platform content placements in the flow of our editorial stories, resulting in higher visibility and engagement.
NEW FOR 2016 — NATIVE WEBCAST PROMOTION: We’ll create a native companion article to promote your upcoming or archived webcast (or series) to promote registration or archive views. Available with editorial or vendor formats.
Accepted Formats:Article
Blog post
Video
Audio podcast
Webcast extension
Native quizzes
Infographics
Subject to Native Content Guidelines and approval.
Minimum buy of 3. *Channel selected by sponsor, subject to availability ** Based on availability, minimum of 3 placements guaranteed (may not be consecutive). ***Main handle and/or up to 2 sub-handles depending on
topic relevance. †Ad performance will be reported but is not a goal of Native packages.
Visibility Appears just like editorial content except for “Sponsor Post” label and “Presented by” text with the sponsor’s logo. Includes:
1. Homepage & Channel Homepage: Runs in one of the top story spots for 48 hours – including mobile and tablet*
2. Daily eNewsletter: Runs in a fixed story position just below top story for 3 days**
3. Social Channels: Sponsored content promoted via our editorial social channels***
LOGO
LOGO
EngagementThe Sponsor Post Page – clicked through from all placements – includes roadblock of standard banner units†.
300X250
728X90
LOGO
NEED CONTENT?Our Marketing Solutions team can help.
We also offer a Native Print Advertising program. Ask your sales representative for details.
2016 MEDIA KIT
CUTimes.com
CU Times Event Coverage SponsorshipsExclusive advertising aligned to our coverage of leading industry events and conferences
Daily coverage during event on CUTimes.com
“Brought to you by” Sponsor Logo Attribution
• On ROS pushdown featuring editorial coverage – includes homepage
• In Special Coverage content feed
Exclusive Advertising
• Ads within all editorial article pages covering the event – two 300x250s and two 728x90s per page
• Two Special Report eNewsletters during event – both ad units (300x250, 728x90)
• Featured commentary through social media
Pre- or Post-Event Webcast
Credit Union Times 2016 Industry Events & Conferences*
• CUNA GAC
• CUNA
• ACUC
• NAFCU Annual Conference
...and more as available!
Contact your sales representative for additional information
*Subject to change
ROS Pushdown
2016 MEDIA KIT
CUTimes.com
HIGH-IMPACT ADVERTISING
Billboard UnitPremium positioning and large ad format – the biggest in-banner unit we offer – provides increased visibility for your message.
• A massive 970x250* display ad provides maximum brand boost and ensures your message will be seen.
• Takes the place of the Top Leaderboard position, right below the navigation bar
• Can be collapsed by user (to 970x50)
• ROS
*Adheres to IAB Guidelines; Available on large screen formats only.
INITIAL STATE
EXPANDED STATE
2016 MEDIA KIT
CUTimes.com
HIGH-IMPACT ADVERTISING
Spring Unit Our only “above the nav” unit combines exclusive positioning and explosive user interaction – unit expands to full size when the user hovers over it.
A 1080x100 top-of-page unit “springs” to 1080x600 on hover, pushing the site content down.
• Desktop only
• ROS
EXPANDED STATE
INITIAL STATE
2016 MEDIA KIT
CUTimes.com
HIGH-IMPACT ADVERTISING
Scroll Reveal Unit Large-format ad reveals your message as user scrolls through site content.
This unique high-impact ad unit offers full-page size and a unique “revealing” effect. The ad slowly comes into full view as the user scrolls down the page.
Clickable Print PackageAmplify the exposure of your print advertising and create a more complete brand experience. We’ll run your FP4C or Spread 4C ad as a Scroll Reveal Unit at a package price.* Contact your sales representative to learn more.
*Timing subject to availability.
2016 MEDIA KIT
CUTimes.com
HIGH-IMPACT ADVERTISING
Interstitials & SuperTakeoversGet proven performance from these high-impact favorites.
INTERSTITIALS
Engage users as soon as they enter the site. Flexible design can combine branding with multimedia content.
SUPERTAKEOVERS
Customized Site Skin (background graphic) surrounds the user experience with your message and call to action
• Site Skin plus takeover of standard banners (2x 728x90 and 2x 300x250)
• Homepage or ROS with frequency cap*
*Subject to availability
2016 MEDIA KIT
CUTimes.com
SMARTengage UNITS
SMARTnanoHigh Visibility and Multimedia Distribution
A content-rich 300x600 unit – takes the place of the Top Medium Rectangle on targeted pages.
• Features multiple tabs (up to 4) to promote multimedia content – PDFs, videos, social streams, etc.
• Tabs can be arranged by content type, topic or whatever best suits your content
• Incorporates 300x250 ad or customized promotion above tabbed content area (does not change with tabs)
• ROS
SMARTengage units deliver high-impact content distributionDesigned to drive interaction with your resources, videos and social content.
• All the resources your target requires in one easy-to- navigate unit
• Expandability and high visibility to ensure your message is seen
• Demonstrable ROI – every content engagement is tracked
• Targeting to relevant topics or sections
2016 MEDIA KIT
CUTimes.com
SMARTengage UNITS
SMARTscreenAll-in-One Thought Leadership Promotion The newest member of our SMARTengage suite provides the ultimate in content engagement via a two-part, user-activated unit promoting your resources and social streams.
• A 300x600 display unit previews 3 pieces of content with a call-to-action to expand unit
• Expands to the right of the website – 400x1000 to promote:
» Campaign message
» 1 video
» 3 featured articles or blog posts (with preview blurb)
» Social feed/handles
• ROS
This unit demands attention for your content and industry expertise
INITIAL STATE EXPANDED STATE
2016 MEDIA KIT
CUTimes.com
SMARTnewsletter100% share of voice and content distribution in an editorial eNewsletter of your choice. Includes exclusive advertising, sponsor logo attribution, and a large content promotion unit.
• Exclusive sponsorship of one eNewsletter*
• Includes logo placement, 728x90 and 300x250 display advertising units PLUS a 300x350 area to promote up to 4 content assets
• Each content link is tracked
• Sponsor logo attribution
*Minimum buy applies. Does not have to be consecutive but must be same eNewsletter title.
2016 MEDIA KIT
CUTimes.com
SMARTsitesEditorially-driven, sponsored sites – based on specific topics – that integrate our third-party editorial with your thought leadership resources to provide a deep dive into the topics most relevant to our audience. Maximize your marketing effectiveness and engagements.
Leverages our editorial reach, recognition and influence to provide sponsors with brand awareness, thought leadership, and engagement.
CONTINUOUSLY UPDATED ORIGINAL
EDITORIAL CONTENT*
YOUR CONTENT
ENHANCED CREDIBILITY AND ALIGNMENT WITH
TRUSTED CONTENT
+
=
*Sponsor approves site topic and areas of focus but does not review or approve editorial content prior to publishing. **Editorial promotions are not sponsor branded.
BenefitsOwn a topic of your choosing – 100% share of voice
Editorial content enables traffic promotion via editorial channels not available to other sponsors – significantly boosting pageviews above standard microsites**
Fulfill the information needs of your target and establish your company as a preferred solution provider
Turnkey: Includes page design, hosting and maintenance PLUS full traffic-driving campaign and guaranteed traffic
2016 MEDIA KIT
CUTimes.com
Digital SpecsQuestions? Call: 800-544-0622
For the most current and complete specs, visit: engage.alm.com
UNIT DIMENSIONS (PIXELS) MAX. FILE SIZE* FILE FORMATS
Leaderboard 728x90 35KFlash (.SWF) GIF (static or animated) JPG PNG HTML
Medium Rectangle 300x250 35K
Half Page 300x600 60K
Small Square 125x125 35K
Interstitial 640x480 75K
Logo Placements 88x31 10K Static GIF or JPG
SuperTakeover** (takeover plus skin)
1380px wide by 1000px high; site width =1080 (Plus 2x 728x90 & 2x 300x250)
100KSingle static image (JPG or PNG)
Billboard** 970x250 (open); 970x50 (collapsed)
For detailed specifications, visit engage.alm.com
Spring Unit**
Total image size needed: 1080x700px. The top 100px will be shown in the collapsed state. When the unit expands, the top 100px of the image slides up and out of view, showing the remaining 600px below.
Scroll Reveal Unit1080x1080 (canvas)/1080x600 (viewable area); 1080x600 (medium screens); 640x960 (small screens)
SMARTnano 300x600 Built by our Digital Creative team based on client’s components. For details, visit engage.alm.comSMARTscreen 300x600 (closed), 400x1000 open
UNIT DIMENSIONS (PIXELS MAX. FILE SIZE* FILE FORMATS
Mobile Interstitial 300x250 50K JPG or PNG
Responsive
UNIT DIMENSIONS (PIXELS MAX. FILE SIZE* FILE FORMATS
Leaderboard 728x90 15K Static GIF or JPG
Medium Rectangle 300x250 15K Static GIF or JPG
Logo Placement 88x31 10K (Logo) Logo: Static GIF or JPG
Text Ad 120x6020K (limit of 200 characters)
Static GIF or JPG
eNewsletter
Website
APPROVED THIRD PARTY VENDORS:Bluestreak, DoubleClick DART Motif, Eyeblaster, PointRoll, Unicast In-Page Enliven, Viewpoint, Atlas, Flashtalking, Conversant and MediaMind
RICH MEDIA OPTIONS:Expandable, Audio and Video, In-Banner Streaming and Transitional
SEND MATERIALS AND/OR QUESTIONS TO:Lorrie Allen Client Service ManagerTel: 859.692.2216 [email protected]
FOR FULL SPECS OR FOR NATIVE, VIDEO AND OTHER SPONSORSHIPS VISIT OUR AD SPECS WEBSITE: engage.alm.com
*Static or rich media **Creative services available, fees/higher CPMs apply.
2016 MEDIA KIT
CUTimes.com
Premium Lead Generation Whether you need to recruit new talent, open new distribution channels or deliver prospects to sales, our proven lead generation process will deliver the results you need today at a higher return on your investment.
Our Proven Process
We build and host an integrated SPONSOR STOREFRONT to showcase your lead generation offers, as well as articles, press releases, events, and more
1
We drive traffic to your storefront and generate leads using an INTEGRATED MEDIA CAMPAIGN, including targeted emails, eNewsletters, banners, links and an online Resource Library
2
Prospect registers to become a lead via a CUSTOMIZED REGISTRATION FORM* tailored to each of your content resources
3
Track and monitor your campaign activity with a CLIENT DASHBOARD, including storefront views, content/ promotion effectiveness and all lead data
5
REAL-TIME LEAD DELIVERY plus instant email communication sent to leads on your behalf, enables the quick follow-up that increases conversions
4
Scalable programs available to meet any budget
NEW! Integrates
seamlessly with your CMS and
marketing automation platform!
*Standard Lead Information (Name, Email, Phone and Address). Premium fields available. Contact your account executive to learn more.
2016 MEDIA KIT
CUTimes.com
Need timely, relevant content to support your efforts? We offer strategic content services tailored to each of our solutions.
DOWNLOADABLE CONTENT:
Whitepapers, Case Studies,
Research Briefs, Articles
DRIP MARKETING: Articles, Email Messaging, Fact Sheets, Video
CRM CONTENT: eNewsletter
Content & Design, Customized
Landing Pages
Premium Lead Generation: Boosting Production at Every StepCU Times has an integrated system for maximizing conversions and gaining prospects.
Available individually, as an end-to-end solution, or in any combination tuned to your business goals.
ACQUIRE PRIORITIZE CONVERT GROW
Gain new prospects
CU Times LEADSFill your prospect pipeline with qualified prospects
CU Times FOCUSScore & rank leads to pick the best leads for more efficient follow up
CU Times ADVANCEKeep prospects engaged with your message until you can follow up and close
CU Times CONNECTOur telemarketing specialists “live transfer” qualified prospect to your marketing team by phone
CU Times LIVEMeet directly with pre-qualified leads and present your solution in an interactive setting
CU Times DIRECTStay top of mind and build loyalty through our managed CRM solution that keeps your list engaged
Score leads based on your criteria
Nurture leads and avoid lost prospects
Speak to hot, pre- qualified prospects on the phone
Meet top prospects through F2F events
Book more business from your existing clients/customers
Yo
ur
Go
al
Ou
r S
olu
tio
n
2016 MEDIA KIT
CUTimes.com
Webcasts Two webcast formats — editorial and vendor — offer thought leadership opportunities and engagement with highly qualified registrants who have demonstrated interest in the topic.
Choose to control the content or sponsor our editorial events: VENDOR: Sponsor creates the content to align with their messaging. Sponsor is responsible for all content — chooses topic, supplies speakers and presentation.
EDITORIAL: Our content, focusing on the hottest issues and challenges relevant to our audience. Sponsor receives a short speaking opportunity (5-7 minutes) and participates in Q&A.
CUSTOMIZED CONSOLE BACKGROUNDFully integrate your brand into user experience
CUSTOMIZABLE VIEWING Each attendee can configure their own console and control their viewing experience
SOCIAL NETWORKING Extends the audience beyond the attendees through integration with Twitter, Facebook, LinkedIn & more
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Quick FactsWHO ATTENDS: CEO, CFO, COO, CIO, CTO, President, Partner, Principal, Board Chairman/Director, Executive Vice President, Senior Vice President, Vice President, Branch Manager, Director, Treasurer, Senior Manager, Business Manager
AVERAGE REGISTRANTS*: 100-135
AVERAGE ATTENDANCE: 57%
SUGGESTED TOPICS:
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*Ranges are for informational purposes only. Final registration dependent on topic and timing for promotions
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Events and Special ProgramsA range of customized sponsorship opportunities are available for each event and program. Contact your sales rep for additional information.
EVENT/ PROGRAM DESCRIPTION 2016 DETAILS/TIMING
Trailblazer Awards
Trailblazers 40 Below
Women to Watch
Virtual Conference
Now in its 11th year, this award reception honors the top credit union professionals and volunteers raising the bar and making a difference for their credit unions and communities at large. Exclusive Award Category and Reception Sponsorships available. (Held during the CUNA Governmental Affairs Conference)
February 23, 2016 Renaissance Hotel, Washington, DCwww.cutimes.com/trailblazerawards
CU Times recognizes 12 young credit union executives leading the charge for CU change, developing young talent and advancing technology.
CU Times honors 10 influential, forward-thinking women reshaping the future of the credit union community.
Award recipient announced every month www.cutimes.com/T40B
10 award recipients per year www.cutimes.com/W2W
Data breaches are on a record pace this year, both in the number of breaches and records exposed. Data breaches are striking credit unions, their supporting business partners and other companies—even the federal government—every day! From our interactive learning center, credit unions and others can learn about cybersecurity and breach trends, credit unions’ liability and risks, and what’s on the legislative and regulatory agenda regarding cybersecurity and how it could affect credit unions. You will leave with practical takeaways to implement at your credit union today.
Scheduled throughout the yearData Breach Defense
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Mission & Editorial Highlights Credit union executives are focused on better preparing their credit unions for today and the future by staying up-to-date on critical information, regulatory news, and technological advances affecting the industry, as well as learning new strategies to grow their business.
Credit Union Times provides the news coverage and analysis explaining how an issue affects credit unions, and connects them with the industry’s leading service providers.
MUST READSFront page news and analysis of most importance for the week ahead.
NEWS TO KNOW Critical information executives need to manage their credit union. Covers trends, marketing, litigation, charity, trades, and more.
VIEWPOINTOpinions from esteemed guest columnists as well as Executive Editor Heather Anderson and Publisher/Editor-in-Chief Sarah Snell Cooke.
FOCUS REPORTA deeper dive into news and analysis on a pressing CU matter. Ranging from technology to marketing to payments and more.
IN BRIEFCuts through the information clutter and provides quick-read articles pertinent to the industry and community.
RECRUITMENTA thorough listing of current job openings and career advancements.
NEXT STEPSDirects readers to relevant online exclusives.
THE RUNDOWNHighlights key points of longer articles, helping readers decide what articles are particularly valuable to them.
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The AudienceCredit Union Executives Actively Purchasing Your Products & Services
A Qualified Audience At The Heart Of The Credit Union Industry
100% of our 5,390 paid print subscribers (including 496 digital only subscribers)* have directly requested their subscriptions, and nearly 93,000 average unique visitors per month to CUTimes.com** means you’ll reach active and involved credit union professionals.
PRODUCT TYPE*** %
Trade Association Memberships: 52%
Lending: 50%
Compliance Products/ Services: 49%
Ed. Events/Web Seminars for Employees: 48%
Software: 45%
Online Banking: 43%
ATMs: 42%
Executive Compensation Consultation: 41%
Mobile Banking: 41%
Hardware: 40%
IT Security Products/ Services: 40%
78% approve, authorize, recommend or specify the purchase of
71%are executives: CEO, CFO, CRO,
CHROs, COO, CIO, CTO, President, EVP, VP, manager***
70%work at CUs with more than
$100M in assets.***
23 YEARSaverage time in industry.***
*2014 Publisher’s Statement **Google Analytics *** 2015 Readex Reader Profile Study
Executives At Large Credit Unions
Established
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The AudienceCU Times: An Essential Tool for CU Executives’ Work
Subscribers choose
Credit Union Times as the
industry publication most
valuable to their work –
by a margin of 8 to 1 over
the nearest competitor**
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Preferred news & information source
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as a result of ads or editorial appearing in Credit Union Times.**
66%cite CU Times as the ‘publication
most useful’ when choosing a product/vendor.**
88%plan to market/recommend various services.*
*2015 Readex Reader Profile Survey **Feb. 2015 Baxter Ad Effectiveness Study
CU Times Drives Results*
Readers Will Use CU Times to Make Major Business Decisions in the Next 12 Months
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2016 Editorial CalendarISSUE DATE
AD CLOSE
MATERIALS DUE
MAIN THEME/FOCUS REPORT SPECIAL OPPORTUNITIES/BONUS DISTRIBUTION
1/13/16 12/23/15 12/30/15 Year-in-Preview
1/27/16 1/6/16 1/13/16 Mobile Banking
2/3/16 1/13/16 1/20/16 Auto Lending Baxter Ad Effectiveness Study
2/10/16 1/20/16 1/27/16 Cybersecurity
2/24/16 2/3/16 2/10/16 Regulation and Compliance CUNA GAC Washington Feb. 21-25
3/2/16 2/10/16 2/17/16 Noninterest Income
3/9/16 2/17/16 2/24/16 Succession Planning CUES Execu/Summit Jackson Hole, WY March 6-11; NAFCU Strategic Growth Conference, San Diego, March 8-10
3/16/16 2/24/16 3/2/16 Core Processing
3/23/16 3/2/16 3/9/16 Marketing & Business Development CUNA Marketing & Business Development Council Conference, Anaheim, CA, March 20-23
3/30/16 3/9/16 3/16/16 Mergers
4/6/16 3/16/16 3/23/16 CUSOs NACUSO Conference, Las Vegas, April 4-7; Cornerstone League Annual Meeting, Oklahoma City, April 5-7
4/13/16 3/23/16 3/30/16 Mobile Banking CUNA HR Council Conference, Orlando, April 10-13; NAFCU CEOs & Sr. Executives Conference, San Francisco, April 12-14
4/20/16 3/30/16 4/6/16 Payments NACHA Payments 2016, Phoenix April 17-20; CSCU Solutions, Orlando, April 20-23; CU Mergers & Acquisitions Conference, San Antonio, April 18-21
4/27/16 4/6/16 4/13/16 Social Media
5/4/16 4/13/16 4/20/16 Retail Delivery/Frontline Technology THiNK16, San Diego (Coronado) May 3-6
5/11/16 4/20/16 4/27/16 Innovation Finovate Spring 2016, San Jose, May 10-11
5/18/16 4/27/16 5/4/16 CFO Sharper Pencil CUNA CFO Council Conference, Anaheim, CA May 15-18 CU Direct Drive 16, San Diego, May 17-18; CU Directors and Sr Mgmt Conference, New Orleans, May 19-22
6/1/16 5/11/16 5/18/16 Fraud CU InfoSecurity Conference, New Orleans, Dates TBD
6/8/16 5/18/16 5/25/16 Mortgages
6/15/16 5/25/16 6/1/16 Cybersecurity NAFCU Annual Conference, Nashville, June 14-17; LSCU Annual Conference, June 15-17, Orlando, FL
6/29/16 6/8/16 6/15/16 Consumer Lending CUNA America's Credit Union Conference, Seattle, June 26-29
7/6/16 6/15/16 6/22/16 Governance/Volunteers
7/13/16 6/22/16 6/29/16 Auto Lending
*Subject to change without notice
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2016 Editorial Calendar (cont.)
*Subject to change without notice
ISSUE DATE
AD CLOSE
MATERIALS DUE
MAIN THEME/FOCUS REPORT SPECIAL OPPORTUNITIES/BONUS DISTRIBUTION
7/20/16 6/29/16 7/6/16 Gen X
7/27/16 7/6/16 7/13/16 Strategic Planning
8/3/16 7/13/16 7/20/16 Internal Fraud CU Directors & CEOs Leadership Convention, Las Vegas, TBD
8/17/16 7/27/16 8/3/16 Human Resources/Benefits
8/24/16 8/3/16 8/10/16 Payments Technology
8/31/16 8/10/16 8/17/16 Revenue Generation
9/7/16 8/17/16 8/24/16 Social Media
9/14/16 8/24/16 8/31/16 Emerging Markets National Federation of Community Development Credit Unions, Location/Date TBD
9/21/16 8/31/16 9/7/16 Regulation and Compliance NAFCU Congressional Caucus, Washington, Sept. 18-21; ACUMA Annual Conference, Location/Date TBD
9/28/16 9/7/16 9/14/16 Operations CUNA Operations, Sales & Service Council Conference, Location/Date TBD
10/5/16 9/14/16 9/21/16 Technology CUNA Technology Council Conference, Location/Date TBD; BAI Retail Delivery Conference, Chicago, Oct. 5-7
10/12/16 9/21/16 9/28/16 Women to Watch
10/19/16 9/28/16 10/5/16 Mergers Baxter Ad Effectiveness Study
10/26/16 10/5/16 10/12/16 Mobile Payments Technology Money20/20, Las Vegas, October 23-27
11/2/16 10/12/16 10/19/16 Trailblazers 40 Below CUNA Lending Council Conference, Location/Date TBD California/Nevada Credit Union League Annual Meeting, Location/Date TBD, 2017 Marketplace Directory
11/9/16 10/19/16 10/26/16 Cybersecurity
11/16/16 10/26/16 11/2/16 2016 Election Analysis
11/30/16 11/9/16 11/16/16 Revenue Generation
12/7/16 11/16/16 11/23/16 Charitable Giving/Community Relations
12/14/16 11/23/16 11/30/16 Extra Special Times Year in Review
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2016 Print Advertising Rates (effective January 1, 2016)
• An $850 premium is charged for each Pantone color match.
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26X $5,779 $4,945 $3,617 $3,161 $2,629
43X $5,323 $4,552 $3,402 $2,782 $2,428
2C
OPEN $7,809 $6,525 $5,224 $4,755 $4,365
6X $7,340 $6,398 $5,021 $4,685 $4,035
13X $6,989 $6,045 $4,667 $4,326 $3,655
26X $6,715 $5,817 $4,426 $4,073 $3,390
43X $6,169 $5,349 $4,073 $3,604 $3,123
4C
OPEN $8,889 $7,636 $6,187 $5,637 $5,230
6X $8,432 $7,245 $5,868 $5,580 $4,961
13X $7,874 $6,900 $5,513 $5,034 $4,568
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Now in digital and print formatsReach active, engaged decision-makers throughout the year with print and digital listings and sponsorship opportunities
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78% of Credit Union Times readers approve, authorize or recommend products and services for their CU.*
CU Times Marketplace DirectoryPrint edition sent to an active audience of Credit Union Times subscribers in Dec. 2016– 100% paid circulation
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Banner Spread 19.9” x 2”
Tickler 5.46” x 1.64” Tab
Questions? Call: 800-544-0622For the most current and complete print specs, visit: engage.alm.com
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Ad Effectiveness StudiesFind out what readers think about your advertising message
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Data Points Per AdEXTENSIVE READER COMMENTS15
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2016 Issues
2/3/16
10/19/16
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Start engaging with your target audience today. Ask your representative for details.
High-Visibility on Magazine CoverDifferent from traditional advertorials because of their editorial nature, native articles can be promoted right on the cover.
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Editorial-Quality Article Appears like regular editorial content except with “Sponsored Content By” label followed by the sponsor’s logo.
Trusted News for Credit Union LeadersCredit UnionTimes
September 2, 2015 | Vol. 26 | No. 32 | cutimes.com
1990 2015
CREDIT UNION TIMES
FocusRepoRt:consumer LendingIn this Focus Report, find out why auto leasing reaps benefits for both credit unions and their members. Plus, get the lowdown on e-closing and consumer controlled lending, which some experts say will soon permeate lenders’ business processes. y8
Rebranding 101 Refresh your credit union’s image the right way. y12
trailblazer 40 Below UMCU’s Tom Kuslikis leverages teamwork and data mining. y6
he $942 million Xceed Financial Credit Union is prepared to begin securitizing the loans it
originates once the NCUA has ap-proved a final securitization rule.
COO Ray Shams said the El Se-gundo, Calif.-based credit union has been working with legal and fi-nancial firms for months to help it prepare for the day when its new-ly-launched lending CUSO, Glob-al Enterprise Resource Group, will begin issuing securities backed by
the credit union’s loans.
“Our goal is to be able to provide bet-ter products and services for our members at a more favorable price,”
Shams said. He argued that secu-ritizing loans for investors would be a more efficient and cost effec-tive way to handle the assets than selling them.
In June 2014, the NCUA Board proposed a securitization rule and accepted comments on it until September 2014; however, it has not yet proposed a final rule.
The Federal Credit Union Act allows credit unions to sell their loans, something that Shams ac-knowledged many credit
leNDING
SpoNSoreD coNteNt
Xceed Preps to Securitize Loans
y17
The Rundowny A pending NCUA rule would allow credit
unions to securitize loans.y The COO of Xceed Financial in Califor-
nia says his credit union is ready to do it. y For credit unions to move forward, the
NCUA will still need to pass a safe har-bor rule for any security sales.
FRAUD
smyth speaks on Alabama one
Following years of regulatory in-spections, allegations of fraud and lawsuits, John Dee Carruth, president/CEO of the $598 mil-lion, Tuscaloosa, Ala.-based Ala-bama One Credit Union, said he has proof of a state government conspiracy against him, several of his colleagues and his finan-cial institution.
Carruth shared dozens of emails, depositions and oth-er documents with CU Times, which he said is evidence that attorney Justice D. “Jay” Smyth, III conspired with his political friends to force Alabama One to settle lawsuits for millions of dollars. y16
Must ReadsCYBERSECURITY
Fall Brings Phishing Attacks
Back to school also means “back to fraud” for some cybercrimi-nals looking to spoof domains and pull off spear phishing at-tacks. However, credit unions can take steps to protect their brands and members from these threats, which often begin as ma-licious emails.
John Wilson, field chief tech-nology officer for the San Ma-teo, Calif.-based email security solutions provider Agari, said he expects that as instances of cybercrime continue to climb, consumers and businesses will likely observe elevated levels of sumers and businesses will likely observe elevated levels of y18
Shams
Affair Site Hack Effects LingerELIZABETH PEACE [email protected]
he Ashley Madison hack not only devastat-ed marriages, but also companies that learned
employees used their work email addresses and computers to ac-cess the site.
Four NCUA email addresses were discovered among those posted online from the marital af-fair website. NCUA Public Affairs
Specialist John Fairbanks said the agency was investi-gating the incident.The breach was the latest on a rapidly growing list of large data breaches that have some callingfor more security
regulation out of Washington. John Breyault, vice president
of public policy, telecommuni-cations and fraud for the Nation-al Consumers League, said the hack is a clear sign Washington must implement strong national data security laws that will force businesses to protect consumer information.
“This is just a strong example of why a bill is needed,” Breyault said. “Regardless of the morality of using a site like Ashley y14
SecurIty
Breyault
co-oP ......................XX
CUT_Sponsored Content_Mock.indd 3 9/1/15 9:42 AM
editor's column
6 Viewpoint
CU Begin your search at cutimes.com SEARCH
Sarah Snell CookePublisher/ Editor in [email protected]
Loyalty: You Can Take That to the Credit Union
Departments
Sponsored ContentAre Effortless Payments
Too Easy? ................. XX
Trailblazer 40 Below Tom KuslikisThe UMCU auditing professional has built a motivated, collabora-tive team.
6
Auto Leasing Gains PopularityCredit unions are discovering the merits of auto leasing programs.
8
Growing Loans With Point of Sale FinancingCU Direct outlines the benefits of POSF in retail and medical markets.
10
Future Lending Technology TrendsE-closings and consumer controlled lending may soon become the norm.
11
Rebranding Best PracticesCommunications expert Barbara Esposito offers credit unions her top tips.
12
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Add your voice to our discussions!
Take Our Latest Poll Give us your two cents on the biggest issues affecting credit unions. CUTimes.com/Polls
10 Most Ridiculous Resume Lies This roundup highlights a few of the craziest blunders hiring managers have ever seen. CUTimes.com/ ResumeLies
Credit Unions: The Perfect Charter for Cannabis Banking TFCCU president/CEO Deirdra O’Gorman explains why the credit union and legalized can-nabis movements share a common bond. CUTimes.com/Opinion
1990 Technology Throwback Check out our slideshow and reminisce about credit union technology that changed our lives in the ‘90s but might as
well be in museums today. CUTimes.com/CUTimes25
Celebrate Our 25th It’s CU Times’ 25th anniversary! Read our special features and share your own 1990s memories on-line. CUTimes.com/CUTimes25
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Get Your Events OnlineWe’re constantly updating the industry’s best-read events calendar. Send yours to Heather Anderson at [email protected]. CUTimes.com/Events
1990 2015
CREDIT UNION TIMES
Access Our ResourcesCU Times offers a wide range of free whitepapers, case studies and industry analysis created specifically for credit union executives and decision mak-ers. CUTimes.com/Resources
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The CUTting Edge The CUTting Edge delivers a monthly update on the hottest tech news for credit unions. Get the latest in online and mobile banking, core processing, security and more. Subscribe today! CUTimes.com/Subscriptions
ept. 1 is my 15th anni-versary with CU Times. I’ve stayed with CU Times through thick
and thin – referring to, of course, both the business and myself. Honestly, I can be loyal to a fault. There have been dark times when I was asked why I’d stuck around. I wondered myself. It’s because CU Times gave me the chance to be a reporter on a critical beat when I had a very sparse resume and no one wanted a writer with very little experience. But Mike Welch hired me, and he treated his em-ployees, readers and clients well.
And I have been rewarded. I have met so many interesting people in credit unions and had opportunities I had never even thought to dream about. Paul Gentile was teasing me about not being old enough to rent a car when I flew to Florida for my first company Christmas party, and at the same time I was interviewing members of Congress and CEOs of large companies wanted to meet me. That shouldn’t happen at 24.
Now I’ve been the publisher/editor-in-chief for three years, and CU Times is in its 25th year. One of the most rewarding things to me is the loyalty of our readers and clients. When there’s a problem with delivery of our daily newslet-ter, our eMarketing team is hop-ping. Not to slight our sister pub-lications, but the eMarketing team has told us we’re the only publi-cation that receives that kind of where-is-it panic. It’s nice to know we’re missed.
People who know me know that I love working in the credit union community; however, I’ve heard of some questioning my motiva-tions for serving on the board of my credit union. Certainly it helps me in my career, and I’m not ashamed of that. But that’s not my only motivation.
My credit union saved my mar-riage. When we were young and dumb we got ourselves into a fi-nancial bind our credit union helped us resolve. That is why I’m loyal to my credit union, and why I serve on the board. I have knowl-edge and skills to give back.
Service above and beyond is critical to keeping members com-ing back, even more than – dare I say it – pricing.
Festool is a brand that many of you probably have not heard of, but if you’re into woodworking,
you know it. It is the mack daddy of woodworking tools. When my father-in-law died recently, my husband was charged with un-loading the hundreds of tools he had, including dozens (and doz-ens) of Festool products.
Festool really knows its market. It innovates, claiming more than 300 patents, to make woodwork-ers’ lives easier. It has a track saw that is so powerful and precise that it eliminates the need for a table saw. Festool clamps are de-signed so that they do not get in the way of the project. The dust collection system is amazing, and the shopvac is variable speed so woodworkers can connect it to the orbital sander and turn down the suction, plus it doesn’t leave swirl marks.
Even a layman can appreciate the ingenuity that goes into these tools, and you pay for that. But Festool isn’t worried about com-peting for the Harry Homeowner who needs a drill now and then. The German company generates loyalty within its field of mem-bership if you will, boasting 90% brand loyalty.
The tools are backed by phe-nomenal customer service. My father-in-law previously told my husband that Festool repaired an out of warranty tool for free. My husband discovered that one of
his dad’s tools had a funny me-chanical smell to it, so he called customer service even though it was well past the three-year war-ranty. Festool gave him an es-timate range on the repair and shipping information; it could be free or up to $65. The next day be-fore my husband shipped the tool out, he got a call from the same customer service agent who told him he had a representative in our area and he’d be happy to swing by to pick it up. We were taken aback that this guy not only noted the call but actually followed up. Who does that anymore?
While my husband is just get-ting started with woodworking and recently bought his first Fes-tool sander, we already know we’d prefer to wait a bit and spend a little more for a company that stands behind quality products and empowers its employees to treat customers right.
So which is your credit union: The manufacturer of the drill you know you’ll throw away in six months or the 90-year-old com-pany that understands your mem-bers’ needs and creates lasting loyalty? n
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cutimes.com | Credit Union Times | September 2, 2015 | 7
he Amazon Echo is ei-ther the greatest thing ever or it’s the devil. The Amazon Echo, for those
who don’t know, is a device that connects you wirelessly to Ama-zon at all times. Among various functions, it enables you to use audio commands to order prod-ucts, using default payment and shipping settings. Translation: You can get whatever you want, whenever you want it, without en-tering a single keystroke. You just say what you want out loud.
If Charles Foster Kane had the Amazon Echo, Citizen Kane would have been a very short movie. “Rosebud,” he would whisper, and Amazon operatives would spring into action. Sled de-livered. The End.
There is beauty and wonder in the effortlessness of these trans-actions.And Amazon Echo is only one example of this new style of payment experience. New and es-tablished examples abound:
Amazon One-Click: Remem-ber when you had to enter your payment information manually each time you made a purchase? Now everything is “on file.” See also: every other online retailer, everywhere.
Uber: Hitch a ride anytime and pay with a single click.
Apple Pay: Wave your iPhone over the POS terminal at Whole Foods and all of your pricey gro-ceries are paid for as if by magic.
Venmo, Square Cash, Real-Pay: Now there is no excuse for stiffing your friends. Squaring up is easy and immediate.
[Name Your Favorite Retailer Here]: Lusting after those boots you saw on your lunch hour? Search them up on your mobile device and admire them all day long. Can’t resist? Buy them lit-erally any time – during a meet-
ing, on the commute home, while your unsuspecting family sleeps.
Unsafe at Any Speed?Herein lies the problem. As pay-ments have become effortless, so has spending. That may be cool in the moment, but what about the long-term impact? A month of im-pulse purchases, chipping in for lunches, riding around town and unconsidered $8.99 cauliflower at Whole Foods adds up quickly. In fact, forget the monthly tab: A sin-gle day of effortless payments can wreak havoc on the budget.
Are effortless payments un-safe? “From a security standpoint, many of these new payment methods are relatively secure,” Michelle Thornton, Director of Product Development at CO-OP Financial Services said. “For in-stance, Apple Pay – even in spite of security concerns that have come up since its introduction – has tokenization built into it. That means your payment information is arguably more secure when you use Apple Pay to do a transaction than it is using your card.”
Instead, Thornton said, insecu-rity stems from human fallibility. “For starters, there’s a major safety issue when anyone is trying to do a mobile transaction while driving
a car. That has nothing to do with payments security and everything to do with automotive safety, but it’s a real concern.”
Also of concern: Thanks to mobile technology, people are shopping and spending while multitasking. Focus on a budget? Evaluate the need for overpriced
items? This may simply be impos-sible given the distracted state of many mobile users.
“Beyond that, you could ask whether your money is safe from impulse spending,” Thornton con-tinued. “The ease and ubiquity of spending opportunities can be a hazard. And because payments are more effortless, they may be harder to track mentally. Very quickly, a number of small pur-chases can add up to a big bud-getary hit. Mobile budgeting tools that alert you when you are near-ing your budget threshold or even prevent you from going over your budget are likely to gain traction as ubiquitous spending escalates.”
Who’s Responsible Here?If effortless spending is a prob-lem, it’s admittedly not one of the worst problems you can have. Yet, it raises issues for everyone who participates in modern com-merce. Is it more difficult to man-age your money now than it was five years ago? Probably so. Mon-
ey is more slippery now – and the rate at which it can slip through your fingers makes it far more dif-ficult to grasp.
As retailers make shopping – and therefore spending – easier and easier, do they have a social re-sponsibility to ensure that they’re not over-enabling their customers?
How do you as a credit union help members maintain their fi-nancial wellbeing in this new environment?
• Are you providing the digitalbanking tools members need to be up-to-date on theirfinances?
• What advice do you offer tomembers who want to get a
handle on money manage-ment? Just as the old advice to balance your checking ac-count monthly now seems alarmingly sparse, more re-cent advice to check your ac-count balance periodically online is beginning to sound lax. Then again, how much is too much?
• Do your members un-derstand the new rules ofsecurity?
• How many can answer thisquestion: How easy is it tomake an unintended pur-chase on the apps you use? If you thought butt dialing wasbad, butt spending raises the issue to a whole new level.
Finally, is it time to consider new tools for a new age?
“Innovations such as a new controls and alerts app are now empowering cardholders. Among other things, members now have the ability to set spending limits by transaction or category,” Thornton said. ”As we move into a new kind of reality in payments, it might in-deed be time to revisit the tools we offer. People already have ac-cess to these new payments expe-riences. It only makes sense to of-fer them new ways to manage their experiences.” n
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If Charles Foster Kane had the Amazon Echo, Citizen Kane would have been a very short movie. “Rosebud,” he would whisper, and Amazon operatives would spring into action. Sled delivered. The End.
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