2016 Media Kitfirebrandmediainc.com/wp-content/uploads/2016/08/Montage...2016 Advertising Rates SIZE 1-TIME RATE 4-TIME RATE FULL PAGE $5,000 $4,300 COVER 3 (PER MARKET) $5,000 $4,300

385 SECOND STREET LAGUNA BEACH, CA 92651 TEL 949.715.4100 FAX 715.4106

BEVERLY HILLS | DEER VALLEY® | KAPALUA BAY | LAGUNA BEACH | PALMETTO BLUFF

Montage Magazine is the exclusive lifestyle publication for the transcendent Montage Hotels and Resorts brand. Dedicated to the guests, aficionados, and residential owners of each Montage destination, the pages of the magazine reflect the comfortable elegance and grace of Montage and the lifestyle it

embodies.Montage has established itself as

one of the world’s leading luxury hotel groups. With iconic mountain, city, and beach resort locations, Montage is ideally positioned to serve the most discriminating travelers. And now, these guests have a magazine worthy of their refined sensibility and adventurous travel spirit. Montage Magazine reflects and speaks to the upscale aesthetic of its readers, providing an insider’s look at Beverly Hills, Deer Valley, Kapalua, Laguna Beach and Palmetto Bluff, as well as other destinations around the globe. With stunning photography, design, and exceptional writing, every issue of Montage Magazine captures the

essence of the people, lifestyle, and destinations relevant to the Montage guest and owner.

Montage Magazine offers advertisers an exceptional environment and opportunity to reach an extraordinary audience. With an annual income in excess of $1 million, the Montage guest and residential owner is the target customer for luxury goods, travel, and other products and services. No other media reaches this demographic more completely and efficiently than Montage Magazine.

2016 Media Kit

B E V E R L Y H I L L S | D E E R V A L L E Y ® | K A P A L U A B A Y | L A G U N A B E A C H | P A L M E T T O B L U F F


MONTAGE BEVERLY HILLS• 201 well-appointed guestrooms, including 55 suites, located steps from Rodeo Drive• Two restaurants including celebrity chef Scott Conant’s Scarpetta Los Angeles, offering soulful Italian cuisine and The Rooftop Grill, serving fresh California fare with striking views of the Hollywood Hills• Luxurious, sophisticated, and innovative Spa Montage and flagship Kim Vō Salon• Parq Bar, with live evening entertainment and £10, an exclusive lounge featuring handcrafted cocktails by The Macallan• 13 miles from Los Angeles Intl. Airport (LAX), 13 miles from Bob Hope Airport (BUR)

MONTAGE DEER VALLEY• 220 spacious guestrooms and suites located minutes from charming Old Town Park City• Five dining options including Daly’s Pub & Rec. featuring classic comfort food; Apex, a celebration of classic continental cuisine and Burgers & Bourbon offering gourmet burgers and handspun shakes• Alpine inspired Spa Montage with an indoor lap pool• Ski-in/ski-out access to one of America’s finest ski resorts• 36 miles from Salt Lake City Intl. Airport (SLC)

MONTAGE KAPALUA BAY• 50 ocean view all-suite accommodations ranging from one to four bedrooms• Two restaurants and a lounge, featuring island inspired cuisine and cocktails Tropical Spa Montage and salon offering treatments infused with indigenous Hawaiian ingredients• Set across 24 acres on legendary Kapalua Bay, one of the finest beaches in Maui• 4 miles from Kapalua Airport (JHM) and 33 miles from Maui’s Kahului Airport (OGG)

THE INN AT PALMETTO BLUFF, A MONTAGE RESORT• 50 individual cottages located in the heart of South Carolina’s Lowcountry• Distinctive restaurants offering innovative cuisine inspired by the region’s unique heritage and culture• The Spa at Palmetto Bluff, a sanctuary of relaxation and wellness• Renowned Jack Nicklaus signature May River Golf Course surrounded by a sweeping nature preserve• 23 miles from Savannah/Hilton Head International Airport (SAV)

MONTAGE LAGUNA BEACH• 248 ocean view guestrooms, including 60 suites, located in a vibrant artist colony• Three restaurants offering modern French cuisine with California influences at Studio, creative American bistro dishes at The Loft, and beach fare at Mosaic Bar & Grille• Ocean and nature inspired Spa Montage and Kim Vō Salon in a resplendent retreat setting • Steps from premiere beaches and moments away from enchanting downtown Laguna Beach• 18 miles from Orange County’s John Wayne Intl. Airport (SNA), 37 miles from Long Beach Airport (LGB), 55 miles from Los Angeles Intl. Airport (LAX)



READER DEMOGRAPHICS*The Montage guest & Montage magazine reader

Average annual household income ......................................................................... $1,138,000

Assets ................................................................................................................................. $11,100,000

Median net worth ........................................................................................................... $5,300,000

Value of real estate holdings ...................................................................................... $2,900,000

Travel domestically ....................................................................................................... 91%

Travel internationally .................................................................................................... 73%

Vacationed at a resort in the last year .................................................................... 55%

Amount spent on average on vacation travel per year ..................................... $11,000

Use a wealth advisor ..................................................................................................... 25%

Bought a luxury car in the last 2 years .................................................................... 59%

Purchased jewelry in the last 2 years ...................................................................... 46%

Feel that private jets are practical business tools .............................................. 52%

Have purchased a vacation/second home in the last 3 years ........................ 22%

Have purchased a primary home in the last 3 years .......................................... 19%

* Based on portfolios and surveys of frequent Montage guests



OUR READERS125,000 Readers Per IssueMontage Magazine is distributed in every suite, guest room, and residence at all five Montage properties: Beverly Hills, Deer Valley, Kapalua, Laguna Beach and Palmetto Bluff. This is an exceptional opportunity to reach and influence an exclusive, affluent audience, 365 days per year.

884 total suites and rooms, plus 129 permanent residences.

More than 125,000 guests and owners read each issue of Montage Magazine.

DISTRIBUTIONIN-ROOM & SPA Montage Magazine is placed in every suite and guest room at all Montage properties. Copies are also available at the spa at all five properties, offering additional exposure for advertisers.

RESIDENTIAL & SALES Montage Magazine is delivered to every Montage residential owner. Also, copies of the magazine are sent to well-qualified prospective owners.

DIRECT MAIL & PARTNER DISTRIBUTION Copies are mailed to selected Montage VIP guests, and through selected Montage marketing partners.

EVENT DISTRIBUTION Copies are distributed at selected VIP events at the hotels throughout the year.

For additional information, contact your Firebrand/Montage Magazine representative or:Steve Zepezauer, Founder and Publisher [email protected]

2016 PUBLICATION & CLOSING DATES

SPRINGSpace closing and FEBRUARY 10 ad materials deadline

Publishes MARCH 1

SUMMER ISSUESpace closing and MAY 9 ad materials deadline

Publishes JUNE 1

FALL ISSUESpace closing and AUGUST 8 ad materials deadline

Publishes SEPTEMBER 1

WINTER ISSUESpace closing and NOVEMBER 7 ad materials deadline

Publishes DECEMBER 1

2016 Advertising RatesSIZE 1-TIME RATE 4-TIME RATE

FULL PAGE $5,000 $4,300

COVER 3 (PER MARKET) $5,000 $4,300

COVER 4 (PER MARKET) $6,000 $5,000

COVER 2 + PAGE 1 (OPENING SPREAD) $12,000 $10,000

PRE TOC SPREADS $11,000 $9,000

* All rates are net* Advertisers contracted in multiple

Firebrand magazines are entitled to a 10% discount* 10% surcharge for additional premium positions (first 25% of book)



ADVERTISING SPECIFICATIONSTHIS PUBLICATION PRINTS COMPUTER-TO-PLATE.

PRINTING Web offset BINDING Perfect bound TRIM SIZE 10 width x 12 depth LINE SCREEN / DENSITY 150 line / 300% maximum density

AD DIMENSIONS TRIM BLEED LIVE AREAFULL PAGE 10 x 12 10.25 x 12.25 9.5 x 11.5

SPREAD 20 x 12 20.25 x 12.25 19.5 x 11.5

NOTE: All live matter must be at least 1/4” from the TRIM and a

minimum of 1/8” bleed added to all sides. Make sure that copy

does not run into the gutter on two-page spread ads. If you are

supplying gatefold materials, please call your sales representa-

tive for the correct ad dimensions.

PREPRESS GUIDELINES: Firebrand is a Macintosh format

Computer to Plate (CTP) environment, and Adobe InDesign is

the primary page layout programs used. PDF/X1-a and Macin-

tosh formatted InDesign documents are the preferred material

formats. Your files will pass through a preflight operation to con-

firm all elements are present and correct. If there are problems,

we will contact you and work to resolve them (with applicable

charges). To minimize problems, please read and follow the

guidelines below.

DIGITAL FILE REQUIREMENTS: We accept the following

native file formats:

* PDF/X1-a (preferred) * Adobe InDesign

* Adobe Photoshop * Adobe Illustrator

You must package or collect all support files including fonts. True

type and .dfonts are not acceptable and will be substituted with

the closest equivalent. Do not apply style attributes to fonts. Use

only standard Adobe fonts in PC-created documents. Convert all

PMS spot colors used in any application to CMYK.

IMAGES: All images must be submitted (grayscale or CMYK) as

native Photoshop psd, EPS or TIFF at 300 dpi. (Images supplied

at lower resolution will result in an inferior print quality that will

not be the publisher’s responsibility.) Any images supplied as

RGB, index, lab or containing color profiles will be converted to

CMYK, which may result in an undesirable color shift. We cannot

be responsible for files supplied in formats other than CMYK.

Scaling, rotating or other image manipulation must be done prior

to placement in the page layout program.

PDFS: PDF x1a files are acceptable only if they meet size, color and

resolution requirements as detailed in the Image section above.

PROOFS: For color-sensitive materials, a proof created to SWOP

specifications is required. Ink jet and laser prints are acceptable

for content only. We will not be responsible for color shifts on

press if no approved color proof has been supplied.

FTP SITE INFORMATION EMAIL OR CALL:

[email protected], 949-715-4100

FOR CREATIVE SERVICES EMAIL OR CALL:

[email protected], 949-715-4100

AD SUBMISSION: Please send or email materials and direct

questions to the following:

Montage Magazine c/o Firebrand Media, LLC

Attn: Tina Leydecker

Firebrand Media, LLC

385 Second Street

Laguna Beach, CA 92651

Phone: 949-715-4100 Fax: 949-715-4106

[email protected]



IN ADDITION TO MONTAGE MAGAZINE, FIREBRAND MEDIA PUBLISHES A WIDE PORTFOLIO OF PRINT AND DIGITAL MEDIA, INCLUDING:

» Bespoke Concierge Magazine: A regional luxury travel publication distributed at the top hotel concierge desks in major cities» Sea Island Life Magazine: The official publication for Sea Island Resort and residences» Loews Magazine: The in-room publication for Loews Hotels & Resorts» Laguna Beach Magazine: An award-winning city publication for Laguna Beach, California» Newport Beach Magazine: An award-winning city publication for Newport Beach, California» OCinSite.com: A coastal Orange County lifestyle portal» Laguna Beach Independent: The weekly newspaper of choice for Laguna Beach» Newport Beach Independent: The weekly newspaper of choice for Newport Beach» Coastal Real Estate Guide: Reaches more than 80,000 affluent readers in Laguna and Newport

For more information, contact your Firebrand Media representative or Steve Zepezauer, C.E.O. & Editorial Director

([email protected]). Visit us online at firebrandmediainc.com

LUXURY HOTEL PUBLICATIONS

REGIONAL LIFESTYLE PUBLICATIONS

OCTOBER/NOVEMBER 2014 | OCINSITE.COM

ENTERTAINING AT HOME | TOP TRENDS FOR MEN | TRAVEL: A SCOTTSDALE GETAWAY

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FC_NBM32_cover.indd 1 9/29/14 1:36 PM

OCTOBER/NOVEMBER 2014 » OCINSITE.COM

NEW: BONUS CONTENT

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AT YOUR SERVICEPERSONAL CHEFS

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4 KITCHEN COMMANDERS SHAKING UP THE CITY

CHEFS’ FOOD VICES | LAGUNA’’S OLD WORLD ARTISANS

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FC_LBM49.indd 1 10/13/14 10:49 AM

NBPD Conducts Motorcycle Safety

Operation

Off the MenuRenowned restaurateur David Wilhelm is back with a new din-ing concept. Page 12

Biz BuzzNew store caters to upscale canines and pampered pooches.Page 4

Senior MomentsColumnist Felicia Wiseman has the keys to good health.Page 7

On FaithCindy Christeson writes about “Blessing of the Backpacks.” Page 13

Newporters Prepare for Disaster

NEWPORT BEACH

DISASTER, Page 23

online at newportbeachindy.com “For Locals, by Locals” SEPTEMBER 20, 2013 | Volume IV, Issue 38

LinksInside the Indy

NEWPORT BEACH

Independent

New Balboa Theater CEO Steve Beazley in front of the theater in Balboa Village

COASTALREAL ESTATE GUIDEA bit of Tuscany in Shady Canyon

ALSO INSIDENews 3Briefs 3Benefi t 4Lifestyle 5 Faith 7Forum 8Calendar 10Biz Buzz 11Stepping Out 12Waterfront 14Sednior Moments 16Charity 18Artscapes 20Campus 21Slideshow 22

By Sara Hall | NB Indy More than 500 people learned vital information about what to do in case of an emergency at a city-wide event last weekend.

The Newport Beach Fire Depart-ment hosted the Fifth Annual Disaster Preparedness Expo on Saturday at the Newport Beach Central Library.

Attendance was a little lower than usual, said NBFD life safety specialist Matt Brisbois, but he was still pleased

with the turnout.There were a lot of locals there with

specifi c questions and concerns, he added.

“It was nice to have all that informa-tion right there, ready to be provided to them,” he said.

Booths included: City of Newport Beach, SoCal Edison, Orange County RACES (Radio Amateur Civil Emergen-cy Service), Alert OC, Ready OC, NB

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SEPTEMBER 21 & SEPTEMBER 22

The Newport Beach Police Depart-ment is nearing the conclusion of specialized Motorcycle Safety Enforce-ment Operations in an effort to lower deaths and injuries.

These operations began in August and continue through the end of September. Extra offi cers are on duty patrolling areas frequented by motor-cyclists and where motorcycle crashes occur. Offi cers are looking for viola-tions made by drivers and riders alike that can lead to motorcycle crashes, including being under the infl uence of drugs or alcohol, speeding, making illegal turns, or any other dangerous violation.

Motorcycle fatalities saw a drop of 37 percent from 2008 to 2010, but fatalities rose nearly 18 percent in 2011. Operations like this are aimed at curbing rises in motorcycle deaths and sending the numbers back down.

In 2012, Newport Beach saw 37 motorcycle-involved collisions, which resulted in 39 injuries and no fatali-ties. So far in 2013, Newport Beach has seen 31 such collisions, resulting in 30 injuries and one fatality.

California collision data reveals that primary causes of motorcycle-involved crashes include speeding, unsafe turn-ing and impairment due to alcohol and other drugs.

The NBPD is also reminding all motorists to always be alert and watch out for motorcycles, especially when turning and changing lanes.

According to the NBPD, as the economy continues to improve, more drivers are on the road, including novice motorcycle riders who are untrained and unable to handle the power of today’s motorcycles.

The NBPD message to all drivers and motorcyclists is to share the road. Riders can obtain training through the California Motorcyclist Safety Program. Information is available at CA-msp.org or (877) RIDE411.

Race for the Cure Takes to the Streets of Newport this Sunday

Thousands of runners will be taking to the streets of Newport Beach this Sunday, September 22, for the 22nd annual Susan G. Komen Orange County Race for the Cure.

The event connects breast cancer ad-vocates, survivors, families and friends, in support of Komen’s mission to serve people and save lives.

“Each year, the Race is the one inspi-

rational community event that honors those whose lives have been touched by breast cancer,” said Marie Cammack, 2013 Race for the Cure chair. “Every $125 raised above the registration fee can pay for a mammogram for a woman in need.”

The Race is a family-friendly public event fi lled with poignant memories,

KOMEN, Page 11

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STAGE, page 16

ARSON, page 28

POLES, page 12 COURTS, page 16

Southern California Edison’s “routine” replacement of two utility poles in Bluebird Canyon was anything but routine for the residents of 50 nearby homes. They received mandatory evacuation orders prior to Wednesday’s extraction by helicopter of two utility poles located behind properties on Wykoff Way.

Despite the mandatory evacuation notice, Bluebird Canyon Drive resident Lori Solomon said she was caught off guard because she assumed that Wednesday morning’s intermittently gusty winds might keep the copter grounded. So when a

worker knocked on her door to give her a 15-minute warning at around 10:30 a.m., she had to scramble to get out the door in time.

Solomon received written notice a couple of weeks before and SCE representatives went door to door last week to make sure residents understood they would need to temporarily evacuate their homes between 9 and 11 a.m.

Laguna Beach Public Works Director Steve May said the evacuation protocol stemmed from Federal Aviation Administration guidelines. FAA rules prohibit aircraft

“Our Town-Our Paper” lbindy.com October 11, 2013 | Volume X, Issue 41

PAGE 3

New Venue Opens Views Artists Never See

PAGE 20 | SCHOOLS

Honoring Jon Coutchie

PAGE 4 | CRIER

Scarecrow Tour Pulls Visitors in Three Directions

Replacing utility poles required extraordinary efforts this week in a Bluebird Canyon neighborhood.

PH

OTO

BY M

ITCH

RID

DER

Flying Poles Force Brief Evacuation By Jennifer Erickson | LB Indy

’ 93 Arsonist Never Caught By Loreen Berlin, Special to the Independent

Twenty years ago this month, a savage fi re devoured 14,000 acres of Laguna Canyon wilderness and

ravaged multiple neighborhoods.

The fi re that destroyed 391 homes and threatened more than 1,000 others at the time

was believed to be the work of an arsonist, but the perpetrator were never found. Investigators collected evidence statements, received 480 arson leads and ruled out non-human causes, but investigators were never able to determine who started the fi re.

“That’s the frustrating part of our business; often the fi re destroys evidence,” said Scott Brown, division chief of the Orange County Fire Authority, which investigated the blaze because it ignited fi rst in county territory.

On that fateful day, Brown was a fi re captain and one of the fi rst arriving engine companies, No. 222, on the scene in Laguna Canyon.

Investigative reports on the Laguna fi re of 20-years-ago were purged, according to Brown, as records are required to be kept for only seven years.

While the “cold case” arson may never be solved, the impact on human lives that dark day in Laguna history

Tennis Courts Set for RepairsBy Rita Robinson | LB Indy

Line-up Reshuffl ed on Two Stages

After years of tension between the school district and the city over responsibility for the deteriorating tennis courts at the high school, the courts are finally set to be competitive again.

With a joint-use agreement approved by the City Council last month, school board members voted this past Tuesday, Oct. 8, to spend $69,000 to hire Irvine’s LPA, Inc., architectural and engineering firm, to firm up a $620,000 repair plan expected to be completed by next August.

The cracked and weathered courts next to the swimming pool,

LAGUNA BEACH4 Emerald Bay > $5,995,000 1088 North Coast Highway > Laguna Beach, CA 92651 > 866.745.3322

LuxuryH O M E O F

the Week

Download our APP to your smartphone for this week’s open houses or visit Sur te r reProper t ies . com

No Square Theater’s annual production of “Lagunatics” was offi cially postponed until 2014 and Laguna Playhouse will make substitutions in their season line-up, the two theaters announced separately this week.

FIRESTORMREMEMBERING THE

20th Anniversary

LBindy-10-11_Front aa.indd 1 10/10/13 4:19 PM

FROM THE PUBLISHERS OF“Our Town-Our Paper”

featured PrOPertY: dana POint

Where Princes of Industry ResideConsider this estate-sized home inside the private gates of Dana Point’s Ritz Cove, which overlooks one of the county’s most popular surf

breaks at Salt Creek Beach. The home is fitted with a double-door entry, a sweeping staircase, hanging chandelier, high ceilings and blue water views of the ocean. Besides living and formal dining rooms, spaces include en-suite bedrooms and two master suites, all ringed with balconies capturing ocean views. The kitchen is finished with granite counter tops, a center island and breakfast nook that also enjoys white water views. Panoramic views fill the backyard, too, along with a fire pit, pool and spa.

Offering price: $13,999,000 Address: 71 Ritz Cove, Dana Point Agent info: Lee Ann Canaday The Canaday Group, RE/MAX Fine Homes

949.249.2424 [email protected]

By Gina DostlerReal work takes place in the

kitchen. Kitchen designer Debbie Nassetta taps advances in appliances to make these spaces more efficient, less tiring and enjoyable for her clients. She and her husband Nick combine their expertise as owner of Newport Beach’s RoomScapes.

Q: What makes a successful kitchen?

A: The design is very important and getting a seasoned pro really helps to put experience and understanding into making a useful, functional kitchen in your home. For instance many times the main focus is on cabinetry and countertops. But what about spacing? Keeping proper clearances is important, such as distance from island to counter for ease of cooking. Or island to wall where seating might inhibit people from walking behind. The basic

kitchen triangle is always a good place to start.,

Q: Explain the kitchen triangle.A: It’s taking the kitchen workspace

and its three most important points: storage, prepping/cleaning and cooking. From here you want to make the kitchen flow. One leg of the triangle shouldn’t be too long where it takes many steps to go to another point. Then again, you don’t want it too short where it becomes too cramped to move. Moving efficiently and comfortably is the goal.

Q: Name a common challenge that comes up.

A: Everybody wants an island in the kitchen. Many times these wonderful work spaces can interfere with one leg of that work triangle and pose spacing problems. Placing an island can cut the refrigerator off where you’d have to walk around. These days these challenges are met

by the incredible appliances that are available. You can keep the big refrigerator on the other side, but have another smaller refrigerator below the island hidden behind a cabinet to keep the triangle in flow.

Q: How do appliances factor into a pretty design?

A: I love to cook. And because of that I know what every kitchen gadget, accessory and appliance needs to keep it functioning. So when a customer wants to improve their kitchen or make a new one, I always start with a list of appliances. Because if you are a home pro cook or prefer takeout, this all factors into designing the perfect kitchen for you. For someone who loves to cook and doesn’t mind all the cleanup, we’ll look into big gourmet gas burners. But for the non-cooks a glass induction stove probably would work best. CONTINUED ON PAGE 2

Debbie Nassetta

One On One With debbie nassettaSpecialized Appliances Season Kitchen Design

Q: Glass induction?A: It used to be glass electric

cooktops, the smooth stove without any burners that easily cleans up. The newest thing is induction. It’s been around for over 30 years but was too expensive for most consumers. It looks the same as the electric cooktops but it doesn’t heat the glass top. The heat transfers directly into

coastalrealestateguideoc.com | Serving Laguna Beach & Newport Beach Communities SEPTEMBER 6, 2013 | VOL. 3, ISSUE 36

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BEVERLY HILLS | DEER VALLEY® | KAPALUA BAY | LAGUNA BEACH | PALMETTO BLUFF

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TUCSON TRAVELTHE JEWEL OF THE SONORAN DESERT

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NASHVILLE IN A DAYBRAD PAISLEY’S

MUSIC CITY FAVORITES

WINTER ESCAPESTOP DESTINATIONS

FOR SNOW DAYS

• The Dish on Loews Restaurants

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• A Look at Oscar History

• Chicago: Loews in the Windy City

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SHINETime to

The season’s reasons to play and party

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SEA Island LIFEFALL/WINTER 2014/15

LIFELONGLEARNERS

GATHERING OF THE MINDS

BACK TO BASICS

BARTENDERS STICK TO OLD

FAVORITES

COOL WEATHERCATCHES

A NEW ANGLING SEASON

Golf’s Evolution

A NEW DIRECTION FOR THE OLD SPORT

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ConciergeFALL 2014NEW YORK

NEIGHBORHOOD SPOTLIGHT

TRENDING IN THE FLATIRON

SAVOR THE CITYMANHATTAN’S

SIGNATURE DISHES

ARTS ANDCULTURE

WHAT TO SEETHIS SEASON

WAYS TO SEE THE CITY

50+ TOP CONCIERGES SHARE EXCLUSIVE TIPS ON WHERE TO SHOP, DINE, STAY AND PLAY

SHARE EXCLUSIVE TIPS ON WHERE TO SHOP, DINE, STAY AND PLAYON WHERE TO SHOP, DINE, STAY AND PLAYON WHERE TO SHOP,

TOP CONCIERGES TOP CONCIERGES SHARE EXCLUSIVE TIPS ON WHERE TO SHOP, DINE, STAY AND PLAY

WAYS TO SEE THE CITYWAYS TO SEE THE CITY

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Documents

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