Upload
others
View
4
Download
0
Embed Size (px)
Citation preview
DIGITAL MEDIA KITMAINSTREETHOST.COM
2 0 1 8
DIGITAL MARKETING AGENCY SINCE 1999
SINCE 1999, MAINSTREETHOST HAS
WORKED WITH 20,000+ CLIENTS | MANAGED 5,000+ DOMAINS | DEVELOPED3,000+ WEBSITES | CREATED 7,000+ SOCIAL MEDIA PROFILES
WRITTEN 15,000+ PIECES OF CONTENT
FEATURED ON:
OUR ACCREDITATIONS:
Utilizing proven effective marketing strategies, we’ve helped businesses like yours achieve their goals including increasing website traffic, attracting new customers, improving search engine rankings, and publishing attractive content on social networks around the web.
At Mainstreethost, we only succeed when our customers do, and we’ve lived by this motto since we opened our doors in 1999. Today, our operation has grown to over 200 marketing professionals working with more than 4,000 small, medium-sized, and enterprise-level businesses.
Our digital marketing services include search engine optimization (SEO), paid search advertising (Google AdWords, Bing Ads, Facebook Advertising, etc.), social media marketing, and content marketing. We also stress the importance of an all-encompassing inbound marketing strategy, which is proven to attract qualified leads and turn them into delighted customers.
In addition to our marketing services, Mainstreethost staffs a team of talented website design and development professionals, as well as custom programmers, all versed in developing stellar experiences for your visitors and users.
The company originally occupied an office on Ridge Lea Road before moving in 2011 to its 19,000 square-foot facility at 207 Commerce Drive in Amherst, NY. Mainstreethost also has a small sales support office in Las Vegas.
Thank you for considering Mainstreethost as your digital marketing provider.
ABOUT MAINSTREETHOST
MAINSTREETHOST IS A DIGITAL MARKETING AGENCYOFFERING EVERYTHING YOU NEED TO ATTAIN AND
MAINTAIN A SUCCESSFUL ONLINE PRESENCE.
OUR LEADERSHIP
MICHAEL MARRANCAPRESIDENT & FOUNDER CHIEF EXECUTIVE OFFICER
ROSS MARRANCA KEVIN DEVORECHIEF OPERATING OFFICER
VP OF OPERATIONSRUSSELL MARRANCA
VP OF SALESPAUL MARRANCA
VP OF SALES, LAS VEGASRALPH NERO
ANDREW GRECOWEB DEVELOPMENTENTERPRISE DIVISION
EMILY DILONARDO
CUSTOMER CAREJUSTIN SCHULTZ
DENNIS JAMESSEO
I.T.JACOB DRAGER
BUSINESS DEVELOPMENTBRYAN HARTMAYER
LEONARD DANILOVICHPROMOTIONS
SOCIAL MEDIA MARKETINGERIN SHIPLEY
CONTENT MARKETINGKRISTEN SHERWOOD
HUMAN RESOURCESDREW KREBUSZEWSKI
DIRECTORS
MANAGERS
MANAGEMENT STAFF
SALES, LAS VEGASROBERT MARTIN
CLIENT SERVICESROBERT ROYAL
JENNY LIPOMIEXECUTIVE ASSISTANT
At Mainstreethost, we’re proud of our roots. Giving back to our community and assisting local charities is very important to us.
For the past three years, Mainstreethost has taken part in The Ride for Roswell, an annual cycling event that raises money for research and care at Roswell Park Cancer Institute.
IN THE COMMUNITY
PROUDLY DONATING TO:
HERE ARE JUST A FEW SATISFIED COMPANIES WE’VE SERVICED:
We’re honored to have built long-term partnerships with over 4,000 small, medium-sized, and enterprise-level businesses in an array of different industries across North America.
WHO AREOUR CLIENTS?
AN OVERVIEW OFOUR SERVICES
CONSULTING
ENTERPRISE
SOCIAL MEDIA MARKETING
SEARCH ENGINE OPTIMIZATION (SEO)
With our wide range of consulting services, we’ll develop detailed and action-oriented recommendations to take your current digital strategy to the next level.
USER EXPERIENCE
SITE FLOW
USER CONVERSION ISSUES
CONTENT LAYOUT
PROJECT-BASED MARKETING
HUBSPOT CONSULTING/TRAINING
SOCIAL MEDIA STRATEGIES
FACEBOOK MARKETING
INSTAGRAM MARKETING
TWITTER MARKETING
YEXT SOLUTIONS
CONTENT DEVELOPMENT
SEO STRATEGIES
MONTHLY ANALYSIS/REPORTS
PINTEREST MARKETING
LINKEDIN MARKETING
YOUTUBE MARKETING
REVIEW GENERATION
Our flexible, project-based program is structured to advance your online marketing strategy and help your business grow.
We’ll help you develop a strong, successful presence on sites like Facebook, Twitter, Pinterest, YouTube, LinkedIn, and Instagram.
SEARCH ENGINE OPTIMIZATION
CONVERSION TRACKING
ANALYTICS/REPORTS
SEO-FOCUSED SITE AUDITS
LOCAL SEO CAMPAIGNS
PAY-PER-CLICK SOLUTIONS
We’ve been practicing SEO since 1999, and we have the knowledge and tools to increase your site’s organic rankings.
TECHNICAL ISSUES
GRAPHIC LAYOUT
LEAD GENERATION
UX CONSULTING
REPUTATION MANAGEMENT
SOCIAL MONITORING
PAID ADVERTISING
IMAGE OPTIMIZATION
BACKLINK CLEANUP/ANALYSIS
CONTENT MARKETING
INBOUND MARKETING
USER EXPERIENCE (UX)
BLOG WRITING
EMAIL MARKETING
WEBSITE CONTENT
PRESS RELEASES
VIDEO PRODUCTION
EBOOK CREATION/DESIGN
We create and promote interesting, valuable content to both improve your rankings and keep visitors coming back to your site.
STRATEGY
SEARCH ENGINE OPTIMIZATION
KEYWORD RESEARCH
EMAIL MARKETING
SOCIAL MEDIA MARKETING
USER EXPERIENCE
“FIRST IMPRESSION” ANALYSIS
DATA ANALYSIS
UX MARKETING STRATEGY
UX DESIGN
We help businesses attract qualified leads to their website, turn those leads into happy customers of their business, and keep those customers delighted.
We look at your entire online presence with a discerning eye, creating a marketing strategy and website design that satisfies your users’ wants and needs, and helps them to complete the goals you want them to.
INFOGRAPHIC DESIGN
CONTENT CREATION
WEB DESIGN/DEVELOPMENT
LEAD GENERATION
USER PROFILING/ANALYSIS
UX ANALYTICS
WEBSITE DESIGN & DEVELOPMENT
USER EXPERIENCE
RESPONSIVE WEBSITE DESIGN
ECOMMERCE SOLUTIONS
MOBILE APPLICATIONS
We staff talented, experienced web design and development professionals who will create a beautiful and functional website you can be proud of.
CUSTOM PROGRAMMING
LOGO DESIGN/BRANDING
OUR PACKAGES
All of Mainstreethost’s services and packages can be tailored to help reach your goals - regardless of budget.
DEDICATED SEO ACCOUNT MANAGER
WEBSITE CONSULTATION
BRANDED/NON-BRANDED KEYWORD TARGETING
KEYWORD RESEARCH/ANALYSIS
OPTIMIZATION OF WEBSITE PAGES
METADATA ALTERATIONS
INTERNAL LINK MODIFICATIONS
SETUP/IMPLEMENTATION OF BING, GOOGLESEARCH CONSOLE, GOOGLE ANALYTICS
ON-SITE CONTENT
LOCAL SEARCH SETUP/OPTIMIZATION
SOCIAL MEDIA SETUP/OPTIMIZATION
IMPLEMENTATION/CREATION OF BLOG;MONTHLY BLOG POSTS
RANKING STATISTICS/ANALYTICS
STRATEGY DEVELOPMENT
Maybe you’re new to online marketing or your new website has just launched. Basic search engine optimization (keyword research, metadata alterations, and local search optimization) will help attract visitors by becoming more visible to search engines. Search engine optimization may be new to you, but you understand the importance of marketing for the web and being present in results. Mainstreethost will implement strategic SEO and digital marketing tactics to help take your business to the next level.
Making sure your website is up to speed with the demands of Google and other prominent search engines is the first step to online marketing.
1 | BASIC
OUR PACKAGES
DEDICATED SEO ACCOUNT MANAGER
INITIAL WEBSITE CONSULTATION
RESPONSIVE WEBSITE REDEVELOPMENT
LOGO/FAVICON DESIGN
BACKLINK ANALYSIS/CLEANUP
WEEKLY BLOG POSTS
ON-SITE CONTENT
BRANDED/NON-BRANDED KEYWORD TARGETING
KEYWORD RESEARCH/ANALYSIS
OPTIMIZATION OF WEBSITE PAGES
SOCIAL MEDIA MARKETING/MAINTENANCE
RANKING STATISTICS/ANALYSIS
METADATA ALTERATIONS
STRATEGY DEVELOPMENT
CONSULTATION/TRAINING
INTERNAL LINK MODIFICATIONS
2 | INTERMEDIATE
You’ve established some credibility on the internet, and your website is either ready for redevelopment or was recently updated. You understand the importanceof having a fully functional, responsive website to appeal to visitors on any device. You’ve seen improvement from a previous marketing implementation, but you’re ready to invest more heavily with an inbound approach in mind.
With a solid foundation to work from, Mainstreethost will provide a broad range ofdigital marketing services to help continue that growth.
This may include targeting long-tail key phrases (which can garner overlooked sitetraffic), rectifying any “black hat” SEO you may have fallen victim to in the past,content marketing (such as weekly or biweekly blog posts, content editing, and consulting in-house content creators), as well as strategic social media marketing and maintenance.
OUR PACKAGES
Enterprise clients need a full-service inbound marketing program that will both generate high-quality leads and solidify a quality position on search engines. For this reason, our Enterprise clients have all of our services at their disposal - including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software.
As an Enterprise client, you will benefit from the combined skills of a team ofdedicated marketing experts including SEO specialists, backlink analysts, social media specialists, content marketers, and website designers and programmers.
Based on your chosen budget, your marketing team will devise a priority-based strategy, with no restrictions on what services you can choose.
DEDICATED TEAM OF MARKETING SPECIALISTS
PROJECT-BASEDMARKETING STRATEGIES
BRANDING STRATEGY
BRANDED/NON-BRANDED KEYWORD TARGETING
BACKLINK ANALYSIS/CLEANUP
2-5 BLOG POSTS PER WEEK
ON-SITE CONTENT REDEVELOPMENT
AGGRESSIVE SOCIAL MEDIAMARKETING/MAINTENANCE
SOCIAL MEDIA STRATEGIES
EMAIL MARKETING
COMPETITIVE ANALYSIS
OPTIMIZATION OF WEBSITE PAGES
PRESS RELEASES
RANKING STATISTICS/ANALYSIS
METADATA ALTERATIONS
INTERNAL LINK MODIFICATIONS
PAY-PER-CLICK MANAGEMENT
VIDEO PRODUCTION
ON-LOCATION VIDEO SHOOTS
LANDING PAGE DEVELOPMENT
CTA/CONTACT FORM REORGANIZATION
HUBSPOT INTEGRATION/TRAINING
3 | ENTERPRISE
01/
KICK-OFF CALL(WITHIN 24 HOURS)
WHAT TO EXPECT
We strive to deliver efficient and effective services to every new customer. Here's what you can expect from our team:
Discuss project details, obtain business information and goals
Google Analytics implementation throughout website
After foundational analytics data has been gathered, research keywords, industry, location, competition, etc.
On-site SEO work implementedon designated pages
02/
ANALYTICS INSTALLATION(AFTER 1-3 DAYS)
03/
KEYWORD RESEARCH(AT 3 WEEKS)
04/
SEO IMPLEMENTATION(AFTER 3 WEEKS)
Nick of Time joined Mainstreethost in 2009 with the primary goal of increasing sales nationwide. Nick of Time needed to organically increase product exposure while decreasing spending on pay-per-click advertising.
We help companies by applying an integrated, data-driven approach to improving their web presence, from local SEO services to full-fledged inbound marketing strategies. See a few examples of Mainstreethost client successes below.
SUCCESS STORIES
NO TWO BUSINESSES ARE ALIKE, AND EVEN THOSE THAT SHARE A COMMON TRADE
WILL HAVE UNIQUE NEEDS.
60%ORGANICTRAFFIC
78%SALES
358%“CHEAP FABRIC”
KEYWORD
150%SALES IN2 YEARS
SUCCESS STORIES
Chalet Village needed our help to better position their website on search engines. The ultimate goals were to drive more qualified traffic to the site, increase website leads, and increase reservations.
35%NEW VISITORS
63%VISITS
109%UNIQUE
VISITORS
Their goals were to increase quality traffic to the website and ultimately generate more leads and sales from those heading to the Charleston, S.C. area for a destination wedding, elopement, or nuptials.
373%PAGE VIEWS
638%VISITS
800%UNIQUE
VISITORS
SUCCESS STORIES
We sought to grow Artpark’s Twitter account by developing an active, engaged community around Artpark and its summer concert series.
To accomplish this, we aimed to get people talking on social media about the Tuesday and Wednesday night concert series, drive visitors to Artpark.net, and increase ticket sales.
14%FOLLOWERS
2,164%
TOTALMENTIONS
7,779%
RETWEET REACH
To remedy Platinum Drivers’ slow website speeds, Mainstreethost updated WordPress core and optimized Wordfence plugin options for speed. We also updated active plugins, while deleting the inactive ones.
All .jpg and .png images were compressed to reduce file size, and more.
1960.33
957.13TOTALPAGE SIZE
71%WEBSITE
LOAD TIME
42
36AVG. FILEREQUESTS
SUCCESS STORIES
Mainstreethost started by conducting an extensive backlink cleanup for Fogco.com and eliminated other preexisting domains that may have tarnished its online presence.
With an inbound marketing strategy in full swing, Mainstreethost also decided that it was in Fogco’s best interest to redesign thewebsite. For optimal search engine results and user-friendliness, weredesigned the website on the WordPress platform in a responsive format. The new design featured key user experience elements that drove visitors to Fogco’s most informative pages.
57% 60% 77%UNIQUE
VISITORS VISITORS PAGEVIEWS
WHAT IS SEO/SEM?
SEO stands for Search Engine Optimization, and is the process of enhancing a website’s organic (or unpaid) visibility in search engine results using a variety of techniques (altering coding, metadata, writing effective content, etc.) that adhere to the specifications of the search engines’ various, consistently updated algorithms.
SEM, or Search Engine Marketing, is the practice of marketing your website to perform at its highest potential on the search engines for specific and non-specific keywords and key phrases.
DOES MAINSTREETHOST GUARANTEE KEY PHRASE PLACEMENT?
Mainstreethost is not affiliated with any search engines and therefore cannot guarantee any key phrase placement. Doing so would be unethical and deceptive to potential clients. We encourage those interested in our services to review our past case studies for an accurate view of our performance.
WHAT TYPES OF RESULTS CAN I EXPECT?
Although Mainstreethost cannot guarantee first page results, a successful online presence is comprised of more than just search engine placement. With a wide range of marketing services including SEO, website and UX design, content marketing, and social media marketing, Mainstreethost works closely with each client to developa custom online marketing strategy to meet their needs.
While results vary from client to client, depending on individual goals as well as the services purchased and implemented, clients can expect to see a number of results, including increased key phrase placement, website traffic, sales, and brand awareness.
FAQS
HOW QUICKLY WILL I NOTICE RESULTS?
Unfortunately, there is no concrete answer to this question. With constant algorithm updates and the continuous growth of search results, there are many factors that can affect the rate at which we see results. One of the best ways to accelerate results is to implement an all-encompassing online marketing strategy. With multiple marketing channels working together, there is a better chance you’ll see the results you seek earlier.
While many Mainstreethost clients see a positive boost in rankings and traffic within a month of service, depending on the competition of keywords and phrases, it can take months for your website to reach the first page, even if you’re implementing all the best practices of digital marketing.
HOW DO I PAY FOR THESE SERVICES?
Mainstreethost accepts checks, PayPal, or any major credit card. Terms and payment plans are negotiable.
IF I DO NOT SEE RESULTS, WILL I BE REFUNDED?
Because we cannot and do not guarantee any key phrase placement or results, Mainstreethost does not offer refunds based on lack of results. However, because we strive to build enduring business relationships with each client, our marketing professionals implement all services purchased in a timely fashion, meeting the quality criteria we deem central to successful marketing.
Despite timely and quality services, Mainstreethost understands that customers may become displeased if the services they purchased do not result in achieving specific goals, such as first page placement. For this reason, we stress the importance of incorporating web design, content marketing, and social media marketing into your online marketing plan; taking an all-inclusive approach to digital marketing increases the probability of seeing a positive result.
At the conclusion of your contract, Mainstreethost will provide a detailed report of work implemented; this ensures that you’ve received exactly what you have paid for.
WHAT SETS MAINSTREETHOST APART FROM OTHER SEO COMPANIES?
With over 18 years of experience and a diverse team of talented and passionate professionals, Mainstreethost is one of the few digital marketing companies offeringall SEO and marketing-related services in-house.
Our success with thousands of clients proves our ability to evolve in the ever-changing, highly competitive online marketing industry.
DO YOU OUTSOURCE WORK TO FREELANCERS/OTHER COMPANIES?
Mainstreethost staffs more than 200 people working in SEO, website design and development, IT, social media marketing, content marketing, video production, graphic design, and sales. Aside from a small sales office in Las Vegas, Mainstreethost operates inside a 19,000 square-foot facility in Amherst, NY, located 10 miles north of Buffalo. All of Mainstreethost’s marketers work full-time, except for a small staff of trusted and experienced freelance writers who work closely with our content marketing department.
Mainstreethost welcomes and encourages the involvement of each client, althoughit’s not required to achieve optimal results. Through regular phone calls and emailcorrespondence, Mainstreethost employees keep their clients up-to-date andinformed of completed work and implemented changes.
LET’S CONNECT:
From SEO and web development to complete inbound marketing solutions, Mainstreethost offers everything you need to have a successful online presence. Through our proven marketing strategies, you’ll turn strangers into vistors, visitors into leads, leads into customers, and customers into advocates of your brand.
ABOUT US
DISCOVER DIGITAL SUCCESS
SEE WHAT WE CAN DO FOR YOU
You have challenges and we have solutions.
Local: (716) 831-9716Toll Free: (888) 874-3791Fax: (716) 831-9698
Toll Free: (888) 874-3791Fax: (702) 222-0852
Corporate Headquarters:207 Commerce DriveAmherst, NY 14228
Las Vegas Office:1050 E. Flamingo Rd. Ste 252Las Vegas, NV 89119