GFMag.com2016 Digital Media Kit

andElectronic Products Guide

GFMag.com

GFMag.com reaches an elite audience of CEOs, CFOs, Chairmen, Presidents, COOs, Treasurers, Managing Directors, Investment Managers, Risk Managers and other senior executives who make purchasing decisions at companies and financial institutions around the world.

Site features include:

• All content from Global Finance magazine, exclusive web- only blogs and a print-edition archive• Exclusive, industry-standard financial rankings and awards• A comprehensive financial and economic database• More than 190 Country Economic Reports• Videos, Webcasts, eBooks, Resource Centers, Microsites and more• Traditional web banner advertising opportunities, premium ad options, interstitials, take-overs and native advertising programs

Marketing Opportunities on GFMag.com

• Traditional Ad Banners • Premium Ad Units • Interstitials • Native Advertising • Videos • eBooks • Microsites • Topic Take-overs • Resource Center Posting • Geotargeting

Other Electronic Opportunities

• Custom Video • Webcasts • Webinars • Email Marketing

Contact Information

New York Michael Ambrosio 1-212-524-3223 | fax: 1-212-777-2692 mambrosio@gfmag.com

London Richard Scoltz 44-207-929-0718 | fax: 44-207-929-0757 richard@gfinance.co.uk

GFMag.com - Site Usage and Demographics

GFMag.com Audience

262,647 = Average Monthly Visits

Monthly Visits - Up 55%Pages Viewed Per Visit - Up 76%Overall Monthly Pageviews - Up 173%Source: Google Analytics, Comparison of October 25 - November 23, 2015 to the same 30 day period in 2014.

Geographic Breakdown of Visitors

Region35% = Americas29% = Asia/Middle East23% = Europe7% = Africa5% = Oceania2% = UnspecifiedNumbers do not equal 100% due to roundingSource: Google Analytics, October, 2015

Education Level Household Income

Source: Quantcast, October 2015 Source: Quantcast,October 2015

35%!

27%!

27%!

5%!4%!1%!

Americas!Europe!Asia/Middle East!Africa!Oceania!Unspecified!

35%!

23%!

29%!

7%!5%!

2%!

Americas!Europe!Asia/Middle East!Africa!Oceania!Unspecified!

GFMag.com - Homepage Example

Super Leaderboard – 970 x 90This marquee position runs at the top of every page on GFmag.com. It can also support premium options detailed on the following page. In addition, the Super Leaderboard is available as a mid-page unit on our Country Data pages for GDP/Economic info and Trade/Competitiveness information.

Leaderboard/Anchor Banner – 728 x 90This unit runs at the bottom of every page on GFMag.com. It is available as an individual placement or as part of a full-page takeover. It is also available as an alternate size to the Super Leaderboard page header unit across the site and the Super leaderboard mid-page unit on the Country Data pages for GDP/Economic info and Trade/Competitiveness information.

Half-Page –300x600This high-impact unit is available on most pages of the site. In most cases, it can be employed as a more noticable alternative to the Medium Rectangle. It can also support premium options detailed later in this document.

Medium Rectangle – 300 x 250This unit is available above-the-fold on every page of the site and below-the fold on all pages except the Country Data pages for GDP/Economic infomation and Trade/Competitiveness information. It can also support premium options detailed later in this document.

GFMag.com - Standard Ad Units

GFMag.com offers multiple opportunities to reach our online audience . We offer a number of sizes and price points to suit the marketing needs of our partners. The following are the standard size units. Images below are to scale and smaller than actual size.

Billboard – 970 x 250This unit can run at the top of every page on GFMag.com as an alternative to the Super Leaderboard and as a mid-page unit on our Country Data pages for GDP/Economic info and Trade/Competitiveness information. Its large canvas proviudes maximum user engagement. In addition, the Billboard placement supports video and allows full rich media interactivity.

Sidekick – 300 x 250 or 300 x 600 expanding to 970x550The Sidekick unit can be used with either size option available on the right hand side-bar of GFMag.com. The ad expands out from the original unit and offers video capability.

Pushdown – 970 x 90 expanding to 970 x 415This unit can run at the top of every page on GFMag.com as an alternative to the Super Leaderboard. This high-impact unit provides maximum stopping power and a high interaction rate. Take advantage of the opportunity to showcase high definition video, photos, animation, applications and more.

Other Custom OpportunitiesGFMag.com also offers a number of Super Premium ad units, for marketers interested in going beyond our regular offerings to make the strongest possible imporession. These include the Filmstrip and Portrait ad options, all from the IAB (Internet Advertising Bureau) Rising Stars Display Ad group. Please go to the URL below for more information on these powerful units, and ask your Global Finance sales representative about pricing and availability.

http://www.iab.com/guidelines/iab-display-advertising-guidelines/

GFMag.com - Premium Ad Units

GFMag.com offers multiple opportunities to reach our online audience . We offer a number of sizes and price points to suit the marketing needs of our partners. The following are premium units that enhance the impact of online campaigns and make it easier to capture the attention of our site visitors and generate a higher percentage of click-throughs. Images below are to scale and smaller than actual size. Please ask your Global Finance sales rep for pricing and ad specifications.

Gateway / Interstitial – 640x480

The Interstitial unit is the most powerful and effective unit available on GFMag.com. It is the first thing visitors to the site will see, and no other ads compete with it while it is on screen.

GFMag.com - Online Opportunities

Expert Perspectives VideosGlobal Finance’s Expert Perspectives Video Series gives sponsors the unique and exclusive opportunity to speak directly to our influential audience of Chairmen, Presidents, CEOs, CFOs, Treasurers, and other top financial officers at the world’s leading companies and financial institutions.Sponsorship features and benefits include:

Thought Leadership: The Expert Perspectives Video Series makes it possible for our partners to showcase their expertise and position their companies as thought leaders on a particular subject area.

Wide Distribution: These professionally shot video segments are sent via e-mail to 30,000 Global Finance subscribers and are prominently featured on our website, where they reach an audience of nearly 263,000 monthly visitors. They are also made available to sponsors (as stand alone files, not links) for posting on their own corporate websites. In addition, when the topics of video segments are appropriate, they will be included in a Global Finance eBook publication.

Sponsor Input: Video topics are decided jointly by the editors of Global Finance and the sponsor. Video segments are approximately four minutes long and feature a single executive speaking directly to the camera.

Lead Generation: Ask your Global Finance sales representative about customizing the distribution of the Expert Perspectives Videos for use as a lead generation program.

eBooks & SupplementsGlobal Finance offers exciting and powerful partnership opportunities via our new eBook publications. Global Finance eBooks combine our agenda-setting coverage with sponsor-generated content and include expanded editorial features, multimedia capabilities, videos, web links and more.• eBooks are distributed to 30,000 Global Finance readers via email and are prominently featured on our website, with a potential audience of nearly 263,000 monthly visitors.

• eBooks with multiple sponsors include our eBook Resource Center, which allows all sponsors to provide links to additional content—white papers, videos, webinars, etc.—greatly expanding the scope of the information they can present to our audience.

• For single-sponsor eBooks, the sponsor will have the opportunity to provide up to 24 pages of their own content or to utilize the eBook Resource Center described above.

• Sponsors have the option to utilize a landing page to capture lead information before a download, or to forgo a landing page to achieve the widest possible distribution.

GFMag.com - Other Online Opportunities

Mobile Site AdvertisingAll ads on GFMag.com also appear on the mobile version of our site. (Advertisers appearing in the header position on the site must supply a 320x50 size version of the ad for mobile use. All advertisers must include a static version of their ad, regardless of size, for mobile use.)

Native AdvertisingNative advertising is a hot topic in online marketing, and GFMag.com offers a suite of opportunities to leverage our legacy of editorial excellence in support of your brand. Ask your Global Finance sales representative about programs such as sponsored statements, slide shows, custom video and much more. These programs can utilize your existing content or custom content can be created and targeted for your specific needs.

MicrositesGFMag.com produces dedicated microsites featuring exclusive content specific to major industry conferences and meetings. These microsites offer marketers the opportunity to directly target site visitors interested in key events such as our Digital Bank Conference and the IMF/World Bank Annual Meetings. Advertising on our microsites can be an essential part of a larger conference promotion marketing package. Microsites feature on-site reports from Global Finance editors, preview and review material from the pages of Global Finance, live and pre-recorded video coverage and much more.

GeotargetingAll ads on GFMag.com can be geotargeted, allowing our partners to reach the exact audience they seek. Ads can be targeted by individual country or geographic region.

GFMag.com - Electronic Opportunities

Email Marketing

Take advantage of these opportunities to reach the nearly 30,000 Global Finance readers who have opted in to receive valuable information from us.

Monthly eNewsletter - Global Finance’s monthly eNewsletter offers advance access to the content of each month’s upcoming print edition. Multiple ad positions at different price points are available.

Conference eNewsletter - Timed to coincide with key industry events around the world, Global Finance publishes daily reports directly from the meetings, featuring breaking news and key developments. These reports are relied on by attendees of the conference and the even larger group of our global readers who were unable to attend but still need to stay on top of conference happenings. Traditional email banner ads and text ads are available. Please refer to our print editorial calendar or ask your Global Finance sales representative for a full list of conference eNewsletter list.

Partner eMailings - Global Finance makes it possible for clients to speak to our audience directly through sponsored email efforts. Partners can send White Papers, videos, site links, research studies or virtually any other asset.

Webcasts/Webinars

Webcasts and webinars are the most powerful lead generation tools that Global Finance offers.

Webcasts feature a live video broadcast with a panel of experts discussing key financial topics. Webinars are online slide and audio presentations, also featuring a panel of experts. Both provide the following:

• Qualified leads • Detailed Reporting • Positioning as a thought leader • Extensive online and email promotion, providing additional exposure for sponsors • Archiving on GFMag.com, extending the life of the effort long past the actual event date

GFMag.com - Advertising Specs & Rates All digital ad specification information is taken from the Internet Advertising Bureau Ad Standards and Creative Guidelines. For more information, please go to www.IAB.net.

Geotargeting of ad units is available for an additional 10% over listed CPMs.

To appear on the Mobile version of GFMag.com, advertisers must supply a static version of their ad. Sizes needed are 300x250 (squares/interstitials) and/or 320x50 (leaderboard).When providing a .swf flash file, advertisers must also supply a static image in the same size, in order to be compatible with all Tablet devices and Web browsers.

Online ad rates effective January 1, 2016. Rates for Premium Units and other electronic products are available on request from your Global Finance Sales Representative. This includes the Billboard, Pushdown and Sidekick online ad units, eNewsletter ads, Webcasts and Webinars, Videos, eBook Sponsorships, Resource Center Postings and Native Advertising Programs.

Leaderboard Super Leaderboard Medium Rectangle Half Page

Initial Dimensions 728x90 (320x50 for mobile site) 970x90 300x250 300x600

Accepted File Formats

Maximum File Load Size

Max. Animation Length (i.e. Flash)

Audio Initiation

Hot Spot

Z-Index Range

Labeling Requirements/Font Size/etc.

Submission Lead Time

Notes & Best Practices

GIF, JPEG, PNG (FLASH - Version 12 or lower and HTML5 are supported but not recommended)

200 KB

15 Seconds Maximum Animation Length

0-4,999

For times when a user's browser does not support creative functionality, provide a standard file.

User Initiated Only. (On click: mute/unmute). Default state is muted.

Not to exceed 1/4 size of ad. Only initiated when cursor rests on hotspot for 1 second. Must NOT initiate audio.

Must be clearly distinguishable from webpage content. Ad unit must have clearly defined borders.

3 business days before campaign start

Online Ad Unit Size CPM

Super Leaderboard 970x90 $175

Leaderboard 728x90 $150

Half Page/Double MPU 300x600 $150

Medium Rectangle/MPU 300x250 $125

Interstitial/Gateway 640x480 $10,000 / Week