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Salon Privé 2016
Citation preview
03 Welcome
05 The Salon Privé Classic Car Show
07 About Blenheim Palace
09-12 Programme
13 Why Exhibit?
14 Who Exhibits?
15 Visitor Overview
16 PR & Marketing
17 Event Layout
19-20 Display Options
22 Entertaining your Clients
24 Contact
Contents
02
...to the UK’s most exclusive Classic Car Show.
2015 was a major year for Salon Privé. Not only did the event celebrate its 10th anniversary, but it did so in spectacular style by relocating to historic Blenheim Palace in
Oxfordshire, whose stunning Baroque architecture and beautifully landscaped grounds provided a unique backdrop to the UK’s most prestigious & exclusive automotive event.
Over the 3 days, in excess of 11,000 enthusiasts, buyers and collectors visited the event making it the most successful edition to date.
Salon Privé is set to return to Blenheim Palace from the 1st to 3rd September – we hope you can join us.
Welcome
03
Whilst there are an ever-increasing number of classic car shows in the UK, none are as exclusive or as targeted as Salon Privé! None have the benefit of the world-famous
Chubb Insurance Concours d’Elégance alongside and therefore none can match the calibre of UK and international collectors and buyers who come to show their cars and
share their passion with other like-minded owners and enthusiasts.
As we now have more clients wanting to participate than ever before, we have reconfigured the event layout to allow for a dedicated area adjacent to the main entrance for
classic car dealers, specialists and restorers. Immediately visible and with its own central bar area, this newly created ‘event’ is sure to attract a lot of interest and will be known
as the Salon Privé Classic Car Show.
The Salon Privé Classic Car Show
05
Designated a UNESCO World Heritage Site in 1987, it is the home of the 12th Duke of Marlborough and his family as well as the birthplace of one of our most famous fellow
countrymen, Sir Winston Churchill. Nestled in amongst 2,000 acres of beautiful Capability Brown-landscaped parkland, it is an experience in itself to visit Blenheim Palace. With
excellent facilities and easily accessible via road, rail or air, it is the perfect setting for such a spectacular event and furthermore, with Woodstock on the doorstep and more than
40 hotels in the immediate area, the perfect opportunity to say overnight and fully enjoy the hospitality.
About Blenheim Palace
07
Programme
11:00 Salon Privé Opens/Concours Judging Commences
11:45 Pommery Champagne Reception
12:00 Lobster Luncheon Served
14:00 Chubb Insurance Concours d’Elégance Parade
16:00 English Afternoon Tea Served
17:00 Chubb Insurance Class Winners (Cars and Motorbikes) Announced
18:00 Salon Privé Closes
09
Chubb Insurance Concours D’elégance Judging Day
Thursday 1st September • 11.00 – 18.00
Full Hospitality Package • £295 pp inc VAT
Programme
10
Boodles Ladies’ Day
Friday 2nd September • 11.00 – 18.00
Full Hospitality Package • £295 pp inc VAT
11:00 Salon Privé Opens
12:00 Supercar Parade
12:00 Pommery Champagne Reception
12:30 Lobster Luncheon Served
14:00 Chubb Insurance Concours Car Parade
15:45 English Afternoon Tea Served
16:00 Salon Privé Sale Commences (Auction Marquee)
18:00 Salon Privé Closes
11
11:00 Salon Privé Opens
11:30 Chubb Insurance Classic Cars Parade
12:00 Pommery Champagne Reception
12:30 Lobster Luncheon Served
14:00 Salon Privé Supercar Parade
15:45 English Afternoon Tea Served
16:00 The Salon Privé Sale commences (Auction Marquee)
17:00 Salon Privé Closes (South Lawn)
17:00 Pirelli Prestige & Performance Grand Finale (Great Court)
18:00 Pirelli Prestige & Performance Competition Closes
The Salon Privé Supercar Show
Saturday 3rd September • 11.00 – 18.00
Full Hospitality Package • £295 pp inc VAT
Programme
12
11.00 Event Opens (Great Court access)
11.30 Chubb Insurance Classic Cars Parade (Great Court)
14:00 Salon Privé Supercar Parade (Great Court)
14:30 Salon Privé Access (Hospitality)
15:45 English Afternoon Tea Served (South Lawn)
17:00 Salon Privé Closes (South Lawn)
17:00 Pirelli Prestige & Performance Grand Finale (Great Court)
18:00 Pirelli Prestige & Performance Competition Closes
*Please note that entry to Salon Privé on the South Lawn is only permitted
after 14:30 with the Combined Ticket Option.
The Pirelli Prestige & performance competition
Saturday 3rd September • 11.00 – 18.00
Combined Ticket Package • £114 pp inc VAT
Programme
A key feature to Salon Privé is the Chubb Insurance Concours d’Elégance, regarded by many as the UK’s most exclusive, professionaly judged Concours and renowned for its
ability to attract some of the most prolific and valuable classic cars in the world along with their wealthy owners.
This is particularly opportunist for the dealers and restorers who, at the same time as selling cars, can meet and network with new clients as well as entertain existing ones. It
is a rare opportunity indeed to have so many buyers and collectors in one place at one time.
At Salon Privé, cars are sold and relationships strengthened and for the Classic Car world it is a fixture not to be missed.
Why Exhibit?
13
Prestige dealers and restorers. As with the automotive and luxury sectors of the event, the aim with the Salon Privé Classic Car Show is to focus on the upper end of the market and
create an independent event with its own identity.
With only a limited amount of space available, brands are selected for their profile and invited to participate with either 2, 3 or 4 car displays.
PMS 186
C = 100 M = 79 Y = 0 K = 27
C = 0 M = 0 Y = 0 K = 100
C = 0 M = 76 Y = 83 K = 20
C = 0 M = 76 Y = 83 K = 11
C = 20 M = 35 Y = 100 K = 0
C = 10 M = 25 Y = 100 K = 0
PMS 8100 C
C = 10 M = 15 Y = 5 K = 20
GRAPHICAL STANDARDSLOGO USAGE
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A = the minimal space that should be empty and kept clear of all other graphics text and logos.
B = the proportional relation between the emblem and logo type.
NOTE
4 x B
2 x B
BA
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B
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B I E N V I L L E S T Y L E G U I D E
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Who Exhibits?
Exhibitors that attended in 2015 include:
14
Visitor Attendance figures
Supercar/Luxury Brand Key Clients
Paying Guests
Sponsors’ Key Clients
Concours Classic Car Owners
Invited Guests
Journalists
2013 2014 2015
1,254 1,040 1,223
1,610 2,448 2,598
719 382 596
804 744 762
392 389 261
287 233 273
Total 4,413 5,236 5,713
After 10 years, Salon Privé has established itself as the UK’s
premier event for the luxury and classic automotive segments
attracting HNW collectors, buyers and enthusiasts from across
the country as well as overseas.
Maintaining a high ticket price has ensured that the event
continues to attract the ‘right’ crowd without crowding and
relocating to Blenheim Palace will only enhance this as guests
find it easier to reach from further afield, with many driving and
staying locally in 1 of the 40+ hotels within the area.
An itemised breakdown of this year’s figures are shown below:
Total Guest figures per day
Thursday VIP Guests
Friday VIP Guests
Saturday VIP Guests
Total
Saturday Public Day Guests
2015
1,838
2,080
1,794
5,713
5,315
Total Guests Overall 11,028
15
Visitor Overview
2015 was a turning point for Salon Privé as it relocated to a more central as well as
permanent location and consequently, the opportunity to reach a far wider audience
is now significantly greater than ever before.
PR will continue to be managed by our partner agency, Torque PR, who will focus
on regular B2B & B2C communications throughout the UK as well as international
automotive trade & consumer press.
A strategic marketing campaign designed to increase both national as well as
international visitor awareness and drive ticket sales will be managed by our internal
team. Regular HTML updates and direct brochure mailing to our existing database
will be supplemented by strategic collaboration with media groups active within
the HNW / lifestyle segment and closer to the event, digital banner advertising will
spearhead the final push.
The Classic Car Show
for tickets visit www.salonpriveconcours.com
1st-3rd September 2016 • Blenheim Palace
Concours d’Elégance Sponsor Associate Sponsors Media PartnersArt Fair Sponsor Digital Partner
The Classic Car Show
for tickets visit www.salonpriveconcours.com
1st-3rd September 2016 • Blenheim Palace
Concours d’Elégance Sponsor Associate Sponsors Media PartnersArt Fair Sponsor Digital Partner
The Classic Car Show1st-3rd September 2016 • Blenheim Palace
1-3
Pr & Marketing
16
· The Salon Privé Supercar Show (OEMS & Retailers)
· Chubb Insurance Concours d’Elégance
· The Salon Privé Classic Car & Restorers’ Show
· The Hypercar Collection
· Concepts & Prototypes
· The Luxury Brands Village
· The EFG Art & Memorabilia Fair
· The Salon Privé Sale
· The Royal College of Art ‘Concours of the Future’ Exhibition
· The Pirelli Prestige & Performance Competition (Great Court)
Located on the beautiful South Lawn of Blenheim and in close proximity to the Palace itself, the event is fully enclosed with clearly designated areas for the
different sectors which are as follows:
Event Layout
17
Test Drive & Demonstration Vehicles
The Pirelli ‘Prestige & Performance’Competition
{Saturday only}
Salon Privé Main Event
Whatever your budget and however large your display, equipment is consistent throughout the event ensuring an overall clean and elegant look and feel. Dispensing with the
customary and costly stand build of most events, our option is simple as well as both time and cost effective. What’s more, we install and dismantle the equipment allowing
you to focus on the event itself.
The package includes white picket fencing to the 4 corners, 1 table, 4 chairs, 1 parasol and company logo board and plot are available for 2 , 3 and 4 car displays. Alternatively
and shown overleaf, is a new option this year; the bespoke equipped package.
Display Options • The Equipped Package
19
As an example, illustrated is Ferrari’s display from 2015. With limited space available, we have created just 2 of these premium bespoke equipped packages for the newly
configured Salon Privé Classic Car Show this year. Offering significantly greater brand visibility thanks to the 8m rear wall, this upgraded package also provides you with the
opportunity to present cars for sale whilst entertaining new and existing clients within the adjoining private marquee. Decked flooring, wall lining, lighting, picket fencing as well
as a hospitality package comprising 15 full hospitality tickets is also included.
Display Options • The Bespoke Equipped Package
20
Salon Privé is famed for its signature dish of lobster, free-flowing Pommery champagne and quintessentially English Afternoon Tea. The tickets that you offer to your guests
are fully inclusive and ensure that they can fully enjoy their day without having to queue or be asked for money every time they want a drink.
Whether you choose to entertain your guests casually in proximity to your display or opt for one of the spectacular indoor private dining options for a more exclusive gathering,
we can offer a variety of options to suit all group sizes and budgets.
Entertaining your guests
22
David BagleySales Director
+ 44 (0) 1753 827 607
+ 44 (0) 7786 542 535
Cat PuxleyAccount Manager
+ 44 (0) 1753 827 638
+ 44 (0) 7583 823 658
Contact
24
Brought to you by PerfOrmance eVenTS LTD. • 57 Victoria Street • Windsor • Berkshire • SL4 1EH • General Enquiries 0808 100 2205
Photography by: Max Eary (Official Photographer) • Mark Bowden • Jason Dodd • Matt Thompson • Tom Horna of Autohouselondon.
Concours d’Elégance Sponsor associate Sponsors art fair Sponsor
www.salonpriveconcours.com