Strategic Management ProjectFall 2015

1

Project Objectives

Students are expected to be able to:› Analyze strategic management aspects within a

case study and relate it to the theoretical framework

› Systematically analyze the strategic management aspects which have the possibility to be developed

› Provide recommendation to solve the problem and present it well 2

Strategic Management Project Guidelines• Form a group of 7 or 8 students• Each team must have all business function expertise (Finance,

HRM, Marketing, Operation)• Report• Case abstract• Case issues and subjects• Strategic audit as seen in Appendix 1.A, pp 82-89 (Wheelen &

Hunger, 2012)• Strategic Audit Worksheet as seen in Figure 12-1, pp 422 (Wheelen

& Hunger, 2012)• Financial Analysis – if available• Additional analysis based on the appropriate theory or model• Proposed Solution

• Each team will have 20 minutes for presenting and Q&A

3

Important Dates• Interim Report: 7 October 2015• Final Report: 18 November 2015• Presentation: 2 December 2015

4

Cases

1. Best buy2. Cemex (A)3. Domino’s Pizza4. Google5. McDonald’s6. Netflix7. Porsche8. Nike9. Under Armour10. Microsoft

5