Science meets Business Health technology assessment

January 29, 2015 Confidential

Safe births Healthy children

Ambition: What if we could reduce birth asphyxia with 50%?

• Save 20.000 newborns yearly from starting with a handicap

• Deliver €10B cost of care savings to society

• Build a great enterprise with €100M+ revenues

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Guess what, we can!

But HOW to achieve that goal???

What we believe (and know, of

course...)

1) We are the best, we can do this...

2) Yes, absolutely, you need to invest in us...

3) This is huge...

4) It will be all right, trust me...

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What ‘they’ see...

Technology development takes (too) long... Underfunded, but they get there: CE marking (2013) They’re halfway there... Now prove they can sell...

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1) We need users (to prove we can sell)

2) Users want scientific proof

3) We need users to provide scientific proof... See 1)

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Paradox

Vicious circle

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How to break these chains?

Health technology assessment

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MedValue Technology assessment

What can PUREtrace bring:

• Cost savings?

• Reduce C-sections?

• Convince decision makers?

• ...

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CTG tracing showed drop in FHR (blue arrow), emergency C-section would be logical next step. PUREtrace indicated non-relaxing uterine muscle (red arrow). Oxytocin was stopped and the fetus recovered. Eventually, the child was delivered vaginally (data MMC Veldhoven).

Data from HIS MMC Veldhoven

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Example

Output • Independent proof

through solid research

• Radboud UMC connected

• Access to insurers

• Validation options

• Network

• ...

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HTA provides

• Early stage screening

• Early stage proof (at limited costs)

• Independent support

• Improvement plans

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HISTORY Confidential