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SECURITY SOLUTIONS MEDIA KIT 2015
Building an effective marketing strategy in a 24/7 connected world requires a variety of different tools
– tools that include, but also extend beyond, traditional print media. This is why Security Solutions
Media is the ideal partner for your business.
The combination of a highly-targeted audience cultivated over years as the leading security resource,
combined with cutting edge social media strategies, digital video production, and innovative internet
marketing, all built upon the rock solid foundation that is Security Solutions Magazine, means that
we can help you capture more of the value that you create.
Not only can we help you more effectively capture the attention of a highly-targeted audience,
more importantly, we can help you hold the attention of that audience over a prolonged period.
This enables greater market penetration for your messages. We achieve this through the use of a
combination of highly specialised media channels, including an industry-leading print magazine,
digital publications, Apps, electronic direct marketing (EDM), and online web-based campaigns.
No other media partner can offer the same depth and breadth of market penetration. If it can be
tweeted, pinned, linked, liked, clicked, popped up, dissolved, cookied, tracked, or search-engine
optimised – we can do it!
At the heart of Security Solutions Media is Security Solutions Magazine. For almost two decades,
Security Solutions Magazine has delivered proven results. It is regarded throughout the security
industry as the leading security resource for business and government. Created by security
professionals for security professionals, Security Solutions Magazine continues to deliver strong
results because advertising works best in magazines which people actually read – it is that simple.
Building on the success of the print magazine, one of Australia’s longest running and most
successful professional security publications, Security Solutions Magazine is now supported by a
digital publication available not just in Australia, but around the world. This is backed by a dynamic
web presence which receives thousands of unique visits per week, e-news letters distributed to and
read by thousands of security professionals every month, along with popular YouTube channels
showcasing new products and industry commentary, social media feeds, and dedicated, user-
friendly apps all designed with one purpose in mind – to keep industry professionals up-to-date with
the latest news, practices and developments in security. This all makes Security Solutions Media the
perfect partner for you to prepare a strategic campaign which will ensure you reach your marketing
and, ultimately, your revenue goals. I look forward to working with you.
Yours sincerely,
John Bigelow
Editor-in-Chief
Security Solutions Media
Marketing has changed dramatically!The question is, have you changed the way you are marketing?
INTRODUCTION
SECURITY SOLUTIONS MEDIA KIT 2015
A critical factor in the success of Security Solutions Magazine lies within its penetration of an
enormous purchasing audience, which encompasses the business and government sectors, security
technology, physical and operational security markets.
Our members and subscribers make up a large cross-section of security and business professionals,
all of whom have a number of assorted titles such as:
• Security Managers
• Security Consultants
• Integrators
• Technicians
• IT Managers and Consultants
• Facility Managers
• Architects and construction professionals
• Security company owners/managers
• Locksmiths
• Government security professionals
• Retail
• Law Enforcement and Emergency Services
Security Solutions
Community
SECURITY SOLUTIONS MEDIA KIT 2015
CONTENT
The valuable editorial content of Security Solutions Magazine assists its readers in making informed
decisions with regard to sourcing and integrating the products and services available to them in their
unique environments. Focal areas covered within the publication’s glossy pages include what the
market expects from a total security solutions resource.
CCTV: Find out the latest in CCTV technology and developments.
Alarms: Find out which of the best alarms and intrusion technology are right for you.
Access Control: Industry experts discuss the latest in best practice and technology developments
around the ever evolving access control market.
Loss Prevention: The protection of product, people, property and assets, intellectual or otherwise,
can be a challenge for any security professional. Find out how some of the world’s leading experts
tackle the perplexing issues involved in shrinkage and theft prevention.
Feature Editorial: Each issue, Security Solutions includes a cover story and a number of regular
features designed specifically to address the burning issues facing security professionals today.
From brand and reputation protection to business continuity, disaster recovery, terrorism and
intelligent systems design, Security Solutions Magazine covers it all.
If you or your clients need to keep up-to-date with the latest in IT security, case studies, global
security trends and issues, industry events, industry trends, best practice, legal issues and legislation,
national security, emergency management, operations, risk management, product profiles, reviews,
updates and world events, then Security Solutions is the ideal vehicle.
SECURITY SOLUTIONS MEDIA KIT 2015
CUSTOMTAILORED
Customised Marketing OpportunitiesSecurity Solutions Media offers a number of unique, custom marketing solutions through its flagship
product: Security Solutions Magazine. These custom solutions have been specifically designed to
ensure your message stands out from the crowd. Customised Marketing Opportunities are limited
and include:
FlysheetsWe all know that first impressions count, which is why flysheet marketing can be such a powerful and
effective tool in your marketing campaign. Each issue of Security Solutions Magazine is distributed
with a cover sheet, referred to in the publishing industry as a ‘flysheet’. This sheet covers the face of
the magazine and contains the mailing details of the subscriber.
Security Solutions Media offers one opportunity per issue for a company to include their marketing
message on the flysheet, ensuring it is the very first thing each of our subscribers notices upon
receiving the magazine. Few marketing opportunities are more important than making a good first
impression.
Belly BandSecurity Solutions Magazine does not, and will not, ever sell advertising on the front cover of
the magazine. However, that does not mean you cannot get your message onto the cover. Belly
bands, a marketing message which wraps around the magazine, have been used to great effect
in the publishing and marketing world for decades. What’s more, because the band encircles the
magazine, your message cannot be ignored as readers have to remove it in order to enjoy the
publication. When used in conjunction with a powerful and compelling marketing message, a belly
band can drive incredible results.
TrifoldMore space equals more impact – it is that simple! A Trifold advertisement is a special section
printed on heavier stock and inserted into the magazine which folds out when opened to give your
message the space of three full pages seen side-by-side, effectively creating a panoramic, powerful
presence that cannot be ignored.
Whether you are launching a new product, making a big announcement, or simply want to get the
industry’s undivided attention, few marketing initiatives cut through like a trifold ad.
The products outlined above serve as examples of the multitude of marketing options available
through Security Solutions Magazine. If you cannot see the type of solution you are looking for listed
above and would like to explore a completely unique solution, give us a call. We are happy to work
with you to create a completely custom tailored campaign for any challenge you may have.
The VertX EVO controller platform combines superior performance with enhanced security and a powerful rules
engine to deliver an extended range of advanced and future access control functionality, including interoperability
with wireless locks. The open-architecture solution addresses the growing range of customer requirements
for building access control, PC logon, and complimentary applications including fire alarm and closed circuit
television (CCTV), while ensuring 100% plug-in interoperability with existing HID access control systems and
seamless migration from first generation VertX.
For more information on VertX EVO, visit hidglobal.com/evolved-SecSol or contact us at
+613 9809 2892 or email at [email protected].
HID Global’s next generation IP-based VertX EVO™
provides the most comprehensive and scalable
solution that leverages enterprise networks for
building access control.
© 2013 HID Global Corporation/ASSA ABLOY AB. All rights reserved. HID, HID Global, the HID logo, the Chain Design and VertX Evo
are trademarks or registered trademark of HID Global Corporation/ASSA ABLOY AB in the United States and in other countries.
Intelligence EVOlved.
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Australasia’s leading resource for business, government and the security industrySecurity Solutions magazine now
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EDITORIALEXTRAS
InsertsThere can be no doubt that having a presence at a major industry trade show, visited by thousands
of potential customers, is a great way to drum up new business while increasing brand and product
awareness. However, attending such events can often be challenging, not just from a financial point
of view but also with regard to the allocation of time and resources. As the media partner of choice
for the security industry’s leading shows, Security Solutions is able to offer a select number of clients
the opportunity to include marketing information in the issues of the magazine distributed at such
well-known events as Total Facilities Expo, The Security Exhibition and Conference, and Security In
Government, to name just a few. However, these opportunities are limited and allocated on a strictly
first-in-first-served basis.
Case StudiesA case study in the industry’s most respected and widely read magazine is a powerful marketing tool
designed to provide impartial, third-party testimony regarding the effectiveness of your offering (thus
building credibility amongst new or existing customers), while demonstrating to the market how
your organisation can help to solve or overcome a particular challenge the end user may be facing.
Whether you are looking to expand your market share, provide social proof of existing achievements,
or simply need a new strategy to help penetrate new markets, a case study is a powerful pre-sales
tool that can help open doors like few other marketing tools.
Product ProfilesAre you launching a new product? Are you looking to increase awareness of and exposure around an
existing product or range? A product profile through Security Solutions Media is the ideal way to get
the word out about the unique features, functions and benefits of your latest and greatest offering.
This 600-word profile not only appears in both the print and digital versions of the magazine, but
will also appear on the Security Solutions website ensuring that you receive three times the bang for
your buck! Where else in the security industry can you get that kind of exposure for your products
amongst such a highly-targeted audience of potential buyers and clients?
VIEW EXAMPLE
Unless otherwise expressly stated, the review of the product or products appearing in this section represent the opinions of the relevant advertiser
and do not represent the views or opinions of Interactive Media Solutions or the other advertisers or contributors to this publication.
118 SECURITY SOLUTIONS
SPOTLIGHTSecurity Merchants
SMARTair lock system provides all the benefits of offline electronic locks, but once the doors are initialised via the portable programmer, all changes to the doors are communicated via wireless technology. With SMARTair wireless you can:• have centralised control of all the doors via wireless hubs• control up to 30 doors from one hub, which in turn will communicate with electronic handles up to 30 metres away, depending on the layout and construction of the building• view detailed lock audit and diagnostics for the users of all doors plus remote low battery warnings
• cancel lost or stolen access cards instantly• change access rights of any user to any door instantly• change time zones.In addition to its many features and functions, “It was the ease of use of the SMARTAir
product combined with the speed of the installation and, of course, the cost saving that eventually sold us on the SMARTair solution,” Geoff explains. According to Brian Cross, Queensland National Sales Manager for Security Merchants, the reduced time and labour involved in installing the SMARTair system makes it possible to provide a feature rich, highly secure solution at a price point significantly lower than other similar solutions on the market.“Obviously, this was a major factor in our final decision,” explains Geoff Bowring. “The combination of reduced installation cost, comprehensive features, easy installation and management, a user friendly interface and scalability made SMARTair hard to go past.”
Alex Christ ie from Foxf ire Industr ies, the group responsible for the Brisbane Boys Col lege pro ject , goes fur ther,
explaining how the combination of user f r iendly, powerfu l features and cost savings are actual ly helping them win jobs away from competi tors. Geoff Bowring states that teaching staff at Brisbane Boys College have taken to the new technology really well. “You only have to lose a master key once resulting in replacing all of your locks and you very quickly appreciate the convenience and cost saving that SMARTAir provides.”Since the initial installation throughout the new building, Brisbane Boys College have announced a staged rollout of the SMARTair solution across the entire campus with a view to gradually replacing all existing mechanical locks and doing away with their older, outdated master keying system.
For more information about SMARTair, please contact Security Merchants 1300 663 904.
Unless otherwise expressly stated, the review of the product or products appearing in this section represent the opinions of the relevant advertiser and do not represent the views or opinions of Interactive Media Solutions or the other advertisers or contributors to this publication. 117SECURITY SOLUTIONS
Security Merchants
trail facility and time scheduling of user
access. Remote door opening and closing and
automatic updates to user access privileges
are available using the wireless system.
Furthermore, SMARTair is completely scalable
from just one door up to hundreds of internal
and external doors. It easily adapts to all kinds
of organisations across all industries.
There are four different types of systems
available in the SMARTair range. These include
SMARTair Stand Alone, Offline, On-Card
Update and Wireless.
SMARTair Stand Alone is an entry-level
solution designed for a limited number of
doors and users. The system is a true ‘out
of the box’ solution where the handle set is
supplied with a lock and once fitted to the
door, the system is up and running in a matter
of minutes, fully programmed and secure.
A programming card allows you to add or
delete users easily. No software or any other
programming device is needed. There is also
a ‘shadow’ function available which allows two
cards to be encoded which are identical. One
card is kept on file and used to delete a lost
or stolen card.
The lock is available in several variations,
including internal and external models.
SMARTair Offline is designed for a number of
doors in one location with the system managed
from a PC. SMARTair electronic handles
are updated on the door using a portable
programmer which takes its information from
the easy to use PC program. A special card
encoder allows you to manage the coding of
the access cards on the system via the PC
program. With SMARTair Offline you can:
• issue new or cancel lost or stolen cards
• identify every user
• track and monitor usage of every door
• limit access of certain cards to certain
times.
SMARTair On-Card Update is designed
for systems where there are frequent
changes needed to access rights across
multiple locations.
This system provides all the features of the
SMARTair Offline system and enables you to
update access cards automatically every hour,
day or week, as required.
With SMARTair On-Card Update you can:
• automatically obtain information from the
door so that you know who, where and when
doors were opened
• cancel access cards without going to the
door
• set automatic revalidation which forces
users to update their access cards at regular
intervals and therefore control their access
rights within that timeframe.
SMARTair’s Wireless system is designed
for systems where updating is required
regularly and remotely. This new generation of
Unless otherwise expressly stated, the review of the product or products appearing in this section represent the opinions of the relevant advertiser
and do not represent the views or opinions of Interactive Media Solutions or the other advertisers or contributors to this publication.
116 SECURITY SOLUTIONS
Widely recognised as one of the most
prestigious day and boarding schools in
Queensland, Brisbane Boys College (BBC)
takes student safety and security seriously.
So when this elite private school recently
decided to expand their campus, they set
about searching for an access control system
that could not only meet their exacting security
needs, but could also provide the sort of ease-
of-use, technical stability and functionality
that would enable BBC to retain its image as a
technology innovator.
The new five-story building comprises an
additional 36 new classrooms as well as
lifts and 94 doors, all of which needed to
be secured. Since its inception in 1902,
the school had relied upon a traditional,
mechanical master key system to secure
property and premises. However, over the
years, a number of incidents involving
misplaced keys has resulted in the school
having to undertake the expensive and time
consuming process of having all the locks
changed across the entire campus.
The new building represented a unique
opportunity for the school to modernise its
approach to security. This resulted in an
extensive search to find a new security solution.
According to Geoff Bowring, Facilities Manager
at Brisbane Boys College, the new solution
needed to be able to do more than simply
secure doors. The chosen solution needed to
be able to provide access logs for all doors and
users, it needed to be simple to install, easy to
use, simple to maintain and manage, and most
importantly, the chosen solution needed to be
scalable so that it could grow with the future
needs of the school.
After an exhaustive search, Geoff and his
team at Brisbane Boys College finally settled
on the recently released SMARTair Solution
from Security Merchants.
“It was the ease of use of the SMARTAir
product, combined with the speed of the
installation and, of course, the cost saving, that
eventually sold us on the SMARTair solution,”
Geoff explains.
A flexible and cost effective access control
system, SMARTair’s revolutionary design and
technology offers unparalleled benefits when
compared to mechanical locks or wired online
access control systems. SMARTair consists
of an electronic handle fitted with a reader
operated by an access card or token. The
cards use radio frequency identification (RFID)
and operate the handles when presented in
proximity to the reader.
SMARTair features include the ability to
monitor door usage through a powerful audit
SPOTLIGHT
Brisbane Boys College
Adopts SMARTair
SECURITY SOLUTIONS MEDIA KIT 2015
VIDEOPRO
DUCTION
Video Creation and DeploymentRecent research featured in an article from Forbes demonstrates that more than half (52%) of
executives watch work-related videos on YouTube at least weekly. In fact, you would probably agree,
based on your own experience, that video engages an audience better than just about any other
form of communication. This is because in this fast paced on-demand generation, many potential
customers would prefer to watch a short one-minute video about your product or service, rather than
reading pages and pages of text heavy content on your website.
Furthermore, there is a lot to be said for the power of independent testimonial – getting information
“straight from the horse’s mouth.”
Did you know that: YouTube is now the second-most popular search engine, next to Google. (Source: Forbes)
Of the 80% of internet users who watched a video ad, 46% took action after viewing the ad. (Source:
Video Brewery)
The average user spends 88% more time on a website with video. (Source: Mist Media)
Video as part of email marketing can increase click-through rates by more than 90%. (Source: Mist
Media)
Video equals higher viewer retention. The information retained in one minute of online video is
equal to about 1.8 million written words. (Source: Brainshark)
Video attracts two to three times as many monthly visitors to a website, as well we doubling the
time those people spend on that site, in addition to increasing organic traffic from search engines by
up to 157%. (Source: MarketingSherpa)
Having video on the landing page of your site makes it 53% more likely to show up on the first
page of Google. (Source: Mist Media)
Nothing else can explain product features, functions, process and benefits as quickly and easily
as video. And when backed by additional information, such as white papers or well-constructed
advertising campaigns designed to peak interest and drive people to your website, video can be an
extremely powerful marketing tool.
What’s more, with Google now including video in its search results, and the rapid proliferation of
smartphones and tablets making video more accessible than ever, perhaps now is the right time to
look at the benefits a professionally-crafted video can bring to your organisation.
Best of all, video is measureable. With a wide variety of free analytics built-into online resources like
YouTube, you can see exactly how effective your marketing has been – including number of views,
the age and region of the people looking at your video, even the gender of your viewers. Why not
harness the power of video today.
WE CREATE VIDEO
SECURITY SOLUTIONS MEDIA KIT 2015
VIDEOPRO
DUCTIONVideo Product ReviewFew things can demonstrate the features and benefits of your product as effectively as a video
review. A video review is also one of the most effective methods of introducing your product to
a highly-targeted audience of security professionals. Video reviews are the ideal way to enhance
your print media marketing, while also capturing a whole new world of customers. Furthermore,
upon completion, video reviews become fantastic sales tools that can be deployed on your website,
used as interesting new content in your social media campaign, and in a variety of other places.
We can also help you tap into Security Solutions’ powerful online community through the strategic
deployment of your video via our many online, social media and app channels.
Video Case StudyA video case study is a powerful marketing tool designed to provide impartial, third-party testimony
regarding the effectiveness of your offering (thus building credibility amongst new or existing
customers) while demonstrating to the market how your organisation can help to solve or overcome
a particular challenge the end user may be facing. Whether you are looking to expand your market
share, provide social proof of existing achievements, or simply need a new strategy to help penetrate
new markets, a video case study is a powerful pre-sales tool that can help open doors like few other
marketing tools.
Corporate ProfileThe process by which a potential client makes a decision as to who he or she will engage for a
job or make a purchase from has changed dramatically in the last few years. According to current
research, 65% of C-Level and Senior Executives visited websites after viewing a video (Source: Animoto),
while more than 46% of people say they would be more likely to seek out information about a
product or service after seeing it in an online video. (Source: Eloqua)
Today, thanks to online tools such as YouTube and web video, most people are 90% of the way
through their decision making process before you even hear from them. This is why it is so important
to have quality, informative video content that tells current and potential clients about who you are
and what you can do. A corporate profile outlining your company’s capabilities and services can be
an invaluable tool in not only securing new business, but also expanding your business amongst
existing clients. Do all your clients know about all the services or products you offer? You might be
surprised by the answer to that simple question. It is not a case of whether or not you can afford a
professionally-crafted and edited corporate profile (they are not that expensive anyway), it is more
a case of, in today’s media rich, ‘information on-demand’ society, can you afford not to have one?
SECURITY SOLUTIONS MEDIA KIT 2015
Internet Marketing Options
There are three Internet Marketing Options available on the site:
1. Banner Advertising.
2. Case Study Promotion.
3. Category Sponsorship.
Banner Advertising
Banner advertising is one of the more traditional forms of internet marketing. There are assorted
spaces available for banners on the website’s sidebar. The premium placement of these assorted
spaces means that they are ALWAYS visible, no matter where users are on the site.
This type of exposure provides an unparalleled level of brand value building amongst the many
thousands of Security Solutions readers and site visitors.
Case Study Promotion
Case Studies are an incredible opportunity for companies to provide information detailing how their
products and/or services have been of significant benefit to an organisation in a real world application.
A case study can show how an organisation has benefited, how growth has been achieved, how a
specific business problem has been solved, how efficiency operations have been improved, and how
money has been saved – the list goes on!
Obviously, because Security Solutions readers and visitors rely on the information provided on
securitysolutionsmagazine.com for their businesses, all case studies MUST be approved by
the magazine’s Editor before being published. From time-to-time, the Editor may even chose to
republish a case study from securitysolutionsmagazine.com in the print and/or digital version of
Security Solutions Magazine!
Category Sponsorship
All of the information on securitysolutionsmagazine.com is organised into the following categories:
Electronic Security, Physical Security, Security by Sector (e.g. aviation, events, museums), Security
Management, Security Operations, and Case Studies.
A single opportunity exists for category sponsorship in each of the five categories (excluding Case
Studies)
The sponsor of each category will have a ‘post’ which will always be the first banner in the category
that includes text and an image which promotes the company, an offer, a product, or services.
The exclusivity of being a ‘category sponsor’ will provide a unique opportunity for positioning within
a specific and very highly targeted audience.
Since its complete redevelopment in 2012, securitysolutionsmagazine.com has become one of
the most valuable sources of information driving the success of security professionals in Australia.
Receiving an average of 97,000+ user views per week, the site is packed full of the highest quality
security information available and is categorised for ease-of-use by readers.
With content from within the pages of Security Solutions Magazine, as well as exclusive web-only
content, video content and more, readers of the magazine and users of the Security Solutions app
and social media channels all regularly use the site to help drive the success of their businesses.
Site users regularly share the content of the website via the many social media and electronic
sharing options available for each and every piece of information on the site.
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SECURITY SOLUTIONS MEDIA KIT 2015
Digital MagazineTablet readers are the fastest selling technology device in history. In Australia alone, more than 10
million devices have been sold, and that number is increasing at an unprecedented rate.
Digital magazines not only help to position companies as modern, forward thinking and innovative,
they also provide the kinds of exposure opportunities not previously available – such as embedded
video, catalogue inclusion, interactive customer experiences, and so on.
Imagine the power of embedding a powerful video into your advertisement to actually demonstrate
the features and benefits the advertisement refers to. Digital publications take advertising into an
entirely new realm.
Security Solutions Magazine is available digitally and be easily accessed on your desktop, tablet and
smartphone. This is a genuine game-changer and with 3,200+ impressions per week, ensures that
is the most widely read and valued security resource in the country.
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DIGITAL
SECURITY SOLUTIONS MEDIA KIT 2015
Security Solutions eNewsletterWhile your company may already have its own email newsletter, tapping into the power of a trusted
industry brand should be an integral part of any company’s content marketing strategy.
Email newsletters represent the close relationship that exists between a publication and its readers.
By subscribing to an eNewsletter, a reader has expressed a certain level of trust and respect for a
publication, acknowledging it as an authority in its given field, and entering into a more frequent
relationship with that brand. It has been well established time and time again that marketing works
best in mediums that people trust and read. Therefore, what better way to reach a highly targeted
audience than through one of the industry’s most trusted and widely read communications channels?
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eDM
SECURITY SOLUTIONS MEDIA KIT 2015
SECURITY SOLUTIONS MEDIA KIT 2015
SECURITYSOLUTIONSMAGAZINE.COM
General [email protected]
1300 300 552www.securitysolutionsmagazine.com
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