2015 PARTNERSHIP OPPORTUNITIES BROCHURE

Working Together to AchieveWorking Together to AchieveWorking Together to AchieveWorking Together to Achieve Optimal Digestive Health Worldwide.Optimal Digestive Health Worldwide.Optimal Digestive Health Worldwide.Optimal Digestive Health Worldwide.

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World Gastroenterology Organisation (WGO) WGO Foundation (WGO-F)

555 East Wells Street, Suite 1100 Milwaukee, Wisconsin 53202 USA

Tel: +1 (414) 918-9798 • Fax: +1 (414) 276-3349 Email: info@worldgastroenterology.org

Websites: www.worldgastroenterology.org • www.wgofoundation.org

TABLE OF CONTENTS OVERVIEW

Invitation to Support ……………………………… 1 World Gastroenterology Organisation & WGO Foundation ……………………………… 2 World Digestive Health Day (WDHD) & Statistics ……………………………… 3

2015 WDHD

Heartburn: A Global Perspective ……………………………… 4 PARTNERSHIP OPPORTUNITIES

2015 WDHD Partnership Opportunities ……………………………… 5 Sponsorship Packages ……………………………… 6 International Task Force Summit ……………………………… 7 Web-based Education ……………………………… 9 Global Guidelines, Cascades and Documents ……………………………… 10 General Tools and Resources ……………………………… 11 2015 WDHD Partnership Guidelines ……………………………… 12

PARTNERSHIP APPLICATION ……………………………… 13

Support opportunities listed herein are not intended to be inclusive of all projects and initiatives that will be

directed by WGO. WGO leadership and staff would be happy to discuss with you additional partnership prospects.

Please Contact:

Caley Mutrie, Executive Director World Gastroenterology Organisation (WGO)

WGO Foundation (WGO-F) 555 East Wells Street, Suite 1100 • Milwaukee, Wisconsin 53202 USA

Tel: +1 (414) 918-9798 • Fax: +1 (414) 276-3349 Email: cmutrie@worldgastroenterology.org

Websites: www.worldgastroenterology.org • www.wgofoundation.org

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Invitation to Support

Eamonn Quigley, MD David Armstrong, MD Chairman, WGO Foundation Chairman, WDHD 2015

WDHD 2015 COMMITTEE

CHAIR

David Armstrong, MD

CO-CHAIRS Mary Afihene, MD Serhat Bor, MD

Henry Cohen, MD Colin Howden, MD Peter Katelaris, MD

Varocha Mahachai, MD Govind Makharia, MD

Joaquim Prado P De Moraes-Filho, MD Ala Sharara, MD

Vincenzo Stanghellini, MD Frank Zerbib, MD

CHAIR, WGOF

Eamonn Quigley, MD

VICE CHAIR, WGOF Richard Hunt, MD

Dear WGO Partners, For over 75 years, the World Gastroenterology Organisation (WGO) has taken great pride in being the Global Guardian of Digestive Health. We strive to maintain this distinction by providing educational tools and resources on various diseases for low resource, developing and developed countries, through Training Centers, Train the Trainers programs, Global Guidelines and Cascades, Congresses and regional meetings, advocacy and public awareness initiatives and more. We would like to take this opportunity to invite you to collaborate with us in promoting global digestive health worldwide, specifically through this year’s 2015 World Digestive Health Day (WDHD) public advocacy and awareness campaign:

“HEARTBURN: A Global Perspective” Every 29th May, WGO formally celebrates WDHD which, despite its name, is now a yearlong, global public health campaign. WDHD includes many activities and events and serves as WGO’s flagship advocacy program. More information specific to this year’s campaign can be found within this partnership opportunities brochure. At the national level, the WDHD campaign takes place through WGO’s more than 100 member societies and affiliate regional GI associations, which organize their own individual WDHD campaigns and events. WGO supports the societies through the provision of related tools and promotion of their local and regional events. A broad range of educational offerings are being planned for presentation during the campaign year and beyond. And as well, a portfolio of tools and resources for both healthcare professionals, the general public and news organizations will be produced and widely disseminated. Through all of this, by joining the World Digestive Health Day campaign, you as a sponsor will play a key role in making a difference in the lives of thousands of people across the globe. We envision many opportunities for us to partner and to work together to leverage existing resources and offerings to make WDHD 2015 the most successful to date. We invite you to peruse the many partnership opportunities presented in this brochure and look forward to welcoming you as a premier partner and supporter of the 2015 campaign. With sincere appreciation,

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About the World Gastroenterology Organisation (WGO) and The WGO Foundation

The World Gastroenterology Organisation (WGO), formed in 1935 and incorporated on May 29, 1958, is a federation of over 100 member societies and 4 globally regional associations of gastroenterology representing over 50,000 individual members worldwide. As the only global society for gastroenterology professionals, WGO has been bringing together the world’s leading minds in the field for over 50 years. The WGO works to improve the standards of training, education, and practice of gastroenterology and hepatology worldwide with a focus on low-resource nations.

The WGO Foundation (WGOF) was incorporated in 2007 and serves as the philanthropic arm of the WGO.

WGO’s overarching objective is to promulgate, on behalf of our society members, education, training and advocacy in developing and low-resource regions globally. WGO accomplishes this goal through a multi-programmatic approach. Each WGO program is thoughtfully designed to address specific areas of need in the practice of gastroenterology whether it is training, education, capacity building, providing resources, increasing awareness, or advocacy. Individual sessions or programs are further customized to meet the unique requirements and challenges of the setting in which they are delivered. The following high-impact strategies are how WGO and its partners promote progress and change around the world:

• 23 Training Centers in underserved regions, which elevate the level of practice and help retain highly skilled doctors and other related health professionals in low-resource nations by expanding the reach of, and opportunities offered through, this flagship program.

• Train the Trainers workshops for development of physician educators. Over 900 physician educators from 81 developed and

developing countries have applied this learning in their local universities and institutions; • Publication of over 20 Global Guidelines which provide locally-relevant treatment options through wider dissemination and

adoption of these practical tools that utilize Cascades which can be adapted to available resources and infrastructure. In 2013 WGO released a unique Guideline on Common GI Symptoms in the Community, based on the 2012 WDHD theme; and in 2015 will release the GERD Guideline, which will support this year’s theme.

• By-yearly World Congress of Gastroenterology as well as other regional interim meetings and courses in partnership with

member societies, regional associations, and other related organizations; • Outreach Program which aims to equip WGO Training Centers for primary and enhanced training and home institutions of

WGO trainees with endoscopic instruments, and; • Advocacy and Public Awareness campaigns , most prominent of which is World Digestive Health Day (WDHD), an annual,

yearlong public health campaign. These programs represent an unprecedented level of collaboration between WGO, its member societies, industry, and government through financial support, donation of equipment and supplies, curriculum development, and general awareness of the importance of maintaining digestive health.

WGO Serving the World. As the global guardian of digestive health, WGO is uniquely positioned to be a catalyst for change.

Unparalleled Reach. More than 100 member societies representing over 50,000 practitioners worldwide.

Proven Track Record. Experience in convening leaders from practice and education for the World Congress of Gastroenterology.

The Logical Choice . WGO is the only place to go to deliver programs on a global scale because of our exquisite focus and ability to make an impact.

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Africa, Middle East27%

Americas22%

Europe31%

Asia Pacific21%

• WDHD has grown almost 7 times since 2008, which consisted of just 18 events? • Media outreach continues to grow each year with well over 75 reported newspaper articles, radio and TV interviews, which

includes WDHD messages on networks such as CNN? • Participation continues to grow in the Africa & Middle East region with countries such as Myanmar and Qatar holding

WDHD events? • New activities beginning in 2012 like the creation of a special postmark, a Walkathon, patient awareness camps and free

health check-ups are now become regular events around the globe? • Overall, physician meetings continue to be the most frequent WDHD activity, leading to more physicians being trained in

both western and non-western countries, which is a goal of WGO?

• In 2013, two brand new Global Guidelines & Cascades focusing on the 2014 theme was released.

55 Countries have participated in WDHD since its inauguration, with the following countries holding multiple events:

Canada | Chile | Guatemala | India | Iran | Jordan | Malaysia | Pakistan

Romania | Serbia | Spain | Ukraine | Uruguay | USA | Venezuela

33%

43%

5%

19%Organized a general publicawareness campaign anddistributed WGO tools

Provided professionaldevelopment for physicians andhealth care professionals

Publications

Collaborated with media

WDHD Campaign Statistics and Highlights ABOUT WORLD DIGESTIVE HEALTH DAY World Digestive Health Day (WDHD) is a yearlong, worldwide public health campaign that includes many activities and events and serves as WGO’s flagship advocacy program. WDHD formally inaugurates the annual campaign every 29th May. The goal of WDHD is to increase global awareness of digestive and liver diseases by WGO’s member societies, regional affiliate associations, government agencies, nongovernmental organizations, physicians and other allied healthcare professionals, media, consumers and the general public. WDHD’s success is ultimately derived from the combined efforts of WGO, its member societies, regional affiliates, and other partners worldwide.

2005: Health & Nutrition 2010: Inflammatory Bowel Disease 2006: Helicobacter pylori Infection 2011: Enteric Infections 2007: Viral Hepatitis 2012: Common GI Symptoms in the Community 2008: Optimal Health & Nutrition 2013: Liver Cancer 2009: Irritable Bowel Syndrome 2014: Gut Microbes: Importance in Health and Disease

PAST WDHD CAMPAIGNS

LEVEL OF REACH & PARTICIPATION

Events by Region 2008-2013 WDHD Events by Category: 2008-2013

DID YOU KNOW…

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WDHD 2015: Heartburn: A Global Perspective WDHD 2015 Campaign Overview Dear Colleagues, Heartburn has been identified, in numerous high-impact guidelines, as one of the cardinal symptoms of gastroesophageal reflux disease (GERD). Indeed, for practical purposes, heartburn, with or without regurgitation, is considered to be diagnostic of GERD, at least as a basis for initial management. The prevalence of GERD is increasing worldwide although there are marked differences in the reported prevalence, ranging from 2.5% to 6.6% in Eastern Asia up to 13.8% to 25.8% in North America. The reason for the increasing prevalence of GERD is not entirely clear, but it appears to be correlated with the increasing prevalence of obesity in many countries and, perhaps, to other dietary factors. GERD is associated with a significant impact on health-related quality of life and reduction in personal and work-related productivity; it is, also, associated with a greater risk of Barrett’s esophagus, a pre-malignant condition that may progress to esophageal adenocarcinoma. Fortunately, GERD can, generally, be treated safely and effectively with acid suppression medications whilst surgical anti-reflux therapy is, also, effective. However, the investigation and treatment of GERD can be costly and the management of GERD patients has to be optimized, in many jurisdictions, in the context of the many other pressures on the healthcare system. Heartburn is, thus, the key presenting symptom of a very common condition – GERD – that has major implications for individuals and healthcare systems. Despite this, the sensitivity and specificity of heartburn rarely exceed 70-75% for the diagnosis of GERD; a substantial proportion of GERD patients do not have heartburn and, conversely, a substantial proportion of individuals with heartburn do not have GERD. It is, therefore, important to recognize that heartburn may be the presenting feature of other conditions ranging from functional heartburn to eosinophilic esophagitis and motility disorders such as achalasia, as well as extra-esophageal conditions, including ischemic heart disease. Furthermore, although the term ‘heartburn’ is widely recognized, it may be understood differently by different patients and healthcare providers in different linguistic, social and cultural settings. The World Gastroenterology Organisation (WGO) wishes to raise awareness of heartburn and to provide a broad overview on this common symptom by providing gastroenterologists and, hence their patients and the lay public, with an understanding of the latest basic and clinical research in the pathogenesis, investigation and treatment of esophageal symptoms. “Heartburn: A Global Perspective,” the WGO campaign for World Digestive Health Day 2015, seeks to translate research into clinical practice and facilitate communication between healthcare providers, healthcare payers and heartburn sufferers to ensure that patients receive appropriate dietary and lifestyle advice as well as appropriate investigations and treatment, relevant to their condition and circumstances. The WGO’s task will be supported by the development of educational and training materials, around the world, in collaboration with WGO Member Societies and by the concurrent development and publication of the WGO Cascades Guidelines on the Management of Gastroesophageal Reflux Disease. My colleagues and I from the WDHD 2015 Steering Committee look forward to a productive and successful campaign in providing a global perspective on the management of heartburn. Yours sincerely, David Armstrong, MB BChir Chair, WDHD 2015 Hamilton, Canada

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2015 WDHD Partnership Opportunities Opportunity : Reach physicians, clinicians, and other allied health professionals, governmental and nongovernmental organizations, media and the general public around the world through a wide array of valuable educational and public awareness activities, services, and products for maximum impact in education, disease awareness and available treatment options. Value: Benefit from yearlong, and even multi-year, worldwide exposure and recognition as a valuable partner toward improving the education of heartburn and the importance in maintaining good health. Partners : Multiple supporters accepted for all opportunities unless otherwise indicated.

CATEGORY OF SPONSORSHIP LEVEL OF SUPPORT (IN USD)

PROGRAM

National/International Symposium on Heartburn: A Global Perspective ~ With CME

$200,000

National/International Symposium on Heartburn: A Global Perspective ~ Non-CME

$175,000

International Task Force Summit on Heartburn: A Global Perspective

$ 75,000

Web-based Physician or Patient Education

$ 75,000

PUBLICATIONS, TOOLS AND RESOURCES

Reproduction, Translation and Distribution Rights of a WGO Guideline and Cascade

$ 50,000

Reproduction, Translation and Distribution Rights to International Task Force White Paper

$ 35,000

Reproduction, Translation and Distribution Rights to WDHD-Related Survey / Evaluation Outcomes, FAQs and Tips Publications

$ 25,000

Special Annual Supplement to the WGO’s Premier Quarterly Newsletter, e-WGN

$ 15,000

WDHD 2015 Campaign Website

$ 10,000

General Promotion and Communications Tools • WDHD logo, slogan and banner • Access to WGO experts in the field for interviews and press

conferences • Recognition of general sponsorship in WGO publications and on the

WGO and WGO Foundation websites • Link to corporate website from the WGO Foundation website

$ 25,000

Partnership Benefits and Recognition :

→ Enhanced global corporate recognition and increased visibility to over 50,000 gastroenterologists worldwide and the general public. Partners will be acknowledged in all materials for resulting programs

→ Access to and relationships with key opinion leaders, including the subject matter experts serving as campaign committee members and faculty

→ Increased reach in target and emerging markets. Partners will be provided with regular reports on supported program and other activity outcomes

→ Broadening of corporate social responsibility initiatives through cause-related programs and materials → Increased web traffic through links from the WGO and WGOF websites. Partners will be recognized on the WGO/WDHD

website, a rapidly growing and utilized source of information. Partners will be able to link from the WGO website with a link to their own corporate websites. WGO may also post additional information provided by the partner on the WGO website subject to internal review and approval

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Premier Sponsorship Levels and Packages WGO supports and encourages an integrated approach to education and promotion of WDHD 2015 that includes diverse yet complementary activities that build on each other over time to result in global and measurable impact throughout the campaign year and on into future years. To this end, WGO welcomes and invites its partners to consider a comprehensive approach in our endeavor to provide and promote education and information about maintaining a healthy diet to multiple key audiences, including physicians and other allied healthcare providers, governmental and nongovernmental agencies and organizations, media and the general public. Premium Sponsorship Package SCIENTIFIC PROGRAM & PUBLICATIONS I $350,000 USD

• International Task Force Summit • International Symposium (with or without CME) • Reproduction, translation and distribution rights to International Task Force White Paper OR Guideline with Cascade • Includes WDHD Promotion & Communication package

SCIENTIFIC PROGRAM & PUBLICATIONS II $250,000 USD

• International Symposium (with or without CME) • Web-based Physician or Patient Education • Reproduction, translation and distribution rights to International Task Force White Paper OR Guideline with Cascade • Includes WDHD Promotion & Communication package

SCIENTIFIC PROGRAM & PUBLICATIONS III $150,000 USD

• International Task Force Summit • Reproduction, translation and distribution rights to International Task Force White Paper • Reproduction, translation and distribution of a WGO Guideline and Cascade • Includes WDHD Promotion & Communication package

SCIENTIFIC TOOLS FOR HEALTHCARE PROFESSIONALS $100,000 USD

• Reproduction, translation and distribution of a WGO Guideline and Cascade or International Task Force White Paper • Reproduction, translation and distribution rights to WDHD Survey / Evaluation Outcomes, FAQs and Tips publications • Includes WDHD Promotion & Communication package

PATIENT AND GENERAL PUBLIC TOOLS $50,000 USD

• Reproduction, translation and distribution rights to WDHD Survey / Evaluation Outcomes, FAQs and Tips publications • Includes WDHD Promotion & Communication package

PROMOTION AND COMMUNICATION TOOLS $25,000 USD

• Use of WDHD logo, slogan and banner • WGO experts in the field for interviews and press conferences • Recognition of sponsorship in WGO publications and on the WGO and WGO Foundation websites • Link to corporate website from the WGO Foundation website

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Partnership Opportunity Overview WGO International Task Force Summit: Heartburn: A G lobal Perspective

General Concept: The essence of the mandate of the WGO Global Task Force on Heartburn: A Global Perspective, is to raise awareness of heartburn and to provide a broad overview on this common symptom by providing gastroenterologists and, hence their patients and the lay public, with an understanding of the latest basic and clinical research in the pathogenesis, investigation and treatment of esophageal symptoms. “Heartburn: A Global Perspective,” seeks to translate research into clinical practice and facilitate communication between healthcare providers, healthcare payers and heartburn sufferers to ensure that patients receive appropriate dietary and lifestyle advice as well as appropriate investigations and treatment, relevant to their condition and circumstances. Goal of the WGO Global Task Force: The Task Force goal is completion of a special report and consensus document and related educational tools for distribution to WGO’s more than 100 WGO member societies and for general dissemination to physicians, pharmacists and other healthcare professionals, governmental agencies, nongovernmental organizations, media and the general public. The presentation of the Task Force findings will take place at a special WGO satellite symposium at a major GI meeting. International Summit Overview and Format: A Global Summit and Workshop will bring together leading experts from around the world in GI disease diagnosis and management to assess the impact heartburn has on ones health in order to better inform gastroenterologists, healthcare professionals and the general public on how to maintain a healthy diet. In keeping with the mission of WGO, this Summit aims to draw attention to areas of need and less resource privileged. A one day workshop, ideally organized during a major GI meeting or as a standalone event, will be attended by invited experts in the field selected from all geographic regions. Participants will be tasked with completing a consensus statement and educational tool for distribution to all WGO member societies and for broader distribution. Key topics:

• What do we know about the impact that heartburn has on general health? • Role and Impact of heartburn • How does diet affect heartburn?

Proposed Outcome Tools and Other Deliverables:

• A global definition of heartburn and GERD • Separating the truths from the untruths • A summary of current understanding of causation and an identification of knowledge gaps and proposals for further research • Proceedings, published and translated, including a statement on the problems related to an unhealthy diet and the research

and proposals on how these can be resolved (inclusion of statistics, causes, cultural differences regarding identification, and maintenance.) Supporting partners will be acknowledged on the manuscript with the following language: “developed by WGO in collaboration with….”

• A global approach to diagnosis and management (WGO Cascade) • Key facts about the make-up of heartburn: What does it consist of? What affect does it play in every day life? Why is WDHD

important? What are the recommendations for good digestive health (for example, a top 10 list of key recommendations)? • A community based survey that will allow consumers and the general public to assess their knowledge on heartburn and

GERD to find where the gaps are, and provide guidance on the effects that diet, probiotics and antibiotics play in ones everyday health.

• Media kit, press releases, and additional promotional activities in various media (television, radio and more extensive print media penetration may be coordinated at an additional cost to the interested supporting partner)

• DVD, webinar key presentations and findings (may be coordinated at an additional cost to the interested supporting partner) Symposium Overview The WDHD 2015 International Symposium on Heartburn: A Global Perspective will consist of a 90-120 minute session that will seek to translate research into clinical practice and facilitate communication between healthcare providers, healthcare payers and heartburn sufferers to ensure that patients receive appropriate dietary and lifestyle advice as well as appropriate investigations and treatment, relevant to their condition and circumstances. Obviously strategies will vary in different parts of the world, and the symposium will take this aspect, particularly prevalence and impact on different societies and cultures, into consideration, and will aim to draw attention to areas of need and less resource privileged. The symposium will also include presentations on some of the very latest information on the causes and investigation of heartburn.

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Symposium Format: An international faculty, including chair(s) and three (or more) speakers will be identified to present on topics derived from the WDHD 2015 theme and Global Summit findings. The presentations will be followed by a panel discussion. Participants will receive a syllabus containing presentation slides and related WGO Guidelines and Cascades. WGO is currently considering several major GI meetings in 2015 as possible venues for the international symposium. Target Audience: Gastroenterologists, pharmacists, nutritionists and other healthcare professionals with an interest in learning more about heartburn and the prevalence of GERD. Chairman and Faculty : To be determined. Budget: The programmatic budgets will include the following:

Planning, Development, Presentation and On-Site Expenses:

• Program planning, development and management • Faculty coordination, travel and accommodation • Catering, room rental, audio-visual

Marketing Promotion/Production:

• Printed materials (save-the-date postcards, brochures, syllabi, posters, program books) • Evaluations, postage, graphic design fees

Recognition: Supporting partners will be recognized by:

• Listing as the exclusive Presenting Sponsor(s) of the symposium in all event promotions on the WGO website;

• Publicizing as the exclusive Presenting Sponsor(s) of the symposium in WGO’s newsletter, e-WGN, which is sent directly to over 30,000 health care practitioners worldwide as well as another 20,000 practitioners through the member societies, and provides visibility to those above-and-beyond the symposium attendees;

• Co-branding all symposium advertising with the WGO and sponsor(s) names and logos which will include promotional flyers, posters in the meeting venue, and print advertisement(s);

• Co-branding all event materials and handouts with the WGO and sponsor names and logos; and

• Collaborating with the sponsor to develop an introductory message recognizing the unrestricted support of the program and desire to forge partnerships at all levels to improve care.

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Partnership Opportunity Overview WGO Web-based Educational Program for Healthcare Pr ofessionals and the General Public

Program Overview: A web-based online educational program targeted to physicians and other healthcare professionals and/or the general public will bring together leading global experts in gastroenterology – specifically those with an interest in understanding the latest basic and clinical research in the pathogenesis, investigation and treatment of esophageal symptoms. Program Format: The format recommended is a webcast comprised of pre-recorded video/audio, or as an alternative, audio alone with a presenter holding image, synched to a PowerPoint slide presentation of 60-90 minutes in duration. The web-based program will be accessible on the WGO website and on additional fora as agreed between WGO and the sponsor. It is intended that the presentation components be first prepared and recorded in English followed by translation into additional languages, as identified by, and agreed upon between WGO and the sponsor. Translated material may be appropriately dubbed with regard to audio and the PowerPoint slides rewritten in the target language, or be re-recorded video/audio employing faculty proficient in the target language. Video/audio will be captured from the faculty by WGO via a vendor to be selected and managed internally. The PowerPoint slides, produced in a uniform format, will be developed by the faculty and integrated with the audio or audio/video to create a synchronized webcast. The webcast will include a speaker image (or video of the presenter as he or she delivers their talk) with linked audio recording of the presentation, synched PowerPoint slide presentation, translation options for languages in addition to English, and downloadable or linked resources such as a transcript of the presentation and WDHD 2015 tools and resources. Social media channels will be utilized to offer a forum for participants to provide feedback on the presentations and to encourage further discussion. The webcast will also include acknowledgement of the sponsor and links to the WGO and sponsor websites. The resulting webcast will be delivered via the web in a format that will allow WGO to view statistics on viewership and usage. Production timeline: up to 6 months to complete initial webcast in English; timing for translations will vary depending on whether presentations are simply “dubbed” or recorded with new faculty conversant in the target language Program duration: up to two years on demand via website Target Audience: Physicians and other healthcare providers and/or members of the general public Chairman and Faculty : To be determined.

Recognition: Supporting partners will be recognized by:

• Listing as the exclusive Presenting Sponsor(s) of the program in all event promotions and on the WGO website; • Publicizing as the exclusive Presenting Sponsor(s) of the program in WGO’s newsletter, e-WGN, which is sent directly to over

20,000 health care practitioners worldwide as well as another 30,000 practitioners through the member societies, and provides visibility to those above-and-beyond the program participants;

• Co-branding all program advertising with the WGO and sponsor names and logos; • Co-branding all downloadable materials specific to the program with the WGO and sponsor names and logos; and • Collaborating with the sponsor to develop an introductory message to accompany the program recognizing the unrestricted

support of the program and desire to forge partnerships at all levels to improve care. Budget Elements:

• Program/Webcast Production (audio-visual, streamlining, web hosting/on demand, translation, transcripts, etc.) • Program Development (including meetings/conference calls) • Marketing and Promotions (including graphic and website design, web maintenance, distribution of promotional, etc. materials) • Project Planning, Management and Administration

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Partnership Opportunity Overview Global Guidelines and Cascades and WGO Documents

About the WGO Global Guidelines and Cascades A library of over twenty (20) WGO Global Guidelines has been published and written from a viewpoint of application around the world, unlike other medical guidelines which are targeted to specific regions or countries. WGO is the only international organization with this type of global focus. Each guideline includes reference to other relevant guidelines which are identified, summarized, and republished or cited by WGO for the benefit of the practitioner.

The WGO Guidelines are unique because they utilize “Cascades” which provide various diagnosis and evidence-based treatment options that are scalable to available local resources and infrastructure in countries with varying resources. Cascades made the WGO guidelines globally applicable by identifying multiple ways of achieving the best possible outcome by taking the available resources into account. In addition, each guideline review team includes non-Western experts with direct knowledge of conditions in various regions around the world to ensure the applicability of the procedures under a variety of circumstances. To date, WGO has published numerous Guidelines and Cascades which support WDHD, including Coping with Common GI Symptoms in the Community, Probiotics-prebiotics, Irritable Bowel Syndrome, Inflammatory Bowel Disease, NASH-NAFLD, Acute Diarrhea and H. pylori. To support the 2015 heartburn theme, WGO will be releasing a Guideline on GERD. WGO Guidelines and Cascades are available in English, Spanish, Portuguese, French, Mandarin and Russian on the WGO website, at www.worldgastroenterology.org/global-guidelines.html. How Can You Partner with WGO in the Development of the New Guideline and Cascade? The WGO Global Guidelines and Cascades are a popular and vital tool for physicians and other healthcare practitioners and have also been a useful promotional resource for sales teams! We offer a variety of ways for you to partner with WGO to disseminate this important tool:

I. Opportunity to translate, reproduce and distribute in print as a practical “pocket” or other print format of the Guideline and Cascade that healthcare providers can keep handy at all times for easy reference

II. Opportunity to translate and distribute electronica lly the Guidelines (via email) to recipients of choice or via a web-

based publishing forum Educational Programming Based on the Guideline and Cascades Interested partners have the opportunity to support a 60, 90 or 120 minute, topic-specific seminar concentrating on one Guideline/Cascade at a time. Seminar content would be developed and presented by the authors of the original Guideline and Cascade, that is, those individuals who have had major input into the development of the Guideline/Cascade. Additional subject matter experts will be engaged as necessary. Seminars will ideally be held adjacent to or as part of other major GI meetings to promote cost efficiencies. A registration fee for participants will be considered.

Partners interested in organizing a Guideline/Cascade focused educational seminar are invited to contact WGO to discuss the specifics of pricing. Costs of these programs will vary according to format proposed and meeting location and venue. Recognition and Related Requirements for Distributi on of WGO Guidelines and Cascades and Other WGO Doc uments: WGO welcomes and recognizes the support of partners in the dissemination and distribution of WGO Global Guidelines and Cascades and other communications and requests that the following requirements be adhered to in formalizing a partnership agreement:

• The placement of the partner’s or partners’ logo(s) on the WGO Guideline/Cascade or other document with the statement: “The contents of this guideline and cascade (or name of other document) have been developed independently of corporate or other support. The distribution of this guideline and cascade has been made possible through the generosity of an unrestricted educational grant from <partner>”

• The opportunity to place a link to the WGO Global Guidelines and Cascades homepage on the WGO website to the partner’s or partners’ company or organizational website

• Full citation of the original source of the document must be visible on all electronic and hard copies of the document • The document must be reproduced in its entirety and no extracts may be quoted or used • Partners are entitled to translate the document but final approval of the translated text must be given by WGO prior to

distribution • Partners will be provided with print ready versions of the document • WGO requests that sponsors provide WGO with a minimum of three copies of any format used for the distribution of the

document • WGO approval must be obtained prior to final production of any document or publication, either electronic or in print

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General Tools and Resources Reproduction, Translation and Distribution Rights t o WDHD-Related Survey/Evaluation Outcomes, FAQs and Tips Publications ($25,000) As part of each campaign, a broad range of tools, resources and surveys are created, published and distributed, in order to educate those around the world on the current WDHD theme. These items may include some or all of the following:

• A summary of the current understanding of heartburn, current findings, and proposals for further research. • Proceedings, published and translated, including a statement on current findings and research, ways to improve and ways to

harm, and proposals as to how to recommend the appropriate steps needed to educate both healthcare professionals and the general public. Supporting partners will be acknowledged on the manuscript with the following language: “developed by WGO in collaboration with….”

• Key facts and tips about heartburn and a global approach to understanding: What is the definition? Why is it becoming a major health topic? How it can it be improved? Why is WDHD important?

• A community-based survey that will allow the general public to assess lifestyles and provide guidance about how to maintain a healthy diet, how to take the necessary steps to improve, and to understand what harms it.

• Media kit, press releases, and additional promotional activities in various media (television, radio and more extensive print media penetration may be coordinated at an additional cost to the interested supporting partner).

• DVD / webinar presentations of findings (may be coordinated at an additional cost to the interested supporting partner). Special Annual Publication to the WGO’s Premier Qua rterly Newsletter, e-WGN ($15,000) Each year a special publication to WGO’s quarterly newsletter, e-WGN, is created to celebrate World Digestive Health Day, which is then distributed electronically on May 29. This publication, authored by various WDHD Committee Members around the globe, will consist of short chapters with basic, useful and practical information about heartburn for the clinical gastroenterologist. WDHD 2015 Campaign Website ($10,000) Join your corporate name to the goals of WGO’s World Digestive Health Day (WDHD) effort in 2015 by having your corporate logo or banner and a link to your corporate website on the most highly accessed pages dedicated to WDHD 2015. Content includes tools, statistics, resources, WDHD-related guidelines, and much more. Please note that product or brand specific references may not be linked in any way to the WGO name, logos or organizational content. General Promotion and Communications Tools ($25,000 ) With general corporate endorsement of the WDHD 2015 campaign, your organization will have the use of the following in accordance with the WGO Partnership Guidelines:

• WDHD logo, slogan and banner • Access to WGO experts in the field for interviews and press conferences • Recognition of general sponsorship in WGO publications and on the WGO and WGO Foundation websites • Link to corporate website from the WGO Foundation website

For further information and to reserve your place a s a 2015 WDHD partner, contact:

Caley A. Mutrie World Gastroenterology Organisation Executive Director WGO Foundation (WGOF)

555 East Wells Street, Suite 1100, Milwaukee, WI 53202 USA Tel: +1 414 918 9798 | Fax: +1 414 276 3349 www.worldgastroenterology.org | www.wgofoundation.org

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2015 WDHD Partnership Guidelines WGO Partnership Guidelines

1. Organizations seeking to participate in the WDHD campaign in 2015 must seek permission from the WGO Executive Secretariat to use the WDHD logo and/or slogan by supplying for initial review the material or a description of the material that will be displaying the logo and/or slogan. This applies also to all WGO owned material. No logo affiliated with WGO may be reproduced without written consent from the Executive Secretariat. Where the activity is not a part of the general activities and operations of WGO, members and non-members are required to submit a draft copy of logo placement within a written document. Upon approval, a graphic file of the logo will be sent. Logos may not be copied or downloaded from the Organisation’s website or literature unless expressly permitted.

2. With regard to WGO publications used in the WDHD campaign, full citation of the original source of the document must be

visible on all electronic and hard copies of the document. In addition, the document must be reproduced in its entirety and no extracts may be quoted or used, as well as proper permissions for illustrations must be secured.

3. WGO activities are organized for scientific and educational purposes only and will not promote a partner’s products, directly or

indirectly. 4. WGO is ultimately responsible for the control of activity and publication content and selection of presenters and moderators.

The partner, or its agents, will respond only to WGO initiated requests for suggestions of presenters or sources of possible presenters. There will be no “scripting,” emphasis, or influence on content by a partner or its agents.

5. WGO will ensure disclosure to the audience of (a) partner funding and (b) any significant relationship between WGO and the

partner (e.g., grant recipient), or between individual speakers or moderators and the partner. 6. No promotional activities will be permitted in the same room as a WGO educational activity. No product advertisements will be

permitted in the activity room. All promotional materials must be approved by WGO prior to production. 7. Funds should be in the form of an unrestricted educational grant and made payable to the WGO Foundation. All other support

associated with this educational activity (e.g., distributing brochures, preparing slides) must be given with the full knowledge and approval of WGO. No other funds from the partner will be paid directly to the program director, faculty, or others involved with the activity (additional honoraria, extra social events, etc.). All honoraria transactions must be made through WGO

HAVE ANOTHER IDEA OF HOW YOU CAN WORK WITH WGO? WGO welcomes collaboration with corporations, patient support groups, government agencies and non-profit organizations to develop creative and targeted programs that are aligned with WGO’s mission of advancing education, training and advocacy. WGO partnership opportunities can be tailored to meet your organization’s mission and needs.

Contact WGO today to develop your unique partnership package!

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2015 Partnership Application

2015 WORLD DIGESTIVE HEALTH DAY (WDHD) Heartburn: A Global Perspective

Please complete this application and return to the WGO Executive Secretariat by e-mail to cmutrie@worldgastroenterology.org or by fax to +1 (414) 276-3349

Company / Organization _____________________________________________________

Contact Name _____________________________________________________________

Title _____________________________________________________________________

Address __________________________________________________________________

City _________________ State/Province __________________ Zip/Postal Code _______

Country ___________________________ E-mail _________________________________

Telephone _________________________ Fax __________________________________

We confirm the following Partnership Support items: PACKAGE: SCIENTIFIC PROGRAM & PUBLICATIONS I ............... $350,000 _____________ PACKAGE: SCIENTIFIC PROGRAM & PUBLICATIONS II .............. $250,000 _____________ PACKAGE: SCIENTIFIC PROGRAM & PUBLICATIONS III ............. $150,000 _____________ PACKAGE: SCIENTIFIC TOOLS: HEALTHCARE PROFESSIONALS . $100,000 _____________ PACKAGE: PATIENT AND GENERAL PUBLIC TOOLS ................. $ 50,000 _____________ PACKAGE: PROMOTION & COMMUNICATION TOOLS ................. $ 25,000 _____________ INTERNATIONAL SYMPOSIUM: WITH CME ................................. $200,000 _____________ INTERNATIONAL SYMPOSIUM: WITHOUT CME ........................... $175,000 _____________ INTERNATIONAL TASK FORCE SUMMIT .................................... $ 75,000 _____________ WEB-BASED PHYSICIAN OR PATIENT EDUCATION .................... $ 75,000 _____________ WGO GUIDELINE AND CASCADE TRANSLATION / DISTRIBUTION $ 50,000 _____________ INTERNATIONAL TASK FORCE WHITE PAPER .......................... $ 35,000 _____________ WDHD SURVEY/EVALUATION, FAQS AND TIPS PUBLICATIONS $ 25,000 _____________ SPECIAL ANNUAL SUPPLEMENT TO E-WGN ........................... $ 15,000 _____________ WDHD 2015 CAMPAIGN WEBSITE ........................................ $ 10,000 _____________ TOTAL SUPPORT: USD $ __________

Signature _______________________________ Date of Application _________________

World Gastroenterology Organisation (WGO) WGO Foundation (WGO-F)

555 East Wells Street, Suite 1100 Milwaukee, Wisconsin 53202 USA

Tel: +1 (414) 918-9798 • Fax: +1 (414) 276-3349 Email: info@worldgastroenterology.org

Websites: www.worldgastroenterology.org • www.wgofoundation.org

World Gastroenterology Organisation

Global guardian of digestive health. Serving the world.