2015 NDA Media Guide

THE NATIONAL DIVERSITY AWARDS 2015 WILL CREATE AND CELEBRATE A NEW GENERATION OF

POSITIVE ROLE MODELS FOR THE UNITED KINGDOM, PROUDLY REPRESENTING ALL THAT IS GREAT

ABOUT THIS DIVERSE NATION.

Headline Sponsor

Sponsors, Supporters, Associates and Media Sponsors of the 2015 National Diversity Awards

The Diversity Group presents…

Information Guide

The National Diversity Awards is a significant occasion; it has opened up opportunities and gave people a platform to spread a positive message. Next year’s awards will continue to recognise those from deprived areas and promote the phenomenal work that they do during 2015.

Together we can make a difference.

The National Diversity Awards aims: The promotion of Equality and Diversity

To create role-models from all sections of society

The elimination of discrimination on the grounds of race, gender, gender identity, disability, sexual orientation, religion or age

Celebrate the achievements of people, community/charity organisations and companies that strive for a more inclusive society

Highlight how diverse communities have contributed to the economy of the United Kingdom

The National Diversity Awards – a prestigious black tie event, which celebrates the excellent achievements of grass- root communities that tackle the issues in today’s society, giving them recognition for their dedication and hard work.

Charities, role models and community heroes will be honoured at the ceremony showcasing their outstanding devotion to enhancing equality, diversity and inclusion; thus embracing the excellence of all our citizens irrespective of race, faith, religion, gender, gender identity, sexual orientation, age, disability and culture.

The concept for the National Diversity Awards arose when The Diversity Group identified an urgent need for more positive role models to be actively promoted, with the aim to empower and inspire the wide breadth of diverse communities across the UK.

If ever there was a time to celebrate and elevate the truly staggering diversity of talent the UK has to offer, it is now – opportunities are this and deprived communities need motivation and inspiration.

These awards are for people who inspire other individuals through their work, through their commitment to helping others, through their infectious personalities and through adversity.

Each year a different city across the UK will be chosen to host the annual event. The awards thrived in Manchester for its launch, were diversity is amongst the cities greatest assets. The 2013 ceremony was held in Leeds, representing the brilliant mix of communities in the heart of West Yorkshire. The diversity honour has also been passed onto London for the 2014 awards highlighting all that is great about our diverse nation.

Our nominees and award winners are an integral part of helping people in today’s society to believe they can achieve their goals and ambitions, no matter what background you come from.

All of us here at The Diversity Group are proud to be working on such an incredible event filled with celebration and unity. It has been extraordinary to witness the inspiring stretch of role models that the UK has to offer, and see the unfolding journeys of Britain’s most influential charities that often go unnoticed.

The UK has taken such an event to their hearts, with thousands of nominations being received each year, all of which focus on the unsung diversity heroes of our nation.

The 2015 National Diversity Awards categories and strands for nominations are:

Positive Role Model AwardsAge | Disability | Gender |LGBT (Lesbian, Gay, Bisexual & Transgender)

Race, Religion & Faith

Community Organisation Awards Age | Disability | Gender | LGBT (Lesbian, Gay, Bisexual & Transgender)

Race, Religion & Faith | Multi-Strand

Entrepreneur of Excellence AwardMulti-Strand Award

Diverse Company of the Year AwardCombined National Diversity Award

Lifetime Achiever AwardCombined National Diversity Award

Dilys Price OBE, winner of the 2014 Lifetime Achiever Award

Get involved and make a difference! For further information please contact The National Diversity Awards [email protected] 0845 077 9300

What an inspirational event! Well done to the National

Diversity Awards team for putting it all together. Cannot wait for

next year’s awards.

Sponsor of the National Diversity Awards

The National Diversity Awards are a wonderful way to

recognise the extraordinary contribution of real people to our

communities. It’s a delight to be able to support this fantastic

celebration of local heroes.

And what a great night, we all had the very best time and the

feedback has been tremendous. We are very excited about next year

and working with you on other projects.

Headline Sponsor of the National Diversity Awards

It was an amazing experience to be surrounded by such

amazing people on what was an inspiring night.

Congratulations to the team on bringing together such a fantastic

event.


The National Diversity Awards was a very humbling

experience. I think it was important to see the range of successful

groups and activities that are happening around the country (especially

at a grass roots level) and try and learns lessons from them.


The 2015 National Diversity Awards will empower individuals, commu-nities and companies who have taken equality, diversity and inclusion to their hearts.

As a potential sponsor, your organisation’s involvement would grant you more than a tick in the box for your corporate social responsibility – this is a chance for your company to open doors for people at a time when it would be easier to close them.

The National Diversity Awards will offer sponsors, official partners and all contributors the opportunity to make a profound difference to the lives of the very people this country is built upon.

The Government has a vision of a ‘Big Society’, where grass-roots communities take on more active responsibilities – this is our chance to give their vision substance, with a brand new generation of positive role models to lead the way.

As the largest event of its kind, the National Diversity Awards offer unrivalled branding and sponsorship opportunities, including months of profile through advertising and online coverage and of course at the glittering ceremony itself.

To Paul and his special team, we want to thank you for another

amazing evening. May this event long continue to raise the profile of

groups of individuals who would not get recognition on a national

platform. Mark and Diana Esho


Here are what some of our sponsors have had to say


What a phenomenal night! It is a pleasure to be associated

with such an inspirational awards ceremony. To witness the

outstanding work of all the nominees and award winners was

extraordinary, the atmosphere was incredible and I had the best time

hosting alongside Cerrie – I can’t wait for next year.

Brian DowlingHost of the 2012 & Co-Host 2013 and 2014 National Diversity Awards

Hosting the National Diversity Awards was both brilliant and

humbling in equal measure. It was a night of insightful and inspiring

stories, brought to light through the focus of the awards. The sense

of achievement and tenacity was truly admirable. There is still so

much to change and so much to fight for but the national diversity

awards are a fantastic way to celebrate the courageous actions of

individuals, companies and organisations, who are already striving

for inclusion. An amazing event and so much fun.

Cerrie BurnellCo-Host of the 2013 & 2014 National Diversity Awards

We were so proud to be a sponsor of the National Diversity

Awards this year and the event itself was truly inspiring.

Media Sponsor National Diversity Awards

Firstly I just wanted to say thanks so much to Paul and your

amazing team for putting on such an inspiring event. Apart from the

nerves and embarrassment of winning the award, it was probably

one of the most fantastic events I’ve been at.

Grace Cardozo Winner of the Positive Role Model Award for LGBT

One of my past partners lost the eyesight in one eye to a

broken bottle from a homophobic attack, my daughter lost her front

teeth to a racist attack…

One day, when you reach our age, all of you at NDA may look back at

the world you contribute to create. May you see what a difference

you have made!

Bristol Older People’s Forum Winners of the Community Organisation Award for Age

It was a big honour to receive the Lifetime Achiever Award.

Thank you so very much. Congrats to you and all the NDA team for

your hard, devoted work. Bravo.

Peter Tatchell Winner of the 2012 Lifetime Achiever Award

It truly was a tremendously uplifting emotional evening, and I

don't think there was a single person in the room who would

disagree with that! The evening represented everything that is good

about our society.

Thank you from the bottom of my heart for creating an exceptional

night, the challenges ahead are still enormous, but with the ND

Award in my hand, I will journey forward with renewed hope and

ambition to try to do so much more, and in my efforts, hopefully I

will, in some way, contribute to making the vital cultural shift within

our society.

Rachel Gadsden Winner of the Positive Role Model Award for Disability

Asian Lite Team was amazed by this inspiring evening , and

looking forward to speaking to many of the nominees and winners to

highlight there achievements. A HUGE congratulations to the team

on the exceptional organisation of the evening.

I was happy to be invited and to cover the event. It was a

great evening and I was totally inspired to go.

Media Sponsor National Diversity Awards


I was truly humbled, uplifted and inspired by this unique event

and everyone recognised on the evening. The National Diversity

Awards highlighted the phenomenal work being done up and down

the country; from positive role models through to life changing

charities, diversity was celebrated in its purest form.

Sol CampbellFormer England International Footballer

Brian is delighted to host The National Diversity Awards as a subject very close to his heart, coming out as gay to his parents two weeks prior to appearing on Big Brother in 2001, before shooting to fame as winner of the series.

Brian said: “I am excited to host The National Diversity Awards for a third year in a row. Last year was an amazing night filled with so many inspirational people; it made a change to be at an event that recognised the different variety of talent that the UK has to offer.”

CBeebies presenter Cerrie, is a keen supporter of charity and spends much of her time working closely with a number of organisations. She is an inspiration to many, embracing her disability and promoting diversity, which has seen her become the much-loved and well-respected presenter she is today.

Cerrie said: “I am absolutely delighted to be hosting the National Diversity awards. It's going to be an amazing evening with a touch of glamour and a lot of excitement.”

Brian Dowling & Cerrie Burnell


Anna Fullerton-BattenDiversity and Inclusion Sponsor

Yasir MirzaHead of Diversity & Inclusion

Dr Rob BerkeleyResearcher, Commentator and Equality Activist

Mark ShrimptonDisability Equality Specialist

Jane Czyzselska

Editor

Janine La RosaDiversity Manager

From the 2014 National Diversity Awards

Brian Blessed - Actor, Author, Director, TV Presenter

“We have so many excellent role models and charities in Britain that go unnoticed. Equality and

inclusion is always on the agenda and it is great to see an event is being held dedicated to those that

work at the core of our communities, purely to make our nation greater. We need to embrace diversity

and I am positive that The National Diversity Awards will have a lasting effect on those being

rewarded for their efforts."

Misha B - Singer, Songwriter & Rapper

I’m delighted to be a patron of The National Diversity Awards. A great opportunity to recognise and

celebrate diversity in all its glory. I’m really looking forward to being a part of the event, and longer

term helping to raise the profile of this awesome cause."

Katie Piper – Television presenter, author & charity campaigner

"It’s fantastic that more positive role models are being giving the recognition they deserve. I am

fortunate enough to meet very inspirational people on a daily basis through my work - these people are

out there they just need a big enough platform, I believe what the National Diversity awards are doing

can only be positive and inspire us all to be the best version of us that we can be."

Stephen Fry - Actor, Comedian, Author, Journalist, Broadcaster, Film Director

“The UK is becoming more and more diverse. It is valuable that a national event is being held to

celebrate our differences. Even now in today’s modern society we are still tackling issues of prejudice

and discrimination so it is important to come together and focus on those who have demonstrated an

outstanding work ethic in order to enhance equality, diversity and inclusion. I am sure The National

Diversity Awards will have nothing but a positive outcome for years to come, I wish the event every

success.”

Ashley Walters – Rapper and Actor

‘It ’s strange that as a nation we have to challenge discrimination when Britain is so widely diverse.

It ’s also rare to see people from grass roots communities gain national recognition for their

contribution to inclusion. The National Diversity Awards have created an inspirational concept, shining

the light on underrepresented diversity champions. It is important to celebrate the different variety of

talent we have to offer, and we should embrace this opportunity to get real people and true role

models recognised from across The UK.

Ade Adepitan – Paralympic medallist and TV Presenter

"The diversity of the UK keeps our country endlessly exciting and interesting. Many parts of Britain

inherit a great mix of people and we are constantly growing and taking in new ideas. Being from a

BME and disability background I have overcome many barriers in my lifetime and think it is vital that

others are commended for the amazing work that they do in the field of inclusion."


Headline SponsorPlatinum PackageThis is the ultimate National Diversity Awards sponsorship package, giving maximum brand exposure to your company prior to and during the National Diversity Awards. This includes all official events as well as other associated events.

The National Diversity Awards Platinum Package includes:

As sponsor of the Entire National Diversity Awards, you will receive title sponsorship: The Diversity Group presents the National Diversity Awards, in association with (your Company name or Brand)

Rights to acclaim "Headline Sponsor of the National Diversity Awards" in television, radio, Internet and print promotional material

Logo placement on website, posters, flyers and marketing all other items as "Headline Sponsor of the National Diversity Awards"

Logo placement on front cover of the official National Diversity Awards Event Programme as "Headline Sponsor of the National Diversity Awards"

Logo placement on all promotional items as "Headline Sponsor of the National Diversity Awards"

10 VIP tickets to the National Diversity Awards event, inclusive of access to exclusive VIP reception area

Sponsor of one award at the National Diversity Awards

Promotional booth and banner placement at the National Diversity Awards event

3-minute promotional speech at the National Diversity Awards event

2 page advertising spread in the National Diversity Awards Programme event as "Headline Sponsor of the National Diversity Awards"

Photo opportunity with all award winners at the National Diversity Awards event

Company literature distribution inside of all official National Diversity Awards event bags

Appreciation plaque

Unlimited premium job listings for 12 months on The Diversity Group Jobsite: www.diversitygroup.co.uk/jobs

Gold PackageThis package will give your company or brand all the exposure you would expect as one of the main sponsors of the National Diversity Awards. It incorporates excellent marketing exposure both prior to and during the National Diversity Awards, and gives you privileges to enjoy with your guests during this prestigious event.

The National Diversity Awards Gold Package includes:

Logo placement on Website, posters, flyers and all other marketing items as “Gold Sponsor of the National Diversity Awards”

Logo placement in the entire National Diversity Awards Event Programme as “Gold Sponsor of the National Diversity Awards”

Logo placement on promotional items as “Gold Sponsor of the National Diversity Awards”



1 page advertising in the National Diversity Awards Event Programme as “Gold Sponsor of the National Diversity Awards”


Distribution of Company Literature inside all the National Diversity Awards event bags

Appreciation plaque

Unlimited premium job listings for 12 months on The Diversity Group Jobsite: www.diversitygroup.co.uk/jobs

“We all should knowthat diversity makesfor a richer tapestry,and we mustunderstand that all the threads of thetapestry are equal in value”.


Silver PackageThe Silver Sponsorship Package will give your Company or Brand exposure leading up to the National Diversity Awards as well as during the main event.

The National Diversity Awards Silver Package includes:

Logo placement on website, posters, and flyers All other marketing items as "Silver Sponsor of the National Diversity Awards"

Logo placement in official National Diversity Awards Event Programme as "Silver Sponsor of the National Diversity Awards"

Logo placement on promotional items as "Silver Sponsor of the National Diversity Awards"



1/2 page advertising in the National Diversity Awards Event Programme as "Silver Sponsor of the National Diversity Awards"


Company literature distribution inside of all official National Diversity Awards event Bags

Certificate of Appreciation

“Diversity is the one true thing we have in common.

Lets celebrate it together.”


Bronze PackageThis Sponsorship Package gives your Company or Brand exposure within the VIP Lounge at the National Diversity Awards. It will also include exposure leading up to the National Diversity Awards as well as during the National Diversity Awards event.

The National Diversity Awards Bronze Package includes:

Logo placement on Website as "Bronze Sponsor of the National Diversity Awards"

Logo placement in official The National Diversity Awards event programme as "Bronze Sponsor of the National Diversity Awards"

4 VIP tickets to the National Diversity Awards event, inclusive of access to exclusive VIP reception area Sponsor of one award at the National Diversity Awards

1/4 page advertising in the National Diversity Awards Event Programme as "Bronze Sponsor of the National Diversity Awards"

Photo Opportunity with all award winners at the National Diversity Awards event

Company Literature Distribution inside of all official The National Diversity Awards event Bags

Certificate of Appreciation

The Diversity Group is a one – stop – shop that delivers a wide range of multi media services to reassure and encourage people from the most deprived areas to further their careers.

The Diversity Group was set up in 2006, with the aim of elimi-nating barriers within employment, education and training for minority groups in the UK.

Throughout the last few decades, equality and diversity has evolved into a part of our everyday lives. There are however a vast majority of people in the UK from minority groups or backgrounds that don't believe this is the case. Through bad experiences, media bias or their own expectations, these people feel that they are discriminated against and do not have the chance to pursue their ultimate career.

For further information about The Diversity Group and our other products, please visit our website

www.thediversitygroup.co.uk

Conferences

Recruitment Fairs

Diversity e Training

Jobsite

Annual Publications

I Spoil U Media LTD Registered in England No 0757 6235. VAT Reg No 197 7377 41.

Your nomination for the National Diversity Awards is an opportunity to make a profound difference to the lives of the very people our country is built upon. Please visit our website for more details.

Celebrating Unity in Society

Documents

2015 NDA Media Guide