Embed Size (px)
Citation preview
ME
DIA
KIT
20
15
TechnologyNetworks.com Homepage
Demographics
Annual Impressions / Community Subscribers
Mobile Optimized Communities
eNewsletter Circulation
eNewsletters
Email Campaigns / Conference News
Product Showcase
Webinars
Applications Alerts / Onsite Advertising
Featured Products
Product Directories / Featured Videos
Video Production
Telemarketing
ePosters
Technology Networks Communities
Contents
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
19
“Technology Networks helped
us bring global awareness to
Douglas Scientific and the Array
Tape Platform. We wanted a
partner who would work with us
to achieve our goals. We received
that and more! We appreciate the
value added services, focused
target audiences, outstanding
results, and friendly nature of the
team at Technology Networks.”
Douglas Scientific
Key Brand AwarenessLead Generation Customer Research & Metrics
WelcomeSince our foundation in 2000, running just one
website based on combinatorial chemistry,
Technology Networks has expanded its
portfolio to include 28 communities dedicated
to a wide range of disciplines within the life
science and drug discovery sectors.
Providing a base for our members to access
the latest news, products and research
from their chosen fields, our communities
have been designed to be easy to navigate,
interactive, with clearly displayed unique
content, as well as offering a rich source of
product and technical information.
Technology Networks’ communities provide a comprehensive information source for researchers and
professionals working in the life science and drug discovery sectors.
TechnologyNetworks.com Homepage03
Products Information on the latest products and services with a facility to add your own company product listings, including a direct response mechanism
Market Reports Access the latest key industry market reports provided by MarketReports.com
Posters & Application NotesAll poster presentations are provided by ePosters. The latest application notes are all available to download as PDFs
VideosThe latest product demonstrations, lectures and
company news all hosted by Labtube
Resources Providing access to the latest scientific publications and white papers as well as listing key journals and books
Webcasts Presentations from on-demand webinars and selected conferences Events
Details of key academic and industry events
Scientific & Business News Updated on a daily basis and individually edited by TechnologyNetworks’ staff
WebinarsUpcoming and on-demand webinars from Technology Networks
“We use the Technology Networks email service as the open and click rates are
comparable and often higher than our own internal email deployments. Their
comprehensive online profiling options allow us to effectively target our messaging
and content to the right audiences for the best results. The service they offer is fast and
efficient, with campaign results presented in an easy to digest manner.”
Bio-Rad Laboratories
• Access to a global community of over 300,000 researchers and scientific professionals
• High traffic sites – Technology Networks’ portfolio of communities attracts in excess of 1,000,000
impressions each month
• Targeted demographics – our detailed checklists allow your marketing campaigns to be as broad or
specific as you require
• Our eMarketing tools provide complete tracking and measurement
Demographics04
Benefits of advertising with Technology Networks
Global Coverage
Subscribers to
Technology Networks’
communities are truly
global with an ever
increasing number of
users from the Asia
Pacific region.
North America
South America
Africa
Australia
Asia
Europe
Industry Sectors
Technology Networks’ subscribers are a mix of research scientists, directors and executives from
biotech, government, pharmaceutical companies and academia.
0 5 10 15 20 25 30
UniversitiesAcademic Research
Pharmaceutical/Drug DiscoveryInstituteBiotech
Government Dept / AgencyContract Research
VendorHospital
OtherDiagnostics
51,839
34,880
23,044
10,956
6,194
50,357
33,810
12,955
6,194
20,274
14,817
20,854
3,408
108,994
29,207
23,192
22,386
12,658
32,463
28,536
25,355
17,600
8,278
6,533
51,304
44,505
31,362
14,646
13,287
Molecular & ClinicalDiagnostics
Genotyping & GeneExpression
Diagnostics
Annual Impressions05
Community Subscribers*
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
Informatics
LIMS & ELNs
Informatics
Drug Discovery
Medicinal Chemistry
Biomolecular Screening
ADME Tox
Chemical Process Scale Up
Pharma Outsourcing
Omics
Genomics Research
Proteomics
AgriGenomics Research
Gene Silencing
Metabolomics & Lipidomics
Cell Biology
Stem Cell Research
Immunology
Biologics & Bioprocessing
Cell Culture
Life Science Technology
qPCR
Next Gen Sequencing
Lab-on-a-Chip
Crystallography
Cell Culture
Analysis
Chromatography
Food & Beverage Analysis
Mass Spectrometry
Spectroscopy
Environmental Analysis
Forensic Science
For a full and up-to-date breakdown please contact your account manager
Genomic
s Researc
h
Stem
Cell
Research
Medic
inal C
hemis
try
Biom
olecula
r Scre
ening
Mass S
pectrom
etry
Lab-on-a
-Chip
Labtube
Gene Sile
ncing
qPCR
Prote
omic
s
Mole
cular &
Clin
ical D
iagnostic
s
ADME/Toxic
ology
Chemic
al Pro
cess Scale
Up
Chrom
atogra
phy
Genotypin
g & G
ene Expre
ssion
Meta
bolom
ics
Info
rmatic
s
Food & B
everage A
nalysis
Spectroscopy
AgriGenom
ics R
esearch
Crysta
llogra
phy
PharmaOuts
ourcin
g
Environm
ental A
nalysis
Biopro
cessing &
Bio
logic
s
Imm
unology
LIMS &
ELNS
Next Gen S
equencing
Forensic
Scie
nce & C
linic
al Tox
Cell Cultu
re
*as of September 2014
Mobile Optimized Communities06
• Internet usage on smartphones and tablets now exceeds that on PCs
• Users are increasingly relying upon mobile web for news, research and discovery
• 13.4% of Technology Networks’ site traffic comes from smartphones and tablets*
Technology Networks’ communities have therefore been specifically designed to be intuitive and easy
to use when accessed via smartphones and tablets.
Advertising On Our Mobile Communities Corporate banners and featured products are automatically included on Technology Networks’ mobile
communities, ensuring your company and products are seen by this rapidly growing demographic.
Why is a mobile site important?
* Data from Google Analytics, July 2014
Corporate Banner
FeaturedProducts
“Technology Networks continue to be one of our top suppliers for digital marketing and
90% of our other sources don’t even come close. Not only do they beat majority on the
quantity of website referrals and sales leads, but more importantly the quality! The third
party emails and community channel animations are completely in a league of their
own and boast results that I hardly thought could be possible. Customer service is also
second-to-none and everyone I deal with at Technology Networks is polite, professional
and most importantly extremely efficient.”
TwistDx
eNewsletter Circulation07
*as of Sept 2014
Community Interest Areas Newsletter Circulation*
ADME Tox ADME, Drug Discovery, Formulation/Solubility, Thermal Analysis, Toxicology 17,080
AgriGenomics Research Agricultural Biotechnology, Biofuels, Genomics - Animals, Genomics - Plants 20,273
Biologics & BioprocessingBiobanking, Bioprocessing/Manufacturing, Therapeutics: Biosimilars/Biologics, Therapeutics: Nucleic Acid, Therapeutics: Peptides & Antibodies, Therapeutics: Vaccines
6,626
Biomolecular ScreeningCompound Libraries, Biomolecular Screening, Drug Discovery, Drug Targets: GPCRs, Drug Targets: Ion Channels, Drug Targets: Nuclear Receptors, Drug Targets: Protein Kinases, Drug Targets: Ubiquitin System, Fragment-based Lead Discovery, High Content Screening
38,193
Cell Culture 3D Cultures, Cell Culture, Cellular Assays 4,505
Chemical Process Scale Up Flow Chemistry/MRT, Chemical Process Scale up, Contract Research & Manufacture 9,717
Chromatography Chromotography/Separation 32,332
Crystallography Crystallography MacroMolecular and Physical 10,132
Environmental Analysis Analysis Techniques, Environmental Monitoring Air, Soil and Water 4,790
Food and Beverage Analysis Food/Beverage Analysis 25,314
Forensic Science & Clinical Toxicology
Forensic Analysis, Forensic Science, Toxicology 4,912
Gene SilencingTherapeutics: Nucleic Acid, RNAi/miRNA, Microarrays: DNA/RNA, Custom Oligo Synthesis, Cancer Research
12,072
Genomics ResearchToxicogenomics, Genomics - Human, Genomics - Animal, Genomics - Plant, Epigenetics, Bioinformatics, Systems Biology, Expression Profiling
97,815
Genotyping & Gene Expression Genotyping, Expression Profiling, Epigenetics 12,078
Immunology Antibodies/Immunology, Therapeutics: Vaccines, Therapeutics: Peptides & Antibodies 32,278
Informatics Informatics & Software, Bioinformatics, Molecular Modeling 18,809
Lab-on-a-ChipBiodetection, Lab-on-a-Chip, MEMS, Microfluidics/Nanofluidics, Micro-fabrication/Engineering, Single Cell Analysis
20,807
LIMS & ELNs Laboratory Information Management Systems, Electronic Lab Notebooks 3,071
Mass Spectrometry Mass Spec: Clinical Applications, Mass Spec: Food and Beverage Analysis, Mass Spec: General 27,242
Medicinal ChemistryDrug Discovery, Formulation/Solubility, Medicinal Chemistry, Organic Chemistry, Microwave Synthesis, Molecular Modelling, Natural Products, Protein-protein Interactions
41,705
Metabolomics & Lipidomics Biomarkers, Lipidomics, Metabolomics, Systems Biology 4,507
Molecular & Clinical Diagnostics
Diagnostics: Molecular, Diagnostics: Clinical, Diagnostics: Point-of-Care, Mass Spec: ClinicalApplications
19,241
NanoBiotech & NanoMedicine NanoBiotech/NanoMedicine, Nanotechnology, Microfluidics/Nanofluidics 18,582
Next Gen Sequencing Next Gen Sequencing, NGS Big Data 34,468
Pharma OutsourcingClinical Trials, Contract Development & Manufacture, Pharmacovigilance/Drug Safety, Regulation & Consultancy
8,165
ProteomicsBiomarkers, Microarrays: Protein/Peptide, Molecular Probes, Proteomics/Peptides, Proteinprotein Interactions, Cell Biology, Systems Biology
18,980
qPCR PCR/RT-PCR, Molecular Diagnostics, Expression Profiling, Genotpying 41,442
Spectroscopy AA, FTIR, NMR, Raman, UV/Vis, X-ray 7,946
Stem Cell ResearchCancer, Cardiovascular Therapies, CNS, Drug Discovery/Toxicology, iPS Cells, Mesenchymal Cells, Cellular Therapeutics, Tissue Culture, Regenerative Medicine, Tissue Engineering
27,242
Advertising Options08
Technology Networks circulates 30 separate eNewsletters on a regular basis, each targeted to
a specific area of research or analysis. The sponsorship opportunities on all eNewsletters are an
affordable way for you to reach your target audience with your valuable message.
eNewsletters
Issue Sponsorship
FeaturedProducts
With all eNewsletter promotions, full
details of campaign open and click-through
rates can be provided. Where third-party
permission allows, we provide full contact
details of respondents.
“We have been working
with Technology
Networks for many
years and the reason we
continue to is not only
the energetic, friendly,
and professional manner
of the team, but also
because they enable us
to reach our intended
audience through trusted
channels.”
ACD/Labs
Mini Ad
Conference eNewsletters allow vendors and suppliers to
publicize their attendance at upcoming shows, as well as
announce product launches in the build-up to exhibitions.
For full details of the 2014/15 Conference News calendar,
please contact your account manager.
Advertising Options09
Offering high response rates and full tracking, permission emails are a very effective lead generation opportunity.
Using our custom checklist, clients can finely tune their promotion by selecting specific demographics to
target, i.e. geographical location, company type, job role and area of interest.
Email Campaigns
“Our partnership with Technology Networks
has proven to be an invaluable resource by
helping us to get our message to markets/
disciplines we might not otherwise reach
by any other means. Technology Networks
offers effective and innovative advertising
options that produce measurable results.”
Pittcon
Full contact details of those who clicked your ad are provided, allowing rapid follow-up byyour sales force or the Technology Networks telemarketing team.
Conference News
Email campaigns also provide:
• Link mapping
• Time dependent sending
• Split sending by subject line, message
or country
• De-dupe/seed list service
“The team at Technology Networks provides exceptional service and professionalism
and it is a pleasure to work with them. Their flexible advertising platforms across
focused channels allow us to develop targeted messages, which have resulted in
high-quality, measurable traffic to our site and an increase in brand awareness. We look
forward to continuing this relationship.”
Shimadzu
Advertising Options10
Circulated once a month to over 240,000 global registered users, the Product Showcase allows
companies to maximise coverage of broadly-applicable products across Technology Networks’ full
range of interest areas.
Product Showcase
Issue sponsors and mini ads also benefit from appearing as a Featured Product in the most relevant Technology Networks’ community for one month.
Issue Sponsorship Mini Ad
All clicks are monitored and, where third-party permission allows, we provide full contact
details of respondents.
Advertising Options11
Webinars
• Creation of all Banners, Mini ads, HTML emails (where required)• Targeted emails to 25,000 contacts each • Corporate banner on most relevant communities• Listing in Webinar and Webcast section of all relevant
communities• Featured Event listing on all relevant communities and
eNewsletters• Mini ads on each relevant eNewsletter• Listing in Webinar section of relevant eNewsletter• Webinar landing page
Technology Networks’ webinar packages include:
Pre-webinar promotion:
Registered participants receive reminder emails:
• On-demand recording available on:
- Webcast section of relevant eNewsletters for 1 year
- Webinar Section on TechnologyNetworks.com for 1 year
• Corporate banner, linked to on demand recording
• Email promoting on demand event to 25,000 contacts
Utilize over 14 years experience and a global database of over 300,000 users to promote and run your company webinar.
• 24 hours prior to webinar • 1 hour prior to webinar
Post-webinar promotion:
“Technology Networks successfully managed Tecan´s 2014 customer webinar series for the bioresearch and life science communities. We appreciated the professional manner in which the webinar was executed and the worldwide recognition this provided Tecan’scustomer solutions. This solidifies their professional online marketing services and we would certainly recommend Technology Networks as a business partner.”
Tecan
Advertising Options12
Application Alerts are a fantastic tool that allow you to use our custom checklist to target users of a specific technical application area.
Application Alerts
Corporate Banner (728 x 90px)
Satellite Banner(264 x 90 px)
Sky Scraper 1(160 x 240 px)
Sky Scraper 2(160 x 240 px)
Footer Banner(1000 x 45 px)
Utilize the impressions generated by Technology Networks’ communities to increase your brand profile
and promote your products and services.
Onsite Advertising
“We have continued to advertise with Technology Networks because they help us achieve our goals and deliver our message to the food and beverage testing industry. Technology Networks continue to help promote our brand name through a variety of communications suited to our product range.”
Randox Food Diagnostics
Advertising Options13
Interstitial Banners Peel-Back Banner
With dedicated product page, request quote button
and weblink, Featured Products offer the ultimate
homepage exposure.
Featured Products also benefit from the leads that
are generated from eNewsletter placement (see
page 8).
(Contact us for specifications)(Maximum 640px x 640 px)
Utilize the impressions generated by Technology Networks’ communities to increase your brand profile
and promote your products and services.
Featured Products
“We continue to be impressed with the service provided by Technology Networks, and the number and quality of sales leads generated for our clients. We have been able to create targeted campaigns that deliver measurable results and real value for the companies we work with.”
Zyme Communications
Advertising Options14
Product Directories
Our Product Directories provide an
excellent opportunity to showcase
complete product lines and service
portfolios.
Visitors are provided with direct response
links and contact information to talk
directly to you about specific products.
With LabTube, a Technology Networks’ website, we are perfectly positioned to both host and promote
your videos to a broad scientific audience.
Featured Videos
“Labtube generates a
significant number of
video views, which helps
to generate awareness for
our organization within
our sector – something
that YouTube does not
provide.”
Understanding Animal Research
Advertising Options15
• A link to your video on the monthly Labtube eNewsletter, reaching over
270,000 contacts
• Information Request Button – allowing viewers to contact you directly
via email
• Weblink Button - directing the viewer to your chosen webpage
Featured videos also benefit from:
With LabTube, Technology Networks is in a unique position
of being able to create and host videos that showcase your
company and products to their full potential.
Our video package is ideal for interviews, company news or
product demonstrations.
Video production
• Professionally filmed, fully edited video up to 3 minutes in
length
• Filming at your premises or on location
• Animated titles and captions to highlight names and key
points
• Video post-production giving a professional look and feel
To maximize exposure, Featured Videos also
appear on the homepage of the most relevant
Technology Networks’ community.
“We have had an upsurge of interest since using LabTube and the ease of
connecting Labtube to social media networks is a huge benefit. We would highly
recommend this website for any company wishing to introduce themselves to the
wider biotechnological and scientific community.”
Abgent
“Technology Networks immediately understood what we wanted to achieve from our
campaign and responded with regular updates. The quality of the leads was excellent,
representing good value for money. We certainly intend to use Technology Networks
again.”
Molecular Devices
Advertising Options16
With our in-house team of highly experienced telemarketers, Technology Networks is uniquely
positioned to professionally front your organization.
Technology Networks will work with you to tailor-make your campaign and produce the most efficient,
effective script, helping ensure you capture all the data required.
Using our proprietary database of over 300,000 subscribers or your own lists* we are able to offer a
truly bespoke service from start to finish.
Telemarketing
• Cold calling
• Product surveys
• Appointment making
Telemarketing services include:
• 3 ring back policy. Initial call and 2 call backs
• An average call time of 3-5 minutes plus data capture
• Worldwide reach
• Round the clock service, no time zone restrictions
• Respondents full contact details
• Full outcome of each call
Telemarketing package provides:
*Full confidentiality when using external databases
• Data cleansing
• Data capture
• Data sourcing
• Multi-lingual campaigns
• Lead generation
• Brand awareness
Advertising Options17
Part of the Technology Networks group, ePosters is The Online Journal of Scientific Posters (ISSN 1754-
1417). It provides researchers an open access environment in which to view the latest scientific and
medical posters from conferences and meetings around the world.
ePosters
The sponsorship opportunities offered
by ePosters provides a range of tools to
help promote your products and services
to a global scientific audience.
• An average of 81,440 impressions
per month
• 67,605 subscribers
• Site optimized for mobiles
Benefits of ePosters
Global Coverage
ePosters subscribers
are made up of
scientific researchers
and industry
professional from
across the globe.North America
South America
Africa
Australia
Asia
Europe
“2014 was the first biennial Ocean Sciences Meeting that had attempted any kind of eposter
and it worked exceptionally well. We have received kudos from all over the globe for allowing
electronic participation in our meeting. Our partnership was one of those rare events that had
high impact with low difficulty.”
Ocean Sciences Meeting
Advertising Options18
ePosters
Poster Alert A fantastic tool that allows you to use our custom checklist to target users relevant to your posters
Sponsor Gallery
Showcase all your posters on a single, fully branded page. Sponsor pages can be personalized through: header; logo; web link; contact details
Monthly Newsletter
Sent to all ePoster subscribers, this newsletter features a selection of the latest posters. Sponsors benefit from placement at the top of the newsletter
Corporate Banner (728x90)
Slider Banner (1000x230) Use a custom template to direct visitors to your poster gallery
Technology Networks Communities19
Also part of the Technology Networks Group:
labtube eposters
ADME Tox
Cell Culture
AgriGenomics Biologics &Bioprocessing
BiomolecularScreening
Chemical ProcessScale Up Chromatography Crystallography
GenomicsEnvironmentalAnalysis
Food & BeverageAnalysis
Genotyping &Gene Expression
Immunology Informatics Lab-on-a-Chip LIMS & ELNs
MassSpectrometry
Medicinal Chemistry
Metabolomics& Lipidomics
Molecular & Clinical
Diagnostics
Next GenSequencing
PharmaOutsourcing
Proteomics qPCR
RNAi SpectroscopyStem Cells,
Cellular Therapy& Biobanking
TechnologyNetworks
Technology Networks LtdWoodview | Bull Lane | Sudbury | CO10 0FD | UK
Tel: +44 (0) 1787 319 234 Fax: +44 (0) 1787 319 235
www.technologynetworks.com
Advertising Inquiries
Editorial Inquiries
Ashley BoardManaging Editor
Tel: +44 (0) 1787 315 113
Advertising Specifications
Mark HammondAssistant Sales Executive
Kelly GilesSales Director
Tel: +44 (0) 1787 314 951
Cell: +44 (0) 7900 492 770
