Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
2015 Cooperative Print and On-line Advertising Opportunities
Indiana Office of Tourism Development
Letter to our Tourism Partners
Sincerely,
Mark Newman
*Deadline to be included in Magazine co-op lottery will be November 19, 2014 if magazines are oversold.
Greetings Tourism Partner! The Indiana Office of Tourism Development is continually creating opportunities for our partners to reach large audiences. The cooperative print and online advertising program outlined in this packet is one of the opportunities we’ve created. It builds off of the success of last year’s program, in which nearly 70% of those surveyed had a favorable reaction to Indiana after seeing a co-op placement and were interested in learning more about our state.* The goal of the program is to provide industry partners the ability to maximize their reach to qualified consumers in a cost effective and impactful way. Our ability to position a full-page Honest-to-Goodness Indiana ad side-by-side with advertising from our partners makes a compelling spread that draws in readers and places a spotlight on our state’s assets like never before. For 2015, we are pleased to introduce some new titles to our print publication mix. The publications being offered were selected based on their quality of content and strength of circulation. In addition to the publications we selected last year, we are adding Martha Stewart Living and Country Living, the electric co-op magazine in Ohio. Additional details on these new offerings are contained in this packet. We were very pleased with the results of last year’s program, but in the spirit of continuous improvement and a desire to have a bigger impact, we think the new titles we’re adding for 2015 will make it even stronger. Additionally, IOTD is transitioning to a completely responsive website, meaning everyone will have complete access to information on VisitIndiana.com no matter what device they are using- desktop, laptop mobile phone or tablet. As a result of the newly-responsive website, we have added additional advertising positions on the Visit Indiana homepage. The online lead generation program has been of great value for our partners over the years and will again be offered in 2015. This program provides online leads in different categories for $1 per lead. As in previous years, this program is open to an unlimited number of participants. For additional information on this year’s program, please contact your regional account executive. A contact list of regional account executives appears at the end of this packet. Thank you for your support. We look forward to working with you to promote Indiana’s travel, tourism and hospitality industry.
PRINT MAGAZINES
Best of the Midwest
This comprehensive annual travel resource includes
features on what’s best in the Midwest, plus state-by-
state travel guides with recommendations you can use
no matter where in the Midwest you may be traveling,
including hundreds of the best restaurants, places to stay,
and things to do.
• PUBLISHED: Annually
• CIRCULATION: 140,000
• (IL, IN, OH, IA, MI, WI, ND, SD, NE, KS, MN, WIK, )
• READER PROFILE: Age 57; HHI $69K; College degree 73%
• AD SIZE: 1/6 (2.25” x 4.125”)*
ISSUE MATERIALS DEADLINE AVAILABLE UNITS
Annual (April) December 15, 2014 12
IOTD Co-op Offer: $2,600*
Rate Card Savings: 25%
*1/3 Size available (4.75” x 4.125”) upon request for equal to cost of two 1/6 size ads ($5,200)
PRINT MAGAZINES
Midwest Living
As a co-op partner, you will receive leads on a weekly
basis from Midwest Living’s “Reader Service Listing.” The
listing will be included in full circulation, and on the lead
generating website midwestlivingtravel.com with a link to
your site. This added value feature is exclusive to tourism
advertisers.
• PUBLISHED: Bi-Monthly
• CIRCULATION: 964,000
• READER PROFILE: Age 57; HHI $69K; Some college 73%; Homeowners 80%
• AD SIZE: 1/6 (2.25” x 4.125”)*
ISSUE MATERIALS DEADLINE AVAILABLE UNITS
May/June January 24, 2015 6
July/Aug March 21, 2015 6
IOTD Co-op Offer: $5,500*
Rate Card Savings: 65%
Value Added: Reader Service Listings and Calendar of Events Listings – one
event per advertiser
*1/3 Size available (4.75”x 4.125”) upon request for equal to cost of two 1/6 size ads ($11,000)
PRINT MAGAZINES
Indianapolis Monthly
This award-winning magazine features Indiana life
including entertainment, decorating, apparel,
nostalgia, travel, business and government
(city/state). It critiques restaurants, vacation spots
and local events.
• PUBLISHED: Monthly
• CIRCULATION: 41,000
• READER PROFILE: Age 56; HHI $110K; M 30%/ F 70%;
Homeowners 90%; Any college+ 89%
• AD SIZE: 1/6 (2.25” x 4.125”)*
ISSUE MATERIALS DEADLINE AVAILABLE UNITS
March December 20, 2014 6
June March 25, 2015 6
(Travel Editions)
IOTD Co-op Offer: $908*
Rate Card Savings: 47%
*1/3 Size available (4.75”x 4.125”) upon request for equal to cost of two 1/6 size ads ($1,816)
PRINT MAGAZINES
Traveler Fun Vacation Guide
This regional vacation guide is inserted into major
market newspapers. Your ad space includes
added value components of email marketing and
online lead generation through the website
TravelerFun.com
• PUBLISHED: Annually
• CIRCULATION (MAJOR NEWSPAPERS IN, IL, OH, MI, WI): 400,000
• NEWSPAPERS: Chicago Sun-Times, Indianapolis Star, Detroit Free Press,
Cincinnati Enquirer, Green Bay Gazette & Sheboygan Press
• READER PROFILE: Age 45; HHI $50-70K
• AD SIZE: 1/8 (2.23” x 3.9525”)*
ISSUE MATERIALS DEADLINE AVAILABLE UNITS
April January 10, 2015 8
IOTD Co-op Offer: $1,220*
Rate Card Savings: 35%
Value Added: online lead generation
*1/4 Size available (4.63 x 3.9525”) upon request for equal to cost of two 1/8 size ads ($2,440)
PRINT MAGAZINES
FamilyFun
FamilyFun gives parents the ideas and inspiration they
need to create unforgettable family moments. This
publication is a trusted expert on family vacations,
cooking, celebrations, play, creative projects and
learning. Written for parents with children ages 3-12.
• PUBLISHED: Monthly
• CIRCULATION (IN, IL, MI, OH, KY): 329,200
• READER PROFILE: Age 39; HHI $66K; Any college+ 66%; M 23%/ F 77%; Kids HH 75%
• AD SIZE: 1/6 (2.25” x 4.125”)*
ISSUE MATERIALS DEADLINE AVAILABLE UNITS
May January 20, 2015 6
IOTD Co-op Offer: $2,210*
Rate Card Savings: 78%
VALUE ADDED: Reader Service listings for participants both in-magazine and online,
*1/3 Size available upon request (4.75 x 4.125”)for equal to cost of two 1/6 size ads ($)
PRINT MAGAZINES
MNI Magazines
These three magazines target the health conscious woman
who is passionate about food and wellness. Experts share
fun and practical tips on cooking, nutrition, decorating,
exercise, entertaining, travel, style and beauty.
• PUBLISHED: Monthly
• CIRCULATION (INDPLS): 24,770
• READER PROFILE: Age 51; HHI $78K; some college 70%; 35% travel by car for a
vacation
• AD SIZE: 1/6 (2.25” x 4.125”)*
ISSUE MATERIALS DEADLINE AVAILABLE UNITS
May (mailed 4/9) January 2, 2015 6
July/Aug (mailed 6/13) March 6, 2015 6
IOTD Co-op Offer: $505*
RATE CARD SAVINGS: 53%
Ad will appear in Cooking Light, Food Network and Health magazines
Same creative for all three publications
*1/3 Size available (4.625” x 4.125”) upon request for equal to cost of two 1/6 size ads ($1,010)
PRINT MAGAZINES
Martha Stewart Living
This is a modern guide on every aspect of today’s
well-rounded lifestyle of women – the primary
decision makers for food, entertainment, crafting,
travel, fitness, healthy lifestyle choices and
celebrations for family and friends.
• PUBLISHED: Monthly
• CIRCULATION (Dayton, Cincinnati, Columbus, Toledo, Indianapolis,
Evansville, Fort Wayne, South Bend): 77,280
• READER PROFILE: Age 43; HHI $74,500; some college 40%
• AD SIZE: 1/6 (2.5” x 4.5”)*
ISSUE MATERIALS DEADLINE AVAILABLE UNITS
May January 14, 2015 6
IOTD Co-op Offer: $1,816
Rate Card Savings: 53%
Ad will appear in all markets listed above
*1/3 Size available (5.125” x 4.125”) upon request for equal to cost of two 1/6 size ads ($3,632)
PRINT MAGAZINES
Electric Consumer
This informative and entertaining publication is the voice
of Indiana’s electric cooperative utilities. Human interest
profiles, recipes, gardening information, travel, plus
outdoor and home improvement features are a regular
part of this consumer publication.
• PUBLISHED: Monthly
• CIRCULATION (IN): 240,377
• READER PROFILE: Age 59; HHI $59K; some college 67%; M 47%/ F 53%;
Homeowners 92%
• AD SIZE: 1/6 (2” x 3.75”)*
ISSUE MATERIALS DEADLINE AVAILABLE UNITS
May March 1, 2015 6
IOTD Co-op Offer: $810*
Rate Card Savings: 53%
Value Added: One full page advertorial that will include information about
participants
*1/3 Size available (4”x 3.75”) upon request for equal to cost of two 1/6 size ads ($1,620)
PRINT MAGAZINES
Country Living
The largest circulation rural magazine, this publication is mailed monthly to consumer members of the Rural
Electric Cooperatives in Ohio and portions of Indiana and West Virginia. The magazine feature human interest features including recipes, travel, and a calendar of events.
• PUBLISHED: Monthly
• CIRCULATION (IN): 295,042
• READER PROFILE: Age 57; HHI $62K; some college 61%; Homeowners 94%
• AD SIZE: 1/6 (2.25 ”x 4”)*
ISSUE MATERIALS DEADLINE AVAILABLE UNITS
May March 15, 2015 6
IOTD Co-op Offer: $810*
Rate Card Savings: 53%
Value Added: One full page advertorial that will include information about
participants
*1/3 Size available (4.625 ”x 4”) upon request for equal to cost of two 1/6 size ads ($1,620)
PRINT MAGAZINES
Home & Away
The official magazine for AAA members in Indiana. The
magazine keeps readers informed about new services
and AAA partners as well as travel news, exciting travel
destinations and little known places to explore and
discover in their own backyard.
• PUBLISHED: Bi-Monthly
• CIRCULATION (IN): 219,000
• READER PROFILE: Age 53; HHI $67K; some college+ 68%; M 24%/ F 76%; 98% took a
personal vacation and 83% traveled by car
• AD SIZE: 1/6 (2.25”x4.125”)*
ISSUE MATERIALS DEADLINE AVAILABLE UNITS
May/June February 4, 2015 6
IOTD Co-op Offer: $1,100*
Rate Card Savings: 40%
VALUE ADDED: Reader Service – in magazine and online
*1/3 Size available (4.75”x 4.125”) upon request for equal to cost of two 1/6 size ads ($2,200)
ONLINE OPPORTUNITIES
X
Online Lead Generation Program IOTD offers an online lead generation campaign utilizing keyword search beginning February 2, 2015. The campaign will
be optimized weekly based on cost per click and cost per lead. The program will end no later than June when the
budgeted dollars are expended. The timing is optimal to provide travel information early enough in the season to
generate travel.
The Indiana Office of Tourism Development provides a 3x match to client investment.
Each partner will receive leads from the category purchased only. A partner can purchase multiple categories, but it is
not recommended unless the partner plans to distribute separate materials based on the requested category.
Advertisers will be sent information collected weekly including first/ last names, address, and email address
in excel format.
Category Selection:
Outdoor Recreation & Sports
Small Town Experience
Arts & Culture
Family Fun
Deadline for participation: December 12, 2014
Cost to Participate: $2,000 per category
Lead delivery: Via email
Maximum number of participants:
No maximums; however, a minimum of three participants are required for each category.
ONLINE OPPORTUNITIES
VisitIndiana.com Rates
VisitIndiana.com is the official consumer website of the Indiana Office of
Tourism Development. The site was built for consumer friendliness, easy
navigation and as an effective search engine tool for everything
related to tourism in Indiana.
Homepage Sponsored Content: See next page for calendar and rates
Contests: Rate Per Month $1,500 (includes opt in entries for client use)
Brochure Ad: $1,500
Brochure Order Email Confirmation Message: $1,000
Destination Listing: $200
Things to Do Search Ad: Per Quarter $800; For Year $2,400
Lodging Section Search Ad: Per Quarter $800; For Year $2,400
Free Travel Discount Listing
Free Festival and Event Listing
3,077,652 Total Page Views
September 2013 –
August 2014
Visitindiana.com now
mobile responsive!
ONLINE OPPORTUNITIES
VisitIndiana.com Homepage Sponsored Content Calendar
X
Position #1 winter $300 spring $600 summer /fall/ holiday $750
Position #2 & #3 winter $200 spring $500 summer/fall/ holiday $650 Position #4 & #5 winter $100 spring $300 summer/fall/ holiday $550
Winter
Spring
Summer
Fall
Holiday
ONLINE OPPORTUNITIES
VisitIndiana.com Desktop Image
X
Image size: 140x140px Headline character count: 79 Body character count: 153
Sponsored
Content
Position #1
Sponsored
Content
#4 & #5
Sponsored
Content
#2 & #3
ONLINE OPPORTUNITIES
X
Consumer Monthly Email Program
FESTIVALS AND EVENTS: FEATURED EVENT Rate: $2,500 per month Subscribers: 53,257 FESTIVALS AND EVENTS: BANNER AD Rate: $750 per month Subscribers: 53,257 THINGS TO DO/TRAVEL DEALS FEATURE Rate: $2,500 per month Subscribers: 73,000 THINGS TO DO/TRAVEL DEALS: BANNER AD Rate: $750 per month Subscribers: 73,000 One feature and one banner ad is available for purchase each month per email.
The month is reserved on a first-come, first-served basis.
Account Executives: Terri Grabill
North Region
PO Box 588
NITDC
110 West Waterford St.
Wakarusa, IN 46573
P: 574.862.1434
F: 574.862.1979
Katy Cavaleri
Central Region
Magnify Marketing, LLC
PO Box 124
Whiteland, IN 46184
P: 317.535.4291
F: 317.535.9707
Kelleen Larkey
East, West, South Central
and South Region
MWM, Inc.
4350 E 1000 S-92
Roanoke, IN 46783
P: 260.410.4073
F: 260.396.2375