2015 Canada Holiday Shoppers: When and How They Shop – and What They Want

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SHOPPERS ARE PLANNING TO BUY

IN-STORE EXPERIENCE STILL A CANADIAN FAVORITE

59%

50%

34%

30%

28%

53%

46%

31%

29%

28%

Gift cards Apparel/Accessories

Toys and Games Books, Music or Movies

Homemade Gifts/Baked Goods Household Goods

Money Food or Beverage

Cosmetic/Fragrance Consumer Electronics

* SAS polled 3,458 consumers in the United States, Canada, the United Kingdom, Australia and New Zealand to uncover holiday retail trends.

19%of Canadian shoppers are planning to decrease their holiday

spending – the highest percentage among the countries surveyed.

TOP 4 FACTORS WHEN CHOOSING A GIFT

Price Bargain

In stock Brand

RATE OF RETURNS

27% of Canadians are expecting to return a gift they receive.

91% of those shoppers are likely to return the gifts in store.

WHERE WILL PEOPLE SHOP?

63%49%45%43%34%28%27%

Discount retailers

Specialty retailers

E-tailers

Department stores

Warehouse retailers

Drug stores

Local boutiques

CANADIANS EMBRACING BLACK FRIDAY AND CYBER MONDAY

22%17%

plan to shop on Black Friday

plan to shop on Cyber Monday

27-30Nov

82% of Canadians surveyed said they still plan to shop in-store during the holiday season.