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2015Annual Report
2016Business and Financial Plan
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN1
ACVB Mission To sell and market metro Atlanta and Georgia globally
as the premier conventions, meetings and tourism
destination in the regional, national and international
marketplace and favorably impact the Atlanta
economy through conventions and tourism
ACVB Vision To be the best and most hospitable city with
which to do business
About ACVB Established in 1913
Markets Atlanta to tourists, convention attendees,
meeting planners and business travelers
Promote entire destination:
• Hotels• Restaurants
• Attractions, etc.
94,571 hotel rooms in metro Atlanta
Bed tax collected on city of Atlanta accommoda-
tions (22,600 rooms), primarily in:
• Downtown • Midtown • Buckhead
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN2
“
Atlanta’s hospitality industry continued to thrive in 2015. Metro Atlanta welcomed 51 million visitors in 2015, year-
end hotel occupancy levels rose to 72 percent – the highest-ever recorded for the city of Atlanta – and the Center
for Exhibition Research ranked Atlanta third in the U.S. in total number of exhibitions with 378.
Atlanta hosted 18 major citywide conventions last year, and ACVB’s sales team booked 26 new business opportu-
nities for the city. Our group sales lead volume finished 10 percent over goal, and we grew the TAP report pace from
109 percent at the start of the year to 115 percent by year end.
We continued to affirm Atlanta as a city of championships, booking the 2018 College Football Playoff National
Championship and 2020 NCAA Men’s Final Four. At the beginning of 2016, Atlanta was also awarded Super Bowl
LIII, to be played in 2019. These three events, which will all take place at Mercedes-Benz Stadium, will be a strong
trifecta for the hospitality industry as we close out the decade.
Along with these events, our convention business remains very strong. This year, we will host 17 major citywide
conventions. Our booking pace over the next eight years continues to outperform, tracking at 112 percent.
Our destination continues to experience record-breaking success due to the dedication and talent of the ACVB staff
and our collaborative hospitality community. Atlanta remains the world’s most welcoming city, and this what keeps
our 51 million visitors coming back year after year.
President’s Letter
William PatePresident and CEOAtlanta Convention & Visitors Bureau
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN3
Chairman’s Letter
Daryl EvansChairman of the Board of DirectorsAtlanta Convention & Visitors BureauSVP Mobile, Media and Advertising StrategyMediaLink
I am honored to once again serve as chairman of the board for Atlanta Convention & Visitors Bureau. As an active
member of Atlanta’s hospitality community for 30 years, I have never seen momentum like Atlanta is experiencing
now. has experienced over the past few years.
My tenure with board started just two years after the Centennial Olympic Games. The city was coming off an unbe-
lievable high of hosting a world-class event. The wheels of development began to turn, with plans for a reinvented
convention and tourism corridor centered around Centennial Olympic Park, which included Georgia Aquarium,
World of Coca-Cola and the Children’s Museum of Atlanta.
In 2014, the city welcomed additional hospitality product which included the Center for Civil and Human Rights,
College Football Hall of Fame and Chick-fil-A Fan Experience and the Atlanta Streetcar. Centennial Olympic Park is
now the centerpiece it was always envisioned to be.
In 2015, development continued beyond Downtown. Zoo Atlanta, Center for Puppetry Arts and Atlanta History Cen-
ter unveiled expansions and new exhibits. The Shops of Buckhead Atlanta and Krog Street Market joined Ponce
City Market on the city’s shopping and dining scene.
As we look ahead to the end of the decade, our momentum will continue to be unmatched due to the dedication of
ACVB staff and our members of the hospitality community.
Reprising my role as chairman of the board of directors, I look forward to working with the board, the leadership
and staff of ACVB to ensure the success of our industry in 2016 and for many years to come.
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN4
ACVB Convention Marketing Fund
Current contract dated 1984 with expiration in 2017, major amendments in 1992 and 2011
Contract is between ACVB and Georgia World Congress Center Authority
Bed Tax Background
First 7%
Last 1%
100%
22.5%ACVB
39.3%Georgia Dome
28.56%City of Atlanta
9.64%GWCC
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN5
36%TRANSPORTATION
21%LODGING
2015 DOMESTIC VISITOR EXPENDITURES
$15 Billion
Impact of Meetings, Events and Tourism
19%DINING
13%SHOPPING/RETAIL
8%ENTERTAINMENT/RECREATION
3%MISCELLANEOUS
51 Million
250,000
$2.5 Billion
VISITORS IN 2015
metro Atlanta residents are employed in the leisure and hospitality industry
in new hospitality development to close out the decade
ATLANTA WILL OPEN
14M36MDOMESTIC BUSINESSDOMESTIC LEISURE
1.2MINTERNATIONAL
MISC...
2015Highlights
7
2014 ANNUAL REPORT 2015 BUSINESS AND FINANCIAL PLAN
in City of Atlanta reached a record-high at
OCCUPANCY
LEVELS
RE-LAUNCHED ATLANTAMEETINGS.COM with improved resources for meeting planners
reaching a year-end level of revenue growth of
2015 ACVB Awards Meetings & Conventions Gold Service Award
23rd consecutive year
Successful Meetings Pinnacle Award 24th consecutive year
Cvent top 50 cities for meetings and events Atlanta ranked No. 5
Smart Meetings Platinum Choice Award 5th consecutive year
Corporate & Incentive Travel Award of Excellence 2nd consecutive year
SilverTelly Marketing attendance building video
PRSA Georgia Phoenix Award “Atlanta Welcomes the World” media relations campaign
Allie Award Hospitality Hall of Fame ceremony
2015 Highlights
72%RANKED
7thin occupancy growth among the
TOP 25 DESTINATIONS
IN THE U.S.
ATLANTA
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN8
Grew TAP Report pace at
109% 115%
10%
860c o n v e n t i o n s ,meetings & events
representing
NEW BUSINESS OPPORTUNITIES BOOKED
26OVER GOAL
GROUP SALES LEAD VOLUME UP
ACVB HOSTED
at start of year to
by year
end
Sales Highlights
major citywide conventions
HOSTED
18
528,185 ROOM NIGHTS
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN9
Convention Services
12 TO PROMOTE ATLANTA FOR 2016 CONVENTIONS
annual UpNext Atlanta in Washington, D.C., which was attended by
Served on American Alliance of Museums hospitality committee
35 customers
HO
ST
ED
CUSTOMERPLANNING SITE VISITS
major customer events 1122ND
Worked with trade show sales to plan and host TSNN AWARDS, which brought in 50 VIP SHOW MANAGERS and 200 OTHERINDUSTRY REPRESENTATIVES.
TRAVELED TO
HOSTED
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN10
International Tourism
40 325
a prestigious three-day event attended by top tourism leaders from China and the U.S.
INTERNATIONALattendees from 15 countries
FAM trips DRAWINGH
OS
TED
10 13TRADESHOWS
Participated inINTERNATIONAL
SALESMISSIONS
Awarded 2017 U.S.-China Tourism Leadership Summit
Organized successful industry briefing on
“International Tourism to Atlanta” at the Jimmy Carter Presidential Library and Museum
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN11
Membership
Hosted six Connect events, five
member orientation meetings, three
industry briefing events and nine FMO
training sessions, drawing
ATTENDEES
Inducted three new members into the
ATLANTA HOSPITALITY
HALL OF FAME
119NEW MEMBERS
75membership retention rate
Secured
ACVBattendees815
ANNUAL MEETING
drew
1,823
ATTENDEES496%
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN12
Marketing
14%67%
INCREASED LEISURE
CAMPAIGNIMPRESSIONS
SIXNEIGHBORHOOD
VIDEOS
INCREASED WEB TRAFFIC
INCREASED eNewsletter IMPRESSIONS
SUCCESSFULLY EXECUTED
THREE CONSUMER
CO-OP CAMPAIGNS
11%
Launched SITSum, a social media influencer
conference resulting in 93 million impressions during the three-day event
YEAR
OVER
YEAR
AND A 12-MONTH MEETING PLANNER CAMPAIGN
Created
NEWS
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN13
Public Relations
Continued implementation of three-year international PR plan, including five international FAM trips from France, UK, India, Mexico and Brazil
on Atlanta.
Directly influenced
12396
CONSUMER STORIES ANDCONVENTION TRADE STORIES
60 VISITING MEDIA
Hos
tedRANKED
TRAVEL + LEISURE’S
“Most CHARMING”
“Friendliest CITIES”AMONG
2016BusinessFinancial
Plan and
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN15
2016 Goals
12345
Achieve 100 percent attendance goal for major citywide conventions
Increase room night bookings and maximize 1% convention marketing fund
Increase visibility of Atlanta as one of the top U.S. meeting and travel destinations
Maintain Atlanta.net as the premier hospitality online marketing platform
Continue to position ACVB as an industry expert nationally and as the singular voice of hospitality in Atlanta
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN16
“
Increase room night bookings and maximize 1% convention marketing fund
New or significant ramp up in focus
Expand group travel market by hosting National
Tour Association (NTA) annual meeting
> Top tour operators controlling the majority of
domestic group tours
> Expose these tour operators to all of Atlanta’s
major assets
Expand international travel by hosting Travel
South – International Showcase
> International travel buyers with a specific
interest in the South
> Expose these travel buyers to all of Atlanta’s
major assets
> Partner with Rhythms of the South to
maximize opportunity
Shift our sales message to the anticipated GWCC
connector and hotel. As these projects continue to
be considered, we will create the buzz during the
booking window to ensure we capture
incremental convention business if these projects
come to fruition.
Continue or enhance focus from prior year
Expand opportunities within the emerging
“Independent Show Organizer” (for-profit) market
Re-vamp sales programs to maximize exposure
Re-structure CEO Lounge at ASAE annual meeting
based upon 2015 experience
Further optimization of in-house sales efforts and
small meetings
Restructure Midwest sales strategy in order to
better maximize opportunities
Roll out conversion to new CRM system through-
out the company
Re-develop key customer engagement strategy
with key accounts
Finalize all details for major sporting bid
specifications
Significant increase in focus on China with U.S. –
China Tourism Leadership Summit
Adding eight new sales programs and retiring 11
existing sales programs
Finalize details on additional third-party partner
program
Host four meeting planner FAM tours, totaling 100
participants
Host sales missions in Washington, D.C. and
Chicago
Attend one major prospect’s event per quarter
Quarterly regional sales calls by each manager
Identify 25 trade shows not considering Atlanta
and attend their convention
Continue efforts in the medical, manufacturing,
construction, financial, energy and education
industries to support the sales team’s emerging
industries strategy
Host 25 FAM trips for international tour operators
Participate in 55 industry events and trade shows
to highlight Atlanta as a premier meeting and con-
vention destination
2016 Goals (continued)
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN17
“
Further enhance our partnership with the major
third-party partners and monitor production quarterly
Continue to optimize Atlanta’s destination advertising
campaign targeted to meeting planners to achieve
maximum reach and impact
Achieve 100 percent attendance goal for major citywide conventions
New or significant ramp up in focus
Work with convention planners to maximize
destination marketing opportunities and utilization
of attendance-building enhanced services offerings
> Market Atlanta at 12 customer conventions in
preparation for their 2017 convention in Atlanta
> Expand Convention Services (CS) role and
increase level of engagement and time spent
with customer accounts by adding an additional
CS manager and re-allocating balance
of accounts per manager
> Develop service strategy for major sporting
events by early participation of dedicated CS
leads in LOC planning efforts, aligning CS
services and resources with LOC needs, and
developing internal LOC for inter-department
support
Continue or enhance focus from prior year
Coordinate media FAMs with PR for top citywide
groups
Launch scalable and responsive mini-sites for all
ACVB convention and meeting clients
Work with PR and marketing to repurpose ACVB
advertorials, articles and releases for customer-
to-attendee communications and news sections
Introduce new exhibitor e-newsletter, customizable
for citywide customers to support exhibit sales and
services
Active participation in event services educational
resources/webinars to learn best practices and
new ideas in attendance-building efforts from
external organizations and cities via CS
membership in ESPA
Ensure ACVB efforts are aligned with clients’ goals
for major groups
Continue targeting attendees with destination
content through social media channels
Continue exploration of most effective manner to
facilitate increased international meeting atten-
dance
Develop integrated branding mini-sites, providing
online attendance-building marketing for all
full-service citywide groups
Re-design international websites to provide
relevant destination content
Continue to build value for customers and
sponsors with UpNext supplier showcase and
presentation to highlight Atlanta resources for
marketing and event planning
Launch I Am ATL stories with associated itinerary
content
2016 Goals (continued)
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN18
“
Increase visibility of Atlanta as one of the top U.S. meeting and travel destinations
New or significant ramp up in focus
Expand leisure marketing of I Am ATL destination-
awareness campaign and evolve the meeting
planner campaign
Develop an international sales presentation
with in-language VO, prioritizing South American
markets
Continue or enhance focus from prior year
Maximize regional partnerships/alliances focusing
on international visitation
Launch meeting planner-oriented editorial strategy
with relevant monthly articles
Leverage Music Voyager video to create episodic
content and distribute across appropriate channels
Enhance the media buying strategy to more effec-
tively span digital and social channels to reach the
target audiences
Host a social media influencer FAM/conference
with national and international reach
Provide sales and service with enhanced collateral
and tools
> Print pieces and trade show booths
Extend partnership approach with EventSphere to
other housing companies to influence attendance
of midsize groups
Continue integration of brand messaging across all
communication channels
Integrate storytelling approach to evolve brand
creative and messaging for richer destination
experiences
Leverage new and emerging product, existing
assets, industry research and current news to drive
continuous editorial destination coverage
Continue with refreshed summer, Halloween and
holiday co-op campaigns
Curate weekend getaway experience packages for
target audience
Maintain Atlanta.net as the premier hospitality online marketing platform
New or significant ramp up in focus
Design and execute for mobile to reflect significant
behavioral shift online from desktops to mobile
devices
Continue or enhance focus from prior year
Significantly expand use of video and strong
visuals to drive traffic
Train sales and convention services to leverage
new online resources and increase relevancy and
visibility of AtlantaMeetings.com
Expand international websites to include Chinese
and additional relevant destination content
2016 Goals (continued)
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN19
“
Continue positioning Atlanta.net assets (web,
mobile web, social) as the definitive source for
information on what to see and do in Atlanta
Ongoing refinement of successful search engine
optimization (SEO) strategy to drive qualified traffic
to key content categories
Ongoing refinement eCRM (includes social) pro-
gram to maximize user engagement while growing
user base
Optimize ad model to leverage growth of mobile
and provide additional revenue opportunities
Continue to position ACVB as an industry expert nationally and as the singular voice of hospitality in Atlanta
New or significant ramp up in focus
Marketing to provide membership with enhanced
selling tools – collateral, business case and tiered
digital/social packages
Rollout of new company-wide CRM software
Continue or enhance focus from prior year
Continue focus on cabinet alignment against
industry priorities and initiatives
Engage public and private sector by serving
on boards, fulfilling speaking engagements and
utilizing Atlanta executives in ACVB sales efforts
Maintain relationships with city and state
administrations
Maintain leadership positions on hospitality
industry boards
Highlight industry expertise through guest columns
and editorials
2016 Goals (continued)
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN20
“
Total revenue up 4.7 percent
> Public sector revenue up 3.5 percent over 2015
forecasted year-end (2015 up 7.5 percent over
2014)
> Private sector up 7.3 percent due to program
variations and hosting industry meetings
Payroll and related expenses, for ACVB only, up
6.5 percent
> 2.5 percent performance-based merit increase
pool
> Three new positions (two added year end 2015)
> Group insurance renewal increase
Direct promotional expenses up 6.9 percent due to
increased revenue available for programs and due
to marketing fund
Operating expenses and expenses against capital
assets are relatively flat
2015 Financials
Total Public Sector Revenue
2016 BUDGET 2015 FORECAST
Georgia World Congress Center - Atlanta $13,516,866 $13,025,000
Georgia World Congress Center - Fulton Co. $35,000 $35,285
Atlanta Convention Marketing Fund - 80% $6,865,710 $6,615,873
Atlanta Convention Marketing Fund - 20% $1,716,427 $1,653,968
Total Public Sector Revenue $22,134,003 $21,330,126
Total Private Sector Revenue2016 BUDGET 2015 FORECAST
Annual Meeting/HHOF/HBN $150,000 $143,000
Contributed Services $4,110,575 $3,415,000
Co-op Cash Support $1,464,340 $1,300,500
Grants/Sponsorships $15,000 $13,500
Internet Revenue $175,000 $181,000
Membership Dues $1,375,000 $1,420,000
Membership Services $20,000 $17,000
Other Revenue $221,000 $372,000
Publication ad Revenue $1,200,000 $1,275,000
Total Private Sector Revenue $8,730,915 $8,137,000
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN21
“
2015 Financials
Total Expense2016 BUDGET 2015 FORECAST
Direct Promotional Expense $11,835,242 $11,067,344
Expense Against Capital Assets $1,675,000 $1,541,500
Other Operating Expense $923,510 $966,150
Payroll and Related Expense $9,280,340 $8,711,000
Transfer to ACMF Reserve $6,865,710 $6,615,873
Total Expense $30,579,802 $28,901,867
Total Budget By Corporate Entity2015 REVENUE 2015 EXPENSE
Atlanta Convention & Visitors Bureau, Inc. $27,963,918 $27,874,982
ACVB Enterprises, LTD $1,375,000 $1,204,820
ACVB Foundation, Inc. $1,526,000 $1,500,000
$30,864,918 $30,579,802
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN22
ACVB Executive Team
Daryl EvansChairman of the Board of Directors
William PatePresident and CEO
Gregory PierceExecutive Vice President, CAO/CFO
Mark VaughanExecutive Vice President, Chief Sales Officer
Andrew WilsonExecutive Vice President, Chief Marketing Officer
Amy PattersonVice President, Business Development and Corporate Events
Marcus MargerumVice President, Community and Governmental Affairs
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN23
2015 Board of Directors
Chairman, Board of Directors & Executive Committee
Daryl Evans SVP Mobile, Media and Advertising StrategyMediaLink
President & CEO
William PatePresident & CEOAtlanta Convention & Visitors Bureau
Chair, Advisory Board
Chris Womack EVP and President, External AffairsSouthern Company
Vice Chair/Chair-Elect
Daryl Evans SVP Mobile, Media and Advertising StrategyMediaLink
Chair, ACMF Committee/Secretary
Ken Bernhardt Regents Professor of Marketing EmeritusGeorgia State University
Vice Chair, Treasurer
Ben Shanley SVP, National Foodservice OperationsCoca-Cola North America
Vice Chair, Compensation Committee
Erica Qualls-Battey General ManagerAtlanta Marriott Marquis
Vice Chair, Finance & HR Committee
Stan Wilson Managing PartnerElarbee, Thompson, Sapp & Wilson LLP
Executive Committee
Ed Baker PublisherAtlanta Business Chronicle
Debby Cannon Director, School of HospitalityGeorgia State University- Cecil B. Day School of Hospitality
Chris CoanVP & General Manager, Business & Government Markets Gas South
Tommy Dortch, Jr.President & CEOTWD, Inc.
Nancy Oswald Co-Owner/Director of MarketingRuth’s Chris Steak House
Sharon Goldmacher Presidentcommunications 21
Jo Ann Herold CMOInterface
Raymond B. King President & CEOZoo Atlanta
Brad Koeneman General ManagerHilton Atlanta
George McKerrow, Jr.Co-OwnerTed’s Montana Grill
Peter McMahon General ManagerHyatt Regency Atlanta
Peter Moraitakis Senior Vice President & COOUnited Distributors, Inc.
Frank PoeExecutive DirectorGeorgia World Congress Center
Jeff Portman President & CEOAmericasMart, Inc
Kris ReinhardMembership Committee Chair General ManagerFifth Group Restaurants
Derek SchillerPresident, Business Atlanta Braves
Alexis ScottBoard Member
Ron TarsonGeneral ManagerWestin Peachtree Plaza
Armand VariVPJacoby Development Inc.
ACVB Board
Leona Barr-DavenportPresidentAtlanta Business League
Karen BremerExecutive DirectorGeorgia Restaurant Association
Candace ByrdChief of Staff, Office of the MayorCity of Atlanta
Mark CastriotaGeneral ManagerLoews Atlanta Hotel
Pedro Cherry CFAGeorgia Power Company
William CiccaglioneGeneral ManagerUnderground Atlanta
Robert CogginPresidentAlpine Marketing Consultants
Tony ConwayPresident & CEOA Legendary Event Design & Catering
Dan CorsoExecutive DirectorAtlanta Sports Council
Mike DangerfieldPresidentCarey Executive Limousine
Bobby Donlan Managing PartnerDonlan & Greenbaum’s New York Prime Restaurant
Brooke EdmondExecutive Vice PresidentJackmont Hospitality, Inc.
Mark ElliottPartnerTroutman Sanders, LLP
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN24
2015 Board of Directors
Julia Emmons Board Member
Jorge Fernandez VP, Global CommerceMetro Atlanta Chamber
Hector GallardoVP, SalesCoca-Cola Company
Neel Gandhi Associate PrincipalMcKinsey & Co.
Nathaniel R. Goldston III Chairman & CEOGourmet Services, Inc.
John Grant, Jr.Executive Director Celebration Bowl
Kevin Green President & CEOMidtown Alliance
Sheffield HalePresident & CEOAtlanta History Center / Margaret Mitchell House
Heather Lisa HalpernGeneral ManagerNorth Georgia Premium Outlets
DeWayne HerbertMall ManagerSimon Property Group, Lenox Square & Phipps Plaza
Virginia HepnerPresident & CEOWoodruff Arts Center
Robert HopePresidentHope - Beckham, Inc.
Ben JohnstonPresident & CEOMedia Brokers International
Richard JonesDirector of SalesPresenting Atlanta
Niko KaratassosDirector of OperationsBuckhead Life Restaurant Group
Kevin Langston Assistant Commissioner for TourismGeorgia Department of Economic Development
Tim MapesSVP, MarketingDelta Air Lines, Inc.
David Marvin PresidentLegacy Property Group
Sam MassellPresidentBuckhead Coalition, Inc.
Kent MatlockChairman & CEOMatlock Advertising & PR
John MetzCEOGreazey Spoon Development Company
Hala ModdelmogPresidentMetro Atlanta Chamber
Hal NowakOwnerHal’s of Atlanta
Adam NoyesSVPProof of the Pudding
Eric O’BrienPartnerJackson Spalding
Keith T. ParkerGeneral Manager/CEOMARTA
Robert PattersonPresident200 Peachtree
Mark PettitPresident & CEOCreaxion
Fred RichCEOOlympus
A.J. RobinsonPresidentCentral Atlanta Progress
Andrew SaltzmanEVP & Chief Revenue OfficerAtlanta Hawks and Philips Arena
Jamie Sims Founder & Chief WITH OfficerWITH/Sims
Steve SmithBoard Member
Miguel Southwell Aviation General ManagerHartsfield-Jackson Atlanta International Airport
Jim SprouseExecutive DirectorGeorgia Hotel & Lodging Association
John StephensonDirector of strategic partnerships and special projectsChick-fil-A
Gary StokanPresidentChick-fil-A Peach Bowl
Guy ThomsonSr. Vice PresidentPittypat’s Porch Restaurant
Rick ThorpeAssociate Athletics Director, Sales & Fan ExperienceGeorgia Tech
Dan Vargas CEODortch Vargas Amigos
Allan VellaPresidentThe Fox Theatre
Anderson WalstonGeneral ManagerFreeman
Dexter WarriorPrincipal & COOT. Dallas Smith & Co.
Bob Williams PresidentAtlanta Hawks and Philips Arena
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN25
2016 Board of DirectorsChairman, Board of Directors &
Executive Committee
Daryl Evans SVP Mobile, Media and Advertising StrategyMediaLink
President & CEO
William PatePresident & CEOAtlanta Convention & Visitors Bureau
Chair, Advisory Board
Chris Womack President, External AffairsSouthern Company
Vice Chair, ACMF Committee/Secretary
Ken Bernhardt Regents Professor of Marketing EmeritusGeorgia State University
Vice Chair, Secretary
Chris Coan VP & General Manager, Bus. & Govt. MarketsGas South
Vice Chair
Erica Qualls-Battey General ManagerAtlanta Marriott Marquis
Vice Chair Treasurer
Stan Wilson Managing PartnerElarbee, Thompson, Sapp & Wilson LLP
Executive Committee
Ed BakerExecutive in ResidenceGeorgia State University
Karen Bremer CEOGeorgia Restaurant Association
Debby Cannon Director, School of HospitalityGeorgia State University- Cecil B. Day School of Hospitality
Tommy Dortch, Jr. President & CEOTWD, Inc.
Sharon GoldmacherPresidentcommunications 21
Raymond B. King President & CEOZoo Atlanta
Brad Koeneman General ManagerHilton Atlanta
George McKerrow, Jr.Co-OwnerTed’s Montana Grill
Peter McMahon General ManagerHyatt Regency Atlanta
Peter Moraitakis Senior Vice President & COOUnited Distributors, Inc.
Nancy Oswald Co-Owner/Director of MarketingRuth’s Chris Steak House
Frank Poe Executive DirectorGeorgia World Congress Center Authority
Jeff PortmanPresident & CEOAtlanta Convention Centerat AmericasMart
Kris ReinhardMembership Committee Chair PartnerFifth Group Restaurants
Derek Schiller President, Business Atlanta Braves
Alexis Scott Board Member
Ben Shanley SVP, National Foodservice OperationsCoca-Cola North America
Ron TarsonGeneral ManagerWestin Peachtree Plaza
Armand Vari Vice PresidentJacoby Dev. Inc.
ACVB Board
Cynthia AlfordManaging DirectorDestination South Meetings & Events
Leona Barr-DavenportPresidentAtlanta Business League
Candace ByrdChief of Staff, Office of the MayorCity of Atlanta
Mark CastriotaGeneral ManagerLoews Atlanta Hotel
Pedro CherrySVP, Metro Atlanta RegionGeorgia Power Company
Charlie CobbDirector of AthleticsGeorgia State University
Robert CogginPresidentAlpine Marketing Consultants
Tony ConwayFounder & CEOLegendary Events
Dan CorsoExecutive DirectorAtlanta Sports Council
Mike DangerfieldPresidentCarey Executive Limousine
Bobby Donlan Managing PartnerDonlan & Greenbaum’s New York Prime Restaurant
Brooke EdmondExecutive Vice PresidentJackmont Hospitality, Inc.
Bijan Eghterdari PresidentLanier Parking
Mark ElliottPartnerTroutman Sanders, LLP
Julia EmmonsBoard member
Jorge Fernandez VP, Global CommerceMetro Atlanta Chamber
Hector GallardoVP, National SalesCoca-Cola Company
Alex GonzalezBoard MemberCreative Growth Ventures, LLC
Nathaniel R. Goldston IIIChairman & CEOGourmet Services, Inc.
John Grant, Jr.Executive DirectorCelebration Bowl
2015 ANNUAL REPORT 2016 BUSINESS AND FINANCIAL PLAN26
2016 Board of Directors
Martin Gray CMOGeorgia Aquarium
Kevin Green President & CEOMidtown Alliance
Sheffield Hale President & CEOAtlanta History Center / Margaret Mitchell House
Heather Lisa HalpernGeneral ManagerNorth Georgia Premium Outlets
Virginia Hepner President & CEOWoodruff Arts Center
Jo Ann Herold VP, Brand MarketingInterface
Robert Hope PresidentHope - Beckham, Inc.
Ben Johnston President & CEOMedia Brokers International
Richard JonesPresidentPresenting Atlanta
Niko Karatassos President & CEO Buckhead Life Restaurant Group
Kevin Kobishop General Manager Sheraton Atlanta Hotel
Kevin LangstonDeputy Commissioner For TourismGeorgia Department of Economic Development
Robert LoweGeneral ManagerMandarin Oriental Atlanta
Tim Mapes SVP, MarketingDelta Air Lines, Inc.
David Marvin PresidentLegacy Property Group
Sam Massell PresidentBuckhead Coalition, Inc.
Stan MorrellDirector Stone Mountain Park
Kent Matlock Chairman & CEOMatlock Advertising & PR
Rich McKay President & CEOAtlanta Falcons
John Metz CEO & OwnerSterling Spoon Management Services
Hala ModdelmogPresidentMetro Atlanta Chamber
Hal Nowak OwnerHal’s of Atlanta
Adam Noyes SVPProof of the Pudding
Eric O’BrienPartnerJackson Spalding
Keith T. ParkerGeneral Manager/CEOMARTA
Mark PettitPresident & CEOCreaxion
Jack PribloDirector of Corporate MarketingGeorgia Pacific
Fred RichCEOOlympus
A.J. Robinson PresidentCentral Atlanta Progress
David RubingerPublisherAtlanta Business Chronicle
Andrew SaltzmanEVP & Chief Revenue OfficerAtlanta Hawks and Philips Arena
Kris SheaVP, Business DevelopmentThe Juice Studios
Jamie SimsCEO & President WITH/Sims
Steve SmithSr. ConsultantPendleton Group
Jim Sprouse Executive DirectorGeorgia Hotel & Lodging Association
John Stephenson Director, Strategic Partnerships & Special ProjectsChick-fil-A, Inc.
Gary StokanPresident & CEO Chick-fil-A Peach Bowl
Scott StuckeyGeneral ManagerOmni Atlanta Hotel at CNN Center
Guy ThomsonVP & Co-OwnerPittypat’s Porch Restaurant
Rick ThorpeAssociate Athletics Director, Sales & Fan ExperienceGeorgia Tech
Drew Tull General ManagerSouthern Exchange at 200 Peachtree
Jane TurnerExecutive DirectorChildren’s Museum of Atlanta
Dan VargasCEODortch Vargas Amigos
Allan VellaPresidentThe Fox Theatre
Anderson WalstonGeneral ManagerFreeman
Dexter WarriorPrincipal & COOT. Dallas Smith & Co.
Bob WilliamsPresidentAtlanta Hawks and Philips Arena
233 Peachtree Street, NE, Suite 1400, Atlanta, GA 30303
ALL RIGHTS RESERVED. COPYRIGHT © 2016