Northeast Corridor Revitalization Work Plan

2015 Annual Report

Each year, the Northeast Corridor (NEC) Steering Committee develops and implements a

Work Plan of short-term tasks to facilitate the accomplishment of the of the goals and

strategies of the 2014-2018 NEC Revitalization Plan.

The purpose of this document is to highlight the outcomes of the 2014 NEC Work Plan in

each of the four Revitalization Plan focus areas: Organization, Design, Marketing, and

Business Development.

Marketing

Business Development

ANNUAL

REPORT

Design

Organization

January 2016

20

15

NEC Business Development

Meeting

August 2015

Clean Up Event

October 2015

ORGANIZATION

DESIGN

Organization of a strong support base is critical for maintaining the

momentum of a revitalization program over the course of many

years. A strong organizational structure includes a comprehensive

representation of stakeholder groups, is action-focused, and evolves

as the work plan progresses.

Year 2015 focused on growing the support base of the NEC business

community through the NEC Business Alliance.

2015 Work Plan Outcomes

3 Business Development Meetings conducted

NEC Business Alliance established

6 NEC Business Alliance meetings

Design refers to the appearance and function of NEC properties and

infrastructure. Improving the overall design of the corridor will make

the area more attractive to investors and customers.

Year 2015 focused on implementing NEC Enhancement Matching

Grants

2015 Work Plan Outcomes

$100K in Enhancement Grants awarded to 7 properties

El Camino Real Signage Designation

Clean Up Event preparation for Senior Center Grand Opening

El Camino Real Signage

NEC Business Alliance Flyer

Pollo Tropical

MARKETING

BUSINESS DEVELEOPMENT

Marketing positions the NEC for investment by promoting the corri-

dor’s benefits, potential, and opportunities for business develop-

ment.

Year 2015 focused on improving communications between all

stakeholders via social media networks and enhanced marketing ma-

terials.

2015 Work Plan Outcomes

Distribution of materials announcing meetings, events

Launch of NEC Facebook (Northeast CorridorSA) and Twitter

(@necorridorsa)

Development of NEC Business Alliance flyer

Business development is essential to the NEC’s long-term eco-

nomic vitality. It is important for business attraction efforts that the

spending power and demand for goods and services in the abutting

residential areas remains strong.

Year 2015 focused on promoting NEC development incentives and

new business openings

2015 Work Plan Outcomes

Welcomed the following new businesses: Tip Top Café,

FastSigns, Pollo Tropical, Signs of SA expansion, Family

Dollar

Over $26 million in private investment in the NEC

Family Dollar

Northeast Corridor Improvement Partnership

northeastcorridorsa.com

@necorridorsa

Northeast CorridorSA

The Northeast Corridor (NEC) is located in

NE San Antonio along Perrin Beitel and Nac-

ogdoches Roads between NE Loop 410 and

O’Conner Rd. It includes Naco Perrin Blvd.

and sections of Thousand Oaks Dr.

In 2014, the City of San Antonio adopted a

multi-year, public-private Revitalization Plan

for the NEC to bring economic development

and reinvestment to the area.

Learn more and keep up -to- date on the latest

NEC news at :