2015 AGRITECHNICA

Used tractormarket in eUrope

DLG TREND MONITORWhat eUropean

farmers anticipate

neW dealer and service centre

EUROSKILLSinternationalprofessional championships

AGRITECHNICAINTERNATIONAL DEALER MAGAZINE

2015

CLIMMARCentre de liaison international de Marchands de Machines Agricoles et des Réparateurs

A publication by:

4–5July2015 Agro-Tech Minikowo www.agro-tech-minikowo.pl Poland

13–16August2015 DLG - ÖÇP Tarım ve Teknoloji Günleri www.tarimtekgunleri.com Turkey

27–30August2015 AgriPlanta Vest www.agriplanta-vest.ro Romania

16–18September2015 Forest Romania www.forestromania.com Romania

7–10October2015 AgroTech Russia www.agrotechrussia.com Russia

25–28November2015 Animall Antalya www.dlgfuarcilik.com Turkey

15–16December2015 Sino-German BioEnergy Annual Conference www.biogaschina.com.cn China

2–4February2016 AgroFarm www.agrofarm.org Russia

19–21February2016 FERMA www.targiferma.com.pl Poland

9–11March2016 BioEnergy Italy www.bioenergyitaly.com Italy

www.DLG-International.com

IMPRINT

PublisherDLG Service GmbH Eschborner Landstraße 122 60489 Frankfurt, Germany

Editorial comittee:Ulrich Beckschulte, LandBauTechnik-Bundesverband e.V. / CLIMMAR Heinzbert Mies, DLG Service GmbH Rainer Rupalla, DLG-Verlag GmbH

Editor in chief:Freya von Czettritz, DLG Service GmbH

Layout:Andrea Trapani, DLG-Verlag GmbH

Editorial office:DLG-Verlag GmbH Eschborner Landstraße 122 60489 Frankfurt, Germany

Printed by:Schleunungdruck Eltertstraße 27 97828 Marktheidenfeld, Germany

Photos:DLG Service GmbH LandBauTechnik-Bundesverband e.V.

04 Foreword

06 International Dealer and Service Centre

07 “Where can I find what” – the new key area concept

08 The ‘new’ Workshop LIVE 2015 event

10 Information Centre for the Used Machinery Trade

11 Visitor comments on AGRITECHNICA

12 Systems & Components

13 Campus & Career

14 DLG Trend Monitor

16 Used tractor market analysis

18 EuroSkills – international professional championships

20 DSI survey

22 Important information for visitors

AGRITECHNICAINTERNATIONAL DEALER MAGAZINE

2015

AGRITECHNICA – INTERNATIONAL DEALER MAGAZINE4

30 YEARS OF

FREYA vOn czEttRitzAGRITECHNICAProject Manager

Dear dealers,

This year marks 30 years of AGRI-TECHNICA, the world’s largest agri-cultural machinery and equipment show, which has been taking place every two years since 1985. And this year we are once again expecting around 2,800 exhibitors from more than 50 countries. This world-leading event will be home to the very latest solutions for the future of crop pro-duction. There will be an exciting array of agricultural innovations to explore across 24 halls – making this an unparalleled forum for networking, gaining inspiration and fact-finding.

AGRITECHNICA is becoming ever more popular year on year. Not just among farmers but also among con-tractors, machinery rings – and, of course, among you, the dealers, as a key link between manufacturer and end customer. So this year Hall 2 will be dedicated entirely to the trade and services industry. Our new interna-tional Dealer and Service centre will be open for you to use throughout the entire event. Here you’ll find profes-sional solutions to any issue that may arise from your business activity – from a market place for new and ma-ture spare parts to advice on financing and haulage. This is the go-to place for meeting national and international farm machinery dealers. So please do come along and visit us in Hall 2. You’ll find a very warm welcome there.

Right next door will be the informa-tion centre for the Used Machinery trade, where more than 50 companies will be selling used machinery and allied services. To complement

the comprehensive offering in Hall 2, this year sees the return of our unique Workshop LivE stand, where we give visitors a taste of day-to-day life in a workshop and demonstrate just how multi-faceted and attractive a career as an agricultural and construction machinery mechanic can be. As a potential employer, you can use this unique platform to talk to and recruit the next generation of professionals in this field. Read more on this on pages 10–11.

This year there is a new feature to bear in mind when planning your visit: the VIP Card has been replaced with a voucher system. So before you come, don’t forget to trade in your day pass voucher for an admission ticket by going to our website. You’ll find more information on this on page 23.

Plenty of old favourites, but lots of new, exciting and dynamic features as well – that’s what you’ll find at this year’s AGRITECHNICA. We’re a trade fair at which agricultural machinery dealers are playing an ever more im-portant role, and we’re home to every aspect of the business and its national and international associations.

I hope you enjoy reading this bro-chure and that it will give you an ex-citing taste of the world’s biggest agri-cultural machinery and equipment event here in Hanover in November. We look forward to welcoming you to AGRITECHNICA 2015!

The woRld’s leadINg TRade faIR

FOREWORD

AGRITECHNICA – INTERNATIONAL DEALER MAGAZINE 5

ERik HOgERvORStPresident of CLIMMAR

European roof of national Dealers and

Repairsmen Association

CLIMMAR is the international distributors network of national associations and their member companies in the Agricultural Machinery and Equipment sector.

foR agRIculTuRal eNgINeeRINg

Dear colleagues,

Within Climmar we work on better conditions for the dealers, more uni-fied regulations in Europe and the Eu-ropean promotion of our profession. This year‘s edition of AGRITECHNICA will have a maximum contribution on this work as there will be a large area (“Werkstatt live” in Hall 2) to promote our jobs and a meeting point where you are all invited to hear the last po-sitions of our work and help us with your ideas: the International Dealers‘ and Service Center, also in Hall 2. In this way Climmar is able to support your national branch organization‘s items in the best way.

The presentation of the European results of the dealer satisfaction index will be a central item to improve the relationship between you as a dealer and the manufacturer. Over the last years we have really seen a big im-provement with the manufacturers that are positive against this survey and a decrease in satisfaction with some manufacturers that ignore the needs of their dealers. In fact this re-sult is not only in satisfaction but also in market share. These results encour-age us to continue our work on the DSI and ask all European dealers to fill in the national questionnaires. Please ask for the results and your possibility to participate at the Climmar counter in Hall 2.

We find ourselves in challenging time where EU regulations have a huge impact on our business. One of these items is the new regulation on Repair and Maintenance Information (in force from 2018). This will probably change

the way we work in the chain dramati-cally. Within Climmar we are working hard to be ready for these changes so all European dealers are able to con-tinue their service for the customers without being forced into investments that will make it hard to survive.

We are all working in a beautiful branch where we contribute to the most basic needs of the world’s pop-ulation – this with the challenge to increase production with respect for the environment. Together we can contribute to keep these goals as clear as possible with respect for all people that are working in it.

As more than 30,000 dealers from all over the world will visit AGRI-TECHNICA it is fair to say that the importance of this exhibition for the agricultural world is above all doubts. In the present time the actual sales on an exhibition are mostly less than we would want, but perhaps the impor-tance of an exhibition is more to cre-ate an overview for the customers of what the industry is capable of. With this we make our customers (young or old) proud to be a farmer and inspire them to improve their production with new techniques. The result of the ex-hibition is in this case shown over the year after the show. AGRITECHNICA as a meeting point of all stakeholders in agriculture is in this case your big-gest profit.

See you soon in Hall 2!

AgRitEcHnicA

CLIMMARCentre de liaison international de Marchands de Machines Agricoles et des Réparateurs

FOREWORD FOREWORD


The new Dealer and Service Centre

Ulf Kopplin is president of LandBauTechnik, the German Agricultural and Construction Machin-ery Association and vice-president of CLIMMAR, the industry’s European umbrella association. His company W. Doormann & Kopplin employs 80 people at three dealerships on the Baltic coast.

Mr Kopplin, the Federal Agricultural Machinery Association and CLIM-MAR are operating the new Dealer and Service Centre at this year’s AGRI-TECHNICA. What is that, and what new features does it offer?

Kopplin: Dealers and craftsmen play different roles at AGRITECHNI-CA. First off, they are visitors to the trade fair. Besides that, act as con-sultants to customers on their manu-facturers’ stands and last they work hard to get as many of their own cus-tomers as possible to come along to the event. That’s as true for German dealers as it is for their international counterparts. But in the past all these dedicated people did not have a nat-ural home at the trade fair. This is set to change now with the Dealer and Service Centre, which we are calling 'my home at the fair'. It has been this way since 2003, so this year we’ve added something new.

Our association and DLG have created the new Dealer and Service Centre in Hall 2 specifically for busi-nesses that would not normally have

their own stand at AGRITECHNICA, either because they are too small or would not seem attractive enough or because they would not be found, except perhaps by the wrong people. So the Dealer and Service Centre is a place where these smaller exhibitors can find exactly the right target group for their specialist services.

So is it aimed exclusively at dealers?Kopplin: In visitor terms, yes –

both German and international deal-ers, regardless of what association they belong to. Naturally, this also includes their staff, partners and core customers. After all, it’s 'their stand'. We want to give dealers and service organizations a home base on the stand. In addition, there will also be lots of additional offerings at the Dealer and Service Centre to make sure there is something for everyone.

What kinds of offerings?Kopplin: I have already mentioned

the special service providers. They will have information desks around the outside of the centre. All the exhibitors will have AV technology available for one-off presentations – we have yet to work out the timings for these. And people holding small impromptu meetings, for example with fellow manufacturers or guild members, will also be able to use the equipment for short, ad-hoc presen-tations. National and international advisers from our various branches will also be on hand to give members advice on different subjects. So it will be our Centre of Excellence for all aspects of running a business in the sector.

What kinds of service providers are we likely to see at the centre?

Kopplin: It could be any that see us specialists as customers, such as used machinery valuers, logistics compa-nies, customs clearance companies, dealership and network developers, insurance companies, niche banks, conditioners, tool suppliers, online marketplaces, personnel develop-ment companies, buying coopera-tives, trade schools, and any other businesses that cooperate with the associations. We will see how this develops. Not everyone will be there the first time around; this new con-cept needs time to bed down and develop.

Where will the centre be?Kopplin: We will be in Hall 2. And

not without good reason. This way we are near all the usually smaller stands of dealers, dealer groups and exchanges within the Information Centre for the Used Machinery Trade. Right next door, Workshop LIVE will be running an activity every hour. We developed these two formats jointly with DLG over many years and which are our joint babies. So Hall 2 will be a true melting pot for dealers and craftsmen from Germany and abroad. It’s something no dealer should miss out on.

the chinese dealer’s association cAMDA is to have its own stand at AgRitEcHnicA for the first time this year. it will also be based in the Dealer and Service centre. Don’t miss the opportunity to forge new contacts with chinese dealers and share experiences.

IVL

MES

SE

Rai

lway

Sta

tion

Bah

nhof

34-45

11-19

26-33

1-9

OST 2EAST 2

NORD 1NORTH 1NORD 3NORTH 320

22

21

NORD 2NORTH 2

MESSETramStraßenbahn

24

25

27

12

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4

5

6

78

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OST 3EAST 3

SÜD 1SOUTH 1

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Geländeplan/Map of Fairgrounds

DEALER AND SERVICE CENTRE


“Where can I find what” at AGRITECHNICAInterview with Project Manager Freya von Czettritz

Freya von Czettritz has been Project Manager of AGRITECHNICA since 2010. We spoke to her about changes and new features at AGRITECHNICA 2015.

What are the main changes in this year’s key area floor plan?

Freya von Czettritz: The fairgrounds are fully booked again this year. All the exhibitors have once again been sited according to their product or key area. The key areas are designed to enable visitors to find their way easily around the fairgrounds. Trac-tors and combine harvesters, which act as a magnet for visitors, will be located in the north, east, south and west of the grounds. The Tillage and Crop Management area will be in Halls 8, 9, 11 and 12 for the first time. The rapidly developing area of Agricultural Electronics and Software can be found in the southern part of Hall 15. Organic Fertilization will be in Halls 21, 22 and 23 this year, right next door to the Bioenergy zone in Halls 18 and 23. Another innovation

this year: the open-air demonstra-tions of forestry equipment will be under the large wooden roof to the south of Hall 26. Also featuring many DLG highlights, this AGRITECHNICA Plaza area will be very popular with visitors. The new Campus & Career area with its focus on training, ca-reers and science will also be located there. The future is something that concerns us all, so there will also be some exciting features and highlights for the younger generation, alumni, young professionals, and engineers and developers.

Where can agricultural machinery traders find relevant offerings, and what is on offer for them?

Freya von Czettritz: Everything to do with agricultural machinery trade can be found in Hall 2, from

w o r k s h o p equipment to wholesalers to the new Dealer and Service Centre. All as-pects expected of the trade these days, such as servic-ing, delivery times, financ-ing and much more besides, will be covered here. To com-plete the offer-ing, there will also be a series of interesting seminars at the Dealer and Ser-

vice Centre. Right next door, Land-BauTechnik, the German Agricultural and Construction Machinery Asso-ciation, and other representatives of the agricultural machinery industry will be demonstrating the work of the agricultural and construction machinery mechanic. As in previous years, we hope this successful con-cept will once again inspire lots of young people to join the fascinating world of agricultural machinery and show them what a diverse and excit-ing career this can be.

What will AT 2015 have on offer for the next generation in our industry, and where will they find that?

Freya von Czettritz: At Campus & Career – Training. Job. Science. For the first time this year, DLG is run-ning a dedicated career area at AGRI-TECHNICA called Campus & Career. This will be an excellent starting point for jobseekers and young entrants to the profession looking for more infor-mation on careers in agricultural ma-chinery and the agricultural sector in general. Campus & Career will bring together everything to do with jobs, further training and careers as well as research and science. In addition to personnel recruitment stands there will be established features such as Young Farmers Day, Campus and DLG Career and Job Advice. And for the techies amongst us, Workshop LIVE in Hall 2 will once again offer a behind-the-scenes look at the work of an agricultural and construction machinery mechanic. Young trainees and their companies will talk about their jobs, what training is needed and what kind of work is involved.

Tractors 3, 4, 5, 7, 9, 13, 20

Tillage and Crop Management 8, 9, 11, 12

Mineral Fertilisation 9

Organic Fertilisation 21, 22 , 23

Harvesting Technology 24, 25, 27

Combine Harvester 3, 4, 5, 7, 9, 13, 20

Transport and Loading Technology 4, 6, 7

Agricultural Electronics and Software 15

Used Machinery Trade, Dealer Center, Workshop Live

2

Fruit, Vegetables, Special crops, Irrigation 21

Forestry and Municipal Technology26 + Forestry Open-Air Area

Energy 18, 23

Systems & Components 15, 16, 17

AGRITECHNICA PlazaForestry Open-Air Area + P 32 – P 35

AGRITECHNICA 2015Key Areas of the Trade Fair

Hanover Fairgrounds

10 – 14 November 2015Preview Days 8/9 November

B

AH

C

G

DF

E

NORTH 2 NORTH 3

EAST 2

EAST 3

SOUTH 1

WEST 1

WEST 2

WEST 3 NORTH 1

AGRITECHNICA PLAZA:

A DLG Stand International Visitors' Lounge (P32) Campus & Career (P33 + P35)

B Historical Agricultural Machinery (P34)

Forestry Open-Air Area

D International Dealer and Service Centre

E Special „Smart Farming - Digital Cropping“ + Forum

F Special „Major Crops Worldwide“+ Forum

G Special „Systems & Components“ + Forum

H Forum „Technology & Management”C DLG Forestry + Wood Info Centre

Tractors 3, 4, 5, 7, 9, 13, 20









2



Energy 18, 23




Hanover Fairgrounds


B

AH

C

G

DF

E

NORTH 2 NORTH 3

EAST 2

EAST 3

SOUTH 1

WEST 1

WEST 2

WEST 3 NORTH 1

AGRITECHNICA PLAZA:









Tractors 3, 4, 5, 7, 9, 13, 20









2



Energy 18, 23




Hanover Fairgrounds


B

AH

C

G

DF

E

NORTH 2 NORTH 3

EAST 2

EAST 3

SOUTH 1

WEST 1

WEST 2

WEST 3 NORTH 1

AGRITECHNICA PLAZA:









“WHERE CAN I FIND WHAT”DEALER AND SERVICE CENTRE

The 'new' Workshop LIVE 2015

As Federal Guild Master, Leo Thiesgen is the industry’s highest ranking master craftsman and also vice president of LandBauTechnik, the German Agricultural and Construction Machinery Association. He manages a family-run specialist agricultural machinery workshop in the Federal State of Rheinland-Pfalz.

Mr Thiesgen, what is Workshop LIVE and what do you hope to achieve with it?

Thiesgen: Workshop LIVE is an exhibition of trades and crafts in Hall 2 on the AGRITECHNICA fair ground. After all, AGRITECHNICA is the world’s leading trade fair for agri-cultural machinery and equipment held every two years in Hanover dur-ing seven days and attracting over 450,000 visitors. It is the second larg-est trade fair anywhere in the world, far bigger than CeBit, Autosalon, the Frankfurt Motor Show (IAA) or the Hannover Messe. And yet many people still know very little about our industry. We hope to change this with Workshop LIVE – at exactly this 'World’s No. 1' show. As the association of agri-cultural and construction machinery dealers and manufactur-ers we want to fly the flag for our in-dustry with our Workshop LIVE team: Our industry is so sexy, future-proof, innovative, trendsetting, challenging

and offering a wealth of opportunities all over the world for those who fin-ish a training in it. Pupils in years 8 to 10 will be able to set their hands on the machinery, discuss it with their peers, find out what apprenticeships are available or try a practical taster.

Who makes up the Workshop LIVE team?

Thiesgen: Workshop LIVE shows what happens in an ordinary work-shop on a day-to-day basis. But in-

stead of using actors, we use young people from our companies.

So it’s 'real people' straight from the shop

floor that make up our Workshop LIVE team.

The team consists of 15 apprentices, journeymen

(who have completed their apprenticeships), service techni-cians and master craftsmen – drawn from several federal states and fea-turing a disproportionate number of girls. The whole stand is branded to

reflect our 'starke Typen' campaign, which aims to encourage young peo-ple, and girls in particular, to pursue a career in the agricultural machinery sector. It translates roughly as 'strap-ping lads', though 'pick of the crop' may be more appropriate. And the team members are certainly starke Typen. After all we have several federal and regional winners on board and even the German European mas-ter. Participating in this event is a re-ward and an honour for the team members and certainly looks good on their CVs. They are ambassadors for our industry – on a European scale.

What actually happens at the stand?Thiesgen: We present and explain

our industry and the career opportuni-ties available in it to all visitors, espe-cially to school children, parents and teachers. Together with the DLG, we offer free entry to all schools within a 200 km radius of Hanover. From Tues-day onwards we expect school classes to be arriving by bus. We can accom-modate up to 200 people at each show which will start on the hour, with as many as over 50 performances taking place throughout those seven days. Our Workshop LIVE stand fea-tures two tractors, one big baler and a drill combination. In addition there are an infinitely variable transmission and a knotter on display which were removed from their machines for prac-ticing on. Furthermore, we will be ser-vising a chainsaw and holding compe-titions to see who can change a tyre in the fastest time. Girls versus boys.

Each show – no two are alike – will be moderated by an industry outsider. The person will ask the team mem-

>WIR BILDEN AUS<

www.starke-typen.info

>WIR BILDEN AUS<

www.starke-typen.info

8

WERKSTATT LIVE 2015


bers to explain what they are doing and why, what kind of plans they have for their future, what they find so fascinating about the industry and the machinery, what prompted them to do the apprenticeship and where they see themselves in 10 years’ time. The moderator will also bring in

teachers, experts, passers-by, trainers and alumni in a variety of ways.

Everything will be filmed and shown live on a huge screen above the stand and streamed online and compressed into video clips so the audience can access the information at a later date. Even the BBC has reported live from Workshop LIVE in the past!

Federal Minister Andrea Nahles is a patron of the 'starke Typen' campaign featured at the Workshop LIVE stand. How did this come about?

Thiesgen: Andrea Nahles, the Ger-man Minister for Labour, responded in a straightforward letter that she was very willing to take on the role of a pa-tron. Ultimately this is a campaign that pulls an entire industry together in the same direction – not just dealers and manufacturers, but every service pro-vider within the industry, representing

an estimated 500,000 jobs through-out the EU. Without agricultural machinery there would be no agriculture, and that applies the whole

world over. In global terms our sector is one of the key 21st-century indus-tries. If it acts in a concerted manner, a responsible government will not fail to support it. And who knows – per-haps we will be able to welcome the Minister in person should her busy schedule allow it. That would be an-other highlight for Workshop LIVE!

9

WERKSTATT LIVE 2015 WERKSTATT LIVE 2015


INFORMATION CENTRE FOR THE USED MACHINERY TRADEBesides Workshop LIVE and the Dealer and Service Centre, AGRITECHNICA 2015 will once again feature the Infor-mation Centre for the Used Machinery Trade, with small stands ranging from 12 to about 60 m² for dealers, dealer groups, exchanges etc. You’ll find it right outside the new Dealer and Ser-vice Centre in the eastern part of Hall 2 (by the entrance to Hall 3).

Used machinery is not something you’d automatically associate with AGRI- TECHNICA. After all, the World’s No. 1 sees itself primarily as a source of in-novation for the industry and not as a second-hand machinery show. But the organizers are happy to include it, given the important role the trade plays at the event: providing advice on manufactur-ers’ stands (key suppliers), organizing transport for farmers and VIP custom-ers in the form of buses, trains and even some special flights, and even as exclusive customers on the two exclu-sive days (formerly 'Dealer Days'). Up until 2005 dealers’ interests were barely represented at AGRITECHNICA at all, so the trade did not really have its own

home at the event. But for the past 10 years there have been three special fea-tures covering key trade issues: the In-formation Centre for the Used Machin-ery Trade, Workshop LIVE and the new Dealer and Service Centre, all of which are located right next to Hall 2 by the North 2 entrance.

Like last time, various dealers and trade associations will be presenting their used machinery and allied services in Hall 2. Their main target groups are German and foreign farmers and con-tractors, and the focus will be on sus-tained machinery sales with an option for follow-up business ranging from after sales to employee training and staff ex-changes. In the past many dealers have made international contacts that have proved fruitful for all parties. Later in the summer we will be publishing a sepa-rate flyer on this subject entitled “Used Machinery Trade Fair Guide“.

Look out for more information from August onwards at agritechnica.com

Ludger Gude Vice-president of LandBau- Technik Bundesverband, the German Agricultural and Construction Machinery Association, and General Manager of LVD Krone GmbH

LVD Krone is a John Deere dealer operating 16 dealerships in three sales regions across Germany.

Flyer on the information centre for the Used Machinery trade

This flyer provides a list of all ex-hibitors at the Information Centre. More details can be found on the AGRITECHNICA website.

www.agritechnica.com

„Infozentrum

Gebraucht-

maschinenhandel” Used Machinery Trade Information Center n

Инфоцентр Торговля б/у техникой n

Centrum informacyjne dla handlu maszynami

uzywanymi n Centro de Información para el

Comercio con Maquinaria de Segunda Mano n

Centre infos Commerce des Machines d’occasion

Hanover / Germany15 – 19 November 2011Preview Days 13/14 November12

13

Handel mitTrading in n Предлагаемый товар n

Handel n Comercio con n Commerce des

TechnikfürdenkommunalenEinsatz n Machineryandequipment

formunicipalapplications n Техника для коммунального

использования n Technikadoprackomunalnych n Técnicade

aplicacióncomunal n Techniquesdestravauxcommunaux

Aussteller

Halle / Stand

Agrar-Markt DEPPE GmbH

07 A35

AGRAVIS Technik Center GmbH

07 B31

Agriaffaires

07 B37

Agropark LVD Bernard Krone

07 C31

August Bruns Landmaschinen GmbH

07 A32

Bartling Landtechnik GmbH

07 A35

BayWa AG

07 D31

Dansk Maskinhandlerforening

07 C33

Heinrich Schröder Landmaschinen KG

07 A36

Mager & Wedemeyer GmbH & Co. KG

07 B33

Technikbörse

07 E31c

Forsttechnik n Forestrymachineryandequipment n

Лесоводческая техника n Technikaleśna n Silvicultura n

TechniquesforestièresAussteller

Halle / Stand

Agrar-Markt DEPPE GmbH

07 A35


07 B31

Agriaffaires

07 B37

Agropark LVD Bernard Krone

07 C31

Bartling Landtechnik GmbH

07 A35

BayWa AG

07 D31


07 C33


07 A36

Technikbörse

07 E31c

DienstleisterService providers n Сервисные фирмы n Usługo

dawcy n Proveedores de servicios n Prestataires

Online-Börsen n Onlinebourses n Интернет-биржи n Giełdy

Online n Bolsasonline n Boursesenligne

Aussteller

Halle / Stand


07 B31

Agriaffaires

07 B37

C.O.S. Software GmbH

07 A37


07 C33


07 A36

Landwirt Agrarmedien GmbH – www.landwirt.com 07 E32

Market Book

07 B40

Technikbörse

07 E31c

traktorpool.de

07 C36 + 07 C39

USETEC – HESS GmbH

07 A35b

Zeitschriften n Magazine n Журнал n Magazyn n Rivista n

MagazineAussteller

Halle / Stand


07 C33

Landwirt Agrarmedien GmbH – www.landwirt.com 07 E32

LECTURA Verlag

07 E31a

Technikbörse

07 E31c

traktorpool.de

07 C36 + 07 C39

Auktionator n Auctioneer n Аукционеры n Aukcjonator n

Subastador n EnchèresAussteller

Halle / Stand

Ritchie Bros Auctioneers GmbH

07 B42 + 09 F23

tHE WORD On tHE gROUnD


Christian Thomsen (DK)Vemas a/s dK – deutz fahr dealer

We arrange an AGRITECHNICA bus tour for our customers, because AGRITECHNICA can show EVERY-THING within the industry. It’s the producers’ largest shop window and

we can also arrange guided Danish speaking tours on our suppliers' stands. Our customers can see different ma-chines we might not know here in Denmark, so it can be an appetizer for costumers. And geographically Hanover is a good location to travel to from Denmark.

Jörg Studer (CH)President of the agricultural Ma-chinery association and member of the Board of the swiss Metal union

As recognition and thanks for their magnificent work, our organization’s sales staff and directors are regular

visitors to AGRITECHNICA. This show is a chance for us to meet our manufacturers’ staff. We also take the opportunity to analyze our competitors and identify product innova-tions and trends in the industry. We love how easy it is to maintain our network, share ideas with CLIMMAR contacts and make appointments for visits to suppliers.

Carl Lindell (S)ceo axima group aB, President of the swedish dealers associ-ation Maskinleverantörerna

The AGRITECHNICA trade fair is becoming more and more import-ant for dealers all over Europe.

National fairs are currently having problems getting exhibitors, after all the customers want to see the latest products and the full range available in the market. At the moment, AGRITECHNICA is the only fair that can offer this. Even from a 'remote' country like Sweden it is easy to get to AGRITECHNICA. Especially for the deal-ers and customers in the south of Sweden, AGRI- TECHNICA plays an important role for business.

Alain Dousset (F)dousseT MaTelIN ex-President of the french dealers asso-ciation sedIMa and clIMMaR President until 2014

Citius, Altius, Fortius, (faster, higher, stronger) – the motto of the Olympic Games could clearly apply to AGRITECHNICA as well. But you could also say latius (larger) or mai-us (bigger), because the machines get bigger every year to deliver higher performance and more productivity… It was here that I first saw a trailed sprayer with a capacity of 12,000 litres.

Engelbert Pruckner (A)chair of aRge landtechnik

As chair of ARGE Land-technik, I always find AGRITECHNICA a fasci-nating place for meeting colleagues and discussing

technical challenges. Naturally, I am also inter-ested in finding out what’s new: it never ceases to amaze me what outstanding technical perfor-mance our industry is capable of achieving.

Joost Merckx (B)clIMMaR Vice-President and New holland dealer

Visiting AGRITECHNICA is clear-ly a must for any professional dealer. It is an ideal technical and business platform and for me it is

the opportunity to keep up with the (r)evolution in agricultural machinery. I meet business colleagues from other countries and these contacts give me in-sights into new strategies and how to adapt my small family company to an ever changing market. My grandfather soon realized that the only way to survive as a (small) manufacturer of agricultural ma-chinery, is to open your eyes and widen your horizon. AGRITECHNICA is the best place to learn more about state-of-the-art machinery.

tHE WORD On tHE gROUnD

WHY YOUR cOLLEAgUES tHink AgRitEcHnicA iS tHE gO-tO PLAcE FOR EvERY AgRicULtURAL MAcHinERY DEALER!

12 AGRITECHNICA – INTERNATIONAL DEALER MAGAZINE

SYSTEMS & COMPONENTS 2015The trade fair on systems, modules, components and accessories for agricultural machinery and re-lated industries.

Under the roof of AGRITECHNICA, the world’s leading trade show for agricultural machinery, SYSTEMS & COMPONENTS provides an inter-national platform to present mobile application systems and components that are geared to the agricultural machinery and related industries.

Vital part of a greater whole

Over the last decades, agricultural machines and their components have developed into highly complex sys-tems that integrate a vast range of mechanical, hydraulic, electric and electronic components interacting in innovative mobile applications.

Systems and components play a vital role in innovative mobile ma-chinery and relate to such concepts as dependability, efficiency, envir-onmental protection and safety. Nowadays manufacturing processes differentitate into the production of systems, modules, components, and parts which are all integrated into complex networks. This differentia-

tion is reflected by Systems & Com-ponents which went on show for the first time at AGRITECHNICA 2013. Orchestrating all these systems, mod-ules and components into integrated systems is the art that creates modern mobile machines and this requires extensive networking among people and companies. The focus of this show space is on an optimized in-teraction of the various components that make up a mobile machine. Yet any optimization requires communi-cation among people.

New hall

The 'Systems & Components' show space has moved to Halls 15-17. Here, visitors will find anything that is of interest to researchers, de-velopers and purchasers, but also to ordinary customers – from a basic hose clamp or hydraulic fitting to ad-vanced CVT gearboxes or powerful 500hp engines.

This is the place to meet and make new contacts with international trade

visitors from procurement, sales, R&D as well as with farmers and contractors.

Further information: Dr Raffaele talarico tel.: +39 051 [email protected]

Match & Meet

'Match & Meet' is a free business con-tacting service that helps you set up new international business partner-ships, offering you the opportunity to contact trade visitors and exhibitors and arrange meetings in Hanover be-fore the show opens its gates.

Registration will start in September.

For further information please go to agritechnica.com

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CAMPUS & CAREERTraining. Jobs. Science.

More and more companies and agricul-tural businesses are having problems finding suitable staff. The agricultural in-dustry is forecast to have skills shortages intensify in the future. For this reason it is vital that the industry communicates its opportunities to the public and promotes itself as an employer.

So this year, for the first time, AGRI-TECHNICA sees a special area dedicated to such issues as jobs, further training and careers, as well as science and research. this 'campus & career' space provides a central point of contact for visitors seeking advice on careers in agriculture and the agricultural machinery industry. The point of contact aims to appeal to newcomers to the industry by answering questions such as “what training oppor-tunities and careers are available in agri-culture?” or “what makes the industry particularly attractive?”

Alongside personnel recruitment and

training exhibitors, 'Campus & Career' will also host established opportunities as offered by the Young Farmers Day, the Campus and the DLG Careers Advi-sory Service. In addition, universities and research institutes participating in the scheme will provide an overview of on-going trials and research findings..

complementing this offering, the 'campus & career' stand also features a stage, a red sofa and an activity platform where visitors can enjoy a fascinating range of informative events.

Further information:nathalie Joesttel.: +49 69 [email protected]

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CAMPUS & CAREER


DLG TREND MONITOR EUROPE

Varying expectations: investment confidence in agriculture on a downward trend but still at a high level.

Farmers in Europe have different ex-pectations of how their business will perform in the next twelve months. While operators in Germany and the UK expect business as usual, Polish farmers are less optimistic. Mean-while, farmers in France are taking a much more optimistic view.

Stability in Germany and the UK, slowdown in Poland, buoyancy in France

The farming sector will develop at different speeds in the next twelve months (Fig 1). Farmers in germany do not expect any changes com-pared with autumn 2014. Arable farmers expect business to remain stable because, despite the bumper harvest of 2014, the brisk export market has supported prices. Al-though prices are expected to re-main under pressure during the current year, contracts offer the op-portunity to fix the unexpectedly

high level of grain prices, at least for non-bulk deliveries. Milk produc-ers are less confident about the next twelve months. Currently, strong ex-ports due to the weak euro are hold-ing up prices, but the global glut in milk supplies means minimal price movement. A recovery in milk pric-es is not expected before the end of the year. Expectations of pig farmers for the next twelve months are also down on autumn 2014.

Farmers who were surveyed in the Uk also have varying expectations. While arable farmers and milk pro-ducers are less optimistic about their business, pig farmers gave a more positive response. In contrast to the prices in many parts of the EU, pig prices in the UK have held steady at a high level of around €1.70/kg despite noticeable downwards pres-sure. Farmers expect stable prices in the coming months and thus profit-able business.

Arable farmers as well as milk and pig producers in Poland are less op-timistic about business prospects for the next twelve months. African swine fever and the continuing im-port ban imposed by Russia have de-pressed the current mood and busi-ness expectations for the next twelve months. Farmers in all sectors of production are forecasting minimal movement in their markets and a po-tentially volatile economic situation.

Contrary to the trend in the afore-mentioned countries, business pros-pects in France are looking much brighter. In recent weeks, the French farmers once again began export-ing grain, which has pushed pro-ducer prices into positive territory. Milk producers are expecting more favourable performance than they were in autumn 2014. The end of the milk quota system has opened up new scope for development since 31st March, before which date only

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very good

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Figure 1: Expectations of business development

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DLG TREND MONITOR EUROPE


limited transfer of quotas between regions was possible. Producers are also expecting an increase in prices.

Less appetite for investment in Germany, the UK and Poland, more in France

investment confidence in germa-ny has declined from 51% to 46% since the autumn 2014 survey. Ar-able farmers (-5%) and pig produc-ers (-3%) in particular are displaying more reluctance to invest during the next twelve months (Fig 2). For those farmers who are investing, the main focus is on optimization of current production, since growth at indi-vidual producer level is being made harder by the sharp rise in field man-agement costs and legal compliance costs. The willingness of milk produc-ers to invest is holding fairly steady at 53% compared to 54% in autumn 2014. Dairy farmers want to increase productivity in the barn and in fod-der production and to use their op-erational capacities more efficiently.

In the Uk, the propensity to in-vest has declined by 7% compared to autumn 2014. Currently, 48% of the farmers surveyed are planning some form of investment in the next twelve months. The figure among ar-able farmers is significantly lower. Whereas 57% of respondents in au-tumn 2014 intended to invest, the lat-est survey reveals that this figure has now gone down to 47%. Although milk producers also plan to invest less, the proportion still remains rela-tively high at 55% compared with more than 63% in autumn 2014. Pig farmers are more enthusiastic about investing, with spending forecast to increase by an impressive 12% to 63%. The above-average price for pork compared to the rest of the EU taken together with stable business prospects is bolstering the willing-ness to invest.

In Poland, investment confidence has declined slightly but remains at a high level, with 46% of Polish ar-able farmers (-4% compared to au-tumn 2014), 50% of dairy farmers (-6%) and 47% of pig farmers (-2%) looking to invest during the coming twelve months. They aim to focus on expanding their core businesses. Polish farmers will thus be continu-ing along the route of expansion and modernization.

The situation in France is charac-terized by a modest recovery in in-vestment activity: whereas only 14% of farm owners were willing to invest in autumn 2014, the latest survey shows that this has gone up to 21%. While the propensity of pig farmers to invest has gone down by 4% to 20%, the investment confidence of

arable farmers has increased by 6% to 15% and of dairy farmer by 8% to 29%. The end of the milk quota system has opened up new opportu-nities for business development now that the transfer of delivery rights be-tween regions is no longer severely restricted.

Further information: Dr Achim Schaffnertel.: +49 69 [email protected]

conclusion

The results show the widening differences between European markets in terms of opportunities for development. Whereas farmers in Ger-many and the UK are focusing on the optimization of production, farm-ers in Poland are thinking primarily of opportunities for expansion. Further information available at www.DLg.org/trendmonitor

60%

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Figure 2: Willingness to invest in Europe

Germany FrancePoland UK

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55%

48% Autumn 2014 Spring 2014

DLG TREND MONITOR EUROPE DLG TREND MONITOR EUROPE


THE EUROPEAN USED TRACTOR MARKETThe used machinery market for tractors in Germany and Europe is subject to a wide range of exter-nal factors, including some that are politically motivated and some that are determined by the manufacturer or national government. Hence, the economic implications are not al-ways predictable. For this reason, it is important to conduct regular in-depth market surveys. An export analysis carried out by LandBauTech-nik, the German Agricultural and Construction Machinery Association, showed that the Netherlands, Spain and Greece import from Germany considerably more tractors of certain power classes than would actually be justified by the needs of their domes-tic markets. From Spain, the surplus was mainly shipped on to North Af-rica, Central and South America, and from Greece to the Middle East. In the case of the Netherlands, the extra machines often went on to Poland, a somewhat surprising though not in-explicable finding.

The international second-hand ma-chinery market has been somewhat

obscured until now. It takes great ef-fort to obtain a complete overview of the prices commanded by different brands by power bracket and age. There have recently been a number of interesting approaches to making this aspect of the market more transparent. The Information Centre for the Used Machinery Trade in Hall 2 provides practical assistance in this regard.

A statistically reliable and current source of information is the recent Gebrauchtmaschinenreport Trak-toren zu den Jahren 2010 bis 2014 (Used Machinery Report: Tractors 2010 - 2014).

Published by Lectura, the lead-ing provider of data, reviews and statistics on machinery, this report contains information about almost 120,000 used tractors which were put up for sale over a period of five years in countries all across Europe. Based on this wealth of data from a variety of online and offline forums and auctions, the report analyzes the European market by dividing it into four horsepower classes.

Why is this important?

Until now, agricultural machinery dealers have known their regional market inside out; furthermore, they have rarely had to search according to machine, make, age, operational hours or price.

So if you want to know

• which machines sell best in which country,

• which is the best European coun-try for buying or selling compact or high-horsepower tractors,

• or which brands are most popular on the wholesale markets and how many hours’ service they put in,

you will find the corresponding reviews and statistics in the used tractor report published by Lectura.

You will find two spreads on the right-hand side.


This graph shows used tractors of all power classes. These are machines that were offered for sale as second-hand tractors in the developed markets of Europe between the years 2010 and 2014. The survey covered 117,276 machines, which were ranked by brand in the following order:

John Deere, Case IH, New Holland, Claas, Fendt, Deutz-Fahr, Renault, Same, McCormick, Steyr (these manufacturers ac-count for over 90% of the market).

John Deere 31.82% / 37,346 pcs Case IH 12.94% / 15,184 pcs New Holland 12.60% / 14,790 pcs CLAAS 8.69% / 10,197 pcs Fendt 8.63% / 10,133 pcs Deutz-Fahr 6.48% / 7,608 pcs Renault 4.99% / 5,854 pcs SAME 2.55% / 2,993 pcs McCormick 1.86% / 2,188 pcs Steyr 1.57% / 1,847 pcs Other 7.87% / 9,236 pcs

Further information:Lectura gmbHreport.lectura.de

This graph shows the quarterly price development of used tractors up to a lifetime of 15 years, divided into four age brackets. The list price of the relevant model is given as a reference. The graph shows all power classes for all of Europe.

John Deere 31,82 37.346Case IH 12,94 15.184New Hollan 12,60 14.790CLAAS 8,69 10.197Fendt 8,63 10.133Deutz-Fahr 6,48 7.608Renault 4,99 5.854SAME 2,55 2.993Mc Cormick 1,86 2.188Steyr 1,57 1.847Other 7,87 9.236

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John Deere 31,82 37.346Case IH 12,94 15.184New Hollan 12,60 14.790CLAAS 8,69 10.197Fendt 8,63 10.133Deutz-Fahr 6,48 7.608Renault 4,99 5.854SAME 2,55 2.993Mc Cormick 1,86 2.188Steyr 1,57 1.847Other 7,87 9.236

31.82%

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Price history for used tractors 2010 - 2014

Manufacturer overview 2010 – 2014

MARKET ANALYSIS: USED TRACTORS


E U R O S K I L L SFrom Kammersieger to European champion

exciting and challenging professional contests for the agricultural machinery sector.

Competitions to identify the best exponents of their profession have certain similarities with the Olympic Games: just like elite athletes, top professionals have to go through a marathon qualifying process. In Ger-many, contestants vie with each oth-er at chamber (Kammer), regional and national level before being en-tered for the EuroSkills finals. A re-spectable result in the training or ap-prenticeship examination is a sound basis. In the case of German con-testants, this is at least the second-highest grade (Gut = good), other-wise the chances of progressing any further in the competition are slim. It is actually quite an achievement to be selected as the best among 50 to 2,000 of your peer group who are taking these professional exams at the same time.

EuroSkills is the European Cham-pionship for professionals. This is where the best of each professional group drawn from at least six Euro-pean countries compete against each other. In the 2014 agricultural machinery event, they came from Austria, Switzerland, Germany, the Netherlands, Denmark, France, Swe-den and Hungary. Contestants have usually had to take a similar route via regional heats, but in smaller countries they are often put forward by selection committees. Unlike the Olympics, all the people who enter for this competition are amateurs, and indeed that is the intention.

And unlike the national competi-tions which – in Germany at least – generally take place behind closed doors, the biennial EuroSkills events

are a spectator sport and a unique experience for all participants in the true Olympic spirit. There is also plenty of public interest: French col-leagues claim that 40,000 mainly younger visitors watched the approx-imately 60 professional events; two years before that in Spa, the crowds were similar in size and there was daily TV coverage. EuroSkills is car-eer guidance on a grand scale and

for all participants a mega experi-ence in which they have to summon great reserves of mental strength. This is confirmed by Daniel Patzelt who

Europe’s finest are pitted against each

other at EuroSkills

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represented Germany last time: “I ar-rived in Lille with mixed feelings but have to say that the whole thing will always remain in my memory as a great experience. That would have been true even if hadn’t won.”

Thorough preparation

It is of course necessary to pre-pare for the contest. For example, all forty members of the Team Germany squad coming from different profes-sional backgrounds get together three months beforehand and size each other up while the team management and coaches tell them what to expect during the three days of competition. Everything is planned with military precision. About two months before the event, the relevant organizer – in the case of agricultural machinery, that is obviously CLIMMAR – draws up a shortlist of the machines that the contestants will operate in se-quence. There are specialists referred to as ‘coaches’. Each contestant has a coach from his or her country who is involved in setting the tasks and who looks after his or her own entrant. The coach is the only person with whom the contestant may discuss technical matters during the competition. It is now up to the national team consist-ing of contestant and coach to fa-miliarize themselves with the types of machinery that appear on the list. However, any preparation of a more intensive nature is prohibited by the rules. In contrast to the WorldSkills contest, for which several years of special training is not uncommon, especially in Southeast Asian coun-tries, EuroSkills continues to cherish and uphold its amateur status.

The field of contestants at the last Eu-roSkills in October 2014 in the north-ern French city of Lille was seven. Due to outstanding performances from Daniel Patzelt of Germany and Giel Buijs from the Netherlands, two

gold medals were award-ed, with bronze going to Benjamin Schmid from Austria.

A biennial event

EuroSkills is held every two years, which is par-ticularly unfortunate for the people who win na-tional championships in one of the alternate years, because each country is allowed to send only one representative. The next EuroSkills will be held in the week of 30th Novem-ber to 4th December 2016 in Gothenburg, Sweden. Even for non contestants, this is a must-see event!

Further information:national-level competition in germany: Dipl.-ing. Ulrich Beckschultetel.: +49 201 [email protected]

How is the competition organized?

EuroSkills is a biennial Olympic-style event staged over several days and hosted by a major European city. To qualify, a contestant must be the na-tional champion of his or her country. In Germany, contestants must first suc-cessfully complete their training and achieve the best grade in their guild or local chamber of trade and commerce exam to take the title of Kammersie-ger. They then go on to compete at re-gional level for the Landessieger title. The regional winners are then invited to an annual master class some time during October. In a one-day competi-tion, the top three are chosen at natio-nal level, with all other entrants being classed as equal fourth. Every two

years, the national winner is entered for EuroSkills. The last such event was held in 2014 in Lille (France) and the next is scheduled for the week of 30th November to 4th December 2016 in Gothenburg (Sweden).

Winners of the European awards 2008 – 2014

2008 (Aarberg, cH) Gold: Tobias Fürst (CH) Silver: Anthony Halbout (F) Bronze: Sebastian Bartsch (D)

2010 (Biddinghuizen, nL) Gold: Gosse Koerts (NL) Silver: Benjamin Wuthrich (CH) Bronze: Jonathan Brodbeck (D)

2012 (Spa Francorchamps, B) Gold: Helmut Scheidl (A) Silver: Stefan Habegger (CH) Bronze: Michel van de Loo (NL)

2014 (Lille, F) Gold: Daniel Patzelt (D) Gold: Giel Buijs (NL) Bronze: Benjamin Schmid (A)

Responsible for EuroSkills at cLiMMAR:gilbert Daverdisse, tel.: +33 1 53628718 [email protected]

INTERNATIONAL PROFESSIONAL CHAMPIONSHIPS


AUTHORIzED DEALERS’ SATISFACTION WITH THEIR TRACTOR BRANDThe dsI – a tool which helps to forge genuine partnerships with manufacturers.

If dealers are satisfied with their product, they will be far more suc-cessful at selling it. There is a close correlation between brand satisfac-tion and sales success in many in-dustries. CLIMMAR, the European umbrella organization for national agricultural machinery associations and their member companies, first set the ball rolling in 2008 when six of its 16 associations conducted a survey in their home countries. Originating in France and translated from French into the individual lan-guages, the survey used identical wording in all countries. The na-tional results were then compiled by CLIMMAR at European level.

Given that decisions in manufac-turing companies tend no longer to be taken at national level but rather at European or even global level, CLIM-MAR felt it was important that the results of the survey provided deal-ers with a tool that enabled them to assess the quality of the partnership between dealers and manufacturers: the Dealer Satisfaction index (DSi).

The questions, formulated in the spirit of mutual cooperation, are de-signed to provide statistically reliable statements about how well or poorly a particular manufacturer scores from a marketing perspective. The DSI can be regarded as an affordable develop-ment tool which enables tractor manufacturers to shape their marketing policies, and one that operates both at national and international level since it enables comparisons to be made between individual countries. It is important to bear in mind that in giving their opinion, dealers are not rating the product which they sell, but are enabling a statement to be made about the quality of the manu-facturer‘s relationship with its various dealers.

Although the survey has grown and some aspects have been added since it was introduced in 2008, but its struc-ture and the questions have remained identical in all languages. The number of respondents has steadily increased and several CLIMMAR member states have extended the survey to include

further industries, for instance in Ger-many it now covers also power tools and in the Netherlands livestock and milking equipment. The results of the survey always generate a great deal of interest. They are evaluated by the brand’s national representatives from trade and industry, asking: “How can we work together to improve?” In many countries the DSI is virtually the only tool to get into contact with the manufacturer to achieve this.

At present the DSi survey is routine-ly conducted in germany, Belgium, Denmark, France, the netherlands, Poland, the Uk and Switzerland. Over 1,200 authorized dealers repre-senting around 15 tractor brands took part in the summer 2004 survey. The most recent European results were presented at the CLIMMAR congress in Stockholm, which ran from 15 to 18 October 2015. In general, access to the individual national results is exclusively reserved to the relevant member associations – so for instance the German agricultural machinery and construction association (Land-


BauTechnik-Bundesverband) always presents the previous year’s results at their January conference where it awards certificates of achievement to the 12 manufacturers rated.

Presently the survey is composed of 14 different sections, numbered I to

XIV, each listing about five questions. We have compiled the results of some of these questions and how they de-veloped through the period between 2011 and 2014. A score of 20 indi-cates maximum satisfaction (school mark ‘A’), whilst zero denotes maxi-mum dissatisfaction (school mark ‘F’).

Further information: SE.Di.MA for cLiMMAR, Anne Fradiertel.: +33 (1) 5362 - 8700,[email protected]

2011 2012 2013 2014

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Overall result

DSI SURVEY


Organizer DLg e.v.

tickets Day ticket 24 EURValid for one day from 10 to 14/11/2015

two-day ticket 36 EURValid for two days from 10 to 14/11/2015

Season ticket 60 EURValid for the whole period from 10 to 14/11/2015

Preview Day ticket 75 EURValid on 8 or 9 November 2015

Students/pensioners/disabled visitors 13 EURValid for one day from 10 to 14/11/2015

children up to age of 12 free admission accompanied by adults

DLg Members free admissionFree admission on presentation of the DLG Membership Card as of the second Preview Day, from 9 to 14/11/2015

voucher for free day ticket free admissionIf you received a voucher, you can register online at agritechnica.comto convert it into a one-day ticket.Valid for one day from 10 to 14/11/2015

Hotel service Hanno Fair incoming, Anette S. Burgdorf,Am Sportplatz 11, 38644 Goslar, GermanyTel: +49 5321 352020, Fax: +49 5321 352021E-Mail: [email protected], Web: www.at.hanno-fair.comorHannover Marketing & tourismus gmbH- Accommodation Service -Vahrenwalder Straße 7, 30165 Hannover, GermanyTel.: +49 511 12345-555, Fax: +49 511 12345-556E-Mail: [email protected], Web: hannover.de/hotels/agritechnica

travel partners In many countries we have partners who will be happy to help you with your travel arrange-ments. As required they can find an accommodation, organize the journey, or answer any questions you may have in your own language.You can find a list of available partners at agritechnica.com/travelagencies.html

travel by car You can reach the Exhibition Grounds directly via autobahn/motorway A2 and A7 and then A37 and the Messeschnellweg (exhibition expressway, B3/B6).In order to improve the air quality and reduce exhaust emission burdens, ever more German cities - including Hanover – are introducing Emission Zones indicated by signs (“Umwelt-zone”). Only vehicles bearing an official permit sticker may enter these zones. The Exhibi-tion Grounds are located outside Hanover’s Emission Zone. However, for many parts of the city you need the green special permit sticker introduced on 1 January 2009..

travel by rail Selected regional and long-distance trains will also include an extra stop directly at the Exhibition Grounds in Hanover/Messe Laatzen. Travel times will be published on the rail website www.bahn.de as of September 2015.You can reach the Exhibition Grounds by public transport from Hanover city centre by taking the suburban train (Stadtbahn) U8 or U18.

travel by plane You can reach Hanover by air using domestic or international scheduled or charter flights. During the exhibition an exclusive AGRITECHNICA Shuttle Service will be operated for you.For detailed information, please visit agritechnica.com/airport_and_distances.html

Further information for visitors DLG Service GmbHEschborner Landstr. 122, 60489 Frankfurt am Main, Germany Tel.: +49 69 24788-265, Fax: +49 69 24788-113, E-mail: [email protected]

nEW

nEW

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n e W f o r 2 0 1 5

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BITTE BEACHTEN SIE!

PLEASE NOTE!

Dies ist keine Eintrittskarte und berechtigt nicht zum Zutritt der Messe. Ihre Eintritts-karte erhalten Sie erst nach erfolgreicher Online-Registrierung.

This is not a ticket and does not grant access to the Fairgrounds. You receive your ticket after completing your online registration.

Siehe RückseiteSee reverse

10 – 14 November 2015Hanover, Germany

GUTSCHEIN für eine Tageskarte

VOUCHER for a one-day ticket

www.DLG.org

Organizer

Es lädt Sie ein / You are invited by:

BITTE BEACHTEN SIE!

PLEASE NOTE!

Dies ist keine Eintrittskarte und berechtigt

nicht zum Zutritt der Messe. Ihre Eintritts-

karte erhalten Sie erst nach erfolgreicher

Online-Registrierung.

This is not a ticket and does not grant access

to the Fairgrounds. You receive your ticket

after completing your online registration.

Siehe RückseiteSee reverse

10 – 14 November 2015Hanover, Germany

Exhibitorstamp

Reducing queuing times to a minimum:Anyone who has registered and pre-printed their ticket or has it stored on a mobile

device is entitled to use the Green Line which gives faster admission to the trade fair

the official 2015 AgRitEcHnicA Exhibitors’ catalogue will be published in mid-October.Pre-order your copy for only €7.00 plus postage and packing.

Fax: +49 69 24788-480E-mail: [email protected]: dlg-verlag.de

2015 AGRITECHNICA Exhibitors’ Catalogue

Have you received your copy of this voucher or do you want to pass it on to one of your customers?

the voucher can only be converted into a one-day ticket after online registration. Please inform your customers accordingly.

IMPORTANT INFORMATION FOR VISITORS

PLA

N O

F K

EY A

REA

S –

WH

ERE

CA

N I

FIN

D W

HAT

?

8 –

14 n

ovem

ber

2015

, Han

over

, ger

man

y

Prev

iew

Day

s 8/

9 n

ovem

ber

Tractors

3, 4, 5, 7, 9, 13, 20

Tillage and C

rop M

anagem

ent

8, 9, 11, 12

Mineral Fertilisation

9

Organic Fertilisation

21, 22 , 23

Harvesting Technology

24, 25, 27

Com

bine H

arvester

3, 4, 5, 7, 9, 13, 20

Transport and Loading Technology

4, 6, 7

Agricultural Electronics and Softw

are

15

Used M

achinery Trade, D

ealer C

enter,

Workshop Live

2

Fruit, V

egetables, Special crops, Irrigation

21

Forestry and M

unicipal Technology

26 +

Forestry O

pen-A

ir

Area

Energy

18, 23

System

s &

C

om

ponents

15, 16, 17

AG

RITEC

HN

IC

A Plaza

Forestry O

pen-A

ir A

rea +

P 32 – P 35

AG

RITEC

HN

IC

A 2015

Key A

reas of the Trade Fair

Han

over Fairgro

un

ds

10

– 1

4 N

ovem

ber 2

01

5P

review

D

ays 8

/9

N

ovem

ber

B

AH

C

G

DF

E

NO

RT

H 2

NO

RT

H 3

EA

ST

2

EA

ST

3

SO

UT

H 1

WE

ST

1

WE

ST

2

WE

ST

3

NO

RT

H 1

AG

RITEC

HN

IC

A PLA

ZA

:

A

DLG

Stand

International V

isitors' Lounge (P32)

C

am

pus &

C

areer (P33 +

P35)

B

Historical A

gricultural M

achinery (P34)

Forestry O

pen-A

ir A

rea

D

International D

ealer and Service C

entre

E

Special „Sm

art Farm

ing - D

igital C

ropping“

+ Forum

F

Special „M

ajor C

rops W

orldw

ide“+

Forum

G

Special „System

s &

C

om

ponents“

+Forum

H

Forum

„Technology &

M

anagem

ent”

C

DLG

Forestry +

W

ood Info C

entre

Trac

tors

3, 4

, 5, 7

, 9, 1

3, 2

0

Tilla

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Man

agem

ent

8, 9

, 11,

12

Min

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Fer

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atio

n 9

Org

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Fer

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, 22

, 23

Har

vest

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Tech

nolo

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, 25,

27

Com

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4, 5

, 7, 9

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20

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DLG

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entr

e

Documents

2015 AGRITECHNICA