2015 ADVERTISING & CIRCULATION AWARDS

BANQUET

June 15, 2015

Inn on the Lake

Canandaigua, New York

ADVERTISING AWARDS

ADVERTISING AWARDS

First, Second and Third Place

122 entries

17 New York State newspapers

ADVERTISING AWARDS

Contest Judges: • Wiley Acheson, Retail Advertising Manager,

White Mountain Publishing, Show Low, AZ • Cindy Meaux, Advertising Manager, Arizona

Newspaper Association, Phoenix, AZ • Greg Tock, Publisher, Independent

NewsMedia, Inc., Apache Junction, AZ

ADVERTISING AWARDS

ADVERTISING AWARDS

Under 10,000

2 ND AND 3 RD PLACE WINNERS

The Citizen, Auburn • 2nd Place - Promotional Literature – “Cayuga Media - Media

Kit” • 2nd Place - Innovative Idea – “Finger Lakes GO&DO App” • 3rd Place - Black and White Ad – “Southern Tier Stables

Haunted Hayrides” • 3rd Place - Locally Prepared Color – “Lakeside Entertainment” • 3rd Place - Specialty Supplement – “Skaneateles Directory” • 3rd Place - Community Service – “35 Objects”

2 ND AND 3 RD PLACE WINNERS

Observer, Dunkirk • 2nd Place - Newspaper Self-Promotion – “Earth Day” • 2nd Place - Community Service – “Grape County Corridor

Map” • 2nd Place - Online Animated Advertisement – “Gerry

Rodeo” • 3rd Place - Ad Campaign – “Taste pages” • 3rd Place - Innovative Idea – “2015 Observer Calendar”

2 ND AND 3 RD PLACE WINNERS

The Leader-Herald, Gloversville • 3rd Place - Newspaper Supplement – “Lake Country” • 3rd Place - Online Animated Advertisement – “ADK

Gold & Silver”

2 ND AND 3 RD PLACE WINNERS

Register-Star, Hudson • 2nd Place - Black and White Ad – “Pat Shanley” • 2nd Place - Ad Campaign – “Work Life Balance” • 2nd Place - Newspaper Supplement – “Progress” • 2nd Place - Specialty Supplement – “Best of Columbia County” • 2nd Place - Online Static Advertisement – “Falcon Ridge” • 3rd Place - Newspaper Self-Promotion – “18-Months Growth” • 3rd Place - Promotional Literature – “River Chronicle Rate

Sheet”

2 ND AND 3 RD PLACE WINNERS

Adirondack Daily Enterprise, Saranac Lake • 2nd Place - Locally Prepared Color – “Offering the Best

Locations” • 3rd Place - Online Static Advertisement – “Adirondack By

Owner Leaderboard”

ADVERTISING AWARDS

First Place Winners

Under 10,000

ONLINE STATIC ADVERTISEMENT

First Place - The Citizen, Auburn

ONLINE ANIMATED ADVERTISEMENT

First Place - The Citizen, Auburn

N E WS PAPE R SE LF- PROMOT ION

First Place The Daily Mail

Catskill

INNOVATIVE IDEA

First Place The Daily Mail

Catskill

BLACK AND WHITE ADVERTISEMENT

First Place - Observer, Dunkirk

ADVERTISING SECTION NEWSPAPER SUPPLEMENT

First Place - Observer, Dunkirk

PROMOTIONAL LITERATURE

First Place Observer Dunkirk

ADVERTISING CAMPAIGN

First Place The Header-Herald

Gloversville

ADVERTISING SECTION SPECIALTY SUPPLEMENT

First Place The Header-Herald

Gloversville

LOCALLY PREPARED COLOR

First Place - Register-Star, Hudson

COMMUNITY SERVICE

First Place Register-Star

Hudson

ADVERTISING AWARDS

10,000-50,000

2 ND AND 3 RD PLACE WINNERS

Finger Lakes Times, Geneva • 2nd Place - Newspaper Self-Promotion – “Year in Review” • 2nd Place - Locally Prepared Color – “Health Care Proxy” • 2nd Place - Innovative Idea – “Domestic Violence” • 3rd Place - Black and White Ad – “ABC's of Back to

School” • 3rd Place - Online Static Advertisement – “Dr. Littlejohn”

2 ND AND 3 RD PLACE WINNERS

The Post-Journal, Jamestown • 2nd Place - Specialty Supplement – “Vacation Guide 2014” • 2nd Place - Online Static Advertisement – “Southern

Chautauqua Federal Credit Union” • 2nd Place - Online Animated Advertisement – “Luv

Toyota” • 3rd Place - Newspaper Self-Promotion – “Hometown

Heroes 2014”

2 ND AND 3 RD PLACE WINNERS

Press-Republican, Plattsburgh • 3rd Place - Locally Prepared Color – “Battle of the

Centuries promo Ad” • 3rd Place - Ad Campaign – “Bingo Contest”

2 ND AND 3 RD PLACE WINNERS

Daily Sentinel, Rome • 2nd Place - Black and White Ad – “Gem Boutique” • 2nd Place - Newspaper Supplement – “Christmas

Wishbook 2014” • 2nd Place - Community Service – “Breast Cancer Section” • 3rd Place - Innovative Idea – “Kennedy Arena Supplement”

2 ND AND 3 RD PLACE WINNERS

Watertown Daily Times • 2nd Place - Ad Campaign – “Pick'Em League with

Advertiser: Watertown Auto Sales Drive America” • 3rd Place - Newspaper Supplement – “Kids Summer Fun” • 3rd Place - Specialty Supplement – “NNY Living

Weddings” • 3rd Place - Community Service – “The Antique Boat

Museum 50th Boat Show”

ADVERTISING AWARDS

First Place Winners

10,000-50,000

ADVERTISING CAMPAIGN

First Place - Finger Lakes Times, Geneva

A D V E R T I S I N G S E C T I O N

SP E CIALT Y SUPPLE ME N T

First Place Finger

Lakes Times Geneva

ONLINE ANIMATED ADVERTISEMENT

First Place Finger Lakes Times

Geneva

INNOVATIVE IDEA

First Place The Post-Journal

Jamestown

NEWSPAPER SELF-PROMOTION

First Place The Times Herald

Olean

BLACK AN D WHIT E ADVE RT ISE ME N T

First Place The Times Herald

Olean

LOCALLY PREPARED COLOR

First Place The Times Herald

Olean

ADVERTISING SECTION NEWSPAPER SUPPLEMENT

First Place Press-Republican

Plattsburgh

COMMUNITY SERVICE

First Place Press-Republican

Plattsburgh

ONLINE STATIC ADVERTISEMENT

First Place Press-Republican

Plattsburgh

ADVERTISING AWARDS

Over 50,000

2 ND AND 3 RD PLACE WINNERS

Times Union, Albany • 2nd Place - Newspaper Supplement – “Home Expo 2014” • 2nd Place - Specialty Supplement – “518 Life August

2015” • 2nd Place - Community Service – “Historic Cherry Hill

Albany History Fair” • 3rd Place - Online Static Advertisement – “Times Union

Facebook ad”

2 ND AND 3 RD PLACE WINNERS

Times Herald-Record, Middletown • 2nd Place - Newspaper Self-Promotion – “Now you can

touch, scroll, and slide on ‘What's happening’ in Hudson Valley!”

• 2nd Place - Online Static Advertisement – “Welcomes 2 Chainz!”

• 3rd Place - Locally Prepared Color – “We are proud to welcome our new attorneys of 2014”

2 ND AND 3 RD PLACE WINNERS

The Daily Gazette, Schenectady • 2nd Place - Locally Prepared Color – “Northeastern Fine

Jewelry” • 3rd Place - Specialty Supplement – “Southern Saratoga

Magazine”

2 ND AND 3 RD PLACE WINNERS

The Post-Standard, Syracuse • 2nd Place - Ad Campaign – “Don't Miss a Thing” • 2nd Place - Online Animated Advertisement – “This

Holiday Season Remember”

ADVERTISING AWARDS

First Place Winners

Over 50,000

BLACK AND WHITE ADVERTISEMENT

First Place – Times Union, Albany

LOCALLY PREPARED COLOR

First Place Times Union

Albany

ADVERTISEMENT CAMPAIGN

First Place – Times Union, Albany

PROMOTIONAL LITERATURE

First Place Times Union

Albany

ONLINE ANIMATED ADVERTISEMENT

First Place – Times Union, Albany

INNOVATIVE IDEA

First Place – Times Union, Albany

NEWSPAPER SELF-PROMOTION

First Place – The Buffalo News

COMMUNITY SERVICE

First Place – The Buffalo News

ADVERTISING SECTION NEWSPAPER SUPPLEMENT

First Place Times Herald-Record

Middletown

ADVERTISING SECTION SPECIALTY SUPPLEMENT

First Place Times Herald-Record

Middletown

ONLINE STATIC ADVERTISEMENT

First Place The Post-Standard

Syracuse

PROMOTION AWARDS

PROMOTION AWARDS

First, Second and Third Place

23 entries

5 New York State newspapers

PROMOTION AWARDS

Contest Judges: • Warren C. Dews Jr., Vice President of Audience

Development, Sales & Marketing, New England Newspapers, Inc.

• Michael J. Smith, Director of Consumer Sales and Retention, 21st Century Media

• Bob DiMatties, Circulation Director, Caledonian-Record, St. Johnsbury, CT

PROMOTION AWARDS

PROMOTION AWARDS

Under 40,000

SPECIAL PROJECTS/ COMMUNITY INVOLVEMENT

Third Place Columbia-Greene

Media Hudson

SUBSCR IPT ION S AL E S /R E T E N T ION AN D MAR KE T IN G PROG R AMS

Second Place - Columbia-Greene Media, Hudson

SPECIAL PROJECTS/ COMMUNITY INVOLVEMENT

Second Place - Columbia-Greene Media, Hudson

DIGITAL PROMOTIONS/ E-EDITIONS

Second Place Columbia-Greene

Media Hudson

SUBSCR IPT ION S AL E S /R E T E N T ION AN D MAR KE T IN G PROG R AMS

First Place - Columbia-Greene Media, Hudson

SIN G LE COPY SALE S AN D P OIN T OF PURCHASE PROG R AMS

First Place - Columbia-Greene Media, Hudson

DIGITAL PROMOTIONS/ E-EDITIONS

First Place Columbia-Greene

Media Hudson

SPECIAL PROJECTS/ COMMUNITY INVOLVEMENT

First Place Finger Lakes

Times Geneva

PROMOTION AWARDS

Over 40,000

SUBSCR IPT ION S AL E S /R E T E N T ION AN D MAR KE T IN G PROG R AMS

First Place Times Union

Albany

SIN G LE COPY SALE S AN D POIN T OF PURCHASE PROG R AMS

First Place Times Union, Albany

DIGITAL PROMOTIONS/ E-EDITIONS

First Place Times Union

Albany

DIGITAL PROMOTIONS/ E-EDITIONS

Third Place – Times Herald-Record, Middletown

SIN G LE COPY SALE S AN D POIN T OF PURCHASE PROG R AMS

Second Place Times Herald-

Record Middletown

SPECIAL PROJECTS/ COMMUNITY INVOLVEMENT

First Place - Times Herald-Record, Middletown

SUBSCR IPT ION S AL E S /R E T E N T ION AN D MAR KE T IN G PROG R AMS

Third Place - The Post-Standard, Syracuse

SIN G LE COPY SALE S AN D POIN T OF PURCHASE PROG R AMS

Third Place The Post-Standard

Syracuse

SPECIAL PROJECTS/ COMMUNITY INVOLVEMENT

Third Place The Post-Standard

Syracuse

SUBSCR IPT ION S AL E S /R E T E N T ION AN D MAR KE T IN G PROG R AMS

Second Place The Post-Standard

Syracuse

SPECIAL PROJECTS/ COMMUNITY INVOLVEMENT

Second Place – The Post-Standard, Syracuse

DIGITAL PROMOTIONS/ E-EDITIONS

Second Place – The Post-Standard, Syracuse

2015 ADVERTISING & CIRCULATION AWARDS

BANQUET

Congratulations to all of

this year’s winners!

2016 CONFERENCE SCHOLARSHIP

2015 PRESIDENT’S AWARD

2015 PRESIDENT’S AWARD

Gwen Tomaselli Metro Creative Graphics

FUTURE LEADERS SCHOLARSHIP

PRIZE RAFFLES

PRIZE RAFFLES

2016 CONFERENCE

9th Annual Joint Conference / 100th NYSCMA, Inc. Conference June 12-14, 2016 - Gideon Putnam Resort - Saratoga Springs, NY

www.nynewspaperconference.com

2015 ADVERTISING & CIRCULATION AWARDS

BANQUET

June 15, 2015

Inn on the Lake

Canandaigua, New York