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Published quarterly, Cruising is the official magazine of the FCCA and the cruise industry, serving to educate and bring about an understanding of the industry’s inner-workings
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“If you want something fresh, authentic, and unique in the Caribbean, you will find it all in Martinique!” - Coralie
This year, immerse yourself in Martinican culture in our Cruise Village, discover our exciting excursions, and take in our spectacular natural landscapes. www.martiniquepro.org/cruise
7/2/15 5:43 PM
FULL SMILES AHEAD.THAT’S CAYMANKIND.
A WORLD AWAY. JUST ONE HOUR FROM MIAMI.
WWW.CAYMANISLANDS.KY
Third Quarter 2015 • Cruising Magazine 7
Micky ArisonFCCA Chairman,ChairmanCarnival Corporation
Michael BayleyPresident & CEORoyal Caribbean International
Adam GoldsteinPresident & COORoyal Caribbean Cruises Ltd.
Karl L. HolzPresidentDisney Cruise Line
Richard E. SassoPresident & CEOMSC Cruises (USA) Inc.
Andrew StewartPresident & COONorwegian Cruise Line
Omari BreakenridgeDirector, Communications & Design
Terri CanniciVice President, Operations
Adam CeseranoSenior Vice President
Carlos SantamarinaDirector, Membership Events & Programs
Jessica LalamaExecutive Assistant
Raquel NalesAdministrative Assistant
Justin PaigeManager, Communications, Research & Marketing
Michele M. PaigePresident
26 Cozumel and Mexico on Display at FCCA Conference & Trade Show
44 FCCA Sourcing Committee Looking to Source Business at the FCCA Conference
& Trade Show and Beyond
46 Award-Winning Escapes Made Easy in Martinique
48 Membership Has Its Privileges: Bonaire Champions FCCA Platinum Membership
58 What Differentiates Your Destination
18 The Cruise Industry’s and Caribbean’s Growth Has Only Just Begun By Michele M. Paige, President, FCCA
20 Cruise Line Executives and FCCA Platinum Members Gather in Puerto Plata for FCCA PAMAC Summit
28 A Tale of Two PortsBy David Candib, Vice President, Development & Operations, Carnival Corporation & plc
34 Working Together for Future Success in the Caribbean By Andy Stuart, President and Chief Operating Officer, Norwegian Cruise Line
38 Disney Cruise Line Delivers New Vacation Experiences at Sea By Karl L. Holz, President, Disney Cruise Line
Cover photo:Puerta Maya
9 President’s Letter
12 Cruise Industry News & Platinum Highlights
49 FCCA Platinum Associate Member Listing
54 FCCA Associate Member Listing
62 Faces in the Industry
64 Meetings with the FCCA
CRUISINGTHE FLORIDA-CARIBBEAN CRUISE ASSOCIATION MAGAZINE
Third Quarter 2015
Florida-Caribbean Cruise Association (FCCA)11200 Pines Blvd., Suite 201, Pembroke Pines, FL 33026Phone: (954) 441-8881 • Fax: (954) 441-3171Website: www.f-cca.com • E-mail: [email protected] Magazine © 2015 ~ All Rights Reserved.Reproduction in whole or in part, in any form, electronic or otherwise, without written permission of the FCCA is prohibited.
To subscribe or change your address, please send requeststo [email protected]
The information in this publication is provided "as is." FCCA and its Member Lines disclaim all representations and warranties, expressed or implied, with respect to any information,services, products and materials contained herein. FCCA and its Member Lines will in no event be liable for any damage or losses as a result of your use of this publication.
FCCA Member LinesAIDA Cruises • Azamara Club Cruises • Carnival Cruise Line • Celebrity Cruises
Costa Cruises • Croisières de France • Cunard Line • Disney Cruise Line • Holland America LineMSC Cruises (USA) Inc. • Norwegian Cruise Line • Oceania Cruises • P&O Cruises • Princess Cruises
Pullmantur Cruises • Regent Seven Seas Cruises • Royal Caribbean International • Seabourn • TUI Cruises
FCCA Staff
Departments
Features
SpotlightCover ImageExecutive Committee
FLORIDA-CARIBBEANCRUISEASSOCIATION
FREDERIKSTED, ST. CROIX WEST INDIAN COMPANY, ST. THOMAS
GALLOWS BAY DOCK , ST. CROIX CROWN BAY, ST. THOMAS
THERE ARE PORTS OF CALL, AND THOSE THAT BECKON.Sail to a cruise destination that’s as pleasurable for you as it is
your passengers. The four ports of the U.S. Virgin Islands feature
seven berths with fully established accommodations designed to
attend to all of your vessel’s needs. While ashore, your passengers
will be overcome with our alabaster beaches, great shopping, and
unique cultural and culinary attractions. For more information on
the ports of the U.S. Virgin Islands, visit www.viport.com
and www.wico-vi.com.
©2015 U.S. Virgin Islands Department of Tourism
“
F
“A real businessman values his partners like friends
and his partnership like friendship.” – Amit Kalantri
Partnerships are an invaluable commodity in business
and life. We often rely on our partners for ideas, input
and support—if we want to expand or need a helping
hand. Like any other precious resource, reliable and
knowledgeable partners are rare and hard to find.
However, the FCCA mines these resources by providing
direct access to cruise lines and stakeholders for its part-
ners to develop mutually beneficial relationships,
increase understanding, improve the guest experience
and maximize their cruise tourism’s impact.
These features are front and center for our 22nd annual
Cruise Conference & Trade Show in Cozumel, Mexico.
The event’s balance between business sessions, social
functions and the Trade Show—coupled with the
attendance of about 100 cruise executives and 1,000
public and private stakeholders—create the perfect forum for the exchange of information and industry trends,
sharing of ideas, and cultivation of business relationships that can lead to valuable partnerships.
Plus the event epitomizes what FCCA membership offers, as this is just one of the many annual events that
bring together our members and Member Line executives to help them benefit from each other and grow the
industry together. It is also one of the many tools we use to foster this kind of communication and relationship
building, along with meetings, projects, publications and much more.
This edition of Cruising highlights more ways we accomplish this, such as our annual PAMAC Summit, along
with its significance—displayed by a focus on partnerships and constant improvement by Andy Stuart, presi-
dent and COO of Norwegian Cruise Line, and Bonaire’s discussion of Platinum Membership’s benefits—and
some of our partners’ priceless knowledge, including a behind-the-scenes look at port and destination devel-
opment by David Candib, vice president, development & operations, Carnival Corporation & plc, and an
emphasis on tour guide training by Beth Kelly Hatt, president, Aquila’s Center for Cruise Excellence.
And it spotlights some of our partners, like Mexico’s cruise tourism resurgence and what can be experienced
during the FCCA Cruise Conference & Trade Show; Karl Holz, president, Disney Cruise Line, highlighting
new onboard experiences; and destination offerings and developments in Martinique and Puerto Rico.
So take a minute or an hour to learn about the FCCA, some of our partners and the industry as a whole. Or
better yet, experience it all first-hand at an FCCA event.
Respectfully yours,
Michele M. Paige
President
FCCA
Third Quarter 2015 • Cruising Magazine 9
Michele meeting with Roberto Borge Angulo, Governor
of Quintana Roo, Mexico and Fredy Marrufo Martín,
Mayor of Cozumel, Mexico.
President’s Letter
“
F
Aruba: One Happy Island with
Countless Opportunities
Aruba is “One Happy Island” where
turquoise waves crash against desert ter-
rain; where peace and relaxation coexist
with wild and rugged adventures; where
Dutch influence meets American ease;
and where a diverse history parallels a
bright future. Nestled in the southern
Caribbean, Aruba offers a paradise with
breathtaking beaches, a booming culi-
nary scene, exciting activities, art gal-
leries and museums, sumptuous spas,
championship golf, luxury shopping and
signature experiences, including cooling
off in Conchi, Aruba’s natural pool.
Visit www.aruba.com to learn more.
Pirate Republic Brewing Company
The Pirate Republic Brewing Company,
the only craft brewery in The Bahamas,
opened its doors in March 2015 and
quickly became a Port of Nassau
favorite. Located in a historic property
on Woodes Rogers Walk, a stone’s throw
from the cruise terminal, Pirate Republic
offers a variety of craft beers and daily
brewery tours. Beer types include
Pilsner, Belgian Ale, IPA, Kolsch, Stout
and special releases featuring Bahamian
ingredients. For more information, visit
www.piraterepublicbahamas.com.
Prospect Outback Adventures
Delivering More Thrills
Dolphin Cove has been the proud oper-
ator of Prospect Outback Adventures
for eight years. Prospect Outback
Adventures offers adventure tours on a
999-acre, 18th-century estate, located
only 15 minutes from the Ocho Rios
Cruise Ship terminal. Tours include
horseback riding, carriage rides, cook-
ing experiences, buggy adventures and
segway tours. These tours have
become very popular amongst adven-
ture enthusiast, prompting the addition
of new, exciting adventures for thrill-
seeking tourists.
Appleton Estate Rum Tour
The Appleton Estate Rum Tour offers a
unique historical experience. Visit our
legendary distillery nestled in
Jamaica’s south, where you will see and
experience our historic process that
continues today while watching some
of the earliest methods of extracting
juice from sugarcane, learning about
our unique distillation in 200-year-old
pot stills, and visiting a barrel house
where rums age to perfection. After the
tour you will understand why Appleton
Estate Jamaica Rum is one of the finest
rums in the world.
CCS Tours Introduces New
Attraction
CCS Tours has introduced a new attrac-
tion called River Bumpkin. Originally a
private hideaway, River Bumpkin is
now open to visitors to Jamaica, who
can become a “bumpkin” (native
Jamaican) for a day while experiencing
this beautiful country setting by the
Martha Brae River in Trelawny. This
professionally guided tour includes a
historical tour, walking, bicycle riding,
jitney, foot massage, and free WIFI in
all vehicles.
Dominica’s World Creole Music
Festival (WCMF)
Festive! Pulsating! Exciting!
Dominica’s World Creole Music
Festival. Running from October 26 –
November 3, this annual music
extravaganza celebrates the Creole
music culture of the Caribbean,
Europe and Africa and is widely seen
as one of the only true indigenous
music events in Dominica and the
Eastern Caribbean. Held around the
time of Dominica’s Independence cel-
ebrations, patrons and visitors are
afforded the opportunity to sample the
local cuisine and get an appreciation
of the rich cultural attributes of The
Nature Island’s heritage.
Tortola Pier Park to Enhance BVI
Shopping Options
The British Virgin Islands is enhancing
its cruise facilities with the addition of
12 Cruising Magazine • Third Quarter 2015
Cruise Industry News & Platinum Highlights
Third Quarter 2015 • Cruising Magazine 13
a new and improved cruise pier and
shopping center, Tortola Pier Park.
“Tortola Pier Park Ltd. strives to pro-
vide an exquisite Caribbean shopping,
dining and family entertainment experi-
ence with a unique BVI flare. In doing
so, a vibrant shopping atmosphere is
being created, offering exciting enter-
tainment, delicious cuisine and unique
products and services that meet our
shoppers’ demands,” said Dona Regis,
CEO of TPPL.
Partnership Agreement between
Guadeloupe Islands Tourism Board
and the Michelet College
On behalf of the Guadeloupe Islands
Tourist Board, President M.Hilaire
BRUDEY signed a partnership agree-
ment with the Michelet College of
Pointe à Pitre on May 20. This is a pilot
project with a goal of allowing third-
and fourth-year students to apply their
knowledge of languages—Spanish,
English and German—and the destina-
tion’s geography, history and culture.
Students will welcome and inform pas-
sengers at the cruise terminal and dur-
ing excursions.
Tobago to Develop World-Class
Canopy Excursion
The Tobago House of Assembly spon-
sored the development of a world-class
canopy tour in the oldest national pro-
tected park in the Western
Hemisphere—The Main Ridge Forest
Reserve. The Original Canopy Tour
Company designed and built an excur-
sion encompassing up to 13 traverse
lines and 14 platforms. With a distance
of approximately 2 kilometers, this is
the longest in this region and takes
about 2 hours.
Martinique, the Island of
Distinctions
The Caribbean Island with French Flair,
Martinique boasts modern infrastruc-
ture, natural wonders and rich heritage
that have earned The Isle of Flowers sev-
eral distinctions, such as a “Must-Visit”
destination for 2015, one of the best
Caribbean summer destinations and
Caribbean cruise ports by Caribbean
Journal, “Best Caribbean Destination”
by About.com, and “Top Caribbean
Island for Delectable Dining” by
Caribbean Travel + Life. Plus over a
hundred of tourist attractions and ser-
vice-providers from Martinique received
a 2015 Award of Excellence from
TripAdvisor. www.us.martinique.org
Santo Domingo Celebrates 519 Years
More Refreshed Than Ever
The capital of Dominican Republic is
celebrating its 519th year with a full
renovation of its historic center. Many
facilities have been renovated and opti-
mized emblematic streets and public
spaces, with the aim of offering visitors
a destination that combines history, ser-
vices and comfort. In this effort to mix
tradition and innovation, we can soon
enjoy the reopening of the first sanctu-
ary of the New World: the chapel of
Nuestra Señora del Rosario.
St. Vincent: Walk in Kingstown Tour
The Walk In Kingstown Tour is a guid-
ed, two-hour educational and exciting
adventure through capital city
Kingstown. It showcases the dynamic
and rich cultural-heritage of capital
Kingstown to all visitors as they meet
local Vincentians, explore and learn
about the city’s exquisite architecture
and culture, and taste authentic local
cuisine. Commencing at the Cruise
Ship Terminal, it visits the St. Vincent
Botanical Gardens, Heritage Museum
and Science Centre, historical church-
es, a working traditional brick oven and
more. More Information is available at
discoversvg.com.
Puerto Rico Draws World’s Biggest
Cruise Ships
Puerto Rico will welcome two of the
Cruise Industry News & Platinum Highlights
14 Cruising Magazine • Third Quarter 2015
Cruise Industry News & Platinum Highlights
largest cruise ships in the world in 2016.
Royal Caribbean International’s Oasis of
the Seas and Allure of the Seas will be
the first two mega-cruise ships to visit
San Juan in 2016. Ten visits by the
mega-ships will bring 60,000 additional
passengers to port, representing an eco-
nomic impact for Puerto Rico of approx-
imately $6.4 million in the first season.
50th Carriacou Regatta Festival
Emancipation Day on Monday, 3rd
August culminated four days of boat
racing and on-shore cultural activities
in Carriacou, the larger of the two sister
islands of Grenada. From the white
sand beach in Hillsborough, workboats
and racers sailed for 45 minutes up to 2
hours along a windy course on the pel-
lucid waters. The festivities on-shore
included greasy pole competitions and
cultural performances.
El Salvador to Invest $25 Million for
Development of the Marine Coastal Zone
The Government of El Salvador,
through the Ministry of Tourism, will
invest $25 million to develop its marine
coastal area over the next five years. The
Ministry will create tourism products
near the ports, and the Acajutla Port is
creating infrastructure to accommodate
restaurants, bike lanes and sports courts.
These developments follow achieve-
ments made while hosting the 3rd FCCA
Central America Summit in May 2015
and Princess Cruises announcing its
first calls to El Salvador in 2017.
Preliminary Port Calls of 2015-16
Cruise Season in Cartagena de Indias
Cartagena de Indias cruise ship termi-
nal had a preamble of the 2015-2016
cruise ship season with the call of
Insignia and Sea Princess, which
brought around 3.000 passengers that
visited the city and contributed an eco-
nomic impact of $400,000 in two days.
These gave way to the official season
opening, which took place on
September 7, 2015 with the arrival of
Monarch to the Cartagena Bay.
Regularization of Provisional Guides
In Belize City
It is with a great sense of pride that the
BTB announces the regularization of
64 Provisional Guide License Holders,
who are stakeholders of the Fort
George Tourism Zone. This was
accomplished by offering two training
sessions—the Heritage Tour Training
and the General Principles of Tour
Guiding. These guides are now eligible
to apply for their Belize City
Community Site Guide license, as only
licensed guides are permitted in the
Fort George Tourism Zone.
Tikal: One of the Best Destinations to
Discover
The ancient Maya city of Tikal has
been included in a list of the 20 best
destinations in the world published by
Lonely Planet, an international travel
guide. Only a 45-minute plane ride
from Guatemalan Cruise Terminals,
cruise passengers can visit the
archaeological site in the heart of the
jungle, admire ancient ruins and spot
spider monkeys and exotic birds. The
city was the capital of the Mayan
Northern Region, and it was a powerful
kingdom with a very advanced political
and military system.
Acapulco
Because of its fantastic weather and
unique experiences, Acapulco is a
prime cruising destination. For the
2015 season, the port announced two
first-time visits: Artania from and
Norwegian Jewel. Recent develop-
ments also include the return of 14
cruises. To ensure a pleasant and posi-
tive experience for our visitors, we
developed Acapulco’s Tourist
Assistance and Protection Center
(CAPTA) in early 2015. CAPTA is part
of the Federal, State and Municipal
strategies put in place to guarantee the
well-being of our visitors.
Puerto Chiapas, México
Located in the southeast of México,
Puerto Chiapas is considered one of the
Third Quarter 2015 • Cruising Magazine 15
top 16 ports in Mexico, offering close
contact to a mystical, exotic and natural
world Feel the warmth of its people,
explore the lush landscapes, taste deli-
cious flavors of coffee and observe great
biological diversity in the mangroves.
Puerto Chiapas is generating a different
identity from the rest of the ports, using
unique products like amber, the marim-
ba and the archaeological sites.
New Terminal Building in Isla Mujeres
With work completed in Isla Mujeres, it
now has a world-class terminal that can
accommodate up to 14,000 passengers
per day. Our record figure in the sum-
mer season is 19,400 in one day. The
passengers coming from Cancun and
the new tourist destination in the
Mexican Caribbean, Punta Sam. With
this new terminal, we have greatly
improved service to our visitors.
Construction Work is Beginning on the
Dock Next to San Miguel in Cozumel
This important construction will be
beneficial to the tourist boats in the cen-
ter of Cozumel, giving greater quality
of service and security, adhering to the
new look of downtown Cozumel
Margaritaville Cozumel
Over the turquoise, crystal-clear
Caribbean waters of Mexico, you will
find one of the best Jimmy Buffett’s
locations, with stunning views, great
food, amazing cocktails and free
snorkeling.
Three Amigos
Based on a cult comedy classic comes
a place for fun, entertainment and
authentic Mexican food. Ask for EL
GUAPO, and let’s get the party started!
Costa Maya: Gateway to an
Unknown World
Costa Maya transports travelers to a
world where Mayan memories fuse
with contemporary times, where they
can see a port resembling a Mayan city
from a ship with robotic bartenders and
explore caves to escape the midday sun
and listen to locals’ radio blaring a trop-
ical rhythm. This surreal scene awaits
you at Costa Maya.
Internationally Celebrated Artwork
and Modernized Cruise Terminals
Are Just Part of the Guest
Experience at Port Everglades
Internationally renowned glass sculptor
Dale Chihuly has created beautiful
glass wall sconces for Port Everglades
as part of the Florida port’s continuous
investments in the ultimate cruise guest
experience. Also on the drawing board
are dramatic renovations for Cruise
Terminal 25 that include welcoming
amenities for guests to start every cruise
vacation conveniently and efficiently. In
the last seven years, Port Everglades has
completely renovated six of its nine
cruise terminals with spacious baggage
halls, ample seating, improved traffic
flows and Florida-inspired artwork.
Princess, Norwegian Returning to
Port of Houston Authority
Princess Cruises and Norwegian Cruise
Line both return to the Port of Houston
Authority’s state-of-the-art cruise termi-
nal in November for the 2015 – 2016 sea-
sons. Caribbean Princess returns
November 4 for seven- and ten-day cruis-
es to Eastern and Western Caribbean des-
tinations, and Norwegian Jade will sail
from the Bayport Cruise Terminal for the
first time beginning November 14. The
cruise terminal is easily accessible from
Intercontinental and Hobby Airports, and
fine restaurants and hotels are nearby.
Cunard Celebrates 175 Years of
Cruising out of New York City
The New York City Economic
Development Corporation and Cunard
Cruise Industry News & Platinum Highlights
Line recently concluded Cunard’s
175th anniversary events with a spec-
tacular light and music show near the
Statue of Liberty in New York Harbor.
Cunard is one of several lines sailing
out of NYCruise’s Brooklyn and
Manhattan cruise terminals. The cruise
industry in New York City generated a
total economic impact of $196.8 mil-
lion last year, and over 602,000 passen-
gers embarked on cruises out of
Brooklyn and Manhattan, a 35 percent
increase from 2009.
Port Canaveral’s “New Cove” $130
Million Expansion
Port Canaveral’s has started an exciting
expansion program to enhance the
cruise guest experience. With the
Exploration Tower as an anchor, we are
developing 250,000 square feet of new
shops, restaurants, and upscale hotel.
Entertainment options under considera-
tion include a zip line, laser light show,
concerts and art shows, and world-
renown marine artist, Robert Wyland,
has already opened Wyland Galleries of
Florida. We expect the first phase to be
completed by fall 2016.
Port of Saint John
The Port of Saint John, New
Brunswick, known for having the high-
est tides in the world, recently
announced a major dredging project
that will result in greater accessibility
for the largest cruise ships. The dredg-
ing project is part of the $205 million
West Side Modernization Project and
will be funded by the Government of
Canada, the Province of New
Brunswick and Port Saint John.
Port of New Orleans Gears Up for
More Growth
Port of New Orleans cruise terminals
handled more than 1 million annual
cruise passengers in 2014 for the first
time in its history. As the demand for
cruises from the Big Easy continues to
rise, the Port and its cruise line partners
are meeting the demand. The Port is
currently in the planning stages for a
third cruise terminal not far from the
historic French Quarter and the existing
state-of-the-art cruise terminals.
Exciting New Changes Coming to
Port Tampa Bay
As Tampa continues to stand out as a
premier destination, a bold new plan for
Channelside has been unveiled. The
new vision plan will add pedestrian-
friendly access to the waterfront and an
exciting new setting for guests cruising
from Port Tampa Bay. Tampa offering a
variety of cruise itineraries and han-
dling 900,000 passengers annually
from seasonal and year-round calls by
lines like Carnival Cruise Line, Holland
America Line, Norwegian Cruise Line,
and Royal Caribbean International.
PPI Group
PPI Group’s Broadcast Operations
Division is a team of creative, talented,
and experienced producers and editors
dedicated to successfully reaching your
audience. Our award-winning, custom
programming includes commercials,
sales promotions, destination features,
shore excursion experiences, and prod-
uct marketing. Our in-house, state-of-
the-art digital video facility allows us to
produce high-quality content that offers
the best value for your budget and with-
in your brand guidelines. Find out what
a custom video can do for your business
at www.PPIGroup.com.
Seatrade Cruise Global
Seatrade Cruise Global (formerly
Cruise Shipping Miami) is the leading
global event for the cruise industry,
bringing together buyers and suppliers
for a week of networking, sourcing, and
education. The 2016 event marks a
transition year, With a move to the Fort
Lauderdale Broward County
Convention Center during the Miami
Beach Convention Center’s renovation,
the 2016 event marks a transition and
fresh feel while continuing a tradition
of excellence and quality programming.
The exhibit hall is already 70 percent
booked, and planning for the confer-
ence portion is underway.
16 Cruising Magazine • Third Quarter 2015
Cruise Industry News & Platinum Highlights
As president of the Florida-
Caribbean Cruise Association, I
might be slightly biased to the
Caribbean, but nobody can deny its
importance to the cruise industry. The
birthplace of modern cruising from
North America, the Caribbean has
grown up with the industry, from about
8 million passenger arrivals 20 years
ago to more than 20 million expected
from FCCA Member Lines this year.
Growing alongside the passenger
arrivals were billions of dollars in pas-
senger and cruise line spending, with
passenger spending increasing from
approximately $70.00 20 years ago to
$96.00 in 2012; infrastructure, product
and destination development, from
tours and ports to entire cruising desti-
nations, such as Falmouth, Jamaica
and Puerto Plata, Dominican
Republic; and job creation, from tour
operators and taxi drivers to shop owners
and port workers.
How did the Caribbean evolve into
such a dominant cruise tourism mar-
ket? Well, its proximity to United
States ports, long-standing record of
safety, friendly citizens and year-
round sunny weather certainly didn’t
hurt. And where else can a cruise pas-
senger lounge on a beach; dive into a
waterfall; raft along a river; trek across
a desert; hike up a mountain or vol-
cano; and zipline through a forest—all
in one trip?
The Caribbean offers not just all of
these sites and experiences, but also a
unique assortment of cultures and
cuisines, as well as a history that both
incorporates these influences and
creates a completely individual identity.
On that one trip, a passenger can see
Dutch architecture and taste French
fare on the same island and experience
the Spanish and British influences and
history, along with the Creole fusion of
all of the above.
These features are crucial to cruisers,
which Caribbean Tourism Organization’s
Future Caribbean Cruise Travel Survey
confirmed in its findings that cruise
passengers are more interested in
destinations than ships, particularly
valuing cultural heritage and culinary
experiences.
However, cruise destinations and mar-
kets now face global competition, with
destinations like China growing expo-
nentially and the Mediterranean pre-
dicting a record year. In fact, even
18 Cruising Magazine • Third Quarter 2015
The Cruise Industry’s and Caribbean’sGrowth Has Only Just Begun
By Michele M. Paige, President, FCCA
though the Caribbean again holds the
overwhelming lead in global deploy-
ment capacity share with nearly 36 per-
cent, this figure decreased almost two
percent from last year, whereas Asia
increased more than two percent.
So how can the Caribbean continue to
grow with the cruise industry’s rapidly
expanding passenger capacity and ports
of call? The same CTO study says it
well: “[the] Caribbean’s ability to stim-
ulate the required demand will be
directly dependent upon its capacity to
refresh and reinvent its tourism
economies by effectively adapting to
the ever-changing global environment,
pushing the envelope, taking risks and
launching innovations, which consis-
tently deliver on changing consumer
expectations.”
And cruise lines call where there is
demand. This is why the FCCA works
with destinations to employ a similar
business model as the cruise lines—
built on innovation and differentiation,
focused on offering constantly new and
refreshed products that align with a
brand to motivate new and past passen-
gers to not just cruise, but to experience
a particular product and stimulate
demand of a variety of cruisers, from
first-timers to those who have been
there, but haven’t done that.
The FCCA helps Caribbean destinations
brand themselves in the same way, with
their unique history and offerings so
passengers want to not simply cruise the
Caribbean, but sample particular islands
and products. Platinum Membership
with the FCCA comes with a custom-
tailored strategy to assist destinations’
private and public sectors by learning
about their individual issues and goals
and then utilizing our knowledge of and
contacts in the industry to formulate an
action plan that optimizes their cruise
tourism impact.
These plans have helped destinations
like Martinique and Mazatlan, Mexico
grow from five-year FCCA Member
Line passenger arrival lows of 23,000
and zero to expecting more than 270,000
and 190,000, respectively, this year.
FCCA Platinum Membership also pro-
vides direct access to some of the
industry’s most important figures—
Member Line presidents, CEOs and
executives who decide where ships call,
what sells onboard and how to invest in
infrastructure.
Platinum Members meet with these key
decision makers through an overarch-
ing program blending business and
pleasure to forge relationships that
often lead to patronage, which Platinum
Members experience this while propos-
ing a new business model at a meeting
or cementing a deal over dinner.
From private events and meetings dur-
ing the FCCA Conference & Trade
Show and Cruise Shipping Miami to
access to Operations Committee meet-
ings and exclusive Platinum events
linking members and executives,
Platinum Members have a full assort-
ment of opportunities to expand their
reach, understanding and business in
the cruise industry.
Of course, simply attending events or
joining associations will not be enough
to increase business and compete on the
global field; destinations and compa-
nies must employ the same cruise line
model of constant innovation and dif-
ferentiation. If they do, they will con-
tinue to drive demand for repeat cruis-
ers and the wave of new cruisers the
industry is currently targeting—not just
from North America, but also from the
freshly converted global markets.
After all, cruisers are historically loyal;
they begin to sample different cruise
products, such as luxury liners, along
with multiple destinations. Just as many
North American cruisers first sail the
Caribbean before taking a
Mediterranean cruise, the Caribbean
can attract passengers from across
the seas.
Driving this demand will also ensure
that the Caribbean gains from the cruise
lines’ ever-increasing capacity through
bigger and better ships, with 33 new
ocean-going vessels and more than
100,000 berths on the order book.
(Keep in mind that the Caribbean had
over 50 percent of the deployment
share 20 years ago when it also
received less than half of its current
passengers.)
Plus other opportunities exist, such as
partnering with cruise lines to offer tai-
lored destination products that appeal to
particular cruise brands’ demographics.
Yes, the Caribbean has grown up with
the industry and experienced a surge in
cruise passengers; benefitted from
billions of dollars in passenger spending
and job development; and seen entire
cities transformed by cruise line invest-
ments. But there is room to grow for the
cruise industry, the Caribbean and
regional cruise tourism stakeholders,
especially if all work together
proactively and synergistically.
Third Quarter 2015 • Cruising Magazine 19
“…destinations and companies must
employ the same cruise line model of
constant innovation and differentia-
tion. If they do, they will continue to
drive demand…”
From June 18-24, over 20 senior-
level cruise executives and about
100 FCCA Platinum Members
joined in Puerto Plata, Dominican
Republic for the PAMAC Summit—a
five-day event packed with meetings
and social functions designed to forge
relationships and mutual understanding
between Platinum Members and some
of the most significant decision makers
in the industry, Member Line cruise
executives from varying fields,
including shore excursions, port
operations, itinerary development and
product development.
It began on June 24th, when attendees
flew in and observed the destination’s
beauty while transported to the lavish
Gran Ventana Hotel. They then prepared
for the welcoming event, a beach BBQ
where members and executives met or
reacquainted themselves while dis-
cussing their latest developments, from
business expansions to family additions.
After all, one of the most valuable
aspects of Platinum Membership is the
familiarity it breeds between members
and executives through regular contact
during events like these.
The collaboration possible by joining
some of the destinations’ private and
public sectors’ premier players with
FCCA Member Line cruise executives
is also the best way to nurture future
business and learn from each other.
Conversation flows freely through the
casual atmosphere and guarantees that
every member has the ability to inter-
act with executives, comfortable
enough to speak freely and ask the nec-
essary questions.
The next day began one of the event’s
most important proceedings, the
PAMAC Meeting. In this semi-annual
meeting, Platinum Members gather
20 Cruising Magazine • Third Quarter 2015
Cruise Line Executives and FCCA Platinum Members Gather in Puerto Plata for FCCA PAMAC Summit
around cruise executives and other par-
ticipants with valuable knowledge lead-
ing a panel to share and discuss the lat-
est developments and issues in the
industry—from the global and national
level to members’ individual concerns,
questions and input. Any topic is open
to conversation by the members, panel
and executives in order to ensure that
everyone in attendance is informed of
the latest happenings and how to best
actualize the knowledge gained. Plus
Platinum Members can present their
own developments and plans.
“The PAMAC Meeting is extremely
important, as it ensures that the commu-
nications between FCCA Platinum
Members and the Member Lines remain
open, allows the members to articulate
their challenges face-to-face with the
cruise lines, whilst also providing an
opportunity to learn from each other, and
discuss what measures might be required
by either the members in their respective
destinations or by the lines to ensure that
the guest experience can be improved,
along with the respective destination rat-
ings,” told Russell Daya, executive direc-
tor global port operations & develop-
ments, Disney Cruise Line, and chairman
of the FCCA Operations Committee.
Following this meeting was a focus on
something of growing importance—
destinations providing German-speak-
ing guide to improve the experience for
passengers on cruise lines like AIDA
and TUI Cruises.
Platinum Members then had a chance
to meet one-on-one with pre-selected
cruise executives who best applied to
their products or destinations and
provided an opportunity to talk shop
with those who decide what sells
onboard, where ships call and how to
invest in infrastructure.
“The one-on-one meetings allow for us
to learn about Platinum Members’ new
Third Quarter 2015 • Cruising Magazine 21
developments and products and help
fine-tune them to best fit the cruise lines;
it gives Platinum Members a real van-
tage point in knowing what the lines are
looking for and how to appeal to them,”
told Federico Gonzalez-Denton, associ-
ate vice president, government relations
for Latin America and the Caribbean,
Royal Caribbean Cruises Ltd.
The meeting-packed day then took a load
off with a visit to Ocean World Adventure
Park. After the activities and lounging,
members and executives previewed the
Amber Cove Cruise Terminal.
Besides being entertaining and displaying
some of Puerto Plata’s destination prod-
ucts to the prominent audience of cruise
executives and tourism stakeholders, this
also exhibited the infrastructure and des-
tination enhancements and improvements
that Carnival Corporation, the Dominican
Republic government and the Puerto
Plata community have collectively devel-
oped over the last few years, as well as
diverse and exciting shore excursions
offerings put together through the collab-
oration of the Carnival Cruise Line tour
operations team and numerous existing
and new tour operators in the region.
“We were very proud to show FCCA
Platinum Members the result of our
work with the Dominican Republic
government and community of Puerto
Plata alongside our JV partner to wel-
come cruise guests to a new and excit-
ing cruise destination destined to
become a passenger-favorite for a long
time to come,” told David Candib, vice
president, development & operations,
Carnival Corporation.
That night’s farewell dinner event com-
pleted the day’s balance of work and
play. Members and executives could
close deals from earlier meetings or
chat about their fun on tours while
enjoying Dominican delicacies. The
Dominican Republic Ministry of
Tourism pulled out all the stops to leave
a lasting impression and display their
vivacious culture, complete with festive
dances and fire twirling.
The final day for some and last tour
for others gave members and execu-
tives a chance to fly home or experi-
ence Cayo Arena “Paradise Island”
and the historical site of La Isabela,
where they could take in the destina-
tion’s rich history or dip into the crys-
tal-clear water.
A final breakfast followed the next
morning, and the eggs came with a side
of talks ranging from meeting topics to
the desire to stay longer. This showed
one of the FCCA’s greatest resources
and why it offers events like these—to
forge relationships between the mem-
bers and executives that lead to busi-
ness and understanding.
Of course, this was only possible
through the Dominican Republic’s hard
work and generous provisions. These
efforts set the stage for many to
improve their cruise tourism business,
and Puerto Plata’s beautiful land,
wealth of destination products and hos-
pitable people showed cruise execu-
tives why Amber Cove will be a promi-
nent cruise destination.
22 Cruising Magazine • Third Quarter 2015
“…it gives Platinum Members a real vantage point in knowing
what the lines are looking for and how to appeal to them.” -
Federico Gonzalez-Denton, AVP, Government Relations, Latin
America and the Caribbean, Royal Caribbean Cruises Ltd.
DOMINICAN REPUBLICDOMINICAN REPUBLICHAS IT ALLHAS IT ALL
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DOLPHIN CAYAQUAVENTURE
For more than 20 years, the FCCA
Conference & Trade Show has
showcased the host destination—
its culture, gastronomy, wealth of offer-
ings and ability to orchestrate an event
and cater to all kinds of guests.
Cozumel and the entire country certain-
ly have plenty to highlight to the influ-
ential audience of tourism stakeholders
and cruise executives.
One of the main things on display is the
dedication to cruise tourism that led to
Cozumel hosting the event for the sec-
ond time, the same dedication that
regained the lost cruise calls from a
downturn in 2012 and 2013.
Roberto Borge Angulo, governor of
Quanta Roo, spearheaded this resur-
gence by holding a meeting between
all Mexican governors along with the
FCCA and Member Line executives.
Taking place in Mazatlan, which had
just lost its cruise calls, the meeting
was symbolic. It showed Mazatlan’s
safety—and the undertaken security
efforts—first-hand, but it also trans-
mitted the message that Mexico want-
ed to regain the lost ships by any
means necessary.
President Enrique Peña Nieto and his
administration then engaged a positive,
proactive, countrywide approach.
Under the direction of Claudia Ruiz
Massieu Salinas, secretary of tourism,
the lines of communication were
opened between the cruise industry and
Mexico’s various departments—
including tourism, immigration and
transportation—along with all of its
port authorities.
Yet the most important part was mov-
ing past the talk and into action. Many
Mexican states utilized the information
communicated to them, constantly
developing and improving destination
products to custom-fit the cruise lines’
needs and requests.
These results were seen almost imme-
diately, with FCCA Member Lines
sending more than one million addi-
tional passengers to Mexico—a 25 per-
cent increase—between 2013 and 2014.
Plus states and/or ports that fully com-
mitted to action by becoming Platinum
Members headlined this growth,
26 Cruising Magazine • Third Quarter 2015
Cozumel and Mexico on Display at FCCA Conference & Trade Show
accounting for more than 960,000 of
the passenger arrival difference.
Of course, this is not the only reason
that Cozumel will receive over 3 mil-
lion passengers this year from FCCA
Member Lines, with Mexico seeing
over 5.5 million overall. Much of the
rich culture, UNESCO-designated
gastronomy, diverse destination prod-
uct and developed infrastructure mak-
ing these numbers possible are in the
limelight at the FCCA Conference &
Trade Show.
Social functions planned by Cozumel
and its partnership with the government
and local businesses will display its
exciting setting, activities and WOW
factor through some of the same expe-
riences and venues that cruise passen-
gers see and do.
“The FCCA appreciates Cozumel’s
efforts and commitment to making the
22nd annual FCCA Conference &
Trade Shows one of the best events
yet,” said Michele Paige, president,
FCCA. “It has pulled out all the stops to
woo the cruise executives and atten-
dees, allowing all to see the offerings of
and dedication to cruise tourism that
has led it to resurging as one of the
world’s leading cruise destinations.”
Plus Cozumel will display the third
Puerta Maya berth, which Carnival
Corporation will inaugurate this win-
ter. And Costa Maya is actualizing the
event’s opportunities by bringing exec-
utives to a quick post-conference
familiarization trip to see its latest
developments, including a major new
attraction, the Lost Mayan Kingdom
water park.
“We are thrilled to bring the FCCA’s
22nd Conference and Trade Show to
Cozumel to showcase what that the city
and country offer, as well as why and
how they have become one of the top
cruising destinations,” told Micky
Arison, chairman of Carnival
Corporation and the FCCA.
In all, the FCCA Conference & Trade
Show will create the perfect forum for
exchanging information, sharing
ideas, forging relationships and learn-
ing how to increase cruise tourism
from the knowledge and relationships,
along with the lessons from Mexico’s
success story.
Third Quarter 2015 • Cruising Magazine 27
As we embark on the completion
and opening of two critical pro-
jects in the Caribbean region,
Amber Cove in the Dominican
Republic and expansion of Puerta
Maya in Cozumel, it’s a great time to
take a step back and reflect upon the
milestones achieved along the way.
The combination of these two projects
amount to approximately $110 million
in capital expenditure and represent
many years of collaboration with our
industry partners, governments and
teams internally. With 34 percent of
cruise guests sailing on Caribbean
cruises, the region represents the
largest market for us (and the industry)
and is larger than the next two closest
regions combined. Clearly, the
Caribbean is extremely important to
our business, and its popularity for
cruising continues to affirm our deep
commitment to the region.
As we look at our pier development of
adding a third berth at Puerta Maya,
Cozumel—which has the distinction of
being one of the cruise industry’s top
two transit ports worldwide—it signi-
fies that we not only need to invest in
new and exciting destinations, but also
find ways for mature and successful
destinations to continue to grow or
enhance the guest experience.
This October signals a decade since
Hurricane Wilma devastated the island
of Cozumel and our port Puerta Maya.
Given the very challenging scope and
sequencing of construction of a new
port and removal of the existing pier’s
debris, we were not able to reopen the
port until October 2008. Although we
incorporated the design of the new pier
in its reconstruction back in 2005, we
were only able to make the business
case for an additional berth and initiate
the work in the last two years.
Since reopening of Puerta Maya in
2008, we have learned that Cozumel,
as mature a destination there is, pos-
sesses the key attributes warranting
such a large direct capital expenditure
and our long-term commitment. First
and most importantly, it remains a very
safe and secure destination, while also
maintaining its position as one of the
favorite destinations among our guests
and crew.
We extend a heartfelt thanks to those
we have worked with at all levels of
government, in the local community
and other key stakeholders for ensuring
that cruising and tourism have
remained a strategic focus of the desti-
nation. Without the ability to consis-
tently ensure the safety of our guests
and crew, a destination risks the possi-
bility of reduced or even a complete
loss of calls, regardless of how great the
landside and tour offerings may be.
28 Cruising Magazine • Third Quarter 2015
By David Candib, Vice President, Development & Operations, Carnival Corporation & plc
A TAle of Two P or TsAs Carnival Corporation completes two exciting projects—its new Amber Cove
port in the Dominican Republic and a third berth at its pier in Cozumel—it shows
how networking at industry conferences leads to progress and prosperity.
In addition, we found that after the
opening of our pier in 2008, with the
industry new builds and ship sizes
growing, Cozumel actually witnessed a
“reduction” in available berths. This
reduction of berths came about due to
the existing marine infrastructure. In
the past, two of the three piers in
Cozumel were able to accommodate
three ships alongside. However,
because the size of some cruise ships
has grown, two of the three piers can
really only generally accommodate two
ships alongside today. This meant that
certain cruise lines, including some of
our own, were faced with lack of avail-
able berths in the winter season and had
to plan alternate itineraries.
With our project at Puerta Maya almost
complete, Cozumel can now offer addi-
tional capacity to the industry for the
first time in many years. In turn, more
cruise ship guests bring additional
shoreside opportunities to take advan-
tage of. Cozumel’s government and
tourism businesses, with year-round
cruise business most others envy, can
work with the industry on exploring
ways to continue making the destina-
tion highly popular among guests and
crew. As the saying goes, we put our
money where our mouth is, but it’s now
also a time where those locally can
evaluate and explore new business
opportunities or expand current opera-
tions not only for the hopeful growth in
calls, but also from Cozumel’s many
repeat guests.
One way for those already in the cruise
industry, or wishing to be part of it, to
gain additional insight and present
opportunities is by participating in con-
ferences and events, such as the FCCA
annual conference. The sessions pro-
vide entrepreneurs and businesses with
direct access to decision makers in the
industry. The session workshops and
one-on-one meetings provide excellent
avenues to seek insight for discussing
ideas and opportunities for additional
collaboration. It is safe to say you will
not find a cruise line executive who will
not be interested in learning about
activities or experiences that can either
further distinguish and enhance a desti-
nation or provide a new means for
increasing revenue.
This is a great lead into a discussion on
the opening of Amber Cove on the
north coast of the Dominican Republic.
A joint venture project with the Rannik
family of Grupo B&R, Amber Cove
represents our single largest port devel-
opment project to date, which continues
our philosophy of providing our portfo-
lio of 10 cruise brands new and exciting
itineraries and deployment options.
Amber Cove will be featured on contin-
uous itineraries in the cruise industry
for the first time in over 25 years, and
the enthusiasm is building within the
travel trade and cruise industry.
Perfectly nestled in an idyllic bay with
the backdrop and breathtaking views of
the mountainous region, Amber Cove
will surely capture the imagination of
all visitors.
We have had an interest in calling on
the Puerto Plata region since the late
1990s, evaluating a variety of projects
over the years. Finally at the 2010
FCCA annual conference held in Santo
Domingo, we were introduced to the
Rannik family. This first meeting is
another great example of why attending
various conferences and industry
events offers business opportunities.
As a completely new destination, the
challenges and steps involved in Amber
Cove’s development varied significant-
ly from that of our expansion efforts in
Puerta Maya. While Puerto Plata had
existing tourism infrastructure in place,
this was geared towards hotel guests at
all-inclusive properties. This meant that
we needed to work with government
and local community to adapt and
Third Quarter 2015 • Cruising Magazine 29
A delegation from Carnival Corporation led by Arnold Donald, President and CEOmeeting with Cozumel's mayor Fredy Marrufo Martín while visiting Puerta Maya.
enhance certain elements of the desti-
nation and focus on developing experi-
ences that would be popular with our
guests.
For example, the historic city center
and grand malecon of Puerto Plata have
not been a highlight or main feature for
many hotel guests. That is not the case
for cruise guests exploring the destina-
tion in an approximate eight-hour win-
dow, a good number of who enjoy mak-
ing their way around and exploring the
city center. This required evaluating
road and infrastructure projects to ease
congestion heading in and out of the
busy city (partially accomplished by
expanding the highway to four lanes)
while beautifying and enhancing the
historical town square.
Consideration was also given to ways
to enhance the experience by linking
the historical fort, malecon and town
square, creating an experience unto
itself. The improvements and expected
flow of cruise guests to the town areas
will surely serve as a boon to business-
es and attract entrepreneurs to open
new businesses catering to tourism. As
the town of Puerto Plata grows into a
destination unto itself, we are likely to
see ripple effects within the economy,
as it is likely that the town will soon
attract hotel guests staying in Puerto
Plata and the surrounding cities as a
new option.
Two great examples of working with
our industry partners and organizations
like the FCCA are evidenced by the taxi
drivers and tour guides. The Dominican
Republic Tourism Ministry has com-
mitted to utilizing FCCA’s Taxi Pride
training program for taxi drivers in
Puerto Plata, which will educate the
taxi drivers on what to expect when
cruise guests arrive. This is critical, as
many in our industry will tell you that
taxi drivers are ambassadors to your
destination. After all, many times they
are the first and last local people who
cruise guests encounter. Most often,
ensuring a guest’s seamless and enjoy-
able experience with a taxi ride will
leave a good impression of the destina-
tion. Additionally, the tourism ministry
has committed to working with Aquila
Cruise Excellence, an FCCA Platinum
Member and partner with great experi-
ence and specialized programs on train-
ing tour guides, which will also be a
critical component of guest experiences
in Puerto Plata.
Mico Cascais, Erika Tache and their
team at Carnival Cruise Line have done
an excellent job working with both
existing and new tour operators to
ensure amazing and diverse shore
excursion offerings. In fact, they have
said that Amber Cove will feature one
of the most diverse set of tour options
found in the Caribbean—and that’s
even before the arrival of the first ship!
As we have said before, Amber Cove is
not the destination; rather, it serves as
the gateway to the beautiful Amber
Coast and its plentiful sites and activi-
ties. There is so much to offer already,
and the potential is there for operators
and entrepreneurs to capitalize on what
is destined to become a favorite of all
who visit. Our ability to open a port
within five years of our first meeting
has only been made possible by having
a government (including two different
administrations) and local community
embrace the project and its potential to
have a far-reaching impact on the econ-
omy and the lives of local people.
The continued growth and success of
our industry in the Caribbean region
will count heavily upon continued sup-
port from governments and local com-
munities. While our doors are always
open, we have found that the many
industry conferences and trade events
provide unique ways to collaborate
together not only to discuss key issues
at hand, but also provide avenues for
business development.
After all, both ensuring new and excit-
ing destinations are developed and
focusing on existing destination
enhancements and experiences will
continue to make the Caribbean the
industry’s most popular region and pro-
vide countless benefits to many.
30 Cruising Magazine • Third Quarter 2015
FCCA Platinum Conference attendees getting an exclusivetour of Amber Cove while in Puerto Plata this past June.
Next year will mark Norwegian
Cruise Line’s 50th anniversary.
This is an exciting time as we
celebrate the accomplishments that
have led up to our golden anniversary.
At the same time, we are keeping an
eye toward our bright future. In 2016,
Norwegian will launch new itineraries
that highlight incredible ports through-
out Asia, Australia and New Zealand.
While Norwegian is thrilled to expand
to more ports throughout the world, our
dedication to Caribbean cruising con-
tinues unabated. The stories of both
Norwegian and Caribbean cruising will
always be intertwined. The launch of
Norwegian Caribbean Lines in 1966
coincided with the company becoming
the first cruise line to offer weekly
departures from Miami to the
Caribbean.
We were also the first cruise line to
offer a private island experience with
the purchase of Great Stirrup Cay in the
Bahamas in 1977. And in 2006,
Norwegian was the first cruise line to
homeport in New Orleans post-
Hurricane Katrina. Today, 41 percent of
our deployment is in the Caribbean.
And in 2016, that number will increase
to 44 percent, further strengthening the
fact that Norwegian and Caribbean
cruising continues to be synonymous.
The number of destinations that cruise
lines reach is higher than ever before,
with FCCA and/or CLIA Member
Lines anchoring at nearly 1,000 ports
around the world. Many are seeing dou-
ble-digit growth in annual capacity. In
the leisure travel market, the cruise
industry holds the distinction of being
the fastest-growing category. Although
wonderful news for the industry as a
whole, it is essential that all relevant
parties invest in the total Caribbean
experience to guarantee that this vital
region remains a leading cruise destina-
tion long into the future. While the
region today is still the market leader,
progress is always necessary to prevent
losing capacity to other regions.
The Caribbean has much to offer. Its
advantageous location, diversity of des-
tinations, natural beauty and welcom-
ing residents are difficult to match.
Recent statistics emphasize that the
Caribbean still has a strong foothold
within the cruise industry and projected
growth is anticipated in coming years.
For 2015, tourism officials have pre-
dicted an increase of six percent above
2014 overall arrival numbers (26.3 mil-
lion island visitors). That comes on a
more than five-percent increase for
2014 reported by the Caribbean
Tourism Organization (CTO).
The cruise industry would not have had
such success in the Caribbean without
the dedication of our industry partners
who created and still maintain activities
and properties that continue to entice
guests to the region. The future of not
only Norwegian’s business in the
Caribbean, but also of every other
cruise line, depends on fostering and
preserving strong industry-wide part-
nerships. And a 2012 study by Business
34 Cruising Magazine • Third Quarter 2015
Working Together for Future Success in the Caribbean By Andy Stuart, President and Chief Operating Officer, Norwegian Cruise Line
Research and Economic Advisors
found that cruise-related expenditures
from both passengers and crewmem-
bers created more than 45,000 jobs for
local residents, generating over $728
million in wages. The simple truth is
that we all need each other to prosper
and to continue working toward a suc-
cessful future.
Our travel partners play a very impor-
tant role in connecting clients to our
Caribbean vacations, but we need to
differentiate effectively between the
destinations. If locations are all per-
ceived as the same, then we will strug-
gle to keep guests coming back and still
be excited about the experience. The
more personality a destination has, the
easier it is to sell. Travel agents can
help expand on the differences between
the islands and the experiences, so
product knowledge is absolutely vital.
Reinvestment is crucial to remaining
competitive in the global market.
Advances in technology and increased
accessibility have helped the cruise
industry expand worldwide. Places
once considered too remote are now
seen by the public as exotic, once-in-a-
lifetime vacations. So in order for the
Caribbean market to remain viable, tour
operators and cruise lines need to adapt,
evolve and reinvest.
Starting in 2012, Norwegian invested
millions of dollars in Great Stirrup Cay
in The Bahamas to preserve the 250-
acre island and enhance the guest expe-
rience. Updates included nature trails,
new dining opportunities and a new
winding river. And this year, we will
further build upon the guest experience
with the introduction of an exclusive
lagoon, zip lining and an upgraded
kids’ beach area.
In 2016 we look forward to opening our
newest destination Harvest Caye off the
southern coast of Belize. This 75-acre
eco-paradise will provide our guests
with activities and attractions that will
enhance their time in the country.
Although we are expanding deploy-
ment offerings to other parts of the
world, we will continue to offer conve-
nient Caribbean sailings from eight
U.S. ports, three of which are in
Florida. In fact, our two newest ships,
Norwegian Getaway and Norwegian
Escape—sailing this November—will
offer guests year-round
Eastern/Western Caribbean itineraries
from Miami.
Our most awarded ship, Norwegian
Epic, is also returning to the Caribbean,
starting in the fall of 2016 when she
will call Port Canaveral, Florida home.
As she sails to the Western Caribbean,
guests will enjoy more than 20 deli-
cious dining options and an assortment
of award-winning entertainment. .
Ship innovations are a successful strat-
egy to generate demand and promote
Caribbean ports. Setting sail from
Miami this November, Norwegian
Escape has already received an enthusi-
astic response from the public. As our
largest and most innovative ship to-
date, we are excited for guests to enjoy
her many amenities. And what could be
more Caribbean than Jimmy Buffett’s 5
O’Clock Somewhere Bar and also
Margaritaville—for the first time at
sea? Broadway hits, the largest ropes
course at sea and a quarter-mile
wraparound oceanfront promenade
called The Waterfront are just several of
Norwegian Escape’s experiences that
will lure people to the Caribbean.
We have also partnered with famed
wildlife artist, Caribbean resident and
ocean conservationist Guy Harvey for
Norwegian Escape. In addition to pro-
viding the stunning artwork on the hull
of the ship, Dr. Harvey’s organization,
The Guy Harvey Ocean Foundation,
produced documentaries that will be
shown in ship staterooms to educate
guests on how they can assist with
marine conservation.
Without vibrant marine life, thriving
reefs and healthy island ecosystems, the
Caribbean will cease to be a leader in
the cruise industry. We all must adapt
best business practices to ensure the
habitats on which our companies
depend continue to flourish. We must
also educate guests on how they can
help preserve the spectacular destina-
tions of the Caribbean for generations
to come.
The cruise lines’ commitment to the
region is unwavering. With the
Caribbean region’s own continued rein-
vestment and evolution of their beauti-
ful islands and ports, it will remain one
of the most attractive cruise destina-
tions in the world for first-time and
repeat guests alike. Working together,
we can keep the cruise industry in the
Caribbean on course for a bright future.
Third Quarter 2015 • Cruising Magazine 35
HOUSTON: WHERE YOUR JOURNEY BEGINS… Embark on your next Caribbean cruise from a World Class City where there is no shortage of things to do, places to go or events to experience. Whether dining at one of our fine restaurants, shopping at unique stores, visiting the NASA Space Center or enjoying the attractions at the Kemah Boardwalk and the Bay Area, you will find Houston outstanding in culture, ambience, sophistication, and non-stop entertainment all year round.
The Bayport Cruise Terminal, located in the city of Pasadena, Texas, just 30 minutes from downtown Houston, offers a one-of-a-kind experience with efficient and exceptional services including a stress-free embarkation process and easy access to two airports — George Bush Intercontinental (IAH) and William P. Hobby (HOU). Visit portofhouston.com/cruise for information on the cruise services and visitbayareahouston.com and visithouston.com for information on the region and local attractions.
Port of Houston AuthorityBayport Cruise Terminal | Pasadena, Texas
erm e Truisyport CaB
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asxe
38 Cruising Magazine • Third Quarter 2015
To attract more cruisers and sur-
pass their expectations every
time they sail with us, the cruise
line industry must continue to add
fresh and innovative shipboard experi-
ences. With the extraordinary growth
of the industry in recent years, we have
seen tremendous leaps in technology,
entertainment and dining. Our guests
not only desire but expect even more
advancements and conveniences dur-
ing their vacations at sea. They also
expect value and an experience that is
free of hassles.
At Disney Cruise Line, we are continu-
ally looking for ways to deliver new
vacation experiences to families and
are committed to investing in our fleet.
In recent years, not only have we added
capacity with the launch of the Disney
Dream in 2011 and the Disney Fantasy
in 2012, but we are continuously
“reimagining” elements across our
entire fleet. We work closely with our
partners from across the Disney organi-
zation to leverage the stories, brands
and characters that are so cherished by
our guests, bringing them to life aboard
Disney Cruise Line.
This October, we are embarking on our
latest round of ship enhancements
aboard the Disney Dream. During this
dry dock, we will add two new interac-
tive youth areas – one themed to Star
Wars and another to the Disney Infinity
action-adventure video game.
Children will soon be transported to a
far-away galaxy via Star Wars:
Millennium Falcon, a Force-filled play
area inspired by the spacecraft from the
legendary saga. Upon entering the
spaceship, kids will join the Rebel
Alliance in the epic battle of good
versus evil by assisting with the naviga-
tion of this powerful space vehicle.
Sitting in the cockpit, children can pilot
the spaceship through hyperspace and
trigger lightspeed jumps to different
locations around the galaxy.
This new attraction will be located in
Disney Dream’s Oceaneer Club, the
same space where we will also debut
the high-tech Disney Infinity interac-
tive attraction. In the Disney Infinity
area, children can experience a whole
new way of playing together with excit-
ing virtual experiences and immersive
activities. Customized, on-screen
adventures will bring to life characters
Disney Cruise LineDelivers New Vacation Experiences at Sea
By Karl L. Holz, President, Disney Cruise Line
Third Quarter 2015 • Cruising Magazine 39
and stories from across The Walt
Disney Company.
Another example of our commitment to
Disney “synergy” is the addition of a
new sweet shop for families on the
Disney Dream. Vanellope’s Sweets and
Treats will satisfy the sweet tooth of
cruisers of all ages, and its appearance
will resemble the whimsical candy land
of the Sugar Rush race car game from
the film “Wreck-It Ralph.” The shop
will offer handmade gelato and ice
cream, an assortment of candy, and
delectable novelty treats for purchase.
New to Deck 11, the smell of freshly
baked waffle cones and candy will
linger from the specialty store’s two
entrances. The sweet shop’s décor will
feature nods to the film, including a
race track and checkerboard patterned
floor, gas pump-style gumball dis-
pensers, Vanellope’s race car and King
Candy’s throne.
Our magical makeover salon – Bibbidi
Bobbidi Boutique – will also be added
to the ship during dry dock. Coming to
Deck 5 midship, this salon will bring to
life the storybook fantasies of young
guests with pixie-dusted and pirate-
themed makeovers, offering aspiring
princesses and adventurers ages three
to 12 the chance to transform into roy-
alty with the help of a fairy godmother-
in-training. On pirate party night this
boutique becomes The Pirates League
where swashbuckling pirates of all ages
will have the opportunity to unleash
their “Inner Buccaneer.”
Disney Cruise Line also remains
focused on introducing new adult
vacation experiences as well. Among
the enhancements being made to the
Disney Dream will be the addition of
a new water feature, Satellite Falls,
an adult-exclusive feature on Deck
13. This circular splash pool, with
benches and a gently falling rain
curtain, will provide cool comfort for
guests. They’ll soak up the sun in
loungers and relax in the shade under
a canopy.
This wave of enhancements to the
Disney Dream debuts on the Oct. 26
four-night voyage from Port Canaveral
to the Bahamas and Disney’s private
island, Castaway Cay. The Disney
Dream will continue to sail three- and
four-night cruises from Port Canaveral
to the Bahamas throughout 2015 and
into 2016.
At Disney Cruise Line, we are always
striving to bring new and exciting
elements to our ships, whether it’s fresh
stage shows, entertainment, dining
or merchandise.
Top Photograph: Kids in Disney’s Oceaneer Club will
be transported to a faraway galaxy at Star Wars:
Millennium Falcon, a Force-filled play area inspired by
the spacecraft from the legendary saga. They can
express their creativity through Star Wars-themed
crafts, games and activities, watch episodes from the
new Disney XD animated series, “Star Wars Rebels,”
on a large screen or virtually join the rebellion at
gaming stations featuring the series’ action-packed
adventures. This new space on the Disney Dream
debuts on the Oct. 26 four-night voyage from Port
Canaveral to the Bahamas. (Artist Concept)
Bottom Photograph: Vanellope's Sweets and Treats will
satisfy the sweet tooth of cruisers of all ages, with hand-
made gelato and ice cream, an assortment of candy,
and delectable novelty treats for purchase. Resembling
the whimsical candy land of the Sugar Rush race car
game in “Wreck-It Ralph,” the sweet shop’s décor
features nods to the film, including a race track and
checkerboard patterned floor, gas pump-style gumball
dispensers, Vanellope’s race car and King Candy’s
throne. This new space on the Disney Dream debuts on
the Oct. 26 four-night voyage from Port Canaveral to the
Bahamas. (Artist Concept)
The cruise industry recently made some large
announcements benefiting the environment. A batch of
vessels will start using Liquefied Natural Gas—the
world’s cleanest-burning fossil fuel—to sail the world’s seas
and generate power in port, pioneering a new era in sustain-
able fuels and significantly reducing emissions.
Plus a partnership to support The Nature Conservancy result-
ed in building new coral nurseries in the Caribbean; trans-
planting 20,000 corals in the Bahamas and U.S. Virgin
Islands; and installing new pilot reef enhancement structures
to provide greater habitat for fish and a potential area for
future coral growth in Grenada’s Grenville Bay.
But these announcements are just one pixel in the indus-
try’s big picture to reduce its environmental footprint.
Below are some steps the industry has taken towards a
more sustainable future.
The fCCA’s, Member lines’ and Cruise Industry’s
Commitment to the environment
The cruise industry constantly demonstrates its dedication to
protecting the environment, with policies and best practices that
regularly exceed regulations and demonstrate social responsi-
bilities. Here are some ways the industry and FCCA/CLIA
Member Lines raise the bar on environmental stewardship:
Waste ManagementRecognizing that waste management is fundamental to pro-
tecting the environment, FCCA/CLIA Member Lines
enacted the Waste Management Policy—adopted by the
CLIA Board of Directors and reviewed annually by
Member Line CEOs and periodically by environmental
committee meetings consisting of officers and crew to
assess practices and discuss improvements—to meet or
exceed legal requirements.
40 Cruising Magazine • Third Quarter 2015
Cruise Industry Taking Steps Towards S m a l l e r E n v i r o n m e n t a l F o o t p r i n t
All sewage must be treated to international, regional, nation-
al and local standards prior to any discharge, and the indus-
try’s waste management policies exceed legal requirements.
FCCA/CLIA Member Lines may not discharge untreated
sewage anytime or anywhere.
Member Lines have a zero discharge policy for trash, with
crew following strict waste management plans and compre-
hensive training programs that drive the safe and hygienic
collection, minimization separation, and processing of wastes
onboard and offloads to approved shoreside waste vendors.
Member Lines also promote recycling and waste minimiza-
tion by passengers and crew through announcements and
informational videos and pamphlets, leading to 800,000 tons
recycled each year by cruise lines and the average cruise pas-
senger producing upwards of 70 percent less garbage.
Air Quality ProtectionOver the last decade, the cruise industry has invested signif-
icantly in new technologies that help reduce air emissions,
including:
• Exhaust gas scrubbers
• Diesel electric engines and more efficient engines
• Alternative fuel
• Shore-based power to shut off engines when docked
• Variable ship speeds
Improving Fuel Efficiency and Lowering Energy
ConsumptionBetter fuel efficiency represents a win-win for cruise lines,
with lower costs and environmental impact. Member Lines
have extensively invested in developments to improve fuel
efficiency, along with retiring older ships from the fleet,
meaning a reduction in air emissions. Lines have also low-
ered energy consumption by using heat exchangers that recy-
cle hot water to heat passenger cabins, installing special win-
dow tinting to keep passageways cooler while using less air
conditioning, and switching to low-energy LED lights, with
lighting on newer ships accounting for only about 10 percent
of power consumed—an improvement of nearly 20 percent.
Other initiatives include:
• Ecological hull coatings, with new paints and varnishes
estimated to reduce fuel consumption by as much as five
percent
• Propulsion and hull design optimization
• Solar panels that provide emission-free energy available
on some ships
• Testing of other alternative/renewable forms of energy
(e.g. wind)
• Water used to cool engines also utilized in evaporators to
distill fresh water for the air conditioning system
• Water desalination plants and water use minimization
(low-flow showers and faucets and vacuum toilets)
• High-efficiency appliances and heating, ventilation and
air conditioning systems
• Automatic lighting and air conditioning control systems
Cleaner Water and PlanetThe advanced wastewater treatment systems pioneered by
cruise lines produce cleaner water than most wastewater
treatment facilities in U.S. coastal cities. Many cruise lines
employ practices and procedures substantially more protec-
tive of the environment than required by law.
Team EffortRecognizing that environmental stewardship’s significance
also applies to passenger and crew, the cruise industry active-
ly encourages their assistance through videos and numerous
onboard resource conservation programs and recycling
options.
Checks and BalancesVessels regularly independently monitor their daily water
consumption and other environmental performance mea-
sures, and Member Lines have senior-level staff responsible
for training crewmembers in environmental programs and
implementing required environmental practices onboard.
Though Member Lines pride themselves in establishing best
practices that exceed standards, they must at least comply
with international standards set forth in the International
Convention for the Prevention of Pollution from Ships
(MARPOL), the main international convention covering pre-
vention of pollution of the marine environment by all ocean-
going ships, and the International Safety Management (ISM)
Code, which monitors and audits practices for environmental
standards.
Member Lines also work closely with the International
Maritime Organization (IMO) to develop sound environmen-
tal practices; support the IMO’s Energy Efficiency Design
Index, which requires a 30 percent reduction in ships’ CO2
emissions by 2025; and meet or exceed international and
national standards for sulfur emissions within Emissions
Control Areas (ECA) and worldwide. In U.S. Waters, the
Environmental Protection Agency and U.S. Coast Guard reg-
ulate and enforce rigorous requirements on air, water, power,
and waste, including provisions of the U.S. Clean Water Act
and North America ECA.
For more information about environmental practices, poli-
cies or regulations, please visit www.cruising.org or
www.cruiseforward.org, or contact Bud Darr, SVP, Technical
and Regulatory Affairs, Cruise Lines International
Association.
Third Quarter 2015 • Cruising Magazine 41
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Did you know the FCCA recently
redoubled its efforts to
enhance cruise lines’ purchas-
ing from local suppliers in the
Caribbean and Latin America? Under
the direction of Michael Jones—vice
president of supply chain for Royal
Caribbean Cruises Limited and chair-
man of the FCCA Sourcing
Committee—the FCCA and its
Member Lines have further opened
the lines of communications to
achieve long-term partnership with
local suppliers.
Building strong partnerships with the
supplier base is important to the cruise
industry, as their success depends on
this. Of course, strong partnerships
require time, patience, understanding
and trust to develop; this takes a long-
term commitment to service, along with
hard work, dedication, perseverance
and a strong desire to do business in
this sector.
These are the qualities and partnership
instilled by the FCCA Sourcing
Program. Obviously it informs the
cruise lines about the program partici-
pants and their products, but it also
helps these participants understand the
unique facets of the cruise industry and
how they relate to supply chain.
Cruise lines operate year-round, so
suppliers may be required to deliver
products on the weekends and public
holidays, and perishable items must
last cruises’ duration. Additionally,
there are occasionally last-minute add-
on orders by the vessel, and lines gen-
erally purchase directly for volume to
keep costs down, ensure consistent
supply and maintain uniformity
throughout a fleet.
The cruise business is also market-driv-
en, with its success directly linked with
its ability to provide the goods and ser-
vices that the market demands. Cruise
lines discovered this successful formu-
la long ago, and companies seeking
business in this arena must learn to
position their products to meet the mar-
ket needs and cruise line requirements.
If you believe your company and prod-
ucts meet these criteria, you might be
one step closer to doing business with
the cruise industry. Of course you prob-
ably also want to know what products
cruise lines need.
While many more items are sourced
from the Caribbean and Latin America,
the below items are the most requested
and needed by a cruise vessel in its
ports of call.
Food Products
Produce; fruit; herbs and spices; gro-
ceries (sugar, salt, flour, oil); dairy
products (fresh milk, yogurt, cottage
cheese, ice cream); seafood/shellfish;
bakery items; and sandwich bread,
rolls, etc.
Beverages
Fruit juices, water and soda
Bar
Liquor, beer and wine
Plus food and beverage departments are
making great efforts to develop new
menus and sample different products,
and options reflecting local cuisine
have proven popular.
So if you think you can take the next
step to source business with the cruise
industry, Michael Jones is on hand at
the FCCA Conference & Trade Show,
along with Vina Adams, procurement
manager of food and beverage for
Royal Caribbean Cruises Limited.
They will be happy to discuss the pro-
gram in further detail, or you can learn
more about it by visiting the FCCA
website (www.F-CCA.com) or contact-
ing Adam Ceserano ([email protected]
or 954-441-8881).
44 Cruising Magazine • Third Quarter 2015
FCCA Sourcing Committee Lookingto Source Business at the FCCAConference & Trade Show and Beyond
TM
www.portmiami.biz |
Martinique’s visitor charms
have long earned various
accolades. This is the home
of the world’s only AOC rhums, a desig-
nation worthy of the title, “Rum Capital
of The World.” Awards recognizing The
Isle of Flowers as the “Top Caribbean
Island for Delectable Dining”
(Caribbean Travel + Life) and “Best
Caribbean Destination” (About.com)
also grace the island’s trophy case.
In recent months, though, Martinique
has been celebrated like never before,
receiving an avalanche of honors in
recognition of its ever-improving
tourism product and legendary hospi-
tality. Awards earned in the past year
alone include:
• Ranked #1 Must-Visit Place in the
Caribbean in 2015 (Caribbean Journal)
• Ranked in the Top 5 of Best
Romantic Islands in the Caribbean
for 2015 (USA Today)
• Named 2015 Best Caribbean Island
for Romance (Business Insider)
• Martinique’s Club Med Buccaneer’s
Creek Ranked Among ‘Best Hotels
For 2015’ (U.S. News & World Report)
Also notable: the 115 TripAdvisor
Certificate of Excellence Awards won by
various hotels, restaurants, tour opera-
tors, and attractions all over Martinique.
Awarded in recognition of outstanding
service and hospitality, TripAdvisor
Certificates of Excellence are deter-
mined by independent and impartial user
reviews posted on TripAdvisor.com, the
world’s largest travel website with more
than 200 million unique visitors
per-month. In this way, these awards, as
much as anything else, validate the
exceptional quality of the Martinique
tourism product.
Cruise visitors to Martinique, in par-
ticular, can expect an award-worthy
experience when calling at Fort-de-France
during the 2015-2016 cruise season.
Centrally located in the Eastern
Caribbean between St. Lucia and
Dominica, Martinique still epitomizes
the distinctly French aesthetic that
earned its former capital city, Saint-
Pierre, the moniker The Paris of the
West Indies in the late-1800s. In its
style, inventive cuisine, trendy bou-
tiques, seaside beauty and joie de vivre,
no destination in the Caribbean better
espouses French Riviera chic. At the
same time, Martinique’s deeply rooted
authentic Creole, African and Indian
influences offer rich cultural discoveries
not found anywhere else.
Cruise passengers get a sense of
Martinique’s dynamism immediately
upon coming ashore in Fort-de-
France and entering the Martinique
Cruise Village.
Initially launched for the 2013-2014
46 Cruising Magazine • Third Quarter 2015
Award-Winning EscapesMade Easy in Martinique
cruise season, The Cruise Village provides
a vibrant and colorful welcome to The
Isle of Flowers. In it, cruise guests are
met with English-speaking vendors
accepting U.S. dollars and selling all
types of local arts, crafts, jewelry, skin
care products, perfumes, designer
accessories and souvenirs. Helpful and
informative guides are also on hand
offering tips on what to see, do, taste,
and experience during port calls in
Fort-de-France.
For entertainment, The Cruise Village
features live music with Creole dance
performances at regular intervals.
Tastings of Martinique’s legendary
rhum agricole brands are also on offer.
The Cruise Village is located right at
the entrance to the Pointe Simon Cruise
Terminal, making it impossible to miss
for passengers disembarking there.
History buffs arriving in Martinique by
cruise ship will also revel in the many
important sites and attractions scat-
tered about the downtown Fort-de-
France area, all within a short distance
of the twin cruise ports at Pointe Simon
and Tourelles.
The St. Louis Cathedral and the
Schoelcher Library, two master works
of architecture designed by Henri Picq,
a contemporary of Gustave Eiffel, in
the 1800s; the vaunted Fort St. Louis,
reopened just last summer for the first
time since 9/11; La Savane; the 100
year-old Palais de Justice and so much
more, all located within a few blocks of
each other.
Recently, the City of Fort-de-France
launched self-guided audio tour maps,
making it easier for travelers to discov-
er and enjoy these historic attractions.
Available for rent through The Fort-de-
France Tourism Office, the new maps
are equipped with audio pens that
enable visitors to hear details on fea-
tured attractions simply by pointing the
pens on the attractions on the map.
Audio is available in a choice of
English, French, Spanish, and Italian,
with additional languages to be added
in the coming months.
For those interested in eschewing the
urban charms of the city in favor of a
more resort-like experience, the quaint
seaside enclave of Trois-Ilets is an
award unto itself. Lying across the Bay
of Fort-de-France a quick 15-minute
ferry ride away, the Point du Bout
section of Trois-Ilets entices with a fine
collection of boutique shops, cafes,
bars and hotels offering faint echoes of
St. Tropez.
Shopping adventures in downtown Fort-
de-France and Trois-Ilets are also easier
on the wallet these days as the U.S.
dollar continues to remain strong versus
the euro on global currency markets.
This ensures that American travel bud-
gets will extend further in Martinique
than at any time in the past decade.
Anyone keen on cruising to Martinique
during the 2015-2016 cruise season will
be rewarded with more choices than
ever before as well. Every major North
American cruise line includes stops in
Fort-de-France during the coming year,
with a record 22 ships making their
first-ever port calls in Fort-de-France.
It all adds up to an unparalleled cruise
travel experience with rewards-a-
plenty in the most awarded island in
the Caribbean.
Third Quarter 2015 • Cruising Magazine 47
Previous page: Grande Anse des Salines, photo by
Luc Olivier
Top: Habitation Clement's rum, photo by Luc Olivier
Middle: Fort-de-France Ancienne Mairie, photo by
Antoine Omere
Bottom: Rocher du Diamant, photo by Dclik
Like most Caribbean islands,
Bonaire’s economy is heavily
sustained by the tourism sec-
tor. Over the years, cruise tourism
was deemed a viable option to
increase tourists’ arrivals and rev-
enue to the island. To support this
economic growth opportunity, it was
crucial to analyze and understand the
needs of the cruise industry in order
to ensure growth and sustainability of
Bonaire’s cruise tourism product.
The recent partnership with the
Florida-Caribbean Cruise Association
(FCCA) proved to be fruitful, as it
helped in identifying the cruise sec-
tor opportunities, generating action
plans to enhance the destination and
challenging the level of customer ser-
vice offered by Bonaire’s private sec-
tor. In 2012, Bonaire’s average num-
ber of cruise ship passengers was
approximately 150,000. In 2013,
Bonaire joined the ranks of other
Caribbean islands and became
an FCCA Platinum Member with
the objective to gradually increase
that number.
Using its membership proactively,
Tourism Corporation Bonaire (TCB)
has built a solid reputation for its cruise
tourism product. Its representatives
have attended many FCCA-affiliated
events that benefit its members; partic-
ipated in trade shows and conferences,
including the PAMAC Cruise Summit,
Cruise Shipping Miami and Platinum
Member events organized to help
develop business, relationships and
understanding between members and
Member Lines. As a result of TCB’s
continued presence at these events and
high profile among cruise line execu-
tives, Bonaire managed to increase its
market visibility.
The 2013/2014 season brought
170,000 cruise ship passengers to
Port Kralendijk, and the forecast for
the 2014/2015 season was approxi-
mately 185,000 passengers. In
January 2015, Bonaire welcomed
Carnival Cruise Line’s Carnival
Liberty, marking the first time the
cruise line had called Bonaire.
Furthermore, Bonaire will be added
to the itineraries of Pullmantur
Cruises in September 2015, and
Norwegian Cruise Line will include
Bonaire in its itineraries for the first
time beginning in November 2015.
By the end of 2015, Bonaire could see
an influx of 250,000 cruise.
Consequently, Bonaire is also anticipat-
ing a boost in its cruise tourism for the
2016 calendar year and forecasting the
arrival of 400,000 cruise ship passen-
gers. It will also be the first time that
the destination will have year-round
cruise ship calls.
For Bonaire, FCCA Platinum
Membership has had its advantages.
The membership afforded TCB and its
cruise tourism representatives direct
access to top executives in the cruise
industry. The membership provided
Bonaire with the opportunity to experi-
ence exclusive one-on-one meetings,
receptions and attend private lunch
meetings during the FCCA Conference
and Trade Show. Bonaire’s presence at
the FCCA workshops and panel discus-
sions gave way to networking opportu-
nities and to gathering invaluable
industry intelligence. Given the value
proposition of the membership,
Bonaire’s cruise tourism representa-
tives look forward to working with the
association in the years ahead, and to
continue to develop a viable and unique
port of call in the Southern Caribbean.
48 Cruising Magazine • Third Quarter 2015
By Tourism Corporation Bonaire
Membership Has Its Privileges:Bonaire Champions FCCA Platinum Membership
Third Quarter 2015 • Cruising Magazine 49
FCCA Platinum Associate Member Listing
Administracion Portuaria Integral de Quintana Roo(APIQROO)
Administracion Portuaria Integral de Puerto Madero S.A de C.V.
Administracion Portuaria Integral de Sonora (API Sonora)
Ambassatours Gray Line - Murphy's The Cable Wharf
American Guard Services, Inc.
Antigua and Barbuda Tourism Authority
Aon Risk Services
Appleton Estate Rum Tour
Aquila Center for Cruise Excellence
Aruba Tourism Authority
Aruba Ports Authority N.V.
Atlantis Paradise Island, Bahamas
Authority of Tourism Panama
Bacardi Global Travel Retail
Bahamas Ministry of Tourism
Bamboo Beach Club
Banana Coast Cruise Port
Barbados Port Inc.
Barbados Tourism Marketing Inc.
Belize Tourism Board (BTB)
Bermello Ajamil & Partners, Inc
Blue Planet Tours
Bridgetown Cruise Terminals Inc
British Virgin Islands Port Authority
British Virgin Islands Tourist Board
Business Research and Economic Advisors (BREA)
Camara de Comercio y Produccion de Puerto Plata, Inc.
Carib Resort Inc (St. Maarten Sightseeing Tours)
Caribbean Cruise Shipping & Tours Limited
Carnival Sailing
Cartagena De Indias Cruise Ship Terminal
Cayman Island Department of Tourism
CH2M Hill, Inc
Chukka Caribbean Adventures
Colombian Goverment Trade Bureau - PROCOLOMBIA
Corporacion de Costas Tropicales Colon 2000
Comité Martiniquais du Tourisme - Martinique Tourism Authority
Connecting Waves N.V.
Continental Shipping Inc.
Coordinacion Maritima y Turistica S.A de C.V
Costa Rica Tourist Board (Instituto Costarricense de Turismo)
Cox & Company Ltd
Cruise & Port Advisors, Inc
Cruise Ship Excursions Inc.
Curacao Ports Authority
Diamonds International
Discover Dominica Authority
Dolphin Cove Ltd
Dolphinaris - Tagepa
Dominica Air & Sea Port Authority
Effy Jewelry
El Salvador Tourism Board - Corporacion Salvadoreña de Turismo
Ensenada Cruiseport Village
Eventstar Structures, Corp.
Evermarine LLC (Port Amador)
Explora Caribe Tours, S.A de C.V. (Pelicanos Tours)
Fideicomiso de Turismo Puerto Vallarta
FMT North America - FMT Seaport Technology
Fonatur - Operadora Portuaria, S.A de C.V.
Fort Street Tourism Village Ltd.
50 Cruising Magazine • Third Quarter 2015
FCCA Platinum Associate Member Listing
Foster & Ince Cruise Services
Freeport Harbour Company Bahamas
Fury Catamarans
Grenada Tourism Authority
Guadeloupe Islands Tourist Board
Guatemala Tourism Board - INGUAT
H.H.V. Whitchurch & Co. Ltd
Honduras Institute of Tourism
Hospitales Amerimed, S.A de C.V.
Huggins Tours Inc.
I Arquitectos S.A. de C.V.
Jacksonville Port Authority
Mac Maritime, Inc
MERA Corporation. MV Cozumel S.A.
Mexico Tourism Board
Ministry of Tourism of the Dominican Republic
Montserrat Development Corporation
New York City Economic Development Corp. - NYCRUISE
Nicaraguan Tourism Board (Intur)
Office of Tourisme De Saint Martin
Operadora Aviomar S.A. de C.V.
Oracle America Inc. (Fidelio Cruise Software GmbH Inc)
Panama Canal Railway Company
Park West Gallery
Playa Mia Grand Beach & Water Park
Port Everglades
Port Canaveral
Port of Galveston
Port of Houston Authority
Port of Los Angeles
Port of New Orleans
Port of Progreso, Yucatan (Coordinacion General de Puertos
y Marina Mercante)
Port of San Diego
Port Saint John
Port Tampa Bay
PortMiami
Prime Distributors (Duty Free World)
Puerto Costa Maya - ( Promociones Turisticas Mahahual )
Puerto Rico Tourism Company
Romasco Group
S.E.L. Maduro & Sons (St Maarten)
San Souci Ports, S.A
Sand Dollar Sports
Secretaria de Turismo del Estado de Baja California Sur -
Tourism Ministry of Baja California Sur.
Secretaria de Turismo Sinaloa
Secretary of Tourism State of Guerrero - (Secretaria de
Fomento Turistico del Estado de Guerrero)
Starboard Cruise Services
St. Christopher Air & Sea Ports Authority
St. Kitts Tourism Authority
St. Lucia Air & Sea Ports Authority
St. Lucia Tourist Board
St. Maarten Harbour Consultancy N.V.
St. Maarten Harbour Group of Companies
St. Maarten Tender Services - (Bobby's Marina N.V. SXM
Tender Services- Great Bay Express)
St. Vincent & the Grenadines Port Authority (Kingstown Criuse
Terminal)
Third Quarter 2015 • Cruising Magazine 51
FCCA Platinum Associate Member Listing
Stericycle LATAM
Suburban Transportation
The Port Authority of Jamaica
The PPI Group / Panoff Publishing
The Pirate Republic
The Original Canopy Tour - OCT Enterprises Ltd.
The West Indian Company Limited
Tobago House of Assembly - Division of Tourism Trinidad & Tobago
Tourism Corporation Bonaire
Trade Commission of Peru - Ministry of Foreign Commerce & Tourism
Tramway Properties Inc- (St. Thomas Tramway - Tramcon)
Trinidad and Tobago Tourism Development Company Limited
Trinity Air Ambulance International, L.L.C.
Tropical Shipping
Tropical Tours Baja Cabo S.A de C.V.
U.S. Virgin Islands Department of Tourism
Seatrade - UBM EMEA
UltraMar (Caribbean Sun Fun)
United Stevedoring of America Inc.
Virgin Excursions LLP & Virgin Port Services
Virgin Islands Port Authority
FMT, a world leader in the
manufacturing and supply of
mobile passenger gangways to
seaports and airports, has
appointed Mike McFadden,
president of MAC Maritime,
Inc, as director, North America.
FMT is a welcome addition to
MAC Maritime’s roster of
clients that includes the
Guadeloupe Port Caraibes and
the Nanaimo Port Authority.
“I have worked in various capacities with the FMT products
for many years and was honored when my good friend and
fellow FCCA Platinum Member, Anders Frick, asked me to
succeed him upon his retirement last April,” said McFadden.
“I am genuinely enthusiastic about the future of this compa-
ny and how I can play an essential role in expanding its pres-
ence and position as an industry leader. The potential for
growth is significant, given the number of much larger ships
scheduled for delivery over the next five years that directly
drives the building of new, or the renovation and expansion
of existing cruise terminal facilities, that will need multiple
passenger boarding bridges.”
Looking towards the future, FMT North America will continue
to supply passenger boarding bridges to cruise ports through-
out Canada, the US, Mexico, Central America and the
Caribbean. In addition, plans are in the works to establish a
Florida-based service and training center to provide prompt
and reliable service to the seaports and airports equipped
with FMT equipment.
Both MAC Maritime, Inc. and FMT have a long and suc-
cessful relationship with the FCCA and the cruise industry
overall through their Platinum Memberships, and participa-
tion in Platinum Member events forged the partnership
between the companies. This partnership is vital as they pre-
pare to expand and enhance services to better support clients.
FMT Appoints Mike McFadden as North American Director
SEE YOU AT THE BROWARD COUNTY CONVENTION CENTER FOR CRUISE SHIPPING 2016.
There are so many reasons to choose Port Everglades. Our modern, efficiently operated terminals make transit a breeze. We’re just two miles from FLL international airport, and minutes from world-famous beaches. Plus, we’re fully scalable. We can accommodate any size ship or passenger volume, moving passengers from curb to ship in just 15 minutes. Year-round berthing available. Discover how Port Everglades propels your business forward in powerful new ways. Visit porteverglades.net or call 800-421-0188.
THE POWER OF A PREMIER CRUISE PORT
54 Cruising Magazine • Third Quarter 2015
FCCA Associate Member Listing
BEA Architects Inc
Beijing Biz Travel
Bermuda Ship Agencies
Best of Grenada Limited
Big Bus Tours Ltd.
J&S Scooter & Buggy Rentals
Black Pearl Party Cruises Inc
Blue Mountain Bicycle Tours
Blue Water Safaris Ltd
Bois Cotlette Estate (In Site, Inc)
Bonaire Destination Services
Bonaire Tours & Vacations
Braemar Tours Limited
Brittannia Tours
Broward Health
Buzzpath - Agencia de Viagens, Lda.
C Fernie & Co., S.A.
C.I. Mambo S.A.S
Cabo Expeditions dba Cabo Adventures
Calypso Train Tours
Cambiaso & Risso
Campo Rico Adventures
Carambola Gardens & Tours
Caribbean Helicopters
Caribbean Segway Tours
Caribbean Shipping Association
Caribe Nautical Services
Cordelco N.V.
Casa Vieja Lodge
Caves of BarbadosLimited (Harrisons Cave)
Cayman Islands Chamber of Commerce
Cayman Sea Adventures (MarineLand Tours)
Cayman Turtle Farm Lt - Boatswains
CEO Mexico DMC
Ceres Terminals, Inc
City Sight Seeing Miami LLC
City Sightseeing Worldwide
City of Key West
CityView Trolleys Tours of Key West
Colombia 57 Tours & Logistics
Conch Tour Train
Consorcio Maritimo Centroamericano, S.A
Coral Island Tours
Coral World Ocean Park
Cozumel International Hospital
Croydon In The Mountains
Crucero Tour S.A.
Cruise Business Review
Cruise Gallery Inc.
Cruise Industry News
Cruise Insight (Ashcroft & Associates)
Cruise Maryland - Maryland Port Administration
Cruise Plus Services
Cruise Solutions Belize
CS Adventures
CTG Margarita C.A.
Dalex Travel S.A. de C.V. dba TourExperts DMC
Dayligth & Darnight Cave Adventures
De Palm Tours
Delisle Walwyn - Kantours
Denrus (St. Petersburg)
Destination Antigua (Tropical adventures 2000)
Destination Management Chile
Destination North America
Discover Mexico
Dive Dominica
Drive & Guide Tour Service
Dutch Tours Enterprises
E-L-S GMBH
Ecoquest Adventures & Tours
Ecuadorian Tours Agencia de Viajes y Turismo S.A
Eko Park Los Cabos DBA Wild Canyon
Eleuthera Adventure Tours
Elcotour Brazil Tour Specialists
Elite shore excursion fund.
Elite Travel Ltd.
Elroy's Pleasure Tours
Evermarine LLC
Excursions Ltd.
Facilitators Unlimited Inc.
Fantasea Bermuda
Fiesta Tours
Five Star Watersport
Florida Stevedoring Inc
Third Quarter 2015 • Cruising Magazine 55
FCCA Associate Member Listing
Fofoti Tours
Fun Sun
Funa International, Inc.
Funbini B.V. - FBTT Travel B.V
Funday Fco. Tour Inc. dba Funday Tours
Furlong Incoming
Funtastic Tours Company Ltd
Future Vision Invest Co dba Bacab Eco Park
G.P. Wild International LTD
Gianco, S.A. de C.V. /Mexico Travelscape
Global Flavors
Global Ports Holding
Go Caribic
Gowaii Corporation (Gowaii Investment)
Go With Gus Tours
Golden Foundation Tours
Gorbis Travel
Grand Bahama Taxi
Gray Line - Costa Rica
Gray Line - Los Cabos
Gray Line - Nicaragua - (Versatile Technology)
Grenada Ports Authority
Grupo Dolphin Discovery
Grupo Rescue
Guadeloupe Port Authority
Guatemala Xpedition
Gumbs Taxi & Tours
H.I.S Co
H Forbes Charter Services
Hamilton, Miller & Birthisel LLP
Harbor Bunkering Corp
Harbour Street Craft & Cultural
Health City Cayman Islands
H.E. Dock Services Ltd.
Hibiscus Eco-Tours
Hippo Tours (Toronto Hippo Inc.)
Historic Charlottetown Seaport
Holiday Adventure(Taxi Coperative)
Holiday Craft Market
Humberto Alvarez Sucs
Hyde Tours Roatan
Ibercruises-Agencia de Viagens
Iberoservice Incoming Service Dom. Republic
Iberoservice Incoming Service Spain
Iceland Travel
ID Tours New Zealand
Ilhabela Travel Ltda. ME dba Webtur Travels
Inflot Worldwide, Inc
Intercruises Shoreside & Port Services
International Design & Entertainment " Idea"
International Shipping Agency Ltd.
Inversiones Maloka C.A.
Island Safari Barbados
Island Shipping & Trading
Islandz Tours
ITC InterTrav Corporation Italia
IWW Island Networks
J&S Scooter & Buggy Rentals
Jades Imperio Maya
Jades, S.A. - Antigua Guatemala
Jamaica Tourist Board
Jamaica Zipline Adventure Tours
JCAL Tours Ltd
JTB Global Marketing & Travel
Jungle Trekking Adventures
Karavan Mar - Turizm Seyahat
Kayak Nature Tours
Kelly's Watersports
Key West Chamber of Commerce
Kim' Arrin Cruise Services
KittiNevi Co Ltd.
Komex ToKomex Tours
Krystal Tours LLC
Lagoon Group
La Mar Excursions, Inc
La Marquesa Canopy Tour
Lannaman & Morris (Shipping) Limited
LARF, Inc. - (Amazing Cozumel Race)
Leeward Islands Charters
Leisure Travel & Tours Ltd.
Lloyd's Register North America
Liberty Charters N.V.
Lyca Business LLC (Island-Sightseeing LLC)
Lucky Stables N.V.
56 Cruising Magazine • Third Quarter 2015
FCCA Associate Member Listing
Mahinatur
M & A Holidays Travel Tours
Magic Ice St. Thomas
Mahogany Run Golf Course
Maritima Dominicana
Mar-Lab NV dba Banana Bus
Maya World Tours
MB Tours
McRoberts Maritime Security
MC Tours - Honduras
Meyer Agencies Ltd.
Micronesian Cruise Association
Mifsud Brothers Ltd
Moffatt & Nichol
Montego Bay Chamber of Commerce & Industry
Mount Gay Rum Tour
MTI Tour ( City of Sultans)
Municipality of Guanaja
Municipality of Mayaguez
Nanny Group International
Nature Island Taxi Assc
Nautilus Cayman Ltd
Navigator Travel & Tourist
Nevis Tourism Authority
NGD Ltd T/A Lobster Pot Dive Center
NorthWest Supply
Novotur Viajes
Oasis Divers & Water (Aqua Tours)
Old Fort Craft Mkt
Old Town Trolley Tours Key West
Old Town Trolley Tours Boston
Operadora Paraiso Huatulco, S.A. de C.V.
Operadora Turistica Bahias Plus
Operadora Turismo Internacional
Pablo's Diving Company SRL
Page & Jones, Inc.
Palaceda Tours
Panamericana de Viajes
Pelican Adventures
Peninsula de La Pasion
Pier B Development
Platinum Port Agency
Port Authority of Trinidad and Tobago
Port Authority of the Cayman Islands
Port of Palm Beach District
Portimar Agencia De Viagens
Prestige Destination Services Ltd
Prestige Leasing & Tours
Primal Sensors, Inc
Pronatours
Portland Resort Board
PT. Bali Prestige Tours - Panorama Prestige
Cruise Specialist
PTZTV, LL
Rancho Buena Vista
Rancho Tierra Bonita
Rapsody Tours, Cruises
RC Travel
Reef Tours Limited
Rendezvous Tour Co
Regale International Travel
Resort Adventure Centers
Resort Sports, Ltd.
Rhino Safari Excursions N.V.
Rhodes Hall Plantation Ltd
Rico Sun Tours
Roatan Island Tours
Rocaliza Adventure Tours, Corp.
Rocket Fuel Inc.
Roger Albert Voyages
Romeo Fleming Group of Companies
Rooster's Party Bus
Rozo & Co.
Rumbo Sur
Sanus Travel
S.E.L. Maduro & Sons (Curacao)
S.E.L. Maduro & Sons (Aruba)
SCAN S.A.
Sea Grapes International
Seahorse Sailing Adventures
Seasational Belize
Sea Song Tours
SeaLand Adventure Tours
Secretaria de Turismo del Estado de Colima -
Third Quarter 2015 • Cruising Magazine 57
FCCA Associate Member Listing
Colima State Government
Secreteria de Tourismo y Relaciones (Gobierno
del Estado de Chiapas)
SEICO
Shell Marine Products
Shkendija Travel
Shorexplorations
Skylimit Travel Services
Smith Office and Computer Supply
Snorkel Safaris
Snuba International Inc
SONA Rent the Bicycle , S.E.
South Carolina State Port
Special Needs Group
St. Ann Development Company Limited
St. Ann Chamber of Commerce
St. Kitts Scenic Railway
St. James Travel & Tours
St. Lucia Segway
St. Thomas - St. John Chamber of Commerce
STAT S.A
Stansfeld Scott Inc.
Stingray City (Antigua)
Stingray Island Bahamas Ltd (Icor Limited)
Stuart's Cove Dive Bahamas
Sub Sea Systems - Sea Trek
Sulivan Shipping Services
Suncoast Investments
Sunsation Tour - G&K Spice Sunsation Tours
Sunshine Cruises (1990)
SunWard Tours Inc.
Surfside AquaSports Ltd
Swiss Travel Service
Tabyana Beach
Tan Hong - Vietventures
TDC Flamboyant Tours
The Caymanian Land & Sea
The Falkland Islands Co Ltd
The Great River Adventure Limited
The Rendezvous Company Antigua
The Safety Pelican
The Tour Company LTD
Total Guest Satisfaction - Total Gusto
Tour Coop of Puerto Rico
Tourism Services Ltd
TRAVELEX (Travel Executives)
Travelia Services
Travel Agency "Sochi Holidays" Ltd.
Tree Limin' Extreme, LLC
Treasure Tours Ltd.
Trinidad & Tobago Sightseeing Tours
Tri-Sport
Tropical Trail Rides
Tropical Tours Guadelope
Tucobal S.A
Tudor Rose (International Cruise & Ferry Review)
Tura Turizm - Sea Mer Tours
Turisport
UNEXSO
United Shipping Co.
Urban Design Development (FOLCO RICCIO)
Vallarta Adventure SA de CV
Vallarta Shore Excursions
Vanuatu Jungle Zipline
Veragua Rainforest
Viajes Buemes S.A
Viajes de Guatemala S.A.
Viña Ventisquero
Viaventure
Wadadli Animal Nature Park
Walk Bridgetown
Webster's Tours
Whiteboard Solutions
Wild Play Adventures
Wind Is Our Friend
Wind and Sea Ltd
Wonders of The Barrier Reef Tours LTD
World Discovery Walks, Inc.
Wrave (Wacky Rollers) Ltd
Xploratur, SRL
Yellow Tourism Solutions DBA Yellow Adventures
Zaire Shipping Mexico S.A. de C.V.
It has now been five years since
Aquila’s Center for Cruise Excellence
joined the ranks of FCCA Platinum
Members, and we have seen the industry
evolve even in that short time span. There
are more emerging destinations than ever,
more ports to choose from, and the cruise
lines no longer have to stay with the same
itineraries if things don’t work out well for
them. There are many reasons why a cruise
line would choose a destination, from fit-
ting into the itinerary and public awareness
of the destination to local teams’ great
sales skills. But getting them there may be
easier than making sure they stay for many
more years to come!
So what keeps a cruise line coming back
over and over? Where is an area that can
make a big difference for a port and desti-
nation? Our 30 years working with cruises
as a tour operator and then as a trainer has
shown the importance of service. From tour
guides to greeters and taxi drivers, passen-
gers’ first point of contact has the biggest
impact on guest satisfaction. Those guests
have the power to influence the cruise lines,
as they are asked repeatedly how much they
enjoyed their day and how much interest
they have to return. Therefore, it is crucial
to look from that perspective and measure
the level of service your destination gives
to guests. Has your destination been built
upon a culture of service, and are the
tourists, whether cruise or land-based, treat-
ed like family and invited to return for a
future visit?
At the FCCA Conference & Trade Show in
Cozumel, a shore excursion panel will
expand on the subject of bringing your des-
tination to the next level with tour pro-
grams and training guides. Check the
schedule, and be sure not to miss this
important session.
Plus many lessons apply to other front-line
staff. If your destination delivers excellent
service and generates amazing comments
and ratings from guests, it is harder for a
cruise line to consider another port. A desti-
nation with a true culture of service
embraces an attitude of service excellence
and builds lasting relationships with their
clients—both cruise lines and guests—as
well as their tour providers and their team
of employees. It is essential that everyone
in your destination have an attitude of pro-
viding excellent service by proactively
anticipating the guests’ needs and expecta-
tions and exceeding them.
To give some examples, we asked both
cruise executives and clients how training
can impact destinations.
“I’m always excited to hear that there
will be training performed at a port
because we see the difference in better
guest experience and ratings, almost
immediately,” said Megan Shaw, account
manager, global tour operations with
Royal Caribbean International. “The
complaints drop off! It is crucial for
guides to realize that they are the ambas-
sadors for their country during the few
hours they are with our guests. As we
always say, guides can make it or break
it, so proper training and re-training is
crucial to everyone involved in the hospi-
tality industry.”
Aquila was in Cartagena over a year ago
training the destination’s 100 tour guides,
and we asked Maria Claudia Lacouture,
president of PROCOLOMBIA, told: “The
FCCA’s Aquila Training has made a total
difference in Cartagena regarding the confi-
dence of the tour guides during the opera-
tion improving the service quality, which
has impacted in a positive way the passen-
gers satisfaction levels.”
“From the simplest and inexpensive to the
most complex and costly tour, the tour
guide can make the difference,” added
Mico Cascais, vice president, tour opera-
tions, Carnival Cruise Line, and chairman,
FCCA Shore Excursions Committee.
“Having the best, most experienced and
credentialed tour guides is extremely mar-
ketable for tour operators and destinations.
Having great tour guides gives you an edge
over the competition.”
There is no question that destinations
with a culture of service operate differ-
ently. Service is so much part of their cul-
ture that it is second nature for everyone
to think, speak and act in ways that make
sure they are delivering excellent service.
How do you know if you have a culture of
service excellence at its core? Can you
see that tour guides, taxis, greeters, tour
operators, attractions, providers are con-
stantly on the lookout for how to make
things better, improve service and pro-
vide even more “wow” experiences to
their clients and guests? Is the satisfac-
tion and engagement levels of your cruise
line clients and their guests measured,
and are you striving for continual
improvement in your relationships and
your processes?
When a whole destination is built on a cul-
ture of service, the focus on service reaches
beyond the cruise line clients and cruise
guests, to everyone that they come in con-
tact with. This becomes a game-changer for
the whole destination and something to
continually strive to accomplish.
Beth Kelly Hatt is the President of Aquila’s
Center for Cruise Excellence, the FCCA’s
official training partner. You can learn
more about their coaching and training
programs at www.CruiseExcellence.com
58 Cruising Magazine • Third Quarter 2015
By Beth Kelly Hatt, President, Aquila’s Center for Cruise Excellence
What Differentiates Your Destination
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62 Cruising Magazine • Third Quarter 2015
Hamish Davis – Cruise Director, Holland America Line
I grew up in Ocho Rios, Jamaica and graduated from college with a Bachelor of Science degree
in hospitality and tourism management. After beginning my career in restaurants busting tables,
I worked my way up into sales/marketing and event planning, from entertainment director to
operations manager at 22. Shortly thereafter, I accepted a position as guest activities director at
Sandals Resorts International, responsible for on-property revenue and entertainment.
Then I wanted to travel the world and do more entertaining, so I signed up for the cruise
industry and has been at sea now for the better part of 10 years. I have worked with various
cruise lines in the role of port shopping ambassador, cruise consultant and cruise director and
am now a cruise director for Holland America Line, responsible for all onboard entertainment
and activities.
I love working here because Holland America Line has a good reputation with employees, great benefits and a warm,
friendly-family atmosphere. They are more like the modern-day Titanic of cruising, with class, elegance and style, with
itineraries and service being at the forefront.
I would recommend this life at sea to anyone who wants to travel and see the world and can appreciate people and differ-
ent cultures. Even though I’ve visited so many places, there is still much more to see. However, if I had to choose a
favorite, it would probably be South America because of its rich wildlife, culture, music and festivals, as well great food,
fantastic wines and beautiful terrains. When not onboard our beautiful ships, I still live in Jamaica and enjoy a good jerk
chicken with family and friends.
Faces In The Industry
luis Alexi Alvarez Amaya – Food Operations Manager, Carnival Cruise Line
Hello, I’m Luis Alexi Alvarez Amaya, and I’m originally from Honduras.
My current duties are to look after the food operation department on Carnival Valor. Before I
joined the cruise industry, I worked in an ice cream factory and went to school.
Back in the 1980s, my friends told me they were very happy with the way Carnival Cruise
Line took care of them. I have a few reasons for joining the cruise industry, but the main rea-
son was to have a better future for my loved ones and myself, along with traveling and meet-
ing people from all over the world.
To tell you the truth, I have loved working on a cruise ship since the beginning of my career.
If I had the chance to do all over again, I’d recommend working for a cruise line to everyone
because of the possibilities that the cruise industry gives to grow and learn.
My favorite destination is San Juan, Puerto Rico. The people of San Juan have fun every single day and know how to
take care of visitors.
Jamaica
Honduras
V O D K A E X C E P T I O N N E L L EF I N I S H E D W I T H A H I N T O F P R E C I O U S C O G N A C
T A S T E T H E
E X T R A O R D I N A R Y
E N J O Y R E S P O N S I B LY . l W W W . G R E Y G O O S E . C O M
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64 Cruising Magazine • Third Quarter 2015
The FCCA Operations Committee meeting with Hon. Abraham Clark, Commissioner of Bonaire and Director of
Economic Development, Tourism, Governmental Management & Support. (5th from left) along with Gabriele Tixi, Cruise
Tourism Manager for Tourism Corporation Bonaire (2nd from right).
A delegation from St. Maarten led by Hon. Dennis Richardson,
Minister of Justice (1st row left) and Hon. Claret Connor, Minister
of Tourism Economic Affairs, Telecommunication and Transport
(1st row right) meets with the FCCA.
FCCA Operations Committee meets with Senator Roberto Tonge,
Dominica's Minister of Tourism and Urban Renewal, (3rd from
right) and Benoit Bardouille, CEO, Dominica Air & Sea Ports
Authority (2nd from right).
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