2015 - 2016 OWH Digital Advertising Rate Card

DIGITAL ADVERTISING OW H DIGITAL ADVERTISING PRODUCT GUIDE

OMAHA WORLD-HERALD ADVERTISING SOLUTIONS

NEWSPAPER • DESKTOP • MOBILE • EMAIL • DESKTOP

TABLE OF CONTENTS & GENERAL TERMS N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

A. Publisher’s Liability for Error. The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement. B. The Publisher reserves the right to reject or cancel at anytime, edit, revise and properly classify all copy. Ads will be set to conform, as closely as possible, with specific instruction provided, using available type sizes, styles and headings. C. Sequential Liability. Any advertising agency establishing credit and placing advertising with the Omaha World-Herald shall be liable for payment of all media invoices. Any other written or verbal agreement or statement policy pertaining to “sequential liability” contained on insertion orders from the agency are not valid. The terms of the Agreements set for by the Omaha World-Herald may not be supplemented or revised by insertion order or other documents submitted by Advertiser or its Agency. If an advertising agency fails to pay Omaha World-Herald, the advertising agency client is still liable for payment to the Omaha World-Herald. D. The Omaha World-Herald reserves the right in its sole discretion to immediately disable any website or mobile site (“Site”) hosted by arrangement of Omaha World-Herald, in whole or in part, and to prevent the Site, in whole or in part, from being accessed, if Omaha World-Herald determines, in its sole discretion, that the Site or its content is obscene, offensive or in bad taste, may violate any law, may infringe upon the rights of any third party or may otherwise expose Omaha World-Herald to civil or criminal liability; provided, however, that such right does not place any obligation on Omaha World-Herald to review or edit the Site or to notify Advertiser of any concerns Omaha World-Herald may have regarding the Site or its content. Omaha World-Herald reserves the right to reject or remove any copy posted on or linked on any webpage which may in the Omaha World-Herald’s opinion be offensive, distasteful, libelous or illegal (but Omaha World-Herald undertakes no obligation to review or edit such copy or links). Website setup fees are payable upon execution of this Agreement. Fees for new web or digital pages or changes to existing web or digital pages are due the month the work is done. E. Check your ad. Online ad users should check their advertisement on the first day it's displayed and report any error at once. No allowance can be made after the first day the ad is displayed nor will any adjustment exceed the amount paid for the space actually occupied by that portion of the advertisement in which an error occurred. Claims for adjustment must be recorded within 10 days from the date of insertion.

OUTLINE

CONTACT INFORMATION

CREDITS

Omaha World-Herald Online Digital Rates & Data Contact Information Credits, General Terms & Special Advertising Stats, Products and Rates Deadlines Ad Sizes and Specifications

Omaha World-Herald Online Digital Rates & Data Richard Brown Digital Product Manager [email protected] John Bridge Advertising Operations Manager [email protected] Sara Findley Administrative Assistant [email protected]

A. Credit All advertising is payable in advance, unless

credit has been established with the Credit Department. It is agreed that where monthly credit is granted, all charges shall be due and payable the 15th day of the month following publication.

mailto:[email protected]



GENERAL TERMS AND GUIDELINES N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

F. Should any Government body levy a tax on any advertising covered by this rate card, such tax will become an additional charge to the advertiser, over and above the rates mentioned herein. G. Indemnification. The advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copy rights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement. Advertiser shall indemnify, hold and save the Omaha World-Herald harmless from any liability, loss or expense (including but not limited to attorneys’ fees) directly or indirectly relating to or arising from claims or suits based in whole or in part on the contents of any ad copy or sample products submitted to the Omaha World-Herald for publication or distribution. The Omaha World-Herald owns all right, title and interest (including copyright) to any article, content or creative work (including advertising or marketing materials) prepared or created by the Omaha World-Herald, its employees, contractors or representatives (collectively, the “Work Product”), the Work Product may not be used or published in any manner without the Omaha World-Herald’s prior written permission other than in a publication owned by the Omaha World- Herald or one of its affiliates. The Omaha World-Herald retains all proprietary rights in and to the Omaha.com site, its business and trademarks, technology, and services (including all software, source codes, modifications, updates and enhancements or any other aspect of its services), the name “Omaha.com”, and any other trademarks and logos which are owned or controlled by The Omaha World-Herald or its affiliates or used in promoting its services. The Omaha World-Herald has the right to collect and use information and data gathered in connection with any use of or access to Omaha.com or any services provided by The Omaha World-Herald. Advertiser specifically authorizes The Omaha World-Herald to catalog, cross-reference and index, and creates hyperlinks to and from, the Site or specific content on the Site. H. Authorized abbreviations only. The publisher cannot be held responsible for any errors that occur as result of illegibility or the necessity of interpretation. I. For any digital advertising for which there is a charge for impressions as set forth in The Omaha World-Herald’s digital advertising rate card / book, an Impression is defined as each time advertisers’ digital ad is displayed on a screen. CPM is an acronym for Cost Per Thousand or the cost per one thousand online display ad impressions. The costs per impressions delivered are based solely on the Omaha World-Heralds ad delivery system. The Omaha World-Herald reserves the right to run Advertiser’s digital ad in sections other than those that are requested in order to fulfill the proposed amount of impressions. Reasonable efforts will be made to first fulfill Advertiser’s digital ad in the requested online or mobile section, but sections cannot be guaranteed. Impressions may be delivered over 30 days. All 30-day campaigns must consist of a single creative design (same ad running for 30 days). J. Competitive Media In the case of competitive media to Omaha World-Herald, advertiser can NOT sell, push, ask for consumers email or promote any products, downloads or apps that either drive competitors revenue or increase risk of OMAHA WORLD-HERALD losing revenue. The digital ads of any media Competitor of the Omaha World-Herald can not coerce, motivate or incentivize any Omaha.com traffic to a competitor’s webpage, digital landing page or social media page where a consumer has to enter their email address or any additional information. In the instance that a 3rd party tagged rich media digital ad does violate any of the provision set forth by the Omaha World-Heralds digital advertising guidelines then the digital ad will be taken down immediately. K. If canceling an online ad, Advertiser must be sure to get a “cancellation number”. This is your record, and it is important that you have it in the event of a misunderstanding or adjustment. L. All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World- Herald digital advertising guidelines. 3rd party tags must be tested at least 7 days prior to digital campaign start date. Please note that large digital ads can cause slower page loading. Any digital advertising rates listed in the Omaha World-Herald’s digital advertising rate card are subject to increase based on file size of a digital display ad.

Email Blast

For client emails please note that the suggested width may not exceed 600 pixels. Height of Email Blast may vary based on promotional display. Email Blasts are subject for review and approval based on size of media or animation and must adhere to the Omaha World-Herald digital advertising guidelines. 75k rich media file size is preferred. Additional cost may apply. Email Blast must work properly in Internet Explorer 5.5+ and must include a subject line. Please avoid utilizing dark backgrounds as some email clients do not support html. Advertiser can use CSS in-line but any external or CSS in the header tag will be stripped out and will not work. Please note that there is not a set limit on height for an Email Blast but too much scrolling can be discouraging for to positive consumer experience. Important information and disclaimers must be displayed in text included with Email Blast. Email Blasts are sold on a first-come-first-served basis and are subject to availability. Cancellations made less than 7 days before scheduled date will result in a 20% cancellation fee. Any additional discounts are only applicable to listed rates in the Omaha World-Herald’s digital rate card. Discounts are valid for new, incremental and active product contracts.

Rich Media Digital Ads

Rich Media digital ad units are defined as any ad that overlaps with or pushes editorial content. Any ad or portion of an ad that appears outside of the confines of a fixed in-page ad space must include a prominent close button. This applies to free form ads that overlay the page and fixed in-page ads that spawn a free-form overlay upon a mouse-over or click interaction. For ads that overlay or push content on a webpage of Omaha.com, a clear 'close' or 'click here to close' button must be included in close proximity on both the expanded and contracted portion the digital ad . An 'X' within the ad is not acceptable. The ad must automatically close after a maximum of 10 seconds. Fixed in-page ad units can not expand prior to a user engagement (i.e. mouse-over or click). Rich Media advertising can not display automatically on page load. Fixed in-page ad units must contract back into the confines of the fixed in-page ad space when the user's mouse leaves the ad. The expanded portion of the ad must close automatically after a maximum of 10 seconds. There is to be absolutely no sound or audio unless user has initiated via click on a clearly labeled button. Static ads can be accepted as JPG, GIF, or PNG. Rich media digital ads must be reviewed and approved prior to them going live on the Omaha.com website or any of its’ affiliate websites or webpage’s. 3rd party rich media digital ads must be submitted 7 days as prior to digital campaign start date for review. Any digital ad must not exceed 40 kilobytes in order to conform to the Omaha World-Heralds digital ad standards and avoid slow page load times. Rich Media digital ads are considered under the Omaha World-Herald guidelines as “Special Size Ad” and will incur an additional premium cost to the initial CPM (cost per thousand.)In addition, please note that Sliding Billboards can not open automatically upon page load or prior to a user engagement (i.e. mouse-over or click).

Navigation Bar Advertising

Please note that monthly purchases will take priority over weekly purchases. Dates are based on availability. Price/CPM is based on pages of Omaha.com that have navigation bar space available. Exact dimensions of navigation bar space are 150 x 35 - 72dpi. File size of ad should not exceed 15kb or 2 frames. Navigation Bar ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines.

Page Peel Advertising

Page Peel advertising is subject to availability. Limit one (1) Page Peel per day. Page Peel can not run on the same page as a persistent rich media ad campaign. Preferred file types for Page Peels are GIF’s or Jpeg’s. File sizes must not exceed 15kb and 100kb (2 separate images). Dimensions for Page Peels are 75 pixels by 75 pixels and 500 pixels x 500 pixels - 72 dpi. Video, audio & Ad-Interax are strictly prohibited. Digital Page Peel ad must adhere to all of the Omaha World-Herald guidelines for digital advertising.

Pre Roll Video Advertising

Digital video Pre-Roll advertising is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. CPM may vary due to available inventory and average CPM of aggregated network ads. Promotional video Pre-Roll ads should not exceed 30 seconds. U.I (user initiated) refers to viewers who initiate the start of a video player. RMM (rich media monetization) is defined as video pre-rolls that automatically start as soon as a web page has loaded. File size should not exceed 3 MB. Preferred file types - .flv, .mov, .wmv. Preferred bitrate is 600 kbps. Preferred resolution 640 x 480. Video production not included. Client must provide video. Digital video Pre-Roll ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines.

Photo Gallery Advertising

The Omaha World-Herald’s photo gallery 728 x 90 digital ad position is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. File size should not exceed 40 KB. All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines.

SPECIAL ADVERTISING N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

OMAHA.COM OVERVIEW N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

Omaha World-Herald

• 389,900 Sunday readers • 157,400 Sunday subscribers • 270,700 daily readers • 127,213 daily subscribers

Omaha.com - Monthly • 12.5 million overall page views • 6.6 million mobile site & app pageviews • 1.14 million unique visitors

Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all World-Herald products combined, including the 5-day net cume reach for all World-Herald products combined, including the 5-day net cume reach of last

Sunday's World-Herald or the 7-day net cume reach of Omaha.com. For each of the TV stations shown, the Monday-Friday cume reach of each local late TV news program was added to the 7-day cume reach of each TV station's website.

Even when combined with late news shows, 7-day cumes for local TV station sites, don’t reach as large of an audience as The World-Herald and Omaha.com

LATE NEWS & TV NEWS WEBSITE CUMES VS.

THE OMAHA WORLD-HERALD & OMAHA.COM

0%

10%

20%

30%

40%

50%

60%

70%

OWH & OMAHA.COM

KPTM & KPTM.COM

KMTV & KMTV.COM

WOWT & WOWT.COM

KETV & KETV.COM

OMAHA.COM DEMOGRAPHICS N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

15%

7%

18%

21%

19%

13% 7%

% OF VISITORS

<18

18 - 24

25 - 34

35 - 44

45 - 54

55 - 64

65+

34%

37%

18%

11%

HOUSEHOLD INCOME

$0 - $50K

$50 - $100K

$100 - $150K

$150K +

31%

46%

23%

EDUCATION

No College

Some College

Graduate

AGE DEMOGRAPHICS OF OMAHA.COM

0%

5%

10%

15%

20%

25%

30%

18 - 24 25 - 34 35 - 44 45 - 54 55 - 64

GENDER DEMOGRAPHICS OF OMAHA.COM

40%

60%

% Visitors

Female

Male

Source: Google Analytics. Data is taken from 2,206,916 users between April 7th 2015 to May 7th 2015.

65+

EMAIL DATABASE DEMOGRAPHICS N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all World-Herald products combined, including the 5-day net cume reach for all World-Herald products combined, including the 5-day net cume reach of last Sunday's World-Herald or the 7-day net cume reach of Omaha.com. For each of the TV stations shown, the Monday-Friday cume reach of each local late TV news program was added

to the 7-day cume reach of each TV station's website.

69%

31%

% Subscribers

Female

Male

GENDER DEMOGRAPHICS OF OMAHA.COM’S EMAIL DATABASE AUDIENCE

4% 6%

13%

20%

34%

23%

% Subscribers

Downtown Omaha

Midtown Omaha

North Omaha

South Omaha

West Omaha

Council Bluffs/Carter Lake

METRO OMAHA’S DEMOGRAPHIC OF OMAHA.COM’S EMAIL DATABASE AUDIENCE

DIGITAL BANNER DISPLAY N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

728 x 90 & 300 x 250 Promote your business, services and products on Omaha.com using digital banner display ads. With online display advertising, you can promote your business on a credible and engaging local website. Known for relevant content and accurate information, advertising on Omaha.com is in high demand in the greater Omaha area.

Sliding Billboard – 960 x 300 Our Sliding Billboard ads give your business maximum exposure and extended share of voice on each page of Omaha.com. Sliding Billboards display as a 960 x 30 directly under the Omaha.com navigation bar and as soon as our viewers scroll over this space it expands to a 960 x 300. This unique animation and positioning allows for optimum brand awareness!

728x90

300x250

960x300

DIGITAL BANNER DISPLAY N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

In-Article 300 x 250 In-Article advertising brings your ads to the consumer as they read. Their exclusive positioning helps direct viewership and online traffic to your website, social media page or even your Find It directory page.

300 x 600 Want to double your exposure and maintain top-of-mind with readers? 300 x 600 banner ads are yet another premium position that are exclusively available to Omaha.com clients. These ads have the extended depth and reach clients desire to gain the optimal exposure for their businesses and services. And, the best part, they can be delivered virtually anywhere!

300x250

300x600

Open

$2,500 - $7,499

$7,500 - $29,999

$30,000 - $49,999

$50,000 - $99,999

$100,000 - $199,999

$7.00

$6.50

$6.25

$6.00

$5.75

$5.50

$6.75

$6.25

$6.00

$5.75

$5.50

$5.25

$6.50

$6.00

$5.75

$5.50

$5.25

$5.00

$6.25

$5.75

$5.50

$5.25

$5.00

$4.75

$6.00

$5.50

$5.25

$5.00

$4.75

$4.50

$5.75

$5.25

$5.00

$4.75

$4.50

$4.25

RUN OF SITE RATES N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

Above the Fold

Special Ad (Sliding Billboard, Rich Media, In-Article, 300x600)

Multiple Frames (More than 1 frame, up to 4 frames)

Home, News, Sports (Prep Zone, Big Red Today, Blue Jays Today, etc.)

Money, Opinion, Living, Autos, Real Estate, Outdoors

Livewell, Momaha, Entertainment, Obits, Photo Gallery, other

Specific time of day or week

Volume Limiter (maximum or minimum number of delivered impressions ea. day)

Frequency Cap (number of times an impressions is delivered to a unique visitor)

Ad exceeds accepted file size of 40kb (up to 100kb)

Condensed Campaign (less than 14 consecutive days)

Geo Targeting on Omaha.com

Persistent Ads

Extended Targeted Audience

Add $5.00 / CPM

Add $4.50 / CPM

Add $1.00 / CPM

Add $2.00 / CPM

Add $3.00 / CPM

Add $4.00 / CPM

Add $3.00 / CPM

Add $2.00 / CPM

Add $4.00 / CPM

Add $4.00 / CPM

Add $3.00 / CPM

Add $4.00 / CPM

See Manager

Add $6.00 / CPM

CUSTOM ADD-ONS

DVC Level Less than

50,000 impressions

50,000 - 99,000

impressions

100,000 - 249,000

impressions

250,000 - 499,000

impressions

500,000 - 999,000

impressions

1 million + impressions

*Impression levels are within 30 days and have the same creative

*Please Note – All digital banner display ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. 3rd party tags must be tested at least 7 days prior to digital campaign start date. Also note that large digital ads can cause slower page loading. Listed rates are subject to increase based on file size of digital display ad. Digital Sliding Billboard ads can NOT automatically expand or open prior to use initiated click or scroll-over. Some exclusions apply.

WALLPAPER & PAGE PEEL N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

Wallpaper Digital wallpaper ads form the background of a webpage of Omaha.com. These ad campaigns are a great way to generate awareness for an upcoming event or special occasion for your business!

Page Peel Promote your business, services or upcoming event on Omaha.com with a Page Peel! These ads are a great way to gain the attention of Omaha.com visitors. A Page Peel is a digital ad that resides in the upper right-hand corner of the Omaha.com homepage. Once scrolled over, the digital ad “peels” downward and reveals an even larger digital ad!

Your Message

Your Message Yo

ur M

essa

ge

$3800 / day

$2500 / day

VIDEO PRE-ROLL ADVERTISING N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

Pre-Roll Video Advertising Hold the attention of your audience with high impact, pre-roll video advertising! These “skip-free” commercials play prior to locally-generated videos! Promote your business and services on a site that is populated with streaming news and information and accessible 24/7. Any video commercial can be directly converted into an online advertising promotion. Gain the attention of viewers with video pre-roll advertising on a website with relevant news content and accurate information!

$25 CPM

* Please Note - Digital video Pre-Roll advertising is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. CPM may vary due to available inventory and average CPM of aggregated network ads. Promotional video Pre-Roll ads should not exceed 30 seconds. U.I (user initiated) refers to viewers who initiate the start of a video player. RMM (rich media monetization) is defined as video pre-rolls that automatically start as soon as a web page has loaded. File size should not exceed 3 MB. Preferred file types - .flv, .mov, .wmv. Preferred bitrate - 600 kbps. Preferred resolution 640x480. Video production not included. Client must provide video. Digital video Pre-Roll ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Some exclusions apply.

CONTEST & PRINT-TO-WEB N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

Contests Each quarter, the Omaha World-Herald develops unique promotional contests that advertisers can sponsor and give-a-way valued items to local area consumers! Our contests range from “Reader’s Choice” to “Photo Submissions” and everything in-between. Reach key demographics in an engaging, dynamic way that helps build your brand and grows loyal customers! The Omaha World-Herald can also provide custom contest options to select advertisers. This helps build email lists and grow social media presence.

Print-to-Web Our Print-to-Web service allows businesses to upload their Omaha World-Herald print ads onto Omaha.com where they can be viewed by thousands of online consumers each month! Omaha.com has a designated section where consumers can browse through various online Print-to-Web ads. Print-to web also lengthens the “shelf life” of your print ad for an additional seven days and enables content from print ads to be searchable both through our local websites and major search engines!

Your Contest

Promotion

728x90

MOBILE APP N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

Mobile Front Box - 150 x 125 Bottom Banner - 320 x 50 Keep your brand constant with these ads. 320 x 50 ad displays at the bottom of every story and rotates every 20-30 seconds. Ad copy for App needs to be 640 x 100 for best quality (still displays as 320 x 50.)

RSS In-Line Text RSS In-Line Text ad uses a 640 x 480 square image and 3 lines of text, integrated within the article feeds. Text ads integrated in the content are effective like no other. This ad is located just below the 4th story in a set of articles and rotates every 5 minutes. Ad copy needs to be 640 x 480 for the best quality image – still displays as a 72 x 72pixel image size. RSS In-Line Text ads also need a 30-character title & 80 character summary. Try putting all image towards the center of the image. Ideal for central photo or logo placement.

320x50

640x480

150x125 What is it? Mobile advertising is a style of marketing by means of mobile devices (smart phones, tablets, etc.) Omaha.com can display a variety of digital advertising and is easy to use access via mobile devices. These digital banner ads have high visibility and have an exclusive presence.

Why Mobile? Our mobile ads enable consumers to view your company’s exclusive ads daily! High call-to-action messages entice customers to click, call or text our advertisers immediately! Thus giving mobile advertising a higher conversion rate compared to that of traditional desktop ads.

MOBILE SITE N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

Mobile Medium Rectangle - 300 x 250 Simple and sleek, these ads display between stories on the front page of each section of Omaha.com on the WAP.

300x50

300x50

300x250

*Please note that monthly purchases will take priority over weekly purchases. File size of ad should not exceed 15kb or 2 frames.

Top & Bottom Leader boards - 300 x 250 Digital ads appear at the top and bottom of the page. These ads look great on the pages of our WAP. These grab your audience’s attention just as they reach Omaha.com and every time they open a new article or section.

• Please note that monthly purchases will take priority

over weekly purchases. • Dates are based on availability. • Price/CPM is based on pages of Omaha.com that have

navigation bar space available.

• $15 CPM – ROS Mobile Site • $20 CPM – Targeted Mobile Site

TABLET N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

Leaderboard 728 x 90 These ads appear as footers on tablet article pages. Take over at the story level with ads that have users wanting to learn more. Ad displays at the bottom of a story and rotates every 20-30 seconds.

728x90

300x250

300x250

Tablet App Ad Positions – What’s Available?

Front Medium Rectangle 300 x 250 These ads appear on the homepage of the app in a block similar to the section links. Digital ads have never looked better with spots that cover the main front section. These ads display on the front page of the tablet and rotate every 20-30 seconds.

Medium Rectangle 300 x 250 Similar to those on the front-page, these ads are booked separately and have a separate inventory availability line-item. These digital ads display in the sub-categories and rotate every 20-30 seconds.

• $15 CPM – ROS Tablet • $20 CPM – Targeted Tablet

E-NEWSLETTER & BREAKING NEWS N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

E-Newsletter 300 x 250 Each day the Omaha World-Herald sends out an E-Newsletter of up-to-date, relevant articles to over 90,000 opted-in subscribers. This E-Newsletter contains two digital banner ad positions that advertisers can utilize to promote their brand, products and services each day! Breaking News 300 x 250 & 728 x 90 The Omaha World-Herald also sends out a minimum of four (4) Breaking News email alerts to more than 100,000 opted-in subscribers each week. These email alerts also contain two prominent digital banner ad positions that advertisers can use for their promotional advantage as well.

Daily Headline E-Newsletter Subscribers who are engaged with the Omaha World-Herald’s news content are more likely to interact with advertising. Advertisers who are associated with news content are considered more trustworthy by readers. Omaha.com readers are educated, high income consumers. Subscribers interested in “Breaking News” are most likely to read the content in the preview pane or by clicking on a story.

300x250

300x250

300x250

728x90

Benefits Daily Headlines: • Daily pushes • More than 100,00 opt-in subscribers • $250 daily / $4,500 monthly Breaking News: • Minimum of 4 pushes per week • More than 100,00 opt-in subscribers • $600 weekly / $2,100 monthly

*Monthly purchases take precedent over weekly*

EMAIL BLAST N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

Email Blasts

• Email marketing is 20x more effective than direct mail. We can design a campaign to fit any budget!

• Reach more than 90,000+ loyal, opted-in subscribers They WANT to receive your information!

• Email marketing is one of the most effective advertising options for delivering results with a strong ROI.

• Build stronger relationships with your customer base and enhance your brand awareness with email marketing!

600 x Any

$2,500 - $7,499

$7,500 - $29,999

$30,000 - $49,999

$50,000 - $99,999

$100,000 - $199,999

$2,600

$2,400

$2,100

$2,000

$1,900

$2,400

$2,100

$2,000

$1,700

$1,650

$2,100

$2,000

$1,700

$1,650

$1,500

$2,000

$1,700

$1,500

$1,300

$1,250

$1,700

$1,500

$1,300

$1,150

$900

DVC Level 1x Open Rate

12x Per send / yr.

24x Per send / yr.

• 10% applied discount if the same email blast is picked up on either a Saturday or Sunday within a 7-day time frame (only applies to DVC rate with no additional discounts – subject to availability).

• 25% applied discount if an additional (incremental) $700 in print advertising is purchased within the same week.

• 30% applied discount if an additional (incremental) $700 in digital or combination of print and digital advertising is purchased within the same week.

Unless otherwise specified, campaigns run 7 days, starting on the date of the email blast Must include digital display impression campaign.

• +$250 – 50,000Impressions • +$450 – 100,000Impressions • +$600 – 150,000 Impressions

*Please Note: Additional discounts are only applicable to listed rates shown above. Discounts are valid for incremental new and active product contracts. Email Blasts are subject to availability. A 7-day cancellation notice is required by advertiser or a 20% calendar reservation fee will be applied. Email Blasts are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Listed rates are subject to increase based on file size of Email Blast. Some exclusions apply.

6x Per send / yr.

3x Per send / yr.

NICHE SECTIONS N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

5,000+ email subscribers Be a part of this new and exciting opportunity that will give your business or event an added promotional value unlike any other media. The GO Entertainment section on Omaha.com will help your business or event reach a receptive audience. GO Weekly E-Newsletter:

• $200/week • 4+ consecutive weeks: $162.50/weekly

6,000+ opt-in subscribers This page is the only comprehensive online source for wellness news and information, and is the destination for all things “health” in Nebraska! Consumers read local news and feature stories on a range of topics, from the latest flu bug striking schools to the newest spinning class hitting gyms. Through Livewell Nebraska, you can place your business in front of thousands of local consumers every day! This page reaches health conscious, affluent and intelligent consumers via online and mobile devices.

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*Please Note: All digital advertising is subject to availability, review and approval based on size of media. All digital advertising must adhere to the Omaha World-Herald digital advertising guidelines and general terms.

NICHE SECTIONS N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

Momaha.com Be a part of the “go-to” webpage and email audience where local area mothers read content related to and affecting their community. Momaha touches on subjects that are of vital importance and make an impact on moms in the greater Omaha area! What is Momaha? Momaha (mom-aha) is the Omaha World-Herald’s online community for moms. Our goal is to help moms learn, laugh and connect with their local surroundings and happenings. They can read new blogs daily from our Mom Team and chat with others via our forums. Momaha E-Newsletter Every Thursday morning Momaha sends out an E-newsletter to over 20,000 Momaha subscribers! These opt-in consumers enjoy reading hyper local content that affects the lifestyles of moms and families!

Sliding Billboard

728x90

300x250 / 300x600

$14 cpm

$10 cpm

$9 cpm

$13 cpm

$9 cpm

$8 cpm

$12 cpm

$8 cpm

$7 cpm

Digital Display 10–49K 50–99K 100–249K 250K+

$11 cpm

$7 cpm

$6 cpm

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300x250

Email Blast

$160

$160

$300

$136

$136

$275

$120

$120

$250

E-Newsletter 1-7x 8-25x 26-51x 52x

$100

$100

$225


• Additional 20K impressions can be purchased for $100 • Listed rates only valid for print Momaha Advertisers

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OWHJOBS.COM N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

OWH Jobs.com Reach an extended online audience with our Total Talent Reach and Talent Boost programs on owhjobs.com! Put your job posting on OWHJobs.com for 7 days and reach an extended audience by using a highly visited local community website! Also includes an expanded network of other newspaper sites! Total Talent Reach Your ad will be posted on a variety of applicable industry, niche and national recruiting websites! Employment Video Add a video description of your job opening which will be featured in a premium position on the OWHJobs.com homepage!

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• OWHJobs.com • Total Talent Reach • Employment Video • Top Job / E-Newsletter

• OWHJobs.com • Total Talent Reach

• OWHJobs.com • The Job Network

$199

$109

$ 79

A

B

C


OWH Jobs.com – Talent Boost Talent Boost – Your ad will be posted on a select group of applicable niche and national recruiting websites.

Résumé Boost Gives you unparalleled access to matching passive candidates from our national candidate résumé database. Diversity Boost Helps you reach a more diverse audience and to help them engage in diversified recruitment. College Boost College Boost gives you the visibility and the targeted reach you need to reach recent graduates and college students for their entry level jobs and internship positions. Social Boost Post your job posting on social media in a targeted and automated fashion.

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$90

$50

$50

$65


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OWH Jobs.com - Additional Options OWHJobs.com also has opportunities for your posting to gain even more exposure with Top Jobs, E-newsletters, Spotlight Ads and Digital Display Banner ad impressions on Omaha.com!

Top Job / E-newsletter Ad is placed in a scrolling widget throughout omaha.com and featured on the homepage of OWHJobs.com. Your ad will also be featured in an E-newsletter sent to registered job seekers of OWHJobs.com! Spotlight Ad Your job posting will be at the top of the search results pages for your industry category! Digital Display Banners on OWHJobs.com Put digital display banner ads all across OWHJobs.com over a 7-day time frame! Additional Run-of-Site Digital Display Banner Impressions on Omaha.com:

• $250 - 25,000 impressions • $400 - 50,000 impressions • $700 - 100,000 impressions

$75

$50

$125


AUTO FEEDS N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

Autos on Omaha.com Promote your inventory on the #1 local website within the greater Omaha area! With more than 12million page views each month, the Autos section of Omaha.com has more than 13,000 vehicles and receives approximately 40,000 page views monthly. Liner Pricing

• $10/day per vehicle, up to 8 lines.

Your Vehicle

Less than 25 Cars

$10/car or max of $150

26 – 60 Cars $8/car or max of $360

61 – 125 Cars $6/car or max of $450

126+ Cars $800 flat rate

* Please Note: All digital advertising is subject to availability, review and approval based on size of media. All digital advertising must adhere to the Omaha World-Herald digital advertising guidelines and general terms.

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C

B

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REAL ESTATE HOME GUIDE N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

Homes on Omaha.com Show the world your listing and reach more than 86% of the market when you put your listing in the daily, Sunday and online section of Real-Estate Homes on Omaha.com! You can also use a different approach to your next digital advertising campaign on Real Estate Homes on Omaha.com. You can have a 300 x 250, 728 x 90 or “In-Search” 468 x 90 digital display banner ad displayed in front of thousands of home buyers and searchers daily! The digital banner ads display all over Homes on Omaha.com and have premium prominence and authority on each of the pages. Increase your brand awareness today and get your digital display banner ads on Homes on Omaha.com! Real Estate Print & Online Packages:

300x250 Your Listing

• 5 line ad in Fri. Home Guide 4 Wks • 5 line ad in Sat. Home Guide 4 Wks • 5 line ad in Sun. Home Guide 4 Wks • 5 line ad in Wed. Food Express 4 Wks • 30 days on Homes on Omaha.com

$199 Premium

• 5 line ad in Fri. Home Guide 2 Wks • 5 line ad in Sun. Home Guide 2 Wks • 14 days on Homes on Omaha.com

$140 Deluxe

• 5 line ad in Sun. Home Guide 1 Wk • 7 days on Homes on Omaha.com

$59 Basic

• Add a photo for only $15 more • Upgrade online feature: $29 per 7 days • All packages include bold; additional lines will

increase package cost

*Please Note: All digital advertising is subject to availability, review and approval based on size of media. All digital ads must adhere to the Omaha World-Herald digital advertising guidelines and general terms.

DAILY DEAL OMAHA N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

Daily Deal Omaha Daily Deal Omaha is a deal-of-the-day program that guarantees customers with absolutely no upfront cost, unmatched local media exposure, immediate results and viral buzz about your business right now! With the combined power of The Omaha World-Herald and Omaha.com, we reach the audience that you want and that your business needs! It’s simple, you offer a great deal of value of 50% or more off of regular prices and we get the word out, utilizing a comprehensive $9K print and digital promotional campaign with no upfront cost to you! The media blitz of your Daily Deal will create tremendous awareness of your business! This promotional value includes:

Print An ad promoting your daily deal on the back of the living section of the Omaha World-Herald! Online Ads promoting your daily deal all across Omaha.com! Email Blast An email blast showcasing your daily deal to over 94K subscribers! Social Media Posting of your daily deal on Facebook® and twitter® to thousands of online friends and followers of daily deal Omaha!

DAILY DEAL OMAHA N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

Daily Deal Omaha Cont. When a consumer notices your Daily Deal being promoted they simply log into their Daily Deal Omaha account at dialydealomaha.com. Once logged in, consumers click on your deal, enter their credit card information and receive a discounted voucher only valid for use at your establishment or for your services!

What’s Next? You will be given access to our merchant data dashboard prior to your deal starting so that you can verify and account for each voucher that will be purchased through Daily Deal Omaha. Your Daily Deal will only be available for purchase on dailydealomaha.com for a limited time. Once your deal is over, consumers can no longer purchase vouchers for your business. The Breakdown After your deal has completed, you can either utilize the net proceeds generated from the sales of your deal for digital and print advertising credits with the Omaha World-Herald or you can be reimbursed 50% of the net revenue (7% processing fee applied).

SUBURBAN NEWSPAPER ADVERTISING N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

Suburban Newspaper Advertising Widen your sales funnel – make your business first in mind with our print and online packages for SNI publications on Omaha.com! The frequency in which you advertise matters; keep your business top of mind with our packages tailored to fit any budget. With a 2x2 full-color print ad, 2,000 digital display banner impressions on Sarpy County (or Ralston) website of your choice and an added 10,000 digital display banner impressions on Omaha.com! It’s your turn to be seen! Which Bundle Package is right for you?

Each package includes a 2 column by 2 inch full-color print ad in your SNI Newspaper of choice, 2,000 digital display banner impressions on the website of the chosen newspaper over a 30-day time frame)and 10,000 digital display banner impressions on Omaha.com over a 7 day time frame. These will happen 4,8, or 12 times per year depending on which package level is chosen.

$2,500 - $7,499

$7,500 - $29,999

$30,000 - $49,999

$50,000 - $99,999

$120 mo

$130 mo

$175 mo

$200 mo

$110 mo

$120 mo

$150 mo

$175 mo

$100 mo

$110 mo

$125 mo

$150 mo

News Publication 4x 8x 12x

* Please Note: All digital advertising is subject to availability, review and approval based on size of media. All digital advertising must adhere to the Omaha World-Herald digital advertising guidelines and general terms.

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THE BOTTOM LINE N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

TBL – The Bottom Line with Mike’l Severe

• The Bottom Line focuses on sports news, opinion and analysis, with a splash of news and entertainment.

• The show broadcasts from 2 - 6 p.m. each

weekday afternoon. • Listen live on Omaha.com and through The

Bottom Line app. Episodes are available on video and podcast.

DVC Level Commercials 1-24 15 sec.

25-49 15 sec.

50+ 15 sec.

Open

$2,500 - $7,499

$7,500 - $29,999

$30,000 - $49,999

$50,000 - $99,999

$100,000 - $199,999

$200,000+

$50

$45

$40

$35

$30

$25

$20

$45

$40

$35

$30

$25

$20

$15

$40

$35

$30

$25

$20

$15

$10

30-second commercials

60-second commercials

Add $5.00 ea.

Add $10.00 ea.

Other Promotional Products • Segment Sponsorships $300 / mo. (or $200 for 12x) • 2 minute Interviews - $700 ea.

• Endorsements $600 mo. / 30 days

• Remotes - $1200 ea.

CUSTOM ADD-ONS

FINIDIT ONLINE SERVICES N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

Findit is a service provided by the Omaha World-Herald that is designed to help businesses better establish and promote their BRAND while increasing their online search ranking. Establishing a strong and powerful brand helps influence a consumer’s buying decision when researching different companies with which to do business .

findit SEO and Promotional Marketing Our findit services help you increase your appeal to search engines with a fundamental SEO strategy and provides you with promotional advertising to increase your brand awareness! Web and Mobile Site Development With our findit services, you can build an optimized website, that is mobile friendly and easy to use, within 7-10 business days! We’ll even build social media pages for you, as well! Search Engine Marketing & Audience Extension After you’ve established a solid online web presence, take advantage of findit’s ability to deliver Google Adwords® campaigns and digital display banner ads on our extended audience network!


Connecting you to Omaha.com OWH creates an enhanced business listing on Omaha.com connecting you to a high value website. This gives your business a competitive search ranking advantage!

Online listing accuracy and distribution We’ll submit your accurate business information to the top 4 largest data providers available to insure the accuracy of your information across the web. Having your company’s accurate information listed on a multitude of online directories and review sites helps your search ranking, as well!

Promotional Advertising with OWH & Omaha.com Next, we’ll provide you with a multi-media promotional mix that puts your business or services in front of thousands of consumers within the greater Omaha area. Promotional branding comes in handy when people search the web for companies to do business with!

Access to Image Insight With our reputation reporting software, you can gain valuable insight and access to what’s being said about your company online – a great way to achieve, and maintain, a 5-star reputation!


Website Development An additional unique service of findit is our ability to create websites for our clients. These sites are optimized for excellent search engine ranking and mobile friendly! A website is the cornerstone of your company’s online web presence and, if developed properly, can be an extremely useful tool for driving new business, reaching more customers and establishing powerful brand!

Social Media Development In addition to website development through findit, you also have the option to have social media pages created and managed for you! Whether it’s Facebook, Twitter, Google+, or all three, we can accommodate your needs! We’ll even post on your social media pages up to 4x a week on your behalf!

Google Adwords Google AdWords is Google's online advertising program that lets you reach new customers and grow your business! Google adwords uses method call PPC (pay per click) advertising to maximize the effectiveness of a campaign.

Targeted Extended Audience Tell us your ideal client or customer down to the geographical location and behavior, and we’ll put your ads in front of them via a network of credible, “high-value” websites when they are in the market for your products and/or services!


Enhanced Listing

Social Media Links

Organic SEO with Google

Access to Image Insight

Listing Distribution

2x2 in Print Promo

Print Ad on Omaha.com

Storefront Formatting

Google Registration

300k Digital Display Imp.

Monthly Email Blast Promo

Visibility Premium

Social Posting Plus

Review Response

Enhanced Listing

Social Media Links




2x2 in Print Promo



Google Registration



Enhanced Listing

Social Media Links




2x2 in Print Promo



Google Registration



Enhanced Listing

Social Media Links




2x2 in Print Promo



1240/mo $2,677 / mo. value

745/mo $2,677 / mo. value

495/mo $2,677 / mo. value

295/mo $2,677 / mo. value

Brand Builder Enterprise Brand Builder Ultimate Brand Builder Plus Brand Builder Intro

Enhanced Listing

Social Media Links

Organic SEO with Omaha.com



Print Ad in find it Monthly Print Promo

Uploaded Print ad to Omaha.com


Digital Display on Omaha.com

Monthly Email Promotion

Connect your custom business profile page with information about your business to Omaha.com.

Use FB & Twitter links to attract and encourage consumers to share info across social networks.

Being associated with Omaha.com gives your business a competitive SEO advantage.

Your online reputation is important, gain access to online reviews and what is being said about you.

We can submit your accurate business information to the major online data providers for you.

Reach more customers by being a part of our monthly findit print promotion.

Put that same print promotion ad on Omaha.com to further extend the shelf life of your offer.

A custom-designed findit profile can resemble your pre-existing website - promoting strong brand.

Custom ROS digital display banner impressions on Omaha.com help you reach an engaged audience.

Reach even more potential customers by being a part of our monthly findit email promotion.

FEATURES BENEFITS

*Actual creative for all scheduled rich media ads must be received 5 business days prior to launch. Materials received after deadline will follow corresponding deadlines.

Omaha.com Desktop Deadlines

Monday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon

Tuesday Wednesday 5pm Thursday 5pm Friday Noon Friday Noon

Wednesday Thursday 5pm Friday 5pm Monday Noon Monday Noon

Thursday Friday 5pm Monday 5pm Tuesday Noon Tuesday Noon

Friday Monday 5pm Tuesday 5pm Wednesday Noon Wednesday Noon

Saturday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon

Sunday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon

Omaha.com Mobile Deadlines

Monday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon

Tuesday Thursday 5pm Friday 5pm Monday 9am Friday Noon

Wednesday Friday 5pm Monday 5pm Tuesday 9pm Monday Noon

Thursday Monday 5pm Tuesday 5pm Wednesday 9pm Tuesday Noon

Friday Tuesday 5pm Wednesday 5pm Thursday 9am Wednesday Noon

Saturday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon

Sunday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon

Monday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon

Tuesday Wednesday 5pm Thursday 5pm Friday Noon Friday Noon

Wednesday Thursday 5pm Friday 5pm Monday Noon Monday Noon

Thursday Friday 5pm Monday 5pm Tuesday Noon Tuesday Noon

Friday Monday 5pm Tuesday 5pm Wednesday Noon Wednesday Noon

Saturday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon

Sunday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon

Omaha.com Email Blast Deadlines

Ad Start Date

Proof Due To Advertiser

Digital/Production Order Form Due

Corrections Due Customer-Supplied Ads

Ad Start Date




Ad Start Date




DIGITAL ADVERTISING DEADLINES N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

OMAHA.COM SPECS N E W S P A P E R • D E S K T O P • M O BI L E • E M A I L • D E S K T O P

*Please Note: All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. All 3rd party tags must be tested at least 7 days prior to digital campaign start date. Please note that large digital ads may cause pages to load slowly.

Wide Rectangle Ad

Description Product

3:1 Rectangle

Medium Rectangle

Top-Only

Top/Bottom

Skyscraper

Sliding Billboard

Navigation Bar

Email Blast

Email Blast

Mobile Ad Sizes

Tablet Ad Sizes

Video Pre-Roll

Wallpaper Advertising

Leaderboard Rotating

Leaderboards

Nav-Bar Digital Ad

Guidelines

320 x 50 & 640 x 480

300 x 250, 728 x 90 or 600 x 90

Advertising

160 x 150 pixel image size Max. 4 frames, 20k file size Links to Micropage (included) or website



728 x 90 pixel image size Top Position Max. 4 frames, 20k file size Links to Micropage (included) or website



960 x 30 pixel image size expands to 960 x 300 No Animation 40k file size Links to Micropage (included) or website

88 x 31 pxi – 72dpi File size of ad should not exceed 15kb

600 pixels in width Height varies 75k Rich Media Animation Subject to Approval Additional Costs May Apply

1. Must include subject line. 2. Avoid using dark backgrounds. 3. If you use CSS, it is preferred that you use inline formatting. 4. No limit on height. However, too much scrolling can be distracting; 800-1000 pixels high is recommended. 5. Important information in the message should be displayed in alt text or text in case images are turned off. 6. Use as few images as possible – less than 6 is ideal.

300 x 250 or 728 x 90 pixel image size (APP sizes) 300 x 250 or 600 x 90 pixel image size (WAP sizes)

Promotional video Pre-Roll ads should not exceed 30 seconds File size should not exceed 3 MB Preferred file types - .flv, .mov, .wmv. Preferred bitrate – 600 kbps Preferred resolution 640 x 480

Ad copy for app must be 640 x 100. WAP needs to be 300 x 50 for best quality – still displays as 320 x 50 and/or 300 x 50). 640 x 480 image with logo in center (image only) - Also needs 30-character title & 80 character summary. JPEGs and GIFs are the most ideal formats. Maximum of 40k file size Links to Micropage (included) , website, social media or coupon. Can also include click to call and/or click to navigate.

File Size should not exceed 100KB Static, single images preferred either .jpg or .gif. Ad size is 1410 x 960, for best layout important elements of design should begin 160 pixels from the top. Digital wallpaper ad cannot have a hyperlink embedded within the image or file (not clickable.)

Documents

2015 - 2016 OWH Digital Advertising Rate Card