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INTERNATIONAL SUMMER SCHOOLS 2014 IN MARSEILLE

Earn school credits in the south of France Add a Euro-Mediterranean perspective to your business studies.

Experience the beauty of the Provence region of France.

Participate in an intense cultural experience.

Create an international network of friends.

SPORT & EVENT MANAGEMENT June 16 – July 03, 2014 Application deadline: March 30

SUSTAINABLE DEVELOPMENT & SOCIAL RESPONSIBILITY June 23 – July 17, 2014 Application deadline: March 30

CROSS CULTURAL NEGOTIATION June 30 – July 24, 2014 Application deadline: March 30

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& SPORT

EVENT MANAGEMENT June 16 – July 03, 2014

Application deadline: March 30 Quick facts about the programme*:

- Courses:

Strategic Management & Advance Marketing for Sports Organizations / 5 ECTS Sport Consulting & Media-Marketing Strategy / 5 ECTS

- Credits: 10 ECTS includes 48 contact hours + 12 hours of workshop about sport activities and events

This course is designed to include the unique aspects of the sport product, the sport consumer market, and the sport organization perspective including Entertainment experience. Course content will include an international perspective with a focus on sports marketing, delving into areas such as branding, segmentation issues, sponsorship activations, ticketing and reputation management. Course highlights include a case-based teaching method and a very interactive setting, including site visits and guest speakers. Last year, sport activities included**:

Tour de France, Stage arrival in Marseille with athletes and cycling teams - Live Case study

A sailing cruise on a luxurious maxi catamaran in the Calanques of Marseille/Cassis

Scuba Diving at Riou Island: Scuba dive in one of the most scenic areas of the protected islands of Marseille.

Olympique of Marseille Stadium Visit: Entertainment Centre of one of the most famous football clubs of Europe.

ORECA Circuit Ricard Visit: one of the leading players in auto sport for more than 35 years and Toyota Team for 24 hours of Le Mans (future Formula 1 Grand Prix).

**example of sport event and activities *Please note that this programme requires a minimum of 12 participants

Deadline for nominations for this programme is February 15

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&

SUSTAINABLE DEVELOPMENT SOCIAL RESPONSIBILITY

June 23 – July 17, 2014 Application deadline: March 30

Quick facts about the programme:

- Courses:

Sustainable Development & Social Responsibility/ 5 ECTS International Mediterranean Business Management/ 5 ECTS

- Credits: Each course (5 ECTS) includes 30 contact hours Possibility to obtain an additional 5 ECTS optional French Language course

Sustainable Development & Social Responsibility

This course deals with environmental economics and management, and corporate social responsibility. It gives an introduction to the main concept of sustainable development, at the micro and macro levels, and with a particular focus on environmental issues. Sustainability is therefore approached from the perspective of society at large, organizations and firms, and individuals and consumers. The main purpose of this course is nonetheless to familiarize students with corporate environmental management and strategies, taking into account complex and contextual realities. The course emphasis is on:

- macro and micro-level perspectives on sustainability - the organization and its stakeholders in the frame of CSR - the motivations of firms to implement environmental policies - the tools and strategies to design and implement corporate environmental policies - the relation between economic and environmental performances at the micro level

International Mediterranean Business Management

This course has a dominant managerial theme with 3 interrelated purposes: - to prepare the student to successfully manage international business activities, with a

thorough familiarization with the techniques, concepts and perspectives which are necessary.

- the second purpose relates to the belief that, in today's world everyone is directly influenced by internationalization. This influence can be subtle as shopping for consumer products or as obvious as encountering tariff barriers when attempting to move goods from one country to another.

- the third purpose is to become familiar with these management and international business principles manifest in the Mediterranean region beginning with the port city of Marseille, France and expanding to the entire region. Such an understanding should enhance the effectiveness and quality of life of every

student in their future and/or current role as consumer, international traveler, domestic business manager or staff person, or non business professional.

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CROSS CULTURAL NEGOTIATION June 30 – July 24, 2014

Application deadline: March 30 Quick facts about the programme:

- Courses:

Cross Cultural Negotiation/5 ECTS Principles of Financial Management/5 ECTS

- Credits: Each course (5 ECTS) includes 20 contact hours + 10 hours of workshop about corporate and social visits Possibility to obtain an additional 5 ECTS optional French Language course

Cross Cultural Negotiation

This undergraduate programme combines two essentials of every global business manager: knowledge of introduction to finance and an understanding of cross cultural negotiation practices.

Students will delve into the nature of negotiation and its various facets (personal styles, preparation, strategies, power, and negotiation games), and develop an ability to analyze cross-cultural negotiations and increase their skills as a global business negotiator.

Principles of Financial Management *

This course provides an introduction to the finance function of a business enterprise and to the analytical techniques used in making investment and financing decision. The primary objective of this course is to provide to the student a basic understanding of finance and financial management. This primary objective will be supported with examinations of relevant topics in contemporary finance. These will include an appreciation of financial terms and the interplay between the capital markets, financial managers and financial institutions. At the core of this basic understanding is knowledge of the tools used by financial managers in their decision-making. With regular reference to current issues in personal, business and international finance, these tools and terms will be introduced and examined. *Course taught in 2013 summer. 2014 business class wil be available later

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REGISTRATION AND FEES

A) Free mover students :

….Full price per programme

Sport & Event Management ~ 3-week programme………………………………………… 1850€* Sustainable Development & Social Responsibility ~ 4-week programme ……… 2150€* Cross Cultural Negotiation ~ 4-week programme ……………………………………… 2150€* *includes the 300€ non-refundable registration fee which is required for confirming application

….Conditions for special reduction

1) Early-bird fee if wiring tuition before/on March 08: 15% reduction on tuition fee*

2) Special rates according to number of students*

Number of participants % Reduction

5-10 -10%

10-20 -15%

More than 20 -20%

*Reduction are non accumulative

B) Partner Institutions:

1) Special rate for students from partner institutions with no Summer Exchange agreement : The Above mentioned prices less 15%*

2) Students NOMINATED as summer exchange students by qualifying partners in the framework of an exchange agreement between both institutions, they will not be charged tuition fee for Summer Programme.

HOW TO APPLY ? : Apply online by March 30

We apologize , Website 2014 non available yet, nevertheless the link for registration is already opened at : http://www.euromed-management.com/en/summer-programmes/tuiton-fees-admission For any question please do not hesitate to contact us at Summer@kedgebs.com

Tuition Fee includes

•Classes •Transfer of Credits •Welcome days including welcome lunch and welcome dinner

•Awarding certificates ceremony included in farewell cocktail

•Corporate and cultural visits •Sport activities

That does not include

•Accommodation (which is pre booked in two residences in the center of Marseille with very negotiated prices)

•Food (except meals included in the programme)

•Public transportation card •Flight and personal expenses

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APPLY BY MARCH 30

J O I N U S

Tim Burkhead from the University of Mississippi ~ U.S.A.

2011 Summer School

“That was one of the most memorable experiences of my life. I knew it was my last chance to study abroad,” he said. “My girlfriend at the time and her roommate were headed to Greece and with a little encouragement from them, it took me one week to find a place to go, a program to attend and a trip time-frame. Honestly, this was one of the best decisions of my life. I’ve been places in my short 23 years, but studying abroad is a little different. Not only does it prepare you for a career, studying abroad prepares you for the world. I know that’s cheesy, but it’s absolutely true.” Sharlene MIK From the Victoria University ~ Australia 2012 Summer School

“I am incredibly satisfied with the EuroMed Summer School Programme! What an incredible experience, from education to new friends. While studying at this prestigious University, meeting with highly regarded Professors, I also experienced french culture! If I'd stayed home, I would have missed out on the most incredible part of life thus far.”

Lahna HARPER

From the University of North Carolina, Wilmington~ U.S.A. 2013 Summer School

“The timing of every special event, the process, the transportation, the lunches/dinners and every little piece that went into making each day one of the best days of our lives :) It is a true privilege to have been a student at Kedge, and a member of the summer study abroad in Marseille. My perception of the world has been enlightened and enriched in so many ways. Beauty defines itself in a more elaborate form, with visions unimaginable. I have seen culture I could only dream of, I have tasted food I will never forget, I have stepped foot in castles, looked up at cliffs 50 X my size, and tasted the salty Mediterranean. I have breathed the French air and felt the atmosphere all around me. In the end, I have been left with a kaleidoscope of experiences I will be forever grateful for.”

For any question please do not hesitate to contact us at Summer@kedgebs.com