2014 Retail Card

2014 Retail Rates and Market Demographic Summary

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Table of Contents

Welcome 3

Coverage Area & Readership 4

Reader Demographics 5

Full Run Rates, Georgia Times-Union 6

Front Page Strip Ads, Comics, JACK, TASTE, Shorelines and Clay Sun 7

Front Page Notes 8

Preprints/Select Market Coverage 9

Print and Deliver Products 10

Special Publications, Sections & Products 12

Special Features: Lets Shop Local,Home Source, Prime Time and Shorelines Business Profile 13

YES! 14

Jacksonville.com 16

Jacksonville.com 17

Deadlines 18

Ad Sizes/Specs 19

Terms and Conditions 20

AddressOne Riverside AvenueJacksonville, FL 32202

Mailing AddressP. O. Box 1949Jacksonville, FL 32231

Phone1.800.472.6397 904.359.4111

Department Telephone NumbersRetail 904.359.4318

Classified 904.359.4321

National 904.359.4350

Shorelines 904.359.4318

Military Newspapers 904.359.4168

Advertising PersonnelVice President of Sales Lana Champion [email protected]

Director of Retail AdvertisingLyn Sargent [email protected]

Retail Sales ManagersKevin Clark [email protected] Horton [email protected]

Director of Digital Media SalesMarc Jenkins [email protected]

Director of Major/National SalesJane Comfort [email protected]

Major/National Sales and Operations ManagerJim Leewe [email protected]

Market ResearchDanielle Houghtby [email protected]

www.jacksonville.com

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WelcomeSince 1864, The Florida Times-Union has been the dominant news and information source in North Florida. That dominance continues today, but now we deliver news and information via the web with Jacksonville.com, mobile apps for smart phones or your tablet, in addition to the traditional printed paper.

Today we reach the market through scores of products, tailored for the rich variety of demographic groups and geographic areas that make up Greater Jacksonville. Independent research shows that, taken together, The Florida Times-Union and its sister print and digital media products reach nearly 52% of the adults in the five-county Metropolitan Area and 43.5% of adults in our 15-county Designated Market Area*. No other advertising medium can match that kind of coverage.

The Florida Times-Union is an essential part of the North Florida growth story, reaching every major demographic segment of our five-county Metropolitan Area. We reach the people who matter most to our advertisers; the public that is informed, engaged and involved in our community.

This guide provides you with the information you need to include The Florida Times-Union and its family of media products in your marketing plans.

We look forward to working with you.

Lana ChampionVice President of Sales

*Source: Scarborough 2013, R2

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Coverage Area

COUNTY DAILY SUN. INA*

Baker 3,470 4,899 8,638

Clay 34,643 60,640 75,419

Duval 160,757 270,934 382,671

Nassau 5,050 21,827 26,831

St. Johns 25,032 39,682 53,637

TOTAL FOR CBSA** 228,952 397,982 547,196

COUNTY DAILY SUN. INA*

CBSA 228,952 397,982 547,196

Bradford, FL n/a n/a 1,189

Columbia, FL n/a 3,011 5,721

Putnam, FL 2,727 6,812 9,429

Union, FL 952 952 2,803

Brantley, GA n/a n/a n/a

Camden, GA 5,438 8,528 10,260

Charlton, GA 429 985 2,100

Glynn, GA 5,959 6,617 10,817

Pierce, GA 652 1,952 1,952

Ware, GA 497 n/a 2,981

TOTAL DMA*** 245,606 426,839 593,615

Readership

*Integrated News Audience consists of an unduplicated reach of adults who read the newspaper or visited the web site at least once in the past seven days. **CBSA: Core Based Statistical Area. ***DMA: Designated Market Area

Source: Scarborough 2013, R2

The Florida Times-Union covers Jacksonville and the Greater Jacksonville Area, including St. Johns, Clay, Nassau and Baker counties, and parts of southern Georgia. For a complete county list and readership numbers, see below.


5

Source: Scarborough 2013, R2/CBSA

Total CBSA Population

Age 25-54 $50K HH Income Attended College

$75,000 +Household Income

College Graduate or Higher

Own Residence

Number of Adults 1,053,265 228,413 351,039 256,819 719,842

Read at Least Once in 7 Days 489,492 36.0% 45.3% 45.6% 46.5%

Read Sunday 397,982 29.7% 38.3% 38.5% 38.4%

Read Daily 228,517 11.8% 21.7% 23.9% 23.0%

Visited Jacksonville.comin the Past 30 Days 233,517 35.3% 31.1% 34.28% 25.2%

Times-Union INA* 547,196 48.5% 53.7% 54.4% 53.4%

CORE DEMOGRAPHICThe Florida Times-Union Reaches Key Demographic Groups

Profile of Newspaper ReadersTotal CBSA

Adults7-Day Cume

Readers

Total 1,053,265 489,492

Men 48.0% 50.2%

Women 52.0% 49.8%

18-34 29.8% 26.1%

35-54 36.2% 33.1%

55 or older 34.0% 40.8%

Average Age 46.37 48.89

Median Age 46.88 51.17

Household (HH) Income

$50K+ 51.4% 49.8%

$75K+ 33.3% 32.5%

$100K+ 17.7% 17.1%

Average HH Income $68,625 $68,061

Total CBSA Adults

7-Day CumeReaders

Median HH Income $51,907 $49,878

Children Present in HH 38.5% 35.1%

Own Home 68.3% 68.4%

Rent 27.4% 27.0%

Employed Full-Time 42.7% 39.4%

Attended College 58.8% 60.0%

College Grad 24.4% 23.9%

Married 52.7% 53.8%

Race/Ethnicity

White 69.3% 70.5%

African American 18.7% 19.6%

Hispanic 6.8% 5.5%

*Integrated News Audience consists of an unduplicated reach of adults who read the newspaper or visited the web site at least once in the past seven days.


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Annual Bulk Space/ Contract Col. Inches Daily Saturday Sunday & Holiday

Open $129.61 $143.88 $155.6832 113.13 125.81 136.2864 105.16 117.45 127.09129 94.54 106.66 115.25258 93.17 105.79 114.46387 93.11 104.93 112.24774 90.80 102.41 110.631,161 90.03 101.61 109.842,322 87.48 98.47 106.683,612 84.96 95.62 105.624,773 83.78 93.25 103.646,708 81.42 90.96 102.027,998 79.92 88.44 99.1611,997 78.49 86.24 96.7017,544 77.58 84.73 95.2128,638 75.44 82.53 92.5639,990 74.31 80.96 90.9655,986 72.27 78.66 88.3462,656 70.38 76.37 85.7869,015 68.19 74.25 83.4177,400 64.94 70.61 79.34Civic/Charity 79.92 88.44 99.16Church 70.38 76.37 85.78Merchants Assoc. 83.78 93.25 103.64

Contract Level Rate/Column Inch Contract Level Rate/Column Inch

Open $10.40 1,758 inches 8.11185 inches 9.67 3,063 inches 7.72401 inches 8.91 6,727 inches 7.38835 inches 8.56

Pick-up: Same ad, no changes, on Saturday and receive a 10% discount. Must be within seven (7) days of first run date.

THE GEORGIA TIMES-UNIONAn edition of The Florida Times-Union delivered to readers in south Georgia including the counties of Brantley, Camden, Charlton, Glynn, Pierce and Ware.

Full Run RatesHolidays - Sunday circulation and advertising rates will apply to Thanksgiving Day and Christmas Day.

Pick-up Rate - Pick-up same ad once (no copy change) within five (5) days after first full price run and receive a discount on space cost. Ads up to a quarter page receive a 20% discount. Ads larger than a quarter page receive a 25% discount. Full page ads receive a 40% discount. No other discounts apply.

Political Advertising - All full-run local political advertising is charged at the political rate. Cash with copy is required. Frequency and other applicable discounts apply. Contact Jill Underwood, 904.359.4258 for rate information.

Civic - Local organizations that are performing a community service function are charged at the 7,998-inch full-run level. Frequency and other applicable discounts apply. A signed contract is not required.

Charity - Local organizations whose advertisements support their charitable works are charged at the full-run 7,998-inch contract level. Frequency and other applicable dis-counts apply. A signed contract is not required, however, proof of 501(c) (i.e. tax-exempt status per the IRS) status is required.

Church - Advertisements for church, synagogue, or mosque services of a religious nature are charged at the full run 62,656 inch contract level.Frequency and other applicable discounts apply. A signed contract is not required.

Merchants Association - The 4,773 inch full-run contract level rate applied only to recognized merchants association joint promotions.

Section Placement Guarantee - Plus 25% premium charge plus bulk rate contract or open rate.

Effective January 1, 2014

Color RatesDaily Saturday Sunday & Holiday

Black and 1 Color $1,480 $1,650 $1,725Black and 2 Colors 1,810 1,975 2,065Full Color 2,155 2,485 2,580


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Ad Size B/W One MonthColor

One MonthB/W

Four MonthsColor

Four Months

Full Page 6 columns x 21.5 $1,399.65 $1,549.65 $1,225.50 $1,375.50

1/2 Page6 columns x 10.75 $774.00 $924.00 $661.13 $811.13

1/4 Page3 columns x 10.75 $411.19 $486.19 $346.69 $421.69

1/8 Page2 columns x 8.0 or

4 columns x 4.0$220.00 $295.00 $184.00 $259.00

1/16 Page2 columns x 4.0 $116.00 $191.00 $96.00 $171.00

Front Page Strip $550.00 $550.00

Front Page Note $680.00 $680.00

Masthead2 columns x 3.0 $240.00 $180.00

SUNDAY COMICS6 COLUMNS X 10.75 INCHES(64.5 INCHES)

$2,200 (includes color)

Source: Scarborough 2013,R3, DMA

More than 426,000 adults read the Sunday Times-Union.

TASTE section - Thursday

DINING sectionThursday or Saturday Full Run: $38.00 pciColor: $14.50 pci

JACK Friday (entertainment section)

Full Run: $52.00 pci

CLAY SUN Distributed to: Orange Park, Fleming Island, Argyle, Middleburg, Keystone Height and Lake Asbury.

SHORELINES (Rates per column inch)Distributed to: Mayport, Atlantic Beach, Neptune Beach, Jacksonville Beach, Ponte Vedra, and Intracoastal West.

Open 6 wk. 13 wk. 26 wk. 52 wk.

$15.99 $15.16 $14.25* $13.66 $12.82

Color: $4.00 per column inch. *Civic/Charity Rate

Front Page Strip Ad (Ad Size: 6 columns x 1.5 inches)

1x 6x 13x 26x 52xMetro, Sports, Life, Business, JACK $750 $650 $550 $495 $450

Shorelines (6 x 1.5) $300 $275 $250 $225 $150

All prices include full color.

A-1 Front Page Strip Ad (Ad Size: 6 columns x 3.0 inches)

1x

Monday - Wednesday $1,000Thursday and Friday $1,300Saturday $2,000Sunday $2,200

All prices include full color.

Pick-up Rates (Pick-up from full run ROP, FYI or LIVING): $8.00 pci

Front Page Masthead: $300


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A Section: Monday through Thursday

Any 1 Zone $ 650

Any 2 Zones 1,000 $500/zone





City Zones (A -L) 2,800 $250/zone

Full Run 3,700 $205/zone

A Section: Friday and Saturday

City Zones (A-L) $3,000 $250/zone


A Section: Sunday/ Thanksgiving Day

Full Run $5,100 $283/zone

Get Results...from the front page of The Florida Times-Union!With The Florida Times-Unions Front Page Notes program, your advertising message appears at the top of the daily newspapers front page guaranteeing potential customers will see it! Readers instantly reach for your note because of its front page visibility.Get High Visibility and Immediate Impact...With Front Page Notes, your message lives on the computer, refrigerator, bulletin board or in their pocket.Get In Shape...Select from a variety of Front Page Note shapes, including: Square, Heart, Car, House, Football, Popcorn Box, Circle, Tooth, Diamond, Octagon and more! All shapes are full-color for no additional charge.Get Creative...Other Front Page Note features and options that stand out: Coupon preforated Reverse side printing

(in black ink only)

Variable Data Coin-activated

scratch-offs

Barcodes Magnets

Get Response...Front Page Notes work best for coupon offers, special events, grand openings, new product introductions, web site directional or sending readers to your newspaper ad or insert. Always include: a dynamic call to action, a strong valuable offer and an expiration date.

By Jeff [email protected]

Ongoing highway construction projects there are 61 of them in Northeast Flor-ida that close lanes and roads, extend daily commutes and induce occasional outbursts from motorists took more than just years to devise.No, those frustrating and seemingly

endless construction projects started out on drawing boards and planning meetings decades ago.Youre talking something thats 15 to 20

years in the thinking, said Jeff Sheffield, executive director of the North Florida Transportation Planning Organization in Jacksonville.Transportation planners are usually

nervous about making predictions on what will and wont be built because the plan-ning is so fluid.How many days do you have? the Flor-

ida Department of Transportations Larry Parks said when asked to describe road construction planning. There are a lot of moving parts.The process often begins with lists of

needs and wishes from cities and counties based on population growth and commer-cial development, said Parks, director of the departments District 2 office of trans-

PROJECTS continues on A-7

Long road to ongoing highway projects

Construction planning process fluid, complex

InsIdeA map and status report on five Florida Department of Transportation projects around the First Coast. A-7

onlIneA list of road projects expected to start in Northeast Florida in the next year. jacksonville.com

The Times-Union

Replacing the Overland Bridge on I-95 is one of the projects with bidding opening in 2012.

By Terry [email protected]

BRUNSWICK, GA. | Chief Su-perior Court Judge Aman-da F. Williams, who once sentenced a man to two weeks in jail for challeng-ing a drug test, will leave office Jan. 2 just nine days before a deadline to answer numerous charges of judi-cial misconduct, including tyrannical behavior.Williams, 64, advised

Georgia Gov. Nathan Deal on Tuesday of her intent to resign after 21 years on the bench.In return for the Judicial

Qualifications Commission dropping charges against her, Williams agreed not seek another judicial office or senior judge status.That prohibition is im-

mediate and permanent, the consent order says.By virtue of his seniority,

Superior Court Judge E.M. Wilkes III will replace Wil-liams as chief judge of the five-county Brunswick Ju-dicial Circuit.The charges against Wil-

liams included that she lied to investigators, a crime under Georgia law.If Williams had not re-

signed, the commission would have conducted a hearing on all 14 counts and could have sought her removal from the bench.Last week, the commis-

sion amended its Nov. 9 complaint in which it ac-cused her of tyrannical behavior, especially in run-ning her drug court, the states largest.Williams had imposed

indefinite jail terms on drug court defendants, deprived some of contact with their lawyers and jailed one man

JUDGE continues on A-7

Hearing called off as judge resignsGeorgias Williams had faced several counts of judicial misconduct

Amanda Williams is accused of judicial misconduct.

By Lisa Mascaro & Kathleen HennesseyChicago Tribune

WASHINGTON | The Senate is gone, the House is packing up, and for now that means work-ing Americans will see their taxes rise in January.After weeks of bitter par-

tisan wrangling, the Capitol emptied for the holidays with no sign of negotiation toward a compromise that would save an expiring tax break. As of Jan. 1, the payroll tax

cut that has been in place all year is scheduled to return to 6.2 percent from its current 4.2 percent, meaning that bi-

weekly paychecks on average will be $40 smaller. Long-term unemployment benefits for 3 million people also are poised to expire, and doctors face an estimated 20 percent cut in Medicare payments.Facing that unpleasant re-

ality, Republicans fell into an angry family feud over their strategy. Several GOP sena-tors who face re-election next year accused their House GOP colleagues of acting ir-responsibly. The House voted

to disagree with the biparti-san bill the Senate had passed to preserve the tax cut for two months so Congress would have more time to work on a full-year extension.Democrats, meantime, were

happy to accuse Republicans of voting to block a tax cut and leaving town without finish-ing their work the same ar-gument Republicans planned to use on them.The issue right now is this:

The clock is ticking; time is

running out, President Ba-rack Obama said in a state-ment at the White House after the vote. And if the House Republicans refuse to vote for the Senate bill, or even allow it to come up for a vote, taxes will go up in 11 days.This was not a fight that

seasoned Republican lawmak-ers, most prominent among them House Speaker John A. Boehner of Ohio, would have

TAX BREAK continues on A-7

Congress stuck in the mud over taxesIf something doesnt change, Americans will see their tax bills go up next month

Boehner

InsIdeHouse Speaker under fire from his own party. A-4

Celebrating Hanukkah

Observers stand nearby as Myron Flagler, executive director of the Jewish Community Alliance, lifts the shamash, or service candle, to light the large menorah in front of the JCA on San Jose Boulevard at sundown Tuesday to celebrate the beginning of Hanukkah.

Holiday calendar, B-4

[email protected]

/sports | Keep up with the latest moves of the Jaguars, Gators and Seminoles

WednesdaydeCember 21, 2011

75

COPYRIGHT 2011 NO. 355 146TH YEAR4 SECTIONS 40 PAGES Save on a brazilian Keratin Smoothing

blowout at The masters Touch details, A-2

Classified D-5Comics D-2Crosswords D-2, D-7editorials A-8

Health Dmoney B-8Obituaries B-4Sports C78 56Today's high Thursday morning's lowWeatherIsolated showerForecast on A-2

Why you shouldnt eat raw cookie doughHealth, d-1

What its like to run a consignment shopMoney, B-8

HOUSING PERKS; STOCKS SURGEMoney, B-8 | Markets, B-7

WHERE jaGS STaNd IN HEad COaCH SEaRCHsports, C-1

PaddlE mORECity adding places to access the St. Johns river Metro, B-1

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Signing an agreement will reserve the date for the signed advertiser. No date reservation will be accepted without a signed reservation agreement. If advertiser cancels the agreement less than 21 days prior to publication date, Times-Union Media will bill advertiser for 100% of rate listed on agreement.

Times-Union Media reserves the right to evaluate rates agreed to in the agreement if Times-Union Media vendors increase or decrease rates by +10%/-10%. Rate changes to be agreed upon by both parties and changed no more than once every 90 days.

Front Page Note ALL NOTES ARE FOUR-COLOR

Inside Section: Tuesday through ThursdayIncludes: LIFE, JACK, @HOME and DRIVE

Zone A (Northside) $ 425

Zone B (Beaches) 300

Zone C (Arlington) 330

Zone D (Southside) 322

Zone E (San Jose) 300

Zone F (Mandarin) 350

Zone G (Westside) 300

Zone H (Ortega) 300

Zone J (Orange Park/Middleburg) 425

Zone L (Nassau) 280

K1 + K2 (St. Augustine + N. St. Johns Co.) 400

Zones S, T and U (Georgia) 328

City Zones (A -L) 2,350

Full Run 2,850

Inside Section: Friday and Saturday

City Zones (A-L) $2,500 $208/zone



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Frequency Discount RequirementsA separate signed insert contract and 70,000 minimum distribution per insertion is required to receive frequency discounts.

Full Distribution DiscountAdvertisers who agree to provide preprint quantities equal to our full distribution will receive a 10% discount. Contact your account representative for details.

Mini-Tab RateSize requirements:Minimum Size: 5 wide x 7 deep Maximum Size: 8 wide x 11 deepMini-Tabs are charged at a 25% discount off of the net cost, full or part-run. The minimum page requirement to receive the Mini-Tab Discount is 32 pages.

Four Page Tabloid PreprintsFull Run Daily & Sunday1 - 7 Times: $36.50 Per Thousand 8 or More Times: $35.50 Per Thousand

Part Run Daily & Sunday1 - 7 Times: $40.50 Per Thousand 8 or More Times: $38.50 Per ThousandFour page tabloid insert requires minimum 70 pound stock.

Single Sheet RateFull Run Daily & Sunday1 - 7 Times: $34.50 Per Thousand 8 or More Times: $31.50 Per Thousand

Part Run Daily & Sunday1 - 7 Times: $37.50 Per Thousand 8 or More Times: $36.50 Per ThousandSingle sheet (card) insert requires minimum 60-pound stock on minimum of .007 thick non-porous cover stock.

Kraft Jacket/Preprint Jacket (as needed)Outside Full Page: $3,000 Inside Full Page: $2,500

Preprint RatesFREQUENCY 8 TAB4 STD

12 TAB6 STD

16 TAB8 STD

20 TAB10 STD

24 TAB12 STD

28 TAB14 STD

32 TAB16 STD

ADD PPGPER CPM

1-7 $47.44 $53.50 $61.58 $70.67 $72.69 $74.71 $80.77 $1.05

8-25 45.93 52.40 60.07 68.67 70.67 71.68 77.74 1.00

26-38 45.42 51.99 59.56 66.63 68.65 70.67 75.72 0.95

39-51 44.92 50.98 59.06 65.12 67.64 69.66 74.71 0.90

52-64 43.91 49.97 58.05 64.11 66.64 67.64 73.70 0.85

65-77 42.90 48.96 57.04 63.10 65.62 66.63 72.69 0.80

78-90 41.89 48.45 56.03 61.08 63.60 65.62 70.67 0.75

91-103 40.88 47.44 55.02 60.07 62.59 64.61 69.66 0.70

104+ 39.87 46.43 54.01 59.06 61.08 63.10 68.65 0.65

Preprint DeadlinesMonday ................................................... No inserts accepted Tuesday Saturday ....................... Noon Thursday of prior week Sunday ................................................... Noon Thursday of prior week

Print and Deliver ProductsNAA research* shows that 78% of adults and 87% of newspaper readers look at newspaper inserts while 61% say they are most helpful when they are thinking of buying something. While readers say the most useful information is price, followed closely by notice of a sale, other information readers find useful is product information including pictures, brand information and store information.

Let Times-Union Media help you utilize this powerful tool to capture sales and increase your bottom line. Times-Union Media offers numerous solutions to fit any need and at any budget. Target just near your business or to a certain area of the market to our subscribers, selected non-subscribers, our Military audience or your neighbors who have opted in to receive our Sunday insert package. Your account representative can help you target exactly the audience you want your message delivered and utilize the size and color to enhance your image.

All rates are turn-key to include design, printing and insertion.

Allow a minimum of 12 business days from proof release to insertion date. Other solutions available include personalized solo mail pieces that can include specific information you have about your customers or can offer variable incentives to entice each part of your market differently.

Look to Times-Union Media for all your printing solutions including, but not limited to brochures, catalogs, rack cards, direct mail, flyers, event programs and posters.

*How America Shops and Spends, MORI Research, 2008 conducted on behalf of the Newspaper Association of America


10

Insert Size RequirementsEffective April 1, 2014

Minimum Size ............................................ 8.5 by 5.5 wideMaximum Size ..............................................11 x 10.5 wide

The longest/widest side of the insert should be the leading edge (the folded or bound side of the insert). This side is used to determine compliance with the maximum size restriction. FSIs not meeting these specifications cannot be accepted for machine insertion. Addditional charges for distribution may apply. and costs vary.

Stock SpecificationsMinimum Thickness: .007 - 80# offset or 100# gloss cover stock are recommendedMaximum Thickness: 1/4 inch

Minimum thickness is for single sheets, cards and envelopes. Standard broadsheet inserts printed on 30# newsprint must be a minimum of 8 pages. Newsprint inserts of less than 8 pages may require quarter-folding for insertion to develop a thickness of .006 minimum. Standard tabloid page inserts printed on 30# stock much also be a minimum of 8 pages.

Out-of- Spec InsertsFSIs with the following characterists may pose problems for machine insertion. Please check with your sales representative to arrange to test these inserts for production compatibility and packaging approval before placing an insertion order. Some out-of-spec inserts may be accepted and hand inserted for an additional cost.

Non-rectangular, tri-fold, or die-cut, special shape inserts. Accordion folds cannot be accommodated. Inserts of inconsistent thickness(non-uniform thickness or a lump in an insert, pre-stuffed inserts. Inserts that stick together and do not separate consistently. Inserts that are glued, stapled, stitched, perforated or perfect bound. Inserts that contain objects (such as keys, coins, cds, etc.) attached to any page. Sachets containing scented objects, liquids or shampoos. Poly-bags, paper bags or product samples.

Distribution quantity requirements for inserts vary. Please consult your account representative for specific quantity requirements. Insert advertising earns one half ROP linage credit toward contract completion, but is not itself rebatable. 70,000 minimum distribution required to qualify for frequency discount and ROP contract credit.

Select Market CoverageDelivered to approximately 234,000 non-subscribers with an average household income of $50,000 annually. Delivered on Wednesdays. See your Times-Union representative for rates and other details. Minimum size requirement is 5.5 inches on the fold x 8.5 inches.

Preprint RequirementsReservations and DeadlinesSpace must be reserved at least 12 days prior to publication date. Times-Union inserts should be in plant 10 days prior to publication but no earlier than 15 days. Distribution of inserts arriving less than 10 days prior to publication cannot be guaranteed and an additional insert charge may be incurred.

Note - Exceptions to the above will be handled on an individual basis and will be accepted upon completion of satisfactory testing of at least 100 samples. Inserts delivered out of specs may incur surcharges and could result in less than optimal distribution.

Printing and Shipping InstructionsSkidded preprinted supplements shall be stacked on solid base, non-returnable skids or pallets. Loaded skids should not exceed 5 1/2 feet in height. If pallets are used, a 4 minimum interior clearance will be required. Size not to exceed 42 x 48 or weigh more than 2,000 pounds. All sections must be well-jogged, brick-stacked and banded with a minimum of four bands. Shrink wrap only will not be accepted. Cartons must be fully packed or dunnaged internally and should not exceed 40 lbs. in weight. Wooden skid tops must conform in size to that of the base of the skid. Do not double stack skids. If any of the above specifications are not met, The Florida Times-Union is not liable for spoilage or less distribution than ordered. Special handling due to poor condition may result in additional charges.

Insert material for Select Market Coverage should be shipped to: 03, 621 S. Poplar St.,

Charlotte, NC, 28202

Insert material for The Florida Times-Union are accepted at the loading dock Monday 6:30 a.m. to 3:30 p.m.; Tuesday through Friday 7 a.m. to 3:30 p.m. Closed Saturdays, Sundays, and Holidays.

Ship To: The Florida Times-Union, Attn: Loading Dock One Riverside Avenue, Jacksonville, FL 32202


11

Print and Deliver Requirements1. Minimum print order varies by product, but many quantities

start as low as 5,000 pieces.

2. Allow a minimum of 12 business days from final proof sign off to insert date on all tabloids, single sheets and front page notes.

3. All Print and Deliver prices include design (2 proofs maximum), printing and insertion in any products: The Florida

Times-Union, our SMC (Select Market Coverage) Yes! Your Essential Shopper, and Times-Union Media Military products. Insertions into our Living sections is available, but requires a custom quote. Please see your account representative.

4. There is no maximum quantity on any order, but all quantities printed must be inserted into any of our products within 30 days of the first insertion date.

5. If a Print and Deliver job is cancelled before all printed pieces are inserted, Times-Union Media will bill the advertiser for all remaining printed pieces less 10% of the remainder of the job.

6. Times-Union Media offers many more customizeable solutions. Please contact your account representative and they will help you develop a program to fit your specific business needs.

For more information, please contact Kevin Clark, 904.359.4099.

Kraft Print and Deliver Inserts 2-Page Broadsheet or 4-Page Tab, 4-Color, 2 Sides, 50# Kraft

Quantity 4-color, 2 sides CPM

5,000 to 9,999 75.00

10,000 to 19,999 61.00

20,000 to 29,999 57.00

30,000 to 39,999 52.00

40,000 to 49,999 48.00

50,000 to 69,999 45.00

70,000 to 99,999 40.00

100,000 to 149,999 36.00

150,000 to 199,999 35.00

200,000 to 299,999 33.00

300,000 to 399,999 32.00

400,000 plus 30.00

5 1/2 x 8 1/2 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3

Quantity 1x 4x 8x 12x

5,000 to 9,999 85.00 74.00 70.00

10,000 to 19,999 49.00 44.00 41.00

20,000 to 34,999 43.00 37.00 33.00

35,000 to 49,999 31.00 27.00 24.00

50,000 to 74,999 28.00 25.00 22.00

75,000 to 99,999 26.00 23.00 21.00

100,000 to 249,999 35.00 25.00 22.00 20.00

250,000 to 499,999 33.00 24.00 21.00 19.00

500,000 plus 30.00 23.00 20.00 18.00

8 1/2 x 11 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3


5,000 to 9,999 120.00 113.00 108.00

10,000 to 19,999 63.00 58.00 55.00

20,000 to 34,999 54.00 50.00 47.00

35,000 to 49,999 38.00 34.00 32.00

50,000 to 74,999 45.00 35.00 31.00 29.00

75,000 to 99,999 40.00 33.00 29.00 26.00

100,000 to 249,999 38.00 32.00 28.00 25.00

250,000 to 499,999 36.00 30.00 26.00 24.00

500,000 plus 34.00 29.00 25.00 23.00

Glossy Stock Print and Deliver Inserts Bleed sizes will be trimmed an 1/8 inch on all sides.

10 x 10 1/2 4/4 or 4/0, Bleed , 70# glossy stock #3

Quantity 1x Quantity 1x

10,000 to 19,999 75.00 100,000 to 149,999 50.00

20,000 to 29,999 63.00 150,000 to 199,999 49.00

30,000 to 39,999 59.00 200,000 to 299,999 48.00

40,000 to 49,999 55.00 300,000 to 399,999 47.00

50,000 to 69,999 52.00 400,000 plus 46.00

70,000 to 99,999 51.00

11 x 17 folded to 8 1/2 x 11 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3


5,000 to 9,999

10,000 to 19,999 92.00 88.00 86.00

20,000 to 34,999 85.00 81.00 79.00

35,000 to 49,999 62.00 59.00 54.00

50,000 to 74,999 52.00 51.00 48.00 47.00

75,000 to 99,999 51.00 50.00 47.00 45.00

100,000 to 249,999 50.00 49.00 46.00 43.00

250,000 to 499,999 48.00 47.00 45.00 42.00

500,000 plus 46.00 45.00 44.00 40.00


12

Living PublicationsHigh-quality monthly newsletters that serve targeted gated and un-gated communities in Northeast Florida. The content is hyper-local. More than 17,000 homeowners in quality demographic locations receive the Living newsletters.

A sampling of the great content enjoyed in recent days by Times-Union subscribers.

THURSDAY DECEMBER 26, 2013

puzzles & games

TOp ONlINe sTORIes pOINT OF VIeW

IN ReVIeW

FOCUS JAXONPAGE 2 PAGE 4

PAGE 5

Teacher, and Harry Potter, make learning lively PAGE 3

Classroomis magical

fyiIf you want to reach more of your audience either around your store or in parts of Northeast Florida, add fyi to your marketing mix. Delivered every Wednesday to over 265,000 households, an insert in fyi combined with an insert in the Times-Union can reach as much as 80% penetration in many of your strongest zip codes. See Page 15 for details.

Yes! Your Essential ShopperAn entertaining and easy to read 6-page broadsheet that wraps Jacksonvilles national, regional and local inserts and coupons. Yes! Your Essential Shopper features the hottest products and shopping

tips on fashion and style, home and garden, personal technology, seasonal shopping and food and drinks. Yes! is delivered free on Sundays to key households in targeted zip codes. See Pages 14 and 15 for details.

Military PublicationsThree major US Navy installations in the Jacksonville area are served by weekly newspapers published by the Times-Union. The military papers offer advertisers a highly-targeted audience.

Jax Air News (NAS Jax), The Periscope (Kings Bay, GA) and The

Mirror (NS Mayport, FL) are distributed on Thursday each week. Total distribution: 32,000 copies. Call 904.359.4168 for rates and information.

Eco LatinoThe areas premier Hispanic publication, the monthly Eco Latino serves the surging Spanish-language market in the North Florida area. More than 83,000* Hispanic adults now call North Florida Home. *Source: Demographics USA 2007

Speciality PublicationsOur footprint stretches well beyond the pages of The Florida Times-Union. In addition to the daily newspaper and all of its features and benefits, we offer specialty publications for a variety of interests.

Targeted Special SectionsThe Florida Times-Unions targeted special sections let you choose your spectators, special interests, seasonal and gender-related themes allowing you to get the most action out of your advertising dollars. Below are a few examples of some of our targeted special sections:

The Players ChampionshipThis full-run section in May salutes the PGA Tours fifth major.

Jaguars/NFL PreviewFrom the NFL preseason and regular season to the college football scene, the Times-Union offers several football special sections to reach your customers.

Spring/Fall Home & PatioProduced in conjunction with the Spring and Fall Home & Patio shows. This guide offers a variety of ideas and plans for homeowners. In past years, these sections have served as the official guide to the Home & Patio shows.


13

.

SHORELINES BUSINESS PROFILETell readers what sets your business apart in a feature story and a weekly ad in Shorelines:

Rate: $85.00 (minimum of 9 weeks)

Ad Size: 2 column x 4 inches Copy may change weekly Add color for only $28.80 per ad

Special Features

LETS SHOP LOCALTHURSDAY, FRIDAY, and SATURDAYRate: $140/weekly (minimum of 12 weeks)

PRIME TIME Feature appears the first Wednesday of each month in the H (health) section focusing on interests of adults over 50.

Quarter Page: $1,125 includes 100,000 online impressions

Eighth Page: $550 includes 40,000 online impressions

An Advertising Special Section of The Times-Union, Jacksonville, AUGUST 7, 2013 7

primetime

AARP safe-driving classesdXphlXc`]p[i`m\ij,,Xe[fc[\i]fi[`jZflekjfeèjliXeZ\lgfeZfdgc\k`fef]k_\ZcXjj%Fg\ekfk_fj\,'Xe[lg#k_\j\Xi\knf$[Xpi\]i\j_\iZflij\jXkk\e[XeZ\i\hlì\[Yfk_[Xpj n`k_X()i\^`jkiXk`fe]\\(+]fiefe$d\dY\ij ]fi\XZ_ZcXjj%:cXjjj`q\`jc`d`k\[%

K_\]ìjkZcXjjf]k_\dfek_n`ccY\_\c[8l^%(,$(-]ifd0X%d%kfeffeXkKiè`kpClk_\iXe:_liZ_#(+(,J%DZ;l]]8m\%XkGXibJki\\k #AXZbjfem`cc\%=fiè]fidXk`fefikfi\^`jk\i#ZXcc0'+ ..0$/',0%

K_\j\Zfe[ZcXjjn`ccY\_\c[8l^%(0$)']ifd0X%d%kfeffeXkJk%:Xk_\iè\j:Xk_fc`Z:_liZ_#(-+0Bè^jc\p8m\%#FiXe^\GXib%=fiè]fidXk`fefikfi\^`jk\i#ZXcc0'+ )0/$).--%

Forever Fit 50 & Beyond:AXZbjfem`cc\J\e`fi>Xd\jXi\Zfdè^lge\okdfek_#jfk_\i\jgc\ekpf]k`d\kfgi\gXi\%K_\^Xd\jn`ccile]ifdJ\gk%*'k_ifl^_FZk%,Xkm\el\jk_ifl^_flkk_\Z`kp#n`k_fg\eè^Z\i\dfe`\j_\c[J\gk%).XkD\kifgfc`kXeGXib%

K_`j`jXeFcpdg`Z$jkpc\\m\ekj\i`\j[\j`ê\[]fij\Xjfe\[Xk_c\k\jkfgXik`Z`gXk\feXZfdg\k`k`m\c\m\cXe[]fiefm`Z\Xk_c\k\jkfgXik`Z`gXk\]fik_\ìfne\eafpd\ek%@kXcjfj\im\jkfgifdfk\_\Xck_pXe[XZk`m\c`]\jkpc\j]fiAXZbjfem`cc\jj\e`fij%

K_\\m\ek`jjXeZk`fe\[Ypk_\=cfi`[XJ\e`fi>Xd\jJkXk\:_Xdg`fej_`gj%9\è^_\Xck_pXe[XZk`m\`j`dgfikXek]fig_pj`ZXcXe[d\ekXcn\cc$Y\è^%K_`j`jn_pk_\J\e`fi>Xd\jf]]\ijefe$g_pj`ZXc^Xd\jXe[XZk`m`k`\j#Xjn\ccXjgc\ekpf]jfZ`Xc\m\ekjk_XkXccfngXik`Z`gXekjkfi\e\n]i`\e[j_`gj#Zi\Xk\e\nfe\jXe[j_Xi\\og\i`\eZ\j%@ek_\jgì`kf]^ff[jgfikjdXej_`g#Xepk_è^`jgfjj`Yc\%

=fidfi\è]fidXk`feXYflkk_\)'(*=fi\m\i=`k,'9\pfe[1AXZbjfem`cc\J\e`fi>Xd\j#ZXcc0'+ -*'$.*0)fi\dX`cd]\ii\cc7Zfa%e\k%

'prime' events

PrimeTime, a special feature section of the Times-Union, appears the first Wednesday of the month in this section. Look for the next issue Sept. 4.

Senior Games:Forever Fit 50 & Beyond: Jacksonville Senior Games are coming next month. For more information, see this months prime events below.

By Barbara [email protected]

In the past five years, this country has seen the direst financial crisis since the great depression. The stock market, the real estate and automo-tive industries took direct hits.

But, economic indicators now are hinting strongly hinting that the worst is over and that the na-tion is on an upward course toward stability.

But, what about those who may have been the hardest hit by the financial upheaval Americas seniors? Do they face continued eco-nomic hardship, or is there a patch of blue sky to be seen ahead?

The experts seem to be divided on that question. Adding to the uncertainty is the Presidents plan to reduce Social Security benefits by using a chained CPI to determine future cost-of-living increases.

What exactly is chained CPI?

In an article published in Febru-arys AARP bulletin, author Kim Keister explained:

The acronym is easy. CPI stands for Consumer Price Index, a formula that looks at how the prices of stuff we need (food for example) change over time. Its used to make cost-of-living adjustments in programs such as Social Security, veterans benefits and food stamps.

J\\SECURITYGX^\/

What does the future hold for older Americans?

Surviving on

D-8 THE TIMES-UNION JANUARY 16, 2014

By Gary T. [email protected]

While elephants (yes, elephants!) are feasting on fruits and vegetables, you can indulge in your choice of gourmet tacos, burgers, grilled cheese sandwiches and more.Its all part of the Sec-

ond Annual Trunks and Truckies Elephant Picnic, scheduled from 11:30 a.m. to 1 p.m. Thursday outside

Jacksonville Veterans Me-morial Arena. The family-friendly event offers an up-close look at the stars of the Ringling Bros. and Barnum & Bailey Circus, in town for seven performances through Sunday.Participating food trucks

at the event include Babys Badass Burgers, The Happy Grilled Cheese, On the Fly Sandwiches & Stuff, and Taste Buds Express. Ad-mission is free.

Eat with elephants at food truck event

Lunch is served for people and pachyderms alike during the Trunks and Truckies event, seen here in 2013, with several local food trucks serving up their best alongside elephants from the Ringling Bros. and Barnum & Baileys Circus.

Will.Dickey @jacksonville.com

Tucked away among the trees of Jack-sonvilles Westside is a community unlike any other in the city. Cecil Pines, an adult living community, offers seniors a secure and peaceful environment on a heavily wooded 53-acre property. With just 92 homes in the community, only a limited number of residents can enjoy this main-tenance-free lifestyle at such a reasonable monthly rental fee.

A lot of senior communities have all kinds of amenities that are great if you want them, but extremely expensive if you dont, said Cecil Pines Executive Director Byran Beinkampen. Cecil Pines is an at-tractive and reasonably priced community for seniors who dont want to pay for a lot of amenities, like food service and house-keeping, which they dont really need.

However, all the necessities are pro-vided at Cecil Pines. The gated-access community takes care of all home mainte-

nance, inside and out. Yard maintenance is included. And, there is an emergency-response system in every home.

Should you ever need assistance sim-ply press the button and the paramedics will be at your door in about two minutes, Beinkampen said.

The requirements to live at Cecil Pines? Very few.

You must be 55 or over, able to live independently and meet the financial guidelines, Beinkampen said. There is no maximum restriction on income here, and the lower age allows people who are still working to live here. Thats great for those who work at Boeing and the other busi-nesses in the area.

Utilities are not included, but again, the price is right. Electricity, gas, water and sewer usually run about $200 a month.

Were also a pet-friendly neighborhood; cats and small dogs inside only are

welcomed at Cecil Pines, Beinkampen said. We even have a special pet-lovers group.

Cecil Pines 92 homes include du-plexes and single-family residences, priced from $893 to $1166 per month.

The 1,200-square-foot units have two bedrooms and one bath, while the 1,500-square-foot homes have three bed-rooms and two full baths. All homes have a carport, a private patio with space for a garden, and storage rooms located on the front and back of the home.

And anything you want to do for fun is right nearby, Beinkampen said. An Olympic-sized pool and municipal golf course are very close, and a fitness center is located right across the street. Shopping is just minutes away at Oakleaf Town Center.

Residents also will enjoy many social activities at Cecil Pines community center, including potluck suppers, game nights, crafting, volunteer opportunities and spe-cial interest groups.

For more information about Cecil Pines Adult Living Community, visit www.CecilPines.org, or call Christina at (904) 771-8839 to arrange a tour.

Cecil Pines: Vibrant, affordable adult living under the trees

Cecil Pines is a convenient and vibrant adult living community dedicated to helping its residents live a fulfilling lifestyle.

Cecil Pines Adult Living Community-''/CXb\:fm\8m\%#AXZbjfem`cc\0'+ ..($//*0nnn%:\Z`cGè\j%fi^

B-2 THE TIMES-UNION JANUARY 7, 2014

Windows and doors are key design elements in any structure. They provide essential light and access as well as aes-thetic appeal inside and out. Older win-dows and doors likely are candidates for replacement as time and the elements take their toll on appearance as well as energy efficiency.

Owners may want to consider replac-ing older windows and doors to take advantage of advances in technology that provide improved energy efficiency and security without sacrificing appear-ance.

When considering replacement, it is imperative to find knowledgeable professionals who can help choose ap-propriate products that fit your needs and budget. Keith and Vicki Gurr, co-owners of American Window Products

Inc., have been providing Jacksonville residents and businesses with high-quality replacement windows and doors for more than 30 years.

As a family-owned local business we have a vested interest in the area and in providing the best products and services to our customers, Keith said. We are a state-certified and licensed contractor. We care about our customers and help protect their investment through proper practices, including adhering to all per-mit requirements and building codes.

According to Keith, each sales repre-sentative meets Energy Star-certified education requirements.

Every American Window Prod-ucts vehicle is fully equipped, and our professional installation teams are employees whose work we guarantee,

Keith added. The company is an EPA lead-certified contractor for homes and buildings built prior to 1978, allow-ing us to test for lead and, if necessary, complete the job using EPA-established lead-renovation practices.

American Window Products repre-sents more than 16 window and door manufacturers with more than 80 models of windows and doors allow-ing customers many choices to fit any project or budget.

We offer single-, double- and triple-pane, vinyl-encased glass windows as well as impact-laminated glass for storm and security considerations, Keith said. We offer many options for Florida-approved hurricane products, including our popular hurricane fabric screens. Product warranties range from 10 years

to lifetime for glass and parts, and we service our installed products as long as you own them.

We can provide replacement vinyl windows for almost any structure including mobile homes, brick, block, stucco, wood and metal buildings and sun and screen rooms. Products are available in custom colors and with additional energy-saving, security and convenience features, Keith said. And our more than 27,000 satisfied custom-ers since 1981 are evidence of our broad range of products and commitment to our customers.

If its time to improve the energy efficiency, security and appearance of your home or business, call American Window Products today to schedule a free in-home estimate.

American Window Products: Improving your homes efficiency, security and appeal since 1981

American Window Products is a local family-owned business that represents multiple window and door manufacturers. The company has been around for more than 30 years.

American Window Products)-**Gfn\ij8m\%#AXZbjfem`cc\0'+ .*($))+.nnn%Xd\i`ZXenè[fngif[lZkj%Zfd

FLORIDA BRIEFSThe Times-Union & news services

Motion filed to revoke bond for Alexander The State Attorneys Office

has filed a motion to revoke Marissa Alexanders bond, ac-cording to Times-Union news partner First Coast News.Alexander was convicted of

aggravated assault with a deadly weapon and sentenced to 20 years in prison after firing a gun at her hus-band. Alexander

has main-tained she fired a weapon as a warning shot.The convic-

tion was thrown out on appeal because jury instructions were incorrect.As a condition of her bond, Al-

exander was to remain on home detention. According to First Coast

News, the motion states Alexan-der did not stay in her home, but instead left to run errands.A hearing for the motion has

been set for 9 a.m. Friday.Derek Gilliam

2 candidates for FAMU president advance

TALLAHASSEE | Florida A&M University is narrowing its list

of candidates for university president.A university search commit-

tee on Monday interviewed six semifinalists for the position. Two candidates were asked to meet with FAMU trustees later this week.The two chosen were Elmira

Mangum, vice president for budget and planning at Cornell University, and John Price, the former president of University of North Texas at Dallas.But the Tallahassee Demo-

crat reported former FAMU president Walter Smith told the search committee the school should hire its current interim president.Smith said that Larry Rob-

inson was better than any of the candidates who were being considered.Robinson has led the school

since the abrupt resignation of James Ammons amid the fallout of the hazing death of a drum major.

Congressman with cocaine conviction faces challenger

NAPLES | A former state leg-islator says he will run in the Republican primary against a Southwest Florida congressman who pleaded guilty to cocaine possession.Former state Rep. Paige Kree-

gel plans formally announce Tuesday that he will challenge freshman U.S. Rep. Trey Radel. The Naples Daily News reports that Kreegel got just under 18 percent of the vote in the 2012 GOP primary, which Radel won.Kreegel previously served

two four-year terms in the state House. Several other candidates have filed papers indicating they will run for Radels seat.Radel pleaded guilty in No-

vember to a misdemeanor charge of cocaine possession and was sentenced to a year of proba-tion. He recently underwent treatment at a drug and alcohol rehabilitation center.The House Ethics Committee

is investigating his conduct.

Citrus County appraisers death suspected as suicide

LECANTO | Detectives suspect that the death of Citrus Countys property appraiser was a suicide.Sheriffs deputies said Monday

that foul play has been ruled out in Geoffrey Greens death.The 63-year-old Green was

found dead Sunday in his Lecanto home by his wife.The Citrus County Sheriffs

Office said in a news release that no one else was home at the time of his death.The sheriffs office also says

a suicide note wasnt found and

that an autopsy would be con-ducted Monday.

Aircraft help guide cranes to new home on Gulf Coast

ST. MARKS | Eight endangered whooping cranes have complet-ed their journey to their winter home on Floridas Gulf Coast.The birds were taught to mi-

grate by humans flying ultralight aircraft. They left Wisconsin in October. On Sunday, they made the final leg of their 1,100-mile trip into St. Marks National Wildlife Refuge.Its the 13th migration led by

aircraft flown by an organiza-tion called Operation Migration. Each fall, the group leads a flock of young cranes south to teach them a migration route. The birds are on their own for the return trip north in the spring and subsequent migrations.About 450 whooping cranes

live in the wild. About 250 migrate between Texas and Canada; theyre the only natu-ral and self-sustaining flock. Another flock has been taught to migrate between Wisconsin and Florida.

Soldier from Panhandle killed in Afghanistan

LAUREL HILL | A soldier from the Florida Panhandle died when his

unit was attacked by rocket pro-pelled grenades in Afghanistan.The U.S. Department of De-

fense says Sgt. First Class Wil-liam K. Lacey of Laurel Hill died Saturday in Nangarhar Province, Afghanistan.Lacey was assigned to 201st

Brigade Support Battalion, 3rd Brigrade Combat Team, 1st In-fantry Division in Fort Knox, Ky.

Author of paper on DCF asked to address panel

TALLAHASSEE | Florida Senate President Don Gaetz on Mon-day took the next step toward reforming the state Department of Children and Families by ask-ing the author of a white paper to address a Senate panel on how to improve the agencys approach to child safety.Former Department of

Children and Families special counsel Neil Skene who wrote a newly released white paper called Dependency Disorder: An Rx for What Ails DCF will speak to the Senate Chil-dren, Families and Elder Affairs Committee on Wednesday.His appearance comes as

lawmakers review a series of child deaths earlier this year and consider remedies in the wake of the latest departure of a DCF secretary, David Wilkins, who resigned under fire in July.

Alexander

wheregrows.

Advertising in The Florida Times-Union

or on Jacksonville.com means more

customers and more profit for

your business. For more information

about advertising opportunities,

please call 359.4347.

HOME SOURCETUESDAY

Rate: $150/weekly (minimum of 12 weeks)


14

What is Yes!? Yes! Your Essential Shopper is an entertaining and easy-to-read, 6-page broadsheet that wraps Jacksonvilles national, regional and local inserts and coupons. Yes! Your Essential Shopper features the hottest products and shopping tips on fashion and style, home and garden, personal technology, seasonal shopping and food and drinks. Yes! is delivered free on Sundays to key non-subscriber households in targeted zip codes.

YOUR ESSENTIAL ADVERTISING OPPORTUNITY!Yes! Jacket Deadlines Display Ad - Reservations and Ad Copy - Thursday, 5 p.m. 11 days prior to Sunday publication

Display Ad - Camera Ready Copy - Friday, 5 p.m. 10 days prior to Sunday publication

Zoning Options Distrbution ZIP Codes (10,000 minimum) Hybrid Model

Quantity Frequency 70,000 copies Every Sunday Thanksgiving Day

Yes! TargetYes! engages and retains the highly-desirable target of women 25 - 49 in the strongest zip codes that have at-tractive demographics, high household spending levels and strong retail activity.

Yes! ReachYes! covers 16 of the fastest growing and most sought-after zip codes in the Jacksonville DMA. Households in these zip codes contain those who are ready to buy and who have the purchasing power to buy more of what they want.

Full Page 1/2 Page 1/4 Page

1x $1,199 $699 $379

6x $1,079 $629 $339

13x $959 $569 $309

26x $839 $509 $279

52x $719 $459 $249

*T-U Pick Up Rate $600 $400 $200

*Buy any ad in the Sunday Times-Union and pick up into Yes! on the same day. Earlier deadlines apply for Yes! publication.

Yes! Jacket Advertising RatesDisplay ads (Full Run on Jacket only). All ads are full color. See your Times-Union Media rep for details.


15

Zip distribution as of Nov. 1, 2013

2013, Tactician. All rights reserved.

YES! Sunday Select

Printed on 10/9/2013

Zip Name Quantity32003 Fleming Island 2,161

32065 Orange Park 2,515

32068 Middleburg 5,132

32073 Orange Park 3,787

32082 Ponte Vedra 495

32207 San Marco 3,148

32210 Ortega 6,718

32216 Pottsburg 2,851

32221 Normandy 2,438

32222 Brannan Field 966

32223 Mandarin 1,799

32224 Univ. of N. Florida 2,836

32225 E. Arlington 4,126

32244 Wesconnett 7,760

32246 Sandalwood 6,065

32250 Jacksonville Beach 2,129

32256 Deerwood 3,375

32257 Beauclerc 2,777

32259 Fruit Cove 1,119

32277 Arlington 3,112

Total 70,000

A sampling of the great content enjoyed in recent days by Times-Union subscribers.

THURSDAY DECEMBER 26, 2013

puzzles & games

TOp ONlINe sTORIes pOINT OF VIeW

IN ReVIeW

FOCUS JAXONPAGE 2 PAGE 4

PAGE 5

Teacher, and Harry Potter, make learning lively PAGE 3

Classroomis magical

Readers of FYI find valuable content showcasing some of the best, most fun and memorable pieces from The Florida Times-Union including timeless columns, entertaining games aand amazing photographs.

Delivered to 226,684 households weekly by mail and carrier.

AD SIZE RATE

Full Page 9.625 x 19.75

$1,770.00

1/2 Page 9.625 x 9.75

$975.00

1/4 Page 4.75 x 9.75

$525.00

1/8 Page4.75 x 4.75

$300.00

DEADLINESReservations:9 business days prior to delivery dateApproved artwork:8 business days prior to delivery date

Ride along with the best and largest retailers in Jacksonville. For as little as 1 per household you can reach the best consumer households in zones to drive your sales.

Zip Codes and Quantities


16

Targeting Run of Site GeoTargetingGuaranteedPlacement

BehavioralTargeting

ComboTargeting

North (728x90 Leaderboard)LREC (300x 250), SKY (160x600), LSKY (300x600)

$8/CPM $10/CPM $10/CPM $12/CPM $12.75/CPM

South (728x90) $4/CPM $5/CPM $5/CPM $6CPM $6.50/CPM

Mid-Page Banner Sponsorship $2,000/month

Video Pre-Roll (15 sec) Rates starting at $35/CPM

Mobile Sponsorship (300x5) $2,500/month

Jacksonville.com is an essential part of the North Florida growth story. For generations The Florida Times-Union has been the dominant news and information source in Northeast Florida. That dominance continues today, due to no small part to the power of Jacksonville.com.

Jacksonville.com has averaged 1.7 million unique monthly visitors, 3.5 million monthly visits and 11.1 million monthly page views*.

The unconventional design of the website focuses heavily on user participation and interaction. The home page features news, video, and staff blogs, updated around the clock. Users who register can start their own blogs.

Independent research shows that, taken together, The Florida Times-Union and Jacksonville.com reach 52% of the adults in the five-county metropolitan area** and almost 593,000 adult readers/visitors in our 15-county Designated Market Area**. No other media company can match that kind of coverage in this market.

It is our belief that a multimedia approach is vital to best serving our advertising partners. This catalog describes the different delivery methods to create maximum results.

Source: *Google Analytics, June 2013-December 2013 **Scarborough 2013/R2

NORTH -728 X 90 LEADERBOARD

LREC 300 X 250

SKY - 160 X 600

SOUTH -728 x 90 Leaderboard

MID-PAGE 600 x 90MOBILE 300 X 50


17

Rich Media Rates (Time-Based Delivery and each serves for a 24-hour time period.)1x per Month

(Open)2x in 30 Days

or 6x Contract4x in 30 Days

or 12x ContractSliding Billboard

Homepage $1,900 $1,500 $1,300

News $725 $625 $525

Sports/Photos/Entertainment/Business/Opinion $445 $345 $245

Jobs/Real Estate/Autos $250 $150 $100

Premercial/InterstitalHomepage $2,500 $2,200 $1,900

News $1,300 $1,100 $900

Mobile Interstital $725 $625 $525

Sports/Photos/Entertainment/Business/Opinion $725 $625 $525

Jobs/Real Estate/Autos $445 $345 $245

Floating Ad with Anchor Unit (North or LREC roadblock)Homepage only $2,500 $2,200 $1,900

Homepage Takeover (roadblock North, LREC and SKY/LSKY) $2,500 $2,200 $1,900

Full Page Graphic Experience (Wallpaper & Takeover & SBB) $4,800 $4,400 $3,900

Full Page Overlay Experience $5,500 $5,000 $4,500

Need immediate response? Jacksonville.coms rich media solutions are your answer. Ideal for events, sales promotions, limited time offers, or whenever you want to stand out from the crowd, these high-impact products are designed to generate large volumes of interaction with your message.

Rich Media Add-ons (CPM Based Delivery)Video embedded in standard ad unit(LREC or LSKY) +$3/CPM to regular rate or program rate

Social Media or other data-driven ads Templated ad: +$3/CPMCustomized: By quote only

User-initiated, roll-over panels added to standard ad units (North, LREC, SKY, LSKY, South)

Standard Graphic Panel +$3/CPM to regular rate or program rate

Video embedded in roll-over panel +$3/CPM to regular rate or program rate

Data Capture (form) in roll-over panel +$3/CPM to regular rate or program rate

Dynamic ad (data driven) in roll-over panel By quote only (min. +$7/CPM to regular rate or program rate)

Add multi-panels to Sliding Billboards +25% to rate or other applicable units


18

Deadlines

SUN

DAY

MO

ND

AYTU

ESD

AYW

EDN

ESD

AYTH

URS

DAY

FRID

AYSA

TURD

AY

Product Space ReservationProof Ad DeadlineAll Ads Approved Materials Due

Main News, Metro, Business, Sports THURSDAY 10 AM FRIDAY 10 AM

Life, Book Page, Amusements and Travel* WEDNESDAY 10 AM FRIDAY 10 AM

Classifieds - Auto and Home* THURSDAY 10 AM FRIDAY 10 AM

Classfieds - Employment* THURSDAY 10 AM FRIDAY 10 AM

Yes! Your Essential Shopper FRIDAY 2 PM (Week Prior)MONDAY 12 NOON (Prior to Sunday Insertion)

Kraft Jacket WEDNESDAY 5 PM (12 Days Prior to Publication Date)THURSDAY 5 PM (11 Days Prior to Publication Date)

Main News, Metro, Life, Sports and Classifieds THURSDAY 10 AM FRIDAY 10 AM

Main News, Metro, Business, Sports and Classifieds FRIDAY 10 AM MONDAY 10 AM

Life, Amusements* THURSDAY 5 PM FRIDAY 5 PM

Main News, Metro, Business, Sports and Classifieds MONDAY 10 AM TUESDAY 10 AM

Life, Health, Amusements* FRIDAY 10 AM MONDAY 10 AM

Main News, Metro, Business, Sports and Classifieds TUESDAY 10 AM WEDNESDAY 10 AM

Taste (Life), Amusements* MONDAY 10 AM TUESDAY 5 PM

MILITARY PUBLICATIONS -Jax Air News, Mayport Mirror and The Periscope Retail Ads Classified Ads

THURSDAY 5 PM Camera-Ready Materials DueFRIDAY 5 PM Camera-Ready Materials Due

MONDAY 5 PMFRIDAY 10 AMTUESDAY NOONMonday 10 AM

TU Values MONDAY 10 AM(11 Days Prior to Publication Date)

TUESDAY 10 AM(10 Days Prior to Publication Date)

Main News, Metro, Business, Sports and Classifieds WEDNESDAY 10 AM THURSDAY 10 AM

Career Times WEDNESDAY 3 PM THURSDAY 5 PM

JACK* TUESDAY 10 AM WEDNESDAY 10 AM

Main News, Metro, Life, Business and Sports THURSDAY 10 AM FRIDAY 10 AM

Classifieds - Employment THURSDAY 10 AM FRIDAY 10 AM

homes* MONDAY 10 AM WEDNESDAY 10 AM

Drive* TUESDAY 10 AM THURSDAY 10 AM

Shorelines (Beaches/Ponte Vedra) TUESDAY 10 AM THURSDAY 10 AM

*Early Press Run


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Software Requirements Photoshop CS3 Illustrator CS3 InDesign CS3 Adobe Acrobat 9.0

Acceptable Media CD DVD

Electronic Ad Delivery AP Adsend (www.adsend.com)

Site Code ID is FLJAJ Ad Transit (www.adtransit.com) Adsend AdDrop E-MailAds may also be e-mailed to [email protected] only if the following conditions are met: File is a PDF (with extension) File size is less than 4MB Account Executive is copied

on e-mail Direct Electronic Ad TransferThe Times-Union also offers advertisers their own FTP directory with password protection. Just contact your advertising sales representative for more information or to activate today.

As with all electronic delivery methods, the PDF file format is the preferred format. PDF is the only format used by our current Ad Delivery Services that we subscribe to. If sending multiple files all files should be collected and compressed to create a single file for uploading.

Once an advertiser posts an ad on our FTP site they should e-mail confirmation of upload to their Advertising Sales Representative who, in turn, can provide the necessary processing information to production.

PDFsWhen submitting an ad as a PDF, here are some guidelines: Make sure all art is CMYK or

Grayscale. All colors must be CMYK, no

Pantone or Spot Colors. Make sure all fonts are

embedded or subset at 100%. Create your PDF file to meet the

PDF/1Xa standard with Acrobat 5 compatibility.

Or, create a postscript file and distill through Acrobat Distiller, using the distiller settings for the PDF/1Xa.

IMPORTANT When creating a PDF using

InDesign and/or transparency (i.e. drop shadows, layers, overlays, etc.), create your PDF file to meet the PDF/1Xa standard with Acrobat 6 or 7 compatibility and DO NOT flatten transparency.

Please contact your sales representative for special section and other double truck

measures. Ads are ordered by column width and depth (1/4 increments).

For more information on ad specifications, please contact your sales representative for

a copy of our Ad Production Guidelines.

Ad Sizes/SpecsWhen submitting an ad to Times-Union Media, the preferred document format is PDF (Portable Document Format). Below, please find other software, media and delivery requirements:

Advertising Dimensions for The Florida Times-UnionOrder all ads by column width and depth (depth in increments).

ROP and CLASSIFIED(6 Col. X 21.5 deep)

Columns Inches

1 Col. 1.5556

2 Col. 3.2778

3 Col. 5.0

4 Col. 6.7222

5 Col. 8.444

6 Col. 10.1667

Double Truck 21.25

DOUBLE TRUCKROP and CLASSIFIED

Columns Inches

Broadsheet13 col. x 21.5 deep 21.25 x 21.5

Tabloid13 col. x 10 deep 21.25 x 10


20

Advertising PolicyA. All rates contained herein are net as shown. Agency commissions or further discounts are not allowed unless otherwise noted.

B. Every effort will be made to comply with the advertisers position request, however, position is not sold or guaranteed. Advertising orders are not

accepted on a position or omit basis.

C. An annual contract, signed in advance, is required to earn other than the open rate and to qualify for discounts.

D. Publisher reserves the right to revise advertising rates upon 30 days notice and all contracts are accepted subject to this condition.

E. The Publisher reserves the right to refuse or cancel any advertisement.

F. Advertiser represents and warrants that all statements contained in copy submitted by Advertiser are true, and Advertiser agrees that it will indemnify and hold harmless Publisher from liability, including reasonable attorneys fees and other costs of defense, arising from any actions or

claims for libel, slander, disparagement, trade libel, invasion of privacy, or other causes of action resulting from the publication of Advertisers copy.

G. The Florida Times-Union will not be liable for any error in advertisements to a greater extent than the cost of the space occupied by the error. The Publisher will not incur any liability for errors after the first day the ad appears. Any errors should be reported immediately to the retail advertising

department for correction as soon as possible. Publisher is not responsible for errors on copy received after deadline.

H. All advertising space used will be credited once as advertising inches toward contract fulfillment, except as otherwise noted.

I. Advertising set to resemble news matter must carry the word Advertisement at the top of the advertisement.

J. Some advertisers may be temporarily extended a $500 courtesy credit limit pending the final credit extension decision, providing a completed

credit application has been submitted for review.

K. The software used to schedule and track impressions is set to deliver impressions within a standard margin of error. Completed campaigns which have delivered within a seven percent margin (i.e., + or -) will be considered to have been delivered in full. In addition, when advertisers run

multiple online impression based campaigns during a month, the combined total number of impressions delivered for a given ad type will be compared to the total number of online impressions ordered to determine if ordered impressions have been fulfilled.

Preprint Insert Policy - Full Run, Part-Run and Zoned Preprint AdvertisersA. Circulation quantities requested include a 5% allowance for spoilage.

B. The Florida Times-Union will charge Advertisers only for those inserts that are placed in our newspaper. Gross Press Run totals will be used for billing purposes. For part-run and Zoned advertisers, The Florida Times-Union will distribute all useable inserts received unless otherwisedirected by advertiser. As our quantities listed are advance estimates, any insert quantities remaining will be distributed to the nearest possible area.

C. While we try to provide the most accurate numbers possible to our advertisers, we sometimes fail to accurately project the quantities for a given day. We audit ourselves to ensure that we are billing customers for the amount inserted. It is our policy to credit our advertisers if they have been invoiced incorrectly. These credits will appear on your monthly advertising statement when they are identified.

D. $150 service charge to be added to any preprint quantities of less than 5,000 pieces.

E. FSIs are billed for quantities ordered by the advertiser. Distribution quantities are forecasted to the extent possible, but actual deliveries are subject to change.

F. Publisher is not obligated to sell or deliver any specific number of daily or Sunday newspapers. Rates are not based solely on circulation.

G. For insertion orders based on published circulation numbers, the advertiser must indicate how we are to handle shortages or excess inserts.

H. If no instructions are provided for excess inserts, at our discretion, we may: (i) insert the excess in adjacent zoned areas, (ii) insert the excess in other products, or (iii) or destroy the excess.

I. If no instructions are provided for shortages, we will insert what is available without regard for zoned areas covered. If instructed, we will attempt to cover specific zones first.

J. Publisher is not liable for printing or other preprint costs due to incomplete distribution.

K. You acknowledge that insertion equipment and insert delivery are not 100% accurate. Therefore, there may be a percentage of misses,

inaccurate delivery and doubles for any insertion orders. The number of such errors depends upon factors outside our control. When such

errors occur, they typically cannot be corrected until future issues of the Newspaper are published. We will not be liable for damages (including, but not limited to, lost revenue, consequential damages, or printing costs) arising from such errors.

Terms of PaymentA. All rates are net cash with order unless credit has been approved by the Publisher. Where credit has been extended, invoices are payable on terms

stipulated on the invoice statement.

B. MasterCard, American Express, Discover, Visa, or cash accepted.

C. All invoices are due net thirty days.

Documents

2014 Retail Card