2014 Nordic Partner Day

Qlik Sense

Positioning & Messaging

Tobias Hoff

Product Marketing

Filling the Accessibility Gap

Business

Intelligence Spreadsheets

BI for

Business Users

• Few specialists

• Slow turnaround times

• IT-driven

• Data manipulation

• Millions of users

• Self-service

• Intuitive analysis

• In-Memory

• Associative engine

• Business driven

• Self-Service

High growth BI Market

Filling the Accessibility Gap

Business

Intelligence Spreadsheets

BI for

Business Users

Self-Service

Visualization

• True self-service analytics

• Device independent design

• Smart visualizations

• Storytelling, collaboration

• IT and business friendly

governance

Built on the same patented

Associative Data Indexing Engine

Broadening the offering

• Few specialists

• Slow turnaround times

• IT-driven

• Data manipulation

• Millions of users

• Self-service

Qlik Products

• Proven, market leading data

discovery platform

• Used to develop and deploy rich

guided analytics applications for

exploration and discovery

• Next-generation self-service

data visualization application

• Empowers everyone to create

and explore flexible, interactive

visualizations using their

intuition

Associative Data Indexing

Enables users to naturally follow their intuition and explore data relationships across many

sources that would be hidden in hierarchical or query-based approaches.

®

Guided Analytics

Applications Self-Service Visualization

Self Service Visual Discovery BI Apps

High Growth Market Existing BI Market

Personal Ad-Hoc

Discovery &

Exploration

Rapid

Visualizations

for Sharing

Mobile Governed Operational

Analytics

Market Landscape

Use Cases

QlikView

Customer example:

KPI / Dashboards /

Guided / framed type

of solution

Qlik Sense

Example: Ad-hoc Local

Market Analysis

with no common

standards....

Still a huge need

Self Service Visual Discovery BI Apps

High Growth Market Existing BI Market

Personal Ad-Hoc

Discovery &

Exploration

Rapid

Visualizations

for Sharing

Mobile Governed Operational

Analytics

Market Landscape

Use Cases

QlikView

Customer example:

KPI / Dashboards /

Guided type of

application

Qlik Sense

Example: Ad-hoc Local

Market Analysis

with no common

standards....

Still a huge need

Qlik Sense

New Product?

Interesting....

Mobile – wow... Setting our

mobile strategy...

Qlik Product Family

Use Case Qlik

Sense QlikView

11

Ad-hoc personal visualization

Rapid visualization and sharing

Mobile discovery & exploration

Governed data discovery

Structured IT managed dashboards

Distributed field apps

Guided analytics

Qlik Sense Desktop

• 5 minutes to discovery

• Installed Windows client

• Multi data source

• Free for personal and

business use

• QVF sharing

Qlik Sense Product Offerings

Qlik Sense

• On premise and private cloud

• Security

• API and integration

• Server side development

• Libraries

• Mobile creation

• Auto data reloading

• More…

Qlik Cloud

• Simple sharing of analysis

• Lead generation opportunity

• Platform for additional cloud

offerings in the future

Individuals Organisations

Governed

Data Discovery

& Self-Service Viz.

Cloud

Groups

Adoption Path

• Data Loading – NO Scripting

• Drag-Drop Visualization Creation

• Beautiful User Interface, mapping

• Creating & Sharing Insights in Seconds

Neutralize the Competition

QlikView & Qlik Sense Together?

• Accounts can leverage common data models.

• Users can leverage common approach to associative data indexing.

• Both are enterprise-ready.

• Businesses can accelerate wide-spread adoption of analytical

capabilities!

YES

Same expression logic

Same data logic

Same engine technology

Qlik Data Layer

Expressions

Model

Engine

UI

Library

Expressions

Model

Engine

UI

Example Coexistence Scenario

Sales &

Marketing

Centrally managed

governed data layer

Different Solutions by Function/Role

Apps leverage

managed data and

potentially other data

HR

Finance

Sales &

Marketing

HR

Finance

Will Qlik Sense Be Compelling at Version 1?

• Easier – Self-service without SQL

• Smarter – Smart Search + Smart Visualizations

• More Accessible – Responsive mobile design

• More Reliable – Governed data model through libraries

• More Flexible – Associative data indexing

YES

Qlik Products

• Proven, market leading data

discovery platform

• Used to develop and deploy rich

guided analytics applications for

exploration and discovery

• Next-generation self-service

data visualization application

• Empowers everyone to create

and explore flexible, interactive

visualizations using their

intuition

Associative Data Indexing

Enables users to naturally follow their intuition and explore data relationships across many

sources that would be hidden in hierarchical or query-based approaches.

®

Guided Analytics

Applications Self-Service Visualization

QlikView 11 Service Releases

Qlik Sense Feature Releases

Qlik Roadmap

GA

Sep 2014

Feb 2015 Jun 2015 Sep 2015

2H 2015

QlikView 12

Desktop GA

Jul 2014

QlikView Roadmap

• Commitment to QlikView – QlikView 12

– QIX (Qlik Index Engine): R&D investments benefit both products

– Faster calculations

• Focus on improving existing functionality

• Extend to new environments

– Prepare for new OS and Browser versions

– Handle new devices and form factors

• New connectors

• Continued stability and scalability investment

Qlik Sense Roadmap

2H15+ 1H15

• Self-service visualization

& analysis

• Data storytelling – convey your

data in presentations

• Smart search – improved analysis

efficiency

• Responsive design – develop

once, run anywhere

• Direct Discovery – connect to Big

Data sources

• Governance with published Apps

• Industry standard APIs for easy

integration and extensibility

• Enterprise & deployment

management

• Smart Analytics – more

predictive and extensible

• Cloud services – continued

investments to platform

• Governed Load – improved

governance and traceability

• Smart Load II – visual modeling

• Offline clients / mobile

• Continued investments to enable

Social communities

• Visual data exploration

• Analysis Enhancements – better

analysis capabilities

• Distributed Deployments –

connected servers anywhere

• Smart Load I – easier loading and

data profiling

–Connectors

• Continued Investments:

–Data storytelling

–Visualizations

–Collaboration – to share your

insights

–Data security – better

manageability

GA

Thank You