2014 NFL SEASON SPONSORSHIPFEATURE YOUR BUSINESS IN THE COMPLETE PRIMETIME NFL CABLE SEASON

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FULL CONTACT FOOTBALL COVERAGE

• 17 Monday Night Football games on ESPN (Sept-Dec)

• 14 Thursday Night Football games on NFL Network (Sept-Dec)

• 2 NFL Preseason games on ESPN (August)

• Ancillary, Talk & Support programming on ESPN and NFL Network all season long (Aug-Dec)

OVER 30 PRIMETIME REGULAR SEASON GAMES

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2014 NFL HIGHLIGHTSPASSIONATE FANS GET FIRED UP

1Source: Nielsen NPower National People Meter, CVG Ratings. 2Source: NTRN; 12/26/2011 - 12/30/2012; Live+SD, All Cable; Ranked on top 100 telecasts based on Proj, excludes telecasts less than 30 minutes3Source: Nielsen Npower National People Meter, All Time Cable Telecast Report,, NPOWER Ratings Analysis Report 12/28/2009 - 12/26/2010, NTRN; 12/27/2010 -12/25/2011; Live+SD, All Cable; Ranked on top 100 telecasts based on Proj, excludes telecasts less than 30 minutes, NTRN; 12/26/2011 - 12/30/2012; Live+SD, All Cable; Ranked on top 100 telecasts based on Proj, excludes telecasts less than 30 minutes4Source: Nielsen Npower National People Meter, Live+SD, MC US AA%, M 8pm-11pm

• For the 2012 season, Monday Night Football was the most watched cable program for 16 weeks and averaged a 9.5

rating.1

• Monday Night Football represented 13 of the top 20 householdaudiences for Cable TV in all of 2012! 2

• In seven years, ESPN’s Monday Night Football occupies the 6 of the top 10 spots on the list of Cable TV’s biggest audiences ever

among households – excluding breaking news.3

• Because of Monday Night Football, in 2012 ESPN led all cablenetworks – broadcast or cable – in Monday prime-time delivery of the

key male demos; M18-34, M18-49, and M25-54.4

REGIONAL FOCUS• All three California teams made improvements in the offseason and

the look to be contenders again in 2014! This season NFL in Primetime will feature:

ONE49er Game

TWO Charger Games

ONE Raiders Game

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2014 NFL HIGHLIGHTSTHE NFL IS AMERICA’S FAN FAVORITE

• According to a January 2014 Harris Poll, around 35% of U.S. adults who follow at least one sport say pro football

(NFL) is their favorite sport.1

• 205 million Americans tuned in for the 2013 NFL Regularseason, representing 81% of all television homes and 70

percent of potential viewers in the U.S.2

• After a 2013 season that saw defense dominate offense with the Seahawks ending Peyton Manning’s sensational season, the 2014

NFL season looks to be as explosive and exciting as ever.

1Source: Harris Interactive. “As American as Mom, Apple Pie and Football?”; Football continues to trump baseball as America’s Favorite Sport.” 26 January 2014, accessed 13 March 2014. http://www.harrisinteractive.com/vault/Harris%20Poll%205%20-%202014%20Fave%20Sport_1.16.14.pdf2Source: NFL 2013 TV Recap.” 8 January 2014, accessed 13 March 2014 http://nflcommunications.com/2014/01/08/nfl-2013-tv-recap/

• NFL games accounted for 34 of the 35 most-watched TV shows among all programming last fall.2

• For the second consecutive year, an NFL game was the week’smost watched TV show in all 17 weeks of the season.2

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THE UPSCALE ADVANTAGE

Source: Scarborough, SB/SM/SLO, CA-Mid-Tier, Se12-No13, SB Zips Only; Watched NFL Football in Past 12 Months

16%

22%

10%

23% 29%

AGE

18-24 25-34 35-4445-54 55+

68%

45% 21%

7%

HOUSEHOLD INCOME

$75K+ $100K+ $150K+ $250K+

57%

43%

GENDER

Male Female

SANTA BARBARA NFL FANS ARE UPSCALE CONSUMERS

• Nearly 1/2 of NFL viewers have a household income level over $100,000 (45%)

• 6% more likely to be a college graduate

• 14% more likely to be a post graduate