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Align your organization with the National Apartment Association—America’s leading advocate for quality rental housing—and build your brand among the largest group of influential multifamily housing professionals in the country.
Citation preview
POWERFULYOUR
BRAND-BUILDINGPARTNER2014 SUPPLIER PARTNER GUIDE & MEDIA KIT
members
apartment units
collective annual spending power
BUILD YOUR BRAND.Align your organization with the National Apartment Association—America’s leading advocate for quality rental housing—and build your brand among the largest group of influential multifamily housing professionals in the country.
NAA represents:
2
SOURCE: NAA READERSHIP STUDY, RUZINSKY RESEARCH, FALL 2012
$78.6 billion6.8 million
63,000
3
BUILD YOUR BUSINESS.When you partner with NAA, you make an investment in the association and its mission to support and expand the apartment industry. NAA members are engaged and passionate—and look to NAA and its industry suppliers for products and services that will improve the performance and profitability of their companies.
units MagazineThe NAA award-winning monthly publication is the most read magazine in the multifamily housing industry and the cornerstone of your integrated advertising plan. See page 6.
NAA DigitalKeep your brand top-of-mind with the NAA robust digital opportunities: naahq.org, NAA e-newsletters, and units digital edition. Details on page 12.
NAA Education Conference & ExpositionEnhance your experience and exposure at the largest trade event in the multifamily housing industry. Page 19.
NAA Student Housing Conference & ExpositionTake advantage of these marketing opportunities and connect with decision-makers before, during and after the conference. See page 22.
NAA 360ºCheck out this new sponsorship recognition program and discover new opportunities to partner with NAA. See page 24.
NAA National Suppliers CouncilBecome a member of the National Suppliers Council (NSC) and access unique opportunities to showcase products and services to NAA members. Details on page 26.
Contact us today to create a custom cross-platform, year-round advertising program and get measurable return on your investment.
Liz Barrett | 301-215-6710 Ext. 114 | [email protected]
NAA D
IGITAL
NAA EVEN
TSN
AA 360º
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
ALL THE RIGHT PEOPLE
TYPE OF PROPERTY
Garden Apartments 57.3%
Market-Rate Apartments 55.6%
Luxury Apartments 42.4%
Affordable Housing 36.5%
High-Rise Apartments 24.1%
Seniors Housing 20.8%
Single-Family Home Rentals 19.1%
Condos/Co-Ops/Townhouses 18.6%
Student Housing 13.9%
Military Housing 5.8%
Extended-Stay Housing 2.4%
70% FEMALE30% MALE
SOUTH - 52.6% NORTHEAST - 4.1% NORTH CENTRAL - 19.3%
WEST - 24%
MULTIFAMILY HOUSING INDUSTRY LEADERS
PROPERTY MANAGER - 57%
OWNER/PRESIDENT/PRINCIPAL - 18%
REGIONAL SUPERVISOR/MANAGER - 14%
VP/CORPORATE EXECUTIVE - 11%
SEVENTEENAVERAGE YEARS PROFESSIONALLY INVOLVED IN MULTIFAMILY HOUSING INDUSTRY
1,251AVERAGE NUMBER OF APARTMENTS OPERATED BY AN NAA MEMBER ORGANIZATION
FIFTYAVERAGE NUMBER OF EMPLOYEES
NAA MEMBERS ACROSS THE COUNTRY
SOURCE: NAA READERSHIP STUDY, RUZINSKY RESEARCH, FALL 2012
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
UNRIVALED MARKET COVERAGE
SERIOUS PURCHASING POWER
Architects and Engineers 32.1%
Athletic and Exercise Equipment 49.2%
Cabinetry 63.4%
Cable/WIFI 62.3%
Collections 62.6%
Construction/Contractor 75.1%
Doors 68.3%
Employee Training 69.6%
Exterior Design 51.5%
Financial Services 42.3%
Fitness Equipment 51.3%
Flooring 88.7%
HVAC 78.1%
Insulation 39.2%
Insurance 49.6%
Key Control/Security 67.5%
Kitchen Equipment and Appliances 81.1%
Laundry Services 58.3%
Lawn Care/Landscaping 84.5%
Lighting 82.6%
Lock Sets/Finished Hardware 77.2%
Mailboxes 57.4%
Maintenance Products and Services 85.3%
Marketing 82.6%
Paints and Wall Coverings 82.1%
Payment Processing 58.9%
Pest Control 85.5%
Plumbing 82.1%
Promotional Products 72.1%
Property Management Software 49.6%
Resident Screening 72.6%
Shade Structures 29.2%
Staffing 68.5%
Sub-metering 36.2%
Swimming Pools/Products 61.5%
Telecommunications/Cable 61.5%
Trash/Recycling/Waste Management 73.6%
Whirlpools/Tubs/Toilets 58.3%
Yield Management Software 27.2%
91% INFLUENCE THE PURCHASING PROCESS
$78.6 BILLION NAA MEMBERS SPENT ON GOODS AND SERVICES LAST 12 MONTHS
72% AUTHORIZE AND/OR APPROVE PURCHASES
PROPERTY MANAGEMENT FIRM - 52%
OWNER FIRM - 22.2%
INDEPENDENT OWNER - 15.1%
DEVELOPER/BUILDER - 1.1%
REHABBER/RENOVATOR - 0.5%
OTHER - 9.1%
TYPE OF ORGANIZATIONTHE NATION’S 50 LARGEST APARTMENT OWNERS AND APARTMENT MANAGERS ARE MEMBERS OF NAA
UNITS MAGAZINE READERS BUYING INFLUENCE
6
THE MOST READ MAGAZINE IN THE MULTIFAMILY HOUSING INDUSTRY.
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
units is the first publication decision-makers turn to for coverage of the best practices and newest trends in the multifamily housing industry. Every issue is packed with valuable content that covers all aspects of residential property management and ownership. Advertise in units and you’ll reach the largest market of multifamily housing professionals—guaranteed!
THE MOST READ MAGAZINE IN THE MULTIFAMILY HOUSING INDUSTRY!
units readers are loyal, engaged and look forward to every issue.
75% read at least 3 out of 4 units issues
81% do not receive any other industry print publication
76% agree units is relevant to their professional needs
QUALIFIEDCIRCULATION73,000
For more information, contact Liz Barrett at 301-215-6710 Ext. 114 or [email protected].
Your ad will be included in the NAA units digital edition, pushed out to 50,000+ readers at no additional charge. Turbo-charge your ad with a digital enhancement. See page 16 for details.
Added-value
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
units 2014 EDITORIAL CALENDARMONTH CLOSING DATES SPOTLIGHT TOPIC OTHER FEATURES
JANUARY Ad Space: Dec. 1 Materials: Dec. 8 Mails: Jan. 8
Maintenance Supplies What’s In & What’s Out in 2014; Preventive Maintenance; Appliances and Laundry Services
FEBRUARY
NAA Student Housing Conference & ExpositionShow Issue
Ad Space: Jan. 2 Materials: Jan. 8 Mails: Feb. 8
Student Housing Utility Management; HVAC Systems and Water Heaters
Innovative Hiring Strategies; Student Housing Management; Crime Prevention and Safety; Staff Hiring, Education & Retention Bonus Distribution: NAA Student Housing Conference & Exposition
MARCH
NAA Education Conference & Exposition Preview
Ad Space: Feb. 1 Materials: Feb. 8 Mails: Mar. 8
Show PreviewTechnology & Software
Social Media, Internet Marketing, Mobile Marketing; Capital Expenditures; Property Management Software; Ancillary Revenue Opportunities Speical Supplement: NAA Annual Report Technology Trends Supplement
APRIL Ad Space: Mar. 1 Materials: Mar. 8 Mails: Apr. 8
Mobile & Internet Marketing Pool Maintenance & Management; Resident & Employee Screening; Outdoor Spaces—Playgrounds, Bark Parks and More
MAY
NAA Education Conference & Exposition Pre-Show Issue
Ad Space: Apr. 1 Materials: Apr. 8 Mails: May 8
Ancillary Revenue; Flooring, Finishing Touches
NAA Education Conference & Exposition Highlights; Repositioning a Property; Security & Key Control
JUNE
NAA Education Conference & Exposition Show Issue
Ad Space: May 1 Materials: May 8 Mails: Jun. 8
Show IssueLawn Care
NAA Education Conference & Exposition Highlights; Pest Management; Interior Design Bonus Distribution: NAA Education Conference & Exposition
JULYNAA Education Conference & Exposition Recap
Ad Space: Jun. 1 Materials: Jun. 8 Mails: Jul. 8
Marketing Tools NAA Education Conference & Exposition Recap ; Resident Retention Tools; Common Areas Ideas; Make-Ready & Turn TipsSpecial Feature: Annual units’ Curb Appeal Contest Winners
AUGUST Ad Space: Jul. 1 Materials: Jul. 8 Mails: Aug. 8
HVAC Systems; Lawn and Landscaping
Creative Marketing Ideas; Tax-Credit & Affordable Housing; Revenue Management Services Tools & Software; Apartment Career Management & Development; NAA PARAGON Award Winners: Recognizing Industry ExcellenceSpecial Feature: NAA Community of the Year
SEPTEMBER Ad Space: Aug. 1 Materials: Aug. 8 Mails: Sept. 8
Budget Strategies & Revenue Management
Income & Expenses Survey; Financing Strategies and Measuring Investments; Financial Services; Acquisition Due Diligence Ancillary Revenue Special Section
OCTOBER Ad Space: Sept. 1 Materials: Sept. 8 Mails: Oct. 8
Paint, Floor & Wall Coverings Transit-Oriented Development; Repositioning Best Practices; Green Building ROIRenovation, Restoration, & Development Special Section
NOVEMBER Ad Space: Oct. 1 Materials: Oct. 8 Mails: Nov. 8
Billing & Collections Industry Outlook; Leasing Techniques; Human Resources and Workforce Issues; Emerging LeadersBonus Distribution: NAA Assembly of DelegatesSpecial Feature: 2015 NAA Chairman of the Board
DECEMBER
NAA Student Housing Conference & Exposition Preview
Ad Space: Nov. 1 Materials: Nov. 8 Mails: Dec. 8
Resident Screening; Specialty Housing
Student Housing Development; Renters’ & Owners’ Insurance; Telecommunications
units reserves the right to modify its 2014 editorial calendar without notice.
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
9
units DEPARTMENTS & COLUMNS
>> Marketing Insider >> Finance Insider >> Social Media Insider>> Management Insider
>> Maintenance Insider >> Green Insider >> IRO Insider >> Market Place
units department and column categories appear every month and include the latest news, commentary, data and best practices that apply to these critical aspects of apartment management:
QUESTIONS? WE’RE HERE TO HELP!
Liz BarrettNational Sales Manager
[email protected], Ext. 114
Paul BergeronDirector of Publications
[email protected], Ext. 137
NAA Turns 75!Ask about special
placement for your ad as part of this
celebration.
10
BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
SPECIAL ADVERTISING OPPORTUNITIES
Annual Technology Trends Supplement
Keep apartment industry leaders up to date with the latest in technology and property management software by promoting your latest products and services. Mailed with the March issue of units Magazine, this popular desk reference also contains informative articles on today’s technology trends. Call today to reserve your space!
Deadline: February 1, 2014
MARCH 2014
Special Focus Sections
Special focus sections provide a unique opportunity to advertise your products and services within content-specific editorial. Be sure to take advantage of this opportunity if your company aligns with one or both of the categories below.
September—Ancillary RevenueDeadline: August 1, 2014
October—Renovation, Restoration & DevelopmentDeadline: September 1, 2014
SEPTEMBER AND OCTOBER 2014
SPECIAL OPPORTUNITIES AVAILABLE!
MARKET PLACE ADSCost-efficient and effective, Market Place is a product and services directory featured in every issue of units Magazine. Apartment industry leaders often use this section to identify companies for RFP distribution. Include your company today!
MARKET PLACE 1x 6x 12x
NET RATES $215 $205 $165
TOTALCOLUMN INCHES
WIDTH x DEPTH
1 2.375” X 1”
2 2.375” X 2” or 4.75” x 1”
3 2.375” X 3” or 7.25” X 1”
4 4.75” X 2”
Prices per column inch. For total, multiply the net rate, according to number of insertions, by total column inches.
For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email [email protected].
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
units 2014 RATES & SPECSFOUR COLOR 1x 3x 6x 12x
FULL PAGE $8,435 $8,025 $7,620 $6,870
1/2 PAGE $5,710 $5,425 $5,140 $4,645
1/3 PAGE $4,475 $4,255 $4,045 $3,640
1/4 PAGE $4,150 $4,030 $3,790 $3,450
PREMIUM PLACEMENT* (non-cancelable) 6x 12x
COVER 2 – – $9,145 $8,235
COVER 3 – – $8,540 $7,690
COVER 4 – – $9,375 $8,440
1,3,5,7,9,11,13 & 15 – – $8,540 $7,690
*Four color included.
BLACK & WHITE 1x 3x 6x 12x
FULL PAGE $6,275 $5,955 $5,670 $5,100
1/2 PAGE $3,540 $3,360 $3,200 $2,885
1/3 PAGE $2,305 $2,195 $2,090 $1,880
1/4 PAGE $2,070 $1,965 $1,870 $1,690
All rates are gross. Other guaranteed positions add 15%.Special discounts for 2014 exhibitors: May, June, July issues. Call for information.
AD SIZE WIDTH DEPTH
FULL PAGE, NO BLEED 7.75” 10.375”
FULL PAGE, BLEED 8.5” 11.125”
1/2 PAGE ISLAND 4.75” 7”
1/2 PAGE HORIZONTAL 7.25” 4.75”
1/2 PAGE VERTICAL 3.5” 9.5”
1/3 PAGE ISLAND 3.5” 6.5”
1/3 PAGE HORIZONTAL 7.25” 3.5”
1/3 PAGE VERTICAL 2.25” 9.5”
1/4 PAGE HORIZONTAL 7.25” 2.5”
Spreads, tip-ins, inserts, cover sticker and polybagging are available on request. Contact Liz Barrett at [email protected] for pricing details.
FINISHED TRIM SIZE: 8.25”x 10.875” PRINTING PROCESS: Web offset, perfect bindingLINE SCREEN: 133 lines per inchCOLOR AVAILABLE: Four-color process. Convert spot colors to CMYK-color build.
FOUR COLOR PROOFING: Four color proofs must be furnished. Lase and ink jet prints are not accurate methods for color proofing. The advertiser will be charged $50 for any proofs furnished by the printer. NAA and its printer are not responsible for incorrect colors when an ad is not accompanied by a SWOP-calibrated color proof. SHIPPING: All materials must be shipped in protective packaging with an insertion order and labeled with advertisement name, units publication issue date. Send to: units Advertising, NAA, 4300 Wilson Blvd, Suite 400, Arlington, VA 22203
FILE FORMAT: Digital files are required. Preferred format is PDF with all images 300 dpi or higher and all fonts embedded. Please also include crop marks and a minimum of 1/8” bleed.Other acceptable file formats are: Quark (up to version 7.3); Illustrator (up to version CS2); TIF (minimum 300dpi at 100 percent); Email files that are less than 9MB. Use FTP site or ship files that are greater than 9MB. All required trapping must be included in the file. Graphics for ads must be submitted as final, 300 dpi, CMYK or grayscale TIF files. All fonts must be included (in Illustrator files, fonts should be converted to outlines). Avoid TrueType fonts. Files should be supplied on a CD with a printed directory listing all files on disc. To ensure proper color, the files must be accompanied by a color SWOP proof at 100 percent size. If files are submitted via email, a color SWOP proof should be shipped separately. NAA and its printer are not responsible for incorrect ads when the advertiser does not submit a SWOP-calibrated color proof. For more information, visit: http://www.royle.com/filespecs.html
CANCELLATION POLICY: Cancellations or rollovers to a future issue must be received on writing 30 days before space closing date without penalty. Cancellations received within 30 days before space closing deadline will be charged 30 percent of gross space rate. Cancellations received after deadline will be charged payment in full. Changes or corrections must conform to closing and material deadlines.
12
ROBUST DIGITAL MEDIA OPPORTUNITIES FOR THE SAAVY MARKETER.
NAA DIGITAL
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
naahq.orgwww.naahq.org provides news that helps multifamily housing leaders stay informed about their industry and information that helps them in their jobs.
Advertising on www.naahq.org is a great way to generate leads, build awareness and drive customers directly to your company’s website. Reserve space today as space will sell out!
For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email [email protected].
29,000+UNIQUE MONTHLY VISITORS
42,000+TOTAL MONTHLY VISITS
146,000+MONTHLY PAGE VIEWS
Google Analytics, January–June 2013
QUICK FACTS:
3:20 MINSTIME ON SITE
3.48PAGES PER VISIT
ADVERTISING OPTIONS AD SIZE CPM
LEADERBOARD 728 x 90 $70*
WIDE SKYSCRAPER 160 x 600 $70*
MEDIUM RECTANGLE 300 x 250 $70*
www.naahq.org is sold on a cost per thousand (CPM) basis. Ads are run-of-site (except homepage). Minimum $3,500 buy for 50,000 guaranteed impressions. Rates are net.
YOUR AD HERE
YOURAD
HEREYOUR
ADHERE
Interior Page
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
THE INDUSTRY INSIDERCirculation: 44,000Frequency: Weekly
The Industry Insider provides multifamily housing executives and their staff with the most up-to-date information pertaining to the apartment industry. Promote and strengthen your brand when you advertise in this popular news source. Limited space is available, so reserve yours today!
NAA E-NEWSLETTERS
For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email [email protected].
CAMPUS CONNECTIONSCirculation: 3,000Frequency: Bimonthly
Reach apartment professionals who are experienced and most interested in the student housing segment when you advertise in Campus Connections.
ADVERTISING OPTIONS AD SIZE* RATE/MONTH
LEADERBOARD 468 x80 $1,800
TOP STORY 468 x80 $1,450
INDUSTRY NEWS 468 x80 $1,450
LEGISLATIVE/LEGAL NEWS 468 x80 $1,450
NAA ANNOUNCEMENTS 468 x80 $1,450
Rates are net. Ad sizes subject to change early 2014.
ADVERTISING OPTIONS AD SIZE 2x 6x
MEDIUM RECTANGLE (TOP 2) 300 x 250 $1,250 $1,125
MEDIUM RECTANGLE (LOWER 3) 300 x 250 $600 $540
BANNER 650 x 90 $600 $540
FEATURED ARTICLE Logo $750 $675
THOUGHT LEADERSHIP Logo $750 $675
Minimum two (2) issue commitment.
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
NAA E-NEWSLETTERSOPERATIONS INSIGHTSCirculation: 47,000Frequency: Monthly
Operations Insights provides the latest trends in property management. Monthly video content, green product highlights and featured job listings round out this valuable e-news resource.
ADVERTISING OPTIONS AD SIZE 2x 6x 12x
BANNER (TOP 2) 650 x 90 $2,500 $2,250 $2,125
MEDIUM RECTANGLE 300 x 250 $950 $855 $810
BANNER (LOWER 2) 650 x 90 $950 $855 $810
VIDEO SLOT 300 x 250 $950 $855 $810
FEATURED ARTICLE Logo $1,000 $900 $850
THOUGHT LEADERSHIP Logo $1,000 $900 $850
Minimum two (2) issue commitment.
MARKETING BUZZCirculation: 40,000Frequency: Bimonthly
Marketing Buzz reports on what’s working, what’s not and what apartment professionals should consider when marketing their communities.
ADVERTISING OPTIONS AD SIZE 2x 6x
BANNER (TOP 2) 650 x 90 $2,250 $2,025
MEDIUM RECTANGLE 300 x 250 $900 $810
BANNER (LOWER 2) 650 x 90 $900 $810
VIDEO SLOT 300 x 250 $900 $810
FEATURED ARTICLE Logo $950 $855
THOUGHT LEADERSHIP Logo $950 $855
Minimum two (2) issue commitment.
APARTMENT TECHNIQUESCirculation: 40,000Frequency: Bimonthly
Apartment TECHniques reports on the immediateissues and innovative technologies that have an impact onthe apartment industry.
ADVERTISING OPTIONS AD SIZE 2x 6x
BANNER (TOP) 650 x 90 $2,250 $2,025
MEDIUM RECTANGLE (TOP) 300 x 250 $2,250 $2,025
MEDIUM RECTANGLE (LOWER 3) 300 x 250 $900 $810
BANNER (LOWER 2) 650 x 90 $900 $810
VIDEO SLOT 300 x 250 $900 $810
FEATURED ARTICLE Logo $950 $855
Minimum two (2) issue commitment.
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
YOURAD HERE
For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email [email protected].
units DIGITAL EDITIONReaders love the units digi-mag. It’s portable, easy to use and available online 24/7. Use this exciting media platform to interact with and engage our readers. Build awareness of your products and services with one of our powerful advertising options and drive customers directly to your website.
Additional advertising options available! www.nxtbook.com/nxtbooks/naa/salesbook
50,000+CIRCULATION
QUICK FACTS:
15%AVERAGE OPEN RATE
16%AVERAGE CLICK RATE
ADVERTISING OPTION AD SIZE RATE/ISSUE
PROMOTIONAL EMAIL - EXCLUSIVE 160 x 600 $5,500
PROMOTIONAL EMAIL - TOP 300 x 250 $3,750
PROMOTIONAL EMAIL - LOWER 300 x 250 $3,350
LEFT OF COVER 550 x 480 $3,000
BELLY BAND PLEASE CALL $2,300
SKYSCRAPER 120 x 600 $2,000
Rates are net.
PROMOTIONAL EMAIL FOR units DIGITAL EDITION
YOURAD HERE
YOURAD
HERE
DIGITAL EDITION
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
DIGITAL AD SPECS
NAA reserves the right within its discretion to reject or remove from www.naahq.org any ads for which the advertising materials or the website to which the ad is linked do not comply with its policies, or that in the NAA’s sole reasonable judgment, do not comply with any applicable law, regulation or other judicial or administrative order.
If digital advertising materials are not received by the advertising deadline, the NAA will begin to charge the Advertiser on the insertion order start date on a prorated basis based on the full insertion order, excluding portions consisting of performance-based, non- guaranteed inventory, for each full day the advertising materials are not received.
Advertiser may cancel the entire digital insertion order, or any portion thereof, with 14 days’ prior
written notice to the NAA, without penalty, for any guaranteed deliverable, including, but not limited to, CPM deliverables.
NAA will track delivery through its ad server and, provided that NAA has approved in writing a third-party ad server to run on its properties, Advertiser will track delivery through such Third-Party Ad Server. Advertiser may not substitute the specified Third-Party Ad Server for measurement.
The initial invoice will be sent by NAA upon completion of the first month’s delivery, or within 30 days of completion of the insertion order, whichever is earlier. Advertiser will make payment 30 days from its receipt of invoice, or as otherwise stated in a payment schedule set forth in the insertion order.
MATERIALS INSTRUCTIONS: Please forward all materials in accordance with the deadline schedule. By signing, the advertiser agrees to abide by all Terms & Conditions as stated in the Advertising Agreement. Please make a copy of this agreement for your records.
SEND AD MATERIALS, ADVERTISING AGREEMENTS, AND INSERTIONS ORDERS TO: The Townsend Group2 Wisconsin Circle, Suite 900Chevy Chase, MD 20815Tel: 301-215-6710 Ext. 114Fax: [email protected]
NAA DIGITAL ADVERTISING POLICY
SPECIFICATION naahq.org INDUSTRY INSIDER NAA CHANNELE-NEWSLETTERS
unitsDIGITAL EDITION
Dimensions(width x depth)
728 x 90160 x 600300 x 250
468 x 80728 x 90300 x 250240 x 400
120 x 600 160 x 600300 x 250
Format JPEG, GIF JPEG, GIF JPEG, GIF JPEG, GIF, SWF
File Size Max 40K Max 40K Max 40K Max 40K
Animation Three loop maximum Not accepted Not accepted Max 15 seconds
Resolution 72 dpi 72 dpi 72 dpi 72 dpi
Space Two weeks prior to online date
Two weeks prior to broadcast date
Two weeks prior to broadcast date
Two weeks prior to broadcast date
Artwork Five business days priorto online date
Five business days priorto broadcast date
Five business days priorto broadcast date
Five business days priorto broadcast date
18
VALUABLE FACE TIME WITH THE INDUSTRY’S TOP DECISION MAKERS.
NAA EVENTS
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
THE LARGEST TRADE EVENT IN THE MULTIFAMILY HOUSING INDUSTRYThe ultimate networking event experience and the very best place to showcase your company’s products and services before key decision-makers. In addition to a first-class trade show with more than 325 suppliers, the exposition is paired with a three-day Education Conference, offering the best education sessions in one place.
For more information, please visit www.educonf.naahq.org
ATTENDEESEXPECTED6,600+
INCREASE YOUR EXPOSURE
More than 6,600 Denver attendees will receive their Program Guide at registration and will depend on this onsite resource for the schedule, exhibitor listings, maps and more. The Program Guide will also be posted on the event website one week before the event, providing additional exposure for your ad.
AD UNIT TRIM SIZE RATE
COVER 4 6.5” x 9” $5,500
COVER 2 OR 3 6.5” x 9” $4,400
FULL PAGE 6.5” x 9” $3,850
HALF PAGE 6.5” x 4.5” $2,200
Cover and full page bleed size: 7.75” x 10.25”. Half page ads do not bleed.
Program & Exhibitor Guide
Space/Materials Deadline: April 30, 2014
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
ENHANCE YOUR NAA EXHIBIT EXPERIENCE
NAA Today is an onsite event daily that covers the hottest breaking news at the 2014 NAA Education Conference & Exposition as well as thoughtful trend articles that are great reading for while attendees are hanging out or when they bring the issues home. This tabloid is distributed in high-traffic areas of the Colorado Convention Center and in three major hotel lobbies. This is a daily “must read” for attendees—you don’t want to miss out.
Space/Materials Deadline: June 1, 2014
AD UNIT AD SIZE RATE
FULL PAGE 10.25” x 14” $4,400
HALF PAGE 5” x 14” or 10.25 x 7” $3,000
Ads do not bleed.
NAA Today
NAA will send five (5) pre-event mobile-friendly issues and one (1) post-event issue to 54,000 national multifamily leaders, including prospective and past attendees and current registrants.
Content includes event highlights and exhibitor advertising that will drive web traffic to your booth description and increase the attendees in asking for booth appointments that you can pre-qualify through the myNAA Planner.
Deadlines vary. Please contact us today for more information and to reserve your space!
NAA Countdown E-newslettersADVERTISING OPTIONS BENEFITS
PREMIER EXHIBITOR $950/EMAIL(Limit 1 per email)
• Premier Exhibitor designation with company name and booth # in header• 125x125 company logo/banner with button links on right-hand column of email• Exhibitor listing with 75-word description at the bottom of the email • Featured Exhibitor designation in the onsite NAA Show Daily (Thursday & Friday only)
BASIC LISTING $550 PER EMAIL(Limit 5 per email)
• 125x125 company logo/banner with button links on right-hand column of email
BASIC LISTING UPGRADE ADD $200(Limit 3 per email)
• Additional banner placed in-between sections of the email in the main body • Featured Exhibitor designation in NAA Today (Thursday & Friday only)
Rates are net. A 3-issue minimum applies.For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email [email protected].
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
DRIVE TRAFFIC TO YOUR BOOTH
Online Exhibitor Listing Enhancement PackagesMake it easy for attendees to find you by upgrading your exhibitor listing to include video, or banner advertising. Enhance your NAA Education Conference & Exposition listing today! Upgrades start at just $799.
Complimentary with NAA booth purchase, includes:
• Access to high-quality opt-in sales leads and statistical data generated from your listing (limit of 25)
• Display of your company name, booth number, address, phone/fax, email address, website and description
• Display of your company logo or trademark, press releases and up to three (3) product categories
• Ability to display two image/text panels• Ability to set up appointment times
online so attendees can schedule meetings with you
Level 1 ($500 value)
Level 1 features, plus:
• Unlimited sales leads and statistical data generated from your listing
• One interactive product display panel for multimedia• A highlighted corner peel graphic on your booth on
the floorplan• Priority placement on the show website search
results• Product Gallery—Upload an image for the NEW NAA
Online Product Gallery• Display of 2 additional product categories (5 total)• Company logo or trademark printed next to
company listing in onsite Program & Exhibitor Guide• Inclusion in the Featured Exhibitor search
Level 2 (add $799)
ADDITIONAL UPGRADE OPTIONS BENEFITS
ROTATING BANNER ADS$1,695
• Level 2 features, plus:• One 360 x 45 pixel banner on the online floor plan application (three rotating ads per spot)• Banner will follow attendees around throughout the online application• Banner ad statistics
PRODUCT CATEGORY BANNER$1,695
• Level 2 features, plus:• One 180 x 150 pixel banner on three product categories of your choice• Your listing will be at the very top of the category search results• Banner ad statistics
HALL BANNER (EXCLUSIVE)$1,695
• Level 2 features, plus:• One 250 x 250 pixel banner on the online exhibit hall• Your brand will own the entire online exhibit hall• Banner ad statistics
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email [email protected].
THE PREMIER EVENT IN THE STUDENT HOUSING INDUSTRYJoin us for the NAA Student Housing Conference & Exposition, March 3–5, 2014 at the Aria Resort in Las Vegas. Off-campus student housing is one of the apartment industry’s most important niche markets. As providers of and suppliers to student housing, we are in the unique position of continuing to grow this dynamic market. Capture the attention of your market and boost your company’s profile by becoming an exhibitor or sponsor.
Visit www.naahq.org for the Student Housing Exhibitor & Sponsorship Prospectus.
ATTENDEE PROFILEJOB TITLE
OWNER/PRESIDENT/PRINCIPAL - 21%
VP/MANAGEMENT EXECUTIVE - 19%
REGIONAL SUPERVISOR/MANAGER - 16%
PROPERTY MANAGER - 15%
PRIMARY BUSINESS
APARTMENT MANAGEMENT - 42%
APARTMENT OWNER - 29%
APARTMENT DEVELOPER - 8%
REAL ESTATE INVESTMENT TRUST - 4%
ASSET MANAGEMENT 3%
LEASING COMPANY - 1%
ARCHITECT/ENGINEER - 1%
OTHER - 12%
REGION
SOUTH - 41% MIDWEST - 15%
WEST - 24% INTERNATIONAL - 3%
NORTHEAST - 17%
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
For more information, contact Liz Barrett at 301-215-6710 Ext.114 or email [email protected].
INCREASE YOUR EXPOSURE
The NAA Student Housing Conference & Exposition Onsite Program & Exhibitor Guide is a valuable resource for conference attendees. The guide is given to each registrant, and offers a complete listing of exhibitors, education sessions, speaker profiles, floor plan, maps, ads and much more. The Program Guide will also be posted on the NAA website one week before the event, providing additional exposure for your ad.
Space/Materials Deadline: February 7, 2014
AD UNIT AD SIZE RATE
COVER 4 5” x 9” $1,500
COVER 2 5” x 9” $1,200
COVER 3 5” x 9” $1,200
SECTION TAB:CONFERENCE INFORMATION
5” x 9” $1,000
SECTION TAB:MON. MAR 3 HIGHLIGHTS
5” x 9” $1,000
SECTION TAB :TUE. MAR 4 HIGHLIGHTS
5” x 9” $1,000
SECTION TAB:WED. MAR 5 HIGHLIGHTS
5” x 9” $1,000
SECTION TAB:NAA EXPOSITION
5” x 9” $1,000
FULL PAGE* 5” x 9” $750
HALF PAGE* 2.5” x 4.5” $500
*Ads are placed randomly in guide
Onsite Program & Exhibitor Guide
Reach student housing professionals before and after the conference by advertising in the NAA pre- and post-event e-newsletters. NAA will send three pre-event mobile-friendly issues and one (1) post-event issue to prospective and past attendees and current registrants. Content will include event highlights and exhibitor advertising that will drive web traffic to your booth description.
Deadlines vary. Please contact us today for more information and to reserve your space!
ADVERTISING OPTIONS BENEFITS
PREMIER EXHIBITOR $650/EMAIL(Limit 1 per email)
• Premier Exhibitor designation with company name and booth # in header• 125x125 company logo/banner with button links on right-hand column of email• Exhibitor listing with 75-word description at the bottom of the email
BASIC LISTING $250 PER EMAIL(Limit 5 per email)
• 125x125 company logo/banner with button links on right-hand column of email
BASIC LISTING UPGRADE ADD $150(Limit 3 per email)
• Additional banner placed in-between sections of the email in the main body
Rates are net.
Pre- & Post-Event E-newsletters
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MORE RECOGNITION AND ENGAGEMENT OPPORTUNITIES FOR NAA SUPPLIERS.
NAA 360°
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
NEW NAA 360º YEAR-ROUND SPONSORSHIP PROGRAM
NAA 360º is a new sponsorship recognition program designed to provide NAA Supplier Partners with enhanced, year-round, multi-platform programs that deliver exceptional recognition and ROI.
Supplier-partners who participate in NAA 360º can combine points* earned from exhibiting, advertising, sponsorships and other categories to achieve the level of NAA 360º Mission Sponsor or NAA 360º Partner. Both levels offer unparalleled benefits as noted in the following page.
Earn NAA 360º Points byParticipating in the Following:
NAA 360º Recognition Levels
� NAA Exhibits
� NAA Sponsorship
� NAA Advertising
� NAA Event Full Conference
Registrations
� NAA National Supplier Council Dues
� NAAEI & NAA Better Government
Fund Contributions
� NAA Projects
NAA 360º INFORMATION
NAA 360º BENEFITS
Supplier-partners are recognized on a calendar year based on commitments and actual spending in the above categories.
www.naahq.org/partner/sponsor
*Each dollar spent equals one point.
MISSION SPONSOR
150,000 – 299,999 points
PARTNER
300,000 or more points
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
NAA 360º PROGRAM BENEFITSSponsorship Benefits NAA 360º Mission Sponsor
(150,000-299,999 points)NAA 360º Partner(300,000+ points)
# of Program Participants Unlimited Unlimited
Year-Round Recognition—Logo on www.naahq.org Within the Site Home Page
Interview or Content on NAA Video Channel on www.naahq.org 1x a Year 2x a Year
NAA Industry Insider Recognition Feature Content Download1x year
Feature Content Download2x a year
NAA Winter & Fall Board Reception Invitations(January & October 2014)
Two (2) IndividualsPer Company
Three (3) IndividualsPer Company
NAA Capitol Conference, Education Conference & Expositionand Assembly of Delegates Board Reception Invitations
Two (2) IndividualsPer Company
Three (3) IndividualsPer Company
NAA Capitol Conference Sponsor (Overall Recognition) Yes Yes
NAA Assembly of Delegates Sponsor (Overall Recognition) Yes Yes
NAA Assembly of Delegates Installation Dinner Tickets Four (4) Eight (8)
2014 NAA Education Conference & Exposition Benefits
2015 NAA Education Conference & ExpositionPriority Booth Selection Yes Yes
Company Description/Profile Sponsor Recognition Yes Yes
Priority Hotel Room Block Yes Yes
Complimentary Full Conference Access Registrations Four (4) Five (5)
Sponsor Ribbons to Wear with Registration Badges for Company Employees Yes Yes
Scholarship Full Conference Registrations (qualifying are companies who have not attended in the last 5 years) Two (2) Four (4)
Onsite Program Guide Advertisement Full Page Full Page
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
QUESTIONS? WE’RE HERE TO HELP!
NAA 360º PROGRAM BENEFITS2014 NAA Education Conference & Exposition Benefits
NAA 360º Mission Sponsor(150,000-299,999 points)
NAA 360º Partner(300,000+ points)
Booth Space Highlighted in Onsite Program Guide Yes Yes
NAA Today Show Daily Advertisement 1/4 Page 1/2 Page
VIP Passes for Photo Ops with General Session Speakers (when possible) Two (2) Three (3)
Sponsor Signage at Booth in NAA Exposition Yes Yes
VIP Seating at Three (3) General Sessions Three (3) Seats Five (5) Seats
Recognition at Friday General Session Yes Yes
Use of Onsite Private Meeting Space Yes Yes
Access to Attendee CEO Lounge Yes Yes
Margaret Core, CAEAVP, Strategic Sales Initiatives
Heather Teplitz, CEMSr. Manager, Exhibits & Sponsorship
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JOIN TODAY AND GET ACCESS TO EXCLUSIVE BENEFITS AND OPPORTUNITIES.
NAA NATIONAL SUPPLIERS COUNCIL
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
BECOME A MEMBER OF THE NATIONAL SUPPLIERS COUNCILThe NAA created the National Suppliers Council (NSC) in 1979 to continue the development of a strong relationship between the multifamily housing industry and national businesses and corporations that supply goods and services to the apartment industry. Prior to becoming an NSC member, you must become a member of NAA through your local affiliate.
Join today for just $1,700 per year!
2014 NATIONAL SUPPLIERS COUNCIL EXECUTIVE COMMITTEE
NSC Council Members at LargePhil Bogucki, Azuma | Michelle Childers, Apartment Finder | Brigitta Eggleston, Yardi
Charles Stroud, CAS, Coinmach | Mary Walsh, RealPage
Vice ChairmanTony Sculthorpe, Coinmach
Past ChairDave Schwehm, Time Warner
ChairmanPeter Regules, CORT
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
NSC MEMBERSHIP BENEFITS
� units introductory article. As a new member of the NSC, your company will have a one-time opportunity to be introduced to our membership in units Magazine.
� NSC Directory of products and services. In the back of each issue of units, you will find company listings and contact information for all NSC members, organized by business category.
� Subscription to units Magazine. NSC member contacts receive a complimentary subscription. Additional subscriptions are available to members for $28 each.
units Magazine
� Priority booth selection. NSC members approved prior to the Education Conference & Exposition will receive priority booth selection for future Expositions based on their number of years as an NSC member and years exhibiting consecutively. To receive this benefit, the NSC member company must be in good standing with NAA, have exhibited consecutively each year of their membership and must sign-up within 30 days of the current year’s conference.
� Additional recognition. NSC members stand out from the other suppliers with special signage on the trade show floor and additional designations in exhibitor descriptions.
NAA Education Conference & Exposition
NSC members are given the opportunity to serve as NAA committee liaisons. By having an NSC liaison on every NAA committee, council members are given the opportunity to keep in touch with all aspects of NAA and its members. The NSC Executive Committee appoints NSC liaisons. We encourage you to participate in this unique opportunity. There’s no better way to learn about the needs of our members and get acquainted with association leaders than through committee involvement.
Committee Involvement
For more information, contact NAA’s Margaret Core at 703-797-0654 or email [email protected].
The official NAA Supplier Buyers Guide is located on the homepage of the NAA Web site: www.naahq.org. The NAA owner and management company member can find all the product/services they need all over the country. They can just click on the Buyers Guide icon and search away.
As a benefit of being an NSC member, each company is given the use of the NSC Partner logo to be placed next to their company name. If the NSC member would like the additional opportunity to include their company logo it is just $395.
NAA Online Buyer’s Guide
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BUILD YOUR BRAND. BUILD YOUR BUSINESS.2014 SUPPLIER PARTNER GUIDE
NSC OPTIONAL BENEFITS
The NAA list contains information on more than 50,000 multihousing professionals and is only available to National Supplier Council Members for an additional fee. You have the opportunity to rent the NAA mailing list an unlimited number of times throughout the year to market your latest products and services.
NAA protects the privacy of our members and will only send mailing lists to a bonded mail house. Samples of your mailing pieces must be sent to NAA for approval. The mailing list cannot be sent directly to NSC members. Rentals are for one-time use only and you must allow 5 days for processing.
NAA Mailing List
� Additional categories. You may also be listed in up to two additional categories in the NSC directory in units Magazine. Published 12 times a year, this gives you added exposure throughout the year.
NSC Directory Added Value
Multifamily housing owners, managers and developers use the NAA Online Buyers Guide to cut through the clutter of traditional search engine results. This valuable resource enables property managers to find the products and services they are looking for, through either a keyword, or category-specific search.
Suppliers receive a free basic listing which includes the company name, address, phone and fax. Additional upgrade packages start at just $395 for an entire year and include a logo, description, Web links, and much more.
To discuss your listing options, please contact Multiview at 800-816-6710 or email [email protected].
NAA Online Buyers Guide
For more information, contact NAA’s Margaret Core at 703-797-0654 or email [email protected].
NAA ADVERTISING SALESLIZ BARRETT, NATIONAL SALES MANAGER301-215-6710 EXT. 114FAX [email protected]
NAA HEADQUARTERS4300 WILSON BLVD., SUITE 400ARLINGTON, VA 22203703-518-6141FAX 703-248-9441WWW.NAAHQ.ORG
SALES CUSTOMER [email protected]