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2012 Anthony Rd. Burlington, NC Crisis Communications Notification Message Templates

2014 GTCC Emergency Notification Messages

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Page 1: 2014 GTCC Emergency Notification Messages

2012 Anthony Rd. Burlington, NC

Crisis Communications Notification Message Templates

Page 2: 2014 GTCC Emergency Notification Messages

Crisis Communications Notification Message Templates

TABLE OF CONTENTS

PAGE

Document Control 2

Section 1: Introduction 3

Section 2: Incident Notification Message Matrix 5

Section 3: Crisis Communications Do’s and Don’ts 6

Section 4: Emergency Notification Message Templates

o Active Shooter/Armed Individual 7

o Bomb Threat/Suspicious Package 8

o Child Abduction 9

o Civil Disturbance 10

o Fire/Gas Leak/Structural Damage 11

o Flooding 12

o Hazardous Materials Incident 13

o Hurricane/Tropical Storm Warning 14

o Railway Accident 15

o Tornado Warning 16

o Violent Crime 18

Section 5: Urgent and Important Notification Message Templates

o Accidental Death 19

o Class Cancellation 21

o Hurricane/Tropical Storm Watch 22

o Major Traffic Accident 23

o Missing Person/Child 24

o Power Outage 25

o Severe Winter Weather 26

o Tornado Watch 27

Section 6: All Clear Notification Message Templates 28

Section 7: Test Notification Message Templates 29

1DRAFT 4/27/23 3:49 AM

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Crisis Communications Notification Message Templates

DOCUMENT CONTROL

Version: December 2013

Last Update By: EnviroSafe

Distribution To: Stan TurbevilleDirector of Marketing and Public Information

2DRAFT 4/27/23 3:49 AM

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Crisis Communications Notification Message Templates

SECTION 1: INTRODUCTION

Communications from GTCC administration prior to, during, and after an incident are critical to protecting the GTCC community. Emergency notification messages for GTCC are intended to guide the college in expediting emergency information to students, faculty and staff and serve as an adjunct to the GTCC emergency response plan. Notification messages will range from those providing “information” to others that will require recipients to “take action.” Lives will depend on clear and concise messaging in the early stages of response to an emergency situation.

Use of the GTCC emergency notification system should consider several requirements. These include:

The population and location of students, faculty and staff that require notification. Notifications may be limited to an individual GTCC campus, portion of a campus or a building.

The urgency of the situation. This will dictate the timing of notification. For example: notification of a fire, active shooter or tornado warning should be made in less than 10 minutes. Other hazards such as winter weather advisories, hurricane watches or other incidents may be delayed until timing is appropriate such as between class periods or at the end of a class day. See Section 2 for examples.

Length of messages about an incident. The communications channel being used to deliver the message will dictate details/message length. Messages such as those delivered by Twitter are limited to 140 characters and spaces while e-mails may have more detail. Messages through systems such as outdoor verbal warning systems should also be kept short and repeated in order to be understood and reach a large audience.

The campus emergency notification system exists of the following channels: E2Campus Social Media (Cell phone text, Twitter, Facebook) E-mail Employee telephone screen messages Computer screens Internal video monitors External video monitors Campus switchboard (for external callers) Campus switchboard voicemail message Mass notification warning system

The message templates provided should not be considered all-inclusive and must be adapted as necessary for each type of incident or situation. Information contained in these templates may be modified or deleted as appropriate, but should follow the following guidelines:

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Crisis Communications Notification Message Templates

Text, E2Campus, Twitter messages will be no more than 140 characters in length – including spaces - to meet Twitter requirements and expedite message delivery. Links to additional detail about the situation may be embedded in the message if space allows. Where bracketed [ xxx ] text exists in the templates, complete the message using the text as a guide, but remember the text can be NO LONGER than 140 characters and spaces.

Employee cell phone screens may be used for very brief (xx character – information TBD from campus) messages.

Facebook posts will typically be the same length as those for text messages (140 characters). However, in certain situations where more detail is appropriate to convey “tone” such as in an accidental death, Facebook posts will align with messages used for e-mails and internal monitors.

E-mail, computer screen, internal monitor messages will be similar subject matter to text messages, but may provide additional detail and links to additional information if appropriate and available. Length should still be kept to a minimum.

External video monitor messages are limited to 60 characters. A standard message will be used on these monitors directing viewers to call xxx-xxxx for details.

Switchboard messages for recorded voicemail messages and live operator interaction with callers will be similar to the language in e-mail messages. Switchboard operators should not provide any additional information until authorized by campus officials.

Computer screen and internal monitor messages will be similar in length to text messages, but are scrolling.

Mass Notification Warning System messages must be modified per the MNWS contractor. Messages will be modeled after text message templates, but may need to be modified for length.

Press releases are for use after emergency notifications have been made. Press releases may be used during an event or following an event’s conclusion. Even if a press conference is held, a press release should be considered for providing information to media not in attendance to ensure the college’s messages are conveyed.

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Crisis Communications Notification Message Templates

SECTION 2: INCIDENT NOTIFICATION MESSAGE MATRIX

Incident Notification Message Matrix*

Time Period During Which Initial Notification is to Be MadeEvent Immediate

<10 min.Urgent<1 hour

Important<2 hours

Active Shooter/ Armed Individual

X

Bomb Threat/ Suspicious Package

X

Child Abduction X XCivil Disturbance XFire/Gas Leak/Structural Damage

X

Flooding XHazardous Materials Incident

X

Hurricane/ Tropical Storm Warning

X

Railway Accident XTornado Warning XViolent Crime XAccidental Death XClass Cancelation X XHurricane/Tropical Storm Watch

X

Major Traffic Accident

X X

Missing Person/ Child

X X

Power Outage XSevere Winter Weather

X X

Tornado Watch X

* Some incidents are shown in more than one column. Timing of notification of these events should be evaluated based on severity or urgency of needed notification to save lives or avoid disruption of college operations.

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Crisis Communications Notification Message Templates

SECTION 3: Crisis Communications Do’s and Don’ts

Dos: Develop and exercise a plan and then respond as you exercise Tell the truth Announce bad news yourself and then maintain control of the message Act fast – Response during the first hour of trauma - the “Golden Hour” - is critical

for survival no matter if physical injury to a person or damage to an organizations reputation

Demonstrate concern Be yourself Remain calm Be concise Release only confirmed facts Anticipate questions and develop answers Develop a consistent response Return all calls from the media as soon as possible Provide updates to students, faculty, staff, media, families and friends Designate a spokesperson and, whenever possible, refer inquires to that person. If

not possible, always speak with one voice through consistent message development and control

Correct erroneous information and rumors with current and accurate information Debrief, evaluate, adjust your plan and exercise again

Don’ts: Don't place blame Don't be defensive Don't speculate Don't overstate or understate Don't ever use the words "NO COMMENT" Don't give an exclusive to one journalist while in the crisis Don't be thrown by hostile questions or aggressive reporters Don't reveal proprietary or confidential information Don't talk "off the record" - assume everything you say will be printed or

broadcasted Don't rely on just one platform- utilize all traditional, social media, multimedia and

other avenues available

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SECTION 4: Emergency Notifications

Message templates for EMERGENCY notifications using GTCC communications channels

ACTIVE SHOOTER/ARMED INDIVIDUAL

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! An individual with a weapon has been seen on the

GTCC [campus]. Go to the nearest room, lock door and await

further instructions.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! An individual with a weapon has been seen on the

GTCC [campus]. If you are on campus, go to the nearest room,

lock the door and await further instructions. If you are not on

campus, stay away until notified of an “all clear” from campus

officials or local authorities. For updates, go to www.GTCC.com.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent message

from GTCC. An individual with a weapon has been seen on the

GTCC [campus]. If you are on campus, go to the nearest room,

lock the door and await further instructions. If you are not on

campus, stay away until notified of an “all clear” from campus

officials or local authorities. This is not a drill. For updates, go to

www.GTCC.com.

SWITCHBOARD An individual with a weapon has been seen on the GTCC

[campus]. If you are on campus, go to the nearest room, lock the

door and await further instructions. If you are not on campus,

stay away until notified of an “all clear” from campus officials or

local authorities. For updates, go to www.GTCC.com.

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

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BOMB THREAT/SUSPICIOUS PACKAGE

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! GTCC has [received a bomb threat] [found a

suspicious package] at [building]. Evacuate if in that building.

Follow instructions from authorities.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! GTCC has [received a bomb threat] [found a

suspicious package] at [building]. You should evacuate if in that

building and follow instructions from authorities. All other

individuals should stay away from the area of [building]. Listen

for instructions from GTCC officials or local authorities. For

updates, go to www.GTCC.com.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent message

from GTCC. GTCC has [received a bomb threat] [found a

suspicious package] at [building]. You should evacuate if in that

building and follow instructions from authorities. All other

individuals should stay away from the area of [building]. If you

are not on campus, stay away until notified of an “all clear” from

campus officials or local authorities. This is not a drill. For

updates, go to www.GTCC.com.

SWITCHBOARD GTCC has [received a bomb threat] [found a suspicious package]

at [building]. You should evacuate if in that building and follow

instructions from authorities. All other individuals should stay

away from the area of [building]. If you are not on campus, stay

away until notified of an “all clear” from campus officials or local

authorities. For updates, go to www.GTCC.com.

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

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CHILD ABDUCTION

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! A child abduction has been reported [near, on] the

GTCC [campus]. See www.GTCC.com for details. Call 911 with

information.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! A child abduction has been reported [near, on] the

GTCC [campus]. The child’s name is [name]. [He/She] is

[description – age, race, clothing, etc.]. [He/She] was last seen

[location]. [He/She] may be in the company of [name,

description] and may be riding in a [vehicle description]. Go to

www.GTCC.com for further details. Call 911 with any

information.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent message

from GTCC. A child abduction has been reported [near, on] the

GTCC [campus]. The child’s name is [name]. [He/She] is

[description – age, race, clothing, etc.]. [He/She] was last seen

[location]. [He/She] may be in the company of [name,

description] and may be riding in a [vehicle description]. Go to

www.GTCC.com for further details. Call 911 with any

information.

SWITCHBOARD A child abduction has been reported [near, on] the GTCC

[campus]. The child’s name is [name]. [He/She] is [description –

age, race, clothing, etc.]. [He/She] was last seen [location].

[He/She] may be in the company of [name, description] and may

be riding in a [vehicle description]. Go to www.GTCC.com for

further details. Call 911 with any information.

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

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CIVIL DISTURBANCE

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! A civil disturbance is occurring on the GTCC

[campus] in the area of [building]. [If you are inside, shelter in

place] [Leave that area immediately].

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! A civil disturbance is occurring on the GTCC

[campus] in the area of [building]. [If you are inside, stay where

you are] [Leave that area immediately]. All other individuals

should stay away from the area of [building]. Follow instructions

from GTCC officials or local authorities. For updates, go to

www.GTCC.com.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent message

from GTCC. A civil disturbance is occurring on the GTCC

[campus] in the area of [building]. [If you are inside, stay where

you are] [Leave that area immediately] All other individuals

should stay away from the area of [building]. Follow instructions

from GTCC officials or local authorities. This is not a drill.

SWITCHBOARD A civil disturbance is occurring on the GTCC [campus] in the area

of [building]. [If you are inside, stay where you are] [Leave that

area immediately] All other individuals should stay away from

the area of [building]. Follow instructions from GTCC officials or

local authorities.

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

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FIRE/GAS LEAK/STRUCTURAL DAMAGE

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! [A] [Fire, Gas Leak, Structural Damage] is reported

at GTCC [building]. Evacuate if you are in the building. If not in

the area, stay clear.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! [A] [Fire, Gas Leak, Structural Damage] has been

reported on the GTCC [campus] in the [building]. If you are in

the [building], you should evacuate immediately. If you are not

in the area of [building], stay clear so that emergency services

can respond. Follow all instructions from GTCC officials or local

emergency authorities. For updates, go to www.GTCC.com.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent message

from GTCC. [A] [Fire, Gas Leak, Structural Damage] has been

reported on the GTCC [campus] in the [building]. If you are in

the [building], you should evacuate immediately. If you are not

in the area of [building], stay clear so that emergency services

can respond. Follow all instructions from GTCC officials or local

emergency authorities. This is not a drill. For updates, go to

www.GTCC.com.

SWITCHBOARD [A] [Fire, Gas Leak, Structural Damage] has been reported on the

GTCC [campus] in the [building]. If you are in the [building], you

should evacuate immediately. If you are not in the area of

[building], stay clear so that emergency services can respond.

Follow all instructions from GTCC officials or local emergency

authorities. This is not a drill. For updates, go to www.GTCC.com.

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

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FLOODING

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! Flooding is occurring on [road] at GTCC [campus]].

Avoid this area.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! Flooding is occurring on [road] at GTCC [campus]].

Avoid this area. If in the area, use another route or wait until

flooding recedes. Follow all instructions from GTCC officials or

local emergency authorities. For updates, go to www.GTCC.com.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent message

from GTCC. Flooding is occurring on [road] at GTCC [campus]].

Avoid this area. If in the area, use another route or wait until

flooding recedes. Follow all instructions from GTCC officials or

local emergency authorities. For updates, go to www.GTCC.com.

SWITCHBOARD Flooding is occurring on [road] at GTCC [campus]]. Avoid this

area. If in the area, use another route or wait until flooding

recedes. Follow all instructions from GTCC officials or local

emergency authorities. For updates, go to www.GTCC.com.

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

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HAZARDOUS MATERIALS INCIDENT

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! A hazardous materials spill has occurred near

GTCC [campus]. Prepare to evacuate area. Follow instructions

from authorities.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! A hazardous materials incident has occurred near

GTCC [campus]. If you are in this area, prepare to evacuate. If not

in this area, stay away so emergency services can respond.

Follow all instructions from GTCC officials or local emergency

service authorities. For updates, go to www.GTCC.com.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent message

from GTCC. A hazardous materials incident has occurred near

GTCC [campus]. If you are in this area, prepare to evacuate. If not

in this area, stay away so emergency services can respond.

Follow all instructions from GTCC officials or local emergency

service authorities. For updates, go to www.GTCC.com.

SWITCHBOARD A hazardous materials incident has occurred near GTCC

[campus]. If you are in this area, prepare to evacuate. If not in

this area, stay away so emergency services can respond. Follow

all instructions from GTCC officials or local emergency service

authorities. For updates, go to www.GTCC.com.

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

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HURRICANE/TROPICAL STORM WARNING

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! A [hurricane, tropical storm) warning has been

issued for our area. Visit www.GTCC.com for details.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! A [hurricane, tropical storm) warning has been

issued for our area. A warning means [hurricane, tropical

storm] conditions are expected within the next 36 hours.

During the storm:

Stay indoors and away from windows and glass doors.

Keep curtains and blinds closed. Take refuge in a small

interior room, closet or hallway on the lowest level.

Avoid elevators.

For updates visit www.GTCC.com and listen to local television

and radio stations.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent message

from GTCC. A [hurricane, tropical storm) warning has been

issued for our area. A warning means [hurricane, tropical storm]

conditions are likely. For additional information and updates

visit www.GTCC.com and listen to local television and radio

stations.

SWITCHBOARD A [hurricane, tropical storm) warning has been issued for our

area. A warning means [hurricane, tropical storm] conditions

are likely. For additional information and updates visit

www.GTCC.com and listen to local television and radio stations.

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

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RAILWAY ACCIDENT

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! A railway accident has occurred [on/near] the

GTCC [campus]. See www.GTCC.com or dial XXX-XXXX for more

information.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! A railway accident has occurred [on/near] the

GTCC [campus]. Campus traffic [is not affected] [is affected in the

area of (location)]. Local emergency services [have been

notified] [are on scene]. If you are in the area, follow the

direction of GTCC officials or local authorities. If you are not in

the area, stay away. See www.GTCC.com or dial XXX-XXXX for

more information.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent message

from GTCC. A railway accident has occurred [on/near] the GTCC

[campus]. Campus traffic [is not affected] [is affected in the area

of (location)]. Local emergency services [have been notified]

[are on scene]. If you are in the area, follow the direction of

GTCC officials or local authorities. If you are not in the area, stay

away. See www.GTCC.com or dial XXX-XXXX for more

information.

SWITCHBOARD A railway accident has occurred [on/near] the GTCC [campus].

Campus traffic [is not affected] [is affected in the area of

(location)]. Local emergency services [have been notified] [are

on scene]. If you are in the area, follow the direction of GTCC

officials or local authorities. If you are not in the area, stay away.

See www.GTCC.com or dial XXX-XXXX for more information.

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

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TORNADO WARNING

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! A tornado warning has been issued for the GTCC

[campus] area. Take shelter immediately!

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! A tornado warning has been issued for the GTCC

[campus] area. Take shelter immediately! If there is no basement

in your building, go to the center of an interior room on the

lowest level (closet, interior hallway) away from corners,

windows, doors, and outside walls. In a high-rise building, go to

a small interior room or hallway on the lowest floor possible. Put

as many walls as possible between you and the outside. Do not

open windows. If possible, get under a sturdy table and use your

arms to protect your head and neck.

If in a trailer or mobile classroom, get out immediately and go to

the lowest floor of a sturdy, nearby building or a storm shelter.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent

message from GTCC. A tornado warning has been issued for

the GTCC [campus] area. You should take shelter

immediately! If there is no basement in your building, go to

the center of an interior room on the lowest level (closet,

interior hallway) away from corners, windows, doors, and

outside walls. In a high-rise building, go to a small interior

room or hallway on the lowest floor possible. Put as many

walls as possible between you and the outside. Do not open

windows. If possible, get under a sturdy table and use your

arms to protect your head and neck.

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TORNADO WARNING (CONT.)

COMMUNICATIONSCHANNEL

MESSAGE

SWITCHBOARD A tornado warning has been issued for the GTCC [campus] area.

You should take shelter immediately! If there is no basement in

your building, go to the center of an interior room on the lowest

level (closet, interior hallway) away from corners, windows,

doors, and outside walls. In a high-rise building, go to a small

interior room or hallway on the lowest floor possible. Put as

many walls as possible between you and the outside. Do not

open windows. If possible, get under a sturdy table and use your

arms to protect your head and neck.EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

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19DRAFT 4/27/23 3:49 AM

VIOLENT CRIME

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! Police are investigating an incident on the GTCC

[campus]. Avoid the area. More information when available at

www.GTCC.com.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! Police are investigating an incident on the GTCC

[campus] at [building, location]. You should avoid the area until

further notice. More information will be provided when

available at www.GTCC.com.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent message

from GTCC. Police are investigating an incident on the GTCC

[campus] at [building, location]. You should avoid the area until

further notice. More information will be provided when

available at www.GTCC.com.

SWITCHBOARD Police are investigating an incident on the GTCC [campus] at

[building, location]. You should avoid the area until further

notice. More information will be provided when available at

www.GTCC.com.

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

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Crisis Communications Notification Message Templates

SECTION 5: Urgent and Important Notifications

Message templates for situations requiring URGENT or IMPORTANT notification to students, faculty and staff at GTCC

ACCIDENTIAL DEATH

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

E2CAMPUS

At [time] [today or date], an accident at the GTCC [campus]

resulted in the death of [a/number] of GTCC [student(s),

employee(s), individual(s)]. See www.GTCC.com.

E-MAIL

FACEBOOK

COMPUTER SCREENS

INTERNAL MONITORS

At [time] [today or date], an accident at the GTCC [campus]

resulted in the death of [a/number] of GTCC [student(s),

employee(s), individual(s)]. GTCC and local emergency

personnel responded to the accident. Identity[ies] of the

accident victim[s] [is/are] being withheld [at the request of local

authorities] or [until family(ies) (is/are) notified]. GTCC

[and/or] local officials will provide further information when

available.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent message

from GTCC. At [time] [today or date], an accident at the GTCC

[campus] resulted in the death of [a/number] of GTCC

[student(s), employee(s), individual(s)]. GTCC and local

emergency personnel responded to the accident. Identity[ies] of

the accident victim[s] [is/are] being withheld [at the request of

local authorities] or [until family(ies) (is/are) notified]. GTCC

[and/or] local officials will provide further information when

available.

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ACCIDENTIAL DEATH (CONT.)

COMMUNICATIONSCHANNEL

MESSAGE

SWITCHBOARD At [time] [today or date], an accident at the GTCC [campus]

resulted in the death of [a/number] of GTCC [student(s),

employee(s), individual(s)]. GTCC and local emergency

personnel responded to the accident. Identity[ies] of the

accident victim[s] [is/are] being withheld [at the request of local

authorities] or [until family(ies) (is/are) notified]. GTCC

[and/or] local officials will provide further information when

available.

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

21DRAFT 4/27/23 3:49 AM

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Crisis Communications Notification Message Templates

CLASS CANCELLATION

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! [All] GTCC [Day, Evening] classes have been

cancelled due to [reason for cancellation]. (If appropriate) Staff

should report at their normal time, safety permitting. OR – All

GTCC offices are also closed.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! [All] GTCC [Day, Evening] classes have been

cancelled due to [reason for cancellation]. Staff should report at

their normal time, safety permitting. OR – All GTCC offices are

also closed. For additional information and updates go to the

GTCC web site www.GTCC.com.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with a message

concerning class cancellations for GTCC. [All] GTCC [Day,

Evening] classes have been cancelled due to [reason for

cancellation]. Staff should report at their normal time, safety

permitting. OR – All GTCC offices are also closed. For additional

information and updates go to the GTCC web site

www.GTCC.com and listen to local television and radio stations.

SWITCHBOARD [All] GTCC [Day, Evening] classes have been cancelled due to

[reason for cancellation]. Staff should report at their normal

time, safety permitting. OR – All GTCC offices are also closed. For

additional information and updates go to the GTCC web site

www.GTCC.com and listen to local television and radio stations.

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

22DRAFT 4/27/23 3:49 AM

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Crisis Communications Notification Message Templates

HURRICANE/TROPICAL STORM WATCH

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! A [hurricane, tropical storm) watch has been

issued for our area. For updates visit www.GTCC.com and

monitor local TV and radio.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! A [hurricane, tropical storm] watch has been

issued for our area. A watch means [hurricane, tropical storm]

conditions are possible within the next 48 hours. For updates

visit www.GTCC.com and listen to information provided by local

officials on local television and radio stations.

For additional safety information visit

www.ready.gov/hurricanes.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent message

from GTCC. A [hurricane, tropical storm) watch has been issued

for our area. A watch means [hurricane, tropical storm]

conditions are possible within the next 48 hours. For updates

visit www.GTCC.com and listen to information provided by local

officials on local television and radio stations.

SWITCHBOARD A [hurricane, tropical storm) watch has been issued for our area.

A watch means [hurricane, tropical storm] conditions are

possible within the next 48 hours. For updates visit

www.GTCC.com and listen to information provided by local

officials on local television and radio stations.

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

23DRAFT 4/27/23 3:49 AM

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Crisis Communications Notification Message Templates

MAJOR TRAFFIC ACCIDENT

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! A major traffic accident has occurred at [location]

[on/near] the GTCC [campus]. Seek alternate route and stay

away from area.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! A major traffic accident has occurred at [location]

[on/near] the GTCC [campus]. Students and staff should seek an

alternate route to and from this area and follow directions from

GTCC officials or local authorities. If not in the area, stay away

and allow emergency services personnel to work safely. For

updates visit www.GTCC.com.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent message

from GTCC. A major traffic accident has occurred at [location]

[on/near] the GTCC [campus]. Students and staff should seek an

alternate route to and from this area and follow directions from

GTCC officials or local authorities. If not in the area, stay away

and allow emergency services personnel to work safely. For

updates visit www.GTCC.com.

SWITCHBOARD A major traffic accident has occurred at [location] [on/near] the

GTCC [campus]. Students and staff should seek an alternate

route to and from this area and follow directions from GTCC

officials or local authorities. If not in the area, stay away and

allow emergency services personnel to work safely. For updates

visit www.GTCC.com.

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

24DRAFT 4/27/23 3:49 AM

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Crisis Communications Notification Message Templates

MISSING PERSON/CHILD

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! A [person/child] has been reported missing [near,

on] the GTCC [campus]. www.GTCC.com for details. Call 911

with information.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! A [person/child] has been reported missing [near,

on] the GTCC [campus]. The [person/child] is [description – age,

race, clothing, etc.] and was last seen [location].

Go to www.GTCC.com for further details. Call 911 with any

information you may have concerning the missing

[person/child].

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent message

from GTCC. A [person/child] has been reported missing [near,

on] the GTCC [campus]. The [person/child] is [description – age,

race, clothing, etc.] and was last seen [location].

Go to www.GTCC.com for further details. Call 911 with any

information you may have concerning the missing

[person/child].

SWITCHBOARD A [person/child] has been reported missing [near, on] the GTCC

[campus]. The [person/child] is [description – age, race,

clothing, etc.] and was last seen [location].

Go to www.GTCC.com for further details. Call 911 with any

information you may have concerning the missing

[person/child].

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

25DRAFT 4/27/23 3:49 AM

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Crisis Communications Notification Message Templates

POWER OUTAGE

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! A power outage has occurred at

[location/building/campus]. Officials have been notified. (If

appropriate) [location] is being evacuated.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! A power outage has occurred at [location]. Officials

have been notified. (If appropriate) [location/building/campus]

is being evacuated until power is restored. Updates will be

posted as available on www.GTCC.com or may be obtained by

calling xxx-xxxx.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent message

from GTCC. A power outage has occurred at [location]. Officials

have been notified. (If appropriate) [location/building/campus]

is being evacuated until power is restored. Updates will be

posted as available on www.GTCC.com. We will also update this

telephone message as updates are available.

SWITCHBOARD A power outage has occurred at [location]. Officials have been

notified. (If appropriate) [location/building/campus] is being

evacuated until power is restored. Updates will be posted as

available on www.GTCC.com and available on the campus voice

message system at XXX-XXXX

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

26DRAFT 4/27/23 3:49 AM

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Crisis Communications Notification Message Templates

SEVERE WINTER STORM

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! A severe winter storm is affecting our area. Stay off

highways. Additional information posted at www.GTCC.com.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! A severe winter storm is affecting our area. Stay off

highways. Any urgent information concerning class schedules or

other impacts from the storm will be sent by the GTCC

emergency notification system. Updated information will be

posted on www.GTCC.com.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent message

from GTCC. A severe winter storm is affecting our area. Stay off

highways. Any urgent information concerning class schedules or

other impacts from the storm will be sent by the GTCC

emergency notification system. Updated information will be

posted on www.GTCC.com.

SWITCHBOARD A severe winter storm is affecting our area. Stay indoors and off

highways. Any urgent information concerning class schedules or

other impacts from the storm will be sent by the GTCC

emergency notification system. Updated information will be

posted on www.GTCC.com.

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

27DRAFT 4/27/23 3:49 AM

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Crisis Communications Notification Message Templates

TORNADO WATCH

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! A tornado watch has been issued for our area. For

updates visit www.GTCC.com and monitor local TV and radio.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! A tornado watch has been issued for our area. A

watch means weather conditions are favorable for the

development of severe thunderstorms capable of producing

tornadoes. For updates visit www.GTCC.com and monitor local

television and radio stations. For additional safety information

visit http://www.ready.gov/tornadoes.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent

message from GTCC. A tornado watch has been issued for

our area. A watch means weather conditions are favorable for

the development of severe thunderstorms capable of producing

tornadoes. For updates visit www.GTCC.com and monitor

local television and radio stations.

SWITCHBOARD A tornado watch has been issued for our area. A watch means

weather conditions are favorable for the development of severe

thunderstorms capable of producing tornadoes. For updates

visit www.GTCC.com and monitor local television and radio

stations.

EXTERNAL MONITORS URGENT CAMPUS ALERT! DIAL XXX-XXXX FOR INFORMATION.

28DRAFT 4/27/23 3:49 AM

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Crisis Communications Notification Message Templates

SECTION 6: All Clear

Message templates for ALL CLEAR notifications using GTCC communications channels

ALL CLEAR

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! The [situation] at [location] is ALL CLEAR. See

www.GTCC.com for details.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! The [situation] at [location] is ALL CLEAR. You may

resume normal activities. Thank you for your cooperation during

this event. See www.GTCC.com for additional details.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL This is [name and title of GTCC official] with an urgent message

from GTCC. The [situation] at [location] is ALL CLEAR. You may

resume normal activities. Thank you for your cooperation during

this event. See www.GTCC.com for additional details.

SWITCHBOARD The [situation] at [location] is ALL CLEAR. You may resume normal

activities. Thank you for your cooperation. See www.GTCC.com for

additional details.

EXTERNAL MONITORS

CAMPUS ALERT IS ALL CLEAR. DIAL XXX-XXXX FOR

INFORMATION.

29DRAFT 4/27/23 3:49 AM

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Crisis Communications Notification Message Templates

SECTION 7: Test Notifications

Message templates for TEST notifications using GTCC communications channels

SYSTEM TEST

COMMUNICATIONSCHANNEL

MESSAGE

TEXT

TWITTER

FACEBOOK

E2CAMPUS

ATTENTION! This is a test of the GTCC emergency notification

system. This is only a test.

E-MAIL

COMPUTER SCREENS

INTERNAL MONITORS

ATTENTION! This is a test of the GTCC emergency notification

system. This is only a test. No action is required. Had this been an

actual emergency, you would have been given brief details of the

situation and instructed to visit www.GTCC.com and other

resources for additional information. This concludes the test of the

GTCC emergency notification system.

GTCC STAFF CELL PHONE SCREENS

TBD

VOICEMAIL N/A

SWITCHBOARD GTCC is conducting a test of the college’s emergency notification

system. This is only a test and no action is required.

EXTERNAL MONITORS

N/A

30DRAFT 4/27/23 3:49 AM