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creditunionmagazine.com
Reach the largest credit union subscription base through the largest association in the industry.
Target your audience via multiple formats:
• Digital Media
• Website
• Lead Generation
• Innovative E-Newsletters
• Webcast
• Tablet App
• Custom Surveys
• Specialty Reports
• Private Events
2014 Credit Union Magazine Media Planner
37% President/CEO and Management
67% Executives with VP title and higher
20,000+ print and digital readers
Dear Credit Union Business Partner,Thank you for choosing Credit Union Magazine as your partner for getting your
message heard across the credit union movement. We are proud to say that
after more than 75 years of publishing, Credit Union Magazine has the most
paid readers of any credit union print publication. We take our role as the most
read credit union publication very seriously. It is our continued commitment
to provide the most comprehensive and leading-edge content of any credit
union publication.
We’re reaching out to our readership with new, creative ideas to make sure
your message reaches the maximum number of credit union decision makers.
Through an integrated approach to your brand’s marketing, we fuse your
campaign with the Credit Union Magazine name to build your messaging
around a foundation of credibility and trust.
On the advertising front, we are focused on custom programs to meet your
objectives. We want to give you a customized approach to position your
organization in the credit union environment via advertising and social media,
sponsorships and custom events, as well as opportunities to be featured in
special print and digital reports.
We take a consultative approach with your campaign and collaborate with you
every step of the way, employing market segmentation to ensure that your
message is being seen by the audiences that matter most to you.
Consider these advertising and sponsorship opportunities to build positive
exposure and brand recognition in the credit union marketplace.
We look forward to working with you.
Best regards,
Doug Benzine Vice President of Publishing Credit Union National Association 608-231-4039 [email protected]
2
3
Circulation Facts
Circulation Analysis and Comparison
14,6856,290
6,972420
3,9404,169
8,420500 7,861
222 6,593258
Paid
The FedCU ManagementCU BusinessCU JournalCU TimesCU Mag
Nonpaid
Source - Standard Rate & Data Service
Credit Union Magazine is not dues-based.
It is the largest paid subscription-based
circulation publication in the industry.
Credit Union Magazine’s circulation numbers are independently audited by BPA Worldwide. BPA Worldwide is the global industry resource for verified audience data and media knowledge. BPA-audited data provides media owners, advertisers and advertising agencies with independent assurance that they are reaching the right audiences.
Circulation Information
4
OTHER STAFF 1,954
BOARD CHAIR552
VP, BRANCH MANAGER, OTHER MANAGEMENT 6,299
DIRECTOR/BOARD MEMBER 4,453 21.2%
PRESIDENT/MANAGER/CEO 7,719 36.7%
Reader Profiles
OTHER WITH INFORMATON NOT
AVAILABLE37
0.2%30%
2.6%
9.3%
Reader Profile Information
Think Outside the BoxIf you have something in mind you would like to be doing with your ads and don’t see it offered, just let us know. We are always open to new ways we can help you promote your products and services. Be it regionally, to a specific job title, asset size— or some-thing else—we will do our best to make it happen! Also, watch for more information on web seminars and webcasts coming soon!
32% PASSED AN AD ALONG TO OTHERS
PACIFIC2,319
WEST NO. CENTRAL2,008
MOUNTAIN1,506
WEST SO. CENTRAL2,186
NEW ENGLAND1,506
MIDDLE ATLANTIC2,510
EAST NO. CENTRAL4,512
SOUTH ATLANTIC3,206
EAST SO. CENTRAL1,210
7%11%
Geographical Breakout of Qualified Circulation (for 5/13 Issue)
6%
10%
10%
12%
23%
6%
15%
Source - June 2013 BPA
5
2014 Editorial Calendar
*Readex Message Impact Study—Advertisers who place full- or half-page full-color ads in the February 2014 issue receive the Readex Message Impact Study. You’ll receive a free, comprehensive report that outlines readers’ reactions to your ads—along with comparisons to other ads—based on attention-getting ability, believability and information value.
JanuaryReservation Due 12/2/13Materials Due 12/5/13• Charting the Course for Tomorrow’s CUs
Strategies to shape success and profitability in IT, member engage-ment, and balance sheet performance
• Student Lending New opportunities to build careers and the lending portfolio
February*Reservation Due 1/2/14Materials Due 1/6/14Readex Message Impact Study*• Maneuvering through the New Mortgage Finance Landscape
Coping with new CFPB regulations and housing finance reform• Top Tech Trends for 2014
MarchReservation Due 1/31/14Materials Due 2/5/14Bonus distribution: CUNA Governmental Affairs Conference, Wash-ington, D.C.; CUNA Marketing and Business Development Council Conference, Orlando, FL• Legislative and Regulatory Compliance Overview • Best Practices in Big Data• Candidates for CU Hero of the Year• BYOD (bring your own device) Strategies, Tools, and Policies• How CUs Transform Their Communities
AprilReservation Due 2/28/14Materials Due 3/5/14Bonus distribution: CUNA HR /TD Council Conference, Fort Lauder-dale, FL; NACUSO Annual Conference, Lake Buena Vista, FL.• CUSOs: A system overview
Meeting new regulatory challenges while defining the future of member service and success, from lending technologies to insur-ance/investment services
• Getting the Most Out of Social Media
MayReservation Due 4/1/14Materials Due 4/4/14Bonus distribution: CUNA CFO Council Conference, Las Vegas, NV• Optimizing Balance Sheet Performance
Applying the right strategies and analytics to mitigate risk and enhance yield
• Credit Union Magazine’s Exclusive Tech Survey Results
JuneReservation Due 5/1/14Materials Due 5/3/14• Building the Next Generation of Mobile Payments
Exceeding member needs by deciphering the data of member purchasing and payment patterns
• Leveraging Operational Efficiencies to Improve the Bottom Line Operating in a low-rate environment, exploring new loan products and sources of noninterest income
JulyReservation Due 6/2/14 Materials Due 6/5/14Bonus distribution: CUNA America’s Credit Union Conference, San Francisco, CA; CUNA Management School, Madison, WI• The Volunteer Challenge
The evolving role and responsibility of volunteers; critical contribu-tors to growth and success
• Board Succession Planning • Safeguarding CU and Member Assets: Cybersecurity
AugustReservation Due 7/1/14Materials Due 7/3/14• Enterprise Risk Management Safeguarding operational integrity beyond fire walls, operations, and contingencies• Exclusive Results of CUNA’s Member and Nonmember Survey
SeptemberReservation Due 8/1/14Materials Due 8/5/14• Mobile and E-Services applications: Enhancing Member
Engagement• Branch Transformation
OctoberReservation Due 9/2/14Materials Due 9/5/14Bonus distribution: CUNA Community Credit Union & Growth Confer-ence, CUNA Technology Council Conference, Las Vegas, NV, CUNA Operations, Sales & Service Council Conference, Las Vegas, NV• The Credit Union Movement: Cooperating, Competing and
Winning Reaping the benefits of cooperation; improving financial literacy, business opportunities, and legislative/regulatory results
• Investment and Insurance Opportunities
Bonus Issue: CU Rock StarsInternational Credit Union Day, October 16, 2014Reservation Due 9/12/14Materials Due 9/15/14
NovemberReservation Due 10/1/14Materials Due 10/6/14Bonus distribution: CUNA Lending Council ConferenceBAI Retail Delivery Conference• Building an Enterprise-wide Electronic Delivery Strategy• Outlook 2015: Member & Business Lending• Exclusive Results of Credit Union Magazine’s Technology Survey
DecemberReservation Due 10/31/14Materials Due 11/5/14• Impacting the marketplace as a Community Development CU• Challenges and Opportunities for CU Growth in the New Year• Outlook 2015: Technology Spending Plans
6
Digital MagazineThe digital edition of Credit Union Magazine is a convenient resource for credit union executives who prefer to access information online. All ads that run in the print version of Credit Union Magazine are automatically included in the digital edition and the iPad® app at no charge. Your ad will include a link back to your website.
Digital & Mobile Editions
MobileSubscribers can now access the exclusive industry articles and thought-provoking insight they rely on most in the format they prefer with the mobile site. Get your message in front of top credit union leaders, even when they are on the go, by advertising within the mobile site. For a preview, scan the code or visit creditunionmagazine.com/mobile from your mobile device.
280 x 60 pixels
5,225DIGITAL SUBSCRIBERS
1,204AVERAGEMOBILE SITE IMPRESSIONS
iPadCredit union leaders can now access Credit Union Magazine on their iPad®! By advertising in the digital version of the magazine, your ad will also be placed within the iPad® app to reach readers how they most prefer. For a preview, download the iPad® app today. Scan the code with a QR code reader on your iPad® or visit creditunionmagazine.com/app.
June, 2013 BPA
Ad160 x 600
pixels
7
Leaderboard 1 728 x 90 pixels
Medium Rectangle 1300 x 250 pixels
Digital Ads
Topic PagesExclusively available, please ask.
Command attention with ads on the creditunionmagazine.com home and topic pages. With the right rail position, your ad will have 100% of readers’ interest.
Electronic Ad SpecificationsGIF, JPEG and SWF file formats accepted. Flash ads must be 50K or smaller in size. Use Flash versions 4 – 11.5. All SWF files require images, fonts embedded and click tags. All digital and print advertising must follow the General Conditions on page 15. Material deadline two weeks prior.
30,921AVERAGE PAGE VIEWS PER MONTH
8,655UNIQUE VISITORS
August, 2013
Leaderboard 2 728 x 90 pixels
300 x 250 pixels
Medium Rectangle 2
creditunionmagazine.com Ad Specifications
Horizontal Banner468 x 60 pixels
8
Credit Union Magazine AlertCredit Union Magazine Alerts are sent weekly via email to a subscriber list of approximately 13,000 credit union executives, managers and volunteers with an average open rate of 24% in 2013. Your message will be surrounded by Credit Union Magazine content and viewed by more than 3,000 credit union decision makers each week. Sent a day of the 1st week of the month.
Email Campaigns
Industry UpdateSponsor selects the send date. Sponsor-ships are sold based on complete media contracts and at the sole discretion of the publisher.
Industry Update=440 X 750 pixels-HTML format required, 100K maximum
Email File SpecificationsMedium Rectangle Ads=300 X 250 pixels, 40K Maximum Horizontal Banner Ad=468 X 60, 40K Maximum File Type: GIF or JPG (No Flash® files accepted). Animation: Up to three-frames, GIF or JPG, one rotation. Material Deadline: Two weeks prior to live/send date. Depending on the readers’ email program, some image displays may be limited.
Advertiser must disclose product/service being promoted prior to CUNA’s acceptance of the insertion order.
Medium Rectangle 1
300 x 250
Top 10 NewsSent a day of the 2nd week of the month.
Horizontal Banner 2468x 60 pixels
Web ExclusivesSent a day of the 3rd and 4th week of the month.
Horizontal Banner 1468 x 60 pixels
CUNA News NowCUNA News Now is the daily starting point news information service that credit union CEOs, volunteers and managers need to do their jobs. Be a part of the daily headlines by advertising in the morning send or the Live Wire (breaking news) in the afternoon update.
Medium Rectangle 2
300 x 250
Skyscraper 120 x 600 pixels
Horizontal Banner 1468 x 60 pixels
Horizontal Banner 2468x 60 pixels
9
Inserts & Cover Advertising OpportunitiesCredit Union Magazine Buyers’ GuideReach decision-makers through impactful advertising. All packages include an ad plus a 12-month online company listing.
Logo Company Description
Category Listings
Listing Size Price
Listing Only Name + contact
info1 2”x 1” $200
Option A ✓ (50 - 75 words) 1 2”x 3” $550
Option B ✓ (50 - 75 words) 3 2”x 3” $750
Option C ✓ (100 - 130 words) 4 2”x 4” $950
Option D ✓ (100 - 130 words) 5 2”x 4” $1,250
Buyers’ Guide sponsorship and other advertising opportunities are also available. For more information go to:
www.creditunionmagazine.com/buyersguide
Ad Size Category Listings Savings Price
Package 1 Includes Option A
1/3 Page
2.125” x 9.5”3 $750 $2,300
Package 2 Includes Option B
2/3 Page
4.25” x 9.5”4 $950 $3,800
Package 3 Includes Option C
Full Page
8.125” x 10.875”
(plus 0.125”
bleed)
5 $1,250 $5,500
Stick, tip or wrap your brand around Credit Union Magazine for maximum impact. Inserts, bellybands, dot whack cover stickers and cover wraps are available, but limited.
We know you, we know your credit union.
CU24.com
YOUR MESSAGE
YOUR MES-SAGE HERE
BellybandYour full-color art prints on the front of the bellyband. The 5" x 17 5/8" strip wraps around the magazine. The standard paper stock is white, glossy, 80# text.
Minimum 5,000—$4,900; full run—$7,900
Half Cover WrapYour full-color art prints on both sides of the cover wrap. The half wrap is 8" x 10 3/4" and extends vertically from the bind edge across the front and back half of the magazine. The standard paper stock is white, glossy, 80# text.
Minimum 5,000—$6,350; full run—$8,750
Cover TipCapture readers’ attention with the premium placement of a cover tip insert. The 7 7/8” x 10 5/8” card is affixed to the cover with releasable glue and can include a business reply card. Four-color artwork will be placed on one side, with black and white available on the other.
Minimum 5,000—$6,350; full run—$8,750
Dot WhackA dot whack is a 2” round sticker printed with your message on the magazine’s cover.
Minimum 5,000—$2,900; full run—$3,500
10
America’s Credit Union Conference (ACUC) June 29 – July 3, 2014, San Francisco, CA
America’s Credit Union Conference has emerged as the best event for credit unions to connect and collaborate with leaders and thinkers, inspiring fresh ideas and innovative action.
CUNA Community Credit Union & Growth ConferenceNovember 3 – 6, 2014, Las Vegas, NV
CUNA Community Credit Union & Growth Con-ference brings together passionate credit union peers and a lineup of forward-thinking speakers to develop ideas and lead bold strategies. Held in the fall of each year.
CUNA Governmental Affairs Conference (GAC) February 23-27, 2014, Washington, DC The Governmental Affairs Conference (GAC) offers credit unions and their business partners an opportunity to net-work with peers, hear from key legislative and political leaders and experience a variety of breakout sessions on issues most critical to you and the movement.
Ads in GAC Daily NewsThe Governmental Affairs Conference (GAC) offers advertisers excellent opportunities to be in front of an audience that includes credit union CEOs, senior staff and board members.
Maximize your credit union reach with special advertising, exhibit and sponsorship options at one of CUNA’s signature events.
CUNA Community
Credit Union & Growth
Conference
2013 Statistics • Number of attendees: 2,754 • Number of credit unions: 902 • Average asset size: $882 Million
2013 Statistics • Number of attendees: 800 • Number of credit unions: 346 • Average asset size: $898 Million
2013 Statistics • Number of attendees: 159 • Number of credit unions: 83 • Average asset size: $398 Million
Signature Events & Bonus Distribution
2,754
CUNA GOVERNMENTAL AFFAIRS CONFERENCE
ATTENDEES IN 2013
For more information on event exhibiting and sponsorships, visit promote.cuna.org.
11
Here’s a great way to connect with credit union directors, executives, frontline managers and staff. Your printed fliers can be inserted in newsletter mailings throughout the year. Up to three inserts are accepted per issue.
In October 2012, Hurricane Sandy
brought fl ooding and destruction to
credit unions and businesses along the
East Coast.
And in May, tornadoes ripped through
Oklahoma, decimating a Tinker Federal
Credit Union branch in Moore. Twenty-
two Tinker Federal employees and mem-
bers survived the destruction by following
the credit union’s disaster response plan
and huddling inside its vault (above).
Every credit union faces the risk
that a signifi cant weather event, system
failure, or unforeseen crisis could dis-
rupt operations.
That’s why credit union regulators
require all credit unions to have a disas-
ter response plan to ensure uninterrupted
service to members in those instances.
These events remind all staff of the
importance of regularly reviewing and
improving your credit union’s plan.
How to prepare Your credit union’s disaster response plan
should address the elements NCUA exam-
iners expect when they determine your
ability to “PREPARE” for a disruption in
service:
uPlanning: Ensuring members’ access
to fi nancial services;
uResources: Allocating suffi cient equip-
ment, supplies, and facilities;
uEvaluation: Testing contingencies for
all critical systems;
uPeople: Maintaining staff and offi cials’
readiness;
uAlliances: Establishing relationships
with other organizations;
uReview: Updating internal plans to
increase effectiveness; and
uExperience: Incorporating lessons
learned.
All employees should consider how
Disaster Plans Test Your Readiness
F RON T L I N EC r e d i t U n i o n
A U G U S T 2 0 1 3 V O L U M E 1 0 I S S U E 8 The monthly sales and service newsletter for branch staff and their managers
Review lessons learned to improve your response to disasters.
Two easy ways to orderyour subscription to Credit Union Front Line newsletter:
u Call 800-348-3646
u Visit cuna.org/frontline
SUBSCRIBE TODAY
Newsletter Inserts & Report Sponsorships
2014-2015 Salary & Compensation ReportsReach senior management and human resource executives with a sponsorship in these highly used survey reports.
For more information, visit: cuna.org/compensation
S E P T E M B E R 2 0 1 2
V o l u m e 3 8
N u m b e r 9ESCANStrategic Insights for Credit Union Leaders
S E P T E M B E R 2 0 1 2
V o l u m e 3 8
N u m b e r 9ESCANStrategic Insights for Credit Union Leaders
S E P T E M B E R 2 0 1 2
V o l u m e 3 8
N u m b e r 9ESCANStrategic Insights for Credit Union Leaders
S E P T E M B E R 2 0 1 2
V o l u m e 3 8
N u m b e r 9ESCANStrategic Insights for Credit Union Leaders
S E P T E M B E R 2 0 1 2 • V o l u m e 3 8 N u m b e r 9
ESCANStrategic Insights for Credit Union Leaders
S E P T E M B E R 2 0 1 2 • V o l u m e 3 8 N u m b e r 9S E P T E M B E R 2 0 1 2 • V o l u m e 3 8 N u m b e r 9
ESCANC R E D I T U N I O N
Strategic Insights for Credit Union Leaders
PUBLISHED BY CREDIT UNION NATIONAL ASSOCIATION ESCAN.CUNA.ORG
S E P T E M B E R 2 0 1 3
V o l u m e 3 9
N u m b e r 9
Subscribe todayTwo easy ways
to order your
subscription to
E-Scan Newsletter:n Call 800-348-3646 n Visit cuna.org/
strategicplanning
Once younger members understand how a
co-op works, many embrace the concept.
I t’s a frequent refrain among credit unions: How do we attract future members, particularly those who are currently 18 to 24 years old?Among all adults who are credit union mem-
bers, only 22% are ages 18 to 24, according to the 2013-2014 CUNA Member and Nonmember Survey Results.
This group also lacks awareness, as 71% of non-members ages 18 to 24 are “not at all familiar” or “not very familiar” with credit unions.
“Credit unions have to do more than convince this group that services are better at credit unions than at banks,” says Jon Haller, CUNA’s director of corporate and market research.
“Until these younger nonmembers know what credit unions are, they won’t be able to make informed decisions about where to conduct their financial business,” Haller adds.
The REI connectionCommunicating the not-for-profit cooperative busi-ness model can be tricky. But once younger non-members understand how a cooperative works and the values it represents, many of them embrace the concept.
When explaining how credit unions operate, Haller uses an analogy to Recreational Equipment Inc.—better known as REI. The outdoor outfitter is also a cooperative—and a big one.
REI has 127 retail stores and posted net sales of $1.9 billion in 2012. It employs more than 10,000 peo-ple and has more than five million active members.
Many young people become familiar with REI, join the co-op for bargains on gear, then watch for a
member-dividend check in the mail every winter. REI builds its brand and grooms future members
by focusing on: � A core mission to connect people with the
outdoors; � The passion of employees and customers; and � Support for the communities it serves.
“Everything REI does aligns to the mission,” says Maria Ross, brand strategist. “It’s about education and adventure, not just selling products.”
“Once you explain that credit unions are like REI, young members will get it,” Haller adds.
65+ years
55-64
45-54
35-44
25-34
18-24 years
All U.S. adults
33%
32%
22
29
34
34
39
Reach Gen Y With Co-op Passion
% o f Ad u l t Co n s u m e r s Wh o Are C U M e m b e r s(by age)
Source: 2013-2014 CUNA Member and Nonmember Survey Results
continued u
CUNA
E-Scan Report2013-2014
Vision • Goals • Strategy
To order: 800-356-8010, press [email protected]
Stock No. 32317 ©2013 Credit Union National Association
cuna.org/Research-And-Strategy
E-SC
AN
RE
PO
RT
• 2013–2014
Thi
nkst
ock
®
Strategic Planning ResearchE-Scan Report & Planning ToolsE-Scan Monthly NewsletterE-Scan Research & Advice Portal
Staff Salary ResearchStaff Salary Report Data Analysis and Benchmarking ToolsGuide to Setting Salaries
Executive Total Compensation Research Total Compensation Report – CEOTotal Compensation Report – Senior ExecutiveGuide to Setting Executive Salaries
Operational ResearchFees ReportTechnology Spending Report
Market ResearchCustom & Semi-Custom SurveysEmployee and Business Services SurveysLeague Compensation and SEG Surveys
Invest in the Success of Your Credit Union with CUNA’s Full Suite of Research Resources:
2014-2015 CUNA Environmental Scan (E-Scan) Report and E-NewsletterSponsor the 2014-15 E-Scan report. There’s no better resource for the key facts and strategic planning issues that affect credit unions. The report is published in June.
For more information, visit: cuna.org/strategicplanning
CUNA
Total Compensation ReportCEOCREDIT UNIONS WITH $100 MILLION+ IN ASSETS
2013-2014
Talent • Rewards • Strategy
To order: 800-356-8010, press [email protected]
Stock No. 32337 ©2013 Credit Union National Association
cuna.org/research
CU
NA
TOTA
L CO
MP
EN
SATIO
N R
EP
OR
T • C
EO
• 2013–2014
Thi
nkst
ock
®
Strategic Planning ResearchE-Scan Report & Planning ToolsE-Scan Monthly NewsletterE-Scan Research & Advice Portal
Staff Salary ResearchStaff Salary Report Data Analysis and Benchmarking ToolsGuide to Setting Salaries
Executive Total Compensation Research Total Compensation Report – CEOTotal Compensation Report – Senior ExecutiveGuide to Setting Executive Salaries
Operational ResearchFees Report
Market ResearchCustom & Semi-Custom SurveysEmployee and Business Services SurveysLeague Compensation and SEG Surveys
Invest in the Success of Your Credit Union with CUNA’s Full Suite of Research Resources:
2,444
PRINT SUBSCRIBERS
Credit Union Directors NewsletterThis monthly newsletter keeps directors up-to-speed on everything they need to know for peak performance, including leadership, legislation, regulatory compliance, operations and strategic planning.
2013 Statistics • 2,444 print subscribers, 756 unique organizations • 60 PDF subscriptions, 59 unique organizations
12 issues/year For more information, visit: cuna.org/directors
Credit Union Front Line E-NewsletterThis monthly newsletter engages and educates front line managers and staff on sales strategies, risk-management tactics and outstanding member service.
2013 Statistics • 403 subscribers, 392 unique organizations
12 issues/year For more information, visit: cuna.org/frontline
12
Featured Credit Union Magazine Content
• On My Mind
• Leading Edge
• President’s Perspective
• Stat Shot
• Compliance Matters
• 24/7
• Events Calendar
• Tools of the Trade
• CUNA Tools
• In-depth Features
92% READ PRINT MATERIALS
Reach the Credit Union Market
Find new solutions to connect with credit unions through promote.cuna.org. CUNA offers versatile options for advertising and onsite exhibiting, as well as opportunities to sponsor premiere credit union events and initiatives. Establish yourself as a reliable credit union resource and show your support for the movement. Opportunities include: • Signature and targeted event sponsorships• Print and digital advertising opportunities• Resources to better understand the credit union market
Learn more about these opportunities through promote.cuna.org.
92% OF READERS ARE INVOLVED IN SOME WAY IN PURCHASES OF PRODUCTS/SERVICES. 48% APPROVE THEM.
13
2014 Print RatesCREDIT UNION MAGAZINE PRINT 1 time 3 times 6 times 9 times 12 timesFull page $7,421 $7,039 $6,588 $6,143 $5,687 Half page $5,198 $4,928 $4,615 $4,307 $3,989 Third page $4,673 $4,434 $4,153 $3,867 $3,592 Quarter page $3,973 $3,661 $3,427 $3,183 $2,965
PREMIUM POSITIONS• Consecutively run 4-color ads—plus 15% per extra ad.• Editorial position—plus 10%.• 2nd, 3rd cover, page 3—plus $500 (noncancellable).• 4th cover—plus $600 (noncancellable).
MARKETPLACE ADS 1 time 3 times 6 times 9 times 12 times1/4 page $436 $394 $336 $291 $256 1/6 page $346 $302 $278 $247 $214
CLASSIFIED 2 times 3 times 6 times 9 times 12 timesper line $8.43 $8.06 $6.83 $6.04 $5.94
INSERTS* 2 PAGE 4 PAGE 8 PAGE 16 PAGE 5,000 $3,605 $5,665 $10,300 $16,480 Full run $7,210 $12,360 $24,720 $37,080*Does not include copy, design or printing
NEWSLETTER INSERT RATES 1 time 6 times 12 timesCU Directors $2,060 $1,854 $1,700CU Front Line $1,545 $1,133 $901
GAC DAILY NEWS 1 time 2 times 3 timesFull page $2,163 $2,009 $1,803Half page $1,442 $1,339 $1,133
DIGITAL EDITION RATES Sponsorship (right of cover) $1,100Video (left of cover) $2,200Tabbed Supplement $2,200
MOBILE AD 1 time 4 times 8 times 12 times $990 $825 $715 $660
REPORT SPONSORSHIP & E-SCAN REPORT ADSEnvironmental Scan $2,500 per page Salary & Compensation Survey $1,500 per page
STAFF SALARY SPONSORSHIPLevel 1 $15,000 Level 2 $25,000 Level 3 $35,000
FEES SPONSORSHIPLevel 1 $7,500 Level 2 $12,000 Level 3 $18,000
2014 Electronic & Print Ad Rates
SURVEY REPORT SPONSORSHIPSLevel 1 • Four, full-page ads in the survey report.
Sponsor determines ad positions.Level 2 Includes all Level 1 components, plus: • A “brought to you by” line and logo place-
ment on the front cover of the survey report. • A full-page ad on the back cover of the report.Level 3 Includes all Level 2 components, plus: • A “brought to you by” line and logo place-
ment with link on the cuna.org web page for the report.
• A “brought to you by” line and logo place-ment on the online questionnaire.
• 20 complimentary copies of the survey report.
2014 Digital Ad Rates
WebSite Home PageLeaderboard 1 $3,500Medium Rectangle 1 $3,300Medium Rectangle 2 $2,800Leaderboard 2 $2,500Horizontal Banner $1,500
CUMag Internal Page Feature Landing PageLeaderboard 1 $1,800Medium Rectangle 1 $1,600Medium Rectangle 2 $1,200Leaderboard 2 $1,000Internal/Topic pages Ask Publisher
E-Mail Campaigns NEWS NOW HEADLINES Horizontal Banner 1 $1,800Medium Rectangle 1 $1,400Horizontal Banner 2 $1,200Medium Rectangle 2 $1,000
LIVE WIRE (BREAKING NEWS) $1,000 Horizontal Banner
CREDIT UNION MAGAZINE ALERTHorizontal Banner 1 $1,400Horizontal Banner 2 $1,100Skyscraper $1,250
TOP 10Horizontal Banner 1 $1,400 Horizontal Banner 2 $1,100 Skyscraper $1,250
WEB EXCLUSIVES (2 per month)Horizontal Banner 1 $1,400 Horizontal Banner 2 $1,100 Skyscraper $1,250
INDUSTRY UPDATES $3,750Full List $7,500Segmented list Set up fee includes 1st 1,000 emails $500 $1 per email after first 1,000Includes 3 break outs,$50 per additional
14
Ad Specifications
Credit Union Magazine Print Ad Dimensions
For uploading files to the Credit Union Magazine FTP site. Host: cunaftp.cuna.org User: ftpcumag Password: magf7tp
Digital Specs Preferred FormatCredit Union Magazine prefers one of the following file formats:
• Adobe Acrobat PDF high res file using distiller default press optimized settings. Embed all fonts. Document size should be the exact dimen-sions shown in the specifications in the “Ad Dimensions”. If your ad contains bleeds, make sure to add 0.25” outside of page size in height and width. Also include crop marks.
Proofs• Furnish a digital proof with a colorbar and registration marks SWOP
approved (SWOP.org).• If a proof is not furnished, or if a laser quality proof is supplied,
the publisher does not assume final press color responsibility.
Additional Ad Information• Full-page trim size: 8.125" x 10.875".• All text must be 0.25" inside the trim size. • Junior spread trim size: 15" x 4.625".• Allow 0.375" safety for text crossing gutter in spread ads.
Same text safety inside trim rule applies.• Fractional ads should be boxed.
Technical Checklist• Check final ad size in “Ad Dimensions.” • Include advertiser and issue date in the file name. • No live copy within 0.25” of page trim.• Any bleed images need to extend beyond page trim 0.125".• Convert all RGB images to CMYK. All Pantone® colors should
be converted to CMYK.• All support files need to be placed and sized correctly within the page
layout program.• Placed images should be between 70% and 130% of original size.• Provide a directory of all files.• Use CMYK process for all color ads, black only for single-color ads.• All placed raster image files must carry between 240 ppi and 300 ppi
resolu tion for halftones or four-color images.• No embedded fonts or graphic files within placed images. • Any solid black areas within ad need to be built using solid black plus
30% cyan.• Ads will be checked for technical problems within five
business days from the ad mechanical deadline date.• Ad materials needing alterations such as type changes, color
correction or other file problems will be charged a minimum surcharge of $50 or a rate of $70 per hour.
Formats Not Accepted• Images embedded in Microsoft Word or WordPerfect files.• PowerPoint files or images embedded in a PowerPoint presentation.• Harvard Graphics.• Microsoft Publisher.• TrueType fonts (fonts with a TT icon).• Graphics captured from the Internet (low-res, or RGB images).• Compressed scans, .GIF, .PICT, .CMP, or .PNG files.
Digital Ad Specs
File Type: GIF, JPEG, and SWF file formats accepted.Flash® Ads must be 50k or smaller in size. Use Flash versions 4-11.5.All SWF files require images, fonts embedded, and click tags.All digital and print advertising must follow the General Conditions shown in the Media Planner on page 15.
Leaderboard 1 & 2728 x 90 pixels
Medium Rectangle
1 & 2300 x 250 pixels
1/2 Page Horizontal:7" x 4.625"
Full Page Trim Size:
8.125" x 10.875"Plus 0.125" for bleed
each side
Junior spread size: 15" x 4.625"
0.375" safety for perfect bound book spread (type crossing gutter) (no bleeds)
Trim Size: 16.25" x 10.875"Bleed Size: 16.5" x 11.125"
0.375” safety for perfect bound book spread (type crossing gutter)
1/4 Page Horizontal:
4.625" x 3.625"
1/3
Pag
e V
erti
cal:
2.12
5" x
9.5
"
Two-Page Spread
1/6 Page Vert- ical
2.125" x 4.75"
Event CalendarBanner Ad
2” x 7”
468 x 60 pixelsHorizontal Banner 1 & 2
Skys
crap
er12
0 x
600
pix
el
15
Positioning of AdvertisementsThe publisher will determine all ad positions according to production restrictions, except when the publisher has granted special position or placement guarantees. No position or placement guarantees are available for ad insertions received after the closing date for a given issue. Publisher reserves the right to stack half-page ads. In issues where there are several partial ad pages, competitor separation is desired, but not guaranteed.
General Conditions• Alcoholic beverage advertising is not accepted.
• Credit and client references will be requested of new advertisers.
• Publisher reserves right to refuse advertising.
• All new advertisers must prepay first insertion.
• Insertion orders noting “agency is acting as agent for an ‘undisclosed party’” will not be accepted.
• No advertisements, other than those submitted by Credit Union National Association (CUNA), should contain any version of the CUNA trademark without the prior written approval of CUNA.
• Cancellation of space reservations for any reason in whole or part by the advertiser will result in adjustment of the rate (short-rate) based on past and subsequent insertions to reflect actual space used at the earned frequency or volume rate.
• Orders specifying positions cannot be guaranteed unless confirmed by the publisher.
• Publisher conforms with Standard Rate & Data business contract and copy regulations.
Ad Space & Materials DeadlinesThe publisher must receive insertion orders for a given issue by the ad space deadline. The publisher may or may not be able to accommodate insertions received after an issue’s close; if accepted, a late ad’s position will receive no special consid-eration. The publisher must receive electronic files by the ad material deadline. Deadlines of certain issues are subject to change depending on bonus distribution at national meetings.
CancellationAdvertisers are prohibited from canceling ads after the ad space deadline. In the event of cancellation, advertisers are responsible for full payment of the rate on the insertion order, plus any costs of ad production or creative services the publisher has rendered.
Cancellation of space reservations for any reason in whole or part by the advertiser will result in adjustment of the rate (short-rate) based on past and subsequent insertions to reflect actual space used at the earned frequency or volume rate.
IssuanceCredit Union Magazine is published monthly on the first day of the month. Previous advertisements will repeat, according to the contract or insertion orders, unless the publisher receives new copy by a given issue’s ad material deadline. The publish-er is not responsible for print quality under any of the follow-ing circumstances: a) electronic file arrives after the due date; b) mechanicals do not conform to SWOP (Specifications for Web Offset Printing) standards; or c) the advertiser does not send electronic files directly to the publisher.
CommissionAgency commission: 15% net 30 days. Tear sheet accompanies billing. Copies of magazines provided upon request from agency. No agency commissions paid on web or email placements.
CirculationTotal qualified circulation of 20,778. BPA Worldwide, June 2013.
General Conditions
Contact Information
Joe Day Vice President of Business DevelopmentCredit Union National Association Direct: 608-231-5794Toll Free: 800-356-9655, ext.5794 [email protected]
Lisa Dushack, Advertising Sales Supervisor, Credit Union MagazineCredit Union National Association Direct: 608-231-4220800-356-9655 ext. [email protected]