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7th Annual Intercollegiate Broadcasting System
East Coast Radio, Webcasting & Media Conference
Simmons College – Oct. 25, 2014
8:00 – 9:00
Registration – Coffee – Meet and Greet
9:00
Station Manager’s Forum – Room L-‐004 -‐ Paul Lazarovitch, Dr. Lisa Falvey, Larry Miller
A radio management position requires special skills that many managers are just beginning to recognize and learn. This round-‐table discussion, led by top air talent and station managers from Boston-‐area colleges will help you better manage your station, your staff and yourself. Join Larry Miller, veteran broadcaster and educator, Dr. Lisa Falvey, Faculty Adviser – Wentworth Radio – WIRE, Paul Lazarovich, Faculty Adviser to Wentworth Radio -‐ WIRE and air personality at WVBF to learn how you can be a more effective and less-‐stressed manager.
Future of Music – Room L-‐006 -‐Walter McDonough Esq. and Dr. E. Michael Harrington
The music world has changed radically on every level. The ways music is made, marketed and consumed are evolving at a rapid rate. Dr. E. Michael Harrington of Berklee College, Boston and Walter McDonough, founder of The Future of Music Coalition will look at what’s happening now and likely to happen in the future.
FCC License Renewal & the Public File – Room L-‐005 -‐ Allen Myers, FCC (Ret.) and IBS Board
Exactly what does it take to make sure you are on the good side of FCC law? How important is the Public File and how is it best maintained. Learn about this and other important regulatory issues from IBS Vice President and 30 FCC veteran Allen Myers.
PR/Marketing & Promotions – The Basics for Building Your Station’s Brand – Room L-‐305 -‐ Prof. Andrew Porter, Simmons College; Scott Gibbons, WPLM
Is your station’s promotion effort a Facebook page, a Twitter account and some boring press releases? Learn the basics of building and selling a brand with Simmons College Prof. Andrew Porter, long-‐time PR Director in Boston and Scott Gibbons, air personality and veteran programmer. They can show you how to better target and reach your audience to help build your brand.
Building and Strengthening Your News & Information Image – Room L-‐316 -‐ Dave Skill, WATD Radio
You may not have a “News Department” but there are many ways your station can create and maintain a news and information image with your audience. Join veteran Boston area News Director/Anchor Dave Skill for tips on creating, building and improving your station’s news and information product.
10:30
Music Royalties & Licensing – Room L-‐004 -‐ Fritz Kass & Walter McDonough
What do we owe? Who do we pay? Get the latest on music licensing and royalty payments from two experts in the field, Walter McDonough, founder of the Future of Music Coalition and Fritz Kass, IBS Chief Operating Officer who’s directly involved in the royalty battles in Washington.
Planning a Killer Show – Room L-‐005 -‐ Scott Gibbons, WPLM Radio – Larry Miller, Radio pioneer and educator – Lee Dickman, CBS Boston
Join a panel of broadcasters from the Boston Market who can show you how to build a top show. Scott Gibbons, veteran broadcaster, programmer and afternoon personality at WPLM, Plymouth, Larry Miller, programmer, educator and noted industry expert, along with Lee Dickman of CBS Radio Boston will give you valuable tips to make your product better, starting with your next show.
Starting, Managing and Working with Indie Record Labels – Room L-‐006 -‐ Moderated by veteran music producer/journalist Joe Viglione with Rick Harte – Ace of Hartes Records; Ken Evans of the Fifth Estate (“Ding Dong the Witch is Dead”); Ken Selcer – Indie Label Owner; Tony Rocks – Session Man for New Kids On the Block and others
Producing Public Affairs Programming – Room L-‐305 Paul Lazarovich, WVBF Radio and Wentworth, WIRE and Dave Skill, WATD
Every FCC license clearly states the mission, To Serve the Public. Learn how your public service product and efforts can help bolster your station ratings and image. Join veteran Boston radio broadcaster and Wentworth faculty member Paul Lazarovich and WATD News Director/Anchor Dave Skill to examine new and interesting Public Service product for your station.
Promoting On-‐Line With Little or No Budget – Room L-‐320 -‐ Sarah Dulaney
Marketing and promoting your station do not have to be expensive efforts. Sarah Dulaney, Mobile User Interface Developer at Fidelity Investments & Senior Consultant for Mary Kay will give you some great ideas for promoting effectively on the cheap.
Podcasting & the Future of Mobile Media – Room L-‐316 -‐ Jack Rochester – Joshua Tree Interactive
Podcasts have been around for a number of years but now, we’re seeing much more effective use of this valuable communication tool. Learn how Mobile Media is changing the world of literature, information and entertainment and where the trends will lead us in the future. Best-‐selling author Jack Rochester will share new and exciting ways Mobile Media and Podcasts are reaching ever increasing audiences.
Noon – 1:00 – Live Music Performance and Open Mic – Simmons College Radio
Lunch
12:30 – Keynote Address – Michael Harrison – Publisher: “Radioinfo.com” and “Talkers” magazine – Kotzen Room L-‐001
“The Precarious Position of Audio-‐Only Media in the Age of Video Screens”
Michael Harrison is one of the most quoted experts on radio and its relationship to both popular culture and public policy in America today. He is the editor and publisher of two of the industry’s leading trades, Talkers (www.talkers.com) and RadioInfo (www.radioinfo.com). During his 48 year career he has been a pioneer in both music and talk having worked as PD and/or talent at WNEW-‐FM, WCBS-‐FM, and WPIX-‐FM in New York; KMET, Los Angeles; WZLX, Boston; KPRI, San Diego; WLIR, Long Island; WTIC-‐AM, Hartford and many more. He will delve into the fragile specialness of audio-‐only media in the digital era of multi-‐media platforms.
1:30 The Future of Talk Radio: YOU – The Revolution is Over – Room L-‐004 -‐ Holland Cook – Room L-‐305
Talk programming extended the viability of AM radio another 25 years when music migrated to FM. Now, thousands of advertisers have diverted billions of dollars to other formats and other media; and the personality once credited with leading a radio revival is disgraced and being demoted and displaced by his own company.
Acclaimed Talk Radio consultant Holland Cooke is a veteran on-air talent and programmer, and frequent MSNBC media commentator. In this session, he will sketch the road map to the future of Talk Radio: YOU.
Hyper-‐Local Promotions – Getting Famous in Your Own Back Yard – Room L-‐005 -‐ Joe Viglione, Music Producer, Journalist, Publicist -‐ Dr. Donna Halper, Author, Radio Programmer, Professor at Leslie College – Joshua Ramirez, WIRE Wentworth
Help your station increase awareness on your campus in in your community. Get some great tips on getting noticed and making an impact in your local community. This session explores ideas and methods of promoting locally and effectively.
Website Do’s & Don’ts – Room L-‐320 Sarah Dulaney – Mobile User Interface Developer – Fidelity Investments & Senior Consultant – Mary Kay
Your website is your station’s image. It is the only “visual” your audience will ever have of your station. Learn how to give your web presence more impact while avoiding common and not-‐so-‐common mistakes that can water-‐down or hurt your public image.
Starting Your Own Station – Room L-‐006 -‐ Fritz Kass, IBS – Fred Krampits, WTCC
Thinking of starting your own station on campus? From your home? Want to expand your current broadcast operations? Join IBS Chief Operating Officer Fritz Kass and WTCC Radio Chief Engineer Fred Krampits to look at the many options available to you, from “Leaky Cable”, to “Carrier Current” to a globel “Internet” broadcast.
Social Media and Your Station – Room L-‐305 -‐ Dr. E. Michael Harrington, Berkeley College – Erica Moura, Boston Herald – Dave Skill, WATD – Lee Dickman, CBS Boston
Social media is changing by the week. There are numerous ways you can reach out to and build an audience using simple social media tools. Dr. E. Michael Harrington of Berklee College along with Erica Moura, Social Media Specialist for the Boston Herald and Lee Dickman of CBS Boston will talk about the changes, opportunities and future growth of our media universe
Building and Improving Your Sports Product – Room L-‐316 -‐ Coach Willie May – WILD Radio, Boston Celtics
From play-‐by-‐play of your school’s teams to sports talk shows and sports information updates, your station can build a strong sports image. Coach Willie May has been part of the Boston sports broadcasting scene for several decades and has built sports departments from scratch. Learn from a real pro how to make your station’s sports product the best it can be.
3:00
Staying Within the Law – Indecency/Obscenity/Defamation/Privacy – Room L-‐004 -‐ Len Mailloux, IBS Chair/Simmons College – Allen Myers, FCC (Ret.) and IBS Board
As technology changes and becomes more a part of our lives, there are more chances for individuals and stations to get in trouble. Learn about defamation, obscenity, indecency and privacy law. What can you do and say legally? This session will outline the problem areas and show you how to protect yourself from legal hassles.
Radio Engineering and Studio Maintenance & Upgrades – Room L-‐005 -‐ Fred Krampitts, WTCC Radio
Whether you’re thinking of building a studio, fixing up what you’ve got or need help fine-‐tuning your sound, Fred Krampits, Chief Engineer of WTCC, Springfield can answer your questions on regulatory law, studio construction and maintenance, smart equipment purchases and more.
Women In Media – Room L-‐316 -‐ Dr. Donna Halper, Leslie College -‐ Erica Moura – Sarah Dulaney
The Media industry has come a long way in opening new paths for good, creative women. But there are many challenges and roadblocks that could show up along your industry journey. Learn valuable tips you can use to help develop your own career. Join Erica Moura of the Boston Herald, Sarah Dulaney of Fidelity, as well as long-‐time Boston radio talent, programmer, author, educator and Adviser to Lesley College Radio, Dr. Donna Halper for an informative discussion that can help you plan your own career path.
Remote Broadcasts – Taking Your Station Out of the Station – Room L-‐305 -‐ Paul Kamp & George Capalbo, Backbone Networks
The IBS/Backbone Student Radio Network offers a streaming system that makes broadcasting from around your campus or community as easy as setting up a mic and laptop. Join Paul Kamp and George Capalbo of the Backbone Networks to learn how your station can have a bigger presence by going “outside”.
Finding That First Job – Room L-‐006 -‐ Lee Dickman, CBS Boston – Dave Skill, WATD Radio
Today’s media-‐market has more opportunities than ever before. But the question is how do you find your niche? Join Lee Dickman of CBS Radio, Boston and Mix 104.1, Dave Skill of WATD, Marshfield for valuable advice on building your brand and finding your way into this fabulous industry.
Important Notes
Parking: Please see Prof. Len Mailloux or one of the Simmons Radio student managers for your parking pass. Save the white ticket you received when you entered the garage. You will need both tickets to exit.
All cars must be out of the garage by 5:00 PM!
