aba.com/GetSmart ABA Staff Point of Contact Jeni Pastier Senior
Manager, Financial Education 202-663-5453 [email protected]
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aba.com/GetSmart Housekeeping Slides will advance
automatically. Todays presentation is being recorded. Presentation
slides and recording will be posted online. Submit questions for
Q&A segment any time.
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aba.com/GetSmart Webinar Agenda Brief Introduction to Get Smart
About Credit Day 2014 How to make Get Smart About Credit a Success
CRA Credits o Rich Riese, Senior Vice President, ABA Center for
Regulator Compliance Raising Awareness Through PR and Social Media
o Meghan French, Public Relations Manager, ABA Resources Your
Questions & Answers
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aba.com/GetSmart Survey Questions??? 1. Is this your banks
first time participating in the Get Smart About Credit campaign?
A.Yes! This is our first time participating in Get Smart About
Credit. B.No, we have participated in this program at least once.
A.Yes! My bank is registering for Get Smart About Credit and
Lights, Camera, Save! B.No, my bank is only registering for Get
Smart About Credit. C.I am not sure. 2. Is your bank also
participating in Lights, Camera, Save! this year? 3. Does your bank
work with other organizations to bring financial education into the
community? A.Yes! My bank partners with other organizations
throughout the year. B.No, my bank only participates in ABA
Community Engagement Foundation programs. C.I am not sure.
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aba.com/GetSmart What Is Get Smart About Credit Day? Annual,
banker-driven, financial education campaign. o Another example of
valuable role banks play in communities they serve. 12th annual
event Thursday, October 16, 2014. o Make credit-focused
presentations on the day and throughout the month or year.
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aba.com/GetSmart Get Smart About Credit Focus Areas ABA
provides materials to support each topic. Knowing Your Credit Score
Protecting Your Identity Paying for College
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aba.com/GetSmart Steps to Get Started 1.Register Your Bank
2.Secure School or Alternative Audience 3.Choose Your Topic/Prepare
Materials 4.Engage Your Communications Staff
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Registration
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aba.com/GetSmart Secure Your Audience Start Scheduling
Presentation(s) as Soon as Possible Clubs, Study Programs &
other Student Organizations Have Vested Interest in Seeing Young
People Succeed Hook Them with Benefits of Teaching Credit Skills o
Program is Flexible
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aba.com/GetSmart Preparing to Engage the Audience o Prepare,
Prepare, PREPARE o Have relatable Real World examples o Consider an
icebreaker during your introduction o Communicate with teacher or
group leader in advance Before Your Lesson:
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aba.com/GetSmart Engage the Audience o Connect with the ENTIRE
Class o Structure Your Lesson Learning Goals Promote Discussion
Positive Reinforcement o Have Fun o Leave Something Behind During
Your Lesson:
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aba.com/GetSmart Obtaining CRA Credit Prior to your
presentation, discuss the event with your CRA or Compliance
Officer. Look for audiences in low- to moderate-income areas. o
Title I Schools o Schools receiving 51% Free and Reduced Meals
(FARMS) Additional CRA Information Contact: o Rob Rowe, VP Chief
Counsel Reglator Compliance 202-663-5029 [email protected]
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aba.com/GetSmart ABA Public Relations Contact Meghan French
Manager, Public Relations 202-663-5468 [email protected]
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aba.com/GetSmart Engage The Media Five Steps to successfully
gain publicity 1. Gather photo releases 2. Media advisory: Send 1
week and 1 day before the event 3. Pitch: Follow up with your local
newspapers, TV and radio stations 2-3 days after media advisory 4.
Press release: Send 1 day before or day of the event 5. Incorporate
social media before, during, and after
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aba.com/GetSmart Engage Media with Meghan French
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aba.com/GetSmart Resources
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aba.com/GetSmart Questions and Answers Submit question using
CHAT feature on toolbar. o Please include name, bank & email
Email [email protected] after [email protected]
