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2013 Roseville Chamber Annual Report and 2014 Plan of Action
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Our Driving Philosophy
Our Mission
The mission of the Roseville Chamber of Commerce is to provide value to our members; to promote and meet the
needs of business and industry; to create the best community in which to live, work and do business.
Our Core Competencies
Work to create a Strong Local Economy
Promote the Community as a great place to live and locate a business
Help grow your business by Providing Networking & Business Connections
Opportunities to Represent the Business’ Interests with local and state government
Take Political Action when necessary to protect our business community
4-Star Accredited
The Roseville Chamber has been a Nationally-Accredited Four Star Ranked Chamber of Commerce for 24 years. The
Accreditation Program was instituted by the U. S. Chamber of Commerce to recognize effective organizational performance.
Only 73 chambers of the thousands of chambers of commerce’s in the United States have achieved this
prestigious four-star ranking.
The Roseville Chamber of Commerce is the only accredited chamber in the region.
A Message from Your CEO
Wendy Gerig CEO
B ill Clinton was President of the United States; the average cost of a new house was $113,200; average income per year was $31,230; a loaf of bread was $1.57 and I was hired as CEO of the Roseville
Chamber of Commerce. What do all these things have in common? They took place 20 years ago this year! During the last 20 years, I’ve seen huge changes in the City of Roseville with the opening of Westfield Galleria at Roseville and the Fountains Roseville, the building of Hyatt Place, building of the first Sun City non dessert community, the coming & goings of many City Council members and Mayors and most recently the transformation of the Downtown Vernon Street Square. The Roseville Chamber has gone through big changes too. The expansion of the Chamber office and consolidating two locations into one took place. We helped the Granite Bay community overcome the loss of their Chamber and welcomed them into Roseville. We have successfully been re-Accredited for 20 years and continue to be the only Accredited Chamber in the region. We’ve also fostered a strong partnership with the City, County and Regional legislators. Lastly, during this time we implemented SPLASH, Leadership Roseville and the annual Business Walk which still continue today. I’ve made great friends along the way and continue to try and keep them active in many of the Chamber’s programs, committees and events. Thank you for your continued support of myself and the Roseville Chamber!
ACTIVITIES
Sponsored the 23rd Annual Student Recognition program which recognized 50 students from four districts.
Sponsored the 23rd Annual Principal for a Day program; 34 business people participated.
Hosted the Outstanding Teacher Recognition program at our October Luncheon; two teachers from each of the four districts were recognized.
Continued to promote connections between the local businesses and education partners.
Continued Speakers Bureau in four local schools with speakers on various topics to talk to the students at assemblies and career day events. This was such a huge success that the program will be expanded this school year
SPLASH implemented the second “People’s Choice Awards.” Winners for Best Food, Best Beverage and Best Decorated Booth were voted on by attendees.
The Sylvia Besana Annual Holiday Parade is still the longest standing tradition in Roseville. This year it “snowed” during the event.
2013 V.P. - Education/Community Development Division
SIGNIFICANT ACCOMPLISHMENTS
SPLASH provided new entertainment and saw an increase in attendance over the past three years.
Both Nothing Bundt Cakes and Folsom Lake Bank were honored with BECOME’s Business Recognition Award at the Chamber’s Installation Dinner.
Leadership Roseville graduated its 17th class with 21 students. Janette
Moynier First Bank
SPLASH was better than ever in 2013! 28 restaurants, and 32 beverage purveyors were on hand to showcase their signature “tastes.” This year saw a record number of attendees at 1,296! People’s Choice Award winners were: Best Food - La Provence; Best Beverage - Sammy’s Rockin Island Bar and Grill and for the 2nd year in a row Best Decorated Booth - Smallcakes and Freshberry.
SYLVIA BESANA ANNUAL HOLIDAY PARADE that was held on November 23 and was a fabulous way to start off the holiday season. Hundreds lined the parade route to see the many floats, cars and marching bands. The highlight of the event was the City of Roseville’s Holiday Tree making it’s way down the parade route in the “snow!”
The 17th Leadership Roseville class graduated in June of 2013. The Graduation Dinner saw the most Alumni from previous Leadership classes. LEADERSHIP ROSEVILLE is a program designed to identify and develop effective community leaders. Class members had the opportunity to learn about the diversity of organizations that make up our community.
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BECOME - BUSINESS EDUCATORS COMMUNITY ORGANIZED to MAXIMIZE EDUCATION Committee once again sponsored the 23rd Student Recognition where 50 students from four districts were honored. During the raffle that evening, two lucky students won bikes provided by Horace Mann Insurance.
ACTIVITIES
Prospected, orientated and mentored 10 new Ambassadors increasing the team to 26.
Improved quality and attendance of Ambassadors, Board members and local officials at Ribbon Cuttings.
Changed name of Small Business Speakers Series to Seminars for Success for better branding and held successful seminars on the topics of how to eliminate procrastination, grow your business plan, finding the keeps and how to create business opportunities on social media.
The 3rd Harvest Festival was once again the place to have your booth to market the more than 3,000 people who walked through the event.
Held the Annual 15 year Member Recognition Lunch where the Chamber thanks members for their dedication and support. This year 24 members were recognized.
Provided many avenues for networking through Chamber events such as Networking Breakfast, Luncheons, Business Showcase and Mixers, Happy Hours and Harvest Festival.
2013 V.P. - Membership Services Division
SIGNIFICANT ACCOMPLISHMENTS
Focused on the overall quality of the Ambassadors interaction with the members.
Launched the new website by the target date of August 1st and made the site mobile responsive.
Redesigned Insight Newsletter to a magazine style publication.
Created New Member Welcome Media Clip, which is sent via email.
Jared Thomas D.C.
Thomas Chiropractic
This year saw the redesign of the Roseville Chamber’s WEBSITE in addition to the INSIGHT Newsletter. The website is mobile responsive to help you find a Chamber member when you are on the road. Both of these redesigns helped the Chamber improve its overall image.
Each year the Chamber provides more than 90 NETWORKING EVENTS for members to meet new people, gather leads and just have fun! Breakfast, Luncheons, Happy Hours, and Business Showcase & Mixers are just to name a few.
Thanking our members for their dedication to the Roseville Chamber takes place yearly at the 15 YEAR MEMBER RECOGNITION LUNCHEON. This year Heald College was honored along with 23 other Chamber members.
The Roseville Chamber’s AMBASSADOR TEAM is the welcoming arm of the Chamber. They can be seen at Ribbon Cuttings, greeting at Breakfast, Luncheon and Happy Hours. They mentor our new members and assist at various Chamber events.
ACTIVITIES
Economic & Government Affairs committee participated quarterly with the Rocklin, Lincoln and Auburn Chambers.
Each meeting of the Economic & Government Affairs featured topics on Next Economy, vision of the City, updates from Senator Jim Nielsen and County Supervisor Kirk Uhler, health care reform and major tax threats to businesses.
Roseville 2013 was held in May and featured Keynote Speaker Doug Lipp formerly with Disney University.
Roseville 2013 saw more than 676 attendees, 66 exhibitors and a networking Reception in the vendor area for more exposure.
Ignite held four Power Lunches which included a game at the Sacramento River Cats; a tour of the Placer County Superior Court System; a ride on the Union Pacific Heritage Train and lunch with Mayor Susan Rohan.
Organized a highly successful Winter Bash which is in it’s 8th year.
2013 V.P. - Economic & Government Affairs Division
SIGNIFICANT ACCOMPLISHMENTS
Roseville Chamber’s Political Action Committee developed a campaign in partnership with the BIA to dissuade voters from signing petitions.
Recommended support of PBID by contributing $5,000 to the effort.
Ignite Young Professionals increased their membership by 196%. Added a new award category, “Young Professional of the
Year,” to the Business Awards given out at Roseville 2013.
Liisa Stark
Union Pacific Railroad
ROSEVILLE 2013, the Chamber’s largest economic development and business event was held at Cokeva, Inc formerly the Hewlett-Packard Company, Building R-10 in May. This event encompassed speakers who addressed issues facing businesses today along with a State of the City update. Keynote Speaker and author Doug Lipp gave a presentation on the art of exceptional customer service as outlined in his book “Disney University.” A business trade show was held for those who attended to
learn what Roseville has to offer. Incorporated into this years event was the “Step and Repeat” where attendees could take a photo on the walk of fame before entering the event.
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BUSINESS AWARDS were presented by GALLINA LLP during Roseville 2013. Winners were Entrepreneur Award - Cameron Diviak, Nothing Bundt Cakes and Business Person of the Year - Patrick Brady, Sutter Roseville Medical Center. This year a new award was given to the Young Professional of the Year - Tony Lopez, PRIDE Industries.
2013 Secretary/Treasurer Report
Brian Ivie Mercy San Juan Medical Center
STATEMENT OF FINANCIAL POSITION January 1, 2013 - December 31, 2013
ASSETS
Current Assets $ 245,058 Other Assets $ 500 Fixed Assets $1,359,696 Total Assets $1,605,254
LIABILITIES & NET ASSETS
Total Current Liabilities $ 88,348 Non-Current (Note Payable) $ 545,944 Total Liabilities $ 634,292 Total Net Assets $ 970,962 Total Liabilities & Net Assets $1,605,254
2013 Audited Financial Report
Programs & Events
$172,929.00
Advertising & Sales $35,322.00
Personnel Cost $494,433.00
Management & General
$266,497.00
2013 Expenses
$419,376.00
$345,268.00
$157,328.00
$-
$50,000.00
$100,000.00
$150,000.00
$200,000.00
$250,000.00
$300,000.00
$350,000.00
$400,000.00
$450,000.00
Membership Dues & Fees Programs & Events Other Revenues
2013 Revenue
Your Roseville Chamber
1% or less each: Apartments, Mobile Homes & Parks, Churches, Diversified, Government, Hotel & Motels, Investment Companies, Manufacturing & Processing, Private Individuals, Public Utilities Publishers & Printers, Radio & Television and Transportation
31%
12%
8%7%
6% 6% 6%5%
4%3%
2% 2%
0%
5%
10%
15%
20%
25%
30%
35%
Membership by Category
Membership Annual Dues
Average*
$343 Roseville Chamber
$245
*Averages established by the WACE Member Retention Survey 2012
77%8%
4%8% 3%
0 to 10 Employees
11 to 25 Employees
26 to 50 Employees
51 to 100 Employees
101 + Employees
Membership by Size (1,300 Membership Total)
A Message from the 2014 President
Randy Wilson
Sinclair, Wilson, Baldo & Chamberlain
Attorneys at Law
I am honored to begin my tenure as President of the Roseville Chamber of Commerce for 2014. Our firm, Sinclair Wilson Baldo & Chamberlain,
Attorneys at Law has maintained an office in Roseville since 1957. I joined the firm in 1985, and have had the pleasure of serving the Roseville business community for the last twenty-nine years. One of my partners, Bob Sinclair, previously served as President of the Roseville Chamber and currently serves as Chair of the Roseville Chamber of Commerce Political Action Committee. Roseville is a special place, and the Roseville Chamber is a special organization. Our mission is to provide value to our members, to promote the needs of business and industry, and to create the best community in which to live, work and do business. The Roseville Chamber provides numerous benefits to its members, including advocacy for business interests, access to decision makers, networking opportunities, business referrals, a political action committee, marketing assistance and conference facilities. The ability of the Roseville Chamber to meet the needs of its members is directly related to the quality of its representatives. We are extremely proud of our staff, and I encourage you to visit the office and seek their assistance with any issues that may be facing your business. It is my hope that each of you will closely examine and take advantage of the benefits the Roseville Chamber offers. Whether your business is a large manufacturing firm seeking an opportunity to interface with decision makers in similar businesses, a retail establishment seeking assistance with municipal agencies or a small professional firm seeking assistance with marketing efforts, I am confident the Roseville Chamber can add value to your business. If you have a question of me, please contact me directly at [email protected]. I look forward to hearing from you.
Brian Ivie Secretary/Treasurer
Mercy San Juan Medical Center
Liisa Stark VP Economic &
Government Affairs
Union Pacific Railroad
Brian Whitmore VP Community Development &
Education BCA Architects
Janette Moynier VP Membership
Services First Bank
Board of Directors - 2014
Directors
Ted Allegra
Consolidated Communications
Ed Benoit
TRI Commercial Real Estate
Krista Bernasconi
KFB Public Affairs
Patrick Brady
Sutter Roseville Medical Center
Michelle Cannon
Kronick Moskovitz Tiedemann & Girard
James Cuppet SIMS Recycling Center
Jeff Dern
PRIDE Industries
Kristen Holihan
River City Bank
Jeremy Masters
Kee & Associates
Eric McIntosh
IGNITE Young Professionals
Eddie Ollmann
Westfield Galleria at Roseville
Kirk Taber
Taber Creative Group
Jared Thomas, D.C.
Thomas Chiropractic
Bruce Stephenson
GALLINA LLP
Officers
Randall Wilson President
Sinclair, Wilson, Baldo & Chamberlain, Attorneys
at Law
Kim Silvers President-Elect Silvers HR LLC
Richard Robinson Past-President
Kaiser Permanente Medical Center
2014 Organization Structure
Directors
Ted Allegra
Consolidated Communications
Ed Benoit
TRI Commercial Real Estate
Krista Bernasconi
KFB Public Affairs
Patrick Brady
Sutter Roseville Medical Center
Michelle Cannon
Kronick Moskovitz Tiedemann & Girard
James Cuppet SIMS Recycling Center
Jeff Dern
PRIDE Industries
Kristen Holihan
River City Bank
Jeremy Masters
Kee & Associates
Eric McIntosh
IGNITE Young Professionals
Eddie Ollmann
Westfield Galleria at Roseville
Kirk Taber
Taber Creative Group
Jared Thomas, D.C.
Thomas Chiropractic
Bruce Stephenson
GALLINA LLP
MEMBERSHIP DRIVES OUR ORGANIZATION STAFF
Chief Executive Officer
Events
Finance/ Accounting
Membership Services/
Development
Office Operations
President
VOLUNTEERS
President-Elect Board Management
Past President
Board of Directors 14 Members at Large
Secretary/ Treasurer
Finance Committee Capital Improvements
Bylaws
VP Community Development & Education
BECOME Leadership Roseville
SPLASH Holiday Parade
VP Membership Services Ambassador Team
Member Advisory Council Harvest Festival
Ignite Young Professionals
VP Economic & Government Affairs
Economic & Government Affairs Roseville Chamber Political Action
Committee Roseville 2014
City Core Committee
As a result of the in-depth organizational analysis, the Board voted to adopt the following Action Plan for 2014: Pricing: Develop a new model for “tiered” price options to begin phasing in 2014. Determine a value-based flyer of all categories of membership. Membership: Achieve a 15% growth in membership revenue. Retain 80% of existing members. A Dashboard that reflects growth in new memberships and lead/referral source to
better determine our marketing/referral strategy. Increase Board Participation to recruit new members and retain current members.
E ach year the Board of Directors of the Roseville Chamber of Commerce meets in November to plan the upcoming year.
During the meeting, they review the annual membership survey, membership trends, financial statements and get an update on the City of Roseville from the Mayor & Vice Mayor.
Looking Forward - 2014 Action Plan
Roseville Chamber Staff Wendy Gerig, CEO (916) 783-8136 [email protected]
(all inquiries regarding President’s Circle, membership complaints, Board of Directors, Staff and committees)
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Mem
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am Nancy Strand, Controller
(916) 783-5922 [email protected] (all inquiries regarding any event registration, member renewals and invoices)
Jackie Snider, Director of Administration
(916) 783-8360 [email protected] (all inquiries regarding chamber travel, Principal For A Day , Leadership Roseville, Insight Newsletter, Member Advisory Council or general Roseville Chamber information and building maintenance issues)
Katie Delyon, Events & Sponsorships Coordinator
(916) 783-8532 [email protected] (all inquiries regarding events, volunteers, catering, event locations, vendor info / Ignite Young Professionals)
Kristin O’Brien, Communications Specialist 916) 783-8137 [email protected] (Blog Postings/Social Media, Press Releases, Insight Newsletter writer)
Nan McElroy, Customer Service Rep (PT) (916) 783-0760 [email protected] (all inquiries regarding any Roseville Business Directory, director of first impressions)
Anne Pastrana, Membership Services Coordinator (916-) 783-5138 [email protected] (all inquiries regarding current membership listing updates and retention, Ambassador Team and Ribbon Cuttings)
Scott Otsuka, Membership Sales Rep (PT)
(916) 783-5997 [email protected] (Inquiries regarding retention)
Michelle Culbertson, Advertising Sales & Business Development Rep
(916) 757-6881 [email protected] (Inquiries regarding advertising sales ie: eblast, newsletter, placemats, SEO tool & new membership sales)
Lori Ryan, Business Development Rep (916) 757-6880 [email protected] (Inquiries regarding new membership sales)
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Melissa Bryd, Accounting Assistant (916) 757-6887 [email protected] (Inquiries regarding payments and accounting transactions)
Roseville Chamber of Commerce 650 Douglas Blvd Roseville, CA 95678 916-783-8136 Rosevillechamber.com