Page 3 Copyright 2014 Serko All rights reserved Serko IPO
Rationale for public market listing Accelerate business plan Access
new markets Build new products Access to capital $17m of new
capital created
Slide 4
Page 4 Copyright 2014 Serko All rights reserved SKO Stock
Performance Company24/06/201415/08/2014% change
Serko1.100.89(19.09%) Xero25.9220.17(22.18%) Diligent4.194.200.24%
GeoOp1.150.56(51.30%) Gentrack*2.402.11(12.08%) ike
GPS*1.100.86(21.82%) Wynyard2.102.07(1.43%) Sli
Systems1.601.30(18.75%) Average (all)(18.30%) Average (excl
DIL)(20.95%) * iKE GPS listed on 23 July 2014 at $1.10 * Gentrack
listed on 25 June 2014 at $2.40 Note: all share prices are re-based
to Serko's price on the relevant day Source: Capital IQ
Slide 5
Page 5 Copyright 2014 Serko All rights reserved Board Focus
Performance Oversight Resource Allocation Strategy & Execution
Governance & Risk
Slide 6
Page 6 Copyright 2014 Serko All rights reserved Serko Market
Opportunity Asia Pacific estimated to be largest corporate travel
region in world US$480bn annual corporate spend * Addressable Asia
Pacific market estimated to be approx US$300bn *GBTA BTI Outlook
Annual Global Report & Forecast: Prospects for Global Business
Travel 2013-2017, August 2013
Slide 7
Page 7 Copyright 2014 Serko All rights reserved Strategy and
Execution Partner channels to market Partnering locally Regional
expansion Products and innovation Organic growth across Asia
Pacific Potential for future inorganic growth
Slide 8
Page 8 Copyright 2014 Serko All rights reserved Resource
Allocation Talent acquisition Efficient onboarding of customers
Scaling the sales force Cross promotion of products Delivering
mobile app Building up delivery team
Slide 9
Page 9 Copyright 2014 Serko All rights reserved Performance
Oversight Performance monitoring Key performance indicators Robust
reporting structures Regular benchmarking Visibility through
business systems
Slide 10
Page 10 Copyright 2014 Serko All rights reserved Governance and
Risk Management Robust governance, risk & compliance framework
Focus on IP strategy and protection Health and safety
Slide 11
Page 11 Copyright 2014 Serko All rights reserved Maximising
Shareholder Value Robust governance Clear strategy & direction
Appropriate resourcing Strong partnerships Rapid and continual
innovation
Slide 12
CEOs Address
Slide 13
Page 13 Copyright 2014 Serko All rights reserved Understanding
Serko Corporate travel booking Air, hotel, taxi and hire car
Expense management Corporate cards, out of pocket etc Electronic
payment Near Field Communications Serko makes extraordinary online
travel and expense management software that cuts the cost of
corporate travel and improves traveller experience.
Slide 14
Page 14 Copyright 2014 Serko All rights reserved Travel
Industry Transformation
Slide 15
Page 15 Copyright 2014 Serko All rights reserved Operational
Focus Partners Product People Performance
Slide 16
Page 16 Copyright 2014 Serko All rights reserved FY14
Performance Highlights $6.7m revenue 87 Staff 6 markets 87 Staff
$3.4m R&D 87 Staff 6 Markets Results are in line with
Investment Statement and Prospectus
Slide 17
Page 17 Copyright 2014 Serko All rights reserved People Build
world class team Talent acquisition Invest in future leaders Focus
on employee wellbeing Serko Thrive
Slide 18
Page 18 Copyright 2014 Serko All rights reserved Product Focus
Product innovation Leverage Incharge acquisition Roll out of Mass
Booking Module Low cost air and hotel providers Mobile payments and
NFC Serko Mobile Every thing that we do is designed to make
corporate travel as cost effective and as simple as possible for
travel administrators and travellers alike.
Slide 19
Page 19 Copyright 2014 Serko All rights reserved Trusted
relationships with all of the major travel management company in
region Access to 80% of Australian market through current reseller
base New resellers signed in FY15 Complex enterprise ecosystem
Travel providers Content aggregators Payment providers Enterprise
system vendors Partners
Slide 20
Page 20 Copyright 2014 Serko All rights reserved Performance
Drivers Client acquisition Customer on-boarding Transaction
optimisation
Slide 21
Page 21 Copyright 2014 Serko All rights reserved Testimonial
Our adoption rate with a previous tool was about 13% and going
downward, but when we switched to Serko it kicked off at 70% and
has continued to rise ever since. NuFarm.
Slide 22
Page 22 Copyright 2014 Serko All rights reserved Key Goals
1.Build globally competitive business 2.Realise long-term
shareholder value 3.Lead the next wave of innovation
Slide 23
CFOs Address
Slide 24
Page 24 Copyright 2014 Serko All rights reserved Financial
Performance FY14 $6.7m revenue 87 Staff 6 markets $3.4m R&D 87
Staff 39% increase $3.4m R&D Incharge acquired Previously
($0.3m) Up 45% supported with $0.9m of R&D grants Up from 47
Financial Results are in line with Investment Statement and
Prospectus 87 Staff Dec 2013 $1.7m Net loss
Slide 25
Page 25 Copyright 2014 Serko All rights reserved Serkos
Business Model Hosted Data Centre Content suppliers Travel Agencies
Corporate Clients
Slide 26
Page 26 Copyright 2014 Serko All rights reserved FY14 Financial
Analysis Revenue Opex Other income from grants is not reflected in
the chart above
Slide 27
Page 27 Copyright 2014 Serko All rights reserved FY15 Outlook
Full year revenue forecast $11m Growth skewed to second half of
year Successful on-boarding critical to H2 Business currently
performing in line with forecasts IPO costs likely to be higher
than forecast
Slide 28
Resolutions
Slide 29
Page 29 Copyright 2014 Serko All rights reserved 2014 Annual
Meeting Resolution 1: That the directors are authorised to fix the
auditors remuneration
Slide 30
Page 30 Copyright 2014 Serko All rights reserved 2014 Annual
Meeting Resolution 2: That Mr Simon Botherway is re-elected as a
director of Serko
Slide 31
Page 31 Copyright 2014 Serko All rights reserved 2014 Annual
Meeting Resolution 3: That Mr Robert Shaw is re-elected as a
director of Serko
Slide 32
Page 32 Copyright 2014 Serko All rights reserved Important
notice This presentation is not an offer of securities. It is a
summary and does not purport to be complete, accurate or
independently verified. Any forward looking statements are subject
to known and unknown risks, uncertainties and assumptions, so may
not be correct. This presentation does not constitute financial,
product, investment or other advice and does not take into account
the particular needs of individuals. When making an investment
decision you should consider your financial circumstances and seek
independent financial and other professional advice. Do not rely on
any information contained this presentation. All information in
this presentation is current at the date of this presentation, and
all currency amounts are in NZ dollars, unless otherwise
stated.