Creating College and Career Ready Graduates

Communications Department

Casey Mahon, Director

Lauryn Grimes, Communications Specialist

2014-2018 Comprehensive

Communications PlanThird-Year (2016-2017) Review

Strategic Roadmap: Direction F

“Tell our Story, brand

development,

reputation management to

increase partnership

and enrollment.”

Background

• Communications Department reestablished

July 1, 2013.

• National Schools Public Relations Association

Communications Audit (November 2013 to

May 2014).

• Comprehensive Communications Plan

• 2014 through 2018

• Presented to School Board June 10, 2014

• Activated July 1, 2014

Communication Audit Recommendations

Recommendation 2014-2015 2015-2016 2016-2017 2017-2018

1. Implement a strategic communication plan that reflects best practices in school public relations.

Introduce Focus Focus Focus

2. Expand a culture of communication.

Introduce Focus Focus Focus

3. Expand outreach to parents and community.

Introduce Focus Focus Focus

4. Create a crisis communication plan based on best practice.

Introduce Focus Maintain

Recommendation 2014-2015 2015-2016 2016-2017 2017-2018

5. Continue to integrate social media into the communicationprogram.

Focus Focus Focus Maintain

6. Expand the use of video as a communication tool.

Introduce Focus Focus

7. Continue to refresh the District website.

Focus Focus Focus Focus

8. Develop a marketing plan and incorporate effective marketing/ branding strategies into communication planning.

Introduce Focus Focus Focus

9. Explore additional paths to engaging diverse populations.

Focus Focus Focus Focus

2014-2018 Comprehensive

Communications Plan

• Nine recommendations (Action Items)

• 35 Strategies

• 141 Tactics

Recommendation 1

Implement a strategic communication

program that reflects best practices

in school public relations.

• Five strategies

• 23 tactics

• Achieved: 11

• Ongoing 9

• Not Developed 3

Recommendation 2

Expand a culture of communication

• Six strategies

• 17 tactics

• Achieved: 6

• Ongoing: 4

• In Progress: 6

• Not Developed: 1

Recommendation 3

Expand outreach to parents

and community

• 11 strategies

• 44 tactics

• Achieved: 15

• Ongoing: 16

• In Progress: 6

• Not Developed: 2

• Suspended: 5

Recommendation 4

Create a Crisis Communications

Plan based on best practice.

• 3 strategies

• 14 tactics

• Achieved: 3

Ongoing: 9

• In Progress: 2

Recommendation 5

Continue to integrate social media

into the communication program

• Three strategies

• 14 tactics

• Achieved: 1

• Ongoing 11

• In Progress 2

Recommendation 6

Expand the Use of Video as a

Communication Tool

• Two strategies

• 8 tactics

• Achieved 1

• Ongoing 2

• In Progress 2

• Not Developed 3

Recommendation 7

Continue to refresh the District websites

• Seven strategies

• 14 tactics

• Achieved: 10

• Ongoing 3• In Progress 1

Recommendation 8

Develop a marketing plan and

incorporate effective marketing branding

strategies into communication planning

• Two strategies

• 8 tactics

• Ongoing 5

• In Progress 2• Not Developed 1

Recommendation 9

Explore additional paths to

engaging diverse populations

• Two strategies

• 4 tactics

• Ongoing 4

Results

Year 1 Year 2 Year 3

Achieved 28 30 51

Ongoing 56 65 55

In-Progress 27 26 20

Modified 6 0 0

Not Developed 23 16 10

Suspended 5 0 5

Questions?