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2014-2015 NFL TV Season: Local Home Team
Advantage
2014-2015 NFL TV Season: Local Home Team
Advantage
2
2015 Super Bowl: The Winning, Losing and Home Markets
2015 Super Bowl: The Winning, Losing and Home Markets
Source: Nielsen 2/1/15 Adults 25-54 Live+SD.
Super Bowl XLIXAdults 25-54 SD Rating
National Avg. Boston Seattle Phoenix
41.9
58.0 57.8
44.1
3
2015 Super Bowl: The Winning, Losing and Home Markets
2015 Super Bowl: The Winning, Losing and Home Markets
Source: Nielsen 2/1/15 Household Live+SD.
Super Bowl XLIXHHLD SD Rating
National Avg. Boston Phoenix Seattle
47.5
61.055.6
52.1
4
Top Markets For 2015 Super Bowl: “Super” Ratings
Top Markets For 2015 Super Bowl: “Super” Ratings
Source: Nielsen 2/1/15 Adults 25-54 Live+SD.
Super Bowl XLIXAdults 25-54 SD Rating
Nationa
l Avg
.
Bosto
n
Seat
tle
Charlo
tte
Portl
and
Pitts
burg
h
Cleve
land
Detro
it
Chica
go
Denve
r
Was
hing
ton
DC
41.9
58.0 57.853.6 52.7
49.5 49.1 47.8 47.6 47.6 47.3
5
Top Markets For 2015 Super Bowl: “Super” Ratings
Top Markets For 2015 Super Bowl: “Super” Ratings
Source: Nielsen 2/1/15 Household Live+SD.
Super Bowl XLIXHHLD SD Rating
National Avg. Boston New Orleans Phoenix Detroit Norfolk Chicago Kansas City Denver Indianapolis Buffalo
47.5
61.055.7 55.6 55.0 55.0 54.9 54.5 53.7 53.7 53.6
6
2014 Super Bowl: The Winning, Losing and Home Markets
2014 Super Bowl: The Winning, Losing and Home Markets
Source: Nielsen 2/2/14 Adults 25-54 Live+SD.
Super Bowl XLVIIIAdults 25-54 SD Rating
National Avg. Seattle Denver New York
40.7
58.955.0
43.8
7
2014 Super Bowl Neighboring Markets: Higher Than National Rating
2014 Super Bowl Neighboring Markets: Higher Than National Rating
Source: Nielsen 2/2/14 Adults 25-54 Live+SD.
Super Bowl XLVIIIAdults 25-54 SD Rating
40.7
51.554.7
57.4 57.7 58.5 60.2
8
2014 Super Bowl “Perennial” Local Markets Out Deliver National
Rating
2014 Super Bowl “Perennial” Local Markets Out Deliver National
Rating
Source: Nielsen 2/2/14 Adults 25-54 Live+SD.
Super Bowl XLVIIIAdults 25-54 SD Rating
National Avg. Green Bay Cincinnati Jacksonville Kansas City Buffalo New Orleans
40.7
46.449.7 50.5 51.2
54.3 54.4
9
NFLN + CBS 2014:Ratings Advantage CBS
NFLN + CBS 2014:Ratings Advantage CBS
Source: Nielsen, Live+SD deliveries, 9/11/14-10/23/14
HH Rating RA18-49 RA25-54 RM18-49 RM25-54
10.3
5.96.6
8.08.8
1.81.3 1.4
2.0 2.2
2014 CBS Thursday Night Football 2014 NFLN ThursdayNight Football
2014 Thursday Night NFL Simulcast Games
10
The 2014 NFL Regular Season:Broadcast Out delivers Cable
The 2014 NFL Regular Season:Broadcast Out delivers Cable
Source: Nielsen 09/04/2014 - 12/28/2014 Adults 25-54 Live+SD.
2014 NFL Regular SeasonAdults 25-54 SD Rating
Broadcast Cable
7.5
3.3
11
The 2014/15 NFL Wild Card Games On Broadcast: Higher Ratings Than ESPNThe 2014/15 NFL Wild Card Games On Broadcast: Higher Ratings Than ESPN
Source: Nielsen 1/03/2015 - 1/04/2015 Adults 25-54 Live+SD.
2014 NFL Wild Card WeekendAdults 25-54 SD Rating
Broadcast ESPN
12.4
8.2
12
RecapRecap
The Super Bowl winning team, losing team and host markets out-deliver the national rating, with some as high as a 38% increase from the national average
The neighboring markets also see major increases over the national average
Many “perennial” markets consistently have higher ratings than the national average year after year
NFL Thursday Night Games that were simulcast on NFLN & CBS saw CBS’ ratings much higher than on the NFL Network
In fact, ratings for the NFL regular season were more than twice as high on broadcast versus cable
The NFL Wild Card playoff games, which for the first time had a game air on ESPN, had much higher ratings on the broadcast networks versus ESPN