15
Greetings This year has been one for the history books for the School Nutrition Association, from flourishing membership numbers to larger-than-life conferences and an ever-growing group of school nutrition professionals who have earned a credential or certificate. Though there have been challenges, particularly on the political front, the steadfast engagement and energy of SNA members has allowed the Association to continue to excel at its vision of being the authority on school nutrition programs across the country. We’d like to extend consid- erable thanks to the SNA national and state leaders, who volunteer countless hours of time and energy to steering the organization, despite the winds of oppo- sition. Thank you to their staff at schools and districts across the nation, as well as the leaders’ family mem- bers, who keep operations going while they are on the road for SNA business. Thank you to the vendor partners who support K-12 operations in so many ways. Thank you to the allied organizations who work with SNA to nourish America’s school children. Thank you to the SNA Headquarters staff, always on a mission to better the or- ganization as a whole. And, of course, thank you to each and every member who engages, energizes and excels every day in America’s schools. Julia Bauscher, SNS Patricia Montague, CAE 2014-15 SNA President SNA Chief Executive Officer HIGHLIGHTS... Infrastructure Report .................................................... 2 Advocacy Efforts ............................................................ 3 Community Highlights................................................... 5 Professional Development ........................................... 6 From the Communications Desk ................................. 7 SNF Achievements .......................................................... 8 2014-15 Board of Directors ........................................... 9 SNA Financials ............................................................... 10 SNF Financials................................................................ 13 ...look inside 2014-15 School Nutrition Association ANNUAL REPORT School Nutrition Foundation ABOUT US The School Nutrition Association (SNA), founded in 1946, is the national organization of school nutrition professionals committed to advancing the quality of school meal programs through professional develop- ment and advocacy. SNA’s Core Purpose is to increase the number of well-nourished students prepared for success. The organization’s Vision is to be the authority and resource for school nutrition programs. Its Core Values are collaboration, relationship building and team- work; caring commitment and service; lifelong wellness and healthy lifestyles; passion for lifelong learning and professional development; and integrity and ethics. The School Nutrition Foundation (SNF) is the philanthropic sister organization of SNA. A 501(c)(3) organization, SNF supports SNA by providing funding for tuition assistance programs, professional develop- ment and training and research in school nutrition. ____________ School Nutrition Association | 120 Waterfront Street, Suite 300 National Harbor, MD 20745 | 800.877.8822 www.schoolnutrition.org

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Page 1: 2014 15 ANNUAL REPORT - School Nutritiondocs.schoolnutrition.org/SNA/AnnualRPT2014-15 FINISHED-6-18-3rd.… · SNA members are the life force behind the Association. Thanks to the

Greetings

This year has been one for the

history books for the School

Nutrition Association, from

flourishing membership numbers

to larger-than-life conferences and

an ever-growing group of school

nutrition professionals who have

earned a credential or certificate. Though there have

been challenges, particularly on the political front, the

steadfast engagement and energy

of SNA members has allowed the

Association to continue to excel at

its vision of being the authority on

school nutrition programs across

the country.

We’d like to extend consid-

erable thanks to the SNA national and state leaders,

who volunteer countless hours of time and energy to

steering the organization, despite the winds of oppo-

sition. Thank you to their staff at schools and districts

across the nation, as well as the leaders’ family mem-

bers, who keep operations going while they are on the

road for SNA business. Thank you to the vendor partners

who support K-12 operations in so many ways. Thank

you to the allied organizations who work with SNA to

nourish America’s school children. Thank you to the SNA

Headquarters staff, always on a mission to better the or-

ganization as a whole. And, of course, thank you to each

and every member who engages, energizes and excels

every day in America’s schools.

Julia Bauscher, SNS Patricia Montague, CAE2014-15 SNA President SNA Chief Executive Officer

HIGHLIGHTS...Infrastructure Report ....................................................2Advocacy Efforts ............................................................3Community Highlights ...................................................5Professional Development ...........................................6From the Communications Desk .................................7SNF Achievements ..........................................................82014-15 Board of Directors ...........................................9SNA Financials ...............................................................10SNF Financials ................................................................13

...look inside

2014-15School Nutrition Association

ANNUALREPORT

School Nutrition Foundation

ABOUT USThe School Nutrition Association (SNA), founded in

1946, is the national organization of school nutrition

professionals committed to advancing the quality of

school meal programs through professional develop-

ment and advocacy. SNA’s Core Purpose is to increase

the number of well-nourished students prepared for

success. The organization’s Vision is to be the authority

and resource for school nutrition programs. Its Core

Values are collaboration, relationship building and team-

work; caring commitment and service; lifelong wellness

and healthy lifestyles; passion for lifelong learning and

professional development; and integrity and ethics.

The School Nutrition Foundation (SNF) is the

philanthropic sister organization of SNA. A 501(c)(3)

organization, SNF supports SNA by providing funding

for tuition assistance programs, professional develop-

ment and training and research in school nutrition.

____________

School Nutrition Association | 120 Waterfront Street, Suite 300 National Harbor, MD 20745 | 800.877.8822

www.schoolnutrition.org

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annual report–page 2

INFRASTRUCTUREREPORT

For the past two years, SNA’s leadership has been hard

at work on a multistage strategic realignment process,

aimed at further positioning the Association as the

preeminent source on school meal programs. Step one

created the key strategic goals for the Association;

step two updated the staff organizational structure; and

step three, currently in process, revises the governance

structure.

Key Strategic Goals• Professional Development

• Advocacy and Public Image

• Community

• Infrastructure

Headquarters Staff RealignmentTo further support the strategic goals and Association

mission, SNA in November 2014 announced an updated

Headquarters staff organizational structure.

INFRASTRUCTUREREPORT

Chief Executive Officer & SNF Executive Director

• Association Management • Leadership Operations • Strategic Planning

Finance & Information Technology

• Financial Mgmt • Accounting

Operations • Investments • Technology • Data Processing

Membership Marketing & Professional

Development • Membership • Marketing • Professional

Development • Service Center • Research

Government Affairs & Media

Relations • Federal & State

Government Affairs • SN Program

Resources • Allied Org Relations • Media/PR • SNF Programs

Business Development &

Meetings • Business

Development • Industry Relations • Meetings • Exhibit Sales • Sponsorships • SNF Support &

Development

Executive Assistant

Chief of Staff • Governance • Leadership Support • Human Resources • Facilities Mgmt

School Nutrition Association Staff Realignment

Communications • Publications • Website • Graphic Design • Advertising • Member

Communications

Proposed Governance StructureIn accordance with the updated strategic plan, the SNA

Board of Directors has proposed a revised governance

structure that reflects contemporary association business

practices. Initial steps to create the updated governance

structure began with a January 2015 Governance Modeling

Summit in Phoenix and involved representatives of many

stakeholder groups. The proposed governance structure,

which would modify Board of Director positions and

current committees, as well as the election timeline and

other governance aspects, will be presented and voted

on by SNA’s House of Delegates at the July 2015 Annual

National Conference (ANC) in Salt Lake City.

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annual report–page 3

ADVOCACYEFFORTS

As an essential aspect of SNA’s endeavors, the Associa-

tion’s advocates—whether a passionate, engaged mem-

ber, a Headquarters team member or a PPL Committee

member—have worked tirelessly to push the message of

child nutrition to key players.

2015 Omnibus Appropriations BillSNA spent most of 2014 pursuing operational flexibility

through all possible means, including legislation via the

Agriculture Appropriations bill. The Association saw a return

on that investment with the passage of the 2015 Omnibus

Appropriations bill, in which specific sections were consid-

ered a victory for SNA and its members, such as:

• Sodium: The bill suspended further sodium reduc-

tions for “meals, foods and snacks sold in schools” until

there is further scientific research that shows a benefit to

children;

• Whole Grains: The bill enabled USDA to allow states to

grant exemptions on the 100% whole grain-rich require-

ment if a School Food Authority (SFA) demonstrates hard-

ship, whether financial, procurement or student accept-

ability. Qualifying SFAs are permitted to meet the July 2012

mandate that half of grains offered be whole grain-rich.

This provides a way to allow states and schools to work

together on flexibility for those schools struggling with

this particular issue;

• Equipment grants: The bill provided $25 million in

additional equipment grants to be distributed by State

Agencies.

All of these provisions are in effect for one fiscal

year, or through September 30, 2015.

SNA on the HillAssociation leadership became a mainstay on Capitol Hill as

SNA geared up for the 2015 Child Nutrition Reauthorization

(CNR), among other advocacy efforts. Highlights included:

• In July 2014, SNA President Julia Bauscher, SNS, tes-

tified before the Senate Agriculture Committee on the

challenges facing school meals.

• In October 2014, SNA hosted and the National School

Boards Association participated in an event showcasing

newly released research on school nutrition; more than 75

Hill staff attended the standing room-only event.

• Also in October 2014, Congressional staff participated

in a cafeteria site visit in Maryland, organized by SNA, to

witness firsthand the operations of a school cafeteria.

• In April 2015, Bauscher testified before the House

Education and the Workforce Committee on the value of

school meal programs to students and the importance of

meal program viability.

• In May 2015, SNA member Cindy Jones, business man-

agement coordinator, Olathe (Kan.) Public Schools, testi-

fied at a hearing before the Senate Agriculture Committee

on the need for greater funding and flexibility for schools

to provide healthier choices to students in the cafeteria.

• Also in May 2015, Senators John Hoeven (R-N.D.) and

Angus King (I-Maine) introduced the bipartisan Healthy

School Meals Flexibility Act (S. 1146) in the Senate. The bill

would provide permanent flexibility to aid schools in com-

plying with the USDA’s sodium and whole-grain require-

ments under the National School Lunch and Breakfast

programs. A companion bill, H.R. 2508, was introduced on

May 21 in the House of Representatives by Congressman

Rodney Davis (R-Ill.) and Brad Ashford (D-Neb.). Total attendees at the 2015 Legislative Action Conference (LAC), a

record-high number. Nearly 140 of these were first-time attendees.

LAC 2015: A Record-Breaking Conference

929 ATTENDEES

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annual report–page 4

Nurturing Grassroots AdvocacyTo assist individual members, state associations and local

chapters in their own advocacy efforts, SNA makes avail-

able helpful tools and information. These include:

• The SchoolNutrition.org/SchoolMeals section on the

redesigned SNA website; this section details the business

of operating SN programs.

• Talking points, including SNA survey data, on the bud-

getary/financial pressures for school meal programs in all

media and advocacy materials.

• A year-long national outreach campaign via social

media, traditional media and Association promotions,

from which members can draw information about school

meals and the Association’s goals.

• A preconference session at LAC 2015 on Federal/

State/Regulatory Advocacy and Training with a paid con-

tent expert, as well as sessions on advocacy and engage-

ment at NLC and ANC 2015.

• The February 2015 issue of School Nutrition magazine

on the theme of “School Nutrition Advocacy,” providing

articles on both the “why” and “how” of grassroots

advocacy.

• SNA’s Take Action web page, which offers easy access

to legislator contact information and the option to be

included in critical letter-writing campaigns. A Take Action

user account links to advocacy software, which allows SNA

to track and encourage emails/letters/tweets between

SNA members and legislators.

Positive Media MentionsOver the past year, SNA’s proactive media outreach earned

positive news stories that reached 9.1 million TV viewers

alone. Media highlights in 2014-15 included a December

2014 Wall Street Journal story on how schools are turning

to chefs to manage challenges under the new standards;

a March 2015 U.S. News and World Report article on the

challenges created by the new standards; and a live inter-

view with SNA President Julia Bauscher on “Fox & Friends”

in September 2014. Additionally NBC stations nationwide

covered SNA’s Operations Report in August 2014 and LAC in

March 2015.

Positive, Proactive CampaignsIn recognition of National School Lunch Week (NSLW),

National School Breakfast Week (NSBW) and School

Lunch Hero Day (SLHD), SNA initiated a successful tar-

geted media campaign in local and national markets to

highlight the exceptional work of its members. Positive

results included:

• TV coverage for NSLW 2014 on more than 50 broadcast

outlets (local affiliates of NBC, CBS, ABC and FOX) with an

estimated audience of more than 1 million viewers;

• NSBW contests and activity on the Tray Talk Facebook

page that earned 720 new page likes, engaged 3,553

unique users and garnered total impressions of approxi-

mately 59,035;

• A SLHD campaign that earned an inspirational post

from the blog This Mama Loves, which has 72,500 Twitter

followers and 34,000 followers on Facebook.

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annual report–page 5

COMMUNITY HIGHLIGHTS

SNA members are the life force behind the Association.

Thanks to the efforts of hardworking member recruiters,

as well as the Headquarters’ membership team, SNA’s

ranks continue to grow.

NLC: The Future of SNAOf the 250+ attendees at the 2015 National Leadership Con-

ference (NLC) in San Diego, 50 members from 29 states at-

tended the Future Leaders Program—the largest class to date!

Our AlliesSNA continues to work with allied organizations in

support of school nutrition. Recently, the Association:

• Exhibited and presented “The Serious Business of

School Nutrition” at the National School Boards Associ-

ation conference in March 2015. SNA also participated

at the conferences of the Association of School Board

Officials (ASBO) and the American Commodity Distribution

Association (ACDA).

• Signed on to four organizational letters sent to

Congress demonstrating support for maintaining strong

school nutrition programs;

• Continued the partnership between the Alliance for

a Healthier Generation and School Nutrition magazine to

cross-promote key initiatives and share leads/resources;

• Began working with Action for Healthy Kids and 42

other partners on the Every Kid Healthy initiative;

• Has joined efforts with the Academy of Nutrition and

Dietetics (AND) and the Society for Nutrition Education

and Behavior (SNEB) to work on a white paper on Nutri-

tion Integrity in Schools;

• Worked with Share Our Strength, Breakfast Coalition

and as a MyPlate Strategic partner.

Awards Program RevampIn mid-2014, SNA took measures to simplify its awards

program, making it easier to highlight the important

work of the members who go above and beyond for their

profession. SNA recognizes members at the state, region-

al and national level in three key categories: Employee

of the Year; Manager of the Year, in honor of Louise

Sublette; and Director of the Year. Additionally, SNA

continues to honor excellence at the state affiliate level

through the President’s Award of Achievement, in honor

of Thelma Flanagan; the President’s Award of Excellence;

and additional membership and professional development

awards. SNA also awards an Industry Member of the Year.

56,129 MEMBERSIn 2014-15, SNA membership hit new highs that haven’t been reached in more than 10 years.

25,583 SCHOOL DISTRICT-OWNED MEMBERSHIPS (SDM)

SDM memberships currently account for 46% of SNA memberships, an increase from 37% in May 2014. All 50 states, plus the District of Columbia, now offer SDM as a membership option.

SNA MEMBERSHIP ON THE GROW

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annual report–page 6

PROFESSIONAL DEVELOPMENT

SNA has positioned itself as the premier resource for

professional development through education and training

for school nutrition professionals. The Association offers a

respected credentialing and certificate program, webi-

nars, resources and more.

SNA Assists: Professional StandardsIn early March 2015, USDA released a final rule on Profes-

sional Standards for education and training requirements

for school nutrition professionals. To assist its members in

navigating this complex requirement, SNA has taken the

following measures:

• SNA aligned its certificate program with the annual

training hour requirements.

• In Fall 2014, SNA held webinars on the proposed rule;

• At LAC 2015, USDA representatives walked attendees

through the final rule;

• In April 2015, SNA cohosted a webinar with USDA reps

on the final rule;

• In May 2015, SNA held a webinar to review how SNA’s

programs support Professional Standards;

• Hosted education sessions at ANC 2015 on the rule;

and

• A new Professional Standards section was added to

the SNA website to provide easy access to information.

This includes a new members-only Professional Standards

Training Guide and Tracking Tool, found at www.school

nutrition.org/professionalstandards.

A New and Improved SNS Study GuideIn recognition of the new Professional Standards rule and

an ever-evolving profession, SNA updated the SNS Study

Guide, which assists members in preparing for the SNS

exams. The new Study Guide drastically reduced the num-

ber of references to study for the exam from about 90 to

about 25. Sales of the SNS Study Guide, bundled with an

accompanying resource, School Foodservice and Nutrition

Service Management, 6th Edition, have totaled more than

300.

ANC 2015: Salt Lake CityTime and time again, members cite SNA’s Annual National

Conference (ANC) as the highlight of their professional

year due to its professional development opportunities—

and ANC 2015 in Salt Lake City is no exception. With an

estimated 6,000 attendees, ANC will feature three riveting

General Sessions, informative member section meetings

and more than 90 education sessions. Topics include “Nav-

igating Professional Standards,” “Your Online Brand: #So-

cial Media Do’s and Don’ts,” “Student-Centered Customer

Service” and more.

New for 2015 is the Exhibit Hall’s “Big Reveal” stage,

where attendees will be some of the first to view and

provide feedback on what industry has been developing

for the K-12 market.

20,000More than 20,000 members have obtained a certif-

icate—2% higher than in March 2014. Additionally,

more than 1,350 members have earned a School

Nutrition Specialist (SNS) credential, the highest

year-end number in SNA history.

CREDENTIALS & CERTIFICATESBY THE NUMBERS

SNA provided valuable information to more members than ever through its 30 webinars in 2014-15.

WEBINARSmore than 5,000 attendees

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annual report–page 7

Three Cheers for SNA’s WebsiteIn November 2014, the

Association received a Gold

MarCom Award from the

Association of Marketing and

Communication Profession-

als for its redesign of School-

Nutrition.org. SNA was

selected out of over 6,500

entries in more than 200 cat-

egories from throughout the

Unites States, Canada and 15

other countries. The rede-

sign, launched in July 2014,

took 18 months of prepara-

tion by the web team.

E-Newsletters: A New LookTo go along with SNA’s award-winning website, the Asso-

ciation also revamped the aesthetics of its e-newsletters.

These digital communications are vital for disseminating

information to member subscribers.

In June 2015, SNA’s redesigned newsletters earned the

“Most Improved” award from the Awards for Publication

Excellence (APEX).

FROM THE COMMUNICATIONS DESK

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annual report–page 8

SNF ACHIEVEMENTS

Celebrate Good TimesThe 2015 Celebration of School Nutrition Heroes, the

signature event for the School Nutrition Foundation (SNF),

was held on March 2, 2015, during the Legislative Action

Conference (LAC) in Washington, D.C. The event, in its

second year, honored five School Nutrition Heroes who

go above and beyond their daily responsibilities to make a

difference in their schools and in their communities.

With the help of 16 sponsors and 300 attendees, the

2015 Celebration of School Nutrition Heroes raised more

than $60,000. The funds will be used for education and

professional development, research and scholarships.

Next year’s celebration will be held February 29, 2016,

during LAC.

Members #GiveSNF participated in the national charitable event, #Giving

Tuesday, on December 2, 2014, on which day supporters

donated to the Foundation and posted their “UNselfies,”

photos that proclaimed their support of SNF. The Founda-

tion received 58 contributions, totally $5,875, more than

25% of the total secured in the entire preceding fiscal year.

$35,676From January to December 2014, SNF raised more than $35,000 from 200 donors for its annual fund.

THE ANNUAL FUND

$61,250In the 2014-15 fiscal year, the School Nutrition Foundation awarded 59 scholarships, totaling $61,250, plus 11 pieces of equipment, to SNA members in support of professional develop-ment and improved school kitchen facilities.

SNF SCHOLARSHIPS

Foundation FocusSNF launched a redesigned e-newsletter, Foundation Focus,

in April 2015. The newsletter is published three times a year

and provides SNF supporters with the latest Foundation

news. The newsletter is available on the SNA website, under

News and Publications, and at www.schoolnutrition.org/

SNF.

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annual report–page 9

2014-2015 BOARD OF DIRECTORS

President Julia Bauscher, SNS

Jefferson County School District,

Louisville, Ky.

President-elect Jean Ronnei, SNS

St. Paul (Minn.) Public Schools

Vice President Becky Domokos-Bays, PhD, RD, SNS

Loudoun County Public Schools,

Ashburn, Va.

Secretary/Treasurer

Linda Eichenberger, SNS

Oak Hills School District, Cincinnati, Ohio

REGIONAL DIRECTORS

Mideast Regional Director

Sara Gasiorowski, SNS

Metropolitan School District of Wayne

Township, Indianapolis, Ind.

Midwest Regional Director

Micheline Piekarski, SNS

Oak Park and River Forest High School

District 200, Oak Park, Ill.

Northeast Regional Director

Debbi Beauvais, SNS

Gates-Chili Central School District,

Rochester, N.Y.

Northwest Regional Director

Debbie Kallio

Sedro-Woolley (Wash.) School District

Southeast Regional Director

Melissa Livesay

Franklin County School District,

Winchester, Tenn.

Southwest Regional Director

Kevin Ponce, SNS

Oklahoma City (Okla.) Public Schools

West Regional Director

Lynnelle Grumbles, PhD, SNS

Visalia (Calif.) Unified School District

COMMITTEE CHAIRS

Education Gay Anderson, SNS

Brandon Valley (S.D.) School District

Member Services

Renée Hanks, SNS

South Colonie School District,

Albany, N.Y.

Nutrition Carol Weekly, RD, SNS

Queen Creek (Ariz.)

Unified School District

Public Policy & Legislation

Wendy Weyer, RD, SNS

Seattle (Wash.) School District

Research Jill Kidd, SNS

Pueblo (Colo.) School District 60

OTHER REPRESENTATIVES

School Nutrition Employee/Manager Representative

Roxanne Knops

White Bear Lake (Minn.) Area Schools

State Agency Representative

Donna Parsons, MS, RD, SNS

Office of Superintendent of Public

Instruction, Olympia, Wash.

Industry Representative

Gary Vonck

KeyImpact Sales & Systems

Naperville, Ill.

Ex-Officio Patricia Montague, CAE

Chief Executive Officer,

School Nutrition Association

National Harbor, Md.

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annual report–page 10

SNA FINANCIALS

Balance Sheet—July 31, 2014 and 2013 ASSETS 2014 2013 Current Assets Cash and cash equivalents $3,852,040 $3,481,115 Investment in marketable securities 5,623,868 4,993,201 Accounts receivable, less allowance for doubtful accounts of $50,000 611,584 815,557 Prepaid and deferred expenses 139,571 110,214 Due from Global Child Nutrition Foundation 0 54,012 Due from School Nutrition Foundation 50,445 109,914 TOTAL CURRENT ASSETS 10,277,508 9,564,013 Property and Equipment Furniture, fixtures and equipment 666,881 678,231 Less allowances for depreciation (628,443) (624,737) TOTAL PROPERTY AND EQUIPMENT 38,438 53,494 Other Assets Deposits 38,163 38,163 Deferred compensation plans 675,415 659,060 Fixed Annuity 22,198 29,028 TOTAL OTHER ASSETS 735,776 726,251 TOTAL ASSETS $11,051,722 $10,343,758 LIABILITIES AND NET ASSETS 2014 2013 Current Liabilities Accounts payable $917,525 $842,510 Due to PAC 1,332 1,986 Accrued expenses 89,703 83,878 Deferred revenue 1,639,180 1,587,750 TOTAL CURRENT LIABILITIES 2,647,740 2,516,124 Accrued Rent Payable 296,890 332,605 Deferred Compensation Benefits 675,415 659,060 Fixed Annuity 22,198 29,028 TOTAL LIABLITIES 3,642,243 3,536,817 Net Assets Unrestricted 6,813,832 6,328,409 Temporarily restricted 545,647 428,532 Permanently restricted 50,000 50,000 TOTAL NET ASSETS 7,409,479 6,806,941 TOTAL LIABILITIES & NET ASSETS $11,051,722 $10,343,758

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Statement of Revenues and Expenses—July 31, 2014 and 2013 2014 2013 Revenues Administrative $215,402 $220,046 Membership/State Affiliate Services 2,085,708 1,942,433 Certificate/Credentialing 337,427 305,071 Technology Services 194,963 208,409 Marketing 248,671 265,250 Communications 1,885,095 1,890,635 Annual National Conference 4,277,754 3,837,600 School Nutrition Industry Conference 545,842 615,694 Legislative Action Conference 485,943 497,456 Other Meetings 189,486 212,948 Gov Affairs & Media Relations 10,000 0 Education 193,906 150,008 Industry Relations 533,522 555,076 TOTAL REVENUE 11,203,719 10,700,626 Expenses Administrative 1,532,371 1,750,584 Membership/State Affiliate Services 573,993 550,416 Certificate/Credentialing 231,091 242,092 Technology Services 509,384 520,646 Marketing 746,613 670,272 Communications 1,914,689 1,854,149 Annual National Conference 2,192,761 1,885,349 School Nutrition Industry Conference 270,861 255,235 Legislative Action Conference 294,372 277,241 Committees 85,021 104,777 Other Meetings 200,796 211,763 Gov Affairs & Media Relations 873,391 683,433 Education 428,502 444,137 Industry Relations 317,033 274,040 Board of Directors 321,956 285,321 TOTAL OPERATING EXPENSES 10,492,834 10,009,455 NET INCOME FROM GENERAL FUND 710,885 691,171 Realized gains on investments 398,498 201,948 Unrealized gains/(losses) on investments (100,841) 166,588 Temporarily Restricted Funds 102,680 64,376 Board Designated Funds Building Fund 0 (8,170) Capital expenditures (44,794) (45,379) Carl Perkins Endowment 14,435 4,636 Keys To Excellence 0 (10,000) Public Relations (11,501) 20,968 Special Projects (255,493) (60,967) Legislative/Advocacy Fund (100,000) 0 Web Development (111,330) (34,811) NET DESIGNATED BOARD FUNDS (508,683) (133,723) CHANGE IN NET ASSETS $602,539 $990,360

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annual report–page 12

SNA FINANCIALS (continued)

Industry Relations 6.5%

Gov’t Aff/Media Rel .4%

Education 1.8%

Communications 15.1%

Certificate/Credential 3.1%

Marketing 3.1%

Technology 1.6%

Meetings 47.2%

Member/State Aff 19.7%

Executive/Admin 1.5%

SNA - Budgeted Operating Revenue 2014-15

SNA BUDGETED OPERATING

REVENUE 2014-15

$11,335,200

Industry Relations 6.5%

Gov’t Aff/Media Rel .4%

Education 1.8%

Communications 15.1%

Certificate/Credential 3.1%

Marketing 3.1%

Technology 1.6%

Meetings 47.2%

Member/State Aff 19.7%

Executive/Admin 1.5%

SNA - Budgeted Operating Revenue 2014-15

SNA - Budgeted Operating Expenses 2014-15

Industry Relations 3.2%

Gov’t Aff/Media Rel 8.2%

Education 4.3%

Communications 17.8%

Certificate/Credential 2.7%

Marketing 6.9%

Technology 5.1%

Meetings 26.7%

Member/State Aff 5.2%

Executive/Admin 16.7%

Board of Directors 3.2%

SNA BUDGETED OPERATING

EXPENSE 2014-15

$11,091,900

SNA - Budgeted Operating Expenses 2014-15

Industry Relations 3.2%

Gov’t Aff/Media Rel 8.2%

Education 4.3%

Communications 17.8%

Certificate/Credential 2.7%

Marketing 6.9%

Technology 5.1%

Meetings 26.7%

Member/State Aff 5.2%

Executive/Admin 16.7%

Board of Directors 3.2%

SNA - Operating Revenue & Expenses Trends 2009-14

Expenses

Revenue

0

2

4

6

8

10

12

13-1412-1311-1210-1109-1008-09

In M

illio

ns

8.78 8.48 8.33 8.04

9.489.05

10.039.22

10.710

11.210.49

OPERATING REVENUE & EXPENSES TRENDS 2009-14

revenue

expenses

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SNF FINANCIALS

Balance Sheet—July 31, 2014 and 2013 ASSETS 2014 2013 Current Assets Cash and Cash Equivalents 3,290,971 3,654,456 Certificates of Deposit 300,000 300,000 Accounts Receivable 13,350 120,478 Accrued Interest 232 201 Prepaid Expenses 0 1,558 TOTAL CURRENT ASSETS 3,604,553 4,076,693 Investments Invest in Us 2,726,819 2,641,294 Special Named Fund 73,716 70,461 TOTAL INVESTMENTS 2,800,535 2,711,755 Pledges Receivable 77,946 30,330 Property and Equipment Furniture and Fixtures 13,609 13,609 Accumulated Depreciation (13,609) (13,407) TOTAL PROPERTY AND EQUIPMENT 0 202 TOTAL ASSETS 6,483,034 6,818,980 LIABILITIES AND NET ASSETS 2014 2013 Current Liabilities Accounts Payable 332 6,546 Deferred Revenue 8,350 30,000 Deferred Revenue–Walmart 279,467 179,688 Due to SNA 50,445 107,914 Other Current Liabilities 49,539 73,442 Walmart Grant Payable 2,257,700 2,732,908 TOTAL LIABILITIES 2,645,833 3,130,498 Net Assets Begining Balance 3,688,482 3,720,942 Current Change in Net Assets 148,719 (32,460) TOTAL NET ASSETS 3,837,201 3,688,482

TOTAL LIABILITIES AND NET ASSETS 6,483,034 6,818,980

annual report–page 13

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Statement of Revenues and Expenses—July 31, 2014 and 2013 2014 2013 Revenues General Fund 154,005 156,604 IIU Endowment 91,312 94,836 50th Anniversary 199,403 0 National Dairy Council 58,237 122,536 Scholarships 57,441 103,354 Wal-Mart–Breakfast in the Classroom 110,416 360,184 Webinar Wednesday 69,850 45,500 TOTAL REVENUES 740,664 883,014 Expenses General Fund 251,361 226,990 IIU Endowment 131,272 178,125 50th Anniversary 98,754 0 National Dairy Council 33,546 122,536 Scholarships 68,710 124,644 Wal-Mart–Breakfast in the Classroom 110,416 360,184 Webinar Wednesday 21,742 41,538 TOTAL EXPENSES 715,801 1,054,017 OPERATING REVENUE/(LOSS) 24,863 (171,003) Realized gains on investments 48,859 32,654 Unrealized gains on investments 74,996 105,888 NET CHANGE ON INVESTMENTS 123,855 138,542 TOTAL NET REVENUE/(LOSS) 148,718 (32,461)

Page 15: 2014 15 ANNUAL REPORT - School Nutritiondocs.schoolnutrition.org/SNA/AnnualRPT2014-15 FINISHED-6-18-3rd.… · SNA members are the life force behind the Association. Thanks to the

SNF - Operating Revenue & Expenses Trends 2009-14

Expenses

Revenue

0.0

0.5

1.0

1.5

2.0

13-1412-1311-1210-1109-1008-09

In M

illio

ns

.77.65

1.07

.83

1.29

1.541.43 1.37

1.02 1.05

.86.71

SNF FINANCIALS (continued)

New Proj 14.2%

WalMart/BIC 23.6%

Scholarships 5.1%

Hero Celeb 30.1%

IIU Endow 10.2%

Gen Fund 16.8%

SNF - Budgeted Operating Revenue 2014-15

SNF BUDGETED OPERATING

REVENUE 2014-15

$883,200New Proj 14.2%

WalMart/BIC 23.6%

Scholarships 5.1%

Hero Celeb 30.1%

IIU Endow 10.2%

Gen Fund 16.8%

SNF - Budgeted Operating Revenue 2014-15

SNF - Budgeted Operating Expenses 2014-15

New Proj 12.8%

WalMart/BIC 25.2%

Scholarships 5.9%

Hero Celeb 15.8%

IIU Endow 15.5%

Gen Fund 24.8%

SNF BUDGETED OPERATING

EXPENSE 2014-15

$830,150

SNF - Budgeted Operating Expenses 2014-15

New Proj 12.8%

WalMart/BIC 25.2%

Scholarships 5.9%

Hero Celeb 15.8%

IIU Endow 15.5%

Gen Fund 24.8%

OPERATING REVENUE & EXPENSES TRENDS 2009-14

annual report–page 15

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revenue

expenses