2014 07-09-5759 Silverpop an IBM Company Clie

Copyright 2014 IBM Corporation

IBM Industry Cloud Solutions

Welcome to the Future of Marketing


Silverpop, an IBM Company, is focused

on helping marketers transform the

customer experience increasing engagement and

driving revenue.


What does Silverpop provide?

Email Marketing

Dynamic email content and sophisticated features

drive higher conversion

Lead to Revenue Management

Scoring and automation support complex,

direct sales efforts

Behavioral Marketing Automation

Capture and use behavior from virtually any source

to drive highly personalized interactions


Data in

Silos

Fragmented

picture of

customers

Lack of

Control

Lack of

control

over data

Relevant

Content

Inability to

customize

content

Right

Channel

Get

customers attention

Real-time

Execution

Inability to execute in real-time

Lack of

Insight

How

individuals

interact

with your

brand

What business challenges does Silverpop solve?


The Silverpop Marketing Platform

UNIVERSAL BEHAVIOR

Capture Every Action

Captures and

manages

behavior across

every digital

and offline

channel

to build

unparalleled

insight into each

individual

SINGLE IDENTITY

Connect The Dots

Connects every

customer touch point into a single

view

MULTI-CHANNEL

Communicate Across Platforms

Sends personalized messages

everywhere each customer

prefers to connect

BEHAVIORAL INSIGHTS

Understand Path To Revenue

Discovers

customer

preferences by

analyzing data

from all devices

and channels

MARKETING DATABASE

Manage Behaviors At Scale

Manages everything

about each

customer, easily and

at scale

INTERACTION ENGINE

Automate Communications

Gets personal with each customer, one at a time and in real-

time


Individualized email messaging increases engagement

Subject Line PersonalizationFirst name personalization

Personalized Content Name and contact info for each customers personal rep

Dynamic Subject LinesThe subject line changes based on the type and duration of club membership

Individualized Content ListsFor any customer who has purchased two or more items in the last 90 days, list each purchase with review links

E-commerce-driven PersonalizationDisplay totals and other engaging content to drive follow-on purchases

Website-driven ContentDirectly track each customers Web activity and prompt them to visit new areas of the site

Send Time OptimizationThe message arrives in each individuals inbox at precisely the time that individual is most likely to check email

Data-driven Dynamic ImageImage is selected based on demographic and profile info

Score-driven Dynamic OfferDiscounts/prices vary by social influence and time since last purchase

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4

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2

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Communication steps

Marketers can visual build the content and

cadence for the automated campaign

including email, direct mail, tele-sales, and

lead routes.

Decision diamonds

Easily add business criteria to determine

when and which path each individual will

move down.

Advanced processing (global,

track, step)

Extensive capabilities drive real-time

interactions and external systems - Filter,

route, update, Sync with CRM, add to

CRM campaign, or End Track contacts

Hyper individualized content

Dynamic content, relational table content,

behavioral content, real-time content and

send time optimization are available in

each step

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2

3

1

2

3

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4

4

Program automation drives interactions at scale


Email Behaviors

Opens, Clicks, Sent or not sent,

in any given time window.

Web Analytics Integration

WA data feed search, shopping cart, page level

Relational Data

Ecommerce, In Store

Social Feed

Mention, Follow, RT in given time

window

Silverpop Native Web Feed

Site visits, page visits, Custom

web behaviors

Behavior-based business rules create personalized interactions


EMAILDeliver individualized

messaging throughout every

step in the customer lifecycle

WEB

Create a

personalized

content experience

for each website

visitor

MOBILEGive customers highly relevant interactions in

store, in app, and on the go

SYSTEMSConnect data,

distribute insights, and automate

interactions across all of your marketing

technology

Omni-channel access lets you be where your customers are


Why Silverpop?

Capture more behavior from more sources

Use those behaviors to automate highly personalized interactions at scale

Smoothly integrate with world-class technology solutions

Which can result in:

Campaigns driven by customer behaviors generate more revenue

Better customer experience builds competitive differentiation and loyalty,

expanding wallet share

Exceptional time to value and increased ROI


Automotive TechnologyConsumer

GoodsAgency

Finance / Insurance

Healthcare Retail

More than 2,000 customers, representing about 5,000 brands

Documents

2014 07-09-5759 Silverpop an IBM Company Clie