Animal Watch

“Conscience is the inner voice that warns us somebody may be looking.” H.L. Mencken

We are watching!

Do you feel imprisoned by your conscience?

If so here is your chance to free yourself.

Help us raise awareness for animal sheltering.

!

Online platformOnline platform«Have you seen the owner?»

TVCTVC• Acun Media proudly presents.

Survivor!• Yalan Dünya scenario

integration • Public spots – on all national

channels

PressPress“Do you feel imprisoned by

your conscience? There is a chance to free yourself. Help

us raise awareness for animal sheltering. Don't buy

pet!"

AmbientAmbientA celebrity and a volunteer will need you to survive in

Benetton and Diesel stores!

OOHOOH•You are free now

•You are still imprisoned

PRPR• Don’t buy them from

petshop like a gift! Bring your kids to pet

them!

GerillaGerilla• Summer is over! Back to

school time! • Catch families ın the road

• Your child is on the way back home. But is your “gift” pet?” #animalwatch SMS-QR code

donation

If you were one of them

Animal Watch volunteers and a celebrity will be on display on Diesel and Benetton shop windows every day with a

message “To survive they need you”. We’ll give water for Foursquare check-ins and food for #animalwatch hashtags

on Twitter to show the people how difficult it is to live without food and water for the animals left behind.

Microsite

Shelter animals displayed in the core microsite, “Have you seen the owner?”

Animal choosen by people to pet via Twitter. The ones who regularly pet their animals will be on the website and billboards with the message, “You are free now” and those who don’t will be displayed with the message “You are still imprisoned”.

Ambient / Shopping Mall

Results

Adopt animals from shelters

Be our supporter, donate regularly

THANKS

THANKS