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Canada's Premier Magazine for Professional Photographers. Featuring details of the Canadian Imaging Conference and Tradeshow.
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© Copyright PPOC www.ppoc.ca
Issue No. 3 - February 2013
Canada’s Premier Magazine for Professional Photographers
VANCOUVERYour Guide to Canadian Imaging 2013
Using Photoshop CS6 for video projects
Cover photo by: Alexandra Morrison, CPA
It’s The Couple’s StoryWedding Photography with Marcus Bell
18 reasons youshould be in
THIS APRIL
© Copyright PPOC www.ppoc.ca
Issue No. 3 - February 2013
Canada’s Premier Magazine for Professional Photographers
CANADIAN IMAGING 2013Your Guide to Canada’s
Premier Photography Event | 8 - 29
Using Photoshop CS6 for video projects | 38
Cover photo by: Alexandra Morrison, CPA
It’s The Couple’s StoryWedding Photography with
Marcus Bell | 6
A Message from the PPOC Chair ................................................ 4
A Couples Story - Marcus Bell ..................................................... 6
Your Guide to Canadian Imaging 2013 ...................................... 9
PPOC Calendar of Events ............................................................ 30
National Image Salon ................................................................... 33
Copyright Victory ......................................................................... 34
My PPOC ...................................................................................... 35
Executive Portraits - Ralph Romaguera ...................................... 37
Video Projects - Lesa Snider ........................................................ 38
Concept to Cover (About this issue’s cover photo) ...................... 42
Facebook “Canadian Imaging 2013” ........................................... 42
Cover photo by: Alexandra Morrison, CPARead more on Pg. 42 Wedding Photography with
Marcus Bell
My PPOC with Sasha Onyshchenko Take Part & Take Pride - 2013 Image Salon PPOC Facebook “Canada Imaging 2013”
Executive Portraits with Ralph Romaguera
Video Project using Photoshop CS6 with Lesa Snider
Your guide to Canadian Imaging 2013 - 18 reasons you should be in Vancouver this April
6 - 737
38 - 40
9 - 29
35 33 42
In this issue
GALLERIE - FEBRUARY 2013 CONTENTS
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The main topic of my message is to talk about the great convention we have coming up in a few short months! There is a fantastic lineup of speakers this year that
make this convention a sensational learning opportunity for all of you. Two of the top speakers are Gregory Heisler and Marcus Bell. They are both in demand and highly respected worldwide. If the convention only had one of these giants of the industry it would be worth it. I look forward to inspiration from Gregory Heisler in my portrait photography. He takes the building of the relationship with the subject to a much higher level. He is also offering an early bird program for those who want to get more from him. Marcus Bell is one of the most famous wedding and portrait photographers in the world today and we are very lucky to have him come to Vancouver to share his photographic life and experiences. Marcus will be doing a wedding program that is bound to inspire you to achieve new heights in your image making career. For those who would like a more intense experience with Marcus, he is offering a full day workshop on Saturday and an early riser workshop Sunday morning. Either of these sessions would allow you to get deeper into the subject with him. Ralph Romaguara is a highly awarded and recognizable name on the speaking circuit from the big easy - New Orleans. His program will cover the unique skills required to do high end executive portraiture under the challenging conditions of a location. His early bird program will feature an aspect of his very large studio in New Orleans that specializes in high volume senior photography. Moose Peterson is a world acclaimed wildlife photographer and we are thrilled to have him speak at the Vancouver convention. He is well known around the world in publications and on the internet because of the large amount of teaching he does. I could go on to mention many of the other fine speakers but simply do not have
the room in this article to go over all of them. Needless to say, Vancouver is going to be one of the finest convention experiences you can easily attend. I have always noticed that the people in our industry that rise to the top and stay there are the ones who are constantly learning and growing. This decision to make learning a lifelong commitment is essential to your success. Although we all have to be careful about our costs in business, I ask you to view this as an investment that will pay big
returns. It just takes one good idea to generate thousands of dollars of net profit over the course of the year. I also realize we can all get a lot of education on the internet but nothing will ever match the experience of seeing a speaker live and being able to ask questions. Help us help you, by attending Canadian Imaging 2013 in Vancouver! I hope to see you there.
Sincerely, Ken Frazer MPA, F.Ph. .
Welcome to Gallerie & PPOC From your PPOC Chair Ken Frazer, MPA, F.Ph.
PPOC is pleased to announce the return of their magazine Gallerie. With award winning images, feature articles, editorial information, member services, and advertising, once again Gallerie will be the premier magazine for professional photographers across Canada.
Publisher: Jillian Chateauneuf MPA F/PPOC-BCOffice: 604-551-9751Email: [email protected]
Editor: Karyn Lee Email: [email protected]
Creative Director: Melissa WelshGallerie Committee: Marlene Fast HLM, MPA, SPA, F. Ph.Gallerie Committee: Nomayne McIntosh
SubscriptionAll PPOC members receive the printed issue directly to their doorstep. On-line issues are available to all photographers. To be added to our email mailing list please contact the PPOC office at [email protected] indicating your province of residence. Additional printed copies of Galllerie are $6.95, plus postage. Please contact the PPOC Office.
Advertising Gallerie is published three times annually; February (on-line issue)June/July (print and on-line)October (on-line issue)
One single advertising package will secure your ad space in all three issues.
Full Page: $850/yearFull Page Inside (front or back) $975/year Full Page Outside Back Cover $1100/yearHalf Page: $550/yearQuarter Page: $350/year
PPOC Trade members receive a 20% discount and Canadian Imaging Trade-Show Vendors receive a 10% discount . To reserve your ad please contact the editor.
SubmissionsArticles and member stories are welcome, please submit them to the editor for consideration.
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“Needless to say, Vancouver is going to be one of the finest convention experiences you can easily attend.”
PPOC Regional AffiliatesBritish Columbia President, Anna Beaudry, MPA604-616-9712 | [email protected]
Alberta President, Brad Allen403.803.0436 | [email protected]
Saskatchewan President, Wayne Inverarity306-775-7509 | [email protected]
Manitoba President, Eric Loewen204-510-0699 | [email protected]
Ontario President, Robert Nowell LPPO905-682-0063 | [email protected]
Quebec Rémi Laprise819-561-8639 | [email protected]
Atlantic President, Louise Vessey, MPA902-894-7141 | [email protected]
PPOC Office / Bureau du PPOC209 Light StreetWoodstock ON Canada N4S 6H6
Bus: (519) 537-2555
Toll Free: (888) 643-PPOC (7762)
Fax: (888) 831-4036
Email: [email protected]
Email: [email protected]
www.ppoc.ca
PPOC Board of Directors
British Columbia Director / Vice Chair Jillian Chateauneuf, MPA, F/[email protected]
Alberta DirectorCameron Colclough, MPA, SPA F/[email protected]
Saskatchewan Director Alison Berk, MPA, [email protected]
Manitoba Director/ PPOC ChairKen Frazer, MPA, [email protected]
Ontario Director / TreasurerTina Weltz, MPA, [email protected]
Atlantic DirectorRachelle Richard-Leger, [email protected]
© All rights reserved. Reproduction of any material appearing in this magazine in any form, without permission of the editor, is strictly prohibited. Views expressed by contributors may not be the representative views of PPOC and the publisher.
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From The EditorKaryn Lee
Hi! Welcome to the February 2013 edition of Gallerie. I am so very excited to begin as the Editor for this special edition of Gallerie. Throughout the pages of
this issue, you’ll find articles from some of the speakers that are being featured at this year’s Canadian Imaging Conference in Vancouver, as well as schedules, workshop details and information from our generous sponsors and trade show vendors. If you are planning on travelling to the Conference, you’ll find a small sampling of the great workshops you’re in for. Marcus Bell, Ralph Romaguera and Lesa Snider have all generously provided articles that briefly cover their workshop topics that you can look forward to. Now, you may have also noticed many changes over the last few months within Gallerie. On top of a complete overhaul in the looks department, you may have seen a shift in the content as well. The truth is, this is your magazine. While we strive to provide content that you may find interesting or helpful, we still need your input. Whether you want to tell us to keep up the good work, or you want to tell us how we can improve (don’t worry, we can take the heat!) please let us know how you feel.
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It’s The Couple’s Story
Marcus Bell, owner of Studio Impressions, has revolutionized wedding photography with a
style steeped in raw emotion and supported by classical technique. He is part of a group of wedding photographers who bridge the gap between ‘Fashion’ and ‘Photojournalism’. The award winning Australian photographer is unashamedly a sucker for all the romance of weddings. He drowns in the emotion of every wedding he shoots, and is drawn to the little moments that make the day special. He combines an innate ability to capture the emotion in a look—a touch or a moment shared—with years of experience and technical expertise to produce remarkable images.
When watching Marcus shoot, his passion for his craft, his respect for his subject and his technical expertise are evident. He is lightning quick, purposeful and completely absorbed by his work. Marcus has a remarkable ability to disappear into the background. Rarely orchestrating shots, he instead relies on experience, preparation and observation to guide him through the important moments, allowing the natural emotions and interactions to unfold. Having mastered lighting, composition and his equipment, he can deal with the technical aspects of his work quickly and concentrate on “seeing the decisive moment.” Genuine and courteous, Marcus begins to develop a bond with his clients from the moment they enter his studio or chat on Skype; learning how they met, why they fell in love and what is important to them about their wedding day. “I want to know my client really well before the wedding day. Understanding the client personally, knowing what and who are important to them, and building a rapport with them ensures I get relaxed, meaningful shots. It helps me to look for the things and the people that matter to my clients and be ready for those emotional moments. It’s not luck. Not shooting to a formula means that you have to be alert and work hard.” Allowing his clients to express who they are is paramount in his images. Marcus is constantly on alert for images that will capture the relationships he has already heard so much about. He watches for the grandmother who is glowing with pride as her granddaughter gets married, the special look that passes between the bride and groom as he hands her a Tiffany box away from the crowd, the flower girl who sheds a nervous tear before the ceremony. Marcus’ trained eye sees it all—not just how a grandmother hugs the bride, but also their family ties and long history together. Marcus views weddings as an opportunity to capture portraits that depict people’s spirits and the relationships between loved ones. He believes that this “will in turn provide more information about their lives than anything else.” “If you look at the work of industry leaders in photojournalism there is a sensitivity and humanity in the hearts of these photographers. Photographers like Henri-Carter Bresson would spend an entire day waiting for the decisive moment to unfold before him – as a new breed of wedding photographer it is no
Marcus Bell
LOVE being a photographer.Passion drives creativity.~ Marcus Bell
For Marcus Bell, it comes down to the couple—it begins and ends with their story, their lives and their memories. He remains, simply, a romantic dreamer at heart.
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different – we use every bit of skill laid down by the generations of photographers before us”. 1. He concentrates intently on “capturing how the bride and
groom each feels about the person they’re marrying.” 2. He studies and documents “how the couple loves.” He
concentrates on the style and behaviour that make each couple unique.
3. He carefully records moments that reveal, “How much the couple care about their family and friends.”
Marcus, like many photojournalists, decided to concentrate on telling the story of a couple. “There’s beauty in all of us, it’s just a matter of finding the right information or moment to tell. It can be subtle so you have to be alert all the time.” “My inspiration begins and ends with the couple. Creating and having a relationship with the subject is such a key.” Then your instincts can capture the essence of that person and the shooting environment, especially a wedding.” This is the secret of how he gets “an edge to produce fantastic moments with the people the wedding couple love.” Marcus’ advice for the inspiring photojournalistic photographer • Learn toSee. Learn toFeel. Learn toRelax intoyour
own style. Just keep aiming to see more than you’ve seen before.
• Don’t work to a shoot list, but know your clients wellenough to know what photographs are important to them.
• Studytheworkofthegreatphotojournalistsanduseittoinfluence your weddings.
• Don’tbotherifmoneyisyourmainmotivator.Thisstyleof wedding photography relies on the ability to enjoy shooting weddings and as romantic as it sounds, to be inspired by the love and emotion of the bride and groom.
• Keepyoureyesopen.Reactimmediately. • Know the event you’re photographing; understand
weddings inside out. Think of it as a game of football in one way and you’re going to capture the magic moment of the game, weddings are just the same. Try to anticipate moments that could happen and are going to happen, even “will them” to happen.
• Be unobtrusive. A good photojournalistic weddingphotographer will capture things that even the bride and groom hadn’t noticed. You’re not the show - they are!
• Focusontheclient–theirlife,theirwedding,andtheirinteractions.
• Display the final images so that they sell themselves.Present the story and make the most of the reaction.
• Use equipment that supports the pace of the day, andcan handle and produce large numbers of high quality images, you can only decide what equipment is right for you.
• Producealbumsthatreflectthestoryyouhavecaptured,and do so on high quality paper.
and finally…… • LOVEbeingaphotographer.Passiondrivescreativity.
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w
MOOSE PETERSON
BENJAMIN VON WONG
SAM SCIARRINO
GREGORY HEISLER BRIAN DEMINT
RALPH ROMEGUERA SR.
MARCUS BELL
STEVE SIMON
TAMARA LACKEY
LARRY HERSBERGER
JARON HORROCKS
Check out the following pages to learn more about our 18 (and counting!) speakers and their
fabulous programs. This is one of the best educational opportunities you’ll have this year
and we don’t want you to miss it!
18 reasons you should be in
VANCOUVERTHIS APRIL
Your Guide to Canadian Imaging 2013NICK DIDLICK
IAN RUHTER
LESA SNIDER
TREVON BAKER
DAVE CROSSAURA MCKAY
CAM & LINDA COLCLOUGH
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Gregory Heisler
Monday, April 152:00 p.m. - 5:00 p.m.
Photographing people with a sense of intention. Delib-erateness. Purpose. This is
what separates the casual or can-did portrait from the evocative portrait. In this stimulating presenta-tion, Gregory Heisler will inspire you to change gears: to think more about “why” than “how” as you create your images. He will explain his philosophy and meth-odology of photographing people, balancing a con-scious process of decision-making with the intuitive, unpredictable shifts that inevitably occur during the making of a portrait. But his choices are always in re-sponse to specific subjects, circumstances, and clients. Employing an incredibly broad array of photo-graphic skills, he has always sought fresh and innova-tive approaches to his portrait assignments and com-missions. As a “Canon Explorer of Light,” he’s worked with the latest 35mm digital cameras, yet he still loves his vintage Graflexes and Deardorffs. He has enjoyed working with formats from half-frame 35mm all the way to the 20x24-inch Polaroid, optics ranging from 19th-century portrait lenses all the way to the latest
multicoated glass optimized for digital photography, and every type of light available: sophisticated strobe setups, myriad combinations of tungsten, fluorescent, LED and HMI sources, gear from Home Depot… even the headlights of his car! While portraiture is a collaboration, the power rests with the photographer. Learn to use this power to cre-ate your best work; it’s what you owe your client, your subject, and yourself. It’s empowering, gratifying, and fun.
Early Riser WorkshopArnold Newman as Influence and Mentor
Tuesday, April 167:00 a.m. - 8:30 a.m.
In this Early-riser session, Gregory Heisler will share his insights on the career and impact of the seminal environmental portraitist Arnold Newman. Heisler worked as Newman’s assistant and printer in the mid-1970’s and possesses to this day a deep and abiding re-spect for the man and his work. He will also share his experiences working with the master and will show a rarely seen video from the 1980’s of Newman actually at work making a portrait.
The Evocative Portrait
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Marcus Bell
Monday, April 157:00 p.m. - 10:00 p.m.
In this seminar international award winning photographer Marcus Bell, will share how
he captures the emotive, story-telling images he is famous for. He will take you through some of his iconic images, explaining the story behind these images and how he was able to find and capture these stories in the middle of a hectic wedding day. He will explain why this is so important to being a successful wedding photographer, and simple tips for improving how you “see the moment”. Marcus will also share how he brings these stories to life in his final prints using Lightroom and Photoshop techniques that will revolutionise your workflow. He has consistently won awards since beginning Studio Impressions in 1996, and has been awarded the Australian Institute of Professional “Photography accreditation of “Master: four times. He is a Fellow of the BPPA. As both a Nikon and Adobe Ambassador he has a reputation for being a technical leader and
product innovator – for always looking for new ways to improve his work and deliver something great to his clients. Marcus began photographing on film and started business at a time when digital photography was changing the face of the photographic industry.
Early Riser WorkshopLooking For Light
Sunday, April 147:00 a.m. - 8:30 a.m.
Marcus will guide you throughout the Hyatt Hotel to show you what locations he looks for that he can use on the wedding day. Learn how he prepares for the wedding day generally the day before, to scout for the perfect location and selection of the right equipment for the sites available.
Full Day WorkshopThe Art of Capturing Unforgettable Moments and the Business of Lasting Impressions
Saturday, April 139:00 a.m. - 5:00 p.m.
Wedding Stories
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Moose Peterson
Sunday, April 147:00 p.m. - 10:00 p.m.
Photography is all about story telling and I love to tell stories! Life and the
subjects that land in the view-finder have much to share with us. In my 30yrs, I’ve been very fortunate to have had many stories unfold before my lens. Sit back, let me share some with you some of these stories and how I’ve gone about bringing them to life.
Half-Day WorkshopPhoto Walk
Saturday, April 132:00 p.m. - 6:00 p.m.
The best place to learn photography is behind the cam-era! Join Moose on a Photo Walk where together, you can look at a scene, point your cameras and discuss the resulting image. In this process you can see what Moose sees with his eyes and then what he makes his camera see and communicate. The thought process of before, during and after the click will aid you in mov-ing your own photography forward.
Wanderings of a Wildlife Photographer
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Ralph Romaguera
Wednesday, April 1710:30 a.m. - 12:00 p.m.
In this exciting world of digital, what separates you from your competition?
Having been successful for 42 years, Romaguera believes in giving back to the commu-nity. For 15 years, Romaguera has been making portraits each year of 25 community leaders and having a display. The images have all been 24x30-framed portraits unveiled at a black tie gala. Most of the portraits are made with one or no lights and are photographed within ten minutes or less of ar-rival on location. Romaguera will show how to turn a charity event into a great PR opportunity while creating a lucrative endeavor for the studio.
Early Riser WorkshopVolume is Not a Dirty Word
Wednesday, April 177:00 a.m. - 8:30 a.m.
If you love the photography business and want to be in a recession proof niche then volume is where you need to be! Romaguera will show you how to keep your creative high-end portrait studio as well as being in the lucra-tive school and event business. The two can work “hand and hand” to add extra dol-lars to your bottom line. Posing and lighting as well as sales, marketing and workflow will be topics covered during the seminar. Romaguera will show how he doubled his gross after the tragedy of Hurricane Katrina.
Executives on Location!
Sponsored by:
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Steve Simon
Sunday, April 149:00 a.m. - 12:00 p.m.
In his best selling and crit-ically-acclaimed book, The Passionate Photog-
rapher: 10 Steps Toward Be-coming Great, Steve Simon tells us that finding a photo story or theme you feel pas-sionate about will help take you to the next level in your photography. Through his innovative 10-step approach he will inspire you to transform your passions into a unique personal vision, taking you out of your comfort zone and push photographic boundaries to new and exciting work you know you can make. Steve provides an overview of his work-ing philosophy and deconstructs the elements that makes good photographers great. From finding inspiration to transforming your passion into a unique personal vision regardless of your specialization in photography, you will learn to trust your intuition and rid yourself of preconcep-tions that hold you back. Some of the topics cov-ered include: finding direction and meaning in your work; the importance of persistence and practice and the 10,000 hours theory, taking an honest look
at our strengths and weaknesses to come up with so-lutions and action steps to get to the next level; and how to photograph people by establishing trust to gain access. Steve’s presentation combines humor and poi-gnancy, as he takes you on an inspirational journey through his work. From the emotional impact of 9/11 to a dazzling road trip across America At The Edge.
Early Riser WorkshopNikon Dream System - Tips Toward Mastery
Sunday, April 147:00 a.m. - 8:30 a.m.
Steve Simon, life-long Nikon shooter, mentor and au-thor will guide you through the labyrinth of key cam-era menu items to fast-track even long time pro Nikon shooters to better images.
Full Day WorkshopRe-invigorating Your Work Through Personal Projects
Friday, April 129:00 a.m. - 4:00 p.m.
10 Steps Toward Becoming Great
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Brian DeMint
Tuesday, April 161:00 p.m. - 5:00 p.m.
Full shoot from beginning to final edit. Covering a plethora of topics includ-
ing creative thinking/makeup/hair/accessories/mood-setting/posing/lighting/trickery/image selection and editing in Photo-shop... a very fun and informative program with tech-niques you can employ in nearly every aspect of por-trait photography.
Early Riser WorkshopThe Creative Mind
Wednesday, April 177:00 a.m. - 8:30 a.m.
Learn a number of scientifically proven methods to ex-pand your creative thinking... separate yourself from the crowd... example driven program that shows how to work new creative thought processes into your cur-rent style of shooting.
Creative Fashion: Shooting on the Fly
Sponsored by:
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We welcome you to Vancouver in April 2013 for the Canadian Imaging Conference and Trade Show.
Beau Photo Supplies1520 West 6th Ave.Vancouver, B.C.604.734.7771
1.800.994.2328 - toll [email protected]
For the last 30 years, Beau Photo has been supplying professional photographers across Canada with the equipment and supplies they need to get their jobs done. We’ve seen many changes over the years, but one thing that has remained the same is our commitment to providing the best products we can, along with the advice you need to create compelling images. We are an independent shop that provides personalized service that can’t be found online. Come by or give us a call and let us help you out.
BEAU Photo Supplies has been proudly supporting professional photographers for 30 years.
Cameras - Lenses - Digital Video Albums - Rentals - Camera Bags
Accessories - Equipment Rentals - Film Darkroom Supplies - and more...
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Fusion 2013BRIDGING THE TECHNOLOGIES OF PHOTO AND VIDEO3rd Annual DSLR Videography Symposium
Saturday April 13th, 2013
Hear five great speakers and tour the trade show featuring the latest in cameras, rigs, recording devices, camera stabilizers, lighting, grip equipment and more.
Attending the Canadian Imaging Conference in Vancouver in April?
Arrive early and join us at Fusion 2013!
20% discount on seminars for PPOC members!Plus get the same great hotel rate.
Hyatt Regency Hotel - Vancouver, BC
Ian Ruhter - Friday Evening Keynote - “Silver and Light” Behind the Story. Ian Ruhter gave up a successful snowboard / sports photography career to pursue a dream; follow his art and passion wherever it leads. Ian and & his director / partner Lane Power will discuss the creative and production process they use, and share some of their latest work.
Nick Didlick - Intro to DSLR Video for Stills Photographers.Twice nominated for a Pulitzer by Reuters news pictures, Nick has covered many of the world’s
major news and sports events over the past 30 years. From equipment and planning to shooting your “first video” his lecture will be full of tips and tricks.
Kharen Hill - Music Videos and More with a DSLR.An internationally renowned entertainment stills photographer for many of Hollywood’s stars and film & television studios, Kharen Hill has a history of directing video, and has recently shot a music video for Sarah McLachlan’s School of Music on her DSLR.
Life Studios - Capturing Weddings with DSLR Video.Vancouver based Life Studios Inc. is experienced with cinematography, photography, fashion, sound engineering and broadcast. They will discuss the complete process in utilizing DSLR’s for video: optimal settings, best practices, support equipment, story
construction and the ever important post production.
Kirk Neff - Shooting Video Exclusively with a DSLR.Kirk Neff is a former Senior Photojournalist and a current Director of Photography for Global Television’s program “16 x 9”. Kirk will cover why and how he made his change to shooting DSLR exclusively as well as the advantages and disadvantages of using a DSLR to shoot long format news stories.
beauphoto.com/fusion2013
David Hostetter Dominion Lending
See us at the trade show 8:30am - 5:30pm
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Tamara Lackey
Tuesday, April 161:00 p.m. - 4:00 p.m.
Consistently capturing images of children that are authentic, expres-
sive and technically strong is often more challenging than it appears. Join Tamara Lack-ey who has shot over 1,000 children’s photography sessions, as she walks you through the specifics of how she photographs dur-ing the sessions, including behind-the-scenes foot-age of actual shoots, with an emphasis on shooting cleaner, knocking out problems before they arise-or as they occur-and connecting with your subjects more quickly, which is so important when working with children. If you are interested in the subject of children’s por-traiture--one of the top three most popular subjects for professional photographers--then this event is not to be missed!
Early Riser WorkshopPortrait Photography: Building (or Rebuilding) the Portrait Business.
Tuesday, April 167:00 a.m. - 8:30 a.m
In her tenth year of business, Tamara has honed her portrait photography studio into a business that fuses each personal client interaction with a consistent, fo-cused and excellent series of photographic products. Learn how to build (or rebuild) a portrait business that maximizes your efforts *and* lets you sleep at night. And see how small shifts in the way you shoot can go a long way in creating your most sellable - and market-able - photographs yet.
Contemporary Children’s Photography
Sponsored by:
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Benjamin Von Wong
Wednesday, April 171:00 p.m. - 5:00 p.m.
During Benjamin Von Wong’s 4 hour pro-gram, he will explore
the process and preparation, the challenges and difficulties, that he works through to end up with the fantastic images
that he is well known for. He will cover equipment, techniques and style that he uses. While his images are more in the fashion genre, the same techniques can be applied to other commercial, portrait or even wedding images. Prepare yourself to be inspired! Benjamin will take members of the audience and create a unique setup on the spot. Watch how he builds the complex lighting lay-out mixing studio light with Speedlights and how he edits with tethered Lightroom.
The Unique Style of Benjamin Von Wong
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Cam & Linda Colclough
Sunday, April 147:00 p.m. - 10:00 p.m.
Cam & Linda Colclough will take you through their journey that has
transformed their business in a new direction through Art, Marketing and Relationships.
Early Riser WorkshopExploring Corel Painter
Monday, April 157:00 a.m. - 8:30 a.m.
Propelling your Business to the Next Level
Lesa SniderSunday, April 14
9:00 a.m. - 10:30 a.m.
Photoshop CS6 standard edition lets you edit vid-eo easily and efficiently
in order to add more products to your photography business or to showcase your own pho-tos.
Sunday, April 1410:30 a.m. - 12:00 p.m.
There’s money to be made in the realm of stock pho-tography, specifically the super affordable royalty-free phenomenon called “microstock”. In this informative session, iStockphoto’s chief evan-gelist shares her tips for a successful career shooting microstock.
Video Editing Power Hour | How to Make Money Shooting Stock
Sponsored by:
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Larry Hersberger
Wednesday, April 179:00 a.m. - 12:00 p.m.
So much has changed in the photographic indus-try! There are so many
people with digital cameras. People complain about the cost of photography. The global economy is on shaky ground.
Early Riser Workshop
Be a Pro and Separate YourselfMonday, April 15
7:00 a.m. - 8:30 a.m.
Accept the Present! Let it go! Get positive! Build your future!
Dave Cross
Monday, April 152:00 p.m. - 5:00 p.m.
As photographers we want to spend as little time as possible in Pho-
toshop and get back to shoot-ing! In this program Dave will show how to take advantage of the automation techniques that are built into Photoshop.
Early Riser WorkshopPhotoshopography: Creative Composting
Sunday, April 147:00 a.m. - 8:30 a.m.
Edit Faster/Shoot More
Sponsored by:
Sponsored by:Sponsored by:
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Sam SciarrinoTuesday, April 16
9:00 a.m. - 12:00 p.m.
This program will intro-duce posing dynamics and body language, di-
rection of light and composi-tion combining all to become a visually impact-full image.
Early Riser WorkshopContemporary Bridal Portraits
Monday, April 157:00 a.m. - 8:30 a.m.
The Fundamentals for the Portrait Photographer
Nick DidlickWednesday, April 179:00 a.m. - 10:30 a.m.
Nick Didlick’s extensive career in photogra-phy has spanned three
decades and two continents. A leading photo consultant counting the International Olympic Committee as one
of his clients. Nick will be giving a behind the scenes view of Olympic Photography and a look ahead into the future of photo technology.
A Look Ahead into the Future of Photo Technology
Sponsored by:
Sponsored by:
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Sam Sciarrino Jaron Horrocks
Monday, April 159:00 a.m. - 11:00 a.m.
There are 2 choices in the photography market these days - Sell data or
sell art. Creating unique art-work for your clients can bring higher sales, but it also has its
own set of challenges; like increased time investment, greater technical skills and a smaller target market. In this program, Jaron Horrocks will demonstrate how to overcome these barriers.
Profitable Design for Your Business
Trevon BakerMonday, April 15
9:00 a.m. - 11:00 a.m.
Learn how to incorporate a camera room workflow that uses these dimen-
sions to provide your custom-ers with more variety while becoming more efficient and creative in your portrait ses-
sions. Explore each of these “dimensions” in depth and along the way, discover how this new approach can ex-pand your posing and lighting alternatives, refine your skill and have you making more profits in your studio.
Using the 4 Dimensions of Portraiture To Set Yourself Apart
Sponsored by:
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Sponsored by:
Aura McKay
Friday, April 129:00 a.m. - 9:00 p.m.
Spend the day on a char-tered bus and visit the highlights of Vancouver &
area. Aura will lead the group to the locations in and around Vancouver that are photo-graphic hot spots.
This tour is suitable for all ages, spouses and families are welcome. The full day tour includes lunch and these highlights: Coal Harbour, Stanley Park, Lynn Canyon, False Creek, Vandusen Gardens and Granville Island.
Photo Safari Guide
Ian Ruhter Monday, April 15
7:00 p.m. - 9:00 p.m.
Alchemist and photog-rapher, Ian Ruhter has taken a decidedly
different path for his career. Changing from the world of a freelance sports photographer to exploring stories, people and
places though the lens of the world’s largest portable camera and recording life using the wet plate process from the 1850’s.
Sponsored by:
Silver and Light
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2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..
PPOC Calendar of Events
MAR
JUL
OCT
MAY
FEB
APR
For additional events added throughout the year please visit the PPOC website at www.ppoc.ca
2 & 3rd ....................................................................PPOC-SK Spring Seminar, Humboldt, SK6th .......................... PPOC-BC Northern Branch Coffee Shop Series, Prince George, BC11th .................. PPOC-BC Island Branch, Kent Wong Accreditation Seminar, Saltaire, BC13th .........................................................................................PPOC Salon Earlybird Deadline18th ............................................................................PPOC-MB Open House, Winnipeg MB27th ........................................................................................................ PPOC Salon Deadline
15th ..................................................................................Accreditation Submission Deadline7th .............................PPOC-AT Summer Get Together with David Beckstead Halifax, NS 7th ............................................................................. PPOC-MB Summer BBQ, Mitchell, MB
14th ..................................................................................Accreditation Submission Deadline
1st ........................... PPOC-BC Northern Branch Coffee Shop Series, Prince George, BC3 to 5th .........................................PPOC-AT Convention & Awards Banquet, Stanhope, PEI13th .......................................................PPOC-BC Island Branch, Meeting TBA, Victoria BC25th ...................... PPOC-BC Northern Branch Mentor Me Workshop, Fort St. John, BC 26th ......................................PPOC-BC Northern Branch Photo Safari, Tumbler Ridge, BC 26 - 27th ......... PPOC-SK New members Course “Spring Inspiration”, Lloydminster, SK 27th ..................................................................... PPOC-MB Education Event, Brandon, MB
19th ..................................PPOC Webinar, Lights, Camera, ACTIONS! with Craig Minielly24th ..................PPOC-AT Image Salon Judging and Jeff Babineau seminar, Moncton, NB
3rd ......................... PPOC-BC Northern Branch Coffee Shop Series, Prince George, BC8th ....................................................................................Accreditation Submission Deadline12 to 17th ............................................PPOC Canadian Imaging Conference, Vancouver, BC29th ............................................... PPOC-MB Education Event, BLF Studios, Winnipeg MB
5th .......................... PPOC-BC Northern Branch Coffee Shop Series, Prince George, BCJUN
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The world is your canvas. This is your brush.
Introducing the Nikon D600 Full-Frame HD-SLR.
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Long awaited by passionate photographers everywhere, the new Nikon D600 is an innovative 24.3-megapixel HD-SLR in a size and weight never seen before in FX format. Equipped to shoot virtually any subject – from landscape to portraiture and from still life to action – the D600 renders each with stunning sharpness and all of the benefits the versatile FX format can offer. Its larger dynamic range, greater scalability and true 35mm field – higher sensitivity, lower noise and superior low-light performance – are all harnessed in a compact, streamlined HD-SLR. As well, the spectacular HD 1080p video puts cinema quality movies at your fingertips. One of the world’s most anticipated cameras has finally arrived. The Nikon D600. And it’s waiting for you at your Authorized Nikon Canada Dealer.
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Take Part and Take Pride - Image SalonNelson Simard HLM, MPA, SPA2013 PPOC Chair of the National Exhibition Committee
Are you ready to measure yourself against your peers? This is your chance! PPOC will host its 2013 Image Salon judging
on April 5th & 6th 2013 at Fanshawe College in London, Ontario. All members are welcome to attend. This is where the best of the best is determined. Who will be the 1st ever PPOC Wedding Photographer of the Year. Will you be a finalist? Will you win a Best of Category Award? The only way to qualify is to enter. Interest in the PPOC Image Salon is at an all-time high. The past two years have yielded record-breaking numbers of entries. More sponsors have agreed to participate in 2013 than in previous years. Registrations for Canadian Imaging 2013 in Vancouver already exceed last year’s attendance in Halifax. This should prove to be one of the best attended national conventions ever. Will your name be called to accept one of these awards during the Awards Banquet? Will you return home able to advertise your achievements to your clients, peers, friends and families? Our two judging panels are comprised of experienced photographers who have earned the title of National Juror through successfully entering Regional & National Image Salons and by having participated in the mandatory PPOC Judging Clinic. They come from all areas of the country and bring with them a variety of skill sets and expertise. It is my pleasure to introduce them here:
2013 IMAGE SALON CHAIRGilles Sweet-Boulay (London, ON)
JURY CHAIRSAndrew W. R. Simpson HLM, MPA, SPA (Abbotsford BC)
Brent Edwardson HLM, MPA, SPA (Maple Ridge BC)JUDGES
Claude Brazeau MPA (Orleans ON)Cam Colclough MPA, SPA (Calgary AB)
Marlene Fast HLM, MPA, SPA (Mitchell MB)Carina Gartner Lamarche MPA (Regina SK)
Robert Hewitt MPA (Victoria BC)Carmen Matthews MPA (Stonewall MB)
Craig Minielly MPA, SPA (Vancouver BC)Mark Orenstein MPA (Lethbridge AB)
Jill Shantz MPA (St. Albert AB)Steve Voth MPA, (Saskatoon SK)
Ron Ward MPA, SPA (Moncton NB)Tina Weltz MPA (Elmira ON)
All Active, Accredited, Retired and HLM members can enter the PPOC Image Salon Downloadyourcurrentrulesfromppoc.ca. ThechallengeisonTAKEPARTANDTAKEPRIDE.
The only way to qualify is to enter.~ Nelson Simard
Nelson SimardImage by Robert Bray, MPA
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A Great Victory for Canadian PhotographersBrian Boyle, HLM, MPA, SPA, FPPOPPOC Copyright Chair
So. After years of work, Canadian photographers finally own first copyright
on their commissioned work. The work is finished, nothing left to do, turn off the lights, lock the door and leave. Not quite. Now is the time for education. PPOC needs to educate photographers about the Copyright Act, how it affects them and how to protect themselves. My mantra in this portfolio, whether lecturing to students, talking to pros or writing for PPOC has always been “use a contract”. Using a contract is just as important now as it has ever been. A contract in its simplest form is an agreement between two parties, which outlines what one party will do or provide and what the other party will pay for that product or service. Without the use of a contract, you lose all of the benefits a contract can provide. These benefits include the agreement mentioned above; a liability clause pertaining to cancellation, loss of images, property damage or physical injury, etc; a payment schedule; delivery dates; locations and dates for the sessions; in short, all of the things that you need to agree on to have a successful relationship with your client. One other thing a contract provides is the suggestion that you might be a PROFESSIONAL! When Bill C-11 was introduced, it contained a clause limiting the
rights of photographers and granting extra rights to commissioners of images for personal use, such as a portrait, wedding pictures, picture of a house, etc., being a commission by an individual for non-commercial or private purposes (not commissioned by or for a corporation), the person who commissioned the image(s) will have the right to reproduce the image(s) at will without permission of the photographer, to print as many as he or she wants as well as to post the image(s) on the internet without limits if it is for non-commercial use. The government felt that giving this right to non-commercial clients provided a better balance of rights in these images between the photographer and the client. The overwhelming feeling was that people should be able to use, as well as to control the use of, their images as long as they were being used in a non-commercial manner. The pertinent clause can be overruled, if a contract states: “No other reproduction is permitted without the written permission of the author and/or copyright owner” and is signed by the client and the photographer. I understand that there are many PPOC members who do not use contracts. Some feel that their clients might object, some think that contracts are an unnecessary distraction from the creative process and some feel that they really don’t need them because they trust their clients. I understand all of the reasons and I do sympathize with these photographers. It is, however, my responsibility as a member of a professional organization to remind our members that good business practice dictates the use of a contract to protect yourself and your business.
Brian Boyle
Using a contract is just as important now as it has ever been. ~ Brian Boyle
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During my first year of membership in PPOC (2 years ago), I used to hear a lot, that to get something out of this association you need to contribute, to give something first. I couldn’t really understand what it meant. I just received an email from my album company - Renaissance Albums http://www.renaissancealbums.com/featured-album-kravetz-photographics/ saying that my album of the year (Halifax 2012) is being featured on their blog. I’m writing this because I want to thank our organization. I think that “to contribute” simply means to be active, to engage in life of the association. If we are active and participate in PPOC events, image competitions, etc, then opportunities are incredible. If I wouldn’t have submitted the album to 2012 Image Salon, if I wouldn’t have gone to the convention, if I wouldn’t have met Simon from Beau Photo who distributes Renaissance albums in Canada, I wouldn’t have won the award, and Simon wouldn’t have given my name to Renaissance when they asked if there’s anybody in Canada who uses their albums. I’m hopeful that this exposure will help me at least to nail a few more weddings for next year. And if not, it’s a huge boost for my confidence, which I know many of us struggling so much with. Don’t take this as bragging, please. I’m just very excited.
Aleksandr (Sasha) OnyshchenkoNationally Accredited and Award Winning
Wedding and Portrait PhotographerKravetz Photographics
www.aleksandronyshchenko.com
PPOC members share their stories.My PPOC
Image by Sasha Onyshchenko
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Executive PortraitsGiving Back to the Community
Ralph Romaguera Sr. M.Photog.Cr. CPP, API, F-ASPVice President-PPAwww.romaguera.com
About twenty years ago, Terry Deglau,thentheheadoftheKodakmentor team, suggested that we get
involved with a charitable organization. He said it was good to use our talents to give back and be involved in the community. I had just finished a course with Canadian Master photographer Al Gilbert on executive portraits. So I decided to work with an organization called the Young Leadership Council. The YLC is a local organization similar to Rotary or Kiwanis doing good works in the community. Their big fundraiser is a $100 a plate, black tie event that honors 25 executives. Usually over one thousand patrons attend this event.The good thing for me is that at their event I am able to display 25 framed 24”x30”’s. The first few years we did photographic prints, which were well received, but very few purchased. This type of clientele typically buys a big 5”x7” for their piano or the mantel. For the past ten years I have been having the final image worked through Corel Painter and embossed into canvas. What’s funny is at almost five times the price they bought more! Dealingwiththiscaliberofclienteleandtheirscheduleswasachallenge. Plus, I wanted to get it all photographed in less than a week. I also wanted the honorees to respect my schedule as well as our profession! The organization sent out a letter of introduction about the studio and me. They were told that I travel a lot and must be prompt with the scheduled time. Allowing the organization to schedule them on the allotted days – added to the experience.I think it’s best for you to put on (just a little) “airs” for these types of folks. My wife Cindy handles the confirmation of the appointment the day before. Cindy also researched to find out as much information on the subject as possible prior to our meeting them. I believe that you should dress as good or better than your client. I believe you should be professional in the way you handle the subject, you must respect their time as well. Most of the images are created in 10 minutes or less. I use one
Quantum Trio portable flash or no lights at all. The light is usually bounced into a corner or a wall. My Canon camera is on a tripod to drag the shutter. My favorite lens is the 24 f/1.4 wide angle lens. It is important to be close to the subject and keep the subject in the center of the frame to avoid distortion. Donotcarryyourequipment!Ihaveanassistantthatsetsthecamera and light, and then I come in, make adjustments, and push the shutter. This is all a very important part of the “show.” Doingthistypeofworkisveryrewarding.Iconsideritphotoexercising, working good and fast. It also improves your “brand” in the community. Being involved in photographing these over 300 executives throughout the years, enabled me to build some lifelong business connections such as bankers, lawyers and principals, and awarded me my most valued photographic achievement. In 2007, I was the 96th photographer to receive the Fellowship degree from the American Society of Photographers. All of the images were from these executives and my thesis was on life in New Orleans throughout the years and the effects Hurricane Katrina had on the people of our area.
Ralph will be presenting the program: Executive Portraits on Location
Canadian Imaging Conference, Vancouver, BC April 2013.
Ralph Romaguera
Image by Ralph Romaguera
I believe that you should dress as good or better than your client. I believe you should be professional in the way you handle the subject, you must respect their time as well. ~ Ralph Romaguera
Creating a Video Project
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Photoshop CS6 standard edition lets you edit video easily and efficiently in order to add more products to your
photography business or to showcase your own photos. Here’s how to do it:
Step 1: Gather all the video clips and audio that you want to use in your project. In this case, we’ll use two video clips, a sound effect and a background audio track purchased from iStockphoto (using copyrighted sound effects and music is illegal).
Step 2: Choose File>New and in the resulting dialog box, choose Film & Video from the Preset pop-up menu. Pick a size for your project, such asHDV/HDTV,which sets thewidth andheight fields to1280 x 720, respectively. Click OK and Photoshop creates the new document, complete with handy guides (if you simply open a video clip in Photoshop, you don’t get these guides though you can always create ‘em yourself). To account for poor broadcast conditions and unpredictable display settings, TVs always crop the edges of video frames (the edges are called overscan because TVs display scanlines). The amount of cropping varies from very little to quite a lot, so be sure to keep text and other important graphical elements within the Title Safe area, and any important action sequences within the Video Safe area so your audience will see it.
Step 3: Choose Window>Timeline to open the Timeline panel. Import a video clip by choosing Layer>Video Layers>New Video Layer from File. In the resulting dialog, navigate to where the first video clip lives on your hard drive and click Open. Photoshop adds the video layer to your Layers panel and the Timeline panel, where it
appears as a single video track (you can double-click the clip in the Layers panel and give it a more meaningful name). Click the large plus sign to the right of the track to add more clips and Photoshop adds them to the video track and in your Layers panel, it creates a group (folder) out of them. WARNING: When you import video, Photoshop doesn’t embed it into your document. Instead, it links to the original video file, which keeps the Photoshop document’s file size manageable and leaves the original video file untouched; if you move the video file on your hard drive you’ll break the link. This allows you to perform nondestructive video editing—Photoshop applies your edits to a copy of the original clip when you export your project (covered later).
Step 4: Using the Layers panel, drag the video clips into the order in which you want them to play. Clips at the bottom of the panel play first and clips at the top play last.
Step 5: Trim the length of each clip by dragging its start or end points in the Timeline panel. Position your cursor at the beginning or end of the clip and it turns into a bracket with a double-sided arrow; the direction of the bracket indicates which clip will be trimmed. Click and drag to shorten the clip and Photoshop also opens a
Lesa Snider
By incorporating still images with motion, you can produce beautiful video projects that you can offer to your clients. ~ Lesa Snider
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preview window that shows the frame you’re trimming the video down to. If you shorten a clip too much, click and drag its start or end point to lengthen it. Click the triangle at the top right of a clip and a panel opens allowing you to manually enter a duration and speed (say, if you want to speed the video up or slow it down).
Step 6: Add a solid color fade to the beginning and end of the video project. Click the half black/half white circle at the bottom of your Layers panel and choose Solid Color. In the resulting Color Picker, chooseblackandclickOK.DragthenewSolidColoradjustmentlayerbeneaththefirstvideolayerinyourLayerspanel.Duplicatethe Solid Color adjustment layer and then drag the duplicate layer to the top of your Layers panel (within the video group).
Step 7: Add intro and outro text to appear atop the solid color fades. Press T to grab the Type tool and then click to add some text to the document.DragtheresultingType layeroutof thevideogroupand position it at the very top of your Layers panel and Photoshop adds another video track. Click the far left of the time ruler at the top of the Timeline panel to position the playhead at the beginning of the project so you can see the text. Format it using the Options bar and use the Move tool (V) to position it.
Step 8: DuplicatetheTypelayerandPhotoshopcreatesanothervideotrack. In the Timeline panel, drag the duplicate Type clip into the video group containing the intro text and position it at the end of your project, aligned with the Solid Color adjustment layer at the end of your project.
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Step 9: Add transitions. Click the half black/half gray square in the Timeline panel to open the Transitions panel. Drag the Fadeicon to the beginning of the first text clip and drag another Fade transition to the end of the text clip to make it fade in and out.
Step 10: Drag theFadeWithBlack icon to thebeginningof thefirstvideoclip(theclouds).DragaCrossFadeiconbetweenthecloudand falling man clips. Add a Fade With Black transition to the end of the last clip (falling man). Reposition the final text clip so it’s aligned with the final Solid Color adjustment layer. Add a Fade to the beginning and end of the last text clip. Ctrl/right-click any transition icon in the Timeline panel (circled) to see what kind of transition it is, and to change its duration (you can also click and drag the icons themselves to alter transition length).
Step 11: Add background audio. Locate the Audio track in the Timeline panel and click the plus sign at its far right. In the resulting dialog, navigate to where the audio lives on your hard drive and click Open. Position the audio clip where you want the sound to begin. If you want the length of your video to match, you may need to adjust clip and transition lengths. Click the triangle at the audio clip’s top right to open a panel where you can adjust volume and fade in/out duration.
Step 12: Add sound effects. Click the music notes icon in the Timeline panel next to the existing audio track (circled) and choose New
Audio Track. When the new track appears, click the plus sign at its far right, navigate to the sound effect on your hard drive and click Open. Position your playhead where you want the sound effect to occur and drag it to that point.
Step 13: Preview the video by clicking the 00 in the time ruler to position the playhead at the beginning of the project, and then press the Spacebar to play it (press the Spacebar again to stop playback).
Step 14: Once everything is okay, choose File>Export>Render Video or click the Render Video button at the bottom left of the Timeline panel (it looks like a curved arrow). In the resulting dialog, choose the location, format and size of the video you want to create and click Render.
As you can see, the process of creating an engaging video project in Photoshop is quite approachable, not to mention fun. And by incorporating still images with motion, you can produce beautiful video projects that you can offer to your clients, as well as create pro-level promotional pieces for your own studio.Lesa will be presenting the programs: Video Editing Power Hour
and How to Make Money Shooting StockCanadian Imaging Conference, Vancouver, BC April 2013.
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[email protected] | 800.338.7213 | albumcrafters.com
/albumcrafters
2693 West 76 Street, Miami, FL 33016
COFFEE TABLE BOOKThe Coffee Book is a bound Hard Cover book with photographs custom mounted to invisibly hinged pages. Panoramic binding allows for unlimited digital design.
The Coffee Book, available cut or folded, comes with any of our standard cover materials including leathers, suedes, silks and linens. Exotic Cover Material collection is also available at an additional charge. All optional covers are available.
facebook“Canada Imaging Conference”
This image was created as result of an experiment - I would say it was a mix of 50% serendipity, and 50% imagination.
The Serendipity: I was playing with new iPhone app called Average Camera Pro - it was developed to reduce noise in night photos made on the iPhone. (Yes, this started out as an iPhone image!). But I also discovered it is a multiple exposure app. My first shots using this app were of my glass coffee table and my laptop - purely experiments in multiple exposures, without a thought that there would be anything “usable” in the batch.However, what I saw in my Camera Roll made my heart leap! Looking at the results I immediately envisioned what became At The Gates Of Hell. The Imagination: Using a few other iPhone apps (Snapseed, Photoforge2) I adjusted the image and added contrast and saturation.Then I opened the image in Photoshop (the desktop version) and used the Adobe Pixel Bender plug-ins to iterate the image and create the “spiral” effect. The scene was taking shape as I imagined it, but I needed to “flesh out” the story - falling - descending, out of control... I added the figure of a person into the vortex, and I knew that the image was done.
Original photo before retouching After retouching
Concept to CoverThe creative story behind the cover photo.
Photo By: Alexandra Morrison, CPA
By Alexandra Morrison, CPA
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The Visual Technology People
Photo | Video | digital | SaleS | RentalS | SeRVice
ToronTo • Mississauga • oTTawa • Calgary • EdMonTon • www.visTEk.Ca
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