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©2013 The Ice Cream Bar, Inc., all rights reserved.
COMPANY INFORMATION
• Blend’s ice cream contains 20% distilled spirits made in 33 classic ice cream drink flavors:
Brandy Alexander White Russian Pink Squirrel Whiskey & Cream Grasshopper Golden Caddy
• Intellectual PropertyBlend’s technology stabilizes the alcohol molecule keeping it from interacting with ice crystals and milk proteins making ice cream with distilled spirits possible.
• Blend’s is handled, distributed, warehoused and merchandised in the same manner as ice cream.
The patent was published onNovember 15, 2001.
•Mark Litman, J.D. Patent Attorney
•Title: A process for combining ethyl alcohol with ice cream.
•European patent granted. Asian application has been submitted.
Blend’s was developed at the U of M Pilot Plant by leading food scientists.
Rulon Chappell, Ph.D.Charlie Pyne, Ph.D. Ramesh Chandan, Ph.D.Raymond Miller, M.S.David Smith, Ph.D.Daryl Orris, Ph.D.
PRODUCT
• 100% Natural Agricultural Product
• Convenient
• Consistent
• One Year Shelf Life
• Focus Groups & Test Marketed• Bureau of Alcohol, Tobacco, and Firearms (now TTB), Food and
Drug Administration, Patent & Trademark Office Approvals Achieved.
MARKETING/SALES
Blend’s are sold the same way asother beverage alcohol products. • Marketing Strategy
- Top Grocery Stores, targeting women- Wine & Spirits Wholesale Associations- Advertising & Promotion Materials- Newspapers, Print Magazines, Retailer co-op promotion
• The Market- Women 21-54- Alcohol Industry is $420 Billion- Ice Cream Industry $22.4 Billion- $2.2 Billion U.S. Category Potential
• Sales- Asia Through Ito Yokado / Aeon- Wal-Mart & Other Large U.S. Retailers
BUSINESS MODEL
• ICB Liquor Manufacturer to > Liquor Distributor to >
Liquor Retailer; Licensed Foodservice; Government > (USA 3-Tiered System) to Consumers
Profit Centers:
• New Retail Market for Ice Cream Blend’s® cannot be sold in the ice cream section,
only in the beverage alcohol section – a new retail
location for ice cream, 33 states allow alcohol sales.
• New Dessert Opportunities for Food Service & Caterers
• License Technology To Ice Cream& Distilled Spirit Companies
MANAGEMENT TEAM
• Daryl J. Orris, Ph.D., Chief Executive OfficerOver twenty-five years experience in packaged goods marketing which includes beverage alcohol & ice cream.
• William A. Blonigan, J.D., Corporate CounselCorporate Attorney familiar with all the federal & state rules & regulations pertaining to beverage alcohol.
• David E. Smith, Ph.D., Director Product Development & ProductionFood Scientist: The leading expert in ice cream, Professor of Ice Cream at U of M & U of W, Madison. Analyzes product &establishes all production processes.
• William F. Stoll, Ph.D., Director of DevelopmentFood Scientist who developed soft-serve version of theproduct & assists with product & production issues.
• Mark Newman, M.S., Director of Production
Food Scientist who establishes production and product
development and research.
COMPETITION
• Bars & Restaurants- Made individually for immediate consumption
• Large Ice Cream & Distilled Spirits Companies- Consumers make it at home (ingredients)
• Blend’s Are Uniquely Positioned- New Convenient, Solid Form
- New Dessert Opportunities
USE OF PROCEEDS
• Establish Production with Safeway & Well’s Dairy- Test Run to Produce Test-Market Inventory & Samples
• Establish Market in Tokyo – Ito Yokado/Aeon
• Begin Formal Presentation to Large Retailers Who Expressed an Interest in Blend’s - Wal-Mart
• Finalize Five-Year Plan & Develop Administrative Systems
BUSINESS MILESTONES• Establish Test-Market
• Establish Retail Presence
• License the Technology
• Establish Food Service Presence
FINANCING PLANS
• Investments: $5.5MM start-up
– Phase 1 Blend’s Asia
– Phase 2 Wal-Mart / Safeway
– Phase 3 Market Expansion
• Liquidity
– Acquisition
– IPO
FINANCIALS (000’s omitted)
SUMMARY OF KEY POINTS
• Blend’s Combines Two Happy Products
• Intellectual Property Secured
• Huge Market
• Competition - minimal
• Not Capital Intensive
• Fast Revenue Growth
• Experienced Management Team
• Large Retailers Interested inBlend’s NOW!
• New Proprietary Technology
CONTACTING BLEND’S
Blend’s®
• The Ice Cream Bar, Inc.4300 Twin Oak Lane, Suite A, Robbinsdale, Minnesota 55422 USA, Telephone: +1-763-463-5796.E-mail: [email protected]: www.blendsicecream.com
©2013 The Ice Cream Bar, Inc., all rights reserved.