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2013 National Year of Rice Briefer
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(Name of Presenter)(Designation)(Affiliation)
NYR at a glance What: Rice self-sufficiency Where: Philippines Who: Producers, consumers and
policy-makers When: 2013 How: Unity through the NYR2013
What: Where: Who:
When: How:
WHAT IS NYR? Part of the Philippine government’s
bid to achieve rice self-sufficiency beginning 2013
An advocacy campaign that aims to promote responsible rice consumption and productive farming
Proclaimed by President Aquino to enjoin every Filipino, thus a national program
Help achieve rice self-sufficiency
WHAT ARE ITS GOALS...
Promote better health among rice consumers
WHAT ARE ITS GOALS...
Improve the income of farmers
WHAT ARE ITS GOALS...
As Consumers… Eat just the right amount of rice
On average, we eat around 4 ½ cups of rice a day when at most 3 cups is enough.
A Recommended PlateA Typical Filipino Plate
We are eating more rice than other food groups when rice and other grains should only
be ¼ of our meal plate.
Eat just the right amount of rice Eat brown rice and other staples
As Consumers
BROWN or UNPOLISHED RICE (pinawa)
• has higher milling recovery
“If each Filipino would eat brown rice 36 meals a year, our rice importation would shrink by an average of 50,000mt/yr because of its higher milling recovery. “ -SFrancisco, economist
• has many nutritional benefits and helps reduce the incidence of cancer and cardio-vascular diseases
• high in fiber, hence consumers easily feel full and will not overeat
Alternative staples available in the country
As Consumers… Eat just the right amount of rice Eat brown rice and other staples Do not waste rice
Every Filipino wastes about
tablespoons cooked rice2
Every Filipino wastes about
gramsuncooked rice9or DAILY
• In 2010, our wasted rice was equivalent to 13% of the total rice imports of the same year
• That is equivalent to PhP6.2B or the consumption of nearly 2.6M Filipinos a year
As Consumers… Eat just the right amount of rice Eat brown rice and other staples Do not waste rice Value our farmers more
As Farmers…
Be more inspired to farm
Use efficient technologies
a minimum yield increase of 1mt/ha using hybrid rice in the
800,000 ha irrigated rice areas in the country can result in an
additional rice production of 1.6 mt of palay (960,000 mt milled rice;
usual importation is 600,000 mt)
Access RiCE information
Web (print)
Download the offline version of the website (English and Tagalog versions).
Visit www.pinoyrkb.com
CDs/DVDs
Mobile phones
PhilRice Text Center0920-911-1398
To register: Type REG <space> Name <space> Address
Farmers’ Contact Centercall: 1 800 10 982 2474text: 39132
As Policy-makers…
Display an NYR tarpaulin in the main façade of your office
Recite the PanatangMakapalayduring flag ceremonies, meetings, assemblies, or trainings
Create ordinances- Half cup of rice (visibility/default)- Serving of brown rice and other
food staples- More stringent policies for those
offering unli-rice or eat-all-you-can
Include the NYR advocacies in your platforms
Producers Encourage adoption of
efficient production technologies
PublicEncourage
responsible rice consumption
Policy-makersNegotiate advocacy of policies
supporting NYR goals
RICE SELF-SUFFICIENCY
Are you one with us?
WEBSITE: www.nyr2013.comFACEBOOK: NationalYearOfRice2013TWITTER: @yearofrice2013