2013 MSA Conference & Expo Promo Book

57th MSA RETAIL CONFERENCE & EXPOApril 14–16, 2012Expo Dates: April 15–16, 2012New Orleans, La.

THE INDUSTRY EVENT FORCULTURALCOMMERCE

THE 58TH ANNUAL MSA RETAIL CONFERENCE & EXPOApr i l 13–15, 2013 | Los Angeles , Cal i f.

L.A.ONLY

IN

REGISTER BEFORE FEB. 28, 2013, AND SAVE! www.MSAmeeting.org

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MSA Retail Conference & Expo | April 13–15, 2013 | Los Angeles, Calif.2

58th MSA RETAIL CONFERENCE & EXPO

QUICK RESOURCES

President’s Invitation ......................................................................................... 3

Letter from the 2013 Program Resource Group ................................................... 4

Schedule-at-a-Glance ...................................................................................... 5

Events, Learning Experiences & Networking Opportunities .................................... 6

Educational Sessions......................................................................................... 7

Private Expert Consultations ............................................................................. 10

Speakers & Panelists ....................................................................................... 11

MSA Retail Expo ............................................................................................. 12

Members Market ............................................................................................ 12

Registration Form ..................................................................................... 13–14

Housing & Travel Details ................................................................................. 15

STAY CONNECTED TO MSAGet information about the 2013 Conference & Expo through your favorite social networking tools! REGISTER TODAY! Find all the information you need, including our

online Justifi cation Tool Kit at www.MSAmeeting.org.

#MRCE2013

MyMSAmy.museumstoreassociation.org

ABOUT MSA MSA is a nonprofi t, international association organized to advance the success of museum retail professionals. By encouraging high standards of professionalism, MSA helps cultural commerce professionals better serve their organizations. MSA addresses member needs with innovative museum retail resources and information and cutting-edge professional development opportunities, such as the MSA Retail Conference & Expo. The Association serves approximately 1,200 Museum Members and 600 Exhibitor Affi liates.

NEW FOR 2013!MSA is going mobile with an event app making this year’s experience a lot more valuable for our attendees, exhibitors and speakers. Stay tuned for more information!

Register today! Online: MSAmeeting.org Fax: (303) 504-9585 3

“Tip the world over on its side and everything loose will land in Los Angeles.”—Frank Lloyd Wright

T ake Franks’ advice, come to Los Angeles, and join us for the next MSA Retail Conference & Expo! Take advantage of the opportunity to network with your peers, learn from our exciting speakers, shop our vendors and see the beautiful “City of Angels.”

We all know budgets are tight, but this is the meeting you can’t pass up. Make time for yourself and take advantage of the Expo and all the exciting new products our vendors have sourced for us. Participate in the learning sessions geared specifi cally to our needs. You’ll return to your store a more productive professional for all you have absorbed, and your store will profi t from this trip.

I look forward to seeing you in Los Angeles for the one trip you and your business can’t afford to miss.

Beth Ricker President, MSA Board of Directors

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PRESIDENT’S INVITATION


COMMUNICATIONS FINANCIAL MANAGEMENT

STRATEGICMANAGEMENT

MERCHANDISEPLANNING

As always, this year’s program was developed with input from a volunteer planning group and is based on fi ve of MSA’s eightKnowledge Standards. The Knowledge Standards highlight the core knowledge, skills and abilities needed to perform the responsibilities

of a cultural commerce professional. The application of the Knowledge Standards program at our cultural institutions will help museum stores become a more integral part of the institution’s mission and success. Be sure to thank the PRG members for their tireless efforts when you see them in Los Angeles.

Use the Knowledge Standards icons to customize your schedule so that you can focus on the sessions most applicable to the issues you face in your institution today.

(Left to right) Front row: Beverly Au, formerly with Pacifi c Historic Parks, Honolulu, Hawaii; Raymond McKenzie, Asian Art Museum of San Francisco, San Francisco, Calif.; Barbara Schrade, The Tang Museum at Skidmore College, Saratoga Springs, N.Y.; Back row: Terry Aulisio, Polk Museum of Art, Lakeland, Fla.; Sandra Kreitner, Jefferson National Parks Assn., Saint Louis, Mo.

CUSTOMER RELATIONS

Dear Colleagues,

W e are pleased to bring programming for the 2013 MSA Conference in Los Angeles that is elemental to our common

interests and to our diverse range of skills. Stay up-to-date on all the details by following MSA’s social media networks, like our L.A. board on Pinterest, as well as a new mobile event app for perusal on our smartphones! Here’s what you’ll fi nd in L.A. in April:

Learning excursions to cultural venues in Pasadena and Los Angeles will give you the opportunity to garner insight and fresh ideas for your own venues. Representatives at each location will share what makes their museum store unique.

Conference programming on current topics is brought to you by your peers and other professionals who understand and value your uniqueness. From in-depth intermediate and advanced sessions on topics such as consumer psychology and social media to half-hour spark sessions on open-to-buy, the weekend will be fi lled with continuing education specifi c to cultural commerce.

Make plans to shop the Expo and Members Market where you’ll continue to fi nd the best sources for museum merchandise, including books, cultural items, hand-crafted, “made in the U.S.A.” and custom product choices.

Take advantage of your networking opportunities, including the Friday museum learning excursions and our pre-Conference Meet & Greet. Continue the fun at the Laughs for Greenberg Fundraising Luncheon and the Networking Reception at FIDM Museum & Galleries.

Finally, we’ll have the dynamic, nationally recognized businessman James Kane, loyalty strategist, for our closing keynote presenter.

We look forward to seeing you in Los Angeles, a mecca of opportunities for feasting on fashion and design, art, gardens, zoos, history, fi ne dining and music. Plan early!

—From the 2013 Program Resource Group


2013 MSA RETAIL CONFERENCE & EXPO, LOS ANGELESSCHEDULE-AT-A-GLANCE (subject to change)

Communications

TICKET

FRIDAY, APRIL 12

Customer Relations

Financial Management

Merchandise Planning

Strategic Management

Ticketed Event(pre-registration required)

9 a.m.−2:45 p.m. Off-Site Learning Experience: The J. Paul Getty Museum TICKET

9 a.m.−3:45 p.m. Off-Site Learning Experience: Pasadena Museums TICKET

5:30−7 p.m. Meet & Greet Event: Sheraton Los Angeles Downtown Hotel

7 a.m.−5:30 p.m. Registration Open

8−9 a.m. The Secret Psychology of Consumers

8−10 a.m. Practical Social Media Workshop: From Your Store to Social and Back

9:15−10 a.m. Gen Y Decoded: Insights and Tactics for Marketers

10:15−11:15 a.m. Membership Meeting

11:30 a.m.−1 p.m. Laughs for Greenberg Fundraising Luncheon TICKET

1−2 p.m. Discussion Groups by Museum Type

1−2 p.m. Vendor/Buyer Exchange

2:15−2:45 p.m. Spark Session: Top 10 Things You Need to Know About Social Media

2:15−3:15 p.m. Future Session to be Determined

2:15−3:15 p.m. Inventory Is Your Retail Heart, Is it Healthy?

3:30−4:30 p.m. ShopTalk Live: 10-Minute Topics

3:30−4:30 p.m. Create a Customer Service Strategic Plan

3:30−5 p.m. The 7-Minute Sell

4:45−5:30 p.m. Beyond Key Chains and Mugs: A Product Development Panel

4:45−5:45 p.m. The Future of Retail (Surprise, It’s Mobile!): How Nonprofit Retailers Build Fans and Drive Sales in a Mobile First World

5−5:30 p.m. Spark Session: Top 10 Things You Need to Know About Open-to-Buy

5:30−7:30 p.m. Members Market

7:30 a.m.−5 p.m. Registration Open

8 a.m.−5 p.m. MSA Expo

1:30−2 p.m. Expo Learning Theater: Engaging Young Audiences Through Design

2:30−3:30 p.m. Refreshment Break on the Expo Floor

6−7:30 p.m. Networking Reception at FIDM Museum & Galleries TICKET

8−9 a.m. Partnering With Publishers for Profits

8 a.m.−3 p.m. Registration Open

9 a.m.−3 p.m. MSA Expo

10−10:30 a.m. Expo Learning Theater: Top 10 Things You Need to Know About Your POS

1:30−2 p.m. Expo Learning Theater: Top 10 Things You Need to Know About International Buying

2:30−3 p.m. Cash Bar on the Expo Floor

3−6:45 p.m. Off-Site Learning Experience: TASCHEN Store Beverly Hills TICKET

3:15−4:15 p.m. Closing Keynote Session—The Loyalty Switch: How to Make Anyone Loyal to You and Your Store

4:15−4:45 p.m. Conference Wrap-up and Refreshments

SATURDAY, APRIL 13

SUNDAY, APRIL 14

MONDAY, APRIL 15


EVENTS, LEARNING EXPERIENCES & NETWORKING OPPORTUNITIESAgenda is subject to change. TICKET

Event is not included in registration fee.

FRIDAY, APRIL 12

9 a.m.−2:45 p.m.TICKET

Off-Site Learning Experience: The J. Paul Getty Museum$35. SPACE IS LIMITED! (SEE REGISTRATION FORM)

Participants will have the special opportunity to browse and experience the J. Paul Getty Museum fi rst hand! With an expanded range of exhibitions and unique stores, the Getty will provide an outstanding educational opportunity for museum store operators to see how the Getty seeks to inspire curiosity and provide an understanding of the visual arts. Attendees can stroll the beautiful hilltop setting while admiring the modern architecture and tranquil gardens. Take a break at the Garden Terrace Café and don’t pass up the chance to visit one (or all!) of the Getty stores, including the new Children’s Shop, a destination store dedicated to kids!

9 a.m.−3:45 p.m.TICKET

Off-Site Learning Experience: Pasadena Museums$35. SPACE IS LIMITED! (SEE REGISTRATION FORM)

This excursion provides participants with the unique opportunity

to visit the museum stores of three highly esteemed cultural institutions in Pasadena: The Gamble House, known for its outstanding example of American Arts and Crafts style architecture; The Huntington Library, a private, nonprofi t institution founded by a man of vision who throughout his lifetime amassed the core of one of the fi nest research libraries in the world, established a splendid art collection and created an array of botanical gardens; and the Norton Simon Museum, known around the world as one of the most remarkable private art collections ever assembled, featuring a collection of European art from the Renaissance to the 20th century and a stellar collection of South and Southeast Asian art spanning 2,000 years. Attendees will see fi rst-hand what makes each of these museums and their stores unique and the exceptional products they offer their museum-goers.

All Day

Explore Downtown Los Angeles on your own!As an alternative to the ticketed museum tours, take some time to explore downtown Los Angeles on your own. We suggest the Museum of Contemporary Art (MOCA) and the Central Library, as well as Exposition Park, home to the California Science Center, the California African American Museum, the Los Angeles Memorial Coliseum and Sports Arena and the Natural History Museum. All are within about two miles from the Los Angeles Convention Center.

5:30–7 p.m.

Meet & GreetMSA and the Western Chapter would like to welcome you to Los Angeles! Please join us for our kickoff networking event at the Sheraton Los Angeles Downtown Hotel.

SATURDAY, APRIL 13

10:15–11:15 a.m.

Membership MeetingMeet the MSA staff, board of directors and your new executive director as we share what’s new and exciting at the Conference and in the Association in general. All MSA members and affi liates are invited to attend this meeting.

11:30 a.m.–1 p.m.TICKET

Laughs for Greenberg Fundraising Luncheon$55. SPACE IS LIMITED! (SEE REGISTRATION FORM)Have a few chuckles with comedic speaker, Nick Arnette, while raising money for the Greenberg Scholarhip! Nick’s observations on human behavior will help you see the lighter side of your problems with his original brand of good, clean fun! You’ll feel energized by his motivation and humor while knowing you contributed to a great cause. Lunch is included.


SATURDAY, APRIL 13

8–9 a.m.

CUSTOMER RELATIONS

The Secret Psychology of ConsumersSpeaker: Kit Yarrow, Ph.D.What consumers want, how they shop and why they buy has changed forever. But, one thing hasn’t changed—store managers with psychological insight have the opportunity to develop more resonant, effective solutions and strategies. Attendees will learn seven key shifts in the psychology of today’s consumers and fi ve essential strategies to capitalize on these shifts. Peppered with case examples and up-to-the minute research, this eye-opening presentation will leave participants with the tools and insights they’ll need to understand and adapt to the minds, hearts and motivations of today’s dramatically different consumer.

8–10 a.m.

COMMUNICATIONS

Practical Social Media Workshop:From Your Store to Social and BackSpeaker: Jason McDonald, JM Internet GroupMuseum stores are fun, fanciful places where imagination meets culture. Social media, in turn, is the new place where fans and friends congregate to meet, greet and share fun ideas. Yet few

museum stores succeed at creating an active online community, and the few that do often still struggle to turn online “likes” and “views” into in-store visits and purchases. Gain practical tips, tricks and secrets that will make your social media pages not only lively but also productive ways to encourage customers to visit, re-visit and make purchases at your museum store. Leave this session enthused and excited about how the “real” world can nurture the “online” world of social media, and vice versa!

EDUCATIONAL SESSIONS1–2 p.m.

Discussion Groups by Museum TypeJoin your colleagues to share best practices and take away new ideas for your store at one of these specifi c museum type discussions.

SUNDAY, APRIL 14

6–7:30 p.m.TICKET

Networking Reception at FIDM Museum & Galleries$50. (SEE REGISTRATION FORM)

An outdoor portico aside beautiful Grand Hope Park is the site of MSA’s networking reception hosted by the Fashion Institute of Design and Merchandising. We’ll enjoy fabulous food, an open bar and great company at the culturally rich FIDM Museum. During the event, you’ll want to take some time to tour the museum’s collection of more than 15,000 objects representing over 200 years of fashion history, and view the spectacular Oscar fashions temporary exhibit.

MONDAY, APRIL 15

3–6:45 p.m.TICKET

Off-Site Learning Experience: TASCHEN Store Beverly HillsFREE, BUT SPACE IS LIMITED! (SEE REGISTRATION FORM)

Are you looking for ways to take your book sales to the next level? Join us as we learn the secrets to success of the TASCHEN brand. Upon arrival, you’ll be greeted by a TASCHEN Store representative and some light refreshments, followed by a tour of the bookstore where you’ll hear what makes their store unique and successful in this popular category.


SATURDAY, APRIL 13, continued

9:15–10 a.m.

CUSTOMER RELATIONS

Gen Y Decoded: Insights and Tactics for MarketersSpeaker: Kit Yarrow, Ph.D.Generation Y, those born between 1980 and 2000, are today’s most enthusiastic, engaged and demanding shoppers. In less than fi ve years, they’ll have more spending power than boomers. As the fi rst generation to grow up with the Internet, they think, relate and buy differently than their elders. They’re part of an empowered generation that’s used to being seen and heard—and they expect you to know them, too. Consumer psychologist, Kit Yarrow, will present an essential understanding of how Gen Y is fundamentally different from other generations, what motivates them to buy and what they’re looking for in their relationships with retailers and brands. Loaded with up-to-the-minute research, case examples and actionable psychological insights, this presentation will leave participants armed with six essential strategies for marketing to Gen Y.

2:15–2:45 p.m.

COMMUNICATIONS

Spark Session: Top 10 Things You Need to Know About Social MediaSpeaker: Jason McDonald, JM Internet GroupIn this fun, informative session, you’ll learn tips, secrets and ideas that can make a magical in-store moment into an Instagram viral

picture that spreads your message and your store to friends of friends of friends. Attend this Spark Session to realize that synergy isn’t just an empty word—it’s a real nexus of marketing power, as Twitter talks to Facebook, and Facebook talks back to YouTube, and just about everyone starts blogging, bragging and branding your message across the social Web.

2:15–3:15 p.m.

Future Session to be DeterminedMSA is currently fi nalizing plans for another exciting session!

2:15–3:15 p.m.

MERCHANDISE PLANNING

Inventory Is Your Retail Heart, Is it Healthy?Speaker: Paul Erickson, RMSAInventory is the heart of your business. How healthy is your heart? While we all think we are familiar with the basics of inventory management, do we see all of the connections between SKUs and fi nancial analysis? Starting with the basics, Paul will share alternative concepts, techniques and formulas to improve inventory turnover, cash fl ow, revenue growth and gross margin. You’ll learn specifi c techniques to control your inventory, more accurately budget your inventory investments and open-to-buy, increase your margins, improve your stock sell through and start making more money now.

3:30–4:30 p.m.

STRATEGIC MANAGEMENT

ShopTalk Live: 10-Minute TopicsWant a quick answer to some hot topics? Six of your peers will have 10 minutes each to present the hottest topics and how they have found practical solutions. It’s like ShopTalk…live!

Interested in presenting a topic? Contact Jennifer Anderson at [email protected].

3:30–4:30 p.m.

CUSTOMER RELATIONS

Create a Customer Service Strategic PlanSpeaker: Mark Wiggins, CIA Museum/Employee Activity Assoc.Learn how to walk your store from your customer’s point of view in this session presented by MSA member Mark Wiggins. You’ll learn the fi ve critical areas that must be addressed in order to create your own customer service strategic plan and increase the customer service level in your store.

3:30–5 p.m.


The 7-Minute SellWant access to select vendors before the Expo? See the latest and greatest products as participating vendors will take seven minutes to talk about their product, answer questions and provide you with an offer to be redeemed only at their booth. A chime will sound and you will move on to the next amazing product! What a great way to meet vendors and preview products before you fi nd yourself on the busy show fl oor.


SUNDAY, APRIL 14

1:30–2 p.m.

COMMUNICATIONS

Expo Learning Theater: Engaging YoungAudiences Through Design Speaker: Pamela Pease, Paintbox Press How can museum stores engage young audiences in ways that are meaningful to them? This 30-minute presentation explores innovative strategies for using design as a catalyst for engagement, transforming the museum store experience into an opportunity for young people to become active observers and collaborators, while strengthening connections to your local creative community.

MONDAY, APRIL 15

8–9 a.m.

STRATEGIC MANAGEMENT

Partnering With Publishers for Profi tsModerator: Stuart Hata, de Young and Legion of Honor/Fine Arts Museums of San FranciscoPanelists: Jane Brown, Artbook/D.A.P.; Mary DelMonico, DelMonico Books/Prestel; Lisa Mark, Los Angeles County Museum of Art; Andrew Uchin, Norton Simon MuseumWith dramatic changes sweeping the publishing and bookselling landscape, museum stores are poised to dominate an underserved category of art and visual gift books. This timely session will argue for the central place of exhibition catalogs and other books in a

museum store’s business, address the benefi ts of strong partnerships between a museum’s retail and publishing departments, and offer advice from museum book buyers, publications staff, and major art publishers on how to promote and sell museum publications and books more effectively. We will also demonstrate how a museum’s own publications can and should serve as the core of any museum store’s book department, and how to maximize synergies within an institution for a stronger retail-publishing alliance and, as a result, better sales and profi ts.

4:45–5:30 p.m.


Beyond Key Chains and Mugs: A Product Development PanelPanelists: Barbara Lenhardt, The John F. Kennedy Center for the Performing Arts; Ione Saroyan, The New-York Historical SocietyJoin a panel of your peers as they discuss a practical approach to developing products for your store. Whether it’s designing earrings based on the architecture of your institution or getting inspiration from the world around you, they’ll walk you through the process of creating something unique.

4:45–5:45 p.m.

COMMUNICATIONS

The Future of Retail (Surprise, It’s Mobile!): How Nonprofi t Retailers Build Fans and Drive Sales in a Mobile First WorldSpeaker: James Citron, MogreetWith more mobile phones on the planet than toothbrushes, there is no doubt the world is going mobile. In this presentation, Mogreet’s CEO, James Citron, will discuss today’s mobile landscape, how it has changed the behavior of today’s customers and how nonprofi t retailers can use mobile to drive sales and build a loyal mobile database.

5–5:30 p.m.


Spark Session: Top 10 Things You Need to Know About Open-to-BuySpeaker: Paul Erickson, RMSAPlanning your store’s fi nancial performance really falls around how well you budget your merchandise investments. This quick 30-minute presentation will focus on the basics of merchandise planning and budgeting and review the top 10 mistakes retailers make when attempting to create their open-to-buy.

“I attended the 2012 MSA Conference as a Greenberg Scholarship recipient. As someone with no mu-seum retail experience, except what I have learned on the job, this conference was a wonderful opportunity to meet and network with other individuals in the fi eld. The sessions were very informative and interesting, and I came away with many great ideas for my own museum shop.”

—BRIDGITTE RODGUEZ, DUMBARTON HOUSE


PRIVATE EXPERT CONSULTATIONSDon’t miss MSA’s signature individual expert consultations, where the session is all about you! Sign up today—space is limited (see registration form).

Private Consultation Sessions: $170

ANDREW ANDONIADIS

Appointments available Sunday, April 14

11 a.m.–12 p.m.12–1 p.m.

Monday, April 1511a.m.–12 p.m.12–1 p.m.

MIRIAM WORKS

Appointments available Saturday, April 13

9–10 a.m. Sunday, April 14

11 a.m.–12 p.m.2–3 p.m.

Monday, April 1511 a.m.–12 p.m.

MONDAY, APRIL 15, continued

10–10:30 a.m.

FINANCIAL MANAGEMENT

Expo Learning Theater: Top 10 Things You Need to Know About Your POSSpeaker: Andee Williamson, NCR RetailThis quick 30-minute session will give you the tools you need to get a return on the investment you make in retail technology. Learn how to mine the data in your system to drive marketing and increase sales in your store. The session touches on hardware and software and gives you ideas on using current technology trends to your advantage. Discover how to keep local customers loyal and how to engage out-of-town customers.

1:30–2 p.m.


Expo Learning Theater: Top 10 Things You Need to Know About International BuyingSpeaker: Laura Murphy, The Preservation Society of Newport CountyHave you always wanted to increase your international product sources but haven’t known where to start? Take a break from shopping and join MSA member Laura Murphy as she goes through the most important things you need to know about buying merchandise outside the United States.

3:15–4:15 p.m.

Closing Keynote Session—The Loyalty Switch: How to Make Anyone Loyal to You and Your StoreSpeaker: James KaneIn this fascinating and highly entertaining presentation, James Kane takes his audience on a journey into the human brain and explains the secret to building and maintaining loyal relationships. Supported by more than 40 years of Harvard University research, James will make the case that human beings have a fundamental need to be loyal and actively seek out the specifi c clues from others that tell them when they can and should be. When an organization, as well as an individual, is able to understand and demonstrate those loyalty-building behaviors, they can develop relationships that will last a lifetime and result in unwavering and unlimited support.

PAUL ERICKSON

Appointments available Saturday, April 13

9–10 a.m.11 a.m.–12 p.m.


SPEAKERS & PANELISTS

GET INVOLVED

Get involved at the MSA Conference & Expo and with your peers on a whole different level. Volunteer opportunities abound. For more information, contact Candra Hendricksat [email protected] or call (303) 504-9223.

MEMBERS MARKET SUPPORT Can you spare some time to help a colleague in Members Market set up or tear down?

DISCUSSION GROUP FACILITATORS Help direct one of the discussions.

SESSION INTRODUCTIONS AND ROOM ASSISTANTWhy not help introduce speakers and count noses at a session or two that you want to attend?

NEW! BECOME AN AMBASSADORAre you a veteran MSA Conference & Expo attendee? Volunteer to help fi rst-time attendees (or anyone else needing a little assistance) navigate educational sessions, the Expo and meeting new people.

”Our customers demand items related to Alaska, and I’m always surprised at how many Expo vendors are able to provide products that relate to our niche.“

—MARK WEBER,ANCHORAGE MUSEUM AT RASMUSON CENTER

SPEAKERS & PANELISTS

Nick ArnetteComedic Speaker

Jane BrownArtbook/D.A.P.

James CitronMogreet

Mary DelMonicoDelmonico Books/Prestel

Paul EricksonRMSA

James KaneAuthor, Speaker and Consultant

Jason McDonaldJM Internet Group

Kit Yarrow, Ph.D.Golden Gate University

MSA MEMBER SPEAKERS & PANELISTS

Stuart Hatade Young and Legion of Honor/Fine Arts Museum of San Francisco

Barbara LenhardtThe John F. Kennedy Center for the Performing Arts

Lisa MarkLos Angeles County Museum of Art

Laura MurphyThe Preservation Society of Newport County

Ione SaroyanThe New-York Historical Society

Andre UchinNorton Simon Museum

Mark WigginsCIA Museum/Employee Activity Association

MSA AFFILIATE SPEAKERS & PANELISTS

Pamela PeasePaintbox Press

Andee WilliamsonNCR Retail


MSA RETAIL EXPO

Sunday, April 14, 8 a.m.–5 p.m.Monday, April 15, 9 a.m.–3 p.m.

FIND NEW PRODUCTS AND PRODUCT IDEASExplore MSA’s Expo with wholesalers featuring a wide array of unique products ranging from apparel and Fair Trade items to collectibles and POS systems. You’ll fi nd displays brimming with the latest and most creative museum-quality merchandise. Visit your favorite suppliers and meet dozens of fi rst-time exhibitors whose products you’ve not yet seen!

SEEK OUT CUSTOM PRODUCTSConnect with current and new suppliers who will work with you on limited production runs, specialized packaging, product development, custom products and licensing.

CONSULT WITH EXPERT SUPPLIERSTake advantage of having the largest gathering of museum store-related vendors together under one roof to validate your strategies for addressing retail challenges. From formal meetings to impromptu discussions over lunch, be ready to discover how MSA’s vendors can help you prepare for the future.

FIND THE BEST DEALSTake advantage of the great show specials that many vendors offer MSA Expo attendees. Watch the MSA website for details in the weeks leading up to the Expo.

PLAN YOUR SHOPPING STRATEGYGo to www.MSAmeeting.org for an up-to-date list of exhibitors and their booth numbers so you can optimize your buying hours.

SEE A CURRENT LIST OF EXHIBITORS YOU’LL DISCOVER AT THE EXPO AND VIEW THE VIRTUAL FLOORPLAN AT www.MSAmeeting.org.

MEMBERS MARKET

Saturday, April 13, 5:30–7:30 p.m.

New format for 2013! Indulge in a chocolate fountain and cash bar while browsing the wares of dozens of MSA Museum Members. Members Market will immediately follow the product development panel.

Our annual showcase of custom products developed by your museum store colleagues is always a top-draw. Find merchandise specifi c to your collection and gain insights and ideas to expand your own organization’s collection-inspired products.


MSA RETAIL CONFERENCE & EXPO

APRIL 13–15, 2013, Los Angeles, Calif.Register in advance by March 22, 2013. After this date, please register on site.

3 EASY WAYS TO REGISTER:ONLINE: MSAmeeting.org

FAX: (303) 504-9585MAIL: MSA, 3773 E Cherry Creek North Dr, Ste 755, Denver, CO 80209-3804

To register, please complete each section completely and return both pages. Separate forms are required for additional registrants.

PART 1 Attendee Details

NAME: BADGE FIRST NAME:

INSTITUTION:

ADDRESS:

CITY/STATE/PROVINCE: ZIP/POSTAL CODE:

COUNTRY: TELEPHONE: FAX:

EMAIL ADDRESS:

EMERGENCY CONTACT: (Name & Phone No.)

This is my fi rst MSA Conference.

I would like to volunteer for:

discussion group facilitator Members Market room assistant Ambassador

PART 2 Demographic Information—Please help us collect accurate attendee demographics by answering the following questions.

This information is required in order to process your registration.

What is your primary role in the purchasing of products and services?

Final decision maker Signifi cant infl uence Recommend Research None

What are your main objectives for attending?

Education Buying Networking Vendor research

Which products are you most likely to seek out at the Expo?

Apparel

Books & Related

Consultants

Custom Products

Educational Products

Fair Trade

Food

Games & Toys

Home & Garden

Independent Artist

Jewelry

Multimedia

Paper Products

Recycled/Green

Reproductions

Souvenir & Promotional Items

Store Operations & Supplies

(over)


PART 3 Individual Registration Fees and Packages—Full registration includes admission to educational and general sessions, Expo hall and Members Market. No purchase necessary. Tickets required for the following: Off-Site Learning Experiences at the J. Paul Getty Museum, Pasadena Museums and TASCHEN Store Beverly Hills, Laughs for Greenberg Fundraising Luncheon, and Networking Reception at FIDM Museum & Galleries.

BY 2/28/13 AFTER 2/28/13 TOTAL: MSA Member (First and Second Registrant) $440 $500 $ Additional Members From the Same Institution $350 $350 $ Non-Member $650 $650 $Expo Only*—Member $95 $95 $ April 14 April 15Expo Only*—Non-Member $125 $125 $ April 14 April 15*Expo Only Pass is for licensed retailers only—not vendors—for either April 14 or April 15; does not include educational sessions or special events.

PART 4 Special Ticketed Items $ TOTAL:Off-Site Learning Experience: The J. Paul Getty Museum 4/12/13 $35 $Off-Site Learning Experience: Pasadena Museums 4/12/13 $35 $Laughs for Greenberg Fundraising Luncheon 4/13/13 Minimum donation of $55 $Networking Reception at FIDM Museum & Galleries 4/14/13 $50 $Off-Site Learning Experience: TASCHEN Store Beverly Hills 4/15/13 Yes, I am attending(There is no fee for this event; however, a ticket is required.)

Private Consultation Sessions Andrew Andoniadis Paul Erickson Miriam Works4/13/13 $170 $170 $4/14/13 $170 $170 $4/15/13 $170 $170 $ GRAND TOTAL: $

PART 5 Method of Payment (Full payment in U.S. dollars must accompany this form.)Check (enclosed, in U.S. dollars, payable to MSA) Check #: Amount: $ Visa MasterCard American Express Card No. Exp. DateName as it Appears on Card (Required):Signature:

Attendee understands that during the course of the 2013 MSA Retail Conference & Expo he or she may be photographed or videotaped. Attendee gives permission for any resulting photographs or video to be used by MSA for promotional or educational purposes.

MSA is not responsible for any costs, damages, injury or annoyance to the attendee resulting from fire, the elements, acts of God, mob riot, war or civil commotion or civil authority, terrorism or threat of terrorism or

labor difficulties or problems with the city of Los Angeles, the Los Angeles Convention Center, any airline or travel provider or the Conference sanctioned hotel.

Views and opinions of individuals published in any Conference medium including the website and various Conference documentation or speaker comments before, during and after the Conference are in no way binding on MSA.

Registration Cancellation Policy: Cancellations must be received in writing by March 17, 2013, and are subject to a $100 cancellation fee. No refunds will be issued after March 17, 2013.All refunds received after March 17, 2013, will be processed after the Conference.

COMMUNICATIONS Engaging Young Audiences Through Design

Practical Social Media Workshop: From Your Store to Social and Back

Spark Session: Top 10 Things You Need to Know About Social Media

The Future of Retail (Surprise, It’s Mobile!):How Nonprofi t Retailers Build Fans and DriveSales in a Mobile First World

CUSTOMER RELATIONS The Secret Psychology of Consumers

Gen Y Decoded: Insights and Tactics for Marketers

Create a Customer Service Strategic Plan

FINANCIAL MANAGEMENT Top 10 Things You Need to Know About Your POS

MERCHANDISE PLANNING Inventory Is Your Retail Heart, Is it Healthy? Beyond Key Chains and Mugs: A ProductDevelopment Panel Spark Session: Top 10 Things You Need toKnow About Open-to-Buy Top 10 Things You Need to Know AboutInternational Buying

STRATEGIC MANAGEMENT ShopTalk Live: 10-Minute Topics

Partnering With Publishers for Profi ts

THE 7-MINUTE SELL Meet with select vendors prior to the Expo

MEMBERSHIP MEETING Open to all members and affi liates

CLOSING KEYNOTE SESSION The Loyalty Switch: How to Make AnyoneLoyal to You and Your Store

PART 6 Which Sessions Interest You?


HOUSING & TRAVEL DETAILS

M SA attendees can receive discounted rates at the Sheraton Los Angeles Downtown Hotel, located near the Los Angeles Convention Center. When making reservations by phone or online, please note that you are with the Museum Store Association and use group

code “MSA.” Make sure to reserve your room early! The deadline to make hotel reservations at the contracted discount rate is Monday, March 15, 2013.

By staying with the offi cial MSA housing block at the Sheraton Los Angeles Downtown, you are helping MSA keep overall registra-tion fees lower than they otherwise would be. In an effort to assist our host city of Los Angeles and demonstrate effective practices in room block management, the MSA board of directors asks for your support. Take advantage of the convenience, participant camara-derie and of course, savings, by staying within the block.

SHERATON LOS ANGELES DOWNTOWN HOTEL (Headquarters Hotel)711 South Hope St, Los Angeles, CA 90017Reservations: Call (213) 488-3500 or go to www.MSAmeeting.orgRates: $179 Single/DoubleReservation Deadline: Monday, March 15, 2013Note: Based on room availability, MSA Conference rates available only April 10–17, 2013.

Enjoy the many Sheraton amenities! • Free Wi-Fi in your room! • Complimentary health and fi tness services at adjacent LA Fitness Center. • Complimentary use of LINK @ Sheraton Business Center. • Discount shuttle service to and from LAX airport through Super Shuttle: $32 roundtrip. • 10% discount on room service. • Up to 20% off all meals and beverages (not including alcohol) in the hotel restaurant

and lobby lounge. • Self parking for overnight guests only $10/night. Valet parking for overnight guests

$15/night.

AIR TRAVEL

The Los Angeles International Airport (LAX) is the sixth busiest airport in the world and third busiest in the United States. The central complex features nine passenger terminals connected by a U-shaped two-level roadway. For more details, visit www.lawa.org/welcomeLAX.aspx.

Apri l 13–15, 2013 | Los Angeles Convention Center

REGISTER TODAY AND SAVE!

WHY YOU CAN’T AFFORD TO MISS THIS EVENT:

• You’ll fi nd solutions to challenges you currently have in your store.

• It’s your only opportunity to visit an Expo with vendors who know your visitors and merchandising needs.

• Share best practices with others in the cultural commerce community.

WHO SHOULD ATTEND?

THE 58TH ANNUAL MSA RETAIL CONFERENCE & EXPO

QUESTIONS?

MSA is here to help! Call us at (303) 504-9223 or send an email

to [email protected].

ONLINE: www.MSAmeeting.org

FAX: (303) 504-9585

PHONE: (303) 504-9223

MAIL: 3773 E Cherry Creek North Dr,Ste 755, Denver, CO 80209-3804

• Store managers and buyers

• Directors of retail operations

• Directors of product development

• Merchandising directors

• Museum retail staff

• Museum directors

Documents

2013 MSA Conference & Expo Promo Book