2013 MEDIA KIT

MISSIONSTATEMENT

VERANDA is a forum for the very best in living well. Always gracious,

and never pretentious, we keep readers abreast of the finest in decoration,

fashion, jewelry and watches, art and travel, inspiring them with beauty

and elegance. VERANDA is both an idea showcase and a deeply pleasurable

escape, a place where homes feel as good as they look.

2013 ISSUE THEMESJANUARY-FEBRUARY | reenergize: new year, new look

Be inspired by brilliantly conceived spaces that are in a category all their own.

MARCH-APRIL | modern romance Fall in love with goods and interiors that captivate with their beauty and charm.

MAY-JUNE | the best in outdoor living Embrace the arrival of warm weather with spaces, furnishings, and accessories

that comprise the best in living outdoors.

JULY-AUGUST | escape into summer Sink into relaxed rooms and retreats, and discover a wealth of chic, simple pleasures.

SEPTEMBER-OCTOBER | effortless elegance Rethink conventional elegance with products and spaces that are confident, gracious, and gorgeous.

NOVEMBER-DECEMBER | defining luxury Celebrate the bounty of the season with indulgences that will transport you.

EDITORIALCALENDAR

ELEMENTS OF STYLE We highlight news, trends and people to watch, offering a curated selection of the very best in fashion, jewelry, beauty and home.

first look | A roundup of the people, places and things currently capturing our attention.

personal luxuries | Fashion and beauty insiders share their stories, sources and style secrets.

in the air | We spotlight an emerging design trend and illustrate how to adopt the look.

objects of desire | Our editors scour the globe for the most gorgeous, swoon-worthy jewelry.

style legend | Examining the lives of iconic tastemakers, from Edith Head to Geoffrey Beene.

essentials | Whether you’re outfitting a sumptuous guest room or stocking an excellent bar, our edited basics will create a simple sense of luxury.

BRINGING BEAUTY HOME The finest furniture, fabrics, wallpaper and lighting currently on the market, as sourced by our editors. We also profile the trailblazers, past and present, who continue to inspire us.

the world of… | An essential shopping guide that culls the best products available within a given category—from furniture and accessories to kitchen and bath.

atelier/labor of love | A look inside the passionate design companies creating the heirlooms of tomorrow.

history lesson | An engaging, in- depth exploration of the decorative arts.

form and function | Truly refined kitchens and bathrooms are built from exceptional materials and intelligent ideas.

by the yard/by the roll | Captivating textiles and wall coverings that tap into the design world’s current pulse.

master class | The industry’s top designers illuminate the finer points of decorating with accessible advice.

VERANDA finds it | We track down the hard-to-source objects from our pages so you don’t have to.

THE CULTIVATED LIFE Dispatches to enrich your life from the worlds of culture, travel, entertaining and art.

discerning traveler/ city by design | Explore top destinations from a local’s point of view and learn where to shop, eat and soak in the culture like a native.

on exhibit | Chronicling extraordinary art shows from around the country—and their rich backstory.

collecting | An insider’s look into the world’s most fascinating collections and the passions that bring them together.

the festive table | Hints for planning the perfect party, from cocktails to dessert.

by arrangement | The art of composing lush and romantic flower displays.

THE BACK PAGE the pursuit of beauty | We reveal the handcrafted objects, exquisite destinations, and decorating details that currently have us rapt.

The front of the book, divided into three sections, covers every aspect of the well-lived life. Our back page completes each issue

with a close-up of a single, riveting detail.

NOTE: EDITORIAL COLUMNS AND PLACEMENT SUBJECT TO CHANGE

EDITORIAL FEATURESFRONT-OF-BOOK EVOLUTION

Styleelements of

personal luxuries

natural beauty

olivia chantecaille infuses her family’s luxury cosmetics brand with her own singular taste for refinement.

discerning traveler

Lifethe cultivated

seduced by istanbul

the city is a heady mix of history, culture, and

twenty-first-century energy. a sometime

resident shares his don’t-miss list for

soaking it all in.

WA 8,397

OR4,724

ID 1,257 WY

378

MT 781

ND 387

SD 494

MN 4,880

CA57,433

NV2,920 UT

2,422CO

6,774 KS3,721

NE1,591

IA1,953

MO7,202

WI 4,594

IL 15,710

IN 6,055

OH 11,766

PA 16,329

GA22,261

NY 35,324

VT 746NH 1,354 ME

1,149

CT 8,678NJ 17,635DE 1,191MD 7,908D.C. 2,779

SC10,127

NC18,588

VA16,068

WV1,223

MI 9,760

AZ7,380

NM1,892

TX44,820

OK5,865 AR

4,423

LA9,667

KY 4,992

MS 5,498

AL 11,412

TN13,474

FL34,158

MA 11,987RI 1,352

AK 378HI 1,045CANADA 20,938INTERNATIONAL 11,873

GEOGRAPHIC DATA FOR THE MAY–JUNE 2012 ISSUE TOTAL CIRCULATION FOR MAY–JUNE 2012: 512,944

CIRCULATION DISTRIBUTION

VERANDA OFFERS WIDE NATIONAL DISTRIBUTION

SOURCE: JUNE 2012 ABC PUBLISHER’S STATEMENT

CIRCULATION DISTRIBUTION

VERANDA OFFERS WIDE NATIONAL DISTRIBUTION

INDEX > 90INDEX < 90

SOURCE: JUNE 2012 ABC PUBLISHER’S STATEMENT

READER DEMOS 2012 MENDELSOHNREADER PROFILEMedian Age 52.7Median Value of Principal Residence $417,748Median HHI $149,623Median HH Net Worth $592,830Median HH Value: Financial Accounts, Real Estate & Principal Home $911,493

AFFLUENCE % COMPHHI $125,000+ 62.1HHI $150,000+ 49.8HHI $250,000+ 20.9 Financial Accounts & Real Estate $500,000+ 80.1HH Net Worth $1,500,000+ 24.2HH Net Worth $3,000,000+ 12.1

AGEAge 25-49 29.4Age 35-54 38.6

SEX Women 64.8Men 35.2

MARITAL STATUS Married 73.5

EDUCATION & OCCUPATION Any College 74.5Graduated College or More 60.5Professional/Managerial 66.1Employed 72.0

HOME OWNERSHIPOwn Principal Residence 91.5Value of Owned Home $500,000+ 29.8

SOURCE: MENDELSOHN AFFLUENT SURVEY 2012

2013 CLOSING & ON SALE DATES

CLOSING & MATERIALS DUE ON-SALE

January-February 2013

March-April 2013

May-June 2013

July-August 2013

September-October 2013

November-December 2013

January-February 2014

November 2, 2012

January 4, 2013

March 12, 2013

April 30, 2013

July 2, 2013

September 10, 2013

November 5, 2013

December 25, 2012

February 26, 2013

May 7, 2013

June 25, 2013

August 27, 2013

November 5, 2013

December 31, 2013

ISSUE

REQUIRED MATERIALPlease submit digital files via the Hearst Ad Gateway as specified below. Hard copy color guidance is no longer required. If you opt to use a proof for internal color approval, please visit ads.hearst.com for current recommended SWOP proofing information.

DIGITAL MATERIALS REQUIREDPDF/X-1a (vector) 300 dpiPlease see Hearst Ad Gateway for further details & requirements.

SUBMIT AD MATERIALS: HEARST AD GATEWAY1. Go to website address: ads.hearst.com (no www required). 2. Click on the tab “Ad Gateway.” 3. If you are a new user, you must register yourself. Your user name will be your email address; you will create your own password as directed. 4. If you are an existing user, you can bypass the REGISTER option and log in. 5. Please follow the online instructions and digital requirements as outlined on the site.

SPECIFICATIONSPrinting Process: Web Offset Binding Method: PerfectPublication Trim Size: 8.375 x 10.875 Document must be created at trim size. Live matter for bleed sizes should be .25 inside trim on ALL sides.

BLEED AD TRIM SIZE LIVE AREA BLEED SIZESpread (Full Bleed) 16.75 x 10.875 16.25 x 10.375 17 x 11.125Full Page Bleed 8.375 x 10.875 7.875 x 10.375 8.625 x 11.1252/3 Page Bleed 5.25 x 10.875 4.75 x 10.375 5.5 x 11.1251/2 Page Vertical Bleed 4.125 x 10.875 3.625 x 10.375 4.375 x 11.1251/2 Page Horizontal Bleed 8.375 x 5.375 7.875 x 4.875 8.625 x 5.6251/3 Page Vertical Bleed 2.9375 x 10.875 2.437 x 10.375 3.1875 x 11.125

NON-BLEED ADS TRIM SIZE LIVE AREASpread (Gutter Bleed Only) 15.375 x10 15.375 x 10Full Page Non-Bleed 8.375 x 10.875 7.875 x 10.3752/3 Page Non-Bleed 4.5 x 10.125 4.5 x 10.1251/2 Page Horizontal Non-Bleed 7.625 x 4.625 7.625 x 4.6251/2 Page Vertical Non-Bleed 3.375 x 10.125 3.375 x 10.125 1/3 Page Vertical Non-Bleed 2.1875 x 10.125 2.1875 x 10.1251/3 Page Square Non-Bleed 4.625 x 4.875 4.625 x 4.8751/4 Page Non-Bleed 3.375 x 4.875 3.375 x 4.875

DISCLAIMERVERANDA accepts no responsibility for reproduction of content or ad material that is not provided in the form requested.

QUESTIONSTechnical Support: 615.365.2062 Extensions & Production: Karen Nazario, 212.649.3293 or knazario@hearst.com

DIGITALSPECS

NOTE: IF REQUESTED MATERIALS ARE NOT SUPPLIED OR ARE SUPPLIED INCORRECTLY, THE ADVERTISER WILL BE BILLED ACCORDINGLY AT THE PREVAILING RATES, SUBJECT TO CHANGE WITHOUT NOTICE, FOR WORK DONE

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TERMS &CONDITIONS