2013 Media Kit

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Who we areLowcountry Parent is for moms who want local information about how to plan and manage their busy lives and families.

Our unique blend of stories and ideas educates, entertains and in-spires our readers to be smarter and better informed moms, wives, friends and individuals.

In a recent survey, we learned that our readers are:

Have children who are elementary age

68% 89% Women

82% Ages 25-44

84% Have 1-3 children

Readers often tell me how much they love and depend on Lowcountry Parent. The journey with this magazine is truly special —and near and dear to me!

Shannon Brigham,a Lowcountry parent and editor of Lowcountry Parent

“fans on FacebookMore than 6,500

followers on TwitterMore than 1,000

reachingMoms

Connected:”

Distribution42,000 copies of Lowcountry Parent are distributed throughout the tri-county with a readership of 105,000+ per month!

• Elementary school students bring Lowcountry Parent home in their backpacks.

• Community locations are chosen with our readership in mind. Distribution sites include doctors’ and dentists’ offices, daycare and recreation centers.

• In Harris Teeter and Piggly Wiggly locations throughout the Charleston area.

• Inside The Post and Courier to Advantage members that request home delivery of Lowcountry Parent.

LowcountryParent goes home in students’backpacks.

VisibilityLowcountry Parent is a recognized brand in the tri-county area, a partner in numerous family events and featured inside the pages of The Post and Courier.

A part of the community:Above kids are happy to see Santa during 2nd Sunday on King Street. Lowcountry Parent sponsored photos with Santa.

At right, the Make-A-Wish foun-dation benefits from Lowcountry Parent’s popular annual Cover Kids competition.

Dr. Michael Roizen,

Dr. Mehmet Oz

Got a plan for staying safe if an

environmental disaster strikes

your town?

This summer’s string of toxic

emergencies, including a California

refinery fire and Baltimore chemi-

cal blaze, sent hazardous chemicals

into the air breathed by thousands

of people. These events raise an im-

portant question we want you to ask:

Would you know what to do to pro-

tect yourself and your family if such

an event happened in your town?

We’re not trying to be paranoid

Chicken Littles; just the opposite.

Almost everyone lives downwind of

a highway, a train line, a pipeline or

a manufacturing plant where toxic

trouble could flare up. Case in point:

In August, an early morning fire

ripped through a recycling plant in

West Ghent, N.Y. Local firefighters

didn’t have the resources to immedi-

ately warn residents to stay indoors

and shut the windows.

Smart people did what the local fire

company president advises everyone

to do: “Every citizen,” he wrote in

an newspaper editorial, “ought to

have his or her own plan for how to

respond to an emergency. ... Sitting

around passively waiting for police

or fire to arrive with detailed in-

structions on how to respond isn’t a

winning strategy.”

Here are tips for staying safe:

No. 1: Know where danger lurks.

Being aware of the sources for po-

tential emergencies in your area will

help you react faster if it happens.

No. 2: Create a family emergency

kit and plan. FEMA recommends

stocking nonperishable food, plenty

of bottled water, a flashlight with

batteries and a battery-powered or

hand-crank radio. Add in plastic

sheeting and duct tape. Also plan for

how you’ll communicate and where

to meet if your family is dispersed

when disaster strikes. Designate an

out-of-town relative or friend as a

contact. You’ll find a form for creat-

ing a plan on FEMA’s website, at

www.ready.gov/make-a-plan.

No. 3: Shut the windows. If a fire,

explosion, chemical release or other

hazardous materials foul the

air, bring kids and pets inside ASAP.

Map out a safety plan

Contact: Teresa Taylor, ttaylor@postandcourier.com

posTandCourier.Com

InsideSudoku D2

Comics D4,5

Television D6

Your Health

When I first heard about the

Hoka One One shoe and

looked it up online, my first

thought was that it looked like a shoe

for leg-length discrepancies.

Except it wasn’t just one shoe. It

was a pair of stacked shoes for the

purposes of running, hiking and

“athletic walking.”

Hoka, the name of which is derived

from the ancient Maori language

and roughly translates to “now it is

time to fly,” seems poised not only to

create another specialty niche in ath-

letic shoes but even more confusion

among consumers.

Shoe evolutionBuyers of athletic shoes have been

on quite a ride lately, including the

tidal wave of “minimalist” shoe

models started by the Nike Free and

Vibram’s Five Fingers less than a de-

cade ago, the rise of Newtons (shoes

purported to encourage midfoot

striking), and the three multimil-

lion-dollar settlements in the past

year over false advertising claims of

“toning shoes.”The latter have been particularly

interesting to follow in the past year.

In September 2011, Reebok agreed

to pay $25 million in a settlement

for claims made over it Easy Tones

shoes. In May, Sketchers got nailed

for $40 million for Shape-Ups. In

August, a Massachusetts judge

ordered New Balance to pay $2.3

million for its TrueBalance and

Rock&Tone lines.

Now along comes the French-made

Hoka, which bears a slight resem-

blance to a toning shoe but doesn’t

make any claims to burn more calo-

ries and trim and tone your legs and

butt. Who can blame them?

According to its website, Hoka is

“the brainchild of two gravity sports

enthusiasts,” Jean-Luc Diard and

Nicolas Mermoud, who agreed that

fatigue and muscle strain were chal-

lenges for all runners and created the

super-cushioned shoes.

Minimum vs. maximum

The emergence of Hoka, starting

with ultra marathon runners pri-

marily in the Midwest and West, ap-

Will Hoka spark the next fitness shoe craze?

DAVID QUICK

DAVID QUICK/stAff

With Vibram Five Fingers, which sparked the “minimalist” and “bare-

foot” running craze, marked down in some stores, will the super-cush-

ioned, lightweight, stable Hoka One Ones become the counter craze?

the 19th annual Komen Lowcountry Race for

the Cure is Oct. 20 at family Circle stadium, Daniel

Island. the event begins with a survivor celebra-

tion at 7 a.m., followed by a one-mile fun run/

walk at 8:30 a.m. the timed 5K begins at 9:15 a.m.

the event is a day filled with family activities

and is a great way to raise funds and awareness,

says taffy tamblyn, the Lowcountry affiliate’s

executive director. Money raised serves the orga-

nization’s 17-county service area through grants

to nonprofits and government agencies that

support breast health, as well as through training,

workshops and breast cancer information. the

early morning fun run is especially suited to fami-

lies with children or anyone who wants to walk

without participating in the 5K. Registration is

available online at www.komenlowcountry.org.

If you go

DAVID QUICK/stAff

Competitors in last year’s Komen Lowcountry Race for the Cure start the 5K race.

BY CHRIS WORTHY

Lowcountry Parent

Leslie Haywood loves life, and she was

determined not to let breast cancer rob

her of her joy.“My first introduction to breast cancer

was at the age of 16, when my then-

30-something-year-old mother told us

she had breast cancer,” says Haywood

of Charleston. “It was Stage 4 and the

doctors told her she had six months to

live. She is still around today. It wasn’t

until a couple of years ago that we knew

she had been given an expiration day,

so to speak.”Haywood’s mother survived thanks

to very aggressive chemotherapy. But

Haywood always wondered if she

would get a similar diagnosis.

“On turning 30, I had my baseline

mammogram,” she says. “When I was

34, I went — always knowing it was

a possibility I would

get the call. That year,

I did. My daughters

were 1 and 3 at the

time.”Megan Baker Rup-

pel, medical director

of comprehensive

breast care at the Hol-

lings Cancer Center and

an associate professor of surgery at the

Medical University of South Carolina,

says breast cancer is pervasive.

“It’s the second most common type of

cancer in women,” she says, noting that

the most common form is skin cancer.

“One in eight women will be diagnosed

with breast cancer in her lifetime. The

peak is for women in their 60s, but my

youngest patient was 19. My oldest pa-

tient was over 100.”

Surviving breast cancerFight is personal for mother of 2 girls

Haywood

Please see QUICK, Page D2

Please see MAP, Page D2

Please see CANCER, Page D3

Tuesdays: Your Health

for ongoing coverage during Breast Cancer

Month, visit postandcourier.com/breastcancer.

Oct. 9: What’s new in breast cancer treatments.

Oct. 16: Patients are using tools such as Caring

Bridge to help keep friends and interested parties

updated on their condition.

Oct. 23: How is breast cancer different between

ages? Compare specifically 20-somethings and

30-somethings.

Oct. 30: false positives. How common are they?

Fridays: Moxie

Oct. 5, 12, 19 and 26: Profiles of women who

are battling or have battled breast cancer and

readers’ stories (see below).

Coming up

Tell us your story

Has breast cancer affected your life? Are

you fighting the disease? Has it claimed

the life of a loved one?

If so, the Post and Courier would like to

hear from you. tell us about your experi-

ence with breast cancer, whether it was

you, a friend or a family member who re-

ceived the diagnosis.

What is the worst part of the disease?

What lesson did you learn that could help

someone else?

stories must be 250 words or less. Photos

of you or your loved one are welcome and

appreciated. send your story to moxie@

postandcourier.com with “Breast Cancer

story” in the subject line. Include your full

name, address and phone number (address

and phone number will not be published).

D Tuesday, October 2, 2012

You’re checking out your Face-

book news feed during your

lunch break, and there’s your

dear friend kindly giving away the

surprise ending of the movie you

had planned to see this weekend.

Another friend, meanwhile, has

just posted the 17th picture/video

of the puppy she adopted a few days

ago.And sure enough, your crazy uncle

has checked in with another screed

about the presidential campaign.

You love him. But one more rant,

and you swear you’re going to un-

friend him!As Election Day nears, extreme

political posts can be especially

maddening. Crazy

Uncle Bob has a lot

of kindred spirits

on social networks,

and more of them

come out of the

woodwork every

day.A Pew Research

Center survey ear-

lier this year found

that 38 percent

of social network

users have been

surprised by some

of their friends’

political views.

In what could be

viewed as a win for

tolerance and free speech, though,

82 percent of social media users said

they didn’t take steps to disconnect

with someone because of differing

views.Thanks to a variety of tech tips

and tools, you can screen out a lot of

the noise without alienating friends

and family members, or unplugging

yourself from the Internet.

It’s easy to block updates from

Facebook friends who are temporar-

ily getting under your skin. Hover

over your friend’s name, then hover

over the Friends menu and deselect

Show in News Feed.

Selecting Settings under the

Friends menu allows you to control

the amounts and types of updates

you receive from a friend. You can

screen a friend’s status updates, life

events and photos, for example, but

continue to receive her music and

video posts.Not in the mood for a Facebook

quiz this week? You can hide stories

and unsubscribe from any person,

Page, group or app.

If you encounter a political post or

other story that is particularly an-

noying, report it as spam. That will

remove it from your news feed, and

Facebook’s filters will try to block

similar content in the future.

For more industrial-strength fil-

tering, install a browser extension

Are friends’ posts driving you bonkers? Filter them

Kim KomandoTech Tips

To read a

Q&a about

cleaning up

your Facebook

news feed, go

to postand-

courier.com/

komando.

Online

Contact: Teresa Taylor, ttaylor@postandcourier.com

posTandCourier.Com

InsideSudoku E5

Comics E6,7

Television E8

peopleE Saturday, September 29, 2012

BY JUlIE HINDS

Detroit Free Press

Whether it’s Sidney Poitier in “To

Sir With love,” Richard Dreyfuss

in “Mr. Holland’s Opus,” Michelle

Pfeiffer in “Dangerous Minds”

or Meryl Streep in “Music of the

Heart,” it’s almost inevitable that

great actors are eventually cast as

great teachers.But the notion is somewhat new

to Viola Davis. “You’re the second

person who’s said that to me, and I’d

never thought about it,” admits the

47-year-old St. Matthews native who

earned a best actress Oscar nomina-

tion for 2011’s “The Help.”

“I think the reason why actors are

drawn to that is because teachers are

heroic. It’s a chance to play some-

thing maybe larger than life.”

In “Won’t Back Down,” which

opened Friday, Davis plays a dis-

couraged teacher who rediscovers

her spark for education by joining

forces with a working-class mother

(Maggie Gyllenhaal) fighting to take

over a failing inner-city school.

The film, which is inspired by real

events, tackles some of the themes

covered by “Waiting for Super-

Versatile actress Viola Davis finds

her inspiration in flawed heroes

BY MCGEATH FREEMAN

Lowcountry Parent

WINGS OF FIRE: The Dragonet

Prophecy. By Tui T. Sutherland. For

ages 8-12

Fans of the “Warriors” series

should find “The Dragonet Proph-

ecy” series equally entertaining.

Follow this diverse world of drag-

ons as they try to avert war. The ac-

tion is plentiful, as is the adventure.

They always seem to go hand-in-

hand. The dragons show all the traits

of humans: selflessness, bravery,

anger, rage and more.

Kids will be able to relate to the

dragons and eagerly read their con-

tinuing tales as the series progresses.

What’s good: Interesting characters

and plenty of adventure.

What’s bad: Dark, moody and pos-

sibly too violent for younger readers.

McGeath Freeman reviews chil-

dren’s books for Lowcountry Parent

magazine. To see previous reviews,

go to www.lowcountryparent.

com.

Kids can relate to dragons

Sparks fly as Middleton sharpens a paring knife

inside his St. Stephen workshop.

BY TERESA TAYlOR

ttaylor@postandcourier.com

Off U.S. Highway 52,

past the “Catfish for

sale” sign, the Happy

House restaurant

and the WTUA gospel music

station in St. Stephen, a rockin’

and rollin’ dirt road leads to a

faded white trailer surrounded

by open fields. A horse whin-

nies, unseen but nearby.

Behind the trailer is an or-

dinary storage shed. Here in

the unlikeliest of places, Quin-

tin Middleton is making his

dreams come true, one blade at

a time.Robert Irvine of “Restaurant:

Impossible” fame has one, and

Irvine gave Food Network col-

league Guy Fieri one for his last

birthday.Chefs like good knives. Mid-

dleton wants his knives to be

the object of their desires.

Middleton, 27, says he wants

to be the Philip Simmons of

knifemaking. Many people

think he has the wherewithal .

His mentor, Jason Knight of

Harleyville, believes in Middle-

ton’s talent. Knight should

know — the 40-year-old is a

full-time knifemaker who is

the only master bladesmith in

South Carolina and one of only

110 in the world.

LOWcOuntry’s rising stAr

bladesmithBerkeley knifemaker hopes

chefs turn to him for an edge

Middleton’s Damascus steel knives fea-

ture different exotic wood handles.

20Th CenTurY Fox/KerrY haYeS/aP

Maggie Gyllenhaal (from left), Rosie Perez and Viola Davis in a scene

from “Won’t Back Down.”

chIldrEn’s

book rEvIEw

Please see komando, Page E5

ONlINETo see a vid-

eo of Quintin

middleton making a knife, go to

postand courier.com/videos

PhoToS BY graCe Beahm/STaFF

Quintin Middleton made a homemade anvil out of a piece of old railroad and a stump that he uses to forge steel. Middleton makes hand-

made knives in his Berkeley County shop for local and renowned national chefs.

Please see middleton, Page E3

Please see davis, Page E3

LowcountryParent articles featured in The Post and Courier

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