Membership Makes you part of the Tribe. We’re A Stronger Industry Together

Renew Now

$125/year(less than

36¢ per day)

• Gainmarketingprofiletoawideraudience• Enjoyexclusivebenefitsthatsaveyoumoney includingaccesstoafreereservationsystem

• Supporttheassociationtoleveragemarketing funding from the County of Huron and other partners

• Keepup-to-dateontourismandtravelindustrynews andtrends,bestpractices,expertiseandmore

• Receivepromotionandupdates-e-NewsBlastsshareyourmilestones, announcements,productsandserviceswithregionalassociatesandtourismam-bassadors.

• EngageinpositiveexperiencesthroughparticipationinMemberseventsandactivitiesforyouandyourstaff.

• Renewyourmembership.We’lltakecareofthedetails.

HURONTOURISMMEMBERSHIPRENEWALPACKAGEPlease find your invoice* attached.

Pay by December 1st for your chance to Win! Draw December 19th to win Dinner/Theatre Package in 2014.

Enhanced Listinginthe VacationGuide

WebsiteAdvertising

and MediaRelations

Online Marketing

CommunicationsCounty-wide

and TourismEvents

Networking andProfessional Development

IndustryTeam

EnjoytheexclusiveadvantagesthatmembershipinaninfluentialnetworkthatrepresentsOntarioWestCoast’s

tourismindustryproductsandservicesoffers.AsamemberofHuronTourismAssociationyougainimmediate

accesstothousandsofpeoplethatvisitHuronCountyeachyear.

BeingamemberofHuronTourismAssociationandapartnerinthetravelandtourismindustrymeansan

investmentinyourbottomlineasmembershipoffersacost-effectivemethodtomarketyourbusinesstoatourist

audience.

Throughsalesandservicingactivities,theCountyofHuron’sTourismMarketer,aswellastheHTABoardof

DirectorsandHuronCounty’stourismandeconomicdevelopmentstaff,strivestoincreasevisibilitytoavarietyof

customers.Byconnectingyouwithmanyservicesandadvantagesincludingmembermixers,eventsandworkshops

thatfacilitatenetworkingandbusinessdevelopmentopportunities,weenhanceyourbusinessproductivity.We

helpyoumaximizetheopportunitiesthatworkbestforyou!

HIGHLIGHTSOF2013 • 182membersfromacrossHuronCountyincludingattractions,concerthalls,festivals&events,restaurants

andfood-services,arenas,transportation,travelservices,traveltrades,destinationandmarketing organizations,andsuppliers

•SocialMediagainspopularityintravelindustrywith70%ofconsumerstrustingon-linerecommendations and50%ofblogreadersreadingtravelblogswhere97%believethecontent

• MembersofferedfreeaccesstothereservationsystemprovidedbytheRegionalTourism Organization4witheventscitingmostsuccesswithincreasedbookings.(Mostreservationsystems charge3-6%ofsales.)

•Newwebsitereadytolaunchofferingamoreuser-friendlyguestsurfingexperienceandincreased compatibilitieswithmultipletechnologicaldevices(tablets,smartphones,etc).

• YourIndustryAssociationrepresentingamulti-milliondollartourismindustryinHuronCounty.

FutureTrendsForecast •IncreaseduseofSocialMediaandmobiletechnologiesfortravelresearchandbooking•Travellersaregettingolder(35%are55+)•Travellerstakingshortergetaways,spendingmore

•GrowinginterestinNatureandCulturalTourism

It all starts with membership!

HuronTourismAssociationMembershipMatters

WhyBecomeaMember?HURONTOURISMASSOCIATION(HTA)isyournon-profit,membership-basedaction-orientedorganization

dedicatedtopromotingtourisminHuronCounty.

TourismAssociationmembersdirectlyimpactthedirectionofthisresponsivelocalassociation.Memberscan•networkwithothertourismoperators•benefitdirectlyfromwell-attendedtourismevents•takeadvantageofco-operativemarketingopportunities.

•leveragecost-effectiveandresults-orientedtourismstrategiesforbusinessesinHuronCounty.

_ _ _MEMBERBENEFITSAsamemberyourbusiness,attractionoreventwillreceivethefollowingmarketingbenefits:

HURON COUNTY VACATION GUIDE

Thisaward-winningpublicationisproducedandprintedinpartnershipwiththeCountyofHuron.Thisspecial

visitorguideenlightensandenticeshundredsoftravellers.Withwidespreaddistributionintargetedregionsand

audiencesinOntario,thismarketingpiecewillworkforyouagainandagain.

Membersreceivespecialrecognitionwith

•HTAiconbesideyourlistingshowingvisitorsandresidentsthatyouareamemberofthecounty’sindustry team.•aboldedbusinesslisting,highlightedinspotcolour•expandedtexttoprovidemoreexposure(35words)

WEBSITE

•individualbusinesslistingonontarioswestcoast.ca •freeupdatesonontarioswestcoast.ca•uptothreephotos,ifprovided•maplocation•profile,listingsorlinksto/onotherHuronCountywebsites:

•creativehuron.ca•cyclehuron.ca •golfhuron.ca•shopinhuron.ca •tasteofhuron.ca •hikehuron.ca •huroncounty.ca

•trackingreportsformarketingcampaignsandsitevisits,ifrequested

ADVERTISING AND MEDIA RELATIONS

Throughco-ordinatedefforts,HuronTourismAssociationcontinuestodevelopstrongmediarelationsand

advertisingcampaignstoincreasetheeffectivenessoftourismmarketingofOntario’sWestCoastandHTA

members’businesses,events,locationsanduniqueexperiences.Tacticsinclude:•print/radio/onlineadvertising•Ontario-widedistributionofpublications•mediareleasesandFamiliarizationTourswheremediacontactsareofferedstorythemes,itinerary developmentandin-countysupporttoenhancethestoriestheycreateforplacementinprintand online.•co-operativemarketingwithtargetedpartners

ONLINE MARKETING

Asanassociation,HTAkeepsontopofthenewestinnovationsinonline,printandbroadcastmarketingandsocial

medianetworking.Intoday’sonlineworld,longbeforeavisitorarrives,chancesarethey’vealreadyexperienceda

virtualvisitofHuronCountyonourwebsite.We’llworktodrivecustomerstoyourwebsitebeforetheyevenset

foot in southwestern Ontario.

COMMUNICATIONS

We’rededicatedtokeepingourmembersinformedaboutlocalandregionaltourismindustries.•HuronTourismAssociation’sregularonlinenewsletterandquarterlyprintnewsletter•Electronicinformationsharing,including•membershipopportunities•industrynews•communityevents•tourismstatsandtrends

•localsuccessstories.

TOURISM EVENT & BROCHURE SWAP

JoinusonApril8,2014inGoderich.•tourism-relatedspeakersand/orpresentations•familiarizationtoursofGoderichandarea•networkingwithcolleaguesandpeers

•brochureandliteratureswapping

COUNTY-WIDE EVENTS

HuronTourismAssociation,alongwithsupportingpartnersandgeneroussponsors,hostaward-winningeventsto

helpattractandengagebothlocalsandtourists.Sampleevents:TasteofHuron,BestHostWestCoast(tourism

ambassadorprogram).

OngoingeventsdesignedtoengagemembersofHuronTourismAssociation:

Membership Matters Mixer

MembershipMixersareacomfortablewaytointeractwithvibrantbusinesspeoplewhileenjoying

delectabledelightsatdifferentvenuesacrossthecounty.MemberMixersareopentoallactivemembers&

their staff.

JoinusDecember19thtonetwork,exchangeideas,andmeetnewcontactsinafunandcasual

environment.Joinusaswewrap2013andlaunch2014intourism!Yourinvitationisattached.

_ _ _

Reachmotivatedcustomersefficiently,effectivelyand,mostofall,affordablybybecomingamembertoday!

Memberbusinessesprosperdirectlyfrommarketingopportunitiesandincreasedmarketingbudgetsfrom

partnerships with Huron County, tourism businesses, and other funding partners.

Indirectly,businessesprosperfromincreasedeconomicgrowth,whichiscrucialtothelocalbusinessclimateand

qualityoflife.ByinvestingintheHuronTourismAssociation,youinvestinyourbusiness’futuretoo!

Partnerships&CommunityConnectionsHuronTourismAssociationiscommittedtodevelopingexistingpartnershipsandnetworksthatwillhelpadvance

themarketingeffectivenessandcollaborationoftheassociationanditsmembers

Provincial Tourism Industry

•RegionalTourismOrganization(RTO)#4(Huron,

Perth,Wellington,Waterloo)

•TravelMediaAssociationofCanada(TMAC)

•OntarioTourismMarketingPartnership

Corporation(OTMP)

•OntarioCulinaryTourismAssociation(OCTA)

Community Committees Initiatives

•EconomicPillarsWorkingGroup

•EconomicDevelopmentOpportunitiesBlueprint

•HuronEconomicDevelopmentAdvisoryBoard

•Huron-PerthFarmtoTableNetwork

•TrailAssociations

•HuronLocalFirst

•SustainableHuron

•LocalBusinessAssociationsandChambers

Affiliate Connections

•HuronManufacturingAssociation(HMA)

•HuronCountyFederationofAgriculture

•HuronCountyHealthUnit

•HuronCountyWaterProtectionSteering

Committee

•OntarioMinistryofAgricultureandFood

•MinistryofRuralAffairs

•HuronBusinessDevelopmentCorporation(HBDC)

•SmallBusinessEnterpriseCentre(SBEC)

•HuronArts&HeritageNetwork

•HuronCountyAccessibilityCommittee

Other Marketing Initiatives

•TradeShows

•Shakespeare-to-the-Shoreline(self-guideddriving

tours)

•Huron-PerthBuyLocalBuyFreshMap

•PromotionofCommunityEvents

(VacationGuide&online)