2013 Global Rugby Forum Program

7/30/2019 2013 Global Rugby Forum Program

1/16

2 0 1 3

G L O B A L R U G B Y F O R U M

O R G A N I Z E D B Y

C H A N E Y S P O R T A I N M E N T G R O U P

I N P A R T N E R S H I P W I T H

T H E R H I A N N O N G R O U P A N D R U G B Y E X P O

F R I D AY, M A Y 3 1 , 2 0 1 3

1 : 0 0 P M 7 : 0 0 P M

S O F I T E L H O T E L

P H I L A D E L P H I A , P A


2/16


3/16G L OBAL RUG BY F ORUM

W E L C O M E

On behal o Chaney Sportainment Group, the Rhiannon Group and Rugby Expo, it is our pleasure to welcomeyou to the 2013 Global Rugby Forum.

The Global Rugby Forum was established with the goal o creating the frst-ever annual sports businessconerence to bring together leaders rom the US sports industry with decision makers rom the global rugby economy

This hal-day conerence provides key stakeholders with a orum or discussion and the opportunity or world-class networking, all with the goal o enabling a wide-ranging dialogue on the business opportunities or rugbyas a high-growth market in the US. Moreover, the Global Rugby Forum oers cutting-edge insight into the sportsindustry as a whole.

Rugby is one o the hottest global sports properties, ueled in part by the act that rugby sevens will be an

Olympic sport beginning with the 2016 Olympic Games in Rio De Janeiro. Rugby is also the astest growing

sport in the US with a 350% increase in participation since 2004 and currently over 1 million participants.

There are signicant opportunities or stakeholders rom Europe and around the world to capitalize on undervalued sponsorships, high-growth emerging properties, innovative technologies and a growing pool o domesticon-eld talent.

Thanks or taking the time out o your busy schedules to join us today. We hope you have an inormative andenlightening experience, and are looking orward to your eedback.

C H R I S C H A N E Y

FOUNDER & CEO,CHANEY SPORTAINMENT GROUP

B R A N D O N B A G L E Y

DIRECTOR,BUSINESS DEVELOPMENT

CHANEY SPORTAINMENT GROUP

G A B R I E L L E L A N G M A N

MANAGING PARTNER,THE RHIANNON GROUP

JU ST I N PA I G E

CO-OWNER,RUGBY EXPO

JO N AT H AN W I LSO N

EVENT DIRECTOR,RUGBY EXPO


4/16


5/16

The Global Rugby Forum is the first-ever annual

sports industry conference to bring together leaders

from the US sports business with decision makers

from across the global rugby business.


6/166 G L OBAL RUG BY F ORUM

A G E N D A

11:30AM - 12:30PM

CHEZ COLETTE, FIRST FLOOR

HOSTED BY RUGBY PENNSYLVANIA

VIP LUNCH (By invitation only)

12:00PM

PARIS FOYER, SECOND FLOOR

REGISTRATION (Open until 3:00PM)

12:50PM - 1:00PM

PARIS BALLROOM, SECOND FLOOR

WELCOME & OPENING REMARKS

Chris Chaney, Founder & CEO,Chaney Sportainment Group

Dan Lyle, EVP, USA Sevens

1:00PM - 2:00PM


OPENING ROUNDTABLE:

THE STATE AND FUTURE OF RUGBY

Moderator: Kurt Oeler, President, optionMONSTER

Sami Arap, President, Brazilian Rugby Conederation

Graham Brown, CEO, Rugby CanadaSteve Grifths, Head, Technical Services,International Rugby Board

Nigel Melville, CEO, USA Rugby

2:00PM - 2:10PM

MINI BREAK & TRANSITION

2:10PM - 3:10PM

MONTPELIER ROOM, THIRD FLOOR

BREAKOUT SESSION 1:

TEAMS & COMPETITIONS

Moderator: Dan Lyle, EVP, USA SevensMichael Copeland, President & COO,Canadian Football League

Allan Robson, CEO, Northampton SaintsNick Sakiewicz, CEO & Operating Partner,Philadelphia Union

2:10PM - 3:10PM

NICE ROOM, THIRD FLOOR

BREAKOUT SESSION 2:

DEVELOPMENT & PERFORMANCE

Moderator: Rich Cortez, Collegiate Director,USA RugbyJrme de Bontin, GM, New York Red BullsRichard Dry, Head, Client Services, EDGE10Alex Magleby, Head Coach, Mens Sevens,

USA Rugby

3:10PM - 3:40PM

NETWORKING & REFRESHMENT BREAK

PARIS FOYER, SECOND FLOOR



A G E N D A

3:40PM - 4:40PM


FEATURED SESSION:

TELEVISION & DIGITAL MEDIA

Moderator: Angus McNab, Head, Pro Rugby,Opta Sports

Jon Miller, President, Programming,NBC Sports Group

Dean Walker, SVP, Production, Universal Sports

4:40PM - 4:50PM

MINI BREAK & TRANSITION

5:50PM - 6:00PM

PARIS BALLROOM, SECOND FLOORCLOSING REMARKS

Justin Paige, Co-Owner, Rugby Expo

4:50PM - 5:50PM


CLOSING ROUNDTABLE:

COMMERCIAL OPPORTUNITIES

Moderator: Ray Katz, Managing Partner,

Source1 SportsLuke DArcy, Global Chie Growth Ocer,Momentum Worldwide

Daniel Glantz, Global Head, Sponsorship, AIGChristopher Lencheski, President,Front Row Marketing Services

Bernie Mullin, Chairman & CEO, The Aspire Group

Ross Young, Former COO, England Rugby 2015

6:00PM - 7:00PM

CLOSING NETWORKING RECEPTION

LIBERT BAR, FIRST FLOOR

HOSTED BY THE PHILADELPHIA SPORTS CONGRESS



S P E A K E R S

S A M I A R A P

M I C H A E L C O P E L A N D

G R A H A M B R O W N

RI C H C O RT E Z

CEO,

Rugby Canada

Graham Brown is the chie

executive o icer o RugbyCanada. Hired in July 2002 as

chie operating ofcer, Graham

was appointed CEO in 2003 and

has acted in this capacity since

Responsible or the day-to-day operations o the union, Graham

has been instrumental in evolving Rugby Canada into a progressive

and highly respected national sport organization.

During his tenure as CEO, Graham has worked with and helped

lead a dedicated team o sta, provincial union partners and

board members to ensure the solid oundation on which the union

operates now. In his role as CEO, Graham is the past co-chair

o the National Team Sport Coalition and also represents Rugby

Canada at many Canadian sport afliates, including the Canadian

Olympic Committee and the Pan American Games.

Graham joined Rugby Canada ater serving or our years rom 1998

2002 as executive director o the Ontario Minor Hockey Association

Graham is also a sessional instructor at the University o Toronto and

teaching the schools Event & Sponsorship Management course

President,

Brazilian Rugby Conederation

Sami Arap is the president o the

Brazilian Rugby Conederation.

President & COO,Canadian Football League

M i c h a e l Co pe l a n d i s a n

experienced proessional with an

extensive international business

development, management and

legal background. He has worked in

a senior executive capacity with the

Canadian Football League since 2006. Copeland has responsibility

or the leagues strategic planning, fnance, sponsorships, licensing,

legal, ootball operations, and administrative unctions.

During his tenure, he has managed several key initiatives or the

CFL, including the establishment o a new salary cap system, the

completion o a comprehensive new broadcast and digital rights

agreement, the launch o instant replay, the negotiation o a new

collective bargaining agreement and the return o CFL ootball to Ottawa.

Previously, Copeland held strategic business development and

marketing roles within Molson Coors Brewing Company. Prior to

Molson, Copeland was with The Boston Consulting Group as a

senior consultant with a ocus on corporate strategy development.

Copeland also worked with Deloitte, and practiced corporate and

commercial law with Blake, Cassels & Graydon and Harrison, Elwood.

Collegiate Director,USA Rugby

Rich Cortez is the collegiate

director at USA Rugby. Cortez

has held rugby head coaching

positions at the University o

Wyoming, Northwestern University

and Stanord University. He was

also an associate athletic director at Northwestern University.

He is currently president o Eastern Rockies RFU and a membe

o the Eastern Rockies Rugby Reerees Society.



S P E A K E R S

S A M I A R A P


GM,

New York Red Bulls

De Bontin is the general manage

o the New York Red Bulls socceclub o Major League Soccer

He is also the chairman o Rush

Soccer, the largest youth socce

organization in the world with ove

35,000 registered players and 40 satellite clubs worldwide, and

the president o Peace and Sport USA.

De Bontin was president o AS Monaco FC rom early 2008 to the

spring o 2009, ater serving as a board member o the club or

seven years. AS Monaco is one o Frances premier club in terms

o perormance (seven time champions o France and two time

Cup Winners Cup and Champions League nalists).

He joined the US Soccer Federation Foundation as a trustee o its

investment committee in the spring o 1998. He subsequently joined

the board in early 2000, then the executive board a ew years later

De Bontin also served as the chair o the development committee

between 2005 and 2007 and has been an active member o the US

Soccer Federation Task Force on Player Development since 2006

Global Chie Growth Ocer,

Momentum Worldwide

A marketing proessional or over

17 years, Luke has led marketingagency growth strategies or Euro

RSCG and McCann WorldGroup

as well as leading independent iris

worldwide. International account

wins include the likes o Walmart, Microsot, Hertz, Ford, Shell,

ING and United Airlines.

His dedication to agency lie was wonderully interrupted in 2009

with a call rom Sir Richard Bransons Virgin Group asking him to

become partnership director or Virgin Racing, where Luke helped

the team raise 40m in six months. Returning to agency lie in

2011, Luke is now the chie global growth ofcer or Momentum

Worldwide working extensively across the world.

Rugby is Lukes absolute passion and has been rom the age o

six. Beore his knees gave way, he had the privilege o playing both

rugby union and rugby league. Now a an rather than player, he is

desperately trying to work out a decent business reason to fy to

Australia when the British & Irish Lions tour there in July.

Head, Client Services,EDGE10

Richard Dry has been working in

the sports sotware industry or

20 years, producing one o the

irst made or sports athlete

management systems back in the

1990s and subsequent industry-

standard sports management applications in the years that ollowed.

As head o client services and part o the management board,

Richard manages the client-acing side o EDGE10, using his

experience to manage the smooth transition rom disparate

recordkeeping methods to a ully integrated club or sport wide

management system.

A crucial part o his job is to help defne the uture direction o

sports and health-related products, and channeling the thoughts

and suggestions o some o the most highly regarded strength and

conditioning coaches, sports scientists and medical practitioners

in the world to ensure that EDGE10 is continuously developing the

visions o the uture.

Global Head, Sponsorship,AIG

Danny Glantz is the global head

o sponsorship or AIG and is

responsible or overseeing and

managing AIGs global sponsorship

program, including the New

Zealand Rugby and USA Rugby

relationships. Danny develops and directs AIG sponsorship

strategies, while working with all AIG regions to optimize the

benets o these relationships.

Prior to his current role, Danny was an assistant general counsel o

AIGs e-commerce and strategic sourcing group or nearly seven

years. Dannys practice had ocused on areas such as intellectua

property, e-commerce, internet law, marketing, and licensing

Danny also provided general legal support or AIG corporate

communications and advised AIG and its subsidiaries on all issues

relating to marketing, social media, and sponsorships.

Prior to joining AIG in 2006, Danny worked at the National Basketba

Association in their intellectual property legal group, and with the

law frm Skadden, Arps, Slate, Meagher & Flom in their insurance

M&A practice group.

L U K E D A R C Y

RI C H ARD D RY

J R M E D E B O N T I N

D A N I E L G L A N T Z



S P E A K E R S

S A M I A R A P


Managing Partner,

Source1 Sports

Ray Katz is a managing partne

at Source1 Sports, whichis a subsidiary o Source

Communications, a leading

advertising and transactiona

marketing company that has been

in business since 1983, servicing clients such as Subway, Sony

Hewlett-Packard, Amtrak, and the 2014 Super Bowl Host Committee

Katz is a seasoned veteran with over 20 years in the sports industry

and has diverse experience working or a league (National Footbal

League), an agency (Young & Rubicam), a network (The Footba

Network), and a team/arena property (The Madison Square Garden

Company). His expertise is ocused across sports marketing

disciplines including media, sponsorship, emerging technologies

and research and analytics.

Prior to joining Optimum Sports, Katz worked as chie marketing

ofcer and senior vice president o sales or The Football Network

In 1999, Katz ounded Smartix International, an afnity commerce

company and continues to serve as consultant and chairman o

the advisory board.

Head, Technical Services,

International Rugby Board

Steve Griiths is currently the

head o technical services orthe International Rugby Board

responsible or medical, anti-

doping, laws o the game and game

analysis, training and education

together with equipment and tur.

Following a career in industrial relations, HR management and

consultancy whilst climbing the ranks as a rugby reeree to

international standard, Steve combined his previous career with

his sporting background to become the frst national reeree

development ofcer or the Rugby Football Union in England in 1993.

1997 saw him move to the International Rugby Board as thefrst reeree development ofcer. He then moved into strategy

development with a seven-month temporary transer to USA Rugby

as interim chie executive ocer.

President,Front Row Marketing Services

Christopher Lencheski joined

Front Row Marketing Services

and its parent company, Comcast-

Spectacor, rom Phoenicia Sports

& Entertainment, a marketing

company he ounded. Lencheski

oversees the day-to-day operations o Front Row Marketing Services,

which generates incremental revenue or public assembly venues,

sports teams and municipalities through the marketing and sales

o naming rights, advertising, sponsorships, exclusive product and

vendor rights agreements, premium seating, hospitality eatures

and sponsorship evaluation.

Lencheski is a 20-year veteran o sports and entertainment

marketing. Prior to starting Phoenicia, he was ounder, CEO and

president o award-winning sports marketing agency SKI & Company.

Lencheski brings to Front Row extensive experience with NASCAR,

the NFL, MLB, the Olympics, Formula One, INDYCAR and the

American Le Mans Series. He is a graduate o Syracuse University

and two-term member o the board o advisors to the David B.

Falk College o Sport and Human Dynamics.

EVP,USA Sevens

Dan Lyle serves as executive vice

president or USA Sevens. Lyle

joined the company in 2006 and

served as tournament director o

our years beore moving to his

current position in 2010. Overseeing

both the USA Sevens international rugby tournament in Las Vegas

and USA Sevens Collegiate Rugby Championship, Lyle draws upon

both his extensive leadership and athletic backgrounds to lead

the largest commercial rugby tournaments in the United States.

Highly regarded as the best player to wear an Eagle jersey, Lyle made

several All World teams and played or the amed Barbarians on

several occasions. While playing, Dan served as a club representative

to the English Proessional Players Association and then served on

the executive board or fve years helping to negotiate and develop

the earliest collective bargaining, broadcast share, player welare

and other player and commercial initiatives.

S T E V E G R I F F I T H S

C H R I S T O P H E R L E N C H E S K I

RAY KATZ

DAN LYLE



S P E A K E R S

A L E X M AG LE B Y

N I G E L M E LV I LLE

A N G U S M C N A B

J O N M I L L E R

Head, Pro Rugby,

Opta Sports

Angus is Optas commercial lead

in rugby and also heads theiwork with sponsors and brands

across all sports. He works with

media clients in print, digital and

broadcast as well as governing

bodies, agencies and brands. Angus has worked on sponsorship

activation propositions or a number o Optas clients including

AIG, Adidas, Investec, IBM, Gatorade and Amlin. He also supports

a number o broadcasters in their use o perormance data in their

programming including the BBC, Sky Sports, ESPN and the new

BT Sport channel in the United Kingdom.

Optas work in the proessional sports space is highly impressive

and they can count New Zealand, England, Wales, Scotland, Ireland

France, and all proessional clubs in the Aviva Premiership Rugby

and RaboDirect Pro12 leagues as clients. Angus was capped by

Scottish universities in rugby league and rugby union and was

also assistant coach with the Scotland Rugby Football League

rom 2007 to 2011, coaching at the 2008 Rugby League World

Cup in Australia.

Head Coach, Mens Sevens

USA Rugby

Alex Magleby was tapped as head

coach o USA Rugbys nationalMens Eagles Sevens team in 2012.

Magleby has also been the head

coach o Dartmouth Rugby since

2001, winning eight Ivy League

championships in 11 years and the national Collegiate Rugby

Championship in 2011 and 2012. Magleby has also served as head

coach o the USA Rugby Mens Collegiate All-Americans and the

USA Rugby Mens Collegiate All-Americans Sevens. His playing

resume includes starting or the USA Eagles Sevens team in every

tournament on the IRB World Sevens Series rom 2000 until 2005,

and captaining the team to the 2005 Rugby World Cup Sevens.

He also represented the USA Eagles team on eight occasions,

garnering our test match caps.

Magleby graduated rom Dartmouth College with a Bachelor o

Arts in Engineering Sciences, and has since co-ounded Sylvan

Advantage, mashing his systems engineering background with

sport, perormance, coaching and technology to create the largest

distributor o SportsCode perormance analysis tools in North America.

CEO,USA Rugby

Nigel Melville was appointed USA

Rugby CEO and president o rugby

operations in January 2007. Nigel

is a ormer England national rugby

union team scrum hal and captain.

He became the youngest player to

captain England on his debut when he led them against Australia

in 1984. He went onto make another 12 appearances over the

next our years. He played club rugby or Otley RUFC, Wakeeld

RFC and Wasps FC.

On retirement, he entered coaching and as director o rugby at

Wasps RFC, Melville coached the team to their frst proessional

English Premiership title in 1996, ollowed by three Anglo-Welsh Cup

fnal appearances, winning two. In 2002, he moved to Gloucester

Rugby, winning the English Premiership (topping the table by a

record 15 clear points) and Anglo-Welsh Cup. He let in 2005.

During his playing career, Melville was the head o UK promotions

or Nike working alongside elite athletes rom a wide range o sports.

President, Programming,NBC Sports Group

Jon Miller is the president o

programming at NBC Sports and

NBC Sports Network where he

oversees programming and is

prominently involved in sales o

both networks. Previously, Mille

had served as executive vice president o NBC Sports since

November 2006. He reports to Mark Lazarus, chairman o NBC

Sports Group. Miller has been with NBC or more than three decades

Miller, who is credited or co-creating the NHL Winter Classic

oversees nearly 9,000 hours o annual programming including the

Triple Crown and its surrounding horse racing coverage, the NHL

French Open, Notre Dame ootball, MLS, Tour de France, INDYCAR

and NBCs gol properties, which include the PGA TOURs Players

Championship and Presidents Cup, the PGA o Americas Ryde

Cup and the USGA championships including the US Open. Most

recently, Miller has been instrumental in the acquisition o some

o the worlds top sports properties, helping solidiy multi-year

agreements or Formula One and the Premier League.



S P E A K E R S

B E R N I E M U L L I N K U RT O E LE R

President,

optionMONSTER

Kurt Oeler is president o

optionMONSTER. Previously, Kurwas night editor and then directo

o editorial operations at CNET

News.com, an award-winning

technology news service. Oele

sits on the advisory board o Knowledge@Wharton, the University

o Pennsylvanias business review, and keeps up with one o

his avorite sports, rugby, at Gainline.us. Oeler is a graduate o

Williams College.

Chairman & CEO,

The Aspire Group

Dr. Bernie Mullin is the chairman

and CEO o The Aspire Group, aleading global management and

marketing consulting business

that partners with its clients to

produce winning brands, revenue

enhancement as well as strong sales and service cultures. Under his

guidance, The Aspire Group has clients located in seven countries

on our continents that represent best-in-class leagues, teams

and brands.

An internationally-acclaimed management and marketing consultant

and speaker, who literally wrote the book, entitled Sport Marketing,

Bernie has over 30 years o experience with highly visible sport

and entertainment organizations. Mullin was ormerly the CEO

o the Atlanta Hawks (NBA), Atlanta Thrashers (NHL) and Philips

Arena, senior vice president o marketing and team business at the

NBA, senior vice president o business at the Colorado Rockies

(MLB) and Pittsburgh Pirates (MLB), vice chancellor o athletics at

the University o Denver (NCAA), and business school and sport

management aculty member at the University o Massachusetts.

A L LA N RO BS O N

CEO,Northampton Saints

Allan Robson joined Northampton

Saints as commercial director in

2000 and was appointed chie

executive ofcer in 2006. Since

then, the Saints have won the

European Challenge Cup and

the Anglo-Welsh Cup, and have been cup fnalists on fve other

occasions including the Heineken Cup in 2011. The Saints are

competing in the Aviva Premiership fnal this week, the result o

which was unknown at the time o writing.

The club is unique in the United Kingdom as it is the only club to

regularly return a fnancial proft, which it has done or 13 consecutive

years. Allan has been a director o the English clubs representative

organization, Premiership Rugby, or six years and is a board

member on the clubs salary cap committee.

Prior to joining Northampton Saints, Allan enjoyed 13 years o

success in sports marketing and management as commercial

director at three proessional soccer clubs. By proession, he is a

chartered secretary who had a previously successul business lie

in London, United Kingdom.

N I C K S A K I E W I C Z

CEO & Operating Partner,Philadelphia Union

17 years ater joining Major League

Soccer as a ounding executive

Sakiewicz is the CEO and operating

partner o Keystone Sports and

Entertainment, the parent company

o the Philadelphia Union. His

dedication and expertise led to the ounding o the Union and

construction o PPL Park. He has also helped the Union develop, in

collaboration with YSC Sports, a world-class, innovative academy program

Prior to helping create Keystone, Sakiewicz was the president oAEGs New York division. From 2000 to 2005, he was president and

general manager o the MetroStars. A two-time MLS Executive o

the Year, Sakiewicz garnered his rst award in 1999 as president

and general manager o the Tampa Bay Mutiny.

As a collegiate goalkeeper at the University o New Haven, Sakiewicz

earned NCAA All-American honors in 1981 and All-New England

honors each season rom 1980-83. He went on to play proessionally

with FC Nantes (French frst division), the New York Arrows (Majo

Indoor Soccer League), CF Os Belenenses (Portuguese frst division

and the Tampa Bay Rowdies (American Proessional Soccer League)



A G E N D A

Chez Collette, First Floor

S P E A K E R S

D E AN W ALK E R

SVP, Production,

Universal Sports

Dean Walker is an Emmy-winning

producer who has been involved intelevision sports production or over

20 years. Walker joined Universal

Sports in 2006 as coordinating

producer. In 2010, he was assigned

to oversee all rugby production or the network. Walker produced

the 2011 Rugby World Cup or both Universal Sports and NBC.

He was recently promoted to senior vice president o production

or Universal Sports.

R O S S Y O U N G

Former COO,

England Rugby 2015

Ross spent 15 years with the

Metropolitan Police in London and

played representative rugby in the

top tier o the English leagues o

them beore moving into coaching

and management. Ross let the

police to join Harlequin FC and rose to general manager beore

joining the International Rugby Board as operations manager

Following the 2003 Rugby World Cup in Australia, Ross was

appointed general manager o the Rugby World Cup and moved

to Paris or the 2007 Rugby World Cup. He held the same role or

the 2011 Rugby World Cup and spent our years in Wellington

New Zealand assisting the local organizers and the rest o the

International Rugby Board team.

He took up the role o chie operating ofcer or England Rugby

2015 in January 2012 and spent the last year putting all the key

building blocks in place. Ross then made the move away rom the

Rugby World Cup in March o this year and is currently consulting

on various sporting projects including, o course, rugby ones.


14/16

G L O B A L R U G B Y F O R U M . C O M

C O P Y R I G H T 2 0 1 3



15/16

O R G A N I Z E D B Y :


16/16

2 0 1 3


Documents

2013 Global Rugby Forum Program