2013 Forum Snowboards Lookbook

We Live ForumWe are different. We are a community. We share a point of view and a commitment to the one thing that makes us who we are–freestyle riding. We don’t need a gold medal, overpriced product, or a season pass to have fun. We ride with our friends in backyards, in the streets, in the mountains, and wherever we can find snow. We make sacrifices to live this way because it feels like there is no other choice.

This life isn’t for everyone. When you are ready, we want you to join us.

THE STATEMENT Year Twenty - Thirteen

THE FORUM TEAM

Jake Welch

Peter Line

Ste

vie

Be

ll

Andreas Wiig Pat Moore

Nic Sauve

TheFORUMTeAM

THE YOUNGBLOODS

TheYoungbloods

Austen SweetinCameron Pierce

Niko CioffiDaniel Ek

Alek Oestreng

WHAT WE DO Year Twenty - Thirteen

Most companies try too hard to be all things to all people, struggling to create a lot of different products, messages and images that only serve to contradict each other.

We are focused.

Whether we’re riding an urban roof gap, a huge park jump, or a backcountry wedge, we have specific technologies that help riders push the boundaries of freestyle snowboarding, and that’s all we do.

This is Forum.

URBAN PARK FREESTYLE FREERIDEOUR FOCUS IS HERE

THEIR FOCUS IS HERE

KEY STORIES Year Twenty - Thirteen

BOARDS - New! GrandPops

POP

EXTRA POP EXTRA POP

POP

GRAND POPS GRAND POPS

GrandPops – Another HoneyPot success gets brought into the line. From winning Good Wood to being the team’s favorite, the pure pop and true stability of GrandPops is giving a rebirth to camber style technologies. You’ll find that POP from tip to tail, and extra POP under your feet for that extra ollie height you’ve been looking for.

THE PARK BOARDS

The Holy Moly IIThe best just got better…way better!

When you set out to create the best park board ever and still make it affordable things can get tricky, and when you realize you did it, that’s when your snowboarding will get extra tricky.

This is exactly what happened as Team and engineers came together in The HoneyPot to create a board with true Ollie power last year and came out with the best all-around park board we have ever created. Featuring the insane combined POP of a GrandPops profile and Car Bomb Carbon Booms from last year’s Good Wood Award Winning “From The HoneyPot” and made some heavy upgrades. Adding our Really Light Core, Light Triax with Carbon, a Really Fast Base and Swinger’s club this is undeniably snowboarding’s NEWest best park board and hence deserves the name Holy Moly II.

Once again The HoneyPot prevails! You’re welcome.

MSRP: $499.99 USD

Year Twenty - Thirteen

THE PARK BOARDS

Packin’ pop.

Featuring the talents of famed Toronto artist King Trash, the Youngblood GrandPops is designed to pimp harder than Buck Nasty on Thunderbird.

A true twin, bred with borderline illegal game, the NEW GrandPops provides exaggerated ollie power thanks to the expanded flat zones, Swingers Club makes it fast and loose making this the Youngblood’s favorite park board we have created yet.

MSRP: $419.99 USD

The YoungBloodGrandPops


THE FREESTYLE BOARDS

So sick you might soil yourself.

You leave dishes in it, you might wash your hands in it, and sometimes late on Saturday night you piss in it - it is the Kitchen Sink and it’s damned versatile.

Our newest freestyle fiend crams our sickest tech into one deck – GrandPops, Car Bombs, Swingers Club, Super Buttercup. The result – a pro caliber board that hammers down powerful ollies, spins with less effort and still handles dicey business in any terrain with ease.

MSRP: $459.99 USD

The Kitchen Sink



Playful Pop. If you dig that combo of playful and power that Double Dog gives you, you’re gonna love this twist of POP we gave it. Still offering that forgiving playful ride with rocker sections between the feet and on the nose and tail, now adding zones of Pop and spring just outside your feet. These added Pop zones provide additional surface area just inside the contact points at your nose and tail that allow you to really load up your nose and tail as you press into an ollie or take off of a jump. Now the only problem is ollieing over the entire feature every time.

New! DoubleDog with Pop

EXTRA POP EXTRA POP

FORGIVING

THE PARK BOARDS

Double homicide.

Tougher than tiger blood and deadlier than Dahmer, if killing it is wrong, the Destroyer DoubleDog with Pop doesn’t want to be right.

Newly added Car Bombs elevates ollies and takes your game to the next level. The NEW DoubleDog with Pop profile provides the power needed to stomp the burliest jumps, yet retains the same playful feeling and easy going control needed to butter around and pull out of serious rotations.

Just watch your back, this board is under heavy surveillance.

MSRP: $449.99 USD

The DestroyerDoubleDog


THE URBAN BOARDS

Indestructible inner city drifter.

It starts with a potentially sketchy idea. Then some white stuff. Next thing you know you got a full-blown situation at hand.

That’s how sessions go down, and whether it happens in the most decorated shitter in the world at Max Fish NYC or on a ledge near downtown, getting filthy is largely a matter of style. With super quick 0-to-60 Base, you’ll slide any rail or ledge with little worry of blowing your scene as it comes ready filed with Beveled Bad Ass Edges.

Juiced up with the kind of pep only Pop Camber can provide, and a NEW 2 Year Warranty the Contract is likely to become a city wide epidemic.

MSRP: $339.99 USD

The Contract


THE WOMEN’S BOARDS

It’s go time, bitches.

Raising hell and tearing through the park has become pretty routine, at least for the Spinster. Yeah, she’s always down for the rails but really gets fired up when taking down the jump line.

With the playful power of DoubleDog’s camber/rocker blend and Booter Boosters in the nose and tail, perfecting the ollie was yesterdays news; she’s quickly on to the next one with the new faster Formula base.

MSRP: $419.99 USD

The Spinster


THE HONEYPOT Year Twenty - Thirteen

The HoneyPot is our tech incubator, where we release new features to see how they work. Sometimes the ideas suck and get thrown out. The concepts that do eventually make it to production represent things that make snowboarding better, or at least more fun. With that goal in mind, each year the products from the Honeypot will change based on what we’re riding and what’s physically possible. This year the focus was on responsiveness and maneuverability in any type of terrain to make the entire mountain our personal park.

The HoneyPot

Super Buttercup + Flat Rocker

Utilizing the newly developed Super Buttercup and its lifted nose and tail construction next to the contact points, along with a new flat profile gives a rider the ability to maintain pop, power and stability while allowing for a playful catch-free ride. The outcome is a new board shape that is fine-tuned to butter, jump and jib every feature of every mountain. A truly versatile deck for the rider who owns the mountain, no matter what the conditions are.

SUPER BUTTERCUP

FLAT ZONE

FORGIVINGFORGIVING

Foot Steer Triax + Spine of Power

To achieve better response and maneuverability, we created two features that work together to deliver a ride that has all the pop and spring you would expect from a park board with a highly dynamic feel.

A new glass layup that offers longitudinal snap and pop with a softer torsional feel. This offers a more playful feel with increased response and flexibility.

The newly developed Spine of Power is a longitudinal wood stringer running from nose-to-tail that improves the longitudinal snap and flex for stronger ollie power and boost while allowing the Foot Steer Triax Glass to bend and flex around the central axis of the board.

Combined, the two give you a responsive and maneuverable board that maintains the ollie pop and snap needed for treating the entire mountain as a park, whether it’s ice, pow, chunder or whatever is thrown your way.

FOOT STEER TRIAX

SPINE OF POWER

THE PARK BOARDS

The hammer of the gods.

A flash of brilliance has struck the lab again and inspired the freshest From The HoneyPot yet.

This season’s offering blends an idea that a stiffer tip to tail bend mixed with a softer rail to rail flex makes for the most versatile deck yet. Beginning with what we call the Gnar Core with Spine of Power and its unrivaled end-to-end rebound with a quick layer of buttering fun thanks to the Super Buttercup twin shape. We then wrap it in Foot Steer Triax Fiberglass giving you ultimate torsional maneuverability, before mathematically adding in a NEW Flat Rocker profile for all-terrain versatility

The result? A twin deck that is as maneuverable as it is responsive and as powerful as it is playful no matter what the terrain. How we combined these benefits is not the only conspiracy hidden in this board.

MSRP: $389.99 USD

From The HoneyPot



The Good Vibes are spreading and it feels natural.

Featuring mind-altering and award-winning new levels of board feel from the original free-flexing Hinge Disk and Split Baseplate. Good Vibes allow the board to flex naturally underfoot, heightening board feel and control and taking full advantage of continuous rocker. Let your toes marinate into dampening comfort with the full-length adjustable EVA pad, engineered with Simmer Down Technology, so only the good vibes get through—even on flat landings.

BINDINGS - Good Vibes

Providing increased board feel and control, the Hinge Disk utilizes two separate pieces that operate independently, allowing the binding to flex underfoot. Desgined to fit 4x4 boards exclusively this disk allows 30 degrees of rotation and three settings of nose-to-tail stance-width adjustment.

The medial (inside) section of the pad is engineered with a lower-durometer EVA that is easier to compress than the firm lateral (outside) section. This difference allows the pad to cant naturally based on the amount of pressure delivered from the boot. The natural canting self adjusts to every stance position, providing a custom fit that lets every rider enjoy the benefits of a more comfortable stance position, powerful ollies, and full-foot cushioning.

Completely minimized to reduce the materials between rider and board, the Split baseplate heightens board feel while allowing the board to flex naturally.

An adjustable full-length pad that protects riders from heavy impacts and minimizes chatter, while still allowing precise board feel and control.

Hinge Disk Simmer Down TechnologySplit Baseplate Pad

THE MEN’S BINDINGS

Like you aren’t even trying.

Shredding all day takes its toll on even the gnarliest riders, so having a binding that moves with the way you ride is critical.

Working with the natural flex of your board Good Vibes takes the binding/board relationship to the smoothest level yet, providing a continuous flex and faster response that is essential to maintaining composure.

Complimented with Simmer Down Canting, which adjusts with your stance for effortless flow, you can ride comfortable and confident with that easy style.

MSRP: $239.99 USD

The Shaka

Manchester SunBlack Ceremony Blue Monday


THE MEN’S BINDINGS

One nation, under foot.

Beyond the style, beyond the hype, above all, our team demands the best.

The most powerful binding in the line, regardless your freestyle inclinations, the Republic undoubtedly charges the hardest. From berserker sessions on the super-booters to greasing the heaviest rails, experience the true nature of your board’s flex profile through the Good Vibes Hinge Disk.

Feel the difference of your feet being automatically aligned into correct positioning with Simmer Down Canting built into the cushy EVA footpad.

Step to a more natural feeling stance and into a new realm of possibilities.

MSRP: $199.99 USD

The Republic

Industrial GreyGrindstone Our Blood


THE WOMEN’S BINDINGS

Our little secret.

Dear Journal, don’t tell anyone but I’ve been experiencing more response lately. Maybe it’s the Good Vibes Hinge Disk below my boots.

Between that and the ultra comfy combo of Good Vibes EVA footpad and Simmer Down Canting I feel more naturally positioned than ever, snapping ollies by night and hammering parks by day.

In fact, I finally feel like it’s clicking!

MSRP: $199.99 USD

The Journal

Dark Purpose



True freestyle-riding flex.

Featuring the original freestyle flexing Tweaker Cuff, Tweaker Shell Construction, and Tweaker Liner Panel, for smooth, unrestricted tweak outs. We added a twist on the Tweaker Cuff, introducing the Tweaker Cuff NexTreme, and Tweaker with Pop to get the most out of your tweaks. Together, these fine-tuned park-riding innovations deliver a softer medial (inside) flex that allows you to style-out your presses, contort your grabs, and sneak that last 180. They also provide more comfort in a wider shred stance by allowing the boot to cant naturally, matching the angle of your leg when strapped in. All the while providing the toe-to-heel and lateral (outside) support needed for powerful freestyle riding.

BOOTS - Tweaker Technology

The pinnacle feature of Tweaker Technology, the Tweaker Cuff provides a softer medial flex at the ankle that enables freestyle-focused flex. And it still has all the toe-to-heel and lateral support you need to power through a heavy landing and hold that edge when charging at massive features.

Tweaker Cuff

An update to the original Tweaker Cuff, the Tweaker Cuff NexTreme takes tweaking to another level. Exclusively on The Forumula for 2013, an injected accordion style cuff maximizes medial flex and feel. Tweak your heart out.

Tweaker NexTreme

Don’t be afraid to send it deep when you have Tweaker Pop. Featuring a reinforced ankle area on the shell of the boot to help land those bomb drops, and tight transitions. More reinforcement means longevity and durability all season long.

Tweaker with POP

Located on the medial side at the top of the liner, this flexible mesh panel provides freestyle flex at even the closest connection point with your leg. Directly against your skin, the Tweaker Liner flexes naturally, maximizing the benefits of Tweaker while providing a more comfortable ride with no gaps or pressure points, no matter how hard you shred, press, or tweak.

Working in harmony with the medial flex derived lower in the boot at the ankle, the Tweaker Shell amplifies this flex by allowing the boot to flex higher on the leg as well. This asymmetrical upper cuff has a lowered softer medial side that frees up the flex, achieving full tweakability throughout the entire boot without losing any toe-to-heel support.

Tweaker Liner Panel Tweaker Shell Construction

THE MEN’S BOOTS

The equation for domination.

By definition, a formula is the sum of its parts, but the Forumula is a sum of its parts with some special Forum flavor.

Featuring the NEW Tweaker Cuff NexTreme, all aspects of flex received special attention, maximizing the support in the lateral (outside) direction where you need it, while relaxing the flex in the medial (inside) direction most suitable for tweaking.

While the impact absorbing Footpillow Footbed provides the cushion, the Glory Sole with Simmer Down provides the ergonomic support.

All giving you the most comfortable platform to crack into mathematically impossible spins.

MSRP: $279.99 USD

The Forumula

Night


THE MEN’S BOOTS

Stacked with sack.

Punting 60 footers comes with some requirements – one is a riding pack to hold your grotesquely oversized testicles, and two is a stiffer pair of boots like the Kicker.

By adding the NEW Tweaker Cuff with Pop, the rebound of these bad dogs gives the effortless response so critical for fast riding and faster reflexes.

FGel Cushioning in the heel and a Good Vibes outsole prevent any bruising that may take place should you encounter any flat landings.

MSRP: $249.99 USD

The Kicker

That’s WhiteDark


THE MEN’S BOOTS

Booter up… throw’er down.

Stepping up is all about confidence, and the Booter has the support to see you send it.

Packing our Forever Fit Construction and the Tweaker Liner Panel, we’ve created a design that works full time with the shape of your foot allowing steady support with a super mobile flex.

Give the Speed Zone lace a quick tug, dig in, and send it knowing that if your ego is ready, your boots damn sure are.

MSRP: $229.99 USD

The Booter

Desert StormBlack Ops


THE WOMEN’S BOOTS

Killing ‘em with comfort.

MJ rocked one glove, OJ’s glove didn’t fit, and Freddy Krueger had one badass glove. Continuing in the tradition of killing it, we have our own Glove.

The Tweaker Cuff, Liner Panel, and Shell boast a soft inner flex for amplified tweakability, with ample toe-to-heel and lateral support for bombing, stomping and general romping around the park. The Good Vibes outsole with FGel gives unparalleled cushioning and comfort no matter how hard you send it.

The Speed Zone lacing gets you laced up quick for more shred time, while allowing for on-hill tweaks. Don’t be shocked when your aggression levels spike – just try to keep them less than homicidal.

MSRP: $199.99 USD

The Glove

Grey / Camel / FutureBlack Gummer


THE FORUM 2013 LOOK BOOK WE LIVE FORUM

PR CONTACT:Tara Yant

[email protected]

FORUMSNOWBOARDS.COM

Documents

2013 Forum Snowboards Lookbook