Dear Friends and Colleagues:

Welcome to the Illinois Press Association’s Annual Convention! I am delighted to have you join us at the state’s premier journalism event of the year.

Since 1865, members of the Association have come together to celebrate the spirit of Illinois journalism and to acknowledge the importance of newspapers’ work, as well as to learn new, more efficient and effective ways of doing business and communicating with readers.

Now, more than ever, citizens who seek truth, context and depth for the information they consume turn to local newspapers to be the reliable sources they’ve always known, and members of the Illinois Press Associa-tion continue to carry that responsibility with pride.

While relevant and trustworthy content remains critically important, IPA member newspapers continue to be strong and viable business models providing advertisers a multitude of messaging options – through traditional print products, exciting specialty publications, and through online and mobile platforms that has enabled newspapers to offer the largest total audience than ever before. This total audience generates good results for our advertisers.

Just as each of you develop relationships with your readers and communi-ties, the IPA staff is honored to do likewise in serving our members through the efforts of our legislative and legal defense teams, our continuing education, training and outreach initiatives, and through our advertising network sales. We are grateful for the opportunity to serve you.

Thank you for attending this year’s convention and, on behalf of the IPA staff, welcome to the Capital City!

Sincerely,

Dennis DeRossettExecutive Director

WHEN: Keynote 11 a.m. FridayWHERE: Diamond Room (2nd floor)

The IPA is proud to have Caroline Little as keynote speaker onFriday before the awards luncheon. Caroline – a seasonednewspaper executive who has led innovative digital publishingcompanies – is president and CEO of the Newspaper Association of America.

Caroline has more than 25 years of executive and legal experience, serving most recently as CEO, North America ofGuardian News and Media Ltd., where she oversaw all U.S. operations, including the digital news media propertiesguardian.co.uk and ContentNext Media Inc. (operators of paidContent.org) from 2008 to 2011.

Prior to that, Caroline was with Washington Post Newsweek Interactive (WPNI). During her last four years there she servedas publisher and CEO, leading the division to its first year of profitability and playing a key role in integrating WPNI with otherunits of The Washington Post Company. From 2000 through2004 she had served as COO, managing all WPNI product development, technology, sales and marketing activities.

Caroline started at The Washington Post Company in 1997 asvice president and general counsel of WPNI, representing thecompany’s Internet division and advising clients on corporate, financial, editorial and intellectual property matters.

She joined The Washington Post Company after serving asdeputy general counsel for U.S. News & World Report, The Atlantic Monthly and Fast Company. She was also deputy general counsel for Applied Graphics Technologies and for Ap-plied Printing Technologies. She began her career in 1986 as anassociate in Arnold & Porter’s Washington, D.C., office, whereshe was a member of the telecommunications, real estate andgeneral corporate law practices.

Caroline is a director at the American Press Institute and a member of the District of Columbia Bar Association, The PosseFoundation Board of Directors, and the Journalism AdvisoryCommittee of The Knight Foundation. She was chair of the Online Publishers Association Board of Directors from 2005 to2008, a member of the Internet Advertising Bureau Board of Directors from 2005 to 2008, and a member of Google’s Publisher Advisory Council from 2007 to 2008.

Little

About NAANAA is a nonprofit organiza-tion representing nearly2,000 newspapers and theirmultiplatform businesses inthe United States andCanada. NAA members in-clude daily newspapers, aswell as nondailies, otherprint publications and onlineproducts. Headquarterednear Washington, D.C., inArlington, Va., the associa-tion focuses on the major is-sues that affect today'snewspaper industry: publicpolicy/legal matters, adver-tising revenue growth andaudience developmentacross the medium's broadportfolio of products anddigital platforms. Informationabout NAA and the industryalso may be found atwww.naa.org .

WHEN: 7:15 p.m. Thursday WHERE: Sapphire Room in (2nd floor)

Stephanie Zimmermann joined the Brian Ross investigative unit at ABC News in December 2012 to create a national consumer-help column — “The ABCNews Fixer” — and to contribute consumer stories to anew primetime “Nightline” show. She is based inChicago.

Stephanie wrote “The Fixer” for the Chicago Sun-Timesfrom 2005 to 2012. Her popular column recovered $1.4million for Chicago-area consumers who were ripped offor got the run-around.

She also worked as an editor and as a general assignment and consumer reporter at the Sun-Times. Asa reporter, her investigations included uncovering widespread fraud in Chicago’s residential disabled parking program, toxic levels of lead in children’s jewelry,and glaring deficiencies in prosecutions of repeat domestic violence offenders.

Prior to joining the Chicago Sun-Times in 1996,Stephanie spent three years at the (Fort Lauderdale)Sun-Sentinel, where her investigations included the Toyota leasing scandal and massive fraud in the movingindustry. From 1988-90 and 1991-92, Stephanie workedas a reporter and assistant city editor at the Daily Herald.Stephanie also spent a year (1990-91) in Nairobi, Kenya,where she did volunteer work and freelanced for Voice ofAmerica’s Africa news service.

Stephanie earned her bachelor’s and master’s degreesin journalism at the Medill School of Journalism at Northwestern University. She studied development theory and politics at the University of Sussex, Falmer-Brighton, U.K.

Zimmerman

Illinois AssociatedPress Editors AssociationStephanie is the keynotespeaker for the Illinois Associ-ated Press Editors Associa-tion on Thursday night. TheIAPEA will hold its awardsceremony following her ap-pearance.

WHEN: 8:30 a.m. and 2:15 p.m. Thursday WHERE: Emerald Room in a.m.; Sapphire Room in p.m. (both 2nd floor)

Joe DeBiak is CEO and founder of the Center for Advertising Effectiveness and presenter of the nation’snumber one print and web advertising strategies. Theseresearched, tested and scientific strategies are broughtto life through Joe’s dynamic workshops that teach advertising representatives, managers, artists and advertisers how to get instant results from their print anddigital advertising. This digital-growth workshop will alsointroduce a potential new revenue stream to publishers.

Joe is a “newspaper insider” who has worked withinnewspapers and print publications for the last 18 yearsand understands the multitude of challenges our industryfaces. He has worn several hats during that time, including that of advertising sales, sales manager, ad director and general manager in both the weekly, small-daily and major-daily environments. Joe’s path inpublishing has lead him here — passionately training andcoaching media reps how to help their advertisers get a“ROI” from ads in newspapers and on media websites.

A native of SW Michigan and a journalism communications graduate of Western Michigan University, he understands what it is like to be on bothsides of the counter. Joe owned his own retail store aswell as a successful service company. He understandsthe challenges business owners face when trying to growtheir business and make every ad dollar count.

Learn: • How to develop a truly irresistible offer.• How to write effective headlines.• How to create effective ad layouts that ensure correct

eye-tracking.• How to make the offer easy to understand at a glance.• How to determine and use proof elements to support the

offer made in the ad.• Live remakes of ads brought to the session.

DeBiakPutting digital ad rev-enue on the fast track• Why the majority of webads don’t work •Using QR codes, websites,data capture landing pagesand coupons. • What web ads reallyare...and no, they AREN'Twhat you think they are!• The right email campaignis a powerful ‘secret weapon.’• Why managing your ad-vertiser’s database makesyou indispensable.

How to build print adsthat get response. (Andhow to fix the bad ones)• Using and positioningproper visuals. • How to spot the strengthsand weaknesses of printads and fix them.•Effective call-to-actionphrases and tracking mech-anisms.• Choosing effective ad con-tent. MUCH MORE!

WHEN: 8:45 a.m. Friday WHERE: Sapphire Room (2nd floor)

Mike Jenner is an award-winning editor with a strong history of innovation. He is the Houston Harte EndowedChair at the Missouri School of Journalism focusing oninnovation’s role in journalism.

In 2010, Mike joined the faculty from The Bakersfield Californian, the family-owned community daily newspaper where he was a leader for almost 17 years,11 of them as top editor.

He works closely with Missouri’s Donald W. ReynoldsJournalism Institute, a world-class center for researchingand testing new models of journalism. He is involved inteaching, research and in identifying, testing and promoting new business models and approaches to journalism.

Mike joined The Californian in 1993 as managing editor.He launched the company’s interactive media division,developing Bakersfield.com. Under his leadership, TheCalifornian became known as a feisty champion ofwatchdog reporting.

The Californian became an early leader in convergencejournalism and one of the first Web-first newsrooms inthe country. It was one of the first papers to develop live-blogging as a reporting tool, from trials, meetings andother events. It was an early adapter to video, with all reporters producing video. The newsroom was an audience-focused newsroom, with all staffers trained inattributes and interests of target reader groups. It alsowas a leader in citizen journalism and user-generatedcontent. Mike helped change the newsroom culture fromclosed and defensive to open and constructive.

Jenner earned his bachelor’s degree from the MissouriSchool of Journalism in 1975.

Jenner

Paid Content – The Questions Get AnsweredThree years ago, only ahandful of newspaperscharged for access to onlinecontent. Now, half thedailies in the country havelaunched pay models, andweeklies are following suit.

What are the emerging best practices? What dopublishers need to knowabout pricing and establishing a paid model?Most important, what’s thebest strategy to fit yournewspaper and your audi-ence?

This session is intended togive participants answers tothese questions, or the toolsnecessary to identify the answers.

WHEN: 9:45 a.m. Friday WHERE: Sapphire Room, (2nd floor)

Mark Potts, vice president of content at The World Com-pany and Lawrence Journal-World, is a leader in the development of innovative strategies and products in online and print media. He created one of the first elec-tronic news prototypes in the early 1990s, and co-founded The Washington Post Co.’s digital division.As co-founder of Backfence.com and GrowthSpur, he isa pioneer in the field of hyperlocal news and information.

At the Journal-World, Mark is building on the company’slongtime legacy of innovation by creating print, onlineand mobile products that are “audience-first” — providingnews, information and advertising to readers on whatevermedium or device is most convenient for them. As a result, the Journal-World was named one of “10 Newspapers That Do It Right” by Editor & Publisher in2013.

Mark was acting VP and editor of Philly.com, the websitefor the Philadelphia Inquirer and Daily News, where heoversaw a major redesign and relaunch of the site. Healso served as Chief Product Officer for Cahners Business Information (now Reed Business Information),the nation’s largest trade publisher, where he managedCahners Digital and oversaw the development of 120trade magazine websites, include Variety.com and PublishersWeekly.com. He was a member of the found-ing team of the @Home Network, where he led the cre-ation of the first consumer broadband programmingservice.

Formerly a reporter and editor at The Washington Post,Chicago Tribune, San Francisco Examiner and the Associated Press, he is the co-author of two businessbooks, The Leading Edge and Dirty Money. He has beenan adjunct professor teaching Media Entrepreneurship atthe University of Maryland.

Potts

Innovating in LocalNews, Information andAdvertising by BeingAudience-FirstWhat does it mean to be“audience first,” and how doyou achieve it? Today’snews-users gravitate towardnews providers that fit theirpreferred medium whether itbe smart phones, tablets,websites or print.

Mark talks about how theseproducts differ and hownewspapers can reach all ofthem by putting the “audi-ence first.”

WHEN: 10:30 a.m. and 2:15 p.m. Thursday WHERE: Sapphire Room in a.m.; Emerald Room in p.m. (both 2nd floor)

A License to print moneyStrategies you can use at your newspaper—now! Hereare a few of the items we’ll cover:

1. Sequencing: Making it easier for readers to find whatthey want. Creating premium positions for advertisers—including some in places you’ve never thought of before.

2. Color: Using it better to attract readers. Using it betterto upsell advertisers. Oh…and black and white are colors, too!

3. Photos: Using photos better—and selling them toreaders. Greater size equals greater impact. Sell thephoto in the credit line—with a link to your web site.

4. Reader-submitted photos: A sure-fire way to getreaders involved in your newspaper—and turn their photos into money-makers for your company.

5. Ads in ears: How to design them better, how to usethem better.

6. Spacing and structure: Creating a more readablepage—and creating better spaces for advertisers.

7. Classifieds: Generating more revenue by creatingnew opportunities.

8. The “skinny strip:” It can turn any page into a steadyprofit-maker in only six column inches of space.

9. Upselling: Adding value to content you already sell.Obits, weddings, anniversaries, birthdays.

10. New content: Content that sells…and is written foryou. Star Student. School Bulletin Board. Recipe of theweek and a lot more!

11. The bonus: Top-down selling—hey, it works forthem! How one California paper has turned the world ofnewspaper advertising upside down!

HenningerEd Henninger is a leadingnewspaper design consultant.Newspapers he has designedhave won numerous awardsincluding Best CommunityNewspaper by the NationalNewspaper Association. Herecently created a grant pro-gram to help newspaperswith limited resources affordprofessional design.

Noticing Public NoticesEd offers a brief PowerPointpresentation that highlights atest of public notices run inthe newspaper vs. the samenotices on the website of theDarlington County sheriff.You'll also see a testimonialvideo from the sheriff, point-ing out his delight with the re-sponse to the newspapernotices.

Ed talks about how to betterpresent legal ads with pagesfrom a client who is running amore designed public noticespresentation.

That’s My Idea Advertising ExchangeBack by popular demand, this interactivesession gives participants a chance toshare and discuss great advertising ideas,projects and revenue generators thatworked well for your newspaper whilepicking up new ideas to implement whenyou get home. Bring an idea to share andbe eligible to win a $100 gift card!

WHEN: 3:30 p.m. Thursday WHERE: Emerald Room (2nd floor)

Presenters Tom Zalabak & Tim Evans

Valerie Yazbec, ChairmanThe Dispatch, Moline

Jennifer Baratta, Vice ChairmanDaily Gazette, Sterling

Loretta Vance, Immediate Past Chairman

The Pantagraph, Bloomington

Jill Addy-WrightMultiAd Builder, Peoria

Linda DawsonIllinois Association of School Boards, Spring-

field

Tim EvansThe News-Gazette Community Newspapers,

Rantoul

Debra HamiltonRock Valley Publishing, Inc., Elmhurst

Neil ShannonThe Daily Journal, Kankakee

Jennifer SteinerMetro Creative Graphics, New York

Shawna LawrenceThe State Journal-Register, Springfield

Scott StavrakasNewsTribune, LaSalle

Dan StevensVillage Voices, Lena

Sue WalkerHyde Park Herald, Chicago

Cathy WhiteBelleville News-Democrat

Tom ZalabakThe News-Gazette, Champaign

ESTHER SEITZ has practiced law in the office of IPA General Counsel Don Cravenfor three years where she specializes in media, intellectualproperty law and litigation. She holds bachelor degrees fromCentenary College of Louisiana in Economics and English,a law degree from the University of Arkansas, and a masterof laws in intellectual property law from the Max-Plank Insti-tute in Munich, Germany. After law school, she served as ajudicial clerk at the Arkansas Court of Appeals.

DON CRAVEN is general counsel to the Illinois Press Asso-ciation. He was born and raised in Springfield and attendedSouthern Illinois University School of Law in Carbondale.

Upon graduation, he went to workfor the Springfield law firm of Londrigan, Potter & Randle,where he practiced general business law for five years. Hethen joined his father, former Illinois Appellate Court JusticeJames C. Craven, in practice in Springfield, concentratingon media specific issues. Craven now concentrates on libeland First Amendment issues, access to government meet-ings and records, and business issues of concern to news-papers. He has counseled executive directors and boardmembers of the Illinois Press Association, Illinois Broadcast-ers Association, and Illinois News Broadcasters Associationon association activities, both legal and legislative. He re-

sides in Springfield with his wife Denise and has two sons, Joseph and David.

Craven law officespringfield, illinois

Craven law officespringfield, illinois

LLC

Donald M. Craven • Esther Seitz — Phone 217-544-1777

LIBEL HOTLINE217-544-1777

Free pre-publication advice for members of the Illinois Press Association.

LIBEL HOTLINE217-544-1777

OFFICERSJohn Galer, President

The Journal-News, Hillsboro

Karen Flax, Vice PresidentTribune Company, Chicago

Sandy Macfarland, TreasurerChicago Daily Law Bulletin

John Barron, Immediate Past President

DIRECTORSTodd Eschman,

Belleville News-DemocratCommunity Newspapers

Kathy Farren, Kendall County Record,

Yorkville

Sam Fisher, Bureau County Republican,

Princeton

Beverly Joyce, Danville Commercial News

Jim Kirk, Sun-Times Media

Wendy Martin, Mason County Democrat,

Havana

Nick Monico, GateHouse Media, Inc.

Todd Nelson, Lee Enterprises,

Decatur/Bloomington

Caroll Stacklin, GateHouse Media, Inc.

L. Nicole Trottie, West Suburban Journal,

Maywood

Dennis DeRossett, Executive Director

OFFICERSJerry Reppert, President

The Gazette-Democrat, Anna

Tom Phillips, Vice PresidentNews-Palladium, Pana

Nathan Jones, TreasurerVirden Recorder

Charles Wheeler, SecretaryUI Springfield

DIRECTORSStephen Anderson

Retired, Illinois State Bar Assn.,Chicago

Dave BellThe Leader-Union, Vandalia

Jack BrimeyerRetired, Peoria Journal Star

Kathy FarrenKendall County Record,

Yorkville

Walter JaehnigRetired, SIU-Carbondale

Linda JonesRoosevelt University,

Chicago

Mike KramerLaw Bulletin Publishing Co.,

Chicago

Jack Kubik, Sr.Retired, Life Publications,

Westchester

Tom Mathews, Jr.Wayne County Press, Fairfield

P. Carter NewtonThe Galena Gazette

Doug RayPaddock Publications,

Arlington Heights

John David ReedRetired, EIU-Charleston

Sally RenaudEIU-Charleston

Jim SlonoffThe Hisndalean, Hinsdale

Randy SwikleRetired, Johnsburg High

School, McHenry

Jon WhitneyCarroll County Review,

Thomson

Wayne WoltmanRetired, Press/Republican

Newspapers, Geneva

EX-OFFICIOJames Reindl

The Associated Press, Chicago

EMERITUSBill Garth

Retired, Chicago CitizenNewspapers

Lanning MacfarlandRetired, Chicago Daily Law

Bulletin

Cheryl Wormley The Woodstock Independent

Daily Herald, Arlington HeightsGateHouse Media

The News-Gazette, ChampaignTown and Country Bank, Springfield

Athlon SportsDirxion

ICANON NewzwareLocal Media Association

Metro Creative Graphics

Merrimac SoftwareMulti-Ad

National Newspaper Association

Publishing Group of America

TownNews

Platinum Sponsors:Platinum Sponsors:

Gold Sponsors:Gold Sponsors:

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Wednesday, June 122 p.m. – 6 p.m..................PRE-FUNCTIONAdvertising Committee meeting

3 p.m.Silent Auction begins (see below)

6 – 7:30 p.m. ...................PRE-FUNCTIONOpening reception for exhibitors, admanagers and other early arrivals

Thursday, June 138:30 – 10:10 a.m. ..........EMERALD ROOMPutting your digital ad revenue growthon the FAST TRACK • Joe DeBiak

REFRESHMENT BREAK 10:10 A.M.

10:30 – 11:30 a.m.........SAPPHIRE ROOMLicense to print money • Ed Henninger

11:45 a.m. – 2 p.m. ........DIAMOND ROOMIPA Advertising Awards Banquet & Pie Auction

2:15 – 3:15 p.m.............SAPPHIRE ROOMHow to build print ads that get re-sponse. (And how to fix the bad ones) •Joe DeBiak

2:15 – 3:15 p.m. ............EMERALD ROOMNoticing Public Notices • Ed Henninger

REFRESHMENT BREAK 3:15 P.M.

3:30 – 4:30 p.m. ............EMERALD ROOMThat’s My Idea • Tim Evans and Tom Zalabak

6 – 7 p.m........................DIAMOND ROOMPresidents’ Reception

7:15 – 9 p.m..................SAPPHIRE ROOMIllinois Associated Press Editors Association banquet

Friday, June 147:30 – 8:30 a.m. ...............ILLINOIS ROOMIPA Annual Meeting

8:45 – 9:30 a.m.............SAPPHIRE ROOMPaid Content: The questions get an-swered • Mike Jenner

REFRESHMENT BREAK 9:30 A.M.

9:45 – 10:45 a.m...........SAPPHIRE ROOMInnovating in local news, informationand advertising by being audience-first• Mark Potts

11:00 a.m. – 11:50 a.m. DIAMOND ROOMKeynote Address • Caroline Little

12:15 p.m. ........EMERALD/RUBY ROOMS IPA Editorial Awards Luncheon

Board meetings and annual meetingsIPF Board of Directors meeting: 9:30 a.m. Thursday, Capital Room

IPA Board of Directors meeting: 2:15 p.m. Thursday, Capital Room

IAPEA annual business meeting: 5:15 p.m. Thursday, Illinois Room

IPA annual meeting: 7:30 a.m. Friday, Illinois Room

CONTINENTALBREAKFAST

7:30 A.M. THURSDAY & FRIDAY IN

PRE-FUNCTION AREA

ANNUAL AUCTION FOR ILLINOIS PRESS FOUNDATION

www.illinoispress.org/AuctionBidding ends 3 p.m. June 28