2013 Bridal Registry Study - xoedge.com Registry Study_FINAL_sales.pdf · o Wedding date in 2013 or first half of ... TKWN 2013 Bridal Registry Study ... TKWN 2013 Bridal Registry

2013 Bridal Registry Study

study overview

3

• Nearly 7,700 qualified respondents:

o The Knot and WeddingChannel members

o Wedding date in 2013 or first half of 2014

• A demographically and geographically

dispersed national sample

• To Qualify:

o 18 or older and married or engaged to be

married

o Have begun the registry planning process

• Fielded: December 2013

Source: TKWN 2013 Bridal Registry Study 3

the industry’s definitive registry study

who is she?

• Marital status: o 56% married/44% engaged

• Registry status: o 71% had completed setting-up their

registry versus 93% in 2012

o 13% were well into the process

versus 4% in 2012

o 16% were in early planning stages

versus 3%

• Demographics:

o Average Age: 28 years

o Graduated College+: 81%

o Employed Full Time: 77%

o Median HHI: $71,590

o Geographically dispersed


9%

14%

6%

9%

17%

4%

19%

15%

7% Respondent’s Geographic Residence

where does she live?


highlights

a huge & constantly replenishing market

* Note: Total gift giving including registry and other gifts Source: TKWN 2013 Bridal Registry Study 7

OVER

$10 BILLION

SPENT ON TOTAL

BRIDAL GIFTS* EVERY YEAR

1.5

MILLION COUPLES

REGISTER EVERY YEAR

• Couples register at an average of 3 (2.9) stores

• On average, brides register nearly 7 months (6.7) before

the wedding, versus 6 months (5.8) in 2012

9 in 10 (87%)* establish a registry

*2013 Real Weddings Study

Over 4 in 10 (42%) couples are

registering more than 6 months ahead versus

29% a year ago

Less than 4 months before

12%

4-6 months before 45%

More than 6 months before

42%


while most registries begin in-store (51%), most are managed exclusively online (81%)

9

• In-store registry set up has declined from 65% in 2012

• 8 in 10 (82%) of couples register items over a period of time


In-store (without an

appointment) 42%

In-store (with an

appointment), 9%

Online, using a computer

31%

Online, using a mobile device

2%

Base: Married or engaged with registry

Online, via the retailer's website(s)

77%

Managed online and

offline equally

12%

In person at the store

7%

Initial Primary Registry Set-Up Primary Registry Management

Online, via a

universal

registry

4%

traditional registries still dominate

Registry Types 2013 2012 2011 2010

Traditional registry at national/regional retailer(s)

(Online or offline) 92% 93% 94% 96%

Honeymoon registry

(Traveler’s Joy, Honeyfund, etc.) 17% 13% 12% 11%

Universal registry

(GiftRegistry360.com, MyRegistry.com, etc.) 14% 11% 9% 5%

Registry at an online only retailer

(PamperedChef.com, Amazon.com Wedding Registry, etc.) 10% 9% 8% 7%

Local boutique/retailer registry 4% 4% 5% 6%

Cash registry 2% 2% 1% 1%

Charity registry 1% 1% 1% 2%

Other 1% 2% 2% 2%


NO 86%

YES 14%

*Base: Did not use a universal registry

Used a Universal Registry

11 11

Almost triple since

2010 (5%)

AWARE

UNAWARE (NET)

62% Why they

didn’t use a

Universal

Registry*…

*Base: Did not use a universal registry Source: TKWN 2013 Bridal Registry Study 11 *Base: Did not use a universal registry

universal registries continue to become more popular

• Awareness of universal registries increased significantly to 42% in 2012 from

25% in 2010, yet saw a slight decrease in 2013 to 38%

40% Not aware of

universal registries,

but I would likely

have used one if I

had known about it

22% Not aware of

universal registries,

and I would not have

used one even if I

had been

38% Aware of universal

registries, but

chose not to use

one

75%

64%

44%

43%

42%

41%

40%

27%

24%

Add From Anywhere

Link & Sync

Cash Funds

iPhone App

Product Catalog

Product Alerts

Purchase Alerts

Intelligent Alerts

Styleboards

easy access and “link & sync” are the most important features of a universal registry

Base: Used a universal registry or would have been interested in using

Top 2 Box

Importance of Features in Selecting Universal Registry

12

iPhone app use has more than doubled

since 2010 (20%) and “link & sync”

has risen from 38%!

• Over 4 in 10 (43%) used link & sync to merge registries into their universal registry

• Product alerts have dropped from 3rd to 6th position (47% to 41%)

Source: TKWN 2013 Bridal Registry Study

13 Base: Used a universal registry

Reasons Chose Universal Registry


72%

48%

41%

35%

26%

5%

It allowed the freedom to add products fromanywhere on the internet

We could add items from stores that do notoffer a registry

It was easier to share with guests

It was easier to manage

It allowed us to include local options for guestsin many different areas

Other

the ability to add items from across the internet is the major appeal

• Ease of management declined from 42% to 35%, while the ability to

include local guest options more than doubled from 12% to 26%

Base: Used a universal registry

Universal Registry Used

Amazon.com Universal Registry Tool 35%

GiftRegistry360.com (by The Knot)* 30%

MyRegistry.com 23%

AmazingRegistry.com 3%

OurWishingWell.com 1%

Wishpot.com 1%

eRegistry.com 1%


3 players dominate the market

Universal registries

are most often considered a

secondary registry

• Amazon.com Universal Registry Tool has grown in usage from 26% in 2012

• GiftRegistry360 has decreased from 49%

*October 2012: New aggregated registry format launched on The Knot as a replacement to GR360.

Base: Used honeymoon registry

almost 1 in 5 (17%) choose a honeymoon registry, a growing trend (up from 13% in 2012)


Honeyfund 45%

Registry with specific hotel, travel agent, cruise line or destination

17%

Honeymoon Wishes

10%

Traveler's Joy 8%

The Honeymoon 3%

Honey Luna 1%

Other 16%

honeymoon registries help couples pay for the overall experience

Base: Used a honeymoon registry

Types of Things Included on Honeymoon Registry


73%

72%

62%

53%

52%

50%

4%

Contributions towards your overall honeymoon

Excursions/Activities (tours, snorkeling, golf, etc.)

Wining & dining (meals/restaurants, champagne, etc.)

Contributions specifically for your accommodationsexpenses (hotel stay, room upgrade, etc.)

Contributions specifically for your travel expenses(airfare, etc.)

Spa/Massage packages

Other

• Contributions shift towards covering basic expenses vs. extras

70%

75%

66%

54%

51%

54%

5%

2012

influencers & information


Influence of Sources During Registry Planning

Very Influential/Somewhat influential


brides rely on friends and family—and the internet

38%

45%

30%

24%

11%

7%

9%

4%

3%

2%

43%

36%

35%

36%

32%

31%

24%

20%

16%

10%

Friends/family

The Internet

Consumer reviews

Salesperson/in-store visit

Retailer catalogues

Magazines

Bridal shows or events

Television

Books

Newspapers

81%

81%

65%

60%

43%

38%

33%

23%

19%

12%

the mobile registry

Smartphone 2013 2012 2011

Any 94% 85% 75%

iPhone 66% 52% 34%

Android 32% 33% 31%

Blackberry 2% 6% 15%

Other smartphone 3% 3% 5%

Tablet

Any 66% 45% N/A

iPad 44% 29% 14%*

Kindle Fire 13% 8% N/A

Android Tablet 10% 5% N/A

Nook Tablet 6% 5% N/A

Other tablet 5% 3% N/A

Source: TKWN 2013 Bridal Registry Study 20 *Note: Only iPad asked in 2011

smartphone and tablet ownership continues to rise—especially iPhones and iPads

The Knot Market Intelligence Bridal Series: 2012 Registry Study 21 Bases: Married or engaged with registry and own/use smartphone or own/use tablet Source: TKWN 2013 Bridal Registry Study 21

more than half use their tablet or smartphone (55% & 54%) to work with their registries

Almost 4 in 10 (39%)

say managing their registry on

their tablet is the “best thing

ever!”

How Use Tablet or Smartphone Tablet Smartphone

Access wedding planning websites 39% 37%

See which items have been purchased from my registry 38% 42%

Browse/research registry retailer and item options 32% 27%

Add registry items via my retailer's website or mobile app 30% 30%

Purchase registry gifts for other weddings I attend as a guest 24% 17%

Purchase items left on my registry post-wedding 22% 14%

Share registry item pictures with family/friends/my partner 17% 17%

Add registry items by scanning with my mobile phone - 21%

• Some brides say that easier access to their registries on their smartphone

would improve that experience

retailers

Base: Used a traditional retailer registry or online only retailer registry

Note: Reporting retailers with 1% or more; Some bars may not add due to rounding


37%

11%

17%

8%

6%

3%

3%

2%

1%

1%

1%

1%

1%

1%

1%

1%

22%

29%

21%

13%

9%

9%

8%

8%

6%

3%

3%

3%

3%

2%

2%

3%

2%

Bed Bath & Beyond

Target

Macy's

Crate & Barrel

Honeymoon registry

Kohl's

Amazon.com Wedding Registry

Williams-Sonoma

Pottery Barn

Amazon.com Universal…

Walmart

GiftRegistry360.com

Local boutique/retailer registry

Bloomingdale's

MyRegistry.com

Sears

Sur La Table

Primary Secondary

38%

21%

15%

12%

11%

7%

10%

4%

3%

3%

3%

4%

3%

4%

4%

3 retailers continue to dominate the market

59%

40%

• The Top 3 account for 2 in 3 (65%) of all primary registries

• Target and Macy’s are the most popular “secondary” registry

24 Base: Used a traditional retailer registry or online only retailer registry

5 Year Trends: Top Registry Retailers

Registered at: 2013 2012 2011 2010 2009

Bed Bath & Beyond 59% 64% 63% 61% 56%

Target 40% 46% 48% 51% 47%

Macy's 38% 38% 38% 39% 40%

Crate & Barrel 21% 22% 25% 26% 24%

Kohl's 12% 13% 12% 11% 8%

Amazon.com Wedding 11% 9% 7% 6% 5%

Williams-Sonoma 10% 9% 9% 10% 9%

Pottery Barn 7% 8% 7% 8% 6%

Wal-Mart 4% 6% 7% 8% 7%

Sears 3% 4% 4% 5% 5%

JCPenney 2% 3% 5% 7% 9%

Bloomingdale's 4% 3% 3% 3% 3%

Dillard's 2% 3% 3% 3% 4%

Belk 2% 3% 3% 3% 3%


share of market has remained fairly flat

Amazon.com Wedding has

shown the most significant

growth over the 5 years

The Knot Market Intelligence Bridal Series: 2012 Registry Study 25

4 top retailers have the highest conversion rate

Note: Reporting retailers with 1% or more


37%

11%

17%

8%

3%

3%

2%

1%

1%

1%

1%

1%

22%

29%

21%

13%

9%

8%

8%

6%

3%

2%

3%

2%

2%

1%

2%

2%

2%

1%

1%

1%

1%

18%

21%

18%

17%

12%

14%

13%

13%

5%

4%

3%

5%

2%

3%

2%

5%

7%

3%

5%

1%

2%

Bed Bath & Beyond

Target

Macy's

Crate & Barrel

Kohl's

Amazon.com Wedding Registry

Williams-Sonoma

Pottery Barn

Walmart

Bloomingdale's

Sears

Sur La Table

Belk

Dillard's

REI

JCPenney

Home Depot

Etsy

Lowe's

Menards

PamperedChef.com

Primary Secondary Seriously Considered but Not Chosen

Registry Retailers: Ranked on Total Registered

Conversion Rate 2013 2012

Bed, Bath & Beyond 77% 78%

Target 65% 67%

Macy’s 68% 65%

Crate & Barrel 56% 60%

Belk 55% 59%

Sears 52% 48%

Kohl’s 51% 48%

Bloomingdales 49% 43%

REI 45% 41%

Williams-Sonoma 45% 41%

Amazon.com Registry 44% 48%

Menards 44% 41%

Walmart 43% 46%

Pottery Barn 36% 35%

Sur La Table 32% 31%

Dillard’s 39% 40%

JC Penney 25% 29%

Home Depot 19% 20%

Lowe’s 17% 14%

Pamperedchef.com 25% 25%

Conversion Rate:

Percent of those that register out of

those that considered/registered at

a retailer

26 Source: TKWN 2013 Bridal Registry Study 26

product selection & online accessibility matter most when picking a primary registry


62%

69%

63%

47%

53%

39%

47%

29%

27%

28%

6%

29%

22%

26%

35%

25%

35%

21%

32%

29%

22%

8%

Having a wide product selection

Ability to modify or manage your registry online

Ability for guests to make purchases fromregistry online

Affordability of items

Having multiple nationwide store locations

Prior experience shopping at the store

Ability to start a registry online

Brands carried

Proximity of the store to your home

Ability to modify or manage your registry using asmartphone/tablet

Saw advertisement for retailer

Extremely Important Somewhat Important

91%

91%

82%

78%

74%

61%

56%

13%

89%

68%

50%

Criteria in Selecting Primary Registry-Top 2 Box


3 in 4 say that a good return/exchange policy is also important

Additional Criteria in Selecting Primary Registry-Top 2 Box


43%

35%

29%

25%

17%

20%

17%

31%

34%

26%

28%

27%

22%

20%

Having a good return/exchange policy

Having good customer service

Deals/Coupons offered for my guests

My fiancé/spouse's wishes

Friend or family recommendations

Having in-store registry consultants

Free shipping or gift wrap

Extremely Important Somewhat Important

74%

69%

55%

53%

44%

42%

37%

The Knot Market Intelligence Bridal Series: 2012 Registry Study 28 Base: Had more than one registry Source: TKWN 2013 Bridal Registry Study 28

Why Considered Primary Registry

57%

53%

51%

49%

43%

29%

24%

20%

8%

It has more items we really want

It has more items we really need

It has the most number of item selections

It is the most convenient registry for my guests

It has the best prices and/or deals for my guests

It has my tabletop items (china, flatware, etc.)

It has the best return policy

It has the best customer service

Other

the more items to choose from, the more likely a registry will be considered primary

29 Base: Total respondents

special offers at retail can impact registry decisions


Registry Offers in Order of Importance

1. Completion program: % off multiple purchases from their registry over a specific time period

2. Loyalty program: Couple receives retailer dollars based on guest spend of registry purchases

3. Registry sign-up: Receive gift card (with minimum purchase requirement) at time of sign-up

4. Completion program: % off one time purchase from their registry

5. Registry sign-up: Receive a free gift (i.e. champagne flutes, frames, vase) at time of sign-up

registry items

Source: TKWN 2013 Bridal Registry Study

• 7 in 10 (69%) fiancés are involved in picking registry items

• 42% are extremely involved

31 Base: Married or engaged with registry

Fiancé/Spouse Involvement in Item Selection (Top 2 Box)

Outdoor items

(Grilling/barbecue, yard/lawn care, etc.) 79%

For Electronics and Entertainment items

(Electronics, music, movies, etc.) 78%

Kitchen items

(Bakeware, cookware, appliances, etc.) 63%

Tabletop items

(Casual china, formal china, stemware, etc.) 61%

Home items

(Decorative items, furniture, etc.) 56%

2 in 3 fiancés are

also involved in selecting registry

store(s)

31

it takes two to register!


The Knot Market Intelligence Bridal Series: 2012 Registry Study 32

How Determined Number of Different Items for Registry

Wanted variety of options at different price points 70%

We just picked the items we wanted 65%

How much we need to equip our household 64%

Number of wedding guests invited 46%

Recommendations from friends or family members 30%


couples wanted a variety of items at different prices to choose from


Registrants selected an

average of

140 items

Source: TKWN 2013 Bridal Registry Study 33 Base: Married or engaged with registry

multiple factors are important in selecting registry items

Quality and durability are

considered most important

overall

Most Important Criteria in Selecting Primary Registry-Top Box

20%

48%

61%

62%

65%

79%

88%

Brand names

Availability at preferred retailers

Price

Product Features

Style/Design

Durability

Quality


TOP Registry Descriptors (Up to 3 Selected)


2013 2012

Practical 62% 53%

Casual 38% 33%

Traditional 36% 32%

Contemporary 21% 17%

Fun 17% 18%

Value conscious 15% 13%

Sophisticated 14% 14%

Upscale 8% 7%

Eclectic 6% 6%

Trendy 6% 6%

Vintage 6% 6%

Cool 5% 5%

Romantic 5% 5%

Formal 4% 4%

Active 4% 3%

Eco-Friendly 4% 4%

brides think of their registries as practical • The top 4 descriptors have all increased in importance vs. 2012

35 Base: Married or engaged with registry Source: TKWN 2013 Bridal Registry Study 35

Bakeware 88%

Kitchen accessories (whisks, mixing spoons, etc.) 86%

Kitchen appliances/electrics (mixer, coffee maker, etc.) 85%

Cookware 84%

Bath items (towels, bath rugs, etc.) 83%

Bedding 81%

Cutlery (knives, cutting tools, etc.) 73%

Flatware 68%

Casual/Everyday china 66%

Home appliances (iron, vacuum, fan, etc.) 65%

Table accents/Serveware (bowls, candlesticks, etc.) 64%

Barware 58%

Decorative home items (frames, vases, etc.) 57%

Table linens 40%

Crystal/Stemware 40%

Grilling, Barbecue, Outdoor entertainment 38%

Luggage/Travel gear 37%

Gift cards 33%

Formal/Fine china 28%

Electronics (stereo, television, camera, etc.) 19%

Furniture 17%

Yard/Lawn care/Patio items 16%

Sports/Outdoor gear 16%

Power tools 15%

Music, movies, books, games (DVDs, CDs, etc.) 10%

Personal care items (electric toothbrush, razor, etc.) 8%

Other 3%

Registry Items

Registry Items

kitchen items are most popular

Entertaining Style

The casual entertainer: A few good friends, lots of

good food, and a totally casual atmosphere—this is

my favorite way to entertain.

66%

The party planner: Oh, it's Tuesday? Let's have a

party! I love to entertain for any reason—or no reason

at all.

9%

The potluck entertainer: Come on over! Can you

bring an appetizer or dessert? (I'm a hostess who

knows how to delegate.)

8%

The holiday entertainer: The holidays totally inspire

me. I love opening my door to friends and family to

celebrate special occasions. Egg nog, anyone?

7%

The reluctant entertainer: Cooking, cleaning,

hosting–it's too much! But I'll gladly attend your party

and arrive with a thoughtful gift.

6%

The sophisticated entertainer: I like hosting a formal,

intimate gathering with close friends and family

(plus, I get to use my china).

3%

Type of Events Hosted

“All the Time / Frequently”

Family entertaining 32%

Outdoor/Cookouts 28%

Casual dinner parties 24%

Cocktails/Appetizers/Snacks 23%

Holiday entertaining 21%

Brunch 5%

Formal dinner parties 4%


couples like to keep it casual

Top 2 Box summary

36%

48%

49%

34%

46%

49%

32%

29%

42%

45%

28%

39%

42%

28%

40% 40%

Formal/Fine china Crystal/Stemware Table linens

2008 2009 2010 2011 2012 2013


the trend toward casual continues


43%

48%

Up to $2,000 18%

$2,001-$5,000 42%

$5,001-$10,000

28%

$10,001+ 12%

The Knot Market Intelligence Bridal Series: 2012 Registry Study 38 Base: Completed setting-up registry *Self-reported

Total Estimated Value of Items Across Registries*


the average registry is valued at $5,160 and 47% of items cost $50 or less

40%

• 40% of registries are valued at $5,000+

$25 or less 20%

$26-$50 27% $51-$100

30%

$101-$200 15%

$201-$400 5%

$401 or more 2%

47%

Average (%) Items in Price Range

• 42% of couples said the economy impacted registry decisions down from

45% in 2012, 46% in 2011, and 43% in 2010

39 Base: Married

When Bridal Gifts Were Received


At engagement

party 2%

At bridal shower

40%

At the wedding event

34%

Weeks prior to the wedding

event 18%

After the wedding

6%

52%

registry items account for 55% of gifts received, and 52% of gifts are received near the wedding date

Gifts from my registry

47%

Gift cards

from my registry

8%

Cash gifts 36%

Gifts not from my registry

6%

Gift cards not from my registry

3%

55%

Average (%) of Wedding Gifts that Came From:

40 Base: Married

Thinking Ahead to Anniversary, % of Gifts Expected to be...


Purchased by guests

50%

Completed/ purchased

by you/spouse

22%

Left unpurchased

28%

couples anticipate receiving half of what they register for

Received Gifts Purchased by a Group*

Yes, 1-3 gifts 53%

Yes, 4-6 gifts 11%

Yes, 7+ gifts 3%

No 30%

Not sure 3%

“Yes”

67%

• 67% of couples receive group gifts, the majority (53%) receive 1-3 group gifts

The Knot Market Intelligence Bridal Series: 2012 Registry Study 41 Base: Married

2013 2012 2011 2010 2009

Personal wedding website 71% 64% 64% 61% 53%

Bridal shower invitations 55% 59% 58% 58% 57%

Friends or family members 55% 59% 65% 66% 67%

My spouse and I told them 40% 48% 49% 48% 46%

Wedding invitations 32% 34% 28% 25% 25%

Save-the-Date announcement 16% N/A N/A N/A N/A

Social networking site 9% 10% 11% 12% 5%

5 Year Trends: Sources of Registry Information


more than 7 in 1o brides (71%) use personal wedding websites to convey registry information

• Use of wedding invitations to communicate registry information has also

increased in popularity over the past 5 years

registry wrap-up

The Knot Market Intelligence Bridal Series: 2012 Registry Study 43 Base: Married 43 Source: TKWN 2013 Bridal Registry Study 43

“I enjoyed my registry experience.”

Agree Completely : 55%

Agree Somewhat: 40%

Total Enjoyed: 95%

“During my wedding planning, I paid more attention than I normally do

to registry and product related advertising and promotions”

Agree Completely : 17%

Agree Somewhat: 36%

Total More Aware: 53%

for over half (53%) the registry experience raises awareness of relevant advertising • 95% of brides enjoyed their registry experience

44 Base: Married or engaged with registry *Married

a good registry experience can lead to a long relationship with a retailer


30%

24%

8%

45%

47%

20%

I chose my registry retailerbecause I was already a loyal

customer

My registry experience hasmade me a more loyal

customer*

I relied a lot on registryconsultants or in-store

personnel when making itemselections

Agree Completely Agree Somewhat

Thinking Specifically About Primary Registry:

74%

71%

28%

interactive check lists (38%) & user reviews (35%) could improve the registry process

45 45

Things That Would Improve the Registry Process


38%

35%

33%

26%

22%

17%

17%

10%

9%

2%

Interactive registry check-list that checks items off my 'musthave' list as I add items to my registry

User reviews on registry products

Ability to complete just 1 registry form online for all myregistries instead of filling it out separately at each store

Interactive quiz to generate registry recommendations suitedto my taste and lifestyle

Ability to import items onto my registry list from Pinterest

Inspiration from what other brides are registering for (e.g.styleboards, social shopping)

Pre-populated registry with top items I can modify and add to

More knowledgeable in-store staff

Inspiration and recommendations from experts andtrendsetters

Other

Almost 1 in 5 (17%) say

there is no need for

improvement… it’s fun & easy

1. Registries are still the norm—88% of brides establish one and register at an

average of 3 stores

2. While over half (51%) of registries begin in the store, that has decreased

significantly from 65% just a year ago

3. The use of universal registries continues to grow, but at a slower pace, up to

14% from 11% from 2012, 9% in 2011, and 5% in 2010

4. Honeymoon registries are also popular, with 17% of respondents using one up

from 13% in 2012

5. Smartphone ownership has risen to 94% from 85% in 2012, and over half use

them to manage their registries

6. Tablet ownership has skyrocketed to 66% from 45%, again with over half

using them for registry purposes

7. Bed Bath & Beyond, Target and Macy’s remain the top registry retailers

8. A large inventory of products is key to being considered a primary registry

9. Personal wedding websites are used most often by brides to convey registry

retailers to guests

10. A good registry experience can lead to a long term retail relationship


top 10 key takeaways

category highlights

fine china

• On average, they register for 10 place settings

49 Base: Registered/Plan to register for formal/fine china *Base: those who did NOT register for Fine China

Top 10 Fine China Brands

Lenox 29%

Mikasa 18%

Kate Spade 16%

Waterford 15%

Vera Wang 10%

Noritake 10%

Wedgwood 7%

Crate & Barrel 6%

Martha Stewart 5%

Lauren Ralph Lauren 3%


Extremely Important When

Selecting Fine China

Pattern/Design 80%

Color 63%

Durability 47%

Dishwasher-safe 31%

Long-term availability 29%

Price 26%

Brand 23%

Recommendation from

trusted source 20%

almost 3 in 10 (28%) register for fine china

• 45% of brides who did NOT register for fine china say “I don’t think I’ll use it/I don’t

host many formal dinner parties*

• 42% who did NOT register for fine china say “I’m not really that fancy”*

Base: Registered/Plan to register for formal/fine china

Design Attributes

Platinum Rim 36%

Patterned Band/Border 36%

All White/Cream 24%

Non-Floral Pattern 23%

Color Band/Border 17%

Textured 15%

Solid 10%

Floral Pattern 10%

Color 10%

Gold Rim 9%

Design Style/Pattern

Classic 49%

Traditional 28%

Modern 25%

Contemporary 19%

Vintage 12%

Retro 1%

Holiday 1%


classic, platinum rim, and patterned border designs remain popular

6 in 10 (61%) plan to use

their formal china just for

special occasions

casual china

• On average, they register for 9 place settings

• Pre-packaged place setting sets (42%) and individually packaged full

place settings (31%) are most commonly selected

• Color, durability, pattern and being dishwasher safe are important criteria

to 9 in 10

52 Base: Registered/Plan to register for casual china

Top 10 Casual China Brands

Bed, Bath & Beyond 28%

Lenox 19%

Crate & Barrel 18%

Target (Home Brand) 16%

Mikasa 15%

Martha Stewart 14%

Oneida 13%

Kate Spade 12%

Noritake 11%

Corelle 10%


2 in 3 register for casual china

The Knot Market Intelligence Bridal Series: 2012 Registry Study 53 Base: Registered/Plan to register for casual china

Design Attributes

Solid 36%

All White/Cream 34%

Color 27%

Color Band/Border 18%

Textured 13%

Patterned Band/Border 10%

Geometric Pattern 9%

Floral Pattern 6%

Other Pattern 6%

Design Style/Pattern

Modern 36%

Classic 32%

Contemporary 28%

Traditional 19%

Vintage 7%

Retro 3%


casual china is most often simple & modern

flatware

• 8 in 10 (79%) select stainless steel

• Average place settings:10

• Pre-packaged, multiple place settings are chosen by over 2 in 3 (68%)

• Style (92%), durability (89%) and being dishwasher safe (86%) are the

most important factors

55 Base: Registered/Plan to register for flatware

Top 10 Flatware Brands

Oneida 20%

Crate & Barrel 16%

Lenox 16%

Target 13%

Mikasa 11%

Kate Spade 8%

Zwilling J.A. Henckels 7%

Waterford 7%

Vera Wang 6%

Williams-Sonoma 6%


more than 2 in 3 (68%) register for flatware

cookware

• 9 in 10 (92%) say durability is most important and 8 in 10 say easy to clean

• More than 4 in 10 (43%) select both individual items and pre-packaged sets

• Non-stick (71%) and stainless (65%) are key materials

57 Base: Registered/Plan to register for cookware

Top 15 Cookware Brands

Calphalon 54%

Cuisinart 35%

Kitchen Aid 32%

Pyrex 24%

Le Creuset 18%

All Clad 13%

Corningware 12%

Farberware 10%

Hamilton Beach 9%

Martha Stewart 9%

Rachael Ray 8%

Food Network 7%

Emerilware 5%

Store Brand 5%

Anolon 5%

Top 12 Cookware Items

Frying Pan/Skillet 67%

Sauce Pan 56%

Sauté Pan 53%

Casserole Pan 50%

Roasting Pan 40%

Griddle/Grill Pan 39%

Stockpot 37%

Dutch Oven 35%

Soup Pot 35%

Wok/Stir Fry Pan 33%

Chef's Pan 24%

Double Boiler 15%


more than 8 in 10 (84%) register for cookware

electronics

• 20% would register at an electronics store if it was offered

59 Base: Registered/Plan to register for electronics

Why Registered for Electronics

We needed the items, and our registry was a

good opportunity to get them 53%

We wanted to include some 'fun' items for

friends to purchase 43%

My husband/fiancé wanted to register

for electronics 39%

We already had many of the household items

we needed, so we registered for more

non-traditional items

22%

We wanted to upgrade our electronics 22%


1 in 5 (19%) register for electronics

Top 10 Electronic Items

Stereo Equipment 25%

Digital Camera 24%

Television 21%

DVD or Blu-ray Player 20%

Video Game Console 12%

Video Camera 9%

Digital Picture Frame 8%

Computer 5%

MP3 Player/iPod 3%

E-Reader 3%

kitchen appliances

• 9 in 10 (90%) say durability is most important when selecting items

• Family and friends (65%) and consumer reviews (59%) are the most

important influencers

61 Base: Registered/Plan to register for kitchen appliances

Top 15 Kitchen Appliances

Blender 49%

Stand Mixer 48%

Food Processor 43%

Crock Pot 43%

Toaster 38%

Hand Mixer 37%

Coffee Machine 30%

Toaster Oven 29%

Griddle 27%

Waffle Iron 27%

SlowCooker 24%

Pod Coffee Maker 19%

Sandwich/Panini Grill 18%

Rice Cooker/Steamer 17%

Juicer 15%


85% register for kitchen appliances

home appliances

• Almost 9 in 10 (89%) say durability is most important when selecting items

The Knot Market Intelligence Bridal Series: 2012 Registry Study 63 Base: Registered/Plan to register for home appliances

2 in 3 (65%) register for home appliances

Home Appliances

Upright Vacuum 59%

Iron 39%

Hand Vacuum 27%

Garment Steamer 17%

Steam Cleaner 14%

Humidifier/Dehumidifier 9%

Fan 9%

Air Purifier 7%

Sewing Machine 3%

Space/Electric Heater 3%

Other 3%

Air Conditioner 1%


2013 Bridal Registry Study

Documents

2013 Bridal Registry Study - xoedge.com Registry Study_FINAL_sales.pdf · o Wedding date in 2013 or first half of ... TKWN 2013 Bridal Registry Study ... TKWN 2013 Bridal Registry