2013 AHP Mid-Atlantic Southeast Registration Brochure

AHP Mid-Atlantic and AHP Southeast

Conference

May 5–7, 2013 Asheville, NC

The Grove Park Inn

Major Gifts • Annual Giving

Physician Giving • Lifetime Giving

Capital Campaigns

Save $60Register by March 29!

Amplify your impact!Far-reaching tools and knowledge—close to home.

Learn from the field’s most respected experts, gain knowledge on today’s issues, and build relationships among a welcoming community of health care philanthropy professionals.

Register today!www.ahp.org/asheville2013

AHP Mid-Atlantic & AHP Southeast Conference

Amplify your impact!Learn from the best. Build and strengthen relationships.

Attend the 2013 AHP Mid-Atlantic and AHP Southeast Conference and you’ll enjoy and benefit from:

• An intimate setting.

• Networking galore.

• Lower, more reasonable travel costs.

• Inspiring and actionable ideas and strategies.

• Eligibility for more than 15 CFRE certification points.

Join us at the 2013 AHP Mid-Atlantic and AHP Southeast Conference as we delve into today’s most important and timely topics in health care philanthropy.

Learn from the best. Build and strengthen relationships. Amplify your impact.

For three exciting days, we invite you to join us in Asheville where the field’s most respected speakers and experts will focus on today’s most pressing topics. Strengthen your knowledge, relationships and career—while being part of the welcoming, change-creating community of health care philanthropy professionals.

At this small, focused gathering, you’ll get the benefit of collaboration and relationship building with likeminded philanthropists and health care fundraisers from your region—plus the ease of lessened travel time and costs.

We’ve got it all, so close to home:

• Learn from the best, with education sessions featuring the field’s top speakers, experts and practitioners.

• Discover strategies for raising funds now and into the future.

• Find out how to amplify the impact you have on the health and wellbeing of your community.

• Connect with colleagues in fundraising, development and advancement.

• Hear best practices and study the latest strategies in 60-minute “lecture and learn” breakout sessions and 90-minute interactive workshops.

Developed by and for health care fundraisers, the AHP Mid-Atlantic and AHP Southeast Conference is an education opportunity created with you in mind. No matter your specialty, you’ll walk away with up-to-date information on topics chosen specifically to advance your philanthropy program, your profession and your career.

It’s all happening in Asheville—won’t you join us?

Let’s amplify the possibilities and your impact.

Sign up today! www.ahp.org/asheville2013

Are you ready to:

• Amplify your impact on your community’s health?

• Walk away with tactics, tools and new approaches?

• Share ideas, successes and challenges with your peers?

• Tighten your focus and sharpen your skills?

An Outstanding Education Opportunity

What do attendees of AHP conferences value the most?

• The education.

• The opportunity to learn from experts and successful development professionals.

• The chance to discover how to raise funds and chart a course for hospital foundations and other health care organizations in today’s challenging economy.

“This is a great conference and well worth the money.”

•“The conference quality was exceptional.

I can’t comment highly enough on the quality!”•

“This was a fabulous conference, with truly outstanding educational opportunities.

I really appreciate it.”

2 0 1 3

Earn more than 15 CFRE points

by attending this conference!

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May 5–7, 2013 • Asheville, NC

Opening Keynote with George FlemingRadical Resilience: Four Keys to Thriving During Change & ChallengeMonday, May 6, 8:30 am–9:45 am

Our world and ways of doing business are changing daily in ways we’ve never seen before. In fact, change is the one constant upon which we can rely. Yet we often fear it, avoid it and fight it so that we don’t have to deal with it. We like to stick with the old model, the proven approach, but this often leads to stress, poor results and missed opportunities to innovate, evolve and grow. Daily evolution is essential in everything that you do.

In this inspirational, practical and light-hearted keynote, George Fleming helps to expand our thinking, interpretations and assumptions about change as well as use strategies, tools and humor to navigate more skillfully and more nimbly. In this keynote, you’ll:

• Learn to not only embrace change and challenge, but leverage it as opportunity to innovate and leap forward.

• Discover the key principles for becoming a change leader for you and your team.

• Develop a game-changing vision that eclipses any challenges you may encounter along the way.

• Learn how to bring creativity into all areas of your business: your thinking, relationships, culture and conversations.

Fleming is the founder of InsightAction and is an executive coach, consultant and trainer to several Fortune 500 companies. George began his career with General Electric before moving into marketing with several Fortune 500 firms including Hewlett-Packard, Amazon, and Lucent Technologies. In between, has also founded and directed nonprofit organizations. His current clients include Roche Pharmaceutical, RE/MAX, Genentech, PriceWaterhouseCoopers, Penn State University, Square D, United Way, CHRISTUS Health and Volvo.

Luncheon KeynoteRecognition, Power and Influence: How We Got It!Monday, May 6, 11:45 am–1:00 pmAHP Chair Bill Littlejohn, chief executive officer and senior vice president of Sharp HealthCare Foundation, and AHP President Bill McGinly discuss how they have achieved success and recognition from their health care organization’s CEOs, CFOs and boards. Discover the seven measures of success that every fundraiser in health care must know,

including the use of performance metrics and dashboards, and how to leverage your leadership including physicians. It is important not only to survive, but also to thrive in this changing environment. Be a part of the change and make a positive impact on your career, organization and industry.

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Time SessionSunday, May 58:00 am–4:00 pm Pre-Conference Sessions:

•AHP Primer•AHP Advanced Course

1:00 pm–5:00 pm Registration5:00 pm–6:00 pm Newcomer’s Networking Reception6:00 pm–7:30 pm Opening Reception with Exhibitors

Monday, May 67:30 am–8:30 am The New Era in Health Care Philanthropy: Regional Breakfasts8:00 am–4:30 pm Registration8:30 am–9:45 am Keynote Session: Radical Resilience with George Fleming9:45 am–10:15 am Break with Exhibitors10:15 am–11:15 am Concurrent Education Sessions11:15 am–11:45 am Break with Exhibitors11:45 am–1:00 pm Luncheon with Keynote: Recognition, Power, & Influence with Bill Littlejohn & Bill McGinly1:00 pm–1:30 pm Dessert with Exhibitors1:30 pm–2:30 pm Concurrent Education Sessions

2:30 pm–3:00 pm Break with Exhibitors3:00 pm–4:30 pm Interactive Workshop Sessions5:30 pm–9:00 pm Optional Networking Event: Wine Tour and Dinner at Antler Hill Village

Tuesday, May 78:00 am–12:00 pm Registration8:00 am–9:00 am Roundtable Discussion Groups9:15 am–10:45 am Interactive Workshop Sessions10:45 am–11:00 am Break11:00 am–12:00 pm Concurrent Education Sessions

Schedule at a Glance

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Conference SponsorsThe following organizations and companies have provided generous contributions in support of the 2013 AHP Mid-Atlantic and AHP Southeast Regional Conference. (As of 2/9/2013.)

Thanks to our overall conference sponsor

Conference Sponsors

American Fundraising Auctions

Chapters Health System, Inc.

Huntsville Hospital Foundation

Lancaster General Health Foundation

Orlando Health Foundation

Pride Philanthropy

Telecomp

Third Sector Strategy

Thompson & Associates

Sponsorship opportunities are still available. Your organization can gain increased visibility by sponsoring a conference track or event. Please contact [email protected] if you are interested in becoming a sponsor.

Conference ExhibitorsSupport the vendors and consultants that support you!The latest products and services to raise your development program to new levels of success will be on display in the Exhibit Hall. Stop in during the opening reception or one of the conference breaks to discuss opportunities to collaborate with our exhibitors.

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Pre-Conference WorkshopsSunday, May 5, 8:00 am–4:00 pm

AHP Development Primer: A Workshop on the Fundamentals of Health Care Development

Registration FeeEarly Registration Regular Registration

AHP members $295 $345

Non-member $395 $445

This fast-paced one-day fundamental workshop focuses on the basic elements of health care philanthropy and the role of development in a health care organization. The workshop reviews major areas of health care development including: major, planned, and annual giving; capital campaigns; policies; finance; marketing; and many others. AHP Development Primer is highly recommended for those who are new or have less than three years in health care, support staff and board members who need to understand the elements of health care development. The course fee includes the all-day workshop, AHP Primer CD with “how to” examples (a valuable reference tool for every development officer) and continental breakfast and lunch.

Amy S. Dorrill, MBA, FAHP, CFREAssociate Dean of Development & Alumni RelationsNell Hodgson School of Nursing—Emory UniversityAtlanta, GA

Jeffrey A. Lea, FAHP, CFREUnionville, TN

Sunday, May 5, 8:00 am–4:00 pm

AHP Advanced Course in Health Care Fundraising

Registration FeeEarly Registration Regular Registration

AHP members $375 $425

Non-member $475 $525

The AHP Advanced Course is an intensive one-day program providing a quick and comprehensive overview of fundraising principles for health care development professionals with five or more years of field experience. The course content is organized around the CFRE exam and can assist development professionals in preparing for the CFRE or FAHP examinations. Participants review the core competencies outlined in the CFRE knowledge areas. The course fee includes the all-day workshop, workbook and continental breakfast and lunch.

Julie E. Cox, FAHP, CFREVice President of DevelopmentLifeBridge HealthBaltimore, MD

Theresa M. Law, J.D., CFREExecutive Director, PhilanthropyWellspan HealthYork, PA

Richard P. Bragga, J.D., CFRE, FAHPSenior ConsultantCorporate DevelopMintRichmond, VA

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Conference ScheduleMonday, May 67:30 am–8:30 am The New Era in Health Care Philanthropy: Regional Breakfasts

8:30 am–9:45 am Keynote Session: Radical Resilience with George Fleming

9:45 am–10:15 am Break with Exhibitors

10:15 am–11:15 am Concurrent Education Sessions

10:15 am–11:15 am

Zero to $3.8 Million in Charitable Estate Planning in Just Eight Months!An effective charitable estate planning process is paramount to leaping your fundraising program forward. By effectively engaging your community in long-term support of your organization, you can exponentially grow fundraising revenues. This workshop will discuss how WellStar took a donor-centered approach to planned giving, partnering with charitable estate experts to redirect tax dollars to local charities, resulting in $3.8 million in charitable estate planning in just eight months! Learn how to find donors in your database, volunteers in your organization and key community leaders that make good prospects.

Presenters:Tracey Bridges Atwater, MBA, CFREPresidentWellStar FoundationAtlanta, GA

Ron Smith, Jr., FCEPExecutive Vice PresidentThompson & AssociatesBrentwood, TN

The Power of MetricsIncrease Your Results Now!In an era of increasing reliance on major gifts, annual giving programs can provide not only operating support but perhaps more importantly, cultivation, stewardship and identification of leadership prospects. This workshop is loaded with specific tools and techniques for increasing the number of donors, increasing the average gift and uncovering major gift potential.

Presenter:Kathleen E. Pavelka, CFREPresidentTelecomp Inc.Rochester, NY

Understanding the Psychological Factors Underlying Support for Health Care NonprofitsExpert fundraisers are skilled psychological profilers. Whether soliciting a planned or major gift, strategizing direct mail or addressing a group of board members, we must be aware of the distinctive, powerful, complex psychological factors influencing health care philanthropy. In this workshop, findings from neuroscience and psychology will be presented and insight given from 27 years of experience as a fundraising consultant to 239 health care organizations. The unique emotional and psychological nature of hospice fundraising also will be discussed.

Presenters:Connie BoydDirect Mail Fundraising Copywriter/

ConsultantIdeaMail DirectDenver, CO

Denise M. Pope, CFREExecutive Vice President/Chief

Philanthropy OfficerTidewell HospiceSarasota, FL

The Recruitment and Retention of the Staff Development TeamThe recruitment and retention of development professionals is key to building a cohesive and effective fundraising program. Donors appreciate these long term relationships which then can lead to significantly improved fundraising results. In this session, participants will hear best practices of how one foundation has successfully built and maintained the core leadership of its development team.

Presenter:John W. Bozard, CFREPresidentOrlando Health Foundation and

Arnold Palmer Medical CenterOrlando, FL

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Conference ScheduleMonday, May 6 continued

11:15 am–11:45 am Break with Exhibitors

11:45 am–1:00 pm Luncheon with Keynote: Recognition, Power, & Influence with Bill Littlejohn & Bill McGinly

1:00 pm–1:30 pm Dessert with Exhibitors

1:30 pm–2:30 pm Concurrent Education Sessions

1:30 pm–2:30 pm

Accelerating Major GiftsFresh Tools and Techniques Learned from the Private SectorIn this workshop, fresh and effective techniques adapted from best practices in the private sector will be shared. These methods can help improve major gift results by helping allocate time and resources to your best prospects, timing donor contacts for meaningful moves towards gifts, crafting powerful proposals and effectively involving board members. These tested approaches were developed with a foundation board member who was a top sales and marketing executive with a major U.S. high-tech corporation.

Presenters:Alice Beddingfield MossFoundation Executive DirectorBeaufort Memorial Hospice

FoundationBeaufort, SC

Ann Thompson-Haas, FAHPPrincipal & Senior ConsultantLarkwood Consulting, LLCOakland, CA

Strategy and Action Plans for Social Media SuccessThe Arnold Palmer Medical Center Foundation is an accomplished, integrated and sophisticated program associated with a social media fundraising campaign that is seeing outstanding results. The organization has successfully bridged the gap between marketing and fundraising and has built a thriving online community through the newfound synergy. The online community consists of Facebook communities with a combined total of more than 60,000 fans, 2 hospital blogs, multiple twitter feeds and YouTube channels. With these collective efforts, milestones that seemed impossible a few years ago have been reached. Learn how the Arnold Palmer Medical Center Foundation addressed gaps in marketing and fundraising. This workshop also will offer actionable ideas and strategies to those looking to develop a more sophisticated online approach.

Presenter:Michael J. SchmidtDirector, Digital Media &

PhilanthropyArnold Palmer Medical CenterOrlando, FL

Evaluating Effectiveness and Maximizing Benefits from Special EventsIn this workshop, two experienced development professionals will discuss the overall benefits that can be derived from events, the multiple objectives of good events and how to conduct a realistic, comprehensive cost benefit analysis of existing or prospective events.

Presenters:James DeLauro, Ph.D.PrincipalDeLauro & Associates ConsultingSan Diego, CA

Penny P. Cowden, MPA, FAHP, CFREVice President/Chief Development

OfficerCaroMont HealthGastonia, NC

The Culture Club: Practical Tools for Building a Culture of PhilanthropyYou know you need one, but who has time to lead a culture change across a complex healthcare setting? You do! Learn how Martin Health Foundation drove a total culture transformation at their community hospital system through a series of small steps from the bottom up and the top down. We’ll discuss ideas for engaging staff in referring potential donors, recognizing the assists, empowering the development team to cultivate key players, and getting genuine buy-in from those who have the most influence on your patients and future donors. You will come away with practical, low-cost (and no-cost) tactics you can implement today to start changing the heart of your organization.

Presenter:Kelly Madden DeGregorio, CFREAssistant Vice PresidentMartin Health FoundationStuart, FL

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Conference ScheduleMonday, May 6 continued

2:30 pm–3:00 pm Break with Exhibitors

3:00 pm–4:30 pm Interactive Workshop Sessions

3:00 pm–4:30 pm

Boardroom RevolutionIt’s Time to Radically Change the Board ExperienceIf your board could benefit from more energy, enthusiasm and engagement in advancing philanthropy, this workshop is for you! Learn insights and tools to drive greater effectiveness with your best allies. Explore best practices in better board management and examples from organizations that have effectively engaged their own boards for greater impact. This workshop will address specific and leveraged opportunities to enhance board governance, processes to recruit and orient better board members and clear, specific ways to confront the typical pitfalls of board leadership. Also learn straightforward, no-nonsense tools to get your board more active in “asking” with confidence and conviction to advance your mission. Create a more meaningful and impactful board experience to optimize the performance of your development program.

Presenters:Betsy Chapin Taylor, FAHP, CFREPrincipalThird Sector StrategyLookout Mountain, TN

Jimmy KimbellDirector of DevelopmentAnMed Health FoundationAnderson, SC

You, Me and a Doc Makes ThreeBridging the Gap between Grateful Patients, Physicians and FundraisersDo you find your physicians to be difficult, impossible to schedule and not interested in philanthropy? “You, Me and a Doc Makes Three” will help you understand physician partners, so you can strengthen your relationship and maximize grateful patient fundraising potential. This workshop will examine the physician’s perspective on fundraising and how it’s not as straightforward as perceived. Physicians have other influences that affect their ability to engage in a fundraising program, from ethical concerns to not having a free hour in the day. Learn helpful tips and tricks for getting doctors on your side! Review a grateful patient case scenario with the group, delve into the new HIPAA regulation updates and how those affect fundraising and, last but certainly not least, walk away with an executable plan to implement.

Presenter:Kelsy C. Hill PolifkaSenior DirectorCCSBaltimore, MD

Evaluating the Past, Charting the FutureWhy Fundraising Assessments are Important to Regional Medical CentersHow do you ensure your foundation’s mission will be relevant in the future? For regional medical centers in rural areas like Sidney, Montana, servicing a county of 9,000 residents, how do you keep on the cutting edge of fundraising? Our CEO is willing to invest in more staffing if we can prove ROI. Our board needed a new perspective on their role in raising funds. This workshop will discuss our assessment, why we found the results energizing and motivating and how fundraising assessments can change your future.

Presenters:Thomas D. WilsonVice President & Western Regional

ManagerCampbell & CompanyPortland, OR

Staci MillerExecutive DirectorFoundation for Community CareSidney, MT

Multi-Channel AcquisitionThis session will explore creative ways to reach out to individuals, corporate, foundations and community organizations who you don’t have traditional patient relationships with to educate and engage them in some way with your hospital. We will share best practices in a multi-hospital health system in Baltimore primarily focused on engaging prospects to fill the major gift pipeline. Session participants will be encouraged to share their successes and challenges to enhance the group discussion and opportunities to learn.

Presenter:Julie E. Cox, FAHP, CFREVice President of DevelopmentLifeBridge HealthBaltimore, MD

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Conference ScheduleTuesday, May 78:00 am–9:00 am Roundtable Discussion Groups

9:15 am–10:45 am Interactive Workshops

9:15 am–10:45 am

How to Engage Physicians as Champions for PhilanthropyBased on proven strategies, this workshop will demonstrate how to identify, recruit and train physicians to be your champions in philanthropy. Learn how to operationalize a process that results in 50 grateful patient referrals per doctor per year.

Presenters:Chad M. GobelPartnerGobel Philanthropy GroupRochester, NY

Bruce A. Bartoo, CFRESenior Vice President, PhilanthropyMedStar HealthColumbia, MD

Mergers, Acquisitions and AffiliationsThe Impact on Fundraising and Public Relations ProgramsIn an era of health care reform, this presentation will address the challenges and opportunities associated with today’s dynamic and uncertain environment for hospitals and health care systems. Whether planning for your next capital campaign or striving to enhance your annual fund, learn how one hospital foundation successfully managed the transition into a new health system, while maintaining its mission and focus on securing philanthropic support from the community.

Presenters:Allen J. O’KeefeSenior Vice President and Managing DirectorGhiorsi & Sorrenti Inc.Wyckoff, NJ

Denise PotterVice President, Foundation,

Public Relations & MarketingHigh Point Regional Health SystemHigh Point, NC

Characteristics of High-Performing Programs and PeopleThe expectations of health care philanthropy have dramatically changed. With strategic institutional alignment, comprehensive programs with multiple initiatives and higher expectations, philanthropy professionals need to be up to the task. This session will provide perspective on the professional requirements for high-performance, the use of performance metrics and benchmarks, designing effective programs in a complex health care setting and developing relationships with institutional allies and leaders.

Presenter:William S. LittlejohnCEO and Senior Vice PresidentSharp HealthCare FoundationSan Diego, CA

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Conference ScheduleTuesday, May 7 continued

10:45 am–11:00 am Break

11:00 am–12:00 pm Concurrent Education Sessions

11:00 am–12:00 pm

McLeod AngelsWomen and PhilanthropyIf you are looking for a new, fun and unique way to educate women on health care issues and engage them in supporting the needs of your health care system, this is for you! This workshop will review McLeod Angels, a very successful “Women and Philanthropy” group that provides tons of fun, fellowship and fulfilment through networking and educational opportunities, while developing the group’s knowledge of the impact of philanthropy on health care.

Presenters:Jill M. BramblettExecutive DirectorMcLeod Health FoundationFlorence, SC

Roxanna TinsleyDevelopment OfficerMcLeod Health FoundationFlorence, SC

The Future of Health Care PhilanthropyIn the ever changing world of health care, every development professional needs to have and eye to the future in order to reach organizational goals. It’s important to take a strategic look at health care reform, industry standards, ACO’s and trends in the industry and their implications for fundraising. Join colleagues for a strategic conversation about priorities and planning for the future in health care philanthropy.

Presenter:William C. McGinly, Ph.D., CAEPresident, CEOAssociation for Healthcare PhilanthropyFalls Church, VA

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General Sessions, Special Events & NetworkingNewcomer’s ReceptionSunday, May 5, 5:00 pm–6:00 pmIs this your first time attending the AHP Mid-Atlantic and AHP Southeast Conference? Are you a new member of AHP? This reception rolls out the official welcome mat for you. Be sure to attend this casual gathering for an opportunity to meet colleagues, learn about AHP and receive tips for getting the most out of the conference. All are welcome!

Opening Reception with ExhibitorsSunday, May 5, 6:00 pm–7:30 pmJump-start your conference experience at our opening reception in the Exhibit Hall. Eat, drink, and mingle with old and new friends, and learn about the latest products and services from exhibitors.

The New Era in Health Care Philanthropy: Regional BreakfastsMonday, May 6, 7:30 am–8:30 amNetwork with colleagues and hear AHP leadership share information about trends in health care philanthropy over breakfast.

Roundtable Discussions BreakfastTuesday, May 7, 8:00 am–9:00 am

Looking for ideas and solutions? Join your peers for breakfast in an engaging exchange around a significant health care fundraising topic. Sign up at the registration desk to participate in a discussion group that best suits your interests and needs. Information on topics and facilitators will be available on-site at the conference.

Join us at the 2013 AHP Mid-Atlantic and AHP Southeast Conference as we delve into today’s most important and timely topics in health care philanthropy.

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Optional Special EventsChoose One or Both Optional Events! Winery Tour & TastingMonday, May 6 at the Biltmore Estate5:30 pm–7:00 pmJoin us for a private, behind the scenes guided tour of the Biltmore Winery on the estate of George Vanderbilt’s famous Biltmore House and Gardens. While there, you and other AHP wine enthusiasts and guests will be treated to a tasting of several delicious wines. Take advantage of this unique opportunity at one of America’s finest and most historic landmarks. Transportation to this event is included.

Dinner at the Barn in Antler Hill VillageMonday, May 6 at the Biltmore Estate7:00 pmJoin your new and old friends for a fabulous dinner at the Antler Hill Barn on the Biltmore Estate. The Barn in Antler Hill Village, designed in 1900 by Biltmore architect Richard Howland Hunt, was the hub of the estate agriculture operations. A dairy, a garden, and sheep, poultry, and pig farms produced food for the Vanderbilt’s and their guests. Antler Hill Barn stabled workhorses and mules, stored feed and farm equipment, and housed a blacksmith’s forge and repair shop. Now, the Barn with its grassy courtyards is more elegant than any barn you’ve ever seen. Nestled beneath a forested hillside and overlooking fields sweeping down to the French Broad River, this setting mixes rustic architecture with pristine open spaces, and Appalachian atmosphere with upscale touches. Dinner includes country-style BBQ fare, non-alcoholic beverages and transportation. Cash bar will be available.

A winery tour, tasting, and a dinner of Southern and Appalachian specialties are sure to be highlights of your visit to Asheville and the Blue Ridge Mountains. Visit www.biltmore.com for more information on the estate.

Important DetailsPlease note that there is a separate registration fee for these events. You may choose to go to one or both events. Each is priced separately. Tickets must be purchased in advance for each event; you are welcome to choose one or both options. Attendance is limited and non-refundable tickets are sold on a first-paid, first-reserved basis by April 19. Tickets are $35 per adult for the wine tasting and $85 for the dinner; tickets can be purchased for attendees and guests. Please use the online or printed conference registration form to purchase tickets. Transportation to and from the Biltmore property is included in the ticket costs.

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Welcome to Asheville!Asheville is that type of unique, special place that lingers sweetly in your mind and memories for years to come. The city’s rich architectural legacy with its mix of Art Deco, Beaux Arts and Neoclassical styles is the perfect retro-urban backdrop to the edgy energy that emanates from the locally-owned shops and art galleries, distinctive restaurants and exciting entertainment venues. Known as an art colony, a healing resort and a home to notable luminaries, statesmen and bohemians, Asheville is one of the most welcoming, vibrant cities in America.

This thriving mountain city features a funky and eclectic downtown, 30-plus art galleries, a burgeoning culinary scene, thriving live music venues and, of course, the awe-inspiring scenery of the Blue Ridge Mountains.

Asheville is the ultimate playground, with a wide diversity of outdoor adventures and the ideal destination for an active and healthy getaway. Plan ahead to enjoy all the city has to offer. Visit www.exploreasheville.com to review restaurants and attractions.

Asheville is the ultimate playground, with a wide diversity of outdoor adventures and the ideal destination for an active and healthy getaway.

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Hotel & Travel InformationThe Grove Park InnThe conference hotel, The Grove Park Inn, is a four-diamond property overlooking Asheville’s skyline and the Blue Ridge Mountains. Built in 1913, the inn is on the National Register of Historic Places and a member of Historic Hotels of America and among Travel + Leisure’s Top five spa resorts in the nation. Amenities include a $50 million world-class spa, award winning fine dining, Donald Ross golf course, tennis, swimming, sports complex, retail shops, nightly entertainment and children’s programs. The hotel is located at 290 Macon Avenue, Asheville, NC. Additional information is available online at www.groveparkinn.com.

Hotel ReservationsThe Grove Park Inn is offering AHP conference attendees a special rate of $179 plus a $10 resort fee for single/double occupancy, which includes complimentary wireless Internet in the sleeping rooms. Call the hotel at 1-800-438-5800 or go to www.groveparkinn.com to make your room reservations. Be sure to identify yourself as an Association for Healthcare Philanthropy conference attendee, or by entering the identification code GRP1006234. The deadline for this special conference rate is Friday, March 15, 2013. Reservations made after this date will be on a space and rate available basis. Please remember there are limited rooms available at the discounted rate; make your reservation early to avoid disappointment. AHP cannot guarantee rooms will be available once the reserved block of rooms is taken. The hotel check-in time is 4:00 pm and check-out is 11:00 am.

Conference AttireThe conference attire is business casual. Consider bringing a jacket or light sweater since temperatures can fluctuate in the meeting rooms.

WeatherThe average day temperature for Asheville in May is 75°F and in the evenings is 53°F.

Airport InformationThe closest airport is the Asheville Regional Airport, which is 17 miles/20 minutes away from the conference hotel. The one-way taxi fare is approximately $45. For more information on transportation options, visit www.flyavl.com.

Hotel ParkingValet parking for day use is $10 and overnight parking is $20 per night. Garage parking is available in both wings of the conference hotel at $5 for the 1st hour and $2 each additional hour (max of $22 per day).

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Conference CommitteeAHP extends appreciation to the dedicated members who volunteered their time and expertise to assist in the coordination of this event.

Averitt EnnisConference ChairFoundation Vice President, Planning &

Special GiftsOrlando Health FoundationOrlando, FL

Heather A. Wilson, MSW, CFREConference ChairExecutive DirectorFoundation of the Pennsylvania

Medical SocietyHarrisburg, PA

Crystal Barnes Maynard, FAHP, CFREEducation Committee MemberSenior Executive CounselGhiorsi & Sorrenti IncWyckoff, NJ

Candace C. Burnett, CFRESponsorship ChairPresidentHuntsville Hospital FoundationHuntsville, AL

Amy S. Dorrill, MBA, FAHP, CFREPrimer ChairAssociate Dean of Development &

Alumni RelationsNell Hodgson School of Nursing

—Emory UniversityAtlanta, GA

Heather HuEducation Committee MemberAssociateDeLauro & AssociatesMechanicsburg, PA

Bonnie Jess Lopane, CFREEducation Committee MemberVice President Development &

Community RelationsHospice & Community CareLancaster, PA

Sharon A. Jones, FAHP, CFRESponsorship ChairVice President DevelopmentChapters Health SystemsTemple Terrace, FL

Marjorie LambersonEducation Committee MemberDirector of PhilanthropyFoundation of the Pennsylvania

Medical SocietyHarrisburg, PA

Theresa M. Law, J.D., CFRERegional DirectorExecutive Director, PhilanthropyWellspan HealthYork, PA

Jeffrey A. Lea, FAHP, CFREPrimer Chair/Regional DirectorUnionville, TN

Ashley NallEducation Committee MemberDevelopment OfficerBayfront Health FoundationSaint Petersburg, FL

Kathleen E. Pavelka, CFRESponsorship ChairPresidentTelecomp, IncRochester, NY

Berkley M. SummerlinEducation Committee MemberDevelopment AssociateProvidence Health FoundationWashington, DC

Betsy Chapin Taylor, FAHP, CFREEducation Committee MemberPrincipalThird Sector StrategyLookout Mountain, TN

Bruce D. ThorsenHospitality ChairPresident & CEOMission Healthcare Foundation, IncAsheville, NC

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AHP PublicationsAvailable for Purchase Online or at Registration at the Conference

Must Have Resources!

ahp research to practice guide

Fundraising Under HIPAA

Practical guidelines for U.S. health care development professionals on how to achieve fundraising success while staying in compliance with the Health Insurance Portability and Accountability Act.

Partial funding for this guide provided through the generous support of the AHP Foundation.

for Reporting and Communicating Effectiveness in Health Care Philanthropy

AHP Standards Manual

www.ahp.org/pubs

AHP Standards Manual for Reporting and Communicating Effectiveness in Health Care PhilanthropyThe AHP Standards Manual provides health care philanthropy industry standards from a trusted source. This guide contains peer-established definitions and consistent rules for industry reporting. Discover a better way to communicate philanthropic impact to your boards, executive teams, donors and the public!

Fundraising Under HIPAA AHP Research to Practice GuideAHP’s Research to Practice Guide provides practical guidelines for U.S. development professionals for achieving success while staying in HIPAA compliance.

Updated according to modifications to the rule released January 25, 2013 and effective on March 26, 2013.

Healthcare Philanthropy —Advance Charitable Giving to Your Organization’s Mission This book, co-published with ACHE, emphasizes the role of executives in philanthropy efforts and provides tips for involving physicians. Learn how to engage your board members, physician leaders, and how to leverage your institution’s CEO in philanthropy. Limited quantities. Available while supplies last.

Updated

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Registration InformationThank you for your interest in attending the 2013 AHP Mid-Atlantic and AHP Southeast Conference. If you have any questions about the registration process or options, please contact AHP at 703.532.6243 or via email at [email protected]. The most up-to-date conference information is online at www.ahp.org/asheville2013.

Please see page 15 for information about hotel and travel.

Full or Single-Day RegistrationsGet the most out of this educational opportunity with a full conference registration. If you can only make it for one day, a single-day registration option also is available.

• Full conference registration—includes all educational sessions, the opening reception, breakfast and luncheon on Monday, and continental breakfast on Tuesday.

• Single-day registration—includes the educational sessions and scheduled meals for the selected day only. Tickets for meals on other days may be purchased separately.

Pre-Conference WorkshopsYou also may choose to attend one of two all-day pre-conference workshops, “AHP Development Primer” or “AHP Advanced Course.” The pre-conference workshops require a separate registration fee, which is not included in the full conference registration fee.

Early Registration DiscountSave $60 when you register for this conference by the early registration deadline! Your registration and payment must be postmarked or received online by Friday, March 29, 2013. Mailed or faxed registrations cannot be processed without payment.

Executive DiscountTo encourage hospital executives and board members to attend AHP conferences with their development staff, AHP offers an executive discount. The CEO, president or executive director of a hospital (not foundation), or a hospital trustee or volunteer, may attend this conference with an AHP member from the same organization at the AHP member rate. (Note: This offer is not available to development staff. Please fax or mail the registration form to receive the executive discount.)

Registration Fees • Development Professional Registration—The lowest registration fees are available to development professionals who are actively working for a hospital, hospice, foundation or other health care development organization. These fees are not available to consultants.

• Consultant Registration (non-exhibiting)—These fees are for consultants and vendors who will attend the conference but will not be exhibiting. Individuals or organizations paying this fee may not display marketing materials or job postings at the conference. The fee includes registration for one person, one set of meals, name listing in the conference attendee list and one on-site registration list.

• Exhibitor Registration—Exhibiting organizations do not need to submit the attached registration form. To exhibit at this conference, please download an exhibitor registration form at www.ahp.org or call 703.532.6243. Also inquire about conference sponsorship and advertising opportunities.

CancellationsAll cancellation requests must be submitted in writing to [email protected] by April 19, 2013. AHP will refund your payment less an administrative fee ($50 for full registrants; $25 for single day registrants and pre-conference workshops). No refunds will be made after April 19, 2013.

Confirmation InformationYou will receive a confirmation email and other helpful information after we receive your registration payment. You also will receive an email one week prior to the conference with reminders and information. An exhibitor and room location guide will be available on-site.

HandoutsSession materials submitted by conference speakers will be available for downloading from the AHP website beginning April 29, 2013.

Guest TicketsGuest meal tickets are available for the opening reception and other scheduled meal events. Tickets for guests may be purchased before the conference or on-site at the registration desk.

MiscellaneousPhotographs and video are taken during the conference and may be used in AHP’s future promotional materials and/or on our website. If you do not want your image used, please contact AHP.

Registration for the 2013 AHP Mid-Atlantic and AHP Southeast Conference

!

Attendee Information

Name

Name on badge

Title

Organization

Address

City Prov/State Postal Code/Zip

Phone

Email*

*Email addresses are required for registration, but not published or distributed.

Registration NotesPlease check here if:

You require special assistance or have special dietary needs. Please email information to [email protected].

You are a first-time attendee to this conference or a new member of AHP.

You are a hospital executive attending with an AHP member and qualify for the executive discount. (See page 18 for criteria.) Please list the name of the AHP member with whom you will be attending:

_________________________________________________________________

How did you hear about this event?Please check one:

Mail Email Colleague Website

Social networking site Other/Source Code _____________________

Payment Method My check is attached, made payable to the Association for Healthcare

Philanthropy. (U.S. funds only.) Please charge my: VISA MASTERCARD AMEX

Total amount due:

Name (as it appears on card)

Card number

Expiration date CVC security code

Signature

Registration forms will not be processed without payment. To mail, fax or email a scanned copy of your registration, send this form and payment information to:

Association for Healthcare Philanthropy 313 Park Ave., Suite 400 Falls Church, VA 22046 Fax: 703.532.7170 Email: [email protected] Phone: 703.532.6243

All cancellation requests must be submitted to [email protected] by April 19, 2013. After April 19,2013 no refunds will be made.

Registration FeesEarly Registration postmarked by 3/29/13

Regular Registrationpostmarked after 3/29/13

Pre-Conference WorkshopsAHP Development Primer • Sunday, May 5AHP member $295 $345Non-member $395 $445AHP Advanced Course • Sunday, May 5AHP member $375 $425Non-member $475 $525

Development Professional RegistrationFull Conference: Sunday, May 5 thru Tuesday, May 7AHP member $435 $495Non-member $535 $595Single Day: Monday, May 6 or Tuesday, May 7AHP member $250 $320Non-member $350 $420

Consultant Registration (Non-Exhibiting)Full Conference: Sunday, May 5 thru Tuesday, May 7AHP member $525 $595Non-member $625 $695Single Day: Monday, May 6 or Tuesday, May 7AHP member $350 $425Non-member $450 $525* The prices above are for consultants and vendors attending the conference, but not exhibiting. See page 18 for full explanation of policy.

Special Event FeesOptional Networking Event: Please note that you may choose one or both events. The fees are separate. You are not required to attend both.

Winery Tour & Tasting /Biltmore Estate (Monday, May 6) Adult $35 # of tickets: _______

Optional Networking Event: Dinner at The Barn in Antler Hill Village/Biltmore Estate (Monday, May 6)

Adult $85 # of tickets: _______Limited availability. Tickets must be purchased in advance and are non-refundable. Reservation deadline for optional special events is April 19.

May 5–7, 2013 PDF Registration Form www.ahp.org/asheville2013

Association for Healthcare Philanthropy 313 Park Avenue, Suite 400 Falls Church, VA 22046

www.ahp.org

Amplify your impact!

2013 AHP Mid-Atlantic and AHP Southeast Conference

May 5–7 Asheville, NC

The Grove Park Inn

Register Today!

www.ahp.org/asheville2013

Save $60Register by March 29!

Presorted First ClassUS Postage

P A I DPermit #519Dulles, VA

Documents

2013 AHP Mid-Atlantic Southeast Registration Brochure