ABOUT TWO ONE TWO

TWO ONE TWO DESIGN is a full service architecture and interior design firm that creates environments for a wide range of clients in the U.S. and abroad. We collaborate with commercial, retail and hospitality companies to construct projects on any scale, specializing in developing solutions particular to the challenges of each project. While we value design that is emotionally engaging, we understand that it needs to be economically and physically efficient. We also believe that design is only the beginning, and devote considerable time and attention to ensuring that projects are properly phased and coordinated with respect to schedule and budget. By working on projects around the world, TWO ONE TWO DESIGN has gained the expertise essential to maintaining a budget and executing a project on time.

GREG ANDERSON, Founder and President of TWO ONE TWO DESIGN, was raised in a construction family, educated as an architect, and worked extensively in design and construction businesses. He brings with him over 20 years of architecture and construction experience. He has previously held management positions of real estate, design, and construction for international high-end fashion companies including Gucci, Kenneth Cole Productions and Ermenegildo Zegna. After spending over a decade on the client side, Greg created TWO ONE TWO DESIGN to provide environmental branding, interior design and architectural services. Having designed and constructed in excess of 500 projects, he has enabled his clients to access one source for creating, planning and building their space, whether it is simply updating a brand identity, locating and building a flagship location, or launching an international rollout. Greg oversees TWO ONE TWO DESIGN’s initiatives related to design, client development and strategic growth.

MARIO PEREZ, Senior Project Manager, with a master in Architecture & Urban Planning and a LEED certification in commercial projects, brings 19 years of high end retail, commercial, residential, corporate and hospitality experience to TWO ONE TWO DESIGN. He has spearheaded the design, management and execution of hundreds of high end commercial and retail projects in North and South America maintaining a direct communication with client and consultants in order to provide the best quality and highest level of results. Mario leads a team of designers and architects in the design, planning, development/production and management of architectural projects across US and abroad thorough all phases and varying in scope.

JUAN BARRAZA, Senior Project Manager, brings 13 years of retail and commercial experience to TWO ONE TWO DESIGN. He has spearheaded the management and execution of hundreds of projects in North America, and has successfully coordinated with international designers both domestic and internationally. Juan leads a team of designers and architects and prides himself on his technical knowledge and building relationships, maintaining communication, and ensuring the highest level of quality.

ZACHARY GIDDICH, R.A., AIA, Senior Project Architect, Registered Architect in New York and New Jersey, NCARB Certified Architect and member of the American Institute of Architects. Zachary brings 10 years of retail, restaurant, institutional, commercial and residential experience to TWO ONE TWO DESIGN. His diverse project management and architectural experience ranges throughout North America. He has coordinated the collaboration of designers and engineers both domestically and internationally. In addition, Zachary has been the architect for various multimillion dollar retail and residential projects. Currently, Zachary leads a team of designers and project architects

THE TEAM

ABOUT INSITE

INSITE DEVELOPMENT As project managers, we are experts at organizing and directing people and supplies, proactively managing costs, and finding effective, creative solutions to situations that arise. We determine and implement the exact needs of our clients and provide the crucial link between the client, broker, designer, architect, contractor, and all third parties throughout the lifecycle of the project.

GREGORY ANDERSON, Founder and President of InSite Development, has over 20 years of real estate, architecture and construction experience. He has previously held executive positions of real estate and design for high-end fashion companies including Gucci, Kenneth Cole Productions, and Ermenegildo Zegna, constructiong over 500 projects. After spending a decade on the client side, Greg created InSite Development in order to provide his knowledge and experience to other expanding firms. He created a single source for clients to access a variety of services within one team. With international experience and resources InSite stands to be a leader in commercial project management.

MO HASSANKHANI, Vice President and Director of Cost Control, Mo Hassankhani grew up in a construction family and has over 20 years of construc-tion experience. He has extensive experience in core and shell, corporate interior and retail construction. He started his career in the core and shell construction industry working on high-end hotels, mid-rise high-end residential towers, prestigious universities, and movie theaters amongst other out of ground projects. These include The Tribecca Gran Hotel, The Soho Grand Hotel, major renovations to The Hilton Hotel, NYC, 53 North Moore Street Tower, NYU Kimmel Student Center, Teachers College at Columbia University, Multiplex Cinemas in Queens and Edgewater, NJ amongst many other proj-ects. Throughout his core and shell career, Mo developed his expertise in estimating and cost management in conjunction to fast track project schedul-ing. After spending 10 years in the core and shell industry, he decided to venture into the interior construction industry bringing his vast knowledge of estimating, project management and scheduling. Within the last 10 years in the interior industry, Mo has held executive positions at national con-struction firms. He has been credited with opening offices in Los Angeles and New York. His knowledge and experience has enabled him to work with some of the finest retailers and fortune 500 companies, which include Gucci, Hermes, W Hotel, Bliss Spa, Equinox, Bloomingdales and many others.

INSITE DEVELOPMENT was recently listed as #56 in Inc500’s fastest growing Business Products and Service companies in New York

As proven business operators we provide leadership and management to the design and construction process. We partner with our clients to create a streamlined and highly effective group of talented individuals with varied backgrounds which gives a global perspective in administering and executing our client’s needs, mak-ing us invaluable to the process.

We have a multi-disciplined set of skills, perspectives, and knowledge of all the elements required to make a project smooth and successful: a keen eye for design, collaborative and pro-active management, and careful cost tracking.

We offer our clients a complete turn-key package of services from collaborating on a brand’s inception and positioning, real estate, design, architecture, and construction administration.

PROJECT & CONSTRUCTIONMANAGEMENT

DESIGN & ARCHITECTURE

ARCHITECTURAL & DESIGN SERVICES

CREATIVE SERVICES

• Leadscreationandevolutionmanagementofclientvisiondirective• Establishingmarketing/brandbuildingandenvironementaldesignobjectivesforclient• Developmentofstrategiesandtactilecreativesolutionsspecifictoeachclient• Definesbrandrecognition,message,uniqueness,andconsistency

SCHEMATIC DESIGN

• Coordinatewithclienttounderstanddesignintentfortheproject• Prepareanoverallscheduleforclientreview• Solicitproposalsonbehalfoftheclientandretainrequiredconsultants• Pre-analyzezoningandcoderequirementswithappointedcodeconsultant• Reviewavailablebasebuildingdrawingstofamiliarizeteamwithsizeandorientationofspace

DESIGN DEVELOPMENT

• Conductonsitedetailedsurveytodocumentexistingconditions• Updateschematicdesigntorelatetosurveydrawing;reviewandanalyzeclientprovideddesignforegress,code,constructionmeans,andmethods• Suggestalternativesasneededtomaintaindesignintentwhileachievingcodecompliance• Discusslandlordcriteriawithappointedteam,suggestmodifieddesigntocomplyasneededforuseofmaterials,signage requirements, etc• Onbehalfoftheclient,submitadesigndevelopmentpackageofplans,elevationsandmaterialstolandlordforpreliminaryreview

CONSTRUCTION DRAWINGS

• Uponclientapprovalondesigndevelopmentpackage,implementdesignintoacoordinatedsetofconstructiondrawings

FILING | BIDDING | NEGOTIATIONS

• Onbehalfofclient,filecontractdrawingswithgovernmentagencies• Monitoreffortsbetweenallconsultantstoensureschedulesaremetforallsubmittals• Receive/analyzegeneralcontractorbids;providecomparativesummaryofbidsforclientreview

CONSTRUCTION ADMINISTRATION

• Partakeinconferencecallsandsitemeetingstoreviewandresolveanyandallquestions,comments,orunforeseenchallenges• Receive,review,approveshopdrawings,finishmaterials,specifications• Visittheconstructionsitetooverseeprogress,quality,designintentandschedule• Reviewgeneralconstructionrequisitionsforprogresspayments• Performadetailedsurveyandpunchlistforthegeneralcontractortocompletetoensureaqualitycompletedproject

PROJECT MANAGEMENT SERVICES

REAL ESTATE • Recommendappropriateleaselanguagerelatedtothephysicalaspectsofthistransactionincluding,butnotlimitedto,the work letter, core and shell description, utilities and services provisions • Incorporatealllandlordobligationsincludingcompletiondatesintooverallprojectschedule;assistwithcoordinationthereof and monitor progress• Monitorlandlord’scompliancewiththeleaseandworkletterobligations• Developstandardownerleasetermsalongwithdetaileddescriptionofphysicalneeds

DESIGN SERVICES

• Review existing design and business program needs • Review and analysis of space planning• Provide design input• Feasibility analysis• Details site surveys

PRE-CONSTRUCTION • Assist in defining master plan & schedule• Developcriticalmilestonesincludingtime-sensitiveapprovals• Obtainandreviewbuildingrulesandregulations• Detailedbudgetdevelopment• Establishprojectscopeforalloutsideconsultantsandnegotiatecontractsandpurchaseordersinconsultationwiththeclient• Identifyallregulatoryapprovalsandassistinobtainingbusinesslicenses• Assisttheclientintheselectionandevaluationofconsultantsandteammembersincludingadvisingtheclientonqualified firms, preparing RFP’s and analyzing proposals• Coordinatereportingandcommunicationfortheclient• Preparecomprehensiveagendasandminutesforallteammeetings• Establishproceduresformanagementprocesses,includinggeneralcommunicationandinformationtransfer,scheduleand cost control and approvals • Assistinanalysisofshippinganddistributionchannelstostore• Assistindevelopingstoragesystemsformerchandisebackstock• Establishandassistinsetupoftel/datanetworkingsystems

DESIGN DEVELOPMENT

• Manage and assist in detailed site survey and existing conditions• Assist in review of conceptual plans• Provide quality control in every step of design development • Assist in managing budget adherence• Ensure brand identity is communicated• Participate in design presentations to management and government agencies as needed.

DRAWING PRODUCTION AND COORDINATION

• Managetimelinesofdesignteam• Monitordrawingproductionalongwithproductionarchitect• Valueengineerdrawingstoapprovedbudget,ifrequired• Monitorestablishedlevelofdetailforallprojectdocumentation• Evaluateconstructiondrawingsastheyareproducedtoconfirmcoordinationandtoassesspotentialforcostsavingsand avoidance of potential conflicts and change orders • Evaluateallareasofpossibleconflict,includingdisciplinestobecoordinated,tradejurisdictionsorbuildingcode• Monitoreffectivenessoftheprograminmeetingtherequirementsoftheclient• Reviewandredlinewithteamalldrawingsproduced• Assistincoordinationofdrawingsubmissionswithcontractorandbudgetteamonweeklybasis

BIDDING, ANALYSIS, & CONTRACT NEGOTIATIONS

• Bidpackagedevelopmentforentireproject• DevelopmentofRFP’sforallconsultantsasneeded• Assistclientinreceivingandreviewingallbidsinclusiveofsubcontractbids;provideassessmentofallrecommendedsub- contractors in each trade, including prices, staffing and experience• Assistinprovidingcompletedetailedanalysisofallbids• Developpurchasestrategies• Consult,ifrequested,within-housecounseltodevelopfinalexecutioncontract

DESIGN DEVELOPMENT SERVICES

CONSTRUCTION SERVICES

CONSTRUCTION ADMINISTRATION & CONTRACT NEGOTIATIONS

• Obtainallrequiredleasedocumentsforstartofconstruction• Assistinsecuringallbuildingdepartmentandspecialpermitsforconstruction• Secureallinsurancecertificatesandmonitorappropriatenessofsame• Conductkick-offmeetingandestablishexpectationsofprojectteam• IntegrateworkbycontractorwithworkbyothersincludingMIS,POS,telecommunications,security,etc.• Monitorconstructionprogresstomakesuretheprojectstaysontrackondailybasis• Developdetailedscheduleforownersupplieditems,etc.• Monitorandreportonweeklyfieldmeetings• Troubleshootproblematicfieldconditionsasneeded• Reviewandnegotiateallchangeordersandorcontractextrasbeforeclientsubmission• Establishandmanagerequisitionandfinancialreportingofentireproject• Ensureappropriatenessofpaymentsubmissionsandlienwaivers• Conductadetailedevaluationandcostanalysisofchangeorderssubmittedtoassureappropriateness• Reviewproposedcostssubmittedbycontractorincludingallnecessarybackup,andnegotiateanyadditionalcostsorcredits• Superviseoftestingofallequipment• Initiateandmanagedetailedpunchlists• ManagecloseoutandFinalC/O;architect’sandengineer’sTR-1’s,plumbingandelectricalsign-offs,firedepartment inspections, etc.

TURNOVER & CLOSE-OUT • Coordinateproductionof“asbuilts”onceprojectcompleted• Coordinateandobtainallrequiredsign-offs• Establishandtransferallwarrantees

RETAIl

RECENT RETAIl ClIENTS

MICHAEl KORSVarious Locations

MICHAEl KORSVarious Locations

MICHAEl KORSVarious Locations

CHlOESoho, New York

CHlOESoho, New York

CHlOESoho, New York

CHlOEBloomingdales, San Francisco

QUIKSIlVER WOMEN’S Newport , California

QUIKSIlVER WOMEN’S Malibu, California

AlEXIS BITTARVarious Locations

AlEXIS BITTARVarious Locations

AllSAINTSVarious Location

AllSAINTSVarious Locations

Chicago, Il

ROBERT TAlBOTT SHOWROOMNew York, NY

SERGIO ROSSINew York, NY

SCOOPBrentwood, California

VINEYARD VINESVarious Locations

Short Hills, NJ2012 A.R.E. Award for Best Cashwrap Design

7 FOR All MANKIND Various Locations

Malibu, CA Soho, NY

Las Vegas, NV Robertson Boulevard

ANYA HINDMARCHVarious Locations

ElIE TAHARIVarious Locations

Boston, MA West Broadway

KAREN MIllENVarious Locations

Century City, CA

SMYTHSONVarious Locations

Beverly Hills, CA

KID ROBOTMiami, FL

DYlAN’S CANDY BARNew York, NY

BMWi ExhibitionNew York, NY

l’OREAlConcept and Exhibition Design

l’OREAlConcept and Exhibition Design

TOURNEAUConcept Design

HOSPITAlITY

REVEl - HQ NIGHTClUBAtlantic City, NJ

REVEl - HQ NIGHTClUBAtlantic City, NJ

HAKKASANLas Vegas, NV

AMAlIANew York, NY

ASPEN New York, NY

GRIFFINNew York, NY

THE DARBY New York, NY

PRESS

50 March 2011 | vmsd.com

Specialty Store over 10,000 Square FeetInnovative Award: Fixture DesignInnovative Award: Visual MerchandisingALLSAINTS SpITALfIeLdS SoHo, New York212 Design INC.

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Specialty Store 5001 to 10,000 Square FeetLevI’S fLAgShIp SToreLondonCheckland kindleysides

tHE 2010 rDI INTerNATIoNAL STore deSIgN CoMPEtItIoN

PRESS

PRESS

PRESS

Puff Daddy

PUFF DADDY LAUNCHES FIRST STORE ON FIFTH AVE.

SEAN COMBS is going to launch New York Fashion Week with a party to celebrate the opening of his first flagship store on 41 Street and Fifth Avenue. The rapper and fashion designer, who hired ex-Ralph Lauren designer Max Wilson to create his womenswear collections this week, is bound to put the city in the party mood with a flash of his signature “bling”. And the store itself is already creating quite a buzz. "At least 50 peoplea day stop by the construction site to ask when we are going to be open," Greg Anderson of InSite Development, Inc,which Combs picked to pull the whole store concept together, told Vogue. "It's exciting to be a part of such a highly anticipated project. Working with Puffy has been a challenge but rewarding. He is a really creative guy who is willing to listen”. The first of a series of stores for the label, which generated approximately $300 million in sales last year, the shop will appeal to Puff's casually dressed rap fans as well as those keen to wear his impeccably tailored Sean John suits. "We are currently working on a number of exciting projects, including the premiere of 475 Fifth Avenue, " said Charles Soriano, vice president of retail for the label. "We have spent considerable time developing proprietary product categories for this store. In addition to our current clothing lines, we will also offer a full range of sunglasses, men's accessories, small leather goods, fragrances, men's grooming products and an exclusive line of home décor and accessories." (August 13 2004, AM)

PRESS

PRESS

JIM WALTERS, US CEOKaren Millen Multiple Locations, Strategic Planning, Project Management, and Architecture

AARON BATTISTA, VP Retail & VF Corporation7 For All MankindMultiple Locations, Strategic Planning, Design, and Global Project Management

JOSH GELDER, COOReem AcraDesign and Project Management

HUSEIN JAFFARJEE, COOElie TahariMultiple Locations - National / International

CHRIS KOLBE, PresidentOriginal PenguinMultiple Locations, Strategic Planning, Project Management

CHARLES SORIANO, VP RetailRocawearStrategic development of national rollout, Budgeting, Conceptual Development, Multiple locations Paul McAdams, Sr. VP RetailQuiksilverMultiple Locations, Design

BOB WISCHER, CEOSean JohnMultiple Locations, Branding, Design, and Project Management

KEVIN STANFORD , CEOAll SaintsStrategic Planning, Design and Project Management

ANDREA HYDE, President, CEOFrench ConnectionStrategic Planning, Design, and Project Management

JAMES SEYMOUR, President & Co-OwnerAnya HindmarchStrategic Planning, Design, and Project Management

PADDY BYNG, PresidentSmythsons of Bond StreetStragetic Planning, Design, and Project Management

AHMED CHABEBE, President & Co-OwnerHarmont & BlaineStrategic Planning, Design, and Project Management

REFERENCES

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NEW YORK, NY 10010

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