2013-2014 Advertising Rates

The PulseMessiah College

One College Avenue Suite 3058Mechanicsburg, PA 17055

Business OpportunitiesMultiple advertising opportunities are available through The Pulse with The Swinging Bridge, WVMM Radio, The Clarion Yearbook, and pulse.messiah.edu. Rates are competitive, and a student sales force handles advertising sales.

Prospective customers should consult the applicable rate card and other related materials created for each medium concerning costs, sizes, schedules, etc.

The Swinging Bridgeis the award-winning, editorially independent campus newspaper of Messiah

College. The publication once known as “Ivy Rustles,” has become an established

tradition at Messiah College for providing relevant, up-to-date, and vital

information to students and staff alike. The Swinging Bridge is published, on

average, 6 times per semester when the college is in session. Established in 1923.

“The V” 90.7 WVMM Radiois a professional radio station with a Top 40 format blended with an alternative

& indie format. The student-run station broadcasts 24 hours a day, 7 days a week

and boosts a signal stretching 20 miles across central Pennsylvania. Established

in 1969.

The Clarion Yearbookis an annual tradition of Messiah featuring the many highlights of the academic

year. This proud cornerstone of Messiah circulates to over 300 students, parents,

faculty, and alumni. Completely student-designed and advertised, the Clarion

stands as a longtime tradition of Messiah College. Established in 1923.

pulse.messiah.eduThe Pulse’s website is the central online hub of Messiah’s social and multimedia

platforms. It contains exclusive content not found in any other of the Pulse’s

printed publications and is the place to turn for up-to-the-minute news and

updates. Accessible from anywhere in the world, pulse.messiah.edu is a place

where prospective and current students, faculty, and alumni can become familiar

with Messiah’s community. Established in 2011.

2 0 1 3 - 2 0 1 4 A D V E R T I S I N G R AT E S

For additional information, please contact our Business Team at 717-691-6081.


Demographics2012-2013

Messiah College Grantham Campus Enrollment:

2,772 students representing 37 states and 28 countries

Total Faculty and Staff: 288

• 10%minority

(includes African-American and all other ethnicities)

• 2.4%internationalstudents

• 61%female/39%female

• Undergrad:89%

• Grad/Prof:11%

• 58%ofstudentsareresidentsofPennsylvania

• 25,739livingalumni

• TheMessiahCollegecommunityrepresentsover60

Christian denominations

The Swinging Bridge:

TheSwingingBridgenewspapercirculatestoover1000

Messiah students and faculty.

90.7 WVMM:

WVMM“TheV”radiobroadcastsextendovera10-mileradius

reachingover100,000residentsofDillsburg,Mechanicsburg,

Carlisle, and Harrisburg.

Clarion Yearbook

TheClarionYearbookreachesover300students,parents,and

alumni each year.





One College Avenue Suite 3058Mechanicsburg, PA 17055The Swinging Bridge

Print Advertising

• AnnualAdPlan:$1600o Requires insertions in each issue of the Swinging Bridge year-round

o Ad sizes and contents subject to change (must be mentioned in contract)

o These ads will be given top placement priority

• SemesterAdPlan:$935o Requires insertions in each issue of the Swinging Bridge for a semester

o Ad sizes and contents subject to change (must be mentioned in contract)

o These ads will be given placement priority after Annual Ads Plans

The Swinging Bridge is an 11” x 17” four-column tabloid.

Open Rates

Half Page 10.25” x 7.5” $345 ColorThird Page 10.25” x 5.5” $270 Color

Quarter Page 5” x 7.5” $195 ColorEighth Page 5” x 5” $120 Color

Circulation

Fall & Spring11,000copies(1000copies/issuefor11issues)September2013–May2014

Electronic Submission Guidelines:We accept electronic ad submissions to thepulse@messiah.

eduorbyCDorDVDinthefollowingformats:PDF,high-

qualityJPEG,orhigh-qualityTIFF.

When submitting an Adobe PDF file:

• Allfontsshouldbeembeddedandimagesshouldbe

colorcorrectedtoCMYKorGrayscalecolorspacing

• Black&WhiteandColorimagesmustbe300dpi/ppior

higher to ensure proper reproduction

Inserts & DeadlinesAll ad insertions are required to be sent electronically to

[email protected] or delivered to The Pulse office one

week prior to insertion and are accepted Monday – Friday, 2

p.m. – 5 p.m.

By placing an ad, the advertiser represents to the newspaper

that it has full legal authority to use any photographs, logos,

trademarks, service marks or other product and service

identifiers that may be included.

The Pulse is not responsible for the production quality of any

ads that do not conform to the requirements specified. The

Pulse additionally reserves the right to alter the dimensions

of any ads that do not meet the specified dimensions of

insertion. The Pulse further reserves the right to change

prices for advertisement insertions and to promptly inform

advertisers of all changes as they are made.

Publication Dates

All advertisers are entitled to a free copy of The Swinging Bridge in which they inserted an advertisement upon request.




September 12, 2013September 26, 2013

October 17, 2013October 31, 2013November 14, 2013December 5, 2013

February 13, 2014February 27, 2014March 25, 2014April 10, 2014

May 1, 2014


One College Avenue Suite 3058Mechanicsburg, PA 17055The Clarion Yearbook

Standard Rates

Full Page 10” x 10” $80 Half Page 10” x 5” $50

Quarter Page 5” x 5” $30


Ad insertions in the yearbook must be no lower than 300 dpi/ppi

to ensure proper reproduction in the publication process.

The 2013 Clarion yearbook will be published in over 300 copies consisting of 240 pages.

The Clarion yearbook will be available for purchase beginning on September 27, 2013.

Refer to the pulse.messiah.edu for online ordering and space avail-ablity.

The Clarion Yearbook will be finalized and published around early May, 2014.

Radio Advertising



One College Avenue Suite 3058Mechanicsburg, PA 17055WVMM “The V” Radio

Research indicates that radio is the last medium to which

a consumer is exposed before making a buying decision,

whether listeners are at home or at work, riding in their cars,

or hearing the radio while they shop.

Radio is a medium in which quantity and frequency are

your keys to success.

WVMM90.7“TheV”radiooffersmultipleadvertisingoptions

to ensure you find the exposure you are looking for. The

station’sTop40/alternative&indieformatisdesignedto

targetalisteningaudienceages18to35.

WVMM offers a variety of programs designed to target a wide

range of audiences. Weekday mornings feature satellite and

downloaded programs including the Lincoln Radio Journal,

TheScore,Backstory,TheTakeaway,Classical24,andQ.

Popular weekend programs include Hear the World, Bluegrass

Review,MaximumHits,andUndertheRadar.

Live programs on WVMM run weekly from 2 p.m. to midnight.

These programs are completely student-run and attract

listeners not only from Messiah College’s domestic audience,

but also from audiences of local communities and businesses.

:30Commercial $8.00:60Commercial $10.00

*Commercial Rates

Note: All rates are net to The Pulse. Rates are per commercial.

*Discounts available with purchase of 25

or more commercials.

Policies

Ad Content Policy




Ad PlacementAdvertising placement in The Swinging Bridge is not guaranteed. Requests will be honored whenever possible.

Acceptance PolicyTo protect the interests of readers and advertisers, The Pulse has adopted a code of advertising acceptability standards that applies to all media under the jurisdiction of The Pulse. The students make decisions concerning acceptability of specific content. All advertising is subject to acceptance by The Pulse, which reserves the right to reject copy at its sole discretion any time prior to publication.

Any advertisements that include alcohol-related content, pornographiccontent,contentpertainingtocigarettes/tobaccoproducts, or ads containing violent or vulgar content will not be admitted to any media for which The Pulse has jurisdiction. All advertising is subject to the ad content policy by The Pulse, which reserves the right to determine which advertisements may or may not be admitted for publishing any time prior to publication.

Ad LiabilityThe advertiser assumes full liability for all advertising placed and agrees to hold The Pulse harmless for the content of ads authorized for print or broadcast. The advertiser also represents that it has full authority to use any logos, trademarks, or other product and service identifiers protected by copyright.

Payment PolicyPayment for advertising is required at the time an order is placed. Payment options include cash and check only. Payment terms are net30days.Accountsunpaidformorethan30daysmayberefusedfurther advertising.

Make all checks payable to The Pulse – Messiah College Media Lab.

Policies

Pulse Discounts for Multiple Media Buys




DeadlinesFor regular issues of the Swinging Bridge, the deadline for space reservation,copy,art,andpaymentfordisplayadvertisingis5p.m.oneweek(5businessdays)inadvanceoftheissue’spublicationdate.Thedeadlinetoplace,correct,orcancelanadis5p.m.3 business days in advance. For advertisements placed in the Clarion Yearbook, the deadline for space reservation, copy, art, and paymentfordisplayadvertisingis5p.m.oneweekpriortothepublication date. The Pulse and its various departments reserve the right to change any publication dates at its sole discretion and to promptly inform advertisers of all changes as they are made.

10%discountonRadioorderwhenyoubuyPrintorOnlineincombinationwithRadio.DiscountsdonotapplytoPrintorOnlineadvertisements. Advertising must be scheduled concurrently.

ErrorsAdvertisements inserted in the Swinging Bridge and Clarion Yearbook only are eligible for make goods. Make goods will be givenfortheportionoftheadinerroronly.ItistheresponsibilityoftheadvertisertopromptlynotifytheDesignTeamofsignificanterrors. The Swinging Bridge will be responsible for first-time errors only. The limit of responsibility will be the total cost of the ad in which the error occurred. The Swinging Bridge assumes no financial responsibility for advertisements that do not appear in the paper.

For additional information, please contact our Business Team at 717-691-6081.

Documents

2013-2014 Advertising Rates